Snow Country is a region of rural Japan that is buries under snow for half the year. Made up of 7 municipalities in 3 prefectures the people are united by the stunning natural beauty that surrounds them. Tradition is strong in Snow Country and the unique pace of life is the same today as it was centuries ago. A journey to the area is like a journey to a place where time has stood still, where you can make new friends, refresh and experience “A Sprit as White as Snow.”