H VA Health Care System Evaluated / Page 3 H Big Memorial, Small Town / Page 6 H Commander’s Farewell Message / Page 8 H
June 2008
Convention Bound
Governor Tops List Of Dignitaries Scheduled For 90th Annual Department Convention
Indiana Governor Mitch Daniels will be the keynote speaker at the upcoming 90th annual Department Convention scheduled for July 11-13 in Indianapolis. The governor will speak immediately following opening ceremonies on Friday, July 11 in the Grand Ballroom at the Indianapolis Marriott Hotel East, site of this year’s convention. The Daniels’ Administration has worked closely with The American Legion and other veterans groups through its first term on such wide-rang-
ing issues as tax breaks for active duty service personnel, improved educational benefits, high school diplomas for veterans who graduation was delayed by war, and the status of the Indiana Veterans Home at Lafayette. Also scheduled to appear is the Mayor of Indianapolis, a retired United States Marine whose administration already has demonstrated a special commitment to veterans by a variety of memorial events and the Mayor’s personal participation in salutes and ‘thank-you’ events.
His participation is expected but not yet confirmed. If he attends, he will be scheduled on Friday afternoon, July 11. The Democratic candidate for governor, Jill Long Thomson has also been invited to address the delegates, as have a number of other candidates and office holders. Final confirmation is not likely until shortly before the convention. In addition to public officials, the convention distinguished guest will include ten outstanding Legionnaires who will receive the Depart-
ment’s Distinguished Service Award. Reserved for only the most deserving members of The American Legion Department of Indiana. A similar award, launched in 2004, is the Distinguished Public Service Award recognizing members of the General Assembly, will not be presented this year. Department Commander Tom Somerville, who was elected to lead the Department during the 89th annual Department Convention in Merrillville, will preside over this years conclave.
The convention will honor a number of members, posts and districts for outstanding achievement in the programs and activities of The American Legion, and will include among its presentations awards to those who serve veterans, outstanding students and teachers, heroic military persons, and first responders who serve in communities around the state. A highlight of the convention, of course, is the election of officers for the following
Continued on page 6
NEC Acts on DMS Program, Scholarships, More
National Commander Urges Legionnaires To Take Role In Presidential Elections: ‘Partisanship, Not Participation’ Prohibited By Legion Rules By Steve Brooks American Legion Dispatch The American Legion Constitution has clear rules governing the organization’s role in political races. But during the National Executive Committee’s 2008 Spring Meetings in Indianapolis, National Commander Marty Conatser stressed that those rules prohibit partisanship, not participation. In fact, Conatser explained to the NEC, it is necessary for the good of the country's service members and veterans that The American Legion take an active role in the upcoming presidential and congressional elections. “In January 2009, for the first time in the post-9/11 period, America will be under new leadership. That means the presidential speeches and debates in the months to come will be especially heated,” Conatser said. “We all know Article II, Section II of The American Legion Constitution: ‘The American Legion shall be absolutely nonpolitical and shall not be used for the dissemination of partisan principles nor for the promotion of the candidacy of any person seeking public office or preferment.’ “That does not mean we check out of the political process. It means we engage it. We engage it fairly, vocally, with our resolution-driven positions on national issues to guide our way. When we put on our American Legion caps or open the doors to our posts, we do so as non-partisans.” Conatser said that while Sen. John McCain, the presumed nominee of the Republican Party, will address the 90th National Convention in Phoenix as the senior senator from Arizona, the Democratic National Convention is scheduled for Denver in the same week as the Legion’s gathering. “We are working out possible video simulcast appearances from Denver. Personal appearance is not out of the question, but it will be tricky,” Conatser said. “In the meantime, we are doing our level best to push the issues that matter most to America's veterans to the top of the debate. As members of The American Legion, as veterans and patriots, our interests matter deeply this election year. “It is a time of war. It is a time of rampant illegal immigration. It is a time when values, morals and culture are attacked in court and the integrity of the American fam-
“… Our interests matter deeply this election year. It is a time of war. It is a time of rampant illegal immigration. It is a time when values, morals and culture are attacked in court and the integrity of the American family is assailed. It is a time when our system for caring about the sick and wounded from the global war on terrorism is being taxed to the limit. This year's candidates have asked for our counsel, and we have provided it.” National Commander Martin Conaster ily is assailed. It is a time when our system for caring about the sick and wounded from the global war on terrorism is being taxed to the limit. “This year’s candidates have asked for our counsel, and we have provided it.” Conatser told the NEC that the presidential campaigns have received The American Legion’s booklet “Our Pillars, Your Platform,” which breaks down, under the Legion's four pillars of service—Veterans Affairs & Rehabilitation, National Security, Americanism and Children & Youth—the organization's stance on several key issues of the election. “Once again this election year, each candidate will be vying to win the hearts and minds of veteran voters,” Conatser said. “This year—this hotly contested year—I am proud to say that The American Legion's message is now in the hands of our next commander in chief, whoever that may be.” During the meetings, Conatser urged members of the National Executive Committee, as well as other national officeholders, to engage themselves in the membership effort. As he has done since before his election as national commander, Conatser urged Legionnaires to tell people about the organization's success stories when recruiting new members and trying to regain former ones. “Let’s start talking about the good things we’re doing,” he said. “We can’t wait for someone else to do it. We’ve got to do it now as the senior leadership of this organization.” DMS To Be Studied Since 1995, the Legion's Direct Mail Solicitation program has brought 1.8 million members into the organization. The gross cost of bringing those 1.8 million into the Legion: $58 million. But only 550,000 of those gains have
been retained as members; 350,000 are still in department headquarters posts. The cost of DMS increases by $500,000 each year in order to get the same number of new members. And because those new members are not transferred to a local post, 45 percent are lost in the first year. For those reasons, the Legion leadership is taking a hard look at DMS. National Membership & Post Activities Committee Chairman Linda Perham said that, while successful in bringing in new members, DMS has become a substitute for traditional recruitment methods. “It was never intended to replace the efforts of members doing the necessary things, such as knocking on doors, making phone calls, and asking members to renew and veterans to sign up,” she said. “No matter how effective DMS became, there is no way that DMS could ever replace one ingredient necessary for success. DMS could not, and cannot, replace the dedicated Legionnaire. DMS cannot work in a vacuum. It needs dedicated Legionnaires committed to doing the necessary things, such as welcoming DMS headquarters members into the local post. DMS can only reach and recruit eligible veterans. It cannot keep them.” Keeping DMS members in a headquarters post tends to “enrich the coffers of various departments,” Perham said, and she understands why departments do that. “To a point that is well and good. The departments use the additional money to pay for valuable programs,” she said. “But, in the long run, a member who is not given the opportunity to be an active, involved member is a member who is not going to renew his or her dues.” The NEC approved declaring a 12-month moratorium on DMS, effective at the start of the 2009 membership year, and Conatser appointed a committee—chaired by Linda Perham and co-chaired by Internal Affairs Commission Chairman Larry Besson—to study both the DMS program and other technologies of which the organization could take advantage in the search for new members. During the test year, other recruiting tools will be used, including e-mail, phone blasts, magazine wraps, rewriting current recruitment packages and creating new ones, highly targeted meth-
Continued on page 2
Not To Be Forgotten
In this composite of two photographs, an American Legion bugler sounds Taps as his comrades salute before the newly dedicated Veterans Memorial in Odon, Indiana. The small southern Indiana town of less than 1,400 people built the memorial solely from contributions and the sale of paving blocks bearing the names of those who served. Read the full story of the Odon Area Veterans Memorial on page 6 of this issue of the Hoosier Legionnaire. Photos Courtesy Washington TimesHerald
Hoosier Legionnaires Eligible For Emergency Fund Grants Members of Indiana American Legion Family forced from their homes by the rain and floods of June are eligible for emergency assistance grants of up to $1,500 per household from the National Emergency Fund. Application for the grants must be made within 90 days of the natural disaster, and are payable to members evacuated from their homes as a direct result of the disaster. Grants also are available to Legion posts unable to operate as a result of the storms. The grants are not designed to replace insurance, but to provide immediate relief
pending receipt of more comprehensive payments from either insurance or government sources. Post grants are meant to enable the post to resume activity as soon as possible and to play a role in its community’s recovery by serving as relief centers, distribution points, and gather places. Applications for NEF grants are available from Department Headquarters, or by going on-line at www.legion.org and following the donation link to the National Emergency Fund. In addition, Department headquarters distributed applications and
additional information to all District Commanders early in June. Grant applications should be returned to Department Headquarters for review and approval, after which they will be forwarded to the National Organization to be fulfilled. The NEF is administered by the Internal Affairs Division of the National Headquarters in Indianapolis. Staff members there say the grants are usually approved and the checks distributed within 3648 hours of receipt. Because those affected by natural disaster often are un-
Continued on page 2
50%
75%
25%
94.4%
HOME RUN!
The Game’s Up
With the membership runner tagged out just short of the plate, the 2007-2008 membership game draws to a close. The final membership percentage for this year, attained during Close of Books activities June 8 at the Indiana Veterans Home, was 94.38 percent. This marks an increase over the percentage of goal reached last year, but the Department nevertheless posted a net decline in membership, continuing a trend which began more than a decade ago.