Honigman event guide for attorneys

David Foltyn Partner Chief Executive Officer 313.465.7380 dfoltyn@honigman.com

Event guide for attorneys

maximize your impact: prepare, participate, and pursue

Honigman LLP | Event guide for attorneys

This toolkit is designed to help you make the most of every event—from the initial planning stages to post-event relationship building. Use this guide to: Prepare with clear goals, tailored materials, and insights about attendees.

Participate actively and confidently, making meaningful connections on-site.

Pursue follow-ups that turn conversations into opportunities.

Whether you’re attending a major industry conference or an intimate client roundtable, this resource will keep you focused, strategic, and client-ready at every step.

Lindsey Leber Director of Business Development

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prepa Honigman LLP | Event guide for attorneys

pare approve connect plan discuss position pack target

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1 approve Department Heads will need to approve each conference.

A business plan may be required if this is a new conference that was not already budgeted for.

Department Heads

Kim Dudek Partner Corporate

Jeffrey Lamb Partner Litigation

Jonathan O’Brien Partner Intellectual Property

Lowell Salesin Partner Real Estate

Sean Crotty Partner Labor and Employment

J. Adam Rothstein Partner Real Estate

J. Michael Huget Partner Litigation

Andrea Hansen Partner Regulatory

Honigman LLP | Event guide for attorneys

2 connect BDMs will

… provide an attendee list, if available, and speaker lineup. … flag any known clients or key relationships. … note any Honigman “connections” to the attendees and/or speakers. … review these lists and identify individuals or companies you’d like to connect with.

Business Development Managers

Ralph Cooper Business Development Manager Real Estate, Labor

Kelsey Hubbard Business Development Manager Corporate Kimberly Gudewicz Business Development Manager IP, Litigation

Shayda Safapour Senior Business Development Manager Real Estate, Regulatory

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3 plan Proactively schedule coffee/drinks/meals/ meetings with contacts that will be in attendance.

4 discuss Plan to speak with your BDM several weeks before the conference to review your goals for attending the conference, any preparation and logistics.

5 position Develop a concise introduction that highlights your expertise and how your firm provides value. BD can help you tailor it to the audience you expect to meet.

Honigman LLP | Event guide for attorneys

6 pack Pack plenty of business cards and possibly branded items to leave a lasting impression.

7 target Define goals—meeting potential clients, reconnecting with existing ones, or learning about industry trends.

Being focused will guide your interactions.

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parti ci Honigman LLP | Event guide for attorneys

i ipate engage extend

socialize record

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1 engage Smile, maintain eye contact, and show genuine curiosity about others. Use open-ended questions to encourage meaningful conversations.

2 extend Spend time catching up with existing contacts but prioritize meeting new people.

Sit with unfamiliar faces.

Honigman LLP | Event guide for attorneys

3 socialize Use LinkedIn or other platforms to connect instantly with new contacts.

Set your LinkedIn QR code as your phone’s home screen for quick sharing.

4 record After each interaction, jot down key details about the person or their business needs to make followups more personalized.

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purs Honigman LLP | Event guide for attorneys

rsue respond share act debrief

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1 respond Send personalized follow-up emails to people you met using template messages prepared

by BD. Reference something specific from your conversation.

2 share Share photos or insights from the conference on social media, tagging relevant contacts or speakers. Invite new connections to subscribe to the firm’s client alerts.

Honigman LLP | Event guide for attorneys

3 act Think about 3 follow-up action items to help advance a connection you made at the conference and help stay top of mind.

Your BDM will help provide tools and resources in order to execute on the action item.

4 debrief Speak with your BDM to debrief on the conference, discuss next steps and ROI.

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sourc t Honigman LLP | Event guide for attorneys

rces tools email template

social media template

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Outlook email template

This Outlook template can be used for pre- or post- event communication. The email template has a branded banner with a simple text block that can be customized for your message. T

How to use the template 1. Download template via link below.

2. Open in Outlook.

3. Enter recipient email address, edit subject line and body text.

4. Send.

Outlook email template

Honigman LLP | Event guide for attorneys

PowerPoint LinkedIn post template

This PPT template enables you to create a graphic which can be used for posting your event attendance and/ or participation on your personal LinkedIn profile.

There are several layout options to choose from within the template.

How to use the template 1. Download template via link 2. Open in Powerpoint 3. Select the format that you prefer/works best for your particular conference information 4. Update selected page with your information 5. With page selected in your document, go to file>export>jpg. Select current page only (not all pages), and select best for printing option.

PowerPoint LinkedIn post template

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Business Development Department BDTeam@honigman.com