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Brand toolkit

Why brand standards?

Our values

Our brand is more than a logo or color palette — it’s how we think, how we communicate, and how we interact with clients and one another. These behaviors, consistently expressed through visual and verbal cues, shape our personality and reputation. Clear, consistently applied brand standards distinguish Honigman in a crowded marketplace. They reinforce our leadership, build trust, and create a cohesive identity across all touchpoints.

Entrepreneurial

What it means A strong brand identity is not made from a single element. It is the deliberate and repeated use of type, color, imagery, language, and tone — unified and consistent — that forms a lasting impression with clients, colleagues, and the broader market. This guide provides detailed direction on how to use Honigman’s visual brand assets with accuracy and intention. It is both a reference and a tool to help you bring the brand to life in every communication. Need help? While this document covers core standards, it may not address every scenario. For questions about applying the Honigman brand identity, please contact Krista Hill, Senior Designer at khill@honigman.com.

Pragmatic Tenacious Results Driven Bespoke Accessible

Contents Honigman: a brief history 3 Brand pillars 4 Logo 6 Color 8 Typography 12 Writing style 16 Imagery 18 Visual style 20 Architecture 22 Brand identity application examples 26 Conclusion and contact 30

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Honigman LLP

Honigman was founded in 1948 by Jason Honigman, a Russian immigrant, and Milton (Jack) J. Miller, originally from Baltimore. Alan E. Schwartz joined the firm in 1952, followed by Irwin Cohn in 1961, completing the partnership known as Honigman Miller Schwartz and Cohn LLP. While the founders were widely respected for their legal intellect, they were equally known for their understanding of clients’ industries and business goals, an approach that shaped the firm’s reputation for practical, businessfocused counsel.

From its earliest days, Honigman has operated from Detroit’s First National Building (at right), where the firm remains headquartered today. Over the decades, the firm has continued to grow strategically. In 2015, Honigman combined with Schopf & Weiss, a Chicago-based litigation firm, establishing its Chicago office. In 2020, the firm expanded east with the opening of its Washington, D.C. office, and it later established a presence in Israel through Honigman Law Israel. Today, Honigman includes more than 350 attorneys and 350 business professionals practicing in over 60 areas of business law. The firm serves clients locally, nationally, and internationally from its Michigan offices in Detroit, Bloomfield Hills, Lansing, Ann Arbor, Kalamazoo, and Grand Rapids, its Chicago office, its Washington, D.C. office, and its office in Israel. Honigman’s attorneys continue to receive high recognition from clients, peers, and leading industry publications, reflecting the firm’s long-standing commitment to exceptional counsel and client-focused service.

Brand pillars and messaging Honigman brand pillars

Entrepreneurial

Results-driven

Pragmatic

We understand business,

We care about outcomes.

We cut through complexity

think like owners, and

Our work delivers

to find clear, workable

focus on solutions that

meaningful, measurable

answers that make sense

move your goals forward.

results for our clients.

in the real world.

Bespoke

Tenacious

Accessible

We don’t use cookie-

We don’t give up easily.

We’re easy to reach, easy to

cutter solutions. Everything

We keep pushing until we

talk to, and always ready to

we do is tailored to fit

find the best path forward.

help—no legalese, no attitude.

your unique needs.

Messaging is the verbal expression of Honigman’s brand identity. While our visual system defines how the firm looks, messaging brings the voice that completes the picture, clarifying who we are, what we stand for, and how we communicate. Together, the visual and verbal elements create a cohesive identity that supports consistency across all touchpoints. This page provides a set of starting points, core messages, firm pillars, and key points, to help you describe the firm with clarity and confidence. These elements are designed to inspire and support the development of marketing and business development copy, giving you a solid foundation for writing that reflects Honigman’s character and value.

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Trusted in the trenches.

Thinking practically, protecting legally.

Cultivating business in the legal landscape.

When you’re in it, the deal, the crisis, the bet-the-company moment—you need more than legal answers. You need a team that knows how to move with you, under pressure, in real time. That’s where Honigman comes in. With over 350 attorneys across 60+ practice areas, we bring sharp legal insight, commercial instincts, and rollup-our-sleeves responsiveness. We’re known for being where our clients are, deep in the details, aligned with their goals, and trusted in the trenches.

Business moves fast. Protection should keep pace. At Honigman, we build legal strategies that are as practical as they are protective— engineered to support your momentum, not slow it down. Whether you’re launching, scaling, or safeguarding what you’ve built, our team delivers clear, actionable counsel that meets you where your business is headed. Smart protection isn’t just about risk—it’s about resilience, readiness, and results.

Growth takes more than good soil. It takes the right strategy. At Honigman, we help businesses thrive by aligning legal insight with real-world goals. From formation to expansion, our attorneys bring sharp commercial instincts and deep legal experience to every phase of growth. Whether navigating complex regulations or structuring strategic deals, we’re here to help you plant smart, grow strong, and harvest long-term success.

Elite ranking, independent scale.

Industry insight, strategic focus.

Firm boilerplate

Honigman consistently earns Band 1 recognition from Chambers USA, ranking alongside firms many times our size. In 2025, we were ranked Band 1 in Michigan in Bankruptcy/ Restructuring, Corporate/M&A, Insurance, IP, Real Estate, and Litigation. Our Labor & Employment and Immigration practices also earned recognition, along with our Insurance and IP teams in Illinois. We don’t measure ourselves by size, we measure by impact. These rankings reflect the strength, precision, and results our clients expect, deal after deal, case after case.

At Honigman, we bring deep, practical experience across a broad range of industries. To deliver greater value, we’ve built cross-disciplinary teams that align legal capabilities with sectorspecific needs. These groups combine legal depth with industry fluency, helping clients navigate complex challenges, seize opportunities, and move their business forward.

Key points to share

We are a business law firm delivering exceptional counsel and client‑focused service. Our attorneys bring experience from the U.S. Department of Justice, Am Law 50 firms, and leading global organizations, providing sophisticated solutions to meet the complex needs of today’s businesses.

Logo

The Honigman logo is most important element of our brand identity. As the firm’s primary mark of the Honigman superbrand, it represents who we are and reflects the continuity, reputation, and professionalism that clients have come to expect from the firm. There is one approved logo, and using it consistently helps ensure that every communication feels connected across Honigman. The logo is the cornerstone of that visual identity, and its consistent application, coupled with the color palette and selected type styles, gives clients a memorable impression of our firm. Inconsistent or incorrect application of the visual identity creates confusion in the client’s mind. Logo artwork Use only provided logo. Do not create artwork for logo by typing text. Do not stretch or otherwise manipulate logo proportions. Do not change logo colors. Logo clear space A minimum clear space equal to the height of the Honigman logo must be maintained on all sides of the logo for optimal visibility and impact. Do not place type or images in the clear space. Use the distance between the top and bottom rules in the logo as a guide to determine proportional clear space, as demonstrated.

Minimum clear space

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Do not place text in the designated clear space.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Do not change the color of the logo.

Do not place a subhead, service, or department name in the designated clear space around the logo.

Do not stretch or otherwise manipulate logo proportions.

Corporate Department

Do not use a typed name in place of the logo.

Do not place the logo on a complementary color or color of a similar value.

Honigman

Color Honigman’s color system is designed to reflect the strength, clarity, and modernity of the firm’s brand. The primary palette—anchored by Dark Blue and Light Blue—serves as the foundation for core communications and brand recognition. Black and White provide essential structure and contrast, ensuring legibility and balance across all media. The secondary grayscale palette supports layout flexibility, allowing for depth, hierarchy, and subtle emphasis without competing with core brand colors. These tones are especially useful in charts, diagrams, and background treatments. The tertiary colors offer accent options that bring energy, diversity, and differentiation to the brand when needed—particularly in infographics, digital interfaces, and industry-specific materials. These should be used strategically and sparingly to maintain visual cohesion and brand integrity. For best results, apply colors consistently and in accordance with the hierarchy outlined here, using CMYK for print and RGB or Hex for digital applications.

Primary

Honigman Navy CMYK

RGB

Hex

C100

R12

0c2b4b

M83

G43

Y42

B75

K42

Honigman Light Blue CMYK

RGB

Hex

C86

005993

M43

G125

Y14

B174

Black CMYK

RGB

Hex

C100

000000

M100

Y100

K100

Faint grey CMYK

RGB

Hex

C1.5

R250

f9fafb

M0.6

G250

Y0.6

B250

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Secondary

Tertiary 90% Black CMYK C0 M0 Y0 K90

RGB R65 G64 B66

80% Black CMYK C0 M0 Y0 K80

RGB R88 G89 B91

70% Black CMYK C0 M0 Y0 K70

RGB R109 G110 B113

60% Black CMYK C0 M0 Y0 K60

RGB R128 G130 B133

50% Black CMYK C0 M0 Y0 K50

RGB R147 G149 B152

40% Black CMYK C0 M0 Y0 K40

RGB R167 G169 B172

30% Black CMYK C0 M0 Y0 K30

RGB R188 G190 B192

20% Black CMYK C0 M0 Y0 K20

RGB R209 G211 B212

10% Black CMYK C0 M0 Y0 K10

RGB R230 G231 B232

Green Hex 404041

CMYK C44 M27 Y100 K4

Orange Hex 58585b

CMYK C11 M60 Y100 K1

Red Hex 6d6e70

CMYK C29 M81 Y77 K23

Gold Hex 808284

CMYK C13 M29 Y100 K12

Pine Hex 939597

Hex a7a9ab

Hex bbbdc0

CMYK C87 M65 Y44 K29

Purple CMYK C77 M87 Y30 K17

RGB R152 G156 B55

Hex 818f32

RGB R219 G124 B27

Hex db7c1b

RGB R150 G67 B57

Hex 964239

RGB R200 G159 B32

Hex c89f20

RGB R40 G73 B94

Hex 28495e

RGB R82 G58 B107

Hex 52396b

Dark grey CMYK C69 M60 Y52 K39

RGB R69 G72 B79

Hex 45484e

Hex d1d2d4

Hex e6e7e8

Color Tint values

Tint values provide designers with a range of tonal variations derived from Honigman’s core brand colors. These lighter tints (10%–90%) help introduce visual flexibility while maintaining brand consistency. Tints can be used to: Create visual hierarchy and depth in layouts

When applying tints, always start with primary and secondary colors to preserve the integrity of the brand. Tints should not be used to create new, unofficial colors. Ensure that accessibility and contrast standards are maintained—especially for body text or essential information layered over tinted backgrounds. For consistency, apply tint percentages through defined color styles in design software (e.g., Adobe InDesign, Illustrator, Figma), rather than manually adjusting opacity or mixing with white.

Define background panels or overlays without overwhelming content Distinguish content sections or infographics using a monochromatic approach Add visual interest while avoiding unnecessary use of tertiary or accent colors

Brand colors

Brand colors primary

0c2b4b

005993

Brand colors tertiary

f9fafb

db7c1b

964239

c89f20

28495e

52396b

818f32

Balancing color values

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Brand color Lighter

Darker

3d5a7d

0c2b4b

005993

818f32

28495e

523a6b

db7c1b

c89f20

964239

Typography

Helvetica Neue Pro Fonts were chosen to embody practicality, accessibility and business-focus, and sophistication. We are communicating to our clients and institutions who want clear facts, transparency, precision, and accuracy. Not only will the words we use reﬂect our message, but so too will their appearance. The typography is clear and readable, focusing attention on the content. The Linotype® Helvetica Neue Pro typeface is simple and timeless. Whenever possible use Linotype® Helvetica Neue, but when it is not available, use the TrueType versions of Arial. Our primary fonts for all client-facing materials is the Helvetica Neue Pro family. These fonts are used for all client communications. Our primary font for email correspondence and Microsoft® documents that will be shared between users on other systems/machines is Arial. A primary example would be a contract or other legal document.

1957

1960

1965

1983

Developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann.

Licensed by Linotype and renamed Helvetica in 1960, which in Latin means “Swiss,” capitalizing on Switzerland’s reputation as the center of modern graphic design.

Josef Müller-Brockmann, a key advocate of grid systems, helped cement Helvetica’s role through his teaching and book Grid Systems in Graphic Design. The typeface’s clarity and neutrality reinforced the grid’s goal: functional, legible design.

The digitization. Linotype’s design studio updates and redraws the entire Neue Helvetica family to unify weights, widths, and spacing for digital machines. This version improved legibility and consistency and created a cohesive family.

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Helvetica Neue Pro family

Helvetica Neue Pro Ultra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Helvetica Neue Pro Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Helvetica Neue Pro Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Helvetica Neue Pro Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Helvetica Neue Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Helvetica Neue Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

System-compatible font

Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Monotype’s Arial, created for IBM and also used by Microsoft, is

Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Helvetica could be displayed and printed correctly without IBM

1984

2007

2008

Digital proliferation. Steve Jobs includes Neue Helvetica as a font option on the first Macintosh, boosting its digital presence.

The Museum of Modern Art in New York City displayed an exhibit called “50 Years of Helvetica.”

In Typography for Lawyers, Matthew Butterick, Harvard educated lawyer and typophile puts Helvetica on his A list.

indistinguishable from Helvetica by most non-specialists. Created as a substitute for Helvetica: Arial is metrically identical to the PostScript version of Helvetica, so that a document designed in having to pay Linotype for a Helvetica license on its printers.

Used by great corporations present and past in their logo and wordmarks.

Typography

Text alignment: flush left, ragged right (no justification)

Honigman’s brand standard for running body text is flush left with a ragged right edge. We do not use justified text in marketing, digital, or editorial materials. Why we avoid justified text Readability first Flush-left alignment supports a natural reading rhythm. Justified text can create uneven word spacing (“rivers of white space”), making paragraphs harder to scan— especially on digital platforms. Visual consistency Ragged-right text maintains consistent letter- and wordspacing across lines, preserving the intended typographic color and hierarchy in both print and digital layouts. Brand tone Left-aligned text feels more modern and less formal. Justified text can feel rigid or outdated—especially when not typeset with advanced controls like hyphenation and fine tracking. Digital accessibility In responsive formats (e.g., web, email, mobile), justified alignment often causes spacing issues and awkward breaks. Flush-left text is more adaptable and accessible across screen sizes and devices. Editorial clarity With flush-left formatting, line breaks are more intuitive and punctuation stands out more clearly—supporting clearer communication in dense or technical content.

Flush-left alignment supports a natural reading rhythm. Justified text can create uneven word spacing (“rivers of white space”), making paragraphs harder to scan—especially on digital platforms. Ragged-right text maintains consistent letter- and word-spacing across lines, preserving the intended typographic color and hierarchy in both print and digital layouts.

When long running text is justified, rivers of white space make copy difficult to read, especially for those with conditions such as dyslexia.

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Capitalization style

Initial caps only for proper nouns and names (sentence case) Our brand uses sentence case across all communications. This means we capitalize only proper nouns (e.g., names of people, clients, places, institutions, and branded initiatives). All other words appear in lowercase—even in headlines, buttons, and titles—unless grammar rules dictate otherwise.

Note: Sentence case does not mean lowercase everything—it means using capitalization correctly, sparingly, and strategically.

Why we use sentence case (initial caps only for names + proper nouns) More readable Faster to scan, especially on screens and mobile Modern + polished Reflects a confident, clean, professional tone Visually cleaner Less clutter, better use of typographic hierarchy Inclusive + accessible Improves legibility for all readers, including those with dyslexia Name-focused Capitalization draws attention to what matters —clients, attorneys, and initiatives

Join us for our annual Innovation Symposium

Yes

Join Us For Our Annual Innovation Symposium

We represent clients in Detroit, Chicago, and across the country

Yes

We Represent Clients In Detroit, Chicago, And Across The Country.

Writing style

The following are some general guidelines for writing.

For more information on style, tone, and well written English, please consult Strunk and White’s The Elements of Style, which states: “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentences short or avoid all detail and treat subjects only in outline, but that every word should tell.”

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Our writing is to be precise, simple and professional. Use strong, active verbs; focus on the beneﬁts that we offer our clients; and if you can say something in 10 words instead of 30, do so. Written communication should not digress or wander into jargon. Don’t dilute important information with watery rhetoric. Being long-winded is not being respectful of an audiences valuable time or attention. In other words, keep it simple. In written correspondence and marketing copy, use “Honigman LLP” on first reference and “Honigman” on subsequent references.

For clarity and readability, text should be flush left, ragged right, not justified; justified text creates uneven spacing and is harder to read. Headlines should be written in sentence case, which is clearer, more modern, and more aligned with our visual style. See prior pages 12-14 for additional guidance.

Imagery Imagery Our imagery should reflect our values and speak to our audience, who are businesssavvy, sophisticated and refined. In addition, images should be distinctive and unique to set us apart from other competitive firms. We are using stock photography, but curating our library of images to look original, to the best extent possible.

1. Hero images Evoking a meaning, emotion, metaphor or mood, these images tell a story and are in support of the overall message.

Please contact Krista Hill if you need an image or library of images. Krista Hill khill@honigman.com 312.771.4845

2. Atmospheric images. Large or small, these images are textural in nature and recede on the page, providing tone and atmosphere to an otherwise plain page. Because they need be part of the background, they should be of lower contrast and pattern-like.

3. Spot images When words need visual punctuation and emphasis, a small outlined object can be used.

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Do use imagery that is:

Do not use imagery that is:

Original – Custom or commissioned photography, firm-owned visuals, or thoughtfully licensed imagery

Clearly artificial Obvious CGI, low-quality renderings, or overly processed images

Stereotypical “law firm” tropes

Authentic – Feels natural, unstaged, and emotionally honest

Clearly AI-generated or synthetic Unless carefully vetted and approved for abstract or illustrative use

Gavels

Dynamic – Shows movement, energy, or environmental context Reportage-style – Captures real moments or observational perspectives (like editorial photojournalism) Conceptual – Uses visual metaphors or abstractions to suggest complex ideas or themes

Personality-driven Avoid stock photos with recognizable faces unless previously approved; no staged portraits, unless used in professional headshots or event documentation Overtly staged or contrived Posed scenarios, overly lit conference room scenes, or unrealistic business interactions

Avoid clichés such as:

Chess pieces Scales of justice Courthouse steps Handshakes Smiling lawyers in suits Skyscraper skylines

Visual style

Keep it simple

Linework

While this book outlines many applications of the Honigman brand, needs may arise that are not specifically addressed here. When creating materials, try to follow the spirit of these guidelines. As a general rule, keep it simple. As our brand evolves, more off-the-shelf materials and document templates will become available.

Another part of the Honigman identity is the use of linework. It may be used as a tool to organize information or as a graphic element. When using linework, show restraint when using rounded elements. There are examples of linework and rounded elements throughout this toolkit (e.g., page numbers and the color, brand architecture, and charts and graphs sections).

When we use the word simple, we don’t mean ordinary or unsophisticated. We mean simple as in a business voice: clear, easy to understand, and without frill. When thinking about layouts and the delivery of information, ask whether the presentation is too busy, cluttered, or difficult to follow. Less is more.

Typography Use of large pull quotes, facts, evidence and statistical information is encouraged and an effective way to bring attention to our firm’s accomplishments, credibility, and substance.

Intention As in the practice of law, we want to make a clear and convincing business case, free from extraneous, distracting and irrelevant information. Our visual style is one of intention and purpose and should be free of excess decoration that has no purpose.

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White space “White space” relates to the layout and design of any materials we produce. It is a term which denotes the considered use of empty space to allow for a clearer, more thoughtful presentation of information. White space prevents clutter and longwindedness; it forces us to communicate concisely, to trim fat. As seen in the example to the right, white space is not always white, and is very effective at directing a readers attention to an important point.

You will read this first. (white space)

(white space)

Then this

Architecture Superbrand

External subbrands: department monograms

Corporate

Intellectual Property

CO Human Relations

Information Technology

LIT

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Labor and Employment

LE Practice Innovation

Bankruptcy and Creditor Rights Broker-Dealers and Investment Advisors Captive Insurance Commercial Transactions Corporate Employee Benefits and Executive Compensation Finance Financial Institutions Immigration Insurance Insurance Tax International Trade Controls International Transactions Labor and Employment Lending and Finance Matrimonial and Family Law Media and Entertainment Mergers and Acquisitions Noncompete Agreements and Trade Secrets Private Client Private Equity Public Company, Securities and Governance Restructuring, Workouts, and Loan Sales State and Local Tax (SALT) Tax Technology Transactions Transactions and Counseling Venture Capital

Employment Litigation, Counseling and Strategic Workforce Planning Immigration Labor and Employment Labor/Management Relations Noncompete Agreements and Trade Secrets Wage and Hour Compliance, Litigation and Collective Actions

Affordable Housing

IP Advertising and Marketing Arbitration, Mediation, and Alternative Dispute Resolution Biotechnology Data, Privacy and Cybersecurity Intellectual Property Intellectual Property Litigation Life Sciences Intellectual Property Litigation Noncompete Agreements and Trade Secrets Patent Patent Office Trials Technology Transactions Trademark and Copyright Trademark Enforcement

LIT Antitrust and Trade Regulation Appellate Advocacy Arbitration, Mediation, and Alternative Dispute Resolution Bankruptcy and Creditor Rights Business Litigation Class Actions Data, Privacy and Cybersecurity Election and Campaign Finance Laws Employment Litigation, Counseling and Strategic Workforce Planning Government Relations and Regulatory Insurance Insurance and Reinsurance Recovery and Advisory Intellectual Property Litigation Investigations and White Collar Defense Life Sciences Intellectual Property Litigation Litigation Matrimonial and Family Law Media and Entertainment Noncompete Agreements and Trade Secrets Private Equity Litigation Product Liability Restructuring, Workouts, and Loan Sales Securities and Corporate Governance Litigation State and Local Tax (SALT)

Construction Planning Economic Development Incentives Environmental Finance Hospitality Industrial and Office Leasing Lending and Finance Multifamily and Manufactured Housing Real Estate Real Estate Services Real Estate Transactions Restructuring, Workouts, and Loan Sales Retail Tax Tax Appeals Zoning and Land Use

RG Automotive Regulatory & Compliance Services Biotechnology Captive Insurance Data, Privacy and Cybersecurity Environmental Government Relations and Regulatory Health Care Industrial and Office Insurance Intellectual Property International Trade Controls Investigations and White Collar Defense Labor/Management Relations Litigation Multifamily and Manufactured Housing Public Company, Securities and Governance Real Estate Regulatory Securities and Corporate Governance Litigation Tax Tax Appeals Zoning and Land Use

Architecture Superbrand

Internal subbrands

Attorney Development and Recruiting

Business Development

Diversity, Equity, and Inclusion

Human Relations

Information Technology

Practice Innovation

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Department brochure

Benefits Summary | Exempt Employees and Managers

Program brochure

Your journey begins here. Medical Insurance

Medical Insurance

Firm sponsors When Coverage Starts Coverage under any of the above mentioned medicalThe plans begins on a self-insured medical benefit plan (the “Honigman LLP Medical Benefit Plan”) through whicha two the first day of the calendar month following date of hire. As a prerequisite in order to enroll legalhealth plan options are available via the Blue Cross Blue Shield of Michigan (BCBSM) Community spouse, your spouse will also be required to enroll in any group medical coverage available through Blue/Blue Preferred network: (1) a Preferred Provider Organization (PPO) plan, a High Deductible Health Plan (HDHP) with a Health Savings Account (HSA). Provider services the spouse’s employment if the monthly cost to the spouse for such coverage isand less(2)than one-half of can the alsoBenefits be accessed the premium rate for continuation coverage provided under the PPO Plan (contact Officeoutside of Michigan by utilizing Blue Cross Blue Shield affiliate plans.

for further information on this requirement). An employee’s child can be covered through the end of the PPO: The PPO plan covers most medical expenses for staff team members and their eligible calendar year of his/her 26th birthday regardless of the child’s student status, marital status, federal tax dependents. The “gold” plan covers 90% for health care services performed by a PPO provider and at dependent status, residency with the employee, or financial dependency on the employee (note that 70% for a non-PPO provider, whereas the “silver” plan covers 75% for health care services performed eligibility may continue after age 26 under other limited circumstances). by a PPO provider and 60% for a non-PPO provider. Coverage is provided for preventive care such annual physicals, Cost The 2021 monthly costs for coverage under the available medical optionsas are shown below forannual pap smears and periodic routine mammograms (frequency depends on age). Preventive careare expenses and in-network office visits are not subject to the annual deductible. A full-time employees (35 hours) and will be deducted from each semi-monthly paycheck before taxes $25 co-pay applies to office visits for both “gold” and “silver” plans; a $40 co-pay applies to specialist withheld. visits when enrolled in the “silver” plan. Benefits for chiropractic services and treatment of certain other specific conditions may be subject to other limitations. 2021 Monthly costs BCBS Michigan Plan

Employee

Employee +1

HDHP/HSA: The High Deductible Health Plan (HDHP) covers expenses once a participant reaches the Employee +2 plan deductible. The participant is responsible for the full cost of all medical and prescription expenses

Gold PPO

124.70

552.60

917.24 until the deductible is met. After the deductible is met, the plan pays 80% of expenses until a participant

Silver PPO

97.78

454.94

767.12 are covered at 100%.

High Deductible

111.00

491.82

816.36 Account (HSA) that you may fund up to certain limits on a pre-tax basis, which can help you pay your

reaches the out of pocket maximum. Preventive care expenses are not subject to the deductible and

HDHP enrollment can be combined with a pre-tax funding vehicle, an individually owned Health Savings qualifying health care expenses, including the higher deductible. Participants who enroll in a health savings account will receive initial “seed” money from the firm. The annual 2021 deposit is $750 for single coverage and $1,500 for 2 person or family coverage; the deposit will be pro-rated based on the enrollment date.

Medical Waiver If an employee is eligible to be covered under another group health plan, for example, Rx: Prescription drug coverage for both plans is through CVS Caremark each with a different cost through the medical plan of his or her spouse’s employer, the Firm currently pays $50 per month ($600 structures. If a brand name drug is prescribed for which a generic is available and the brand is per year on a taxable basis) to an employee who chooses to waive medical coverage available through purchased instead of the available generic, payment of the brand cost PLUS the cost difference the Firm. This offer applies only to those full-time employees who can prove that they have group between the other generic and brand medications will be required. Certain classes of medications require medical coverage currently in effect. An employee who waives medical coverage remains eligible a generic first beforefora brand name drug will be covered. Prescriptions for maintenance medications the dental and optical programs. (i.e., those taken on a regular, on-going basis) must be filled either through CVS Caremark’s mail order service or at a CVS retail pharmacy (a 90-day supply). Two (2) retail pharmacy fills at any participating pharmacy will be allowed before maintenance medications must be filled through mail order or at a retail CVS store. Non-maintenance medications (i.e., those you take on a limited basis, such as an antibiotic

Brand application examples

Human Resources

HR image library examples

Accomplishment, perseverance

Benefits, support

Aspiration, goals, effort

Camaraderie, teamwork

Benefits

Teamwork, diversity

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HR visual guide

HR Visual Guide

Maintain adequate clear space around the logo

HR Visual Guide

Logo can be used with a light blue or black tag line.

Human Resources Visual Identity Guide

Maintain adequate clear space around the logo

Logo can be used with a light blue or black tag line.

Human Resources Visual Identity Guide

Brand application examples

Welcome

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Move ahead.

Honigman LLP | Mobility

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Smart moves

Primary outside counsel for leading OEMs, Tier 1/2 suppliers, and aftermarket.

Smart moves

Practical, efficient solutions honed during industryshaping events + market shifts.

Deep experience structuring and negotiating supply chain + sourcing agreements.

Forward-looking advice on advanced technologies, including ADAS and autonomous vehicles.

Honigman LLP | Mobility

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brand toolkit

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Move smart.

Throughout every stage of growth, we position businesses to flourish.

Formation of financing + early stage ventures

Startup technology transfer

Structuring, negotiating licenses, R+D

Corporate partnerships + collaboration

Planning + developing IP portfolios

Protecting + defending IP rights

Structuring IPOs + followon securities offerings

We provide full-spectrum counsel on domestic

To help clients maximize the return on their IP

and foreign patents, trademarks, copyrights, trade

investments, we regularly negotiate, execute

secrets and know-how for clients in over 150

and enforce a broad range of contracts and

countries and help clients to protect and monetize

agreements, including joint research, development

their creative assets. We routinely handle patent

and commercialization agreements, clinical

prosecution and strategic portfolio management,

trial agreements, strategic alliances, licensing

IP litigation, including patent infringement and

agreements, technology transfers between

ANDA-related disputes, copyright and trademark

universities, medical centers and private industry,

protection and enforcement, freedom-to-operate opinions and anti-counterfeiting strategies.

Siting, permitting, developing + financing new research + manufacturing facilities

40%

40+

of our IP team have advanced degrees

Patent bar-certified attorneys

distribution networks, outsourcing and cloud-

$6B+

1,414

services agreements and other arrangements.

completed over $6B in financing since 2017

1,414 granted in 2023

Break new ground…

IP Litigation

Since 2020, we have handled:

Our Team—Relationship Contacts Select Representative Matters Represented Neapco Drivelines and Neapco Holdings against American Axle in a Federal Circuit appeal defending a win on summary judgment of patent invalidity. The case was closely followed by the bar association and media, and Law360 deemed it to be one of the “Biggest Patent Rulings of 2019.” Our team led the briefing and argued the case, securing affirmance of key aspects of the lower court’s judgment. Honigman continued to defend the judgment in opposing a petition for certiorari to the Supreme Court of the United States, which was denied in favor of Honigman’s client.

15 Brett A. Krueger Grant Griffith Secondary Contact Primary Supervising Partner ggriffith@honigman.com T 248.566.8502

Patent Practice Group Co-Leader Primary Contact, Relationship Manager, Billing Partner

Sarah Waidelich Secondary Contact Primary Supervising Partner

bkrueger@honigman.com T 616.649.1970

Honigman Life Sciences From seedling through harvest, our seasoned attorneys protect, nurture, and help grow our clients’ IP business assets. As an AmLaw 200 business firm, we possess the expertise and agility to advise and guide you through all the phases of your product life cycle.

Represented Breeze Smoke, maker of disposable vapes, and won an important preliminary injunction victory in the U.S. District Court for the Western District of Michigan, which held that the “unlawful use” doctrine does not prevent Breeze Smoke from enjoining the distributor and vape shop defendants from selling vape products that infringe Breeze Smoke’s well-known BREEZE marks. Successfully settled the matter for our client.

Representing General Motors and Tesla in patent infringement lawsuits by Neo Wireless regarding LTE-related technology. The cases were consolidated in an MDL in the Eastern District of Michigan.

DISTRICT OF MINNESOTA WESTERN DISTRICT OF WASHINGTON

NORTHERN DISTRICT OF CALIFORNIA

CENTRAL DISTRICT OF CALIFORNIA

5 D I S TR I C T O F

WESTERN DISTRICT OF MICHIGAN

WESTERN DISTRICT OF WISCONSIN

EASTERN DISTRICT OF MICHIGAN

NORTHERN DISTRICT OHIO NORTHERN DISTRICT OF ILLINOIS COURT OF APPEALS FOR THE FEDERAL CIRCUIT U.S. INTERNATIONAL TRADE COMMISSION, U.S. PATENT & TRADEMARK OFFICE

EASTERN DISTRICT OF TEXAS

SOUTHERN DISTRICT OF CALIFORNIA

MA S S A C H U S E TTS

S O U TH E R N D I S TR I C T O F NEW YORK D I S TR I C T O F NEW JERSEY

claimant wins

31 settlements

defendant wins

Federal Litigation Cases

D I S TR I C T O F D E L AWA R E

11 procedural resolutions

D I S TR I C T O F M A RY L A N D

MIDDLE DISTRICT OF FLORIDA

1 petition win

WESTERN DISTRICT OF TEXAS

21 in which we represented the defendant

IP Patent Litigation Cases

swaidelich@honigman.com T 734.418.4242

Midwest Base, National Reach Represented KUB Technologies, Inc. in an ITC investigation against an overseas cabinet x-ray maker that was infringing our client’s patent. The client is a leading manufacturer of x-ray and optical camera technology for use in hospitals and for treatment of cancer. We obtained a consent order and total victory for our client.

in which we represented the plaintiff

PTAB Trials

3 patent owner wins

1 partial

Why does any of it really matter? And what does it all mean? The Honigman brand may at first seem like a lot of little rules designed, arbitrarily, to make our lives more difficult. In fact, quite the opposite is true. These standards are the culmination of research, deliberate thought, and strategic positioning. They are designed to simplify. The philosophy behind our brand is a direct extension of the firm’s business strategy and vision for the future. Being consistent not only creates an impression of thoughtfulness — we are a uniﬁed firm that speaks with

Honigman LLP |

brand toolkit

one voice — it also allows us to focus on our message. Instead of always starting at square one each time new materials are created, we are able to build on these guidelines and templates quickly and efficiently. Each element of the Honigman brand has been carefully considered and crafted. Together, these elements present to the marketplace a consistent image of what we stand for and who we are. Our brand is our signature, our thumbprint; it’s what makes us stand out from the crowd.

For questions, please contact: Krista Hill Senior Graphic Designer khill@honigman.com 312 771 4845