Brand toolkit
Why brand standards?
Our values
Our brand is more than a logo or color palette — it’s how we think, how we communicate, and how we interact with clients and one another. These behaviors, consistently expressed through visual and verbal cues, shape our personality and reputation. Clear, consistently applied brand standards distinguish Honigman in a crowded marketplace. They reinforce our leadership, build trust, and create a cohesive identity across all touchpoints.
Entrepreneurial
What it means A strong brand identity is not made from a single element. It is the deliberate and repeated use of type, color, imagery, language, and tone — unified and consistent — that forms a lasting impression with clients, colleagues, and the broader market. This guide provides detailed direction on how to use Honigman’s visual brand assets with accuracy and intention. It is both a reference and a tool to help you bring the brand to life in every communication. Need help? While this document covers core standards, it may not address every scenario. For questions about applying the Honigman brand identity, please contact Krista Hill, Senior Designer at khill@honigman.com.
Pragmatic Tenacious Results Driven Bespoke Accessible