WELCOME!
This brand guide is designed to bring clarity and a consistency to all things Yenet.
We value uploading a strong brand as an opportunity to connect and inspire others to join in our mission.
Questions? mansukmilton@gmail.com
Yenet means
“hope” in our heartlanguage, Kuku.
Inspired by the interconnected patterns found in traditional kitenge fabric, the Yenet logo illustrates the strong bond found at the heart of restored relationships — with Jesus Christ and our neighbors.
The mark brings two unique parts into alignment — a coming together — that reflects our shared purpose.
Approved logo layouts to fit all spaces the brand is applied.
BEST PRACTICES
• Primary Logo:
The most versatile of the logo layouts and is used most often. This layout is best used in horizontal spaces.
• Lock-Ups:
For instances where additional context is helpful. These are best for external applications.
• Mark:
Use in instances when the Yenet name has already been presented. It’s the best option when you’re tight on space and still want branding.
MARGIN
• Use adequate margin on all sides.
• For reference, the height of the ‘e’ can be used to ensure proper spacing next to other design elements and/or within the overall available space.
MINIMUM SIZES
• To ensure maximum legibility be sure to follow these minimum size guidelines for each logo layout:
• Primary Logo: 1.75”
• Lock-Up Ministries: 1.75”
• Lock-Up Tagline: 1.75”
• Mark: .3125”
• To help choose the best logo layout for your available space, refer to the logo layout guidelines on the previous page.
Common mistakes to avoid
WHAT NOT TO DO:
01 Distort or stretch
02 Add a drop shadow
03 Rotate
04 Rearrange logo elements
05 Use colors other than what is provided in logo files
06 Outline
07 Place on a distracting background.
08 Use two colors within the logo other than what is provided in logo files
09 Change the typeface
10 Lower opacity or transparency
11 Layer over a conflicting color
12 Remove logo elements
COLOR: PALETTE
primary light shades:
night
lilac
PMS:
RGB: 38 49 73
CMYK: 88 77 46 44
HEX: #263149
PMS:
RGB: 94 104 171
CMYK: 71 63 3 0
HEX: #5E68AB
PMS:
RGB: 60 73 100
CMYK: 82 70 40 25
HEX: #3C4964
PMS:
RGB: 127 131 189
CMYK: 54 48 1 0
HEX: #7F83BD
secondary light shades:
RGB: 162 52 132
fuchsia
CMYK: 40 94 13 0
HEX: #A23484
RGB: 177 80 151
CMYK: 32 82 5 0
HEX: #B15097
Vibrant, rich layers, and hints of hope.
The Yenet color palette combines calming blues with vibrant accents inspired by the rich colors of traditional kitenge fabrics — creating bold contrast.
BEST PRACTICES
hibiscus
lime
RGB: 207 72 72
CMYK: 13 86 73 3
HEX: #CF4848
RGB: 194 87 91
CMYK: 19 78 59 4
HEX: #C2575B
RGB: 158 186 82
CMYK: 43 11 87 0
HEX: #9EBA52
RGB: 194 215 82
CMYK: 28 1 85 0
HEX: #C2D752
• Primary brand colors include Night and Lilac and their correlating shades.
• Secondary colors include Fuchsia, Hibiscus, Lime and Papaya
• Use coordinating shades for creating tone on tone looks.
papaya
RGB: 227 124 78
CMYK: 8 62 76 0
HEX: #E37C4E
RGB: 242 101 34
CMYK: 0 74 99 0
HEX: #F26522
Ex:
Ex:
Headings
Headings
COLOR COMBINATIONS
• The Yenet logo comes in approved one-color and full color combinations.
• Use “On Dark” on Night or other dark backgrounds.
• Use “On Light” on Light Lilac, White or other light backgrounds.
• Always use full color layouts unless one color is required for printing or other application specific needs.
16X9 SLIDES
• Use the provided branded 16x9 slide layouts to enhance Yenet presentations and communications.
TAGLINES ARE POPPINS SEMIBOLD IN ALL CAPS
