Home Business Advertiser Magazine - Jan/Feb 2024 by Home Business Advertiser Magazine

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JAN 2024 Issue 1/Vol 20 Publisher Bob Schwartz & Company National Marketing Director Jennifer Schwartz Marketing Coordinators Hannah Schwartz Rebecca Schwartz Ella Schwartz Creative Director Maria Hostetter Display Advertising: 1-717-426-2438 HomeBusinessAdvertiser.com Home Business Advertiser® is published bi-monthly by Bob Schwartz & Company. All material within is copyright protected by the publisher. All submissions are handled with care; we assume no responsibility for unsolicited materials. Although all advertisers are believed to be honest and truthful, the publisher accepts no responsibility or liability for the conduct of the advertisers in this publication. The publisher recommends consulting legal counsel before entering into any business relationship. Please notify the publisher if any misconduct is detected. IMPORTANT CONSUMER DISCLOSURE The term “advertorial” is a combination of “advertisement” and “editorial” written in an editorial format as an independent news story, when in fact the advertisement may promote a particular product or interest. Advertorials are only illustrative of what might be achievable and that they should not be taken literally.

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Choosing the Right Automation Tools Now that you have mapped out your sales process (funnel), it is time to build. Automation tools are invaluable, but selecting the right one requires careful consideration. Factors such as ease of use, integration capabilities, pricing and scalability should all be taken into account when making your decision. It’s also essential to evaluate what specific needs you have in order to choose the automation tool (or tools) that aligns with them perfectly. Don't settle for anything less than ideal! Finding the right tool for each stage of your sales funnel can be challenging with so many options available in today’s marketplace. To help you navigate this process it helps to understand what each does. Landing (also call opt-in) pages are an essential component of any successful marketing campaign. This is where the traffic from your ads first lands. The main purpose is to collect the prospect’s email and name. (Note the order! Email is required to be able to market. Name is nice, but not necessary.) Creating one from scratch can be challenging if you lack coding skills. Fortunately, there are several landing page builders available that simplify the process. 18

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FAX: 717-313-5892 • EMAIL: Bob@3LeadsADay.com www.HomeBusinessAdvertiser.com What is the name of your offer ____________________________________________________________ Name: __________________________________________________________________________________________ Address:_________________________________________________________________________________________ City: ____________________________________________ State: _____________ Zip: ________________________ Email address: ____________________________________________________________________________________ Mail to: ❏ Visa ❏ Mastercard ❏ AMEX ❏ Discover Bob Schwartz & Company 6461 Cherry Street Total Quantity: _________________________________________ East Petersburg, PA 17520 Total Price: _____________________________________________ Phone: 717-808-1772 (Leave message) ❏ Peel and Stick Labels ❏ Email me the .csv file Credit Card# _____________________________________________________________________________________ Exp. Date __________________________________________________________ CVV ________________________ Card Holder Signature ____________________________________________________________________________ 24

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Does God Care About YOUR Business, Revenue, Bills, And Overflowing Inbox? It turns out that God, who counts the hairs on your head (He has it easy with me in this area), wants to be actively involved in everything you do, including your business! As a Main Street entrepreneur, your role is crucial! You have people to serve, value to create, and an impact to make. But you don’t have to do this on your own. Why would you want to build your business solely on your wisdom and strength without relying on external help? I don't recommend it. I have firsthand experience of receiving the same unfortunate results when I continued trying it on my own.

B.R.I.E.F Prayer Process Business-Related: invite the Lord into your daily business activities, seeking His supernatural wisdom, purposes, and power instead of relying on your strength. Relevant: ASK to focus on your daily interactions and activities. Ask the Lord to work in and through every specific aspect of your day so you can ensure that your actions and attitudes align with His will.

• Bless my Impact on the lives of those I contact.

Are you tired of the conventional ways of doing business? There's a better way. You can join the growing community of Main Street HomeBased Entrepreneurs who have opted for a different approach. By basing your businesses on God's principles, being led by His Spirit, and living each moment powered by prayer, you will experience remarkable results that positively impact your personal life and business.

• Bless my Intimacy with my spouse, kids, and Friends.

I hope you are ready to begin to build your business with less stress and more joy. 26

Today, take a moment to consider how partnering with God daily using a prayer strategy could benefit you. Feel free to reach out to me directly at Troy@BeachsideCEO.com to dig deeper.

Inside out: SHIFT your prayer from simply asking for results to praying in cooperation with God's way of working from the inside out.

Psalms 139 says, “You know the plans you have for me…” He cares about your business just like the rest of your life. So why not ask Him how to handle your day?

Let me introduce you to a prayer process I was introduced to recently. This prayer process will transform you, your relationships, and the business he’s designed you to build.

This interactive prayer process helps us experience God's presence and power throughout the workday, with a strategic business focus.

• Bless my Influence through every word I write and speak.

• Bless my Income so I can give more to those who need it. Expectant: ACKNOWLEDGE that the Lord is always at work, even when things are not what you hoped; watch for His moment-by-moment movement, trust His promises, and celebrate His answers. Frequent: STOP compartmentalizing our relationship with God to specific times of the day. Instead, we aim to interact with Him ceaselessly throughout the day as we partner with Him to change the world.

Troy’s greatest moment in history is marrying his high school sweetheart; 4-time best selling romance author, Paige Dooly. Over the last 35 years they have laughed and cried raising their nine children, (4 boys/5 girls) and two granddaughters. Today, Troy is a leading authority in the area of Trust-Inspired, Purpose-Driven communication. From Main Street and home-based entrepreneurs to multinational corporations and non-profits, all engage with Troy to deliver a real difference to the people they serve. Call or text today @ 850-332-EPIC (3742)

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Inspired by Vilfredo Pareto In the realm of home-based businesses, the Pareto distribution, also known as the 80/20 rule, plays a pivotal role in shaping your advertising strategies. This principle, deeply rooted in mathematics, can be the key to unlocking success in your venture. In this article, we’ll delve into the power of Pareto’s principle and how you can leverage it to focus your advertising efforts, ensuring that your marketing channels yield maximum results.

**Understanding the Pareto Principle** The Pareto distribution, first observed by Italian economist Vilfredo Pareto, suggests that approximately 80% of your outcomes result from 20% of your efforts. This principle holds true in numerous aspects of life and business, making it a valuable tool for decision-making.

**Identify Your High-Performing Marketing Channels** To harness the power of Pareto, the first step is to identify the 20% of marketing channels that are responsible for 80% of your leads 28

and conversions. Imagine you’re a home-based fitness coach aiming to attract clients for your online training services. Analyze your marketing data to determine which channels bring in most of your clients. Is it niche market magazines, email marketing, blog posts, or partnerships with influencers? Once you’ve pinpointed the most effective channels, it’s time to allocate more resources and effort to maximize their potential. Suppose your analysis reveals that direct mail ads and email marketing generate the lion’s share of your clients. In that case, you can significantly enhance your success by investing more time, budget, and creative energy into these platforms.

**Refine Your Marketing Strategy** With your focus on the topperforming channels, you can now refine your marketing strategy. Create highly targeted campaigns tailored to the strengths of these platforms. In the case of magazine ads, ensure your content is visually appealing, and employ the use of influencers to endorse your services. For email marketing,

craft personalized messages that resonate with your subscribers, offering exclusive promotions or workout tips. By directing your resources where they matter most, you’ll not only enhance your advertising effectiveness but also streamline your efforts.

**Conclusion** In the world of home-based businesses, applying the Pareto Principle to your advertising strategy can be a game-changer. By identifying and prioritizing the most effective marketing channels, you can maximize your returns while minimizing wasted resources. This targeted approach allows you to fine-tune your strategies, ultimately leading to increased success and prosperity in your home business. So, go ahead, harness the power of Pareto, and let your home-based business thrive. “Don’t miss the chance to advertise in the January 2024 magazine issue. The deadline for ad submissions is December 10, 2023. Visit www.HomeBusinessAdvertiser.com for additional information.”

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by Bob Schwartz, Jr.

Keys to Living a Focused and Fulfilling Life

Life is full of twists and turns, and it can be easy to lose sight of what’s truly important amidst the chaos of daily living. But if you keep the main thing the main thing and follow these seven keys to living a focused and fulfilling life, you can stay on track and make the most of every day.

1. Do one thing at a time; do it right; finish it before starting the next project. It can be tempting to multitask and try to juggle several projects at once, but studies have shown that this approach actually decreases productivity and increases stress levels. Instead, focus on completing one task at a time and doing it to the best of your ability before moving on to the next one. 2. Make your aim in life to be a force for good. We all have the power to make a positive impact on the world around us, no matter how small. Make it your mission to be a force for good in everything you do, from your daily interactions with others to your larger life goals. 3. Stand up for yourself and don’t just roll over for bullies or something that doesn’t make you feel right inside. It can be difficult to speak up for yourself, especially in the face of opposition or criticism. But standing up for what you believe in and setting healthy boundaries is crucial to maintaining your integrity and self-respect. 4. Everything works out for a good reason. That’s in the Bible - Romans 8:28. Even in the face of adversity, it’s important to trust that everything will work out for the best. Draw inspiration from your faith and trust in a higher power to guide you through life’s www.HomeBusinessAdvertiser.com for ad rates.challenges.

5. Make a list of things to do today.

Write down five things that you have to do every morning while you’re having your coffee, a glass of orange juice, or whatever. This must be a daily habit except for one Sabbath day rest day. Starting your day with a clear plan of action can help you stay focused and productive. Make a habit of writing down your daily to-do list and crossing off each task as you complete it. 6.Stop and smell the roses. Go for a walk or hike in the mountains. Go sit by the river for a while. Walk around that lake. Go for a bike ride. The more active you are, the healthier and happier you will be. You will have more energy to tackle your to do list. It’s easy to get caught up in the busyness of life and forget to take a moment to appreciate the beauty around us. Take time to get out in nature and enjoy the simple pleasures in life. 7. Make slight adjustments. A rocket ship is off course 90% of the time while it’s headed towards the moon. Make a very clear point that small adjustments and focusing on the goal are important. Achieving your goals is rarely a straight path, and it’s okay to adjust along the way. Stay focused on your end goal but be willing to make small course corrections as needed to keep moving forward. By following these seven keys to living a focused and fulfilling life, you can stay true to your values and achieve your goals one step at a time. And always remember to give God all the glory for the good things in your life. 34

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Unleashing Wealth Potential: The Endless Opportunities of Passive Income in Affiliate and Network Marketing There is no limit to how much money you can make. As long as you continue to generate sales, the stream of income remains open. The beauty lies in the fact that these income streams are passive, allowing you to make money even when you’re not actively working.

Selling Shovels in the Affiliate and Network Marketing Gold Rush! Transport yourself back to the 1849 California Gold Rush, where only a handful of prospectors struck it rich. Contrary to popular belief, it wasn’t the prospectors who amassed wealth; it was those who cleverly chose to “sell shovels” (along with jeans, tents, pickaxes, and various supplies/services) to the hardworking individuals panning for gold. The perspectives of these two entrepreneurial types—the shovel sellers and the prospectors— differed significantly. Prospectors staked territorial claims and risked their fortunes in the pursuit of gold, which wasn’t guaranteed. On the flip side, shovel sellers identified a market with genuine needs and the financial capacity to fulfill them. Among the notable figures who thrived as shovel sellers during the gold rush were Levi Strauss (renowned for selling blue jeans) and Samuel Brannan (owner of a general store strategically located at Sutter’s Mill, aiming to boost business).

in their businesses but had a lower chance of striking it rich. Levi Strauss Knew This Secret! **You can amass a fortune by working from home using your computer, phone, and some time on the internet. With no upfront costs or obligations required to join (this is YOUR BUSINESS – you own it), you have the potential to earn up to $100k per year (or more if you keep going and don’t stop!) by selling leads (as an affiliate or lead broker) for multi-level marketing programs such as Herbalife, 4Life, Life Force, Modera, Amway, Mary Kay, Isagenix, Melaleuca, and Digital Wealth Pros. Remember AVON? (Google that!) And that is only the beginning. No slick sales tactics, no copywriting, no trial and error - just the opportunity to make money selling leads from the comfort of your home, even in your PJ’s. Some people may believe that making money selling leads requires the use of slick sales tactics or sophisticated copywriting techniques. However, that’s not the case at all. In reality, you can generate a substantial income selling leads without employing any of those methods.

The key is persistence and a willingness to keep trying until you discover a method that works for you. Additionally, don’t forget to aggressively market your business It could be argued that prospectors so that more people become aware took substantial risks, potentially of your services. If you can execute yielding greater returns in theory. all of that, you’ll be well on your Shovel sellers, on the other hand, way to making a significant income selling leads. likely experienced fewer fluctuations www.HomeBusinessAdvertiser.com for ad rates.

You Will Attract Clients Like a Magnet There is one thing that all clients desire, and that is precisely what you can offer as a proficient marketer. What is it that you can provide them with? Solutions to their problems! When you position yourself as the expert who can help them overcome their challenges, they will be drawn to you like a magnet. I was too busy digging for GOLD to realize the real money is in selling jeans and shovels.

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