Social Networking & Media
All Florida PETS 2010 March 4-6, 2010 Orlando, Florida Todd Dayton, DGN District 6990
What is Social Networking & Media? • The interaction between a group of people who share a common interest; Using social contacts to network; Using internet's network groups • A phenomenon that has recently taken over the web, allowing more connectivity and interaction between web user • Social networking-new means of communicating and sharing information between two or more individuals on an online community.
What is Social Networking & Media?
• Online, two-way communications that allows for heightened participation and engagement • Or as many organizations see it…
What Social Media Offer? • A fundamental shift in communication • A true feedback loop – A real conversation – Free focus groups for all!
• The chance to reach and find new supporters • Ability to illustrate a core understanding of the issues, trends and needs of supporters • A chance for influencers and advocates to evangelize for your cause
Sharing Points
History of Social Networking & Media • Started out as Bulletin Boards in 1978 • The creation of the internet outside academia in the mid 1980’s lead to BBS, Geocities, Xoom • 1997 AOL released Instant Messenger and “instant” took on a whole new meaning!
Interim Steps to today • www.sixdegrees.com based on six degrees of separation was an early riser in true networking online. However, it never caught on in mainstream 1997- 2001 • 2003 www.facebook.com took the www.myspace.com phenomenon with younger generation to a new level. We were no longer users but now we were “friends”…now adults wanted more friends!!
Where is it Today?
The Social Networks & Medias of 2009
Sites you must be on for complete Happiness!!
Categories of Media
How does Social Networking & Media impact you? •
Personal Usage – – – – – –
•
Professional – – – – – –
•
Family Organizations Photos-Movies E-commerce Employment Blogging Collaboration Corporate Message Advertising Training Employment Blogging
Causes/Organizations – – – –
Fundraising Event awareness Increased membership/awareness Worldwide reach
Digital Information Revolution – In years to come many things will no longer be available in Printed Formats: • • • • • • •
Airline Tickets Boarding Passes Magazines Newspapers Books Text Books The way you receive materials at PETS has changed dramatically in just a few years (USB Drives, Portable Hard Drives, Email and other electronic media)
Social Media in company or organization
Social Media is all about: See what people say about your brand/product Create a “Buzz� around your product Engage in conversations
Why Care?
Interesting FACT!
What’s in the Social Media toolbox? • Blogs –
Provides human voice; forum for feedback
• Social Networks –
Sharing of personal interests; activity feed
• Communities –
Focused environment; like-minded users
• Micro-blogs –
Sharing of links, news; collaborative, real-time discussion
• Video & Photo sharing –
Compelling, powerful multimedia; easy to share, embed; creative ways
Rotary in the Social Networking & Media World
Rotary in the Social Networking & Media • Why? – Rotarians around the world are becoming more and more techno friendly this combined with environmental concerns of paper usage vs digital media will continue to drive more online collaboration and information. – Connecting 1.2 million Rotarians of the world or even 2000 Rotarians in a district is NOT possible without some format of electronic media. – Connecting the 500 + people of PETS for information, homework, materials, registration etc., heavily relied on digital media and Social Networking
Rotary Global Networking Groups • • • • • • • • •
Rotary Global Networking Groups Rotary International Fellowships 64+ Recreational and Vocational fellowships Enjoy fellowship sharing common interests Examples – Flying, Skiing, Scouting, Computers Rotary Action Groups (RAG’s) 16+ Action Groups Enjoy fellowship supporting common interest Examples – Prevent Blindness, Disaster Relief
Rotary on the Internet •Rotary International website www.rotary.org • All about Rotary and current news events • Search to find where clubs meet • Fellowships • ICUFR ‐ Fellowship of computer users • ROTI ‐ Fellowship of Rotarians on Internet • ROSNF ‐ Fellowship of Rotarians on SN’s pending
Rotary on Social Networks What are the most popular social networks • Facebook, LinkedIn, YouTube, Twitter • What can you do on a social network • Why are social networks growing so fast • Rotary International on Social Networks • RI Facebook page – 26,000+ fans • RI LinkedIn discussion group – 4,000+ members
Different Social Networks
• • • • •
www.facebook.com – 200 million users www.linkedIn.com – for business networking www.youtube.com – for sharing videos www.twitter.com – for bloggers and followers Many…many….many…others!
Facebook www.facebook.com
• • • • • •
Started at Harvard for college students Now open to everyone Now has over 200 million active users Growing at over 1 million users a month Over 100 million users login once a day Average user has 120 friends
What you can do on Facebook
• • • • • • • • • • • • •
Find friends by name or email View and share information with friends Post public messages on “Wall” Send private messages Upload pictures, videos, links Stay in touch with friends in family, work, school, Rotary Average Facebook user has 120 friends Join pages, groups, and/or causes of interest Become fan, member, or supporter of your favorite interests Post messages on “Wall” or group discussion topics Find Facebook applications to do things of interest Track travel by city around the world Instant message and voice chat services such as Skype
Facebook Rotary Pages
Only ONE Official Page!!!!
District Pages (note the name!)
LinkedIn Groups
LinkedIn Discussions
YouTube
100,000,000 videos on YouTube
At the very least‌. You should have Google Alerts and Tweetbeep notifications or an RSS feed from Twitter Search for your brand name. Listen first. Find out where your audience is most active already. Then join the conversation. Start with Twitter. Why the focus on Twitter? Twitter is the most real-time account you have of what people are saying about you.
TweetDeck
Ahhh! TMI! Now what?!
Jumping in the Bandwagon! • • • • • • • •
Remember the 3 H’s: Human, Honest, Helpful Ask other people what they think Be open to feedback (yes, even the negative) Sincerity is of the utmost importance Make it about the people participating, not you Talk with, not at, people Treat everyone as an equal Hone in on key skills of – – – – –
Patience Networking Facilitating Marketing Communication
Steps to BEGIN…. • Initial Steps – Establish YOU on the Social Media Network • Twitter • Facebook • LinkedIn
– Establish YOUR Club on Facebook and LinkedIn • Rotary Club of SouthPoint
– Establish YOUR District on Facebook and LinkedIn • Rotary International District 6930
Before you go there…… Before you go rushing off to open the club Facebook page or District page on LinkedIn STOP! • Important points – Collaborative effort you are setting the tone for your club/district not for you! – Determine the message you are trying to bring to the social media market – Understand the permissions, the access, the monitoring of the information being posted and distributed. Is it on message? Is it appropriate?
Plan • This is not your personal home page • Effective pages for organizations provide value to the readers/visitors/future rotarians not just a sounding board of the members • The world will not stop because you activate your page in April rather than March and it will make the difference for result
Become Familiar with these during the planning process • • • • • •
Groups Fellowships Internet sites Rotary connections to all of the above Other Districts on social pages Other Clubs on social pages
Special Thanks • Don Higgins Rotarians on the Internet Fellowship, District 6950 • Carie Lewis, Convio Summitt • David Sim, Social Media Network • All the TWEETERS, RETWEETERS and Bloggers of the world!
Follow up • A digital copy will be made available via email distribution not hard copy • Governortodd@gmail.com • 954-830-0979 Cell • Todd Dayton, DGN District 6990 • Todd.Dayton1 Skype • ToddDayton Twitter