The Hollywood Media District is recognized as a vibrant and iconic neighborhood. To preserve the district’s charm and ensure a clean and inviting environment for residents, visitors, businesses, and stakeholers alike, the Hollywood Media District has partnered with Sweeping Corp of America, a leading provider of premier cleaning and sweeping services.
Sweeping Corp of America (SCA) brings years of experience and expertise to the Hollywood Media District. Their commitment to excellence aligns perfectly with the BID’s vision of maintaining a safe and clean neighborhood. With a proven track rcord of delivering top-notch services to various communities across the country, SCA’s partnership promises to elevate the cleanliness standards in our district.
One of the key challenges faced by uban neighborhoods is the presence of excessive street trash, and graffiti which can detract from the overall appeal of public spaces. Recognizing this, the Hollywood Media District has implemented an efficient online request for services program in collaboration with Sweeping Corp of America. Rapid response beautification teams promptly address all requests for services, ensuring a clean and welcoming ambiance for the community. z
safer, and more vibrant district fostering a sense of pride among stakeholders.
An innovative wellness studio that first launched in Venice almost a decade ago. A high-end clothing boutique whose Israeli-born designer first set up shop in New York City. An art gallery and collective that continues to emerge as an incubator of international and local talent alike.
To the untrained eye, such a diverse array of retail tenants may seem something like unusual or even…out of character. But to those who live, work, create, shop, and work out in the ever-evolving District, the eclectic collection of five vibrant new businesses here feels like something else.
Business as usual. And further evidence of the area’s growth into a must-see, be-here-now hotspot. Not just in Hollywood proper, but throughout Los Angeles and the nation’s collective cultural consciousness.
The Hollywood Media District isn’t a mere trend or blip on the radar. It’s a vibrant, proud, and diverse area with deep roots in the history and development of Southern California and the United States. And the growth, development, and infusion of new talent and vision here is setting the stage for the kind of comeback and star turn that can only happen in Hollywood.
The Hollywood Media District BID (Business Improvement District) has made significant strides in enhancing the district’s physical appeal and functionality. Recent BID enhancements include re-landscaping the seven medians on North Highland Avenue; replacement of 60 trash receptacles throughout the District; and the doubling of cleaning service capabilties with Sweeping Corp. of America. Notable property improvement initiatives for the third quarter include additional N Highland median landscaping, park bench restorations, utilitarian and flood lighting installations in areas of critical need, and pedestrian walkway renovations on N Highland Ave. providing a safe and inviting atmosphere for everyone.
Following is a closer look at Make Room art gallery and the four additional new boundary-expanding and conversation-sparking businesses in the District.
“The opening of this location marks a new chapter and milestone for Make Room,” says Yin about moving her five-year-old gallery into a larger space in the District.
“We are beyond excited to have the opportunity to deepen our support for our artists and strengthen our connection with our community, as we continue to push the boundaries and inspire dialogues.”
When Emilia Yin opened Make Room art gallery in 2018, she envisioned a space devoted to showcasing compelling art—while also attracting and promoting emerging artists, particularly women and people of color. Fast forward five years, and the ever-expanding Make Room has carved out a sterling reputation as a leading-edge incubator of diverse voices and creators. Make Room has showcased and unveiled some of today’s most exciting contemporary artists, including solo and group exhibitions by Kat Lyons, ASMA, Guimi You, Catalina Ouyang, Yuri Yuan, Xin Liu, and Jacopo Pagin.
Strong relationships with both local and international collectors and institutions have led to placements in pro minent collections—including the Hammer Museum, Columbus Museum of Art, and the Yuz Museum in Shanghai, China. Now the organic growth has also led to an exciting new 4,500-square-foot home in a growing gallery community that also includes Marian Goodman, Jeffrey Deitch, and others. Featuring multiple exhibition spaces, an outdoor courtyard and garden, and a compelling wooden bow truss roof, Make Room’s expansive new space will facilitate the gallery’s dynamic programs, including an on-site artist residency. Not limited to a physical gallery, Make Room works to generate new possibilities and support its artists’ visionary projects and innovative development. z
Make Room Gallery
6361 Waring Ave. 323.645.7336
www.makeroom.la
From its foundation in nearby Venice in 2015 to its 300-plus stateside (and over 800 global) locations in late 2023, StretchLab has gained acclaim as the first boutique fitness franchise to offer one-on-one assisted stretching services in an energetic, engaging, and community-focused environment.
Ideally located next to the newly-established Mother’s Market, this unique and fast-growing wellness provider promises to “unlock the energy in your body through proper movement.” This new lease on life is provided through an array of flexibility-enhancing, vitality-promoting services from its team of highly trained Flexologists®. The Flexologist Training Program (FTP) represents the first nationally accredited program from the Institute for Credentialing Excellence (ICE) and equips Flexologists with in-depth knowledge of the muscular system, build- and age-specific body types, and assisted stretching programs. Both group stretches and customized one-on-one stretch sessions are available within the lab.
StretchLab also prides itself on engaging with and supporting their surrounding neighborhoods—as well as creating their own community within each StretchLab. z
StretchLab
6677 Santa Monica Blvd.
323.307.2868
www.stretchlab.com/location/hollywood
Described as “a charming oasis nestled in the heart of Hollywood” and “a true urban refuge,” Blossom Spa offers superior spa services such as massages and facials to help soothe the stresses and pressures of modern urban living. Blossom Spa prides itself on both convenience and affordability. Spa manager Angela Siprasert says she and her staff are driven “to create a neighborhood retreat that is a spa ‘home away from home,’ where you can always drop in and just be yourself.” z
Blossom Spa
1350 N. Highland Ave. Unit B 323.380.6252
www.blossomspahollywood.com
“A safe haven made for you to reset, refocus, and revitalize.”
Designed in Paris by Pierre Mahéo, Officine Généraleproudly designs, manufactures, and outfits discerning men with “your ideal wardrobe for life.” Mahéo claims the 11-year-old brand is focused on “beautiful normality”—but there’s certainly something exceptional about his menswear, which blends sophisticated European tailoring with sharp modern aesthetics.
Equally inspired by tailoring and workwear, Mahéo uses premium fabrics such as Japanese selvedge Oxford cloth to create Officine Générale shirts and pants. Every piece of clothing and all accessories are painstakingly hand-crafted in Europe, using only premium materials. The clothing line is also defined by classic silhouettes—with a deft touch of Parisian flare. z
Officine Générale
927 Sycamore Avenue
323.645.7455
Since its foundation 20 years ago, the namesake clothing line of Israeli-born, New York-based fashion designer Nili Lotan has grown to become a favorite of Hollywood illuminati and starlets. So it’s only fitting that Lotan’s flagship West Coast store is located in the vibrant heart of the Hollywood Media District, at 927 N. Sycamore Avenue.
This is just the seventh of the exclusive Nili Lotan locations, with five of the other six stores spread across New York City. After graduating from Tel Aviv’s prestigious Shenkar College of Engineering and Design in 1980, Lotan moved to New York to pursue a career in fashion design. After a highly successful run as lead designer at top fashion houses like Ralph Lauren, Liz Claiborne, and Nautica, Lotan launched her own namesake label in 2003. Her signature wardrobe of luxurious, chic, and timeless pieces for today’s woman has since expanded to include jeans, belts, handbags, and even menswear—along with limited-edition, highly-coveted collaborations.
Lotan’s collections have been featured in top fashion and lifestyle publications like Vogue, Harper’s Bazaar, and The Wall Street Journal. The striking and empowering designs have come to amass a dedicated celebrity following that encompasses film, music, and entertainment icons including Rihanna, Christy Turlington, Gigi Hadid, Jennifer Lawrence, Gwyneth Paltrow, Julianne Moore, Kaia Gerber, Jennifer Aniston, and Cindy Crawford. z
Nili Lotan NY
927 N. Sycamore Avenue
323.313.0940
www.nililotan.com
