T H E
I N D U S T R Y ’ S
N O . 1
B U S I N E S S
G U I D E
OCT/NOV/DEC 2013 ISSUE 8
INVEST IN SUCCESS
WINTER WARMING
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For Your Business 9 Take a Healthy Reading Break More book reviews and recommendations 10 News & Dates Including motivational tips 12 Business News Jayney’s Letter, plus a business case study 13 Blood – Our Body’s Soil Doctor Stephen Hopwood’s Soapbox 14 A Way with Words Jane Sheehan’s communication advice 15 Issues with Communication More communication advice with David Balen 16 Network It Stuart Russell shares the importance of networking 17 Up to Date More social-media tips with JP 19 Food at Work Kristina Locke tells you to chew your food 20 Mindset Sandy gets you in the correct mindset for successful therapy 22 Invest in Success Rachael Fairweather on the importance of investing in training
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24 Reading this Article is CPD Rosemary Pharo discusses Continual Professional Development 25 Personal & Professional Development LJ’s business journal continues with CPD 26 Retain Quality Clients More coaching from Mark Shields 29 APPointments Ross Barr’s case study 30 Falling for a Miracle Treatment Jane Bromley’s case study 31 Working Abroad Diana Probert’s case study 32 Struggles & Successes along the Way Hannah Lewis’ case study 34 A Whole Lot of Healing Win a fantastic prize from 20:20 Healing Arts Centre 37 Turn Back Time Roz’s case study 59 Buyer’s Guide Products chosen by the editor
You and Your Health 18 Fishing Out the Good Fats Babi Chana talks us through the benefits of Omega-3
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38 Wrap up with Warming Yoga Yoga Special 39 HELP! I Need Some More Yoga Togs Yoga Special 40 How is Your Yoga Serving You? Yoga Special 44 Festive Food Another yummy recipe from Charlotte Palmer 45 Winter Warmers Karen Watkins’ nutritional advice for the chillier months 50 Organic Skincare Break-through Competition from Neal’s Yard Organic 51 Neal’s Yard A product review with Vix 52 An Eastern Promise to Bring Your Beautiful Hair back Lin McKenzie shares her holistic hair care wisdom 53 Silver Lining Advice on growing grey naturally 54 Retail Therapy Jac Lambert helps you find the perfect gift for all of your friends 58 Editor Pix: Professional Judges 60 Editor Mix: Makeup Therapy 61 Editor Fix: Family Affair 62 Editor Six: Dee Wallace
HOLISTIC THERAPIST 2013
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EDITOR’S LETTER
Managing Director Jayson Firmager jay@holistictherapistmagazine.com Art Director Richard Hejsak richard@holistictherapistmagazine.com Managing Editor Jordan Martin jordan@holistictherapistmagazine.com Editorial Assistant Eleanor Jones editorial@holistictherapistmagazine.com Sales Team +44 (0) 208 668 5423 sales@holistictherapistmagazine.com
Dear therapist, So we have reached the chillier months… and what a wonderful summer we have left behind us, hopefully giving everybody a real boost ready to face the challenges of winter – on a business level and personal level too. As always HTM is here to help you with all of your ventures in the world of Holistic Therapy… have a little read of our motivational tips on page 10. We have some great book recommendations, so you can snuggle up on the sofa with a good read (page 9). Reading about business and the industry is a good way to clock up on your CPD hours… find out more CPD tips with Rosemary Pharo (page 24), and Louise Jensen (page 25). We have a lot of business advice, as well as a business case study special, with some great pieces throughout, including how acupuncturist Ross Barr came up with a solution to his appointments being cancelled (page 29), and how at just twenty-six years old Hannah Lewis has her own successful treatment business (page 32).
Photographer: lea.minshull@ pictureslondon.co.uk MUA & Hair: aleysha-hairandmakeup.co.uk Model: Amanda Chrishell Assistant: Sonida Goraj HolisticTherapistMagazine.com Twitter.com/HolisticTMag facebook.com/HolisticTMag Proud supporter of Breakthrough Breast Cancer GO PINK. RAISE MONEY. SAVE LIVES. Breakthrough.org.uk
We also have a yoga special this issue, with another brilliant piece by Rosanna Kalliabetsos (page 40), and tips on how to use yoga to create internal warmth (page 38). From holistic hair, to make-up therapy, gifts for Christmas and a fantastic interview with actress, author, and healer Dee Wallace, there is, as always heaps for you and your health. So what are you waiting for? Autumn is here, winter is approaching – and it is up to you to bring a special sparkle to the world of Holistic therapies… so get reading and be inspired. There is one last thing to say… Have an amazing Christmas filled with lots of family time and festive fun. The HTM team would also like to especially wish a wonderful Christmas to the MD Jayson and the lovely Vicky, we hope their new baby Jessica has the best first Christmas ever!
Warmth and love this season Printed by leading independent printer, Headley Brothers: headley.co.uk
Jordan x
Holistic Therapist Magazine, in memory of Pat and Bill Firmager.
JAN UA RY
With a special thank you to Jan Firmager
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NE XT ISS OU TI UE N
Holistic Therapist Magazine is published quarterly (four times per annum) by Media Edge London Ltd. No part of Holistic Therapist Magazine may be reproduced, stored in a retrieval system or transmitted to any form without permission. Views expressed in the magazine are not necessarily those of Media Edge London Ltd. During printing, images may be subject to a 15% variation, © Copyright belongs to Media Edge London Ltd. All rights reserved. Please either keep this magazine for future reference, pass it on for somebody else to read, or recycle.
Lo pa ok & cke out tip d fo s ful r th fo l o e ry f N ou bu ew & sin Y yo es ea ur s a r i he dv ssu al ice e th
MANAGING EDITOR
CONTRIBUTORS
lifepractice.co.uk
holistictherapistmagazine.com
JAN LEE
DAVID BALEN
JANE SHEEHAN
JONATHAN POLLINGER
DR STEPHEN HOPWOOD
CHARLOTTE PALMER
SANDY NEWBIGGING
MARK SHIELDS
intranetfuture.com
KAREN WATKINS mineralcheck.com cnhc.org.uk
EMILY ROSE
emilyrosemakeupartist.co.uk
arcturusclinic.co.uk
LOUISE JENSEN
balens.co.uk
foodspecialist.co.uk
footreading.com
sandynewbigging.com
thehappystarfish.co.uk
roseysrelaxingremedies.co.uk reikicouncil.org.uk
ROSEMARY PHARO
JAYNEY GODDARD
VICKY KILLICK
ROSANNA KALLIABETSOS
RACHEL FAIRWEATHER
holistictherapistmagazine.com
injoy-yoga.com
JayneyGoddard.org the-cma.org.uk
jingmassage.com
OTHER ISSUE 8 CONTRIBUTORS
Alice Asquith, Ara Eden Lee, Ross Barr, Jane Bromley, Babi Chana, Jessica de Mattos, Jan Kool, Jac Lambert, Hannah Lewis, Kristina Locke, Sue Masters, Phil Nuttridge, Diana Probert, Marcello Pozzetti, Lin McKenzie, Omar Q, Stuart Rissell, Marion Taylor, Dee Wallace. 08
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BUSINESS | BOOK REVIEW
TAKE A HEALTHY READING BREAK It’s always good to take a break, so grab a cup of herbal tea and devour a few pages of a healthy book The Vital Psoas Muscle:
(By Jo Ann Stagaard-Jones). From the onset, it is apparent that Jo Ann is not only extremely well researched and knowledgeable about her subject, but she is also passionate, and this comes through in her tone, making the book informative and engaging at the same time. She talks about the importance of this muscle, which is the only muscle that connects the spine and legs, she explains the psoas muscle’s role in back pain, and pelvic power, as well as the muscle’s role in exercise and how to maintain a healthy psoas, balancing body, mind and spirit. The section on anatomy and biochemistry is enough reason alone to read this book. The illustrations are phenomenal, particularly in the Pilates’ chapter, and they help the reader to understand the muscle and movement. This book is perfect for all fitness professionals, particularly Pilates and yoga instructors, as well as body workers and anyone who wishes to really understand how their body moves in relation to this major muscle.
Pain Relief with Trigger Point Self Help:
(by Valerie DeLaune). What a useful book! This is one for the therapy room, home bookshelf and a perfect gift too. It is a must for all holistic and healthcare professionals, but it is also a great book for the whole family, almost an addition to your first aid literature. This is a very clear and colourful book with sections and illustrations to help you gain an awareness and deeper understand of trigger points in your body. The aim is to treat and prevent pain via stretches and pressure. This book is fabulous as it uses the anatomical terminology, but goes on to explain further in simpler terms, making it a non-intimidating read and broadening the audience. This can be used as a reference book, or as a straight read, but one thing is for certain, Valerie DeLaune has written you a book to keep for life.
49 Ways to Eat Yourself Well
(by Martina Watts) This book highlights the significance of our food and beverage choices and the impact on our mood and performance. Martina Watts is clearly a leader in the field of nutrition and brings this easy-to-follow guide to the market in order to encourage lifelong, healthy eating habits. Its emphasis is on increasing long-term vitality and resilience, thereby improving the ability to not only survive, but to thrive in a rapidly changing environment. This is a useful read for everybody, and it is packed full of motivational and practical ideas for therapists to share with their clients. There are handy selfhelp tips, plus easy, tasty snack recipes included with each topic – useful for all those who want to improve their quality of life. This book can help us understand the importance of taking responsibility for our own health and take back a role of leadership with our own nutrition.
S: EAD R LE KIND 1)
ill ise w xerc e w ce of o rman rk! H an erfo Spa p e h germ ove t ic Ha r E impr by ey brain Rat your n J. J r oh D and : icity lectr he ty E nd t a ir n D 2) icatio if ation r iz t il Elec f Civ o s ase am Dise Milh muel a S by tice Prac ear ve: A o L he H rue ing t n e 3) T k wa anh for A at H h Nh ic h by T
Words of Wisdom: Open your mind to others’ words and their intentions, in order to experience the true definition of learning.
Do you have a recommendation? Perhaps you’d like to write a review for next issue? Or maybe you are an author and would like us to review your book? Email the editor: Jordan@holistictherapistmagazine.com
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HOLISTIC THERAPIST 2013
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BUSINESS | NEWS & DATES
DON’T BE FOOLED BY PLACEBOS
10
TEN TOP TIPS ON MOTIVATION
1. SHOWER EACH MORNING – so you feel fresh and ready for the day. 2. EAT A GOOD BREAKFAST – so you have energy no matter what the weather. 3. WRITE A LIST OF THREE TASKS EACH NIGHT – feel a sense of achievement as you tick them off. 4. ENJOY MOTIVATING OTHERS – listen to your own advice.
Manual Therapist and lecturer Phil Nuttridge believes that conventional medicine is increasingly struggling to describe health and wellbeing. He explains more in his article ‘Don’t Be Fooled by Placebos’, using reductionist biochemical models of how the human body works. EXTRACT: “My name is Phil Nuttridge and I have a degree in Biophysics”. Whilst that may not be your usual sort of confessional statement, I think it is going to be an important one here. Biophysics is a wonderful subject
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k
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rd H
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(of course I am going to say that), which transcends traditional boundaries between the physics of the material world and the diversity of living systems. As a graduate of Biophysics I find it quite natural to inject a bit of mathematical thinking into any discourse on living systems, in particular models of health and wellbeing. Whilst that may be alien territory for most of my intended audience here, I am asking your forgiveness in advance for doing just that in this article. Please take it on trust that the journey is worth it!…Read more on HolisticTherapistMagazine.com
5. WEAR SOMETHING BRIGHT – refer back to issue 6 for colourful
ideas.
6. TAKE REGULAR BREAKS – including a stroll outside. 7. SMILE AND FEEL POSITIVE. 8. SPEND A FEW MINUTES A DAY VISUALIZING YOUR GOALS. 9. CREATE A GOAL BOARD; INCLUDE COLOUR, PICTURES AND POSITIVE WORDS. 10. BE MOTIVATED BY YOUR CLIENTS AND JOB, NOT JUST BY MONEY.
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ION for Forces Project
Healing hands N etwork re £3,450 ceives cheque, presente by Guild d to them Press Ltd , organis the Beau ers o tyU HairUK e K, Holistic Healt f h and xhibition s. F visit Holi sticThera or the full story pistMag azine.co m
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BUSINESS | NEWS & DATES
Diary Dates Don’t let the cooler weather stop you from getting out!
OCTOBER NEW ARRIVAL: Congratulations are in order for the lovely Vicky and MD Jayson, who have introduced their beautiful bundle of joy, Jessica in to the world on 29th of August 2013. The HTM team is delighted! And the whole family is elated… simply saying ‘She is absolutely gorgeous’.
5 YUMMY FESTIVE FOODS & DRINKS:
Tranquillity Hour Tuesday 1st October 10:30am-11:30am Koorana Centre, Sayso Hall, Street Lane, West Sussex, RH17 6UB £7 nicolaprestonbell.com Mind Body & Spirit Event Macclesfield - 26-27 October Alderley Edge – 30th November/1st December Time - 10am - 5pm Prices start from £3 rosemarydouglas.com White Buffalo Drum Circle Book date and time 10:50am Radiant Light Centre, Maidstone, Kent £5/£10 01622 817136
E SOUP EMAD 1. HOM A ER TE 2. GING ULLED ANIC M 3. ORG WINE ILLIGY CH 4. VEG NE R A C COND LE AN 5. APP MON PIE CINNA
Head to page 45 for tips on warming foods with Karen Watkins, and to page 50 for another of Charlotte Palmer’s recipes.
Facial Foundation Course Sunday 3rd November 9:30am-5:30pm Jing Massage, 28/29 Bond Street, Brighton, BN1 1RD £350 jingmassage.com/shortcourses/fascial-foundationcourse/
DECEMBER The Rose Light Event Sunday 1st December 11:00am – 5:00pm Meadowfields Leisure Centre, John Street North, Durham, DH7 8RS £3 (children free) sacred-space.co/
NOVEMBER
The Ultimate Soul Connection Book a date and time The Rhythm of the Horse, 5 Needham Drive, Cheshire, CW8 1RW £175 therhythmofthehorse.com
Pregnancy Drop in Group Every Friday in November 5:45pm-6:45pm Heaton Community Centre, Trewhitt Rd, Newcastle Upon Tyne, NE6 5DY FREE £199 mamakind.org
Development Circle Monday 30th December 7:15-9:00pm Mirabella Beauty Salon, Moulsham Street, Essex, CM2 0LD £8 magicandglitter.co.uk/ Development-Circles.html
for ge 63 a a p o t n Head er offer o pp. d a e e r n a o a ss ph e n i s bu
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BUSINESS | JANE SHEEHAN ON COMMUNICATION
A WAY WITH WORDS Jane Sheehan shares how we can speak and interact with others in order to determine our business success
B
EFORE you utter a word about your business, how clear are you about your core values and intentions. Are they in line with your own personal core values? I ask this because when your values and your business values are not in alignment, your clients will perceive the mismatch, and you can do more damage to your business than you realise. It’s all in the language that you use.
IT’S ALL IN THE LANGUAGE THAT YOU USE. I’m not saying that you have to conform to the “norm” of the business world. Far from it! We are holistic therapists and our core values are different from the average business. Being a foot reader, I can be unconventional and this is expected. In May, we had a stand at the Holistic Health Show. Whilst I was giving a talk to share my knowledge of foot reading, I had left Martin manning my stand. He was rather surprised by the number of people visiting the stand during my talk as from past experience our stand will go quiet then. So he decided upon the “startle” approach. With a smile, he shouts at the stand visitor “Hello! What are you doing here?” To which, as you can imagine the visitor looks surprised and rather confused. He continues, “Jane is round the corner giving a talk all about foot reading. Go and have a listen then come back and tell me what you want!” As I say, not the most conventional of approaches, but it fits the core values of my business – that of sharing my knowledge whilst having fun. Did it work? You bet! All the seats were taken at the talk, people kept appearing and standing round the edge and the stand was bombarded afterwards. As a holistic therapist you often have potential clients seek you out because they have
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a problem. Compare these two approaches… Approach 1: “We can work together to help you overcome this problem. We can work on x, y, z to allow you to achieve x, y, z, and together we’ll measure your progress.” Approach 2: “I understand your problem. I have trained in this and I can do x,y,z, which will resolve the issue.” Which approach would you like best? Rather than talk to them as if they are down there and they have to strive to reach all the way up here where you are with their solution (approach 2), instead use inclusive language to show that they are not alone and that this is a process which we will take together (approach 1). Neither approach is wrong; it is just that in a holistic therapy setting Approach 1 would help to win more clients. We can learn a trick or two from the bar industry. Consider the following scenario…
treatment and then followed by an hour’s Reflexology, then a pedicure. Silver Package: Learn the secrets your feet reveal with a Foot Reading followed by a pedicure. Bronze Package: Learn the secrets your feet reveal with a foot reading. When a client says they’d like to book a foot reading, you immediately ask “Gold package?” which then gives you the chance to either explain your most expensive offering, or to offer a less expensive package. When offered three choices, it’s usual for someone to choose the middle choice. If you only offer what they asked for, both you and they have missed out on an opportunity. n
Client: “Bartender, get me a whisky” Bartender: “A large one, sir?” In this example, the bartender says “A large one?” as if the natural answer is always going to be “Yes, of course!” In your therapy business, you could package your offerings to have levels of service, for example: Gold Package: Learn the secrets your feet reveal with a Foot Reading, followed by therapeutic foot treatment offering exfoliation of dead skin, a deep conditioning wax
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BUSINESS | COMMUNICATION
ISSUES WITH COMMUNICATION Managing Director of Balens Ltd, David Balen provides advice on overcoming issues with client relationships
H
OW you verbally communicate directly with your clients will have an impact upon the success or otherwise of your business. Most therapists and Natural Health-Professionals tend to run small business environments, which revolve around them personally and so the importance of happy clients (or employees and collaborators) based on good quality communication and listening skills is all-important. So many complaints and claims we see arise from misunderstandings, which can lead to an inadequate client relationship. Of course we don’t just communicate with our clients. There are regulators, educators, suppliers, colleagues and peers, the media, social and family circles. The rapid fire communication environment of social and online media poses particular problems. Responses to texting and emails can pressurise us into making ill-considered comments all too quickly, and sometimes too publicly! Boundary issues between client and friend can be blurred if a therapist is over familiar, friendly and too much personal information is shared. If things do not go well, it is so easy these days to spread bad publicity or negativity through blogs, forums, and websites etc., potentially causing reputational damage. So it is important to reflect on and revise where helpful, your own style of communication. If you are not confident, maybe consider doing some inner work alone or with someone- a counsellor, mentor or professional helper etc. There are various courses and workshops to attend and you may be able to claim the expenses as CPD. It is important to recognise that communication is not just in the language and words we use, but in our tone and perhaps more importantly for any business, in our non-verbal communication. All this is fed into by our various personality traits and tendencies, our life experiences, cultural and family habits and much more; so the drivers and underpins to our behaviour are enormously varied.
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As a brief example we could consider Jung’s definitions of the four main psychological types: Sensation (practical, tangible world-people), Intuition (ideas and inspiration,) Feeling (expressing through the emotions and desires) and Thinking (using a rational approach, categorising and analysing). Of course no one is usually only one type or another but a mixture. There are countless other models one could consider, but they all colour the way we communicate. A mainly “thinking” focussed person trying to communicate with a mainly “Feeling” focussed person, may sometimes sound like both parties are talking a different language even though they are speaking in English! Although opposites can complement one another they can also rub each other up the wrong way! It is important to understand what levels your clients operate on and adjust your style accordingly. For you as a Health Professional non-verbal communication is not just about your body language, you communicate in other areas, for example… • Presentation – choice of dress and appearance • Place of business – cleanliness, upkeep, décor, contents • Advertising and promotional material – clarity, style, choice of images • Web presence – Website and social media, ease of navigation of the size, how regularly is the information updated, general ‘look’ • Administration systems – speed of response to enquiries, complaints or compliments, how you maintain contact when not seeing them People often judge others very quickly, often on superficial criteria, sometimes on a “gut” or intuitive sense, so any way you can improve and be ahead of the game in how you relate and communicate to the outside world is to be encouraged.
As I’m sure you are aware, clients tend to vote with their feet and whilst they can have numerous reasons for not continuing the relationship, it is unlikely that you will know why unless you specifically ask. Although this may be difficult, it is useful if done well. Complaints that are handled well can turn a negative situation into a positive experience, but if handled badly can result in lost business and reputational damage, with the potential to have a financial impact upon your business, not to mention the cost of the time it will take you to deal with the issues, and the possible emotional impact on you. In dealing with complaint situations it may be helpful to consider the following model of communication styles all of which may come into playPassive – Compliant, submissive, vague, non-committal, puts self-down Aggressive – Superior, critical, bullying, sarcastic, disrespectful of others Assertive – Clear, direct, firm but polite, respectful of self and others Clearly, the “Assertive” style is the one to adopt not only in challenging situations, but in your general professional persona. Even if you have no doubts about your own verbal and non-verbal communication abilities and experience, as with all things in life, you can always find new things to learn and there is a wealth of material out there to encourage and help you. n
For further information on Issues with Communication please also see the CPD Lecture ‘Negotiating the Boundaries - Managing difficult situations with your clients’ at balens.co.uk/cpd where other Balen Client Education Material about managing your practice can also be found.
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BUSINESS | NETWORKING
NETWORK IT
Marketing consultant and founder of FindNetworkingEvents.com, Stuart Russell, tells us the importance of networking as a marketing tool
R
UNNING your own therapy business doing the thing you love can be a great way to earn a living, but as with any business it still requires promotion to ensure a steady stream of customers. Unfortunately, for many of you this can be seen as a chore and is often neglected. However, there is a way that marketing can be fun. Over the past few years more and more holistic therapists are discovering the benefits that attending regular face to face networking events can bring. Why should I network? Many people have the perception that networking events are all about selling, but the truth is they also offer many less tangible benefits. If you work on your own for much of the time, networking
REGULAR NETWORKING WILL LEAD TO MORE AND MORE PEOPLE GETTING TO KNOW YOU
can provide a useful support network enabling you to bounce ideas off others or perhaps spark new ideas. It may open up collaboration possibilities or enable you to meet a local designer who can produce you some leaflets. Thinking creatively, why not offer taster sessions through a networking group? At
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a recent event I attended, a local Tai Chi Teacher ran a short meditation session for the group. For many of the people present it was their first experience of meditation and their response was very positive. Over time, regular networking will lead to more and more people getting to know you and hopefully becoming clients or potentially referring you on to others. What types of events are out there? Typically, most events take place at breakfast, lunchtime or early evening so you should be able to find something that fits around your client base. Formats of events vary widely. Some may involve giving a short pitch about your business, others just a meet up and a chat over coffee. It is worth trying out a few and finding out what you enjoy. Generally organisers are getting more creative and coming up with new ideas for business events. As well as the traditional offerings, some recent events have involved trips to theme parks and boat trips on the Thames! Have a Plan! If you are tempted to dip your toe into the networking world then it is important to do some planning beforehand. Make sure you are clear about what you want to achieve from your networking. There are obviously financial and time implications involved so it is important to know how much it is costing you and what kind of return you are getting.
Tips for Attending Events: Always remember to present yourself and your business in a positive manner and make sure you know how to talk about what you do in an easily understood way. It is worth spending a bit extra on good quality, well-designed business cards. Add your social-networking details as well as your main contact details. It is important that you follow up with people once you get back home. If there is someone you hit it off with at an event then drop those people a quick email or connect on LinkedIn. Finally… The important thing to realise about networking, is that it is all about building relationships with people over the long term, don’t expect results over night. And remember, networking should be fun, so get out there and enjoy it! n
Case Study Bowen Technique practitioner Mary Macfarlane, who works in and around Edinburgh, shares her networking experience: “Networking has become the main stay of my business and I go to a meeting every two weeks or so. I have connected with some wonderful people who have supported me during the embryonic stage of developing my client list and business. It’s not all about getting new clients though and it’s vitally important to remember that it’s also about building relationships with people, developing trust. It’s a great way to meet people who inspire and motivate you; it’s about gaining confidence in yourself to run a business, learning from more experienced people you can use as role models, get advice from or discuss new ideas with.”
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BUSINESS | JP’S SOCIAL MEDIA
UP TO
DATE
Jonathan Pollinger shares how we can benefit from these updates in the world of social media
I
N the fast moving world of social media, it can be difficult to keep up with all the changes. Below I look at the key features that have been introduced on Facebook, Twitter and LinkedIn in the past few months. These new features can help you find and organise your contacts, plus grow and engage your audience. FACEBOOK* Graph Search The new Facebook Search provides results based on interests expressed on Facebook, as well as the activity of your friends. The users’ privacy settings apply as normal, so you’ll be able to view content from your friends but also relevant information made publicly available by people not listed as friends. Rather than provide results as links like Google Search, the new Facebook Search provides actual results e.g. People, Pages and Photos. It’s a useful tool for finding prospects as you could search for “People who like acupuncture” or “Women who like reflexology who live in London”. It can also help with recruitment as you could search for “Employees of x-brand who have friends on Facebook” or “Men over 25 interested in Holistic Therapy who live in Birmingham”. Embedded posts This new feature allows you to embed and display Facebook posts on your website or blog. Unlike screen shots, embedded posts are fully functional so your website visitors can Like, Comment and Share just like they would on Facebook. Two types of posts that work well are those that promote a special offer or competition, and posts expressing positive feedback or testimonials.
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*Newly, or just about to be introduced in to the UK.
TWITTER Photo galleries To help create engagement with your audience on social networks it’s vital that you include lots of photos and videos in your updates and tweets. If you tweet a stunning photo of an acupuncture procedure you want people to reply, favourite and retweet. This helps you obtain visibility and attract new followers.
GROW AND ENGAGE YOUR AUDIENCE Twitter has made a number of improvements in displaying visual content, which makes it more likely that users will interact with your tweets. If you use the Discover or Search features on Twitter, photos and videos are now displayed online. In other words, you don’t have to select a link to view a photo or video; they’re displayed automatically. More recently, Twitter introduced photo galleries, which are displayed in Search results and on Profiles. Selecting a “View more photos” link displays a gallery of all of the photos related to your search. This is a big improvement over the individual thumbnails you needed to swipe through one by one. Twitter is helping you to show off photos and videos, so it’s another reason to include lots of visual content in your tweets.
LINKEDIN LinkedIn Contacts LinkedIn have introduced a raft of new features and improvements recently, but the most significant one is LinkedIn Contacts. It’s a great new feature, which helps you manage your patients, prospects and contacts. LinkedIn Contacts syncs details from your address book, messages from your email account, and appointments from calendars together with profile information on LinkedIn. This combined data gives you a snapshot of all recent communications and a full set of information about a contact. For example, you can refer to your most recent conversation before going into a consultation with a patient. Furthermore, you can add Reminders, Notes, Tags plus details on ‘How you met’. For example, if you meet a potential patient, you can connect with them on LinkedIn, tag them as a prospect and add a reminder to contact them in a week’s time to arrange an appointment. If you travel around as part of your work you’ll find the new LinkedIn Contacts phone App useful, as it stores your entire database of patients and contacts. There’s also a new Daily Digest email, which displays your meetings for the day, plus notification of your Contacts’ birthdays and job changes; two great opportunities to send congratulations and to engage with prospective and existing patients. n
To keep up to date with the latest Social Media developments you can read my blog at intranetuture.com/blog.
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BUSINESS | ASK SANDY
MINDSET
Sandy C. Newbigging provides 5 tips answering the key question of ‘what mindset do my clients and I need to have in order to gain the best results?’ GET READY FOR REAL RESULTS! Equally as important as the methods of therapy you are working with, is the mindset that you and your client are in when doing the work. If you attempt to engage in holistic therapies without being in the right frame of mind, it can be tricky. To help you, here are my 5 prep steps that I encourage you to follow:
PREP STEP NO.1 Be Clear on the Results You Want For your clients to get the results they want, it is vital that you begin with a clear positive intention. To keep things simple, you can categorize the results under two main headings: what your client wants to gain and what they want to let go of. When it comes to what they want to let go of… these negative emotions, unhealthy beliefs, physical conditions and unhelpful habits are the most common. Gains from therapy include uplifting emotions, self-healing and positive external life changes. Clarifying the goals of the therapeutic relationship means you will know when the job is done.
PREP STEP NO.2 Be Easy On Yourself Doing therapy work can make your clients more aware of how their thoughts, emotions and lifestyle might be negatively impacting on their physical health and wellbeing. But what’s important to keep in mind is that, although their own health, wealth and happiness – or lack of them, are their responsibility, they have not
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intentionally done it to themself and it is not their fault. Blaming themself or feeling guilty about what’s happening to their body or life does not help them to heal. Quite the opposite, in fact! Encourage your clients to be gentle and make whatever positive changes they can, at a pace that is comfortable for them.
PREP STEP NO.3 Be a Miracle-Maker All things are possible. I’m not sure where I picked up this belief, but it’s a key mindset. Without living with the possibility that all things are possible, I would have probably turned away 95 percent of the people I’ve successfully worked with. I would have never
ALL THINGS ARE POSSIBLE PREP STEP NO.4 Be Committed Do they really want to heal and/or experience life differently? Are they willing to persist until they get the results they want? People who have had complete remissions from illnesses or transformed their life for the better have made it their number one priority, for as long as it has taken. Commitment makes the realisation of desired results inevitable because instead of focusing on whether they will do it, the focus is on why they want it and what they can actively do to get it. I certainly didn’t do it in a day, and I continue to practise the techniques shared here. Inspire your clients to decide to do what it takes to succeed!
PREP STEP NO.5 Be One-Pointed
attempted to help the clients with skin conditions, back pain, digestive disorders for example. Thankfully, open-mindedness to the possibility that all things are possible gave me permission to “give it a go” and see what happened. Trust the miraculous body and the wise universe to take care of the details. Your job is to be open to the possibility and proceed with optimism – and invite your clients to do the same.
There is an old Chinese proverb: Man who tries to cross a river in more than one boat is bound to find himself getting wet. I love this quote because it summarises so perfectly the importance of being one-pointed. Onepointedness essentially means taking action without tentativeness or distraction. In my experience, therapy works if you don’t give up too soon. Don’t try it to see if it works; instead, do it until it does. You might find that your client’s issue is resolved with the first consultation, or you might need to find it takes longer. Either way, by being one-pointed in your actions massively improves the chances of success. n minddetoxacademy.com
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d 3 en am eg m m co t o il! Re bes h o e fis th
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YOU AND YOUR HEALTH | YOGA SPECIAL
WRAP WARMING
UP WITH YOGA
With hot yoga and Bikram yoga being styles that are practiced in rooms with high temperatures, many yogis and traditional yoga teachers feel that this is not how warmth is supposed to be introduced during practice, but that the body is to generate this warmth internally through (asanas) poses.
soft knees, bring your chest towards the floor. If you can your aim is to get your naval to your thighs, and eventually your nose to your knees. The feeling needs to be in your hamstrings and not your back. You can bend your knees more, and as you exhale through the nose and roll back up, slower than you think you need to, push up through your heels and feel that flood of warmth up the back of your legs. Repeat several times.
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A popular warm-up for yoga practice is with the breath, standing in tadasana (mountain pose). Stand with your feet hip-distance apart, and relax your hands by the side of the body. Keep your chest lifted, and shoulders back and down. Feel grounded to the earth through your heels, and lifted from your head to the sky. Inhale through the nose, with the tummy pulled in and the breath lifting your torso, and then release the breath even slower out through your nose. You can extend this warm-up by floating your arms up by the sides of you body as you inhale and when your palms meet in prayer, reach taller in extended mountain pose, before exhaling through the nose as you float your arms back down to your sides or in prayer palms at your heart. Repeat five to ten times.
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The forward fold is a pose used in yogastyle exercises as part of warm-ups, as well as part of sequences in most styles of yoga, particularly as part of sun salutation and a warm, safe way to take your body down to your mat. Begin in mountain pose, and inhale through the nose, lifting your chest, hinge from your hips, and with
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Starting in mountain pose, and floating your arms up by the sides of your body, as you inhale, stop your arms when they are extended above your shoulders, spread your palms in the air and take your eye gaze in-between your hands. Keep your breath steady and flowing in and out through your nose. With your tummy in, and chest lifted, bend your knees and push your bottom back in, in a mighty pose. Ensure you can still see your toes if you glance down, and that your shoulders are relaxed down, eye gaze still between your hands. To create more warmth, come up on to the balls of your feet and go deeper back in your hips, and hold the pose. You can join these poses together and with the inclusion of your breath and repetition, your heart rate will increase and your body with generate its own heat, warming you up, increasing your circulation and flexibility during the months of winter. Consult your medical or holistic advisor if you are pregnant or if you have any condition, before practising any new exercises or poses. n
Turn to page 40 for Rosanna Kalliabetsos’ article on the benefits of doing the right style of yoga for you. 38
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Credit: Marcello Pozzetti
Here are three warming asanas:
YOU AND YOUR HEALTH | YOGA SPECIAL
HELP! I NEED SOME NEW YOGA TOGS... W
HETHER you teach yoga, or enjoy your own personal practice, what you wear will play a huge part in the effectiveness of your poses. Soft, comfortable, multi-purpose garments are what any dedicated yogi requires. Asquith London has the solution with their contemporary layering wardrobe for yoga, Pilates and day-to-day living. Asquith London offers a perfect capsule jersey collection. An ecofriendly, yet stylish and
Crop Pants Berry
The new collection brings you a contemporary twist on a tracksuit; a versatile throw-on Bamboo Hoody and easy-to-wear Lean leg Round Neck Top Tangerine pants – perfect for yoga or for lounging. Long Sleeve Cover Up wear for your yoga practice as a cover up, if it’s chilly or over the new Gathered Leggings or with jeans to just chill out in - a great tunic or dress.
New top styles are the Short Sleeve T - perfect elegant for all body shapes collection and for performance; infused with the in softest bamboo, latest fashion and with side gathers colour trends. at the hip - it’s both An easy-to-wear gently concealing autumnal colour palette of Berry, Black and flattering. An and Moss is brought updated Wrap cardigan Bamboo Scarf to life with vivid brings elegant layering Fire pops of bright if worn over the Short Tangerine, Blush Sleeve T, and a Contrast T and Fire through with raw edge detailing. Autumn Winter ‘13’s Core layering styles are functional longer-length scarf tops with built-in bras along with a and jersey short, selection of versatile sleeveless tops, and longer-length designed to suit all body types. short and long sleeve tops. And the new Tie Capri pants designed Raglan Sleeve T Tangerine for Pilates in mind is great for visibility,
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but also for comfort and freedom of movement. A selection of fitted, loose and cropped trousers with great fit and subtle detailing; Bamboo tie Pants and FoldBamboo Wrap Cardi Moss over pants are versatile, soft, and wearable. Bootleg Pants with flattering pocket detailing, as well as new elegant flowing Bamboo Drawstring Pants, a great new addition to your loungewear wardrobe, if you like a more forgiving style. Gathered Leggings – updated this season with an eye-catching gathered detail at the hem - provide the perfect base for this season’s more designled. Ultimately, this latest collection has something for everyone! n
Visit the Asquith website to find out more about the latest range and about this wonderful brand. asquithlondon.com
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YOU & YOUR HEALTH | YOGA SPECIAL
HOW IS YOUR YOGA SERVING YOU? Mother, yoga teacher, and Birthlight tutor, Rosanna Kalliabetsos discusses the benefits of doing the right style of yoga for you
W PHOTO CREDIT: MR JAN KOOL
E all know the story…in this fast paced, gogetting world; we work hard, play hard, and are attracted to activities that match the highpaced lifestyle we know. Yoga serves to ‘chill us out’, ‘detoxify’ and restore the calm that modern life disrupts…
With the recent explosion in styles of yoga available to us, a rise in popularity in more gymnastic and athletic forms of yoga has made the poses accessible to people who don’t ‘do’ yoga. Packed Bikram, gym and ‘hot’ yoga classes say it all – fast, hard and strong equals popular. Slower forms are preferred by some, but in general, unless you are older, pregnant, injured or ill, going for the burn is the crowd pleaser. It reflects our popular go fast culture.
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Is this really serving us? Beyond the initial bliss feeling that we get after a good class, is our chosen practice helping us to shift the limitations of mind, body and heart, or further re-enforcing them? In my personal journey, I initially trained in Classical Hatha yoga. Though this gave me a good basic understanding of yoga, I admit that as soon as I completed it, I’d booked a six-week Ashtanga course because this was what Madonna was doing. (Oh and I wanted a super toned body and to ‘throw’ complex shapes on my mat.) It took me around two years to realise that though I was deeply committed to my daily practice, I felt that my worth as a human being depended on whether I had done my full Ashtanga practice or not. I got
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T O N S ’ IT T YOU A H H T W BUT A H O T D AY W U DO O Y YOU & YOUR HEALTH | YOGA SPECIAL
more controlling in my personality, and more rigid in my mind. Through a lack of awareness and sensitivity I ended up over toning parts of me that contributed to misalignments elsewhere. Thankfully my sense of adventure took me to explore and train in many styles; I revelled in the contrast and looked for
where there were similarities in technique across disciplines. I figured that congruence would highlight where something is generally a good practice/alignment. However, cultural blind spots can manifest as easily as personal ones and what may be right for one body/mind will not suit another. In more recent years, my Anusara yoga training has given me a good grounding in therapeutic alignment and this led to my current passion for restorative yoga and yoga therapy. The work of psychologist and yoga therapist Bo Forbes particularly inspires me (boforbes.com and boforbesyoga.com). Bo is leading the way in the US with an approach to yoga that seems to be the perfect antidote to the 21st century fast paced lifestyle. Mental health issues are on the rise and, as she explains, most of us are affected by depression and/or anxiety on a daily basis whether on medication or not. Why is this? The secret is in the central nervous system. Its job is to maintain the status
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quo (homeostasis). This would be fine if the baseline of our modern existence was generally calm, but from the moment we wake till we go to bed, the nervous system is jacked up i.e. the sympathetic nervous system of fight, flight or freeze is in constant activation. We are bombarded with information from our TVs, newspapers, Internet and mobile phones that require us to respond quickly- this reinforces the fight/flight/ freeze response. The foundations of our nervous system are laid during pregnancy and reinforced by birth and life after. When life is faster paced and stressful than the mind/body can cope with, the body stores the stress in its tissues until the ‘threat’ dissipates; then the body/mind can shift gears and heal through the parasympathetic nervous response that aids rest and repair. Our lives are relentless and we just don’t get enough rest and repair time. So, the
IT’S NOT WHAT YOU DO BUT THE WAY THAT YOU DO IT
more stress is added to the body/mind, the more the baseline changes i.e. the status quo to maintain is a faster paced one. That’s how, if not careful, our yoga can reinforce the very traits we are seeking to overcome through yoga. Think neuro-pathways… the more you do something, the more it is reinforced. In yoga ‘samskaras’ are described as well worn grooves of being/thinking/ doing- these can be good for us, or not. If your yoga practice keeps your nervous system in a high state of alert/arousal, it will further reinforce the high alert status quo. Does this mean that only slow yoga is good for fast paced living? Not necessarily! The key lies in the saying ‘it’s not what you do but the way that you do it.’ The ancient yogis talked about needing to move first in order to prepare the body to be still, and currently there is a rise in popularity of ‘mindfulness’ practices i.e. training the mind to
CHECK LIST FOR EMBOD IED AWARENESS :
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Where is your m ind at when you are ‘doing’ yoga? Is this an other task to tic k off your long list? Can you be present with wha t you are experiencing rig ht now, through observation instead of judgem ent? How can w hat you learn ab out yourself on your mat, suppor t you in your life off the mat? When we ju dge ourselves w e move into the narrative- the sto ry we tell ourselve s about life & the world, base d on what we ha ve learned and so far. Becoming th e observer allow s you to adjust your story. Through slo wing down and observing we can start to see the thoughts an d habits that serve us best an d those that don’t . How hard do you ‘push’ your self into a posture/life expe rience? What ha ppens if you allow your mov ements to come fro m the inside out rather than the outside in? Are you tune d in to YOUR bo dy or trying to keep up with w hat everyone els e is doing and the teacher is telling you to do ? Where awar eness goes, ener gy flows. With time and patienc e we change th e parts of our own story w e don’t like. We stop reac ting to life and sta rt to respond to our internal ne eds.
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observe itself and the sensations of the body in the moment without judgement. Embodied awareness is an evolution of mindfulness- the ability to observe what is going on emotionally and physically, without getting caught up in the ‘story’, the mind wants to tell about it all. Cultivating this awareness in our yoga practice helps us to meet our own needs better, cultivate a balanced nervous system and a more enjoyable outlook on life. n My final thought is what originally blew me away about the philosophy of yoga- when we change our view of the world, the world around us changes. When we observe our internal world, we are able to change this too, slowly, but surely!
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Learn more about the health benefits of vitamin K2 during CAM Expo, Earls Court Saturday October 5 , 11.35 hrs. Dr. Elke Theuwissen talks about the emerging role of vitamin K2 and the latest science.
Keep it together
Keep on moving
vitamin K2 MenaQ7 menaquinone 7 - naturally sourced vitamin K2
Contributes to the maintenance of normal bones In Vitamin K2 menaquinone-7 is a specific form of this vitamin that contributes to the maintennace of normal bones. MenaQ7 also provides vitamin D that contributes to the normal utilisation of calcium and phosphorus. NATTO Vitamin K2 in the form of menaquinone-7 is the most effective form of vitamin K. The richest known natural-source vitamin K2 is the traditional Japanese breakfast food natto, a fermented soy product. MenaQ7 contains vitamin K2 extracted from natto.
PRODUCT INFORMATION MenaQ7 60 tablets with 45mcg vitamin K2 and 5mcg vitamin D per tablet. Suggested use: one tablet daily. People over 60: one to three tablets daily. Price for 60 tablets RRP £18.95
TheIn M th
NEW !!! MENAQ7 FORTE MenaQ7 Forte 60 V-caps. with 180mcg vitamin K2 and 5mcg vitamin D per capsule. Suggested use: one to two V-capsules daily. Price for 60 capsules RRP £54.95 MenaQ7 vitamin K2 is available through health stores.
MenaQ7 45mcg vitamin K2 60 tabl. MenaQ7 Forte 180mcg vitamin K2 30/60 V-caps.
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Collasense
undenatured collagen type II NEW! With 40mg vitamin C. Contributes to normal collagen formation for the normal fucntion of cartilage COLLAGEN Collagen is the main structural protein in the connective tissue of the body. Collagen in cartilage consists mainly of collagen type-II.
The patented manufacturing process to make Collasense, ensures that the specific structure of collagen type-II remains intact, which is essential for it’s bioavailability.
WHY UNDENATURED TYPE-II
IT’S SAFE
The collagen in joint cartilage is made up of 85-90% collagen type-II. Undenatured type-II collagen exists from a triple helix-structure of three mutually linked (cross-linked) collagen fibres.
The safety was confirmed and shown in studies in humans. The collagen type II - as in Collasense - is extracted from the breastbone (sternum) of chickens and is not suitable for vegetarians.
ONLY ONE SMALL CAPSULE The suggested use of Collasense is just one small capsule a day preferably before breakfast. This provides 40mg of collagen with 10mg undenatured collagen type II.
AVAILABILITY Springfield Collasense undenatured collagen type-II 40mg is £ 19.95 RRP for 30 caps. and £ 38.95 RRP for 60 caps.
Springfield supplements are available from The Nutri Centre and Natural Dispensary
Collasense undenatured collagen type II 40mg 30/60 caps. Springfield Nutraceuticals, info@springfieldnutra.com www.springfieldnutra.com, T 0031186626173
Health through Nature, Science & Innovation