Holistic Marketing Management, Volume 12, Issue 2, Year 2022

Page 1

Vol ume1 2 , I s s ue2 , 2 0 2 2

Ont hePat ht oaCul t ur eTr ans f or mat i oni nt heEr aofUncer t ai nt y , Pr ogr es s i ngbyTak i ngRes pons i bi l i t yf ort he J our neyOr c hes t r at i on TheodorPURCĂREA

Fr om Bi gVol umeandBi gBox est oBi gDat a Ber ndHALLI ER

Shapi ngt heFut ur eofECommer cei nRel at i onwi t ht heDat aEconomy I oanMat ei PURCĂREA

‘ Mar k et i ngSc i enceandI ns pi r at i ons ’ :Fr om Def i ni ngt hePr obl em t oMappi ng Cus t omerJ our ney ,unt i l Ens ur i ngt heI mpr ov edCX DanSMEDESCU


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Holistic Marketing Management, Volume 12, Issue 2, Year 2022 by Holistic Marketing Management - Issuu