Holistic Marketing Management, Volume 6, Issue 3, Year 2016

Page 1

Vol ume6, I s s ue3, 201 6

TheodorVal ent i nPURCĂREA

Edi t ori al :Market ers’W i sdom i n Del i veri ng W hatCust omers W ant

Cos t el I l i uț ăNEGRI CEA I oanMat ei PURCĂREA

Di gi talmarket i ng capabi l i t i es i nt oday' s evol vi ng di gi talworl d

Cos mi nTĂNASE

The Retai l ers’Market i ng St rat egy:Adapt i ng t ot he f ast -evol vi ng envi ronment

Madl enSERBAN

Bel i evi ng i nt ot he ent repreneuri alcont i nuum. Resi l i ence hel ps adaptat i on and i nnovat i on makes ant i ci pat i on possi bl e

TheodorPURCĂREA

The pract i ce ofmarket i ng under t he pressure ofcont i nuousl y updat i ng t he market i ng capabi l i t i es pl atf orm


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