Vol ume6, I s s ue3, 201 6
TheodorVal ent i nPURCĂREA
Edi t ori al :Market ers’W i sdom i n Del i veri ng W hatCust omers W ant
Cos t el I l i uț ăNEGRI CEA I oanMat ei PURCĂREA
Di gi talmarket i ng capabi l i t i es i nt oday' s evol vi ng di gi talworl d
Cos mi nTĂNASE
The Retai l ers’Market i ng St rat egy:Adapt i ng t ot he f ast -evol vi ng envi ronment
Madl enSERBAN
Bel i evi ng i nt ot he ent repreneuri alcont i nuum. Resi l i ence hel ps adaptat i on and i nnovat i on makes ant i ci pat i on possi bl e
TheodorPURCĂREA
The pract i ce ofmarket i ng under t he pressure ofcont i nuousl y updat i ng t he market i ng capabi l i t i es pl atf orm