Holistic Marketing Management, Volume 8, Issue 3, Year 2018

Page 1

Vol ume8, I s s ue3 , 2 0 1 8

Edi t or i al :Leader s hi pi nt heEr aoft heAgi l eRev ol ut i on. Dr i v i ngTr ans f or mat i onalChange: Awar enes s ,Accept anceandPr ogr es s TheodorVal ent i nPURCĂREA

Di gi t al Mar k et er sChal l engedt oDr i v eRes ul t s Wi t hi nt heConnec t edWor l d Cos t el I l i uț ăNEGRI CEA I oanMat ei PURCĂREA

TheEur opeanCodeofEt hi csf orFr anc hi s i ng LéonF .WEGNEZ

NewChal l engesf orCMOs whi l eEmbar k i ngont heGr owt hJ our ney TheodorPURCĂREA

For um Ar tBus i nes s( FAB) : Shi neAs t ana,Cat al y s tAr t ,andFemal eAr t i s t s Ber ndHALLI ER

TheI s s ue2,Vol .XI I I ,2018ofourPar t nerJ our nal „ Mar k et i ngSc i enceandI ns pi r at i ons ” , Comeni usUni v er s i t yi nBr at i s l av a,Sl ov ak i a TheodorPURCĂREA


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