Holistic Marketing Management, Volume 9, Issue 2, Year 2019

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Vol ume9 , I s s ue2 , 2 0 1 9

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“ Mar k et i ngSc i enceandI ns pi r at i ons ” ,Del i v er i ngt heEx per i ences Reader sWant Cos t el I l i uț ăNEGRI CEA

Di gi t alMar k et i ngTr endsTr ans f or mi ngMar k et i ng. Di gi t alMar k et i ngt oPat i ent s I oanMat ei PURCĂREA

For um Ar tBus i nes s( FAB) :Cas t l eAmbi ent e,PaperAr t , Ar tandt heEx pr es s i onofSor r ow Ber ndHALLI ER

TheFut ur eofMar k et i ng.Enabl i ngPer s onal i z at i onandFoc us i ngon t heCont entEx per i enceatScal e TheodorPURCĂREA


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