Holistic Marketing Management, Volume 7, Issue 4, Year 2017

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Vol ume7 , I s s ue4 , 2 0 1 7

Edi t or i al :Under s t andi ngEmot i onandConnec t i ngI t t ot heBr and,andt heBr andt oRes ul t s TheodorVal ent i nPURCĂREA

TheGr owi ngI mpac toft heMac r oEnv i r onment Andr ewKI LNER

Di gi t alMar k et er satt heI nt er s ec t i onof Di gi t al Tr ans f or mat i onwi t hCX Cos t elI l i uț ăNEGRI CEA I oanMat eiPURCĂREA

Negat i v eI nt er es tRat es-Abs ol ut eDes pai rI mpr ov i s est heEconomy Mar i aNEGREPONTI DELI VANI S

CMOsatt heConf l uenceofAI ,CX,andGr owt h TheodorPURCĂREA


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