Holistic Marketing Management, Volume 6, Issue 4, Year 2016

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Vol ume6, I s s ue4, 201 6

TheodorVal ent i nPURCĂREA

Edi t ori al :Market i ng Pl anni ng Met hodol ogy,Organi zi ng f or Market i ng Transf ormat i on,and Ensuri ng Rel evance and Consi st ency f or Cust omers,whi l e Understandi ng Emot i onalNuance

Cos t el I l i uț ăNEGRI CEA I oanMat ei PURCĂREA

Chal l enges f or Di gi talMarket i ng Capabi l i t i es wi t hi nt he Cont ext oft he Mai n Ongoi ng Market i ng ManagementTrend

TheodorPURCĂREA

A Hol i st i c Approach ofRevenue Managementand i t s Rel at i on t o Agi l e Market i ng.Touri stExperi ence i n a Cust omer-Dri ven Era

Di anaSOCA

Conf erences Organi zed by t he RAU SchoolofManagement -Market i ng i n Oct ober-December 2016

TheodorPURCĂREA

The Lat estI ssue ofour Part ner Journal ,„Market i ng Sci ence and I nspi rat i ons” , Vol .XI ,2016,Number 3,Comeni us Uni versi ty i n Brat i sl ava,Sl ovaki a


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