Humana Innovation Center

O P TIMIZIN G IN N OVATIO N

Message Enhancements Across the Innovation Center Workscape

LOUISVILLE | KENTUCK Y | USA

2

Optimizing Innovation

An Innovation Center in Need of Refresh and Renewal

Humana’s innovation center is located in their iconic headquarters building in Louisville, Kentucky. Though recently constructed, the treadmill of change in US healthcare required evolution in both the topics and messages presented. There was also an opportunity to embellish and extend existing messaging. Almost all of the optimization efforts are additive, leveraging the existing investment.

Some of the additive elements are furniture tools and lighting fixtures, paired with enhancements to the space plan.

Though these changes are supporting in their role, the primary emphasis is advancing the storytelling aspects of the space.

The additive messages range from destination naming to how-to-use-this-space instructions to team identity for each workforce resident on the floor. Messages about nutrition are added to the café pantry; messages about sustainability are added to areas for printers and supplies. Messages about teaming and the Humana community of associates are added to the break room. The most critical enhancements were an expansion upon the exemplary personas. These demographic avatars act as vehicles for the stories that profile Humana’s impact on the arc of its customer’s lives. In these designs, depth is broadened and character is enriched.

The other impactful addition is the recording setting (standing in front of the letter “U” in Humana), which allowed associates and visitors to add their personal insights to the innovations desired of healthcare and well-being.

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Recommended Enhancements Vision Building™ Rapid immersion leading to rapid conceptualization.

Working with a client approved agenda, the process of rapid immersion begins with stakeholder interviews and facilitated group discussions.

Open dialogue and free discussion are often best facilitated in less formal settings. Pointing to the informality of the sketchbook product best sets the tone for our Vision Building™ dialogues and the resultant possibilities thinking. A review of the interview results with project patrons precedes the initiation of the sketched concepts that respond to the spoken ideas and desires.

Possibilities Sketchbook™ An interview and ideation technique for a speed dial, drive-thru world.

This quickly recorded sketchbook of ideas documents the possibility thinking about all the image, message, packaging, and communication issues that could play a part in this project’s success (yet in its “sketchiness” it still suggests a lot about flexibility going forward).

These sketch pages freeze spoken concepts as pictures and allow them to live, morph, and link. Each page is a tree and the combined booklet is the forest—allowing us to see both. Getting our interview concepts down on paper allows us to test consensus on each idea, prioritize need, and strategize procurement. This casual format is approachable and inviting of client interaction. The rapidity allows every client idea to be easily recorded and evidenced (yet de-personalized in its presentation).

Strategized Experiences Scripting a consistent organizational personality in three dimensions.

We can employ a thematic story that verbally and visually ties up diverse human activities into a sense of place. We also want multi-site clients to experience a consistent organizational personality in their environments (whether it be headquarters or briefing centers or training centers or proof of concept labs or showrooms or systems house tours or an R + D workscape or a customer demo center). What we are offering is environment design that supports any number of scripted and strategized experiences that result in visitors downloading specific and overall on-brand knowledge about a commercial culture.

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Recommended Enhancements

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Storytelling Enhancements And Additions

Technology: Additions And Optimizations

Embellish the established storylines and enlarge those messages currently underplayed

Spatial relationships with tech tools noted (as well as warranty work),

How we have innovated the face-to-face experience

Who’s here in this team and what do they do

but most investment will be on content creation and user interface.

Technology additions and/or optimizations

How we have innovated the voice-to-voice experience

Who’s here in this team and what do they do

History of Innovation at Humana Add Asian name(s) Look!

Tech tools!

Video capture of visitors’ thoughts

Gender wit

Operational check-in: rotate podium 90

Add who/what monitor if cost permits

Nutrition notes in kitchen

Add who/what monitor if cost permits

Gender wit

Who’s here in this team and what do they do

Who’s here in this team and what do they do High performance innovative teammates celebrated

Lobby media reflected in posters

Lobby media reflected in posters

Shred/Privacy/Protect text Reduce/Recycle/Provision text

Look!

Tech tools!

Recording station: Humans talking about Humana and “well-being” with playback capability Install audio control for lobby sound

Lobby: Load projectors with relevant content tied to art, displays, and GUI that visitor will see during visit

Films On Glass, Films On Wall Surfaces

What does Humana’s on-brand voice sound like? What sounds evoke Humana’s personality? What music it’s character?

Storefront dialog

Crunch Lab: Is there enough story for a monitor?

Products can be 3D inventions to display atoms as well as bits in databases and pixels on screen

What is Humana’s Audio Personality?

Work scape buzz

Checkout relocated

Look!

Tech tools!

Intro meeting room names and their stories on screen

Add who/what monitor ifcost permits

Advance content; advance GUI; card swipe operational; sound domes optimize audio

Optimize best usage best home for E-table

Flesh out meeting room names with stories

Floor plan as exhibit for tour snapshot

Add who/what monitor if cost permits

Economical film applique extends existing patterns and completes stories started.

Also some addition of visual magic and layering of messaging.

Call center dialog

Diffraction film, frosted film, or opaque vinyl text on two surfaces of glass

Work scape buzz

Narration pings, chords, touchtones

Add diffraction band

Narration pings, chords, touchtones

White noise

Add diffraction band Music, sound, voice of Humana

Mediascape

Mediascape Pings, chords, touchtones

Add diffraction band

Continue icon pattern on wall

Add diffraction band and text to finish stories

Add diffraction band and text to finish stories

Nutritional handwritten messages Gender wit

Diffraction film on glass with text explanation of Crunch Lab

Workscape buzz

AV monitor

Music, sound, voices of Innovation Center

Opaque vinyl text on walls and/or doors

Continue icon pattern on wall

Gender wit

Workscape buzz

Add diffraction band

Messages of ecology/conservation and privacy/security

Sprinkle hints of icon patterns on glass

Wall Mounted Displays And Wall Treatments

Extend the Pole Mounted Displays Vocabulary (Paired With Drapery Fabric Option)

Opportunities to enlarge storytelling through optimization and additional topics.

Match existing look and feel of installed products; change color of drapery fabric to code usage.

9

Walkstation product explained

Innovated face-to-face settings

Floor to ceiling poles with mounted display panels

Additional or optimized display vocabulary

Innovated voice-to-voice settings

Fabric drapery similar to existing vocabulary Who/what team explained (color 1)

Who/what team explained (color 2)

History of Innovation at Humana Video capture: pulldown white and/or blue screen backdrop

Floor map and checkout

Who/what team explained (color 4)

Frame existing art with techno feel/look

Who/what team explained (color 3)

Extend curtain vocabulary further across floorplate

Frame existing art with techno feel/look Display wall celebrates humans at Humana

Fully functional close off curtain Accent curtains tie this space to rest of floor

Creative graffiti art added plus how-to-use-this-tool to invite usage (“Write here-it’s okay”)

Optimize Lighting: Add New Fixtures and Extend Existing Vocabulary

Furniture Tools: Some Added, Some Optimized, A Few Removed

Utilize below ceiling fixtures and extend low voltage vocabulary; define areas by adding some wall washing fixtures/downlighting.

Lighting for food/product pedestal

Some functional adds and deletes; some aesthetic upgrades.

Lighting for food/product pedestal

Add column diameter drum table (for food or product or prototype)

Add column diameter drum table (for food or product or prototype)

Furniture additions or optimizations

Lighting enhancement

Define workgroup with lighting event

Remove existing furniture

Define workgroup with lighting event

Sampling of mobile podiums to distribute

Checkout and printer on podium

Light floor plan display

Lighting for workwall

Possibly add casters to existing seating

Cart: “How to use this tool”

Add shelves: make destination of library Light artfull messages

Cart: “How to use this tool”

Light artfull messages

Define workgroup with lighting event

Define workgroup with lighting event

Add product lighting

Artful product table or podiums clustered

Brand Vocabulary Typography

Color Reference and Usage in Document

The following Adobe typefaces are approved for use in Humana communications. Frutiger is the primary corporate font. It’s is also the

The colors used in the document are referenced from Humana brand guides. Spot colors (Pantone Colors) are to be

preferred font fo use in Medicare materials due to better legibility than Bembo. Bembo is the secondary coporate font. It’s reserved for

used whenever possible to maintain color consistency. In instances where spot colors are unavailable, use CMYK

legal language, footnotes, and disclaimers. When the primary fonts aren’t available, substitute Arial and Times New Roman.

equivalents that best match the intended spot color visually. Colors in the document are used as representations of the true output color and not to be used as a reference for color matching during the fabrication process.

FRUTIGER

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

SPOT

CMYK

PANTONE ® 375

41 00 78 00

PANTONE ® 326

87 00

PANTONE ® 293

100 57 00 02

PANTONE ® 143

00 35

85

PANTONE ® 265

57 69

00 00

Primary Color

Primary Corporate Font

Bembo

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Secondary Corporate Font

Secondary Colors Logo color

38

00

00

Brand Standards

10

Recommended Enhancements

4a

7a

13

5b

5c

3

9

5d

5e

2

6

10a

1

02 Introducing the Personas

2

03 Innovations Over Time

3

4b

7b

5a

01 Arrival Lobby

10b

04 Consider Topics

4a

4b

05 Flesh Out the Persona Stories

5a

5b

5c

5d

7b

7c

7d

06 Video Postcard

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07 Teams Identified

7a

08 Cruch Lab as Tour Stop

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09 Larger Crescendo for Checkout

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10 Collaboration Tools as Tour Stop

10a 10b

11 Optimize the Welcome Kiosk

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12 Food for Thought

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13 Roll Down Projection Screen

13

5f 12

7d

Location Plan

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11

7c

1

8

5e

5f

Arrival Lobby Announcer

Dimensional logo; metallic cutout; halo lighting behind

Power required for lighting Power required for lighting Pegs Dimensional letters

I N N O VAT I O N C E N T E R

Cut vinyl on glass Cut vinyl on glass

Dimensional letters

1

Elevator Lobby South Wall Scale 1:32

2

Side View Scale 1:32

3

Isometric NTS

EG 01 Arrival Lobby

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Arrival Lobby Draw Curtain Double sided digital output on fabric; matches accent color of elevator (or brand color); includes acoustic interliner

4

Elevator Lobby North Wall Scale 1:32

5

Curtain Detail Scale 1:16

EG 01 Arrival Lobby

13

Interactive graphics are programmed on computer and displayed from the projector above

1

Entrance to Innovation Center

South lobby entrance

North lobby entrance to Inovation Center

Plan View Scale 1:64

WELCOME TO

I N N OVAT I O N C EN T E R

2

Alternate Options Scale 1:64

3

Perspective View NTS

EG 01 Arrival Lobby

Lobby Floor — Interactive Animation Arrival Lobby Multimedia

14

Lobby Floor — Interactive Animation Arrival Lobby Multimedia

2

Person comes out of the elevator and “touches” the icons.

3

Icons bounce away from the person and off the walls. Interaction causes them to move faster.

2

As person comes out of the elevator, icons gradually become colorful.

3

Person’s motion in the room leaves colorful trail of icons. Icons gradually fade to white again.

Storyboard 1

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NTS

1

5

Icons bounce slowly and randomly.

Humana logo stays in place at the entrance.

Icons are white while dormant.

Storyboard 2 NTS

EG 01 Arrival Lobby

1

15

Preprogramed graphics are projected in looping animation. Messages’ orientation to alternate to face elevator bays on opposite sides.

wellbeing

Entrance to Innovation Center

Welcome 7

Plan View Scale 1:64

wellbeing Welcome to the

TO THE

8

Alternate Options Scale 1:128

Innovation Center

CENTER

Innovation Center

9

Isometric View NTS

EG 01 Arrival Lobby

Lobby FloorLobby — Non-Interactive Arrival MultimediaAnimated

16

Lobby Floor — Non-Interactive Arrival Lobby Multimedia Animation

2

Words continue to fade in and out.

3

Welcome message completed; buzz words disappear.

4

All words fade out.

5

Movies transitioning.

6

Second movie clip fades in; projection to cycle through other set of clips of themes and graphics.

7

Motion Storyboard NTS

CENTER

Buzz words fade in and out randomly and overlay on top of a video (time lapse video) sky background.

TO THE

1

EG 01 Arrival Lobby

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Video wall; existing screens

Where do you stand?

Life

Hello, We are Hello, We are the

There’s a have a plan for everyone.

Williams Family

Dylan and Donna 59, 61

Hello, I am

Mossin U., 49

Hello, I am Hello, I am

Yeelin N., 18

Line

Hello, I am

Hello, I am

Emily J., 28

Prasanta, 63

Hello, I am

Jose R., 22

Yolanda S., 34 Product Name E

Product Name D Product Name A

Life Long Well Being

1

Introducing the Personas Scale 1:32

Product Name B

Product Name F Product Name C

EG 02 On-Screen Personas

Introducing the Personas

18

Introducing the Personas

Where do you stand?

Life

Hello, We are Hello, We are the

There’s a have a plan for everyone.

Williams Family

Dylan and Donna 59, 61

Hello, I am

Mossin U., 49

Hello, I am Hello, I am

Hello, I am

Yeelin N., 18

Line

Hello, I am

Emily J., 28

Prasanta, 63

Hello, I am

Jose R., 22

Yolanda S., 34 Product Name E

Product Name D Product Name A

Product Name B

Life Long Well Being

Today, we’ll meet the Williams family!

Product Name F Product Name C

1

Timeline with the plan participants positioned standing on top. Participants are animated and voices are synced to add character to each personas.

2

Specific participants can be chosen for an in-depth overview of the participant’s background and product(s) usage.

3

In-depth introduction of related plans and products. Incorporate documentary style videos clips for candidness to the viewing experience.

Movies can be re-looped to opening clip for a different persona.

“We are a family of five!”

Daniel, 46

Diana, 42

Life Long Well CA Being San Diego,

Lisa, 8

Ricky, 6

Belinda, 2

Vision Focus Plan California

* Annual exam with low copayments * Retail frame allowance * Low copayment for lenses & discounts on Lasik

2

Sample Story Boarding Scale NTS

Product Name D

Product Name C

EG 02 On-Screen Personas

19

EG 03 Innovations Over Time

Innovations Over Time

20

Curtain

Plan View

Pole mounted display system

Interactive touch screen; 16:9 LCD monitor Cut vinyl

Double sided digital output on fabric; matches accent color of elevator; includes acoustic interliner

2006

Understanding health information becomes easier 2000

2010

Humana brought bike sharing into the mainstream

when Humana introduces the SmartSummary, a groundbreaking communication tool, providing personalized information for members. The SmartSummary is awarded the 2007 Outstanding Achievement Award for Promotion of Consumer Education and Empowerment.

Humana welcomes a new millennium with new leadership.

Mike McCallister is named CEO, the Humana Innovation Center is born, and Humana is the first to bring consumerism to healthcare. Humana begins to lead the way toward empowering individuals to engage in their own health.

in the US with Freewheelin’ at the Democratic and National Conventions, creating carbon neutral events.

This evolved into B-cycle through a joint venture and is now in 5 Cities in the US. The cycling interest continues with a Humana branded Map My Fitness application to allow consumers to track their health.

2011 2005

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2001

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Humana partners with Blue Cross and Blue Shield of Florida

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HOME

to empower health care professionals with innovative technology, easing the burden of paperwork to put the focus back on patients through the creation of Availity.

The Innovation Center begins a joint venture with Pfizer Health Solutions called Green Ribbon Health, focusing on managing the most chronically ill seniors. The program is so successful in improving health outcomes that it evolves to Humana Cares, which launches in January 2011 to 60,000 commercial health plan and Medicare Advantage members living with chronic conditions.

2006

2

Innovation Over Time Scale 1:32

Humana is finding ways to combine education and entertainment to change views and action on staying healthy, from new

Humana opens its first Guidance Center

The Humana Games launched with the American Horsepower Challenge

in neighborhoods where our members are, connecting with them on all their health needs. The Innovation Center’s focuses on bringing customer service personally out to the members emerged to 17 Guidance and 13 Provider Centers throughout the US.

focused on making healthy fun for children and adults alike, where school children logged hundreds of millions of steps so far. Operation Planet Saver quickly followed, teaming with Disney to get kids active.

PRESS HERE TO GET STARTED

Power Data

TODAY & beyond...

Graphics displayed by projector

applications such as colorfall or dance games for seniors, staying on the leading edge of wellness and helping people “play life well.”

Wall

EG 03 Innovations Over Time

Innovations Over Time 21

Frosted glass

Existing wall

VOICE TO VOICE

FACE TO FACE

Personal Attention

Let’s Meet

Personal Voices

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doloremque laudantium, totam rem

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vitae dicta sunt explicabo.

And you can listen on too!

N

We’re Listening!

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LED light spill

1

Consider Topics Face to Face Scale 1:32

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LED light spill

2

Consider Topics Voice to Voice Scale 1:32

3

Side View Scale 1:32

EG 04 Additional Topics

Topical Additions

22

EG 04 Additional Topics

Topical Additions 23

Biography of Personas EG 05 Persona Stories

Other side of “Nina”; no graphics; Lumisty film only Other side of “Nina”; no graphics; Lumisty film only

NINA

3’ - 6” 3’ - 6”

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NINA

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2’ - 8” 2’ - 8”

24

3 3

Flesh Out the Persona Stories: Nina Scale 1:48

Flesh Out the Persona Stories: Nina Scale 1:48

Graphic print (or cut vinyl) on 1” clear dimensional acrylic on Graphic front surface print (or cut vinyl) on 1” clear dimensional acrylic on front surface

Icons vary based on Personas story Icons vary based on Personas story

Location vary on each speech panel; based on silhouette Locationlocation vary on each speech panel; based on silhouette location

4 4

Scale 1:10 Scale 1:10

Door/glass

Mary & James Mary & James

Graphic print (or cut vinyl) on 1” clear dimensional acrylic Graphic print (or cut vinyl) on 1” clear dimensional acrylic

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Persona Stories: Option 1: Detail

Cut vinyl

Door/glass

NINA NINA

Persona Stories: Option 1: Detail

Cut vinyl

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Phasellus ornare Maecenasmalesuada nec sem nunc.

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Lumisty film on glass back surface Lumisty film on glass back surface

Side View Side View

Graphic print on 1” clear dimensional acrylic

5 5

Persona Stories: Option 2: Detail Scale 1:10

Persona Stories: Option 2: Detail Scale 1:10

Door/glass Lumisty film on glass back surface Lumisty film on glass back surface

Side View Side View

Biography of Personas

25 UNIVERSITY Library Card Junior

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UNIVERSITY Library Card Antonio Vargas Junior

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MARY & JAMES MARY & JAMES

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6 6

7 7

WILLIAMS FAMILY WILLIAMS FAMILY

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MONROE FAMILY MONROE FAMILY

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ANTONIO

BARBARA

NINA

ANTONIO

BARBARA

NINA

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Persona Stories: Option 1: Detail Scale 1:10

Persona Stories: Option 1: Detail Scale 1:10

Mary & James

Williams

Monroe

Antonio

Barbara

Nina

Mary & James

Williams

Monroe

Antonio

Barbara

Nina

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Phasellus malesuada ornare euismod. Phasellus pretium, Maecenas nec sem nunc.aliquet, Nulla ztellus eget sollicitudin et felislorem id ligula fermentum lorem tincidunt est, vestibulum vitaemagna a nisl. elit fringilla egestas Phasellus malesuada ornare dictum nulla. euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.

Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl.

Phasellus malesuada ornare euismod. Phasellus pretium, Maecenas nec sem nunc.aliquet, Nulla ztellus eget sollicitudin et felislorem id ligula fermentum lorem tincidunt est, vestibulum vitaemagna a nisl. elit fringilla egestas Phasellus malesuada ornare dictum nulla. euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.

Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl.

Phasellus malesuada ornare euismod. Phasellus pretium, Maecenas nec sem nunc.aliquet, Nulla ztellus eget sollicitudin et felislorem id ligula fermentum lorem tincidunt est, vestibulum vitaemagna a nisl. elit fringilla egestas Phasellus malesuada ornare dictum nulla. euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.

Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl.

Phasellus malesuada ornare euismod. Phasellus pretium, Maecenas nec sem nunc.aliquet, Nulla ztellus eget sollicitudin et felislorem id ligula fermentum lorem tincidunt est, vestibulum vitaemagna a nisl. elit fringilla egestas Phasellus malesuada ornare dictum nulla. euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.

Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl.

Phasellus malesuada ornare euismod. Phasellus pretium, Maecenas nec sem nunc.aliquet, Nulla ztellus eget sollicitudin et felislorem id ligula fermentum lorem tincidunt est, vestibulum vitaemagna a nisl. elit fringilla egestas Phasellus malesuada ornare dictum nulla. euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.

Persona Stories: Option 2: Detail Scale 1:10

Persona Stories: Option 2: Detail Scale 1:10

EG 05 Persona Stories

Antonio Vargas

Existing room name on film; propose to move to door

Existing artwork on glass front surface; not exact imagery - for illustration purposes only

Lumisty film on back surface

NOTE: For conference rooms Mary and James and Monroe Family, we are proposing to remove the existing silhouette artwork and replacing it with similar artwork. The current silhouette artwork does not allow for a consistent and uniform Personas graphic throughout.

Proposing to remove existing

WILLIAMS FAMILY

MARY & JAMES

Maecenas nec sem nunc.

Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod.

Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla. Phasellus malesuada ornare euismod.

3’ - 6”

Maecenas nec sem nunc.

Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod.

Phasellusaliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.

1

Flesh Out the Persona Stories Scale 1:48

Wall

UNIVERSITY Library Card Antonio Vargas Junior

UNIVE Identific Antonio

RSITY ation

JuniorVargas

2

Flesh Out the Persona Stories Scale 1:48

MONROE FAMILY

ANTONIO

BARBARA

Maecenas nec sem nunc.

Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod.

Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla sollicitudin aliquet sollicitudin aliquet ornare euismod.

Maecenas nec sem nunc.

Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod.

Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla. Phasellus malesuada ornare euismod.

Phasellus malesuada ornare euismod.

Maecenas nec sem nunc.

Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod.

Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem.

EG 05 Persona Stories

Stage Sets for Personas

2’ - 8”

26

Stage Sets for Personas EG 05 Persona Stories

27

Video Postcard EG 06 Video Postcard

28

3D letter ‘U’ mounted to wall but tone on tone coloration

Tone on tone matte vinyl film on satin paint

AV friendly lighting

Camera

Feedback screen Dimensional ‘U’

Mobile AV cart

1

Video Post Card Scale 1:32

2

Video Post Card: Section Scale 1:32

You In the Midst of Humana

Tone on tone in matte vinyl film with satin paint

Color to match existing walls in the space.

3

Color Option Scale 1:32

4

Color Option Scale 1:32

3D letter ‘U’ mounted to wall but tone on tone coloration

Wall color matches Humana lockup brand color

EG 06 Video Postcard

29

EG 07 Teams Identified

30

Team Heraldry

Team Heraldry EG 07 Teams Identified

31

13 13

14 14

Curtain Color Variations for Individual Teams NTS

Curtain Color Variations for Individual Teams NTS

Alternate Pattern Options NTS

Alternate Pattern Options

NTS

Team Identity TEAM NAME A

Chalkboard gives the team an opportunity to express itself with handwriting and drawings. Chalk ink is a medium that looks like chalk but isn’t messy.

TEAM NAME B

EG 07 Teams Identified

32

Lorem ipsum dolor sit amet.

TEA

Lorem ipsum dolor sit amet.

25

60

Lorem ipsum

12

Lorem ipsum

11

3

Lorem ipsum

Lorem ipsum

L

Marker holder Lorem ipsum dolor sit amet.

TEAM NAME A

Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet.

50% Lorem ipsum

Branded magnets

80% Lorem ipsum

Metallic background insert

3

Magnetic chalkboard Detail (Front Only)

4

Scale NTS

Detail (Front Only)

5

Scale NTS

Lorem ipsum dolor sit amet.

TEAM NAME A

TEAM NAME C

TEAM NAME B

25

Lorem ipsum

12

TEAM NAME D

Static Cling

Lorem ipsum

Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet.

12

Lorem ipsum dolor sit amet.

7%

Lorem ipsum

25

60

Lorem ipsum

Lorem ipsum

11

33

Lorem ipsum

Lorem ipsum

82% Lorem ipsum

Lorem ipsum

12

80%

Lorem ipsum

Lorem ipsum dolor sit amet.

Lorem ipsum

Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet.

50%

4

Lorem ipsum

Lorem ipsum

Lorem ipsum dolor sit amet.

75

Lorem ipsum

80% Lorem ipsum

2 3

DetailDetails (Front Only) Display Scale Scale NTSNTS

Front View

Side View

4

Detail (Front Only) Scale NTS

5

Detail (Front Only) Scale NTS

6

Detail (Front Only) Scale NTS

Detail (Front O Scale NTS

Team Personality TEAM NAME A

TEAM NAME C

Teamwork divides the task and Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt.

doubles the success.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt.

Win together, lose together, play together, stay together.

9

Sample Layout (Front and Rear View) Scale NTS

10

Sample Layout (Front and Rear View) Scale NTS

TEAM NAME D

TEAM NAME B

Teamwork is Sed ut perspiciatis unde omnis iste natus error sit

Sed ut ut perspiciatis perspiciatis Sed unde omnis omnis iste iste unde natus error error sit sit natus

voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt.

voluptatem accusantium accusantium voluptatem doloremque laudantium, laudantium, doloremque totam rem rem aperiam, aperiam, eaque eaque totam ipsa quae quae ab ab illo illo inventore inventore ipsa veritatis et et quasi quasi architecto architecto veritatis beatae vitae vitae dicta dicta sunt. sunt. beatae

working together — even when apart.

Teamwork is

working together —

A successful team beats with one heart.

11

Sample Layout (Front and Rear View) Scale NTS

even when apart.

12

Sample Layout (Front and Rear View) Scale NTS

EG 07 Teams Identified

33

Team Heraldry

Metallic Metallic team name team name announcer announcer

EG 07 Teams Identified

34

Dry erase Dry marker erasesurface marker and surface and magnetized magnetized for magnets for magnets

TEAM TEAM NAME NAME D D

Marker Marker holder holder

Graphic Graphic insert insert

Sed ut perspiciatis Sed ut perspiciatis unde omnis isteunde omnis iste natus error sit natus error sit voluptatem accusantium voluptatem accusantium doloremque laudantium, doloremque laudantium, totam rem aperiam,totam eaquerem aperiam, eaque ipsa quae ab illo inventore ipsa quae ab illo inventore veritatis et quasi architecto veritatis et quasi architecto beatae vitae dicta sunt. beatae vitae dicta sunt.

BrandedBranded magnetsmagnets

TEAM NAME TEAMDNAME D

Sed ut perspiciatis unde omnis iste natus error sit

Sed ut perspiciatis unde omnis iste natus error sit

voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt.

voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt.

Teamwork Teamwork is is

GreatGreat

copycopy

working working together together — —

TeamworkTeamwork is is

working working together together — —

goes goes even when even apart. when apart. here here

eveneven when when apart. apart.

Front View Front View

7

TeamsTeams Identified Identified 7 Scale 1:32 Scale 1:32

8

DisplayDisplay DetailsDetails 8 Scale NTS Scale NTS

Rear View Rear View

Side View Side View

EG 07 Teams Identified

Team Heraldry 35

Curtain for privacy; closed; digital output on fabric

Digital output on vertical fabric blinds; installed inside

Wall

Wall

Wall

7’ - 0” Pole mounted display system

Blinds; up (shown)

Curtain for privacy

Wall Cut vinyl on glass Cut front vinyl on surface glass front surface

16:9 ratio; LCD monitor; Lumisty film adhered interactive touchscreen; to the inside glass details Crunch surface Lab story

Lumisty film Crunch Lab

Lets Brainstorm!

Crunch Lab Crunch Lab

9’ - 0”

3’ - 6”

Past discussions includes: New products, wellness program, technology upgrades, social media connection

Digital Crunch Lab picture frame “artifacts” Crunch Lab “artifacts”

Last time I went to the doctor to get antibiotics for a Sed ut perspiciatis unde respiratory infection. After mentioning persistent omnis iste natus error sit headaches, the doctor ran tests voluptatem accusantium and concluded that my system doloremque laudaiam, quis was damaged from inhaling chemicals. year our union nostrumLast exerci quam filed a complaint about the ventilation system, but qui dolorem consequatur, vel illum management saysvoluptas it meetsnulla eum fugiat quo code specifications. So it’s live pariatur with it or leave.

HOME

Podium PRESS HERE TO GET STARTED

2’ - 8”

Subtle icon patterning; Gloss finish on matte surface Power

Crunch Lab: Elements Option A on Exterior of Room

31

2 4

Scale Scale 1:48 1:48

Crunch Elements in Interior Data of Room Crunch Lab:Lab: Option B ScaleScale 1:481:48

2’ - 3.9” Wall

Pole mounted display system

Blinds; up (shown)

Curtain for privacy

Wall

Cut vinyl on glass front surface

Plan View

Plan View

16:9 ratio; LCD monitor; Lumisty film adhered interactive touchscreen; to the inside glass details Crunch Lab story surface

Lumisty film Crunch Lab

Lets Brainstorm!

Past discussions includes: New products, wellness program, technology upgrades, social media connection

Crunch Lab

3’ - 6”

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudaiam, quis nostrum exerci quam

4’ - 0”

2’ - 0”

consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur

1’ - 10”

5 1

Podium Detail Crunch Lab: Option A ScaleScale 1:481:48

HOME

Podium

1”

6”

PRESS HERE TO GET STARTED

2’ - 0”

Subtle icon Subtle icon patterning; patterning; Gloss finish on Gloss finish onmatte surface matte surface

5”

2’ - 0” 5”

2’ - 8”

1”

6”

3’ - 10”

Crunch Lab “artifacts” Podium

3’ - 6”

Digital picture frame

6

Podium Detail Scale 1:48

Power

27

Data Crunch Lab: Lab: Option ElementB in Interior of Room Crunch

Scale 1:48 1:48 Scale

EG 08 Crunch Lab Tour Stop

Innovation Lab Enhancements

36

EG 08 Crunch Lab Tour Stop

Innovation Lab Promoted 37

Visitor Connections EG 09 Connection Station

38

Internet access

Topics that can be downloaded to an USB drive CONNECT STATIONS

Take the Humana Experience Home with you!

Need to reconnect?

Computer screen

EATING HEALTHY

I can help!

Download to flash drive or email all the specific topics about wellbeing you would like to learn more about by selecting the box on the right.

Topic description. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.

EXERCISING

Topic description. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.

PHYSICAL ACTIVITY

Topic description. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.

WELL BEING AND YOU

Topic description. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.

ADDITIONAL TOPIC

Topic description. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Printer PRESS HERE TO GET STARTED

PRINT OUT

HOME

Lowered desk for handicapped

1

Crescendo for Check Out Scale: NTS

USB/ Micro SD drive for downloading additional wellness information

2

Side View Scale: NTS

EG 09 Connection Station

Visitor Connections 39

Digital output on wallcovering

Side end cap Turn me on.

1

East Mediascape

2

Scale 1:48

East Mediascape Detail Scale 1:48

Existing painted blue wall Eyecatching screen saver to attract people to the collaborative tool

Networked IDEAS

Turn me on.

Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Headline

Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Headline

Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.

3

West Mediascape Scale 1:48

4

West Mediascape Detail Scale 1:48

EG 10 Collaboration Tools

Wall MuralMagnets — Wall Covering Visual Enhance Mediascape

40

WallMagnets Mural - Vinyl on Existing Walls Visual Enhance Mediascape Can be projected graphics on wall

5

East Mediascape

6

Scale 1:48

Ask Steelcase for content

Cut clear gloss vinyl

East Mediascape Mural Detail Scale 1:48

Existing painted blue wall Eyecatching screen saver to attract people to the collaborative tool

Cut vinyl

Networked IDEAS Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Headline

Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.

7

West Mediascape Scale 1:48

8

West Mediascape Mural Detail Scale 1:48

EG 10 Collaboration Tools

41

Wall MuralMagnets — Clear Vinyl on Existing Walls Visual Enhance Mediascape

Cut clear vinyl on painted wall

EG 10 Collaboration Tools

42

9

East Mediascape

10

Scale 1:48

East Mediascape Mural Detail Scale 1:48

Existing painted blue wall Cut clear vinyl on painted wall Eyecatching screen saver to attract people to the collaborative tool

Networked IDEAS

Turn me on.

Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Headline

Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.

Headline

Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.

11

West Mediascape Scale 1:48

12

West Mediascape Mural Detail Scale 1:48

Visual Magnets Enhance Mediascape EG 10 Collaboration Tools

43

Welcome Kiosk EG 11 Welcome Kiosk

44

Dimensional graphic is obstructed

Unused handscan option

Monitor

Dimensional graphic is more visible

Monitor

If handscan can’t be delivered cover it up or resurface podium top

Welcome to our ThinkTank.

Donna

New Product Innovation

PRESS HERE TO GET STARTED

WELCOME TEAM HOK!

PRESS HERE TO GET STAR TED

User orientation

User orientation

Existing Plan 1

Welcome Kiosk Scale 1:32

2

Side View Scale 1:32

Proposed Plan

PRESS HERE TO GET STAR TED

INNOVATION CENTER

Maecenas nec sem nunc. Nulla et felis.

Maecenas nec sem nunc. Nulla et felis.

Please use touchscreen kiosk to your right

Welcome Screen

Welcome! I can give you a tour of the ThinkTank.

Richard

New Product Innovation

PRESS HERE TO GET STARTED

Welcome to our ThinkTank.

Welcome! Join our brainstorming session.

We’d like to hear from you.

John

Donna

New Product Innovation

New Product Innovation PRESS HERE TO GET STARTED

PRESS HERE TO GET STARTED

Welcome! Help us develop a product best suited for you.

Michelle

New Product Innovation

PRESS HERE TO GET STARTED

2

Welcome Screen NTS

3

Alternates NTS

EG 11 Welcome Kiosk

45

Personalized Welcome

WELC

WELCOME! IBM

OME Iowa ! of Co Departm mme ent rce Please use

WELCOME!

touch screen to yo ur rig kiosk ht

CalSTRS

INNO

Please use touchscreen kiosk to your right

INNOVATION CENTER

WELCOME! FDA

Please use touchscreen kiosk to your right

INNOVATION CENTER

6

Welcome Insert Variations NTS

EG 11 Welcome Kiosk

46

VATIO N

CENT

ER

Please use touchscreen kiosk to your right

INNOVATION CENTER

WELCOME! Iowa Department of Commerce Please use touchscreen kiosk to your right

INNOVATION CENTER

5

Isometric View of Stanchion with Insert NTS

6

EG 11 Optmize the Welcome Kiosk Project Team

H O K V isual C ommu n icatio n s Gerald callo Craig Hein Hal K antner Alan Ng Cindy Richardson nurit shell Angela Z wink

47

H O K V isual C ommu n icatio n s Image and Identity Planning Information Media Wayfinding and Architectural Graphics Display Environments

HOK Visual Communications can strategically plan and design the appropriate vehicle to convey your message, package your information, position your image, or promote your product.

Our client experience is broad in scope and international in reach. We offer deep, knowledgeable expertise in communicating about all aspects of the built environment. We seek functional, aesthetic, and economic solutions that are flexible and durable and we fully understand the business implications of good design.

2800 Post Oak Boulevard | Suite 3700 | Houston | TEXAS | 77056 | USA

+1 713 407 7700 | hok.com