Design Exercise

DESIGN E XERCISE WEL L NESS A ND FIT NESS IN T HE A MENIT Y IN V EST ED WORK PL ACE

E X A M P L E P R O J EC T S | VA R I O U S C L I E N T S

HOK Visual Communications | Design Exercise

2

DESIGN E XERCISE WELLNESS AND FITNESS IN THE AMENITY INVESTED WORKPLACE

The following pages sample HOK’s graphic design associated with health and wellness, exercise and fitness.

These designs vary across a wide spectrum of utility. Many designs support the fitness environments and exercise functions now commonplace in the new century workplace. Other solutions provide image and identity for campaigns and initiatives advocating a kinetic lifestyle. Yet other projects undertake to brand fitness – including the Olympic level.

All these designs share a layer of “edutainment” mixed with functionality.

We only need to look at the rise of game rooms and yoga classes as corporate amenities to understand the trends these designs respond to.

These exercises respond to the cultural and generational drivers of the newest workscape amenities.

HOK Visual Communications | Design Exercise

F ES T I V E S P IRI T

Identity Standards with an Olympic Flavor

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US O LY M P IC F ES T I VA L

Houston | Texas | USA

Visual identity unifies fitness festivities

HOK Visual Communications | Design Exercise

CO M P E T I T I V E S TA N C E Corporate Sponsorship Messages

David Oliver | Hurdles

Natalie Coughlin | Swimming Natalie Coughlin | Swimming

David Oliver | Hurdles

Mariel Zagunis | Fencing

Jonathan Horton | Gymnastics

CITIUS

faster

ALTIUS

higher

FORTIUS stronger

CITIUS

faster

ALTIUS

higher

FORTIUS stronger

David Oliver | Hurdles

ONLY

388 DAYS

06 28 37 HOURS

MINUTES

SECONDS

Until our athletes take it to the limit at the

2012

Summer Olympics Games - LONDON, ENGLAND

6

Natalie Coughlin | Swimming

David Oliver | Hurdles

T D A M ERI T R A D E Omaha | Nebraska | USA

David Oliver | Hurdles David Oliver | Hurdles

Mariel Zagunis | Fencing

Jonathan Horton | Gymnastics

HOK Visual Communications | Design Exercise

H O M E RU N D ESI G N Park Performance

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T D A M ERI T R A D E Omaha | Nebraska | USA

HOK Visual Communications | Design Exercise

% CHANGE

Upticks in Performance

Exercising multiple meanings in an investor’s fitness setting.

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T D A M ERI T R A D E Omaha | Nebraska | USA

HOK Visual Communications | Design Exercise

FIN A N CI A L FI T N ES S

Fitness Center for a Pension Fund

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C alS T RS

Sacramento | California | USA

Gains outweigh losses when trading lifestyles and investing in wellness.

HOK Visual Communications | Design Exercise

H E A LT H Y T EL EP H O N Y

Fitness Center for Telecom Population

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W EL L S A ID

Overheard in the Locker Room

HOK Visual Communications | Design Exercise

P R O N O U N C ED FI T N ES S Wordplay Gets a Workout

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CRS S FI T N ES S CEN T ER

Houston | Texas | USA

HOK Visual Communications | Design Exercise

FI T B I TS

Code Warriors in Training

Lots of net — plus 1’s and 0’s — sums up these playing fields for code warriors

service_lines 18

net_goals

data_bases

point + kick

vers

SY M A N T EC

Culver City | California | USA

Fitness center mural utilizes wordplay from semantics of health and networks.

1 1

all_net

1

1

service_lines

net_goals

silidata_bases con_servers HOK Visual Communications | Design Exercise

K N OW L ED G E IS S T R EN GT H Fitness Follows Function

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M O NS A N TO

St Louis | Missouri | USA

HOK Visual Communications | Design Exercise

F R A N CO FI T N ES S

Fitness Center for QuĂŠbec Code Warriors

Giving technology a workout

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N O R T EL

Montréal | Québec | Canada

HOK Visual Communications | Design Exercise

K IN E T I C EN ER GY

Fitness Center for Energy Enterprise

Offering visual evidence of an energetic culture

24

CHEVRON

Houston | Texas | USA

HOK Visual Communications | Design Exercise

G R E AT S H A P ES

An Exercise in Silhouettes

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HUMANA

Chicago | Illinois | USA

How to

Reserve the Field Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Discovery Bike Path Directory Bike Path Bike Storage Alternate Paths Parking Lots

How to

Reserve the Field Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut

Discovery Bike Path Directory

labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Bike Path Bike Storage Alternate Paths Parking Lots

HOK Visual Communications | Design Exercise

G R E AT S H A P ES

An Exercise in Silhouettes

Warm Up First!

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

“The pay is good and I can walk to work.�

John F. Kennedy

Warm Up First!

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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HUMANA

Chicago | Illinois | USA

HOK Visual Communications | Design Exercise

FI T N ES S P ERS O N A S Bigger Than Life Examples

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L IL LY

Indianapolis | Indiana | USA

HOK Visual Communications | Design Exercise

M OT I VAT I O N A L E X ER CIS E

Pithy Approach to Activating Corporate Culture

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L IL LY

Indianapolis | Indiana | USA

in

HOK Visual Communications | Design Exercise

B OTA N I C A L S U P P L EM EN T

A Wellness Metaphor that Grows on You

Seeding an employee fitness program: Araila is a type of vine found in nature that first seeks, then creeps, then leaps...much like adoption of fitness lifestyle.

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N O R T EL

Toronto | Ontario | Canada

HOK Visual Communications | Design Exercise

H E A LT H Y N AT U R E

Well Grounded Fitness Amenities

surf conditions

aerobics

epicenter this facility is for employees only

peak

guests must be accompanied by an employee at all times

this facility is for employees only

performers

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SY M A N T EC

Springfield | Oregon | USA

surf conditions gameroom

100 mile limit

aerobics room

use caution when using equipment the fitness center is open 24 hours a day

billiards table foosball darts

lockers are for use during your workout only do not leave items in the lockers overnight wipe down machines after use wear athletic shoes in the fitness center be considerate of others when using the equipment since there are a limited number of machines

guests must be accompanied by an employee at all times

HOK Visual Communications | Design Exercise

INS P IRIN G IM AG ERY Wellness Messages as Workplace Murals

Visually activated wall murals mentally activate viewers in proximity.

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HUMANA

Louisville | Kentucky | USA

HOK Visual Communications | Design Exercise

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IN CL IN ED TO E X ER CIS E Nearby Steps To Fitness

Employees are invited to engage in easily accessible exercise by graphical postings in the workplace.

HOK Visual Communications | Design Exercise

T R A D IN G D OW N T IM E

Game Room for Competitive Traders

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T D A M ERI T R A D E

San Diego | California | USA

HOK Visual Communications | Design Exercise

S EM A N T I C E X ER CIS E Wordplay At Work

44

T D A M ERI T R A D E

San Diego | California | USA

HOK Visual Communications | Design Exercise

B R E A K P O IN T Token Exercise

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T D A M ERI T R A D E Omaha | Nebraska | USA

HOK Visual Communications | Design Exercise

M A R K E T M OV ERS Active Investors

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T D A M ERI T R A D E Omaha | Nebraska | USA

HOK Visual Communications | Design Exercise

M A R K E T M OV ERS Active Investors

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T D A M ERI T R A D E Omaha | Nebraska | USA

HOK Visual Communications | Design Exercise

M A R K E T M OV ERS Active Investors

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T D A M ERI T R A D E Omaha | Nebraska | USA

HOK Visual Communications | Design Exercise

P OSI T I V E EN ER GY Motivational Murals

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L IL LY

Indiana | Indianapolis | USA

HOK Visual Communications | Design Exercise

E X ER CISIN G O P T I O NS Financial Playing Fields

12 11

56

3

4

6

10 8

9

C A P I TA L M A R K E TS AU T H O RI T Y Riyadh | Saudi Arabia

Exercising options: muralistic art depicted in the gymnasium of a financial headquarters

Wall at Fitness Center Not To Scale

1. Wave lines in background represent financial trend lines. It also suggests movement in the composition.

2. Dot pattern mimics fritted glass found on building structure. It also resembles LED stock tickers.

HOK Visual Communications | Design Exercise

H E A LT H N E T WO R K ED

Wellness Destinations Celebrated

Ones and zeroes do battle at gameroom entry 58

Jumping Jacks describes aerobics center at the telecom giant

N O R T EL

Ottawa | Ontario | Canada

Figurative fitness graphics take on humanistic proportions

HOK Visual Communications | Design Exercise

E X ER CISIN G DY N A M I C S Abstracted and Enhanced Identities

60

6"

1'-2"

Wall Mount Hardware

Wall Mount Cover Plate

Icon Mount INS U RIN G W EL L N ES S Detail Phoenix | Arizona | USA

" 1'-2"

3 3/4" Elevation

HOK Visual Communications | Design Exercise

A R B O R C LU B

Houston | Texas | USA

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WO R T H IN GTO N H OT EL Ft. Worth | Texas | USA

I m a g e a n d id e n tit y ref le c ti ve of h e alt h a n d welln e s s

HOK Visual Communications | Design Exercise

R EC R E AT I O N A L S P O R TS Amenities On The Academic Campus

Golf Course

PRIMARY ANNOUNCER AUTOMOTIVE PEDESTRIAN

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K AU S T

Thuwal | Saudi Arabia

3

3 3

Island Residential

4 4

Island Residential

Hole 3

1 1

5 5

á«fô©dÉf áªJôédG

Hole 1-3

Commercial Center

Commercial Center

Hole 3-9

á«fô©dÉf áªJôédG

Refreshments

6 6

University

University

Equipment Rental

á«fô©dÉf áªJôédG

á«fô©dÉf áªJôédG

Recreation Center

Golf Cart Rental

á«fô©dÉf áªJôédG

á«fô©dÉf áªJôédG

Hole 3-6

Refreshments

á«fô©dÉf áªJôédG Equipment Rental

äGQÉ«°ùdG ∞bGƒe Parking

PRIMARY PEDESTRIAN DIRECTIONAL WAYFINDING

SECONDARY PEDESTRIAN DIRECTIONAL WAYFINDING

PEDESTRIAN

PEDESTRIAN

SECONDARY PEDESTRIAN DIRECTIONAL WAYFINDING

PRIMARY PEDESTRIAN MAP

PEDESTRIAN

PEDESTRIAN

6

6

Golf Course Exit Hole 3-6 Cart Rental

6

All golfers must report to the golf shop Neat dress essential— no demins or runners

Next Tee

Equipment Rental

No mobile phones Metal spikes prohibited

Hole 6-9 Parking Ground Under Repair

SECONDARY PEDESTRIAN MAP PEDESTRIAN

HOLE NUMBER PEDESTRIAN

NEXT TEE

HOLE FLAG PEDESTRIAN

AUTOMOTIVE DIRECTIONAL WAYFINDING

GROUND UNDER REPAIR PEDESTRIAN

AUTOMOTIVE

HOK Visual Communications | Design Exercise

R EC R E AT I O N A L S P O R TS Amenities On The Academic Campus

Recreation Center

PRIMARY ANNOUNCER AUTOMOTIVE PEDESTRIAN

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K AU S T

Thuwal | Saudi Arabia

Nature Reserve

Beach

Soccer Field

Playground

Tennis Court

9:00 - 17:00 9:00 - 17:30 Hours are seasonal and subject to change.

Cricket Field

Beaches are staffed by lifeguards only during posted hours. Beach use is at individuals own risk.

You are entering the Nature Reserve, a collection of lands preserved for habitat protection and field research.

Please treat this area with respect and remain on established trails.

Recreation Center Alcoholic beverages prohibited.

Parking

PEDESTRIAN

Basketball

Volleyball

Football

Cricket

PEDESTRIAN DIRECTIONAL WAYFINDING

Baseball

Swimming

Tennis

9:00 - 17:30 Hours are seasonal and subject to change.

9:00 - 17:30 Hours are seasonal and subject to change.

9:00 - 17:30 Hours are seasonal and subject to change.

9:00 - 17:30 Hours are seasonal and subject to change.

9:00 - 17:30 Hours are seasonal and subject to change.

9:00 - 17:30 Hours are seasonal and subject to change.

9:00 - 17:30 Hours are seasonal and subject to change.

Basketball equipment are available for check out during normal operating hours.

Volleyball equipment are available for check out during normal operating hours.

Football equipment are available for check out during normal operating hours.

Cricket equipment are available for check out during normal operating hours.

Baseball equipment are available for check out during normal operating hours.

Tennis equipment are available for check out during normal operating hours.

Pool life vests are available for check out during normal operating hours.

PEDESTRIAN INFORMATION PYLON PEDESTRIAN

HOK Visual Communications | Design Exercise

O N YO U R M A R K

Crossing Finish Lines Daily

68

L IL LY

Indiana | Indianapolis | USA

WELL BEGUN IS HALF DONE

Cut out (or painted) letters embedded on the starting point area

EVERYTHING YIELDS TO

DILIGENCE

RAPIDITY determination IS A WAKE UP

WELL BEGUN IS HALF DONE

EVERYTHING YIELDS TO

DILIGENCE

CALL TO

human will

RAPIDITY determination IS A WAKE UP CALL TO

human will

DEDICATION ... IS WHAT OTHERS

YOU CAN GIVE TO

DEDICATION ... IS WHAT OTHERS

YOU CAN GIVE TO

Running Track Plan View

HOK Visual Communications | Design Exercise

T R A I L B L A Z ERS Pathway to Wellness

Fitness trail exercises wordplay on technology campus

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N O R T EL

Ottawa | Ontario | Canada

HOK Visual Communications | Design Exercise

Z EN G A R D EN

An Internal Teleconference

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N O R T EL

Toronto | Ontario | Canada

HOK Visual Communications | Design Exercise

P O P U L A R D ES T IN AT I O N Oft Visited Travel Store Amenity

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GOAL MINDED A note of appreciation to all those who allowed us to exercise our creativity on their behalf. A healthy imagination, paired with dynamic clients, has brought visibly enhanced results. These health and wellness workscapes have gone the extra mile for employee well-being.

HOK Visual Communications | Design Exercise

H O K V IS UA L C O M M U N I C AT I O N S HOK ser vices include

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HOK Visual Communications can strategically plan and design the appropriate vehicle to convey your message, package your

IDENTITY PL ANNING

information, position your image, or promote your product. Our client experience is broad in scope and international in reach.

MEDIA DESIGN

We offer deep, knowledgeable expertise in communicating about all aspects of the built environment. We seek functional,

BRANDED ENVIRONMENTS

aesthetic, and economic solutions that are flexible and durable and we fully understand the business implications of good design.

PL ACEMAKING STRATEGIES

+1 713 407 7700 | hok.com | viscomm@hok.com

WAYFINDING SYSTEMS