DECEMBER 13, 2022
With You Today
ANTON FOSS
Principal-in-Charge BILL JOHNSON Design Principal DEVIN NORTON Project Designer BETSY NURSE Interior Design Principal
RICHARD SAUNDERS Structural Principal
SHANNON BARTCH Project Manager
Organizational Chart
First 90 Days
First 90 Days MOBILIZE ANALYZE DEVELOP REFINE DOCUMENT
First 90 Days
Proposed Schedule
ROJECT MANAGEMENT TARGET VALUE DELIVERY Definition of Value Collaborative Planning Set-Based Design DecisionMaking CBA Small Teams with Small Batch Design Early Involvement Target Costing CORE PRACTICES Target Value Delivery
ROJECT MANAGEMENT TARGET VALUE DELIVERY Definition of Value Collaborative Planning Set-Based Design DecisionMaking CBA Small Teams with Small Batch Design Early Involvement Target Costing CORE PRACTICES Target Value Delivery
Early Team Involvement
Target Costing
BASIC ECONOMICS OF
Collaborative Design Planning
Physical
Collaborative Design Planning
Virtual
Overall Schedule
Objectives Enhance Circulation Elevate Fan Experience Maximize Return on Investment 1 2 3
Arrival Experience
• Enhance Lower and Upper Concourse circulation • Add Escalators to sort fans vertically • Introduce new Mezzanine bar
Bring food and beverage to the fans
• Create opportunities to keep fans on the Upper Concourse • Introduce enhanced food and beverage facilities • Minimize long wait times • Increase concession revenue
Pl yground
• Playground tests kids' strength, agility and speed • Parents can watch their kids + the game
Market Hall
• Enclosed air-conditioned food market hall • Colorful, playful ballpark fare for families • Equipped with picnic tables for casual dining • Lit overhead from Playground skylights
Equip TheBravesGear Store
• Combined merchandise/F&B retail –neverbeendone • Keep the fans engaged in the game • Anchor tenant for the Battery
Mizuno Mitts
Mizuno Mitts • Signature Field Side of Equip Team Store • Mid-Level Mizuno Mitt “Instagram Opportunities” • Nike-Sponsored Upper Deck with Food and Beverage
Sports Book
• Repurpose the existing team store to a pre- postgame event space • Terraced seating focused on stage at the lowest level • Create a sports book venue such as Fan Duel or Draft Kings • Access year-round
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• Create large contiguous space for flexibility • Relocate back-of-house services to eliminate fractured zones • Introduce operable windows • Establish signature space by relocating Hank Aaron statue here
On Deck Digital Experience
• Create a dynamic, immersive digital experience behind home plate
• Celebrate Atlanta Braves history and give fans a real-time, on-the-field experience
• Combines actual and virtual Braves artifacts in a self-directed experience
Digital Dugout
20-Foot-Tall holographic images of
in the on-deck circle anchor both ends of the space • Oversized holographic features replicate home and visitor’s dugouts • Gives fans a “seat on the bench” perspective
•
batters
Stealing Home Bar
• Stealing home bar puts fans in the game
• Fans will experience the game from the umpire’s perspective
• Real-Time, 100mph fastballs hurl in on an oversized screen
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