Hofstra University Department of Athletics Logo Style Guide

Hofstra University Department of Athletics Logo Style Guide

For questions, please contact Chrissy Arnone at Christina.Arnone@hofstra.edu or (516) 463-5281 HOFSTRA UNIVERSITY DEPARTMENT OF ATHLETICS BRAND AND STYLE GUIDE

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The Hofstra Brand Introduction The following guidelines have been developed to build a strong visual identity for the Hofstra University Department of Athletics in all intra-university and external communications. By adhering to these guidelines, we will create and support a consistent, familiar and sophisticated image. This will inspire pride in our studentathletes, prospective student-athletes, alumni, administration, students, staff, fans and the general public. A consistent and well-defined image presented on high-quality apparel and merchandise will increase royalty commissions driven by sales.

What does Pride mean?

The Pride was introduced as the official athletic logo of Hofstra University in 2005. Pride refers to a pack of lions, male and female, who work together towards a common goal and symbolize determination and strength.

The Pride conveys both the teamwork and togetherness that are traits of lions living in a pride, that have a close bond and work together for the good of the entire group.

HOFSTRA UNIVERSITY DEPARTMENT OF ATHLETICS BRAND AND STYLE GUIDE

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Primary vs. Secondary Logos Primary Logos May be used independently.

Primary Logo

Primary Word Mark

Primary Hofstra Word Mark

Secondary Logos Must be accompanied by a primary logo in another location (on apparel, on flyer, etc.) or the words: “HOFSTRA” in Hofstra font.

H Monogram HOFSTRA UNIVERSITY DEPARTMENT OF ATHLETICS BRAND AND STYLE GUIDE

Graphic Mark 3

Primary and Word Mark Logos

The above is an illustration of the logos that are available for each of the following Hofstra University athletic programs and organizations.

• • • • • • • • • • • • • •

Athletic Training Athletics Baseball Basketball Cheerleading Cross Country Dance Team Field Hockey Golf Lacrosse Men’s Basketball Men’s Lacrosse Men’s Soccer Pep Band

• • • • • • • • • • •

Pride Pride Club Soccer Softball Strength & Conditioning Tennis Volleyball Women’s Basketball Women’s Lacrosse Women’s Soccer Wrestling

HOFSTRA UNIVERSITY DEPARTMENT OF ATHLETICS BRAND AND STYLE GUIDE

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Primary Hofstra Word Mark Logos The above is an illustration of the logos that are available for each of the following Hofstra University athletic programs and organizations.

• • • • • • • • • •

Athletics Baseball Basketball Cheerleading Cross Country Dance Team Field Hockey Golf Lacrosse Pep Band

• • • • • • • • •

Pride Pride Club SAAC Soccer Softball Tennis Volleyball Wrestling University

Note: Teams listed above apply to both men’s and women’s sports.

HOFSTRA UNIVERSITY DEPARTMENT OF ATHLETICS BRAND AND STYLE GUIDE

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Hofstra Colors Hofstra Blue PMS 661

Hofstra Blue - CMYK C: 96 M: 71 Y: 10 K: 1

Hofstra Blue - RGB R: 19 G: 88 B: 155

Hofstra Blue - HEX 13589b

Hofstra Gold PMS 123

Hofstra Gold - CMYK C: 1 M: 21 Y: 91 K: 0

Hofstra Gold - RGB R: 253 G: 200 B: 47

Hofstra Gold - HEX fdc82f

Hofstra White - CMYK C: 0 M: 0 Y: 0 K: 0

Hofstra White- RGB R: 255 G: 255 B: 255

Hofstra White

Hofstra White- HEX FFFFFF

Please note: Always refer to the Pantone Matching System for accurate results (www.Pantone.com) and do not attempt to match the above swatches.

HOFSTRA UNIVERSITY DEPARTMENT OF ATHLETICS BRAND AND STYLE GUIDE

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Color Combinations These color combinations apply to primary marks and word marks.

For print only.

HOFSTRA UNIVERSITY DEPARTMENT OF ATHLETICS BRAND AND STYLE GUIDE

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Color Combinations H Monogram

Note: H logos should no longer have ® or ™ marks next to them.

HOFSTRA UNIVERSITY DEPARTMENT OF ATHLETICS BRAND AND STYLE GUIDE

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Color Combinations Primary Hofstra Word Mark

For print only.

HOFSTRA UNIVERSITY DEPARTMENT OF ATHLETICS BRAND AND STYLE GUIDE

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Hofstra Typography & Numerals The Hofstra Font and Numerals are a proprietary typeface made exclusively for the Hofstra University Department of Athletics.

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghIjklm nopqrstuvwxyz !@#$%&*()�.?,

0123456789 HOFSTRA UNIVERSITY DEPARTMENT OF ATHLETICS BRAND AND STYLE GUIDE

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Hofstra Uniform Word Mark and Numerals Letters and numerals must contrast the background color.

Hofstra word marks on a uniform must appear as follows:

HOFS TRA

HOFSTRA UNIVERSITY DEPARTMENT OF ATHLETICS BRAND AND STYLE GUIDE

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Improper Use of Hofstra Marks 1.

Do not reverse colors of the two lions. The female lion should NEVER be in blue and should ALWAYS be in white.

2.

Do not reverse the logo direction.

3.

Do not stack the graphic and word mark separately. Use the primary vertical or sport-specific logo.

4.

Do not change image placement or direction. Use only those logos provided, with lions facing to the right and word marks remaining horizontal.

5.

Do not add words or phrases to existing primary logos. Use the sport-specific logo.

Words or phrases can be added to the secondary logos.

6.

Do not adjust the proportionality of any mark.

7.

Do not change any color schemes or invert colors. Use only Hofstra colors and approved color variations as defined in this style guide.

8.

Do not use any other image to create a custom image. Logos must be independent from any other image.

9.

Do not arc words when using the Hofstra font.

BASEBALL

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