New Client Marketing Campaigns

NEWS FROM HLP

HLP have just released a new range of materials that your firm can utilise to showcase the value of advice in today’s challenging marketplace. Accessed on the HLPartnership Business Booster, you can find this on the Content Library, entitled ‘The Value of Advice Campaign’.

Engage with your clients The overall theme of the campaign is to encourage your clients to seek specialist mortgage & protection advice when it comes to buying a home, getting a remortgage or seeking information about protecting their lifestyle.

We’ve put together a range of different materials to suit different platforms, whether it’s banner graphics on social media, content for your website or longer thought-provoking blog articles, and the idea is that they will all work seamlessly together to engage your clients and encourage them to reach out to you for mortgage & protection advice.

Working seamlessly with your marketing The HLP Business Booster allows you to download these items in a range of different colours, to help you find one that works well with your firm’s own house colours.

Each material is pre-approved by our Compliance team, meaning that you are free to use this to promote to your clients, just as long as you keep to the marketing channel it was created for – putting social media banners on social media, blog content on a blog page, and using website content only on your website.

Alternatively, you may wish to use the content as a starter point for something truly bespoke – download the content, make your edits, and submit to our Compliance team for final approval.

Immerse yourself in the Business Booster If you’ve not yet accessed the HLP Business Booster, there’s never been a better time to do so. You can find links from the Adviser Portal. Launched earlier this year, we are building a vast resource of information, whether it’s downloadable marketing features, thoughtleadership articles or self-help guides on running a business, there’s something for everyone.

We update the Business Booster on a monthly basis, so keep an eye out for the latest features dropping in towards the end of each month, and feel free to join our monthly Business Booster webinar where we give an overview of the website, any new content alongside general marketing tips and advice to give your business that extra boost.