2 minute read
Startup Success
PARTNER FEATURE
Simon Cox
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Cox & Flight Financial Solutions Ltd
Scot Flight
Cox & Flight Financial Solutions Ltd
An appointed representative of HLPartnership, Cox and Flight Financial Solutions is a mortgage & protection advice business that aims to make a difference. Owners Simon Cox and Scot Flight set the target high, delivering consistently excellent customer service and with a passion to protect clients for anything life throws their way. A background in Estate Agency and Financial Services sectors has benefitted the firm in founding mutually beneficial introducer relationships to help drive the business forward.
Startup Success
Launching Cox & Flight in early 2021 has been an incredible learning curve. With lengthy careers in Corporate Estate Agency and Financial Services behind us, we finally took the plunge to launch our own independent mortgage & advice business. Despite our combined experience running to over 70 years, every day is a learning day, and there’s still lots more to get our heads around to maximise the business potential.
The power of introducers In our first few months of trading, we were pleased to exceed our own targets by a good margin, and part of that initial success can be put down to taking time to partner with key introducers in the estate agency market.
Utilising links and knowledge from our previous careers helped us to form the right introducer relationships to drive new clients to us during the home buying process. By fostering closer relationships and willing to invest time, effort and resource to a mutually beneficial partnership helped turbo-charge the introduction process to grow case volumes in a short period of time.
Delivering a point of difference We’ve set out to deliver a truly great customer experience, at the heart of which is recognising the core requirement of protecting their loved ones and the things that they hold most important in life.
We started our careers in Estate Agency in the 1980s before moving into Financial Services. Being involved in repossessions was a massive eye-opener, with an alarming volume of cases being caused by tragic circumstances, that could’ve been avoided if the client had received correct advice and had the appropriate protection in place.
That’s why we’re extremely passionate about offering clients a full range of protection options that suit their individual circumstances. By always displaying our values of being honest, clear and transparent, we demonstrate to clients that we’re here to keep them safe and protected, allowing clients to make an educated decision for themselves.
Our view is that arranging the mortgage is the transactional part of the exercise – helping clients to keep the roof over their head, no matter what life may throw at them, is both our moral and professional obligation. In 2022, our mortgage-to-life conversion is 82.24%, and our mortgage-to-GI conversion rate is 47.88%, but we are always looking at ways to drive the figure higher.
The last year has been a whirlwind of growth for the business, and we’re excited about what’s coming next. Already we’ve expanded the team with several new advisers joining us, increasing our number of introducer partners, and we’re committed to giving back to the community, giving our time, money, resources and experience to help those around us, and the charitable causes that we’re passionate in supporting.
