HLP to distribute 3 million client communications

Client communication is a key part of an adviser’s success.

Ken O’Callaghan

Head of Marketing

As Head of Marketing, Ken’s responsible for spearheading numerous key projects to enhance member experience, including the HLP Business Booster and monthly eNewsletter, as well as significant strategic input into how HLP will continue to deliver for the members of tomorrow. Ken has previously run his own marketing agency, alongside studying for a Master’s degree in Marketing at University of Sussex, and in his spare time is a PGAaccredited golf coach. This year, HLP are on track to reach the milestone of sending out 3 million client eNewsletters, on behalf of our member ARs.

Client communication is a key part of an adviser’s success, building the relationship over time, especially valuable in the long periods between mortgage and remortgaging. The HLP eNewsletter helps deliver this strategy, engaging clients on a regular basis to strengthen the relationship over time.

Over 230 HLP partner firms are signed up to the service, with over 130,000 clients receiving the eNewsletter every month, alongside the special editions produced for Budget updates and interest rate changes. HLP have received some highly positive feedback from partner firms as a result.

The monthly eNewsletter is formed of four lifestyle and product-related articles, each carefully chosen and prepared by expert writers, packaged up with your firm’s own branding and sent to your clients, together with email contact details allowing your clients to reach out to your firm directly.

NEWS FROM HLP

230

firms signed up to the HLP eNewsletter

11%

is the average open rate for each eNewsletter

89%

is the average click through rate from the eNewsletter to the full articles