Be Wilder (Wild-er) Branding Identity Guidelines

Brand Identity Guidelines I Version 1.0

Table of Contents

IntroductIon

Who we are ...........................

Our Inspiration ..................

Our Mission ..........................

Our Vision ..............................

Our Goals ...............................

Our Personality ..................

VIsual IdEntIty systEm

Brand Identity System......................

Logomark................................................

Monogram..............................................

Primary Lockup.....................................

Secondary Lockup...............................

Logo Misuse...........................................

typoGraphy

Brand Typography...................

App Hierarchy...........................

Print Material Hierarchy.......

Email Hierarchy.......................

GraphIc ElEmEnts

& ImaGEry

Graphic Elements.............

Photography.........................

Photography Don'ts.........

ux uI KIt

App.............................................................

Interactive Components...................

Iconography...........................................

Brand In usE

Card & Merch.....

Media............................

Voice...............................

Tone................................

App................................ Print Materials........................

artworK FIlE IndEx

Logomark............................

Monogram..........................

Primary Lockup................

Secondary Lockup...........

WHO WE ARE

Be Wilder is a women owned non-profit organization led by expert solo hikers. We aspire to encourage women and give them direction in their hiking journey so they can propel themselves into the wilderness.

Our motto:

“Inspiring solivigant hikers”.

OUR INSPIRATION

Grandma Gatewood was an American ultralight hiking pioneer. She was the first women solo hiker to trek the 2,168 mile Appalachian Trail in 1955 at the age of 67. Her adventure was possible through her selfactualization of outdoor knowledge and wits.

If those men can do it, so can I .

- Emma Rowena Gatewood

Staff, AMC. “Grandma Gatewood: The First Woman to Solo Hike the Entire Appalachian Trail.” Appalachian Mountain Club (AMC), March 1, 2023. https://www. outdoors.org/resources/amc-outdoors/history/grandma-gatewood-the-first-woman-to-solo-hike-the-entire-appalachian-trail/.

Source:

OUR MISSION

At Be Wilder, our purpose is to assist women solo hikers to Plan, Pack, and Persist in their trail journey.

From beginner to intermediate, users can curate their experience to accomplish their hiking goals.

OUR VISION

To support women to become solivigant hikers and persist in their trail journey.

solivigant [soh-LIH-va-ghent]

(adjective): To wander alone.

OUR GOALS

CONNECT

To foster a community of women’s solo hikers to pass down their expertise for the next generation.

GROW

Give resources for solo hikers to work on their outdoor skills and hiking goals.

EXPLORE

To give users the flexibility to change the direction of their paths at anytime.

OUR PERSONALITY

Our brand archetype is The Explorer. Brand Promise: Unleashing the spirit of adventure, our brand fosters personal growth and invites you to explore uncharted territories.

WE ARE

- Adventure-seeking

- Proactive

- Self-Actualizing

- Innovative

- Curious

- Resilient

WE ARE NOT

- Indecisive

- Passive

- Conformist

- Arrogant

- Inconsiderate

- Stagnant

VIsual IdEntIty systEm

Brand Identity System

The visual identity system consists of: - Logomark - Monogram - Primary Lockup - Secondary Lockup

LOGOMARK

MONOGRAM

In general, a logo is any of these components of the visual identity system.

The Monogram, Primary Lockup, and Secondary Lockup combines the Be Wilder logomark and brand typeface in a defined relationship called a "Lockup". These combinations are exclusive to these lockups and are not to be utilized in any alternate way.

PRIMARY LOCKUP

SECONDARY LOCKUP

Logomark

The Be Wilder logomark consists of the two triangles. The upright triangle references traditional trail marker “Hike Starts Here”. It shows this app is the starting place for a solo hiker’s journey. The upside down triangle is used by feminist groups to represent the female gender.

Together, the triangles create a compass shape to symbolize the direction that the app will give its user for their solo hiking journey.

The Logomark is to only be used for the app icon, favicon (app/website icon), profile picture for social media. See pages 5-6 for lockup applications.

The Logomark should be utilized in applications where the height is more than or equal to 1/2 of an inch.

LOGOMARK

1/2" MINIMUM HEIGHT

Logomark Clearspace

Clearspace is used to allow the visual identity to breath and maintain its integrity. Clearspace must be used when using the Logomark. No outside elements may cross the clearspace. Clearspace is included in the artwork files and in the minimum height limitations.

Clearspace Unit

The clearspace unit of measurement is the height of the 'W' from the Amaya typeface.

LOGOMARK CLEARSPACE

Monogram

The Be Wilder monogram consists of a combination of the Logomark and an 'BW' abbreviation of Be Wilder in the Amaya typeface.

This lockup is the monogram logo for Be Wilder. It can be used when applications need a short space while the brand name is still incorporated.

The Monogram should be utilized in applications where the height is more than or equal to 1/2 of an inch.

MONOGRAM

1/2" MINIMUM HEIGHT

Monogram Clearspace

Clearspace is used to allow the visual identity to breath and maintain its integrity. Clearspace must be used when using the Monogram. No outside elements may cross the clearspace. Clearspace is included in the artwork files and in the minimum height limitations.

Clearspace Unit

The clearspace unit of measurement is the height of the 'W' from the Amaya typeface.

Primary Lockup

The Be Wilder Primary Lockup consists of a combination of the Logomark and Amaya typeface. The typography is positioned to the right of the logomark.

This lockup is primary logo for Be Wilder. It will be the default logo to use in any branding elements, merchandise, etc. It is best used when a long horizontal formate is needed.

The Primary Lockup should be utilized in applications where the height is more than or equal to 1/2 of an inch.

PRIMARY LOCKUP

1/2" MINIMUM HEIGHT

Primary Lockup

Clearspace

Clearspace is used to allow the visual identity to breath and maintain its integrity. Clearspace must be used when using the Primary Lockup. No outside elements may cross the clearspace. Clearspace is included in the artwork files and in the minimum height limitations.

Clearspace Unit

The clearspace unit of measurement is the height of the 'W' from the Amaya typeface.

PRIMARY LOCKUP CLEARSPACE

Secondary Lockup

The Be Wilder Secondary Lockup consists of a combination of the Logomark and Amaya typeface. The typography is center aligned with the logomark in the middle of 'Be' and 'Wilder'.

This lockup is the secondary logo for Be Wilder. It will be the alternative option when the Primary Lockup cannot be used in branding. It is best used in applications that call for a vertical formate.

The Secondary Lockup should be utilized in applications where the height is more than or equal to 3/4 of an inch.

SECONDARY LOCKUP

3/4" MINIMUM HEIGHT

Secondary Lockup Clearspace

Clearspace is used to allow the visual identity to breath and maintain its integrity. Clearspace must be used when using the Secondary Lockup. No outside elements may cross the clearspace. Clearspace is included in the artwork files and in the minimum height limitations.

Clearspace Unit

The clearspace unit of measurement is the height of the 'W' from the Amaya typeface.

SECONDARY LOCKUP CLEARSPACE

Lockup Misuse

The Be Wilder visual identity is the official mark of the business and should be rendered with the utmost consistency and dignity. It should never be tweaked, stretched, or otherwise manipulated. This page shows typical mistakes to be avoided.

• Do not change the typography

• Do not apply any filters, such as drop shadows or emboss

• Do not create alternate lockups other than the ones provided

• Do not apply a stroke to the identity design

• Do not adjust placement, spacing, and/or scale any element of the identity design

• Do not outline any part of the identity design

• Do not stretch the identity design in any direction other than in proportion

• Do not switch color combinations

Do not change the typography

Do not adjust placement

Do not apply any filters

Do not outline

Do not create alternate lockups

Do not distort, stretch, or condense

Do not apply a stroke

Do not switch colors

typoGraphy

Brand Typography

Be Wilder utilizes two typefaces: Amaya and Karla.

Amaya is a hand-drawn typeface created by Taylor Penton and is inspired by a vintage snake bite kit. These types of kits are common among hikers for minor injury prevention. This typeface was selected because its visual message of 'aiding' is the same as Be Wilder's core mission and vision.

It can be purchased for personal and commercial use for $25 here: https://www.taylorpenton.com/fonts/p/amaya

For more additional seats or web font licenses: https://www.taylorpenton.com/typeface-licenses

The secondary typeface for Be Wilder is Google font Karla. It is to be used in body copy or in combination with Amaya.

Karla is a variable-weight typeface created by Jonny Pinhorn. This typeface was selected for its inspired by humanist proportions and has a modern and friendly appearance.

It can be downloaded for free here: https://fonts.google.com/specimen/Karla

It has an Open Font License, for more information on the rights and licensing: https://fonts.google.com/specimen/Karla/about

a B c d E F G h I J K l m n o p Q r s t u V w x y Z 0123456789 !&?

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll

Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv

Ww Xx Yy Zz 0123456789

!&?

AMAYA

KARLA, MEDIUM

App Hierarchy

The App utilizes the typeface Karla. The Typography guide here is in reference to Trail previews, Trail descriptions, Skills, Vlogs/ Shorts previews, Vlog/Shorts descriptions, and the main Navigation.

The app uses the Google font Karla for all its typography. This font has variable-weight, which allows flexibility in hierarchy and lowers eye strain with its round features.

Header 1

ExtraBold, Medium I 24, 22, 20 I Kerning: Optical I Tracking: 1 I Leading: 100%

Header 2

Medium I 20, 18, 13 I Kerning: Optical I Tracking: 1 I Leading: 100%

Header 3

Medium, Regular I 15,12 I Kerning: Optical I Tracking: 1 I Leading: 100%

Body

Bold, Medium I 18, 16, 14 I Kerning: Optical I Tracking: 1 I Leading: 100%

HEADER 1

HEADER 2

HEADER 3

HEADER 1

BODY

Navigation

Medium I 11 I Kerning: Optical I Tracking: 1 I Leading: 100%

TRAIL, VLOG AND ARTICLE PREVIEW

HEADER 1

BODY

Print Material Hierarchy

Posters utilize the typeface Karla. Posters are utilized for promotion for the app. Either as a stand-alone, collaboration, or series. They will most likely be placed in hiking gear stores or on the street.

Header 1

Here are the most common dimensions:

• Vertical Medium Store Poster (18" x 24")

• Vertical Large Store Poster (24" x 36")

• Horizontal Medium Store Poster (24" x 18")

• Horizontal Large Store Poster (36" x 24")

• Street Billboards (11" x 17")

• Vinyl Medium Banner (10' x 4')

• Vinyl Large Banner (12' x 4')

BILLBOARD EXAMPLE

HEADER 1

BODY

HEADER 1

BODY

HORIZONTAL POSTER EXAMPLE

Email Hierarchy

Emails utilize the typeface Karla. They are sent to user for updates, Featured Creator content, Achievements, and announcements.

They utilized similar graphic and imagery elements to the Posters with orange outlines and a button to direct them to the location of the content in-app.

The goal of the emails is to keep our users informed and up to date on latest trends, information, and activities.

Header 1

Medium, Bold I 24 I Kerning: Optical I Tracking: 1 I Leading: 100% I Alignment: Center

Sub Header

Bold, Medium I 18, 12 I Kerning: Optical I Tracking: 1 I Leading: 100% I Alignment: Center

Body

Medium I 14, 12 I Kerning: Optical I Tracking: 1 I Leading: 100% I Alignment: Center

EMAIL TEXT EXAMPLE

Anna Uncharted

Anna is a backpacker that travels all over the West Coast. Her latest vlog is on her first solo hike and camping trip.

HEADER 1

HEADER BOX

SUB HEADER

BODY

color palEttEs

Identity Color Palette

The Be Wilder identity system should be reproduced using the Core Color Palette. In contexts where the use of core colors is not an option, or when the core colors conflict with the application, the identity system may be reproduced in the neutral color palette.

Tints and shades the color palettes may also be utilized throughout the App and Printed Material.

Neutral Palette

The neutral palette acts as a foundation that works with the core color palette.

*Note: CMYK, RGB, and Hex values are provided and should be used in the appropriate context. CMYK should be used for print collaterals; RGB and Hex values should be used online. The CMYK color values will be used for the majority of the print collaterals.

CORE COLOR PALETTE

CMYK: 0,89,84,0

RGB: 238, 66,56

HEX: #ee4238

NEUTRAL PALETTE

CMYK: 88,82,31,18

RGB:57,63,108

HEX: #393f6c

CMYK: 4,3,13,0

RGB: 243,240,222

HEX: #f3f0de

CMYK: 91,83,51,66

RGB: 18,22,45

HEX: #12162d

CMYK: 76,46,86,48

RGB: 47,73,44

HEX: #2f492c

CMYK: 0,0,0,0

RGB: 253,253,253

HEX: #fdfdfd

CMYK: 2,24,75,0

RGB: 249,196,90

HEX: #f9bf4d

Color Combinations

Here are two color combinations between the Core Color Palette and the Neutral Color Palette. These combinations meet WCAG requirements and are ratios of 8 or higher. Do NOT use any other two color combinations outside these given pairings.

Additional accent colors are included and should be used for graphic elements or points of emphasis.

GraphIc ElEmEnts and ImaGEry

Graphic Elements

Graphic Elements consist of the illustrated elements and Accent Marks. They are on select print materials and marketing collaterals.

Illustrations

Illustrations are designed similar to icons. They're simplistic in nature and are rounded.

Line of Action

The line of action is non-linear, but playful and full of adventure. It directly interacts with the subject to show them as the center of their journey and plan. The line itself is also varying in width to emulate the markings of a map.

Accent Marks

Accent marks are points of emphasis in phrases and/or quotes for Print/Marketing materials. They show a positive connection between technology, nature, and/or emphasize the encouraging tone of Be Wilder campaigns.

ILLUSTRATIONS

LINE-OF-ACTION

ACCENT MARKS

Photography

The Be Wilder photography model may follow the four seasons of Winter, Fall, Spring, and Summer. This will allow flexibility in the different aesthetics of the year. These images should present women solo hikers in a positive and clear light. When showing solo hikers and phones, it should convey the phone as a directional device or guide, rather than a photographic mechanism.

All photos should follow the characteristics of: wonder, admiration, discovery, satisfaction, journey,etc.

Any promotional material must call back to the three main goals of Be Wilder: Connect, Grow, and Explore.

Be sure to pay attention to the composition, lighting, and exposure of the shot. It’s important to capture the environment as it is. Photos should represent a clear framework and realistic view of nature. It should also show the a motive/ campaign's goals and call-to-action.

Photos from Pexel.com and iStockphoto.com.

Photography Don'ts

Photography is a major extension of the brand’s tone and visual image. Using the wrong type of photography can quickly give our audience the wrong impression. Please pay attention to the following things when choosing photography to represent Be Wilder.

• Do not use heavily filtered photos or unnatural lighting and edits. Photos should be a realistic view of nature.

• Do not use groups of women hiking together. Be mindful that this brand is for solo hikers.

• Do not use photos with blurry subjects. The subject should be well lite, easy to find and in focus.

• Do not photos with negative facial expressions. (Ex. Frustration, sadness, confusion, etc.) This brand is supposed to affirm the safety and planning of a hike.

• Do not have a photos with other brands being the focus. Be Wilder should be the main and first branding element noticed.

• Do not have a photo series with just one body type and/or race. Recall standards for Diversity, Equity, and Inclusion (DEi Standards).

Filter Photos

Brand photos should reflect a realistic view of nature. Recall that Be Wilder is for everyone and not just one version/ aesthetic of nature.

Negative Expressions

Frustration, sadness, etc. can cause confusion on the mission of Be Wilder. This brand is supposed to affirm the safety and the easy of planning a hike.

Hiking Groups

Be mindful that this brand is for solo hikers. The subject should reflect this.

Unclear Subject

The subject should be well lite, easy to find, and in focus. The subject should almost always be the person.

Alternative Brands

Be Wilder should be the main and first branding element noticed. This is subject to change when it comes to collaborations.

One Body/Race Presented

Recall that hiking can be for anyone. It does not exclude different body types or race.

ux/uI KIt

App

The app is designed based on a 8 column grid with a margin of 20 px and gutter space of 16 px.

Spacing

Standard spacing between a Header 1 and an Article Preview is 20 px. The spacing between a group of Header 1 and Informational Box(s) is 40 px.

For Article Previews like articles, vlogs, and trail descriptions there is a space of 16 px.

For Tags / Filters, there is a space of 6 px.

Between the search bar and Header 1 there is 24 px of space.

GRID GRID-IN-ACTION

Interactive Components

All UX/UI elements are pulled from the app. This system includes components and iconography.

The use of tints and shades of the Core Color Palette and graphic elements were personalize before applying them to our products’ UI.

Components

Components are interactive elements within the app. They guide the user to next steps, specific content, show progress, and more.

Buttons are pill shaped. Other components are rounded elements by 10 px. The active part of the component is typically in the color 'Inspiration'. Other variation of Core colors like 'Connection' or 'Growth' are used in Tags / Filters. While a classic Emergency red is used for the SOS.

The padding on buttons is 25 px for horizontal spacing and 10 px for vertical spacing.

Accessibility

Accessibility includes type size, sound and light/ dark mode. These are ready throughout all articles of information and the preferences can be edited directly in the user's account settings.

COMPONENTS

COMPONENTS PADDING

ACCESSIBILITY

Iconography

Style Requirements

The Be Wilder icon system uses the two principles of the logomark. Icons are either individual elements making the shape or a silhouette shape, or a combination of the two.

Icons have corners rounded to 1 to 3 px. Linear icons are built in a 3 pt stroke.

The icon library is used consistently throughout our product interfaces and app. The library consists of filled icons, linear icons, and achievement badges.

Icons are based on a 7 x 7 px grid system. The achievement badges were created in a style similar to Girl Scout badges.

The complete icon library can be found here .

LINEAR

ICONS

GRID SYSTEM

FILLED ICONS

ACHIEVEMENT BADGES

Brand In usE

Business Card & Merchandise

Be Wilder's visual aesthetic continues throughout its physical collaterals. This can include business cards and merchandise like beanies, crew neck sweaters, tote bags, and more.

BUSINESS CARD

The business card is used for networking events to foster collaborations and connect with creators.

The merchandise acts as visual marketing to those outside of online spaces like the app or social media. Its proceeds also contribute to the conservation efforts of Be Wilder.

MERCHANDISE

Social Media

Be Wilder has platforms on Instagram and Facebook. These accounts will utilize the logomark for the profile picture. Additionally, posts will be provided for updates about trail images, featured creators, collaborations, app updates, and more.

Posts in general should be informational or educational rather than entertainment. The social media's goal is to encourage the idea of spending time in nature. They also all adhere graphic element and photo standards.

Series/ Stand Alone Post

Series post should be publicized consecutively and should be able to stand alone if needed. Regular posts should be stand alone and have minimal graphic elements.

Captions

Optional and should be 10 to 45 words. It should also include relevant tags and hashtags to obtain its broadest reach.

Vlogs/Shorts

These videos should be from Featured Creators, trails, or show nature. The length of videos should be between 15 - 60 seconds.

SERIES POST EXAMPLE

STAND ALONE EXAMPLE

CAPTION EXAMPLE

Bianca Davis is April's Featured Creator! Bianca has been solo hiking for four years and has expertise in weekend camping. Look for her full post in our app!

#featuredcreator #be_wilder #camping Creator: @bianca_adventures

Brand Voice

Be Wilder is a statement of encouragement and motiviation. It acts as a call-to-action while being confident and friendly. This voice values honesty, confidence, encouragement, and curiosity.

WE VALUE OUR VOICE IS OUR VOICE IS NOT

Honesty

Transparent, authentic, and realistic Deceptive or withholding

Confidence

Affirming, strong, and kind

Insecure or judgemental

Encouragement

Motivating, supportive, friendly, and upbeat

Brutal or condescending

Curiosity

Steady, calm, and open-minded

Confusing or disorderly

Brand Tone

Be Wilder's brand tone sets the mood of the messages to our target audience of Millennials and Gen Z through our crafted word choice and writing style.

Our content is primarily around the App and then through Print Material, Social Media and Emails.

CONTENT USER TYPE

App

Print Material

(Posters, Bill Boards, etc.)

They're looking to learn about planning a hike and connect with fellow solo hikers.

They're looking for a place to learn, plan, and grow in their hiking goals.

GOAL

TONE

To inform and direct. Keep it clear, simple, and thoughtful.

Social Media

They're looking for representation and highlights of the app and conversation efforts.

To peak curiosity or motivate.

Be thought-provoking, inspiring, and concise. Short phrases or quotes do it best.

To show transparency and proactivity

Be friendly, inviting, and open. Can use niche terms, but be sure to have explanations in captions.

Emails

They're looking to be kept in the loop.

To highlight personal efforts or new media.

Be personable and expressive.

Mobile App

Be Wilder's mobile app is the main point of connection between our target audience and service. When adding pages or screens, please utilize the brand colors, graphics/illustrations and photography standards within the app. Update information like new skills, achievements, etc. when it is necessary.

Print Material

Be Wilder's print material includes store posters, street posters, bill boards, and more. It's important that Be Wilder has public representation and marketed in spaces where any solo hiker could see it.

Whether it's getting new hiking gear to passing it by on the road or street, the target audience's interaction should be overall inviting and affirming to a person's need to go solo.

POSTER SERIES

HORIZONTAL POSTER

COLLABORATIVE POSTER

BILL BOARD

artworK FIlE IndEx

Artwork File Index

Included on pages 44-47 are the Be Wilder visual identity components. They are provided in black and white (BW), and color. All files are provided in the following formats: JPEG, PNG, SVG, & PDF.

Notes for the file format usage:

JPEG files are intended for online use, but they have been saved at a high quality, providing you flexibility in their use. A JPEG is a flattened graphic and contains a white background.

PNG files are intended for your app/website. It is a transparent graphic, which means that it is not have any background color.

PDF files are intended for print. They are a scalable vector format, which does not lose quality when printed in large or small sizes.

Ai files are intended for making any sizing changes. They are a scalable vector format, which does not lose quality when printed in large or small sizes.

LOGOMARK

Be_Wilder_Logomark_RGB_BW.jpeg

Be_Wilder_Logomark_RGB_BW.png

Be_Wilder_Logomark_RGB_BW.pdf

Be_Wilder_Logomark_RGB_BW.ai

Be_Wilder_Logomark_CMYK_BW.jpeg

Be_Wilder_Logomark_CMYK_BW.png

Be_Wilder_Logomark_CMYK_BW.pdf

Be_Wilder_Logomark_CMYK_BW.ai

Be_Wilder_Logomark_RGB_Color.jpeg

Be_Wilder_Logomark_RGB_Color.png

Be_Wilder_Logomark_RGB_Color.pdf

Be_Wilder_Logomark_RGB_Color.ai

Be_Wilder_Logomark_CMYK_Color.jpeg

Be_Wilder_Logomark_CMYK_Color.png

Be_Wilder_Logomark_CMYK_Color.pdf

Be_Wilder_Logomark_CMYK_Color.ai

Artwork File Index

Included on pages 44-47 are the Be Wilder visual identity components. They are provided in black and white (BW), and color. All files are provided in the following formats: JPEG, PNG, SVG, & PDF.

Notes for the file format usage:

JPEG files are intended for online use, but they have been saved at a high quality, providing you flexibility in their use. A JPEG is a flattened graphic and contains a white background.

PNG files are intended for your app/website. It is a transparent graphic, which means that it is not have any background color.

PDF files are intended for print. They are a scalable vector format, which does not lose quality when printed in large or small sizes.

Ai files are intended for making any sizing changes. They are a scalable vector format, which does not lose quality when printed in large or small sizes.

MONOGRAM

Be_Wilder_Monogram_RGB_BW.jpeg

Be_Wilder_Monogram_RGB_BW.png

Be_Wilder_Monogram_RGB_BW.pdf

Be_Wilder_Monogram_RGB_BW.ai

Be_Wilder_Monogram_CMYK_BW.jpeg

Be_Wilder_Monogram_CMYK_BW.png

Be_Wilder_Monogram_CMYK_BW.pdf

Be_Wilder_Monogram_CMYK_BW.ai

Be_Wilder_Monogram_RGB_Color.jpeg

Be_Wilder_Monogram_RGB_Color.png

Be_Wilder_Monogram_RGB_Color.pdf

Be_Wilder_Monogram_RGB_Color.ai

Be_Wilder_Monogram_CMYK_Color.jpeg

Be_Wilder_Monogram_CMYK_Color.png

Be_Wilder_Monogram_CMYK_Color.pdf

Be_Wilder_Monogram_CMYK_Color.ai

Artwork File Index

Included on pages 44-47 are the Be Wilder visual identity components. They are provided in black and white (BW), and color. All files are provided in the following formats: JPEG, PNG, SVG, & PDF.

Notes for the file format usage:

JPEG files are intended for online use, but they have been saved at a high quality, providing you flexibility in their use. A JPEG is a flattened graphic and contains a white background.

PNG files are intended for your app/website. It is a transparent graphic, which means that it is not have any background color.

PDF files are intended for print. They are a scalable vector format, which does not lose quality when printed in large or small sizes.

Ai files are intended for making any sizing changes. They are a scalable vector format, which does not lose quality when printed in large or small sizes.

PRIMARY LOCKUP

Be_Wilder_PrimaryLockup_RGB_BW.jpeg

Be_Wilder_PrimaryLockup_RGB_BW.png

Be_Wilder_PrimaryLockup_RGB_BW.pdf

Be_Wilder_PrimaryLockup_RGB_BW.ai

Be_Wilder_PrimaryLockup_CMYK_BW.jpeg

Be_Wilder_PrimaryLockup_CMYK_BW.png

Be_Wilder_PrimaryLockup_CMYK_BW.pdf

Be_Wilder_PrimaryLockup_CMYK_BW.ai

Be_Wilder_PrimaryLockup_RGB_Color.jpeg

Be_Wilder_PrimaryLockup_RGB_Color.png

Be_Wilder_PrimaryLockup_RGB_Color.pdf

Be_Wilder_PrimaryLockup_RGB_Color.ai

Be_Wilder_PrimaryLockup_CMYK_Color.jpeg

Be_Wilder_PrimaryLockup_CMYK_Color.png

Be_Wilder_PrimaryLockup_CMYK_Color.pdf

Be_Wilder_PrimaryLockup_CMYK_Color.ai

Artwork File Index

Included on pages 44-47 are the Be Wilder visual identity components. They are provided in black and white (BW), and color. All files are provided in the following formats: JPEG, PNG, SVG, & PDF.

Notes for the file format usage:

JPEG files are intended for online use, but they have been saved at a high quality, providing you flexibility in their use. A JPEG is a flattened graphic and contains a white background.

PNG files are intended for your app/website. It is a transparent graphic, which means that it is not have any background color.

PDF files are intended for print. They are a scalable vector format, which does not lose quality when printed in large or small sizes.

Ai files are intended for making any sizing changes. They are a scalable vector format, which does not lose quality when printed in large or small sizes.

SECONDARY LOCKUP

Be_Wilder_SecondaryLockup_RGB_BW.jpeg

Be_Wilder_SecondaryLockup_RGB_BW.png

Be_Wilder_SecondaryLockup_RGB_BW.pdf

Be_Wilder_SecondaryLockup_RGB_BW.ai

Be_Wilder_SecondaryLockup_CMYK_BW.jpeg

Be_Wilder_SecondaryLockup_CMYK_BW.png

Be_Wilder_SecondaryLockup_CMYK_BW.pdf

Be_Wilder_SecondaryLockup_CMYK_BW.ai

Be_Wilder_SecondaryLockup_RGB_Color.jpeg

Be_Wilder_SecondaryLockup_RGB_Color.png

Be_Wilder_SecondaryLockup_RGB_Color.pdf

Be_Wilder_SecondaryLockup_RGB_Color.ai

Be_Wilder_SecondaryLockup_CMYK_Color.jpeg

Be_Wilder_SecondaryLockup_CMYK_Color.png

Be_Wilder_SecondaryLockup_CMYK_Color.pdf

Be_Wilder_SecondaryLockup_CMYK_Color.ai

thanK you!

For