To be precise, clearly communicate, and help show self expressions, is the goal of any nail tech. This is the same manner in which branding guidelines work.
Within Ains Artistry scope of work the re-brand stands to shape the viewer’s perspective on who Ains Artistry audience is, what is the environment, and quality service.
Note: All artwork files provided will be in the maximum sizing.
This the logo that will be your default logo for all branding unless otherwise stated.
Sizing Limitations
Maximum: 7153 x 4992 px
Minimum: 0.45%
This logo is in a longer horizontal view. This will only be used in social media banners like Facebook & Twitter. There can be no change in color.
Sizing Limitations
Maximum: 1500 x 500 px
Minimum: 851 x 315 px
Aspect Ratio: 2:3
This lockup is only for your website favicon also know as the tab icon.
Additionally it will serve as the profile picture on social media. These dimensions are at their largest size for media will not need further scaling. There can be no change in color.
Favicon Dimensions: 18.36 X 36 px
Profile Picture Dimensions: 204 X 400 px
Favicon Secondary Lockup (Horizontal) Primary Lockup (Vertical)Clear space for lockups is to help ensure your logo is not jeopardized by outside elements. It is best described as a boundary. Nothing can go into the boundary.
The clear space is formed from x-hight of the "s" in ‘Ains’. This is 28% of the height of Ains Artistry™.
Please utilize this when pairing your lockups with other elements like a different company’s logo, descriptions, bar codes, etc.
This is already included in your artwork files.
These are examples of what is not allowed with the lockup systems.
It includes clear space violations and arrangement misuse.
- Do not stretch, warp, or distort the logo in any way (horizontally or vertically)
- Do not have anything within the clear space except for the lockup itself
- Do not rearrange or detach any elements from the lockups
- Do not add a stroke
- Do not put the logo on an angle
- Do not recolor logo unless its a solid color. (See 4.0 Color or Mockups)
Note: This section is an explanation of the typography used for the logo. These fonts are not to be used for other elements except the logo itself.
Gothiks Round, Book
Gothiks Round was created by Daniel Sabino. It has a variety of weights that reflect the linear quality of nail art. It was manipulated to have a rounder quality on the ends of the letters to evoke the liquid aspect of letter art.
“This kind of morphology was chosen because it accepts condensation in a very natural way, giving to this sanserif a very unique personality.”
- Daniel SabinoOriginal Final Version
FinalSix, Book
FinalSix was created by José M Urós. It was selected due to it‘s inspiration of the "undulating movement of water in a pool"which is reminiscent of nail polish. "Form follows meaning" is also expressed in the way nail it is representative of the wear’s personality or mood.
“...the idea of the undulating movement of water in a pool....FinalSix’s characters have rounded tops, bottoms, and diagonals, creating a wavy feeling. Urós defines the process as “form follows meaning.”
- José M UrósKarla was created by Jonny Pinhorn.
It is a grotesque sans serif family which has been expanded now to a variable font with a weight axis ranging from Extra Light to Extra Bold plus full support of Western, Central, and South-Eastern European languages. https://fonts.google.com/specimen/Karla/about
This is the current typography used on the website. It was continued for the selection due to it’s easy read and flexibility to a variety of mediums like print or website.
Please continue to use this type for the website, but also printed options as well like stationary, nail boxes, business cards, etc.
This is an example of the body copy. “If nails aren’t bare please select appropriate soak off option so we have enough time! I am located inside of Madjax on the first floor. There is a parking lot across the street on Jackson, and across the street on Main. Please call me if you need help parking or finding me! I look forward to seeing you :)”
www.ainartistry.com/about
Millennial Pink
A bright shade of millennial pink. This color is also inspired by the former logo and Millennial’s Pantone color. This is the main color for ‘Ains’ in the lockups.
Gen Z Yellow
A gold shade of yellow to represent the target audience of Gen Z. This color was inspired from the Gen Z’s Pantone color. This the secondary color for ‘Artistry’ in the lockups.
Perfect Bead
An off-white base for the website and other branding. The name is reflected of the acrylic bead that is used to create gel nails.
UV Black
A basic blue-black for any sort of text or black and white concept. The name is from the UV black light that cures gel nails.
Millennial Pink
CMYK: 0,52,9,0
RGB: 255,151,178
HEX: #FF97B2
Gen Z Yellow
CMYK: 11,30,100,0
RGB: 229,178,35
HEX: #E5B223
Perfect Bead
CMYK: 1,0,1,0
RGB: 252 , 251 , 250
HEX: #FCFBFA
UV Black
CMYK: 75,68,62,74
RGB: 28,29,33
HEX: #1C1D21
These colors may only go together and not with any other color. They may only be used in the primary logo as shown. You cannot inverse these colors either. (See 1.0 Lockups)
Perfect Bead and UV Black can be used as background colors and for the nail box. This is for the single-colored logo variations. This is to insure your colors pop.
Single/ Solid color Lockup may only be used for nail designs or select photos. (See Section 4)
- Do not combine light lockup on Perfect Bead
- Do not have combine dark lockup with UV Black
Business card: Align Center Right/Left
Letter: Align Center
Website
Align Center at the top of the website
Photos
These photos will be only for social media posts.
For nail design posts:
- Place the solid color logo in the bottom right corner. This is the only time a solid color may be used. All other photos must use the Primary lockup. (See 1.0 Lockup)
For general posts:
- Put the logo in the bottom right corner either in Black or White version of the Primary Logo
Card Dimensions: 4 X 5 inches (Vertical)
4 X 6 inches (Horizontal)
General
2-3 Color Scheme
Single Silhouette Symbol: your symbol must be legible and fit into the square template.
Front Lockup Dimensions: 135 X 79 px
Named Theme: 50% of ‘Artistry’ size
Backside/Description
Body Copy: Karla, Regular, size 10 pt, Maximum 35 words
Theme :
▪ Color: Perfect Bead
▪ Size: +3 pt of size from front
Vertical Nail Set
Barbie Core
Backside/Description
Barbie Core
This nail set is the embodiment of stereotypical Barbie.
Barbie can be anyone, but always with a pink flare. www.ainsartistry.com
Backside/Description
Mermaid Core
Mermaid Core
Off-white or nude background with soft lighting.
Maintain a square formate for all photos
"Ains Artistry is your friendly & fully licensed nail salon in Muncie!
Gel-X or Acrylic Full Sets Manicures & Pedicures
Soak-Off, Removal, & Fill-In Custom Nail Designs
www.ainsartistry.com"
The secondary logo should be the banner default or it can be one of the recent nail designs.
Vertical Logo
CMYK
Black, Full Color, White
RGB
Black, Full Color, White
Horizontal Logo
CMYK
Black, Full Color, White
RGB
Black, Full Color, White
Favicon/Profile Picture
RGB
Full Color