Forma Issue 20

Page 1

5 T H



C OV E R I M AG E HAIR: Hannah Oxley MAKEUP: Emma Robinson FASHION STYLING: Rebecca McGill MODELS: Sarah Lake and Nichol Drake

C O N TA C T NATIONAL OFFICE PO Box 11 764 Wellington 6142 Phone (04) 499 1180 NORTHERN Phone (09) 579 4844 Mobile (027) 470 0169 AUCKLAND Phone (09) 579 4844 Mobile (027) 443 2401 MIDLAND Phone (09) 579 4844 Mobile (027) 480 6550 MID-CENTRAL Phone (04) 499 5150 Mobile (027) 470 0170 CENTRAL Phone (04) 499 5150 Mobile (027) 445 5758 NORTHERN SOUTH Phone (03) 338 5376 Mobile (027) 483 2405 SOUTHERN SOUTH Phone (03) 338 5376 Mobile (027) 470 0171





An Introduction From Erica


Hito Takes On NZ Fashion Week


Hito Awards Finalists


Got A Trade Week


Graduation 2015


Worldskills International


Getting Behind Worldskills


Nz Beauty Awards


Nzarh Regional Competitions


The Hairiest Night Of The Year


A Guide To Wet Shaving


Nail Shaping


The Art Of Colour


Hito Beauty Therapy Apprenticeship


Michael Beel


A Career In Hair: Warren Dion Smith


From Scholarship To Salon


How To Create A Realistic Scar


See Your Work In Print


Get Ahead With Advanced Cutting


Jacqui’s Diary


Nadine’s Diary


A New Challenge: Small Business


Building An Online Portfolio


Outward And Upward Bound


Stereotypical: Stereotypes In Hairdressing


Believe In The Value Of You And Your Business


References And Employment Relations Legislation


For Success: Follow Walt Disney’s Advice


Sops: Powerful Tools Or A Total Waste Of Time?


Stand Out From Your Competitors


Training Leads To Salon Success


Treat Others As You Want To Be Treated


Salon Training Equals Success


Shaping Futures


5 Years Of Forma


TROQ Updates


Welcome New HITO Staff




CELEBRATIONS Since the last issue, we’ve had several of our key events for 2015. We’ve enjoyed celebrating and promoting our industry through GOT A TRADE WEEK, Graduation, NZ Fashion Week, and WorldSkills. In August, we celebrated young talent in our industry at the HITO Graduation. It was wonderful to see graduates from across the country celebrate their achievement. Having a qualified and skilled workforce is vital to our industries productivity, future sustainability and profitability. A formal graduation allows us to recognise those who qualify and are our future. Graduation was the first HITO event in the GOT A TRADE WEEK. Seven ITOs, including HITO, ran a series of events showcasing on-job training for the entire week. There were behind-the-scenes tours, business open days, and forums all focused on showing New Zealand why trades are essential, valued and make great careers for young people. HITO also sponsored the NZ Fashion Week HITO Hot New Talent Competition. The competition offered newcomers in hairdressing/barbering, makeup, modelling, and fashion styling the chance to kick-start their careers. After a public and industry experts vote at Fashion Week, our winners will work with the experts over the next few months to grow their career.

August also saw Nadine Gratton travel to Brazil to compete at WorldSkills International. WorldSkills is designed to showcase the best across 50 industries from all over the world. Nadine was up against fierce competition from stylists from 31 countries. Congratulations to Nadine for all her hard work. Thank you also to Niq James, her trainer, and all the other people who helped Nadine on her WorldSkills journey. In another celebration of success, we recently announced the HITO Annual Awards finalists. We received a record-breaking number of entries this year, and our judges had a difficult time selecting our finalists. Congratulations and thank you to everyone that entered. The Industry Awards take place on November 22 in Wellington, so come along, support our finalists and experience a night celebrating our industry. Until next time,

Erica CEO of HITO



IMAGES FROM NZFASHION WEEK HAIR: Hannah Oxley MAKEUP: Emma Robinson FASHION STYLING: Rebecca McGill MODELS: Sarah Lake and Nichol Drake




The launch party

Every year, New Zealand Fashion Week is held in Auckland. It’s a week-long showcase of up-to-the-minute New Zealand fashion trends in clothing, makeup, and hair, featuring shows from WORLD, twenty-seven names, and more. This year, HITO sponsored the HITO Hot New Talent Competition at NZ Fashion Week. Designed to help fashionforward young people get their start in the industry, the competition gave three hairdressers/barbers, makeup artists, fashion stylists, female and male models the chance to take part in NZ Fashion Week. HITO flew the finalists to Auckland, and they spent a whirlwind week behind the scenes, mingling with the best in fashion and helping out on fashion shows. The winners of each category took part in their own photoshoot. HITO CEO Erica Cumming said: “Fifteen talented young Kiwis traveled to NZFW, lived in a hotel for the week, soaked up the atmosphere and put themselves on the line amongst the best of the best. This was the most amazing week for them and with NZFW we can ensure they get the support they need to kick-start their career. It also gave HITO a wonderful opportunity to promote apprenticeships and trades training”. The competition began in July. Anyone who had less than two years’ experience in their chosen category could enter, and we had entries pouring in from across the country. Entrants had to send in a series of images of themselves or their work as well as a short blurb explaining why they deserved to win. There were hundreds of entries across the five categories, and choosing the finalists was tough. It’s clear that New Zealand is full of talented, fashion-forward young people.



Once entries closed, our judges picked five finalists in each category. The images these finalists submitted were uploaded to Facebook for voting. We had an incredible response on Facebook, with over 120,000 people viewing the finalists’ images. Each image received hundreds of ‘likes’. After two weeks, the three entrants with the most Facebook ‘likes’ in each category moved onto the final stage. The finalists were flown to Auckland for NZ Fashion Week. Each finalist got to spend up to three days at NZ Fashion Week, working backstage on the New Generation Fashion Show and experiencing everything Fashion Week had to offer. They also received guest passes for their friends and family and a delegate pass too. Finalists were put up in fantastic accommodation and driven to and from Fashion Week by the Mercedes Benz official car service. “I feel incredibly excited and inspired to be a part of this HITO journey,” said Emma Robinson, Makeup artist winner. “I'm so hungry and ready for this experience. The upcoming week is so incredibly priceless, thank you”. Their first event at NZ Fashion Week was the launch event, where NZFW announced the winners of each category. The finalists got to mingle with industry heavyweights, meet their mentors, and experience the Fashion Week atmosphere. It was a glamourous event, full of fashionable people, fantastic food, and fun entertainment.

NZ Fashion Week goody bags

The launch party

HITO CEO Erica Cumming and Richard Kavanagh

The launch party

Maddie Bowman, Hannah Oxley and Richard Kavanagh

HITO guests at the launch

The launch party

The launch party

The winners and their mentors on stage



Some of the finalists

Hannah Oxley and Richard Kavanagh

Guests at the launch party

The launch party

Guests at the launch party

The winners 8


Sue and Julian Maloney

Guests at the launch party

“Tonight was such an amazing night and I loved it,” said Sally Young, finalist in the Fashion stylist category. “It was so amazing to meet such lovely and passionate people. I had no idea what to expect but everything was so glam and it's made me want to be part of the fashion industry so much more. I’m super excited for the rest of the week!” “Thank you for the wonderful night,” said Hannah Oxley. “I’m looking forward to the photoshoot on Wednesday and working with the big industry names. The evening tonight was amazing. Thank you so much for the opportunity”. As well as the chance to work backstage on the New Generation Fashion Show, our winners had the chance to work with industry mentors on several other shows throughout the week. They also took part in their own NZ Fashion Week photoshoot. This was their chance to experience a real fashion photoshoot and get their work out there. Our winners' day started early at 6am. They gathered at the venue, some still yawning from the early start. Planning is a huge part of every photoshoot so the winners had the chance to meet the previous day, deciding on the hair, makeup, and fashion look they wanted. The winners got to work on every part of the shoot, experiencing every detail. The winners created and shot several looks over the course of the day. The industry mentors were on scene to give advice, but it was all go for our winners. It was up to them to create fantastic looks and show their creative talents. For many of the winners, this was their first or second photoshoot ever. Despite some nerves, they worked together to create several awesome images. They created some fantastic work. You can see the images from this photoshoot in this issue of Forma. They will also be featured in the next issue of Fashion Quarterly. Fashion Quarterly have worked with such well-known names as Michael Beel, NZ Hairdresser of the Year. Having their work featured in Fashion Quarterly is a huge achievement for our winners. “The photoshoot was incredible. It actually ran so smoothly, we had no issues. We worked together so well,” says Emma Robinson. “The photoshoot was amazing,” says Hannah Oxley. “It was great working with other people in the industry as well as the other category winners”. All fifteen finalists are also assigned an industry mentor. No doubt many of you will recognise their names: they include some of the best in hair, makeup, and fashion across New Zealand. These people have plenty of experience in their industries and have achieved amazing successes over their careers. As well as working with their mentor during NZ Fashion Week, they will also spend the next three months being mentored by them. Our finalists will pick up plenty of insider tips and tricks and meet all the right people to build an incredible career in fashion. “My mentor Kristen Stewart was amazing,” says Emma Robinson. “She was very down to earth and that is how

anyone in this industry needs it. You can’t pussy-foot around you need to be told if you’re doing something right or doing something wrong. She told me exactly how it is.” “I think the biggest thing in the industry is experience and learning on the go. I already intern at a magazine in Wellington but it’s not a fashion magazine. It’ll be a different experience with Fashion Quarterly and working with my mentor Sally-Ann Mullin (Editor in Chief at Fashion Quarterly). I’m looking forward to assisting and helping out at photoshoots and wherever I can,” says Rebecca McGill. But our winners won’t stop there. They’ve all got big dreams and goals to reach in the future. “I want to be in the L’Oréal hair team in next two years,” says Hannah. “I also want to pass my assessments and complete my apprenticeship. Enjoying my career is my goal. Making the most of it every day. I mean you never know you may not be able to do this job physically one day so I want to make the most of every day and every opportunity I get.” For Nichol, the goal is to continue building his modelling career. “The big goal would hopefully to end up in New York Fashion Week or in Paris, but that’s a bit far away. I’d love to be back at next year’s Fashion Week,” says Nichol. And for Rebecca, her goal is to work at Vogue in New York, styling and photographing fashion shoots. “I’m a photography student as well as a stylist. I’d like to work in a magazine where I get to do both things – style the shoot then photograph it. I want to start in New Zealand and work my way up. The big goal would be to work at Vogue in New York. It’s good to have dreams,” says Rebecca. Congratulations to our winners, and thank you to everyone that entered. It’s fantastic to see such talent in the NZ fashion industry. We know you’ll all go on to an amazing career in fashion.

The Finalists and Winners Hair Stylist/Barber WINNER: Hannah Oxley from Invercargill – Mentored by Rodney Wayne Creative Director, Richard Kavanagh. FINALISTS: Maddie Bowman // Zeb Schimanski-Hunt. Makeup Artist WINNER: Emma Robinson from Christchurch – mentored by Kristen Stewart School of Makeup founder, Kristen Stewart. FINALISTS: Charlotte McGregor // Grace Latta. Fashion Stylist WINNER: Rebecca McGill from Wellington – Mentored by Fashion Quarterly Editor, Sally-Ann Mullin. FINALISTS: Sally Young // MoeMoea Hemara. Female Model WINNER: Sarah Lake from Christchurch – mentored by Portfolio Models. FINALISTS: Jade Jenkins // Lucy Abbot. Male Model WINNER: Nichol Drayton from Christchurch – mentored by Portfolio Models. FINALISTS: Steven Versfeld // Murray Pryce.



The finalists and winners for the Hot New Talent Competition



HANNAH OXLEY, HAIRDRESSER/BARBER WINNER “I’d always thought about a career in hairdressing,” says Hannah. “I was studying at University, and I found a part-time job in hairdressing and I just went for it”. Hannah entered the Hot New Talent competition to gain more experience and learn skills she might not learn in the salon or at off-job training. “NZ Fashion Week was a fantastic learning experience,” says Hannah. “Winning the competition gave me a huge confidence boost, too. It was confirmation that this is the career I’m meant to be in”. Hannah loved her time at NZ Fashion Week. She expected it to be more stressful, but she enjoyed everything about the week and ended every day happily. She enjoyed how organised and helpful everyone was.

“He emphasised the importance of teamwork. It's all about supporting and working with your colleagues.” Hannah worked on several shows throughout NZ Fashion Week, and she can’t wait to go back next year. She’s also looking forward to the advice and guidance she’ll receive from Richard Kavanagh over the next few months. “NZ Fashion Week was so inspirational,” Hannah says. “I came back to the salon with so many ideas and techniques to share. It was amazing to meet so many other passionate people”.

Hannah’s mentor is Richard Kavanagh, Global Creative Director at Rodney Wayne.

Over the next few years, Hannah hopes to join the L’Oréal hair team and complete her apprenticeship.

“Richard is a good mentor,” Hannah says. “He was clear with his instructions and explained everything at my level. He gave me tips and tricks on how to improve what I already knew and helped me upskill”.

“I want to make the most of my career every day and make the most of every opportunity,” Hannah says. “If you want a career in hairdressing, keep trying until you succeed. It’s worth it”.



EMMA ROBINSON, MAKEUP ARTIST WINNER “I wanted to work in a job I was passionate about and that I enjoyed,” says Emma. “Working as a makeup artist doesn’t feel like work because I enjoy it so much”. Emma entered the Hot New Talent competition in the hopes of growing her career and “getting my name out there”. She wants to branch out from wedding makeup and explore the fashion world. “Winning the award gave me confidence and motivation to keep going in my career,” Emma says.

Emma worked on the Choose Wool show, as well as the two New Generation shows. Although she mostly observed, Emma said the whole experience was very valuable. She picked up plenty of good tips and tricks and made valuable connections.

“Being backstage at NZ Fashion Week was incredibly inspiring,” Emma says. “I enjoyed the fast-paced environment – I think I work well under pressure. It made me certain that a career in fashion makeup is what I want”.

“I connected well with the other winners, and I think we could work together again,” says Emma. “I also got to meet Kristen Stewart’s mother, Dame Pieter Stewart, who is the founder of NZ Fashion Week. I felt like I got my foot in the door”.

Emma’s mentor is Kristen Stewart from Kristen Stewart School of Makeup.

For anyone else who wants a career in makeup, Emma has some advice:

“Working with Kristen was amazing,” says Emma. “I can’t wait to learn new skills and gain confidence from working with her.” Emma enjoyed the winner’s photoshoot. She learned a lot



about the importance of communication during a fashion shoot – that way the whole look comes together successfully.

“Get qualified first and train to learn skills and confidence. There’s a lot more to makeup artistry than people think, so you have to train hard. Keep pushing yourself, networking, and entering competitions, and keep climbing”.

REBECCA MCGILL, FASHION STYLIST WINNER “I’ve always been interested in fashion,” says Rebecca. “I wanted to get into the industry and put myself out there, and the HITO Hot New Talent competition was the perfect chance to do that.” Rebecca’s mentor was Sally-Ann Mullin, Editor at Fashion Quarterly. “Sally-Ann is such an amazing woman,” says Rebecca. “She gave me so much good advice, and she’s such a role model – everything she’s done is what I strive to do. I was star struck by her”. Part of Sally-Ann’s advice was that in the fashion industry you have to create a unique persona for yourself. For Sally-Ann, that means fantastic hair and makeup and fashion-forward dresses and heels at all times. It helped Rebecca think about her style – “50s cinched waists, red lips, and docs”. “I like changing it up,” Rebecca says. “I don’t want a boring life – I want big things”. Rebecca hopes to work at Fashion Week again next year. She’d love to work backstage with styling, but she’d also like to use her photography experience (Rebecca is a photography student) to photograph street style. She can’t wait for her internship with Sally-Ann and to help out at Fashion Quarterly. Rebecca values the experience she got from the winners photoshoot.

“It was stressful, but I was really happy with the result,” says Rebecca. “We were a bit pushed for time at the end, but I still can’t wait to see the images in Fashion Quarterly”. The most important piece of advice Rebecca took from the shoot was “always have a styling kit”. That includes bulldog clips, double-sided tape, and anything you might need to make the clothes look good on the day. “It was fantastic working with the team at the photoshoot,” Rebecca says. “Emma, Hannah, and I all bonded well, and we can’t wait to work together again”. Rebecca loved mixing with all the industry heavyweights and can’t wait to see her name in Fashion Quarterly. In the future, she hopes to see her name in print again. She hopes to style and photograph shoots for a magazine and eventually work for Vogue in New York. It’s a big goal, Rebecca says, but it’s good to have dreams. “You have to put yourself out there in this industry,” Rebecca says. “You have to create your own opportunities, and you have to be passionate and love what you do. People love determined and passionate workers”.



SARAH LAKE, FEMALE MODEL WINNER “I first started modelling when a friend of mine suggested we do a course at Portfolio models,” Sarah says. “I’d never really considered it as a career, but I ended up getting scouted and starting out as a model”. Sarah is currently signed with Portfolio models. They encouraged her to enter because a model from Portfolio won the competition when it ran in 2010. “Entering and winning is a great way to get my foot in the door,” says Sarah. “It’s created so many opportunities for me, and I’ve met so many awesome people. I’m looking forward to seeing the photos from the shoot”. It was Sarah’s first time at NZ Fashion Week, and she says it was a lot different from what she expected. “There were so many cameras, and they were so blinding!” says Sarah. “But I enjoyed the full-on schedule”. Sarah received plenty of good advice from her mentors during the shoot. She learned to keep her face centre and face on and not to be shy. She was also told to ‘keep the attitude in her face’, which Sarah said was helpful when she walked in some shows. Sarah says the winners’ photoshoot was “intense, but fun”. Nichol was fun to work with, and all the other winners were



nice,” Sarah says. “It helped that I’d met and worked with Emma before – it was nice to see a familiar face”. Sarah got to walk for both New Generation shows, as well as a show for Ivy Blue (that she booked through NZ Fashion Week). “I gained so much confidence,” says Sarah. “It’s going to help my career – my booker says that clients are instantly more interested when she tells them I’ve walked in NZ Fashion Week”. “I never thought I’d be at NZ Fashion Week modelling,” says Sarah. “I used to watch the shows on TV all the time, but I never thought I’d be there”. Sarah is studying Psychology at the University of Canterbury. She’s not sure where that career will take her, but she enjoys it. Besides, her modelling career is taking off after NZ Fashion Week. She plans to travel once she finishes studying and hopefully pick up a few jobs overseas. “If you want a career as a model, then go for it,” Sarah says. “You get tons of opportunities and get introduced to things you never even considered”.

NICHOL DRAYTON, MALE MODEL WINNER “My first taste of being on camera was through a student film,” says Nichol. “I met someone from Portfolio after that and signed with them. Next thing I know I’m at NZ Fashion Week”. “Winning was exhilarating. I might have seemed quite calm on the outside, but I was so excited. I’m quite new to modelling, so I’m just trying to keep up with everything”. It was Nichol’s first time on the runway at NZ Fashion Week. Although he was nervous at first, he enjoyed walking in all the shows.

Nichol worked with Jordan Holiday and Slaeve Menswear in the New Generation shows. He’d love to do more shows. “I like getting my hair and makeup done,” says Nichol. “It’s super relaxing”.

“Walking at NZ Fashion Week was fun,” Nichol says. “It confirmed that modelling is what I want to do”.

For Nichol, NZ Fashion Week was a great time to connect and meet key industry people. He plans to walk again at next year’s NZ Fashion Week and hopes to walk in New York or Paris Fashion Week.

Nichol learned a lot at Fashion Week. He learned how to walk properly, how to place his hands, and what to focus on during runway shows.

“If you want to be a model, make sure you know what you’re getting into. It can be a bit overwhelming but if it’s what you want you can do it. Anything is possible”.

“I enjoyed what I was wearing and the encouragement from the photographers and stylists.”



IMAGES FROM NZFASHION WEEK HAIR: Hannah Oxley MAKEUP: Emma Robinson FASHION STYLING: Rebecca McGill MODELS: Sarah Lake and Nichol Drake









HITO AWARDS FINALISTS 2015 After a tough day of judging, our awards judges selected the HITO Annual Awards finalists. Lyndsay Loveridge, Greg Durkin, and HITO CEO Erica Cumming were the awards judges. Erica represented HITO, helping our judges select the finalists who showed a strong commitment to HITO. Lyndsay is a former salon owner and hairdressing industry expert. She provided a valuable industry perspective for judging. Greg Durkin is the Group Manager – Stakeholder Engagement at BCITO, and has an education and industry training background. He provided an outside perspective on the applications. We received a huge number of incredible applications this year. Choosing finalists is always difficult, but the high standard this year made the judges’ job difficult. After nearly eight hours, our judges selected the finalists for each award. The finalists are:


H and B Hair Art and Beauty

Rachel Patarana

Fred and Gingers

Renee Lee

Creations Hair and Beauty


Jessica Ganley

Oscar and Co


Misty Fenton

Three Hairdressing

AUCKLAND HITO Auckland Apprentice of the Year:

Kelly Manu


Hannah Thompson VIVO Hair and Beauty – Remuera

Ashley Sterrenburg

Rodney Wayne Bethlehem

Cathy Davys

VIVO Hair and Beauty – Tory Street

Kaye Greenshields

Blow Hair Co



HITO TRAINING SALON OF THE YEAR Magic Happens Hair and Beauty

HITO Midland Apprentice of the Year:

Jenny Eastwood

Morph Hair Studio


Brittany Earl

Chocolate Blonde

VIVO Hair – Albert Street

Justine Linton

House of Elliot

True Grit Hair Spa

MIDCENTRAL HITO MidCentral Apprentice of the Year:

Courtney Jackson Be Ba Bo Hair Studio



Amelia London


Carrie Fraser

Skye Hedley

Key Lime Pie Salon

UCOL Hairdressing – Palmerston North

Elana McCarrison

Lifestyle Hair Studio

Shelley KelsenMacDonald


HITO Central Apprentice of the Year: Finalists:

Chelsea O’Callaghan

Penny Black Hairdressing

Sarah Smith

Synergy Hairdressing

HITO Northern South Apprentice of the Year:

Libby Morton

True Grit Hair Spa


Arna Strathern

Hair Gallery

Mikayla Pupich

Soho Hair and Beauty

HITO Southern South Apprentice of the Year:

Hannah Oxley

Do Hair


Liana King-Biddulph Moha




Rachel Patarana

Fred and Gingers

The winner of each region will go on to compete for the overall HITO Apprentice of the Year title.



Congratulations to our finalists. You should be incredibly proud of your achievement. We look forward to celebrating with you at the Industry Awards in November. Thank you so much to everyone that entered. The applications we received this year were well thought out, creative, and inspiring. We’re proud to have all of you involved with HITO.


Cole Weldon, Maloney's Barbershop 22


Zoe Giles, beauty apprentice, at the Breakfast TV shoot

Along with six other ITO’s – BCITO, Competenz, Connexis, MITO, ServiceIQ, and The Skills Organisation – HITO ran GOT A TRADE WEEK in August. GOT A TRADE WEEK was a week-long celebration of trades and on-job training in New Zealand. It was a chance for everyone to learn all about trades and trades training. The aim was to raise awareness of trades and apprenticeship while celebrating successful young people working in trades right now. "You can't choose what you can't see," Got a Trade Week chair Rachel Hopkins explained. "We know that the workforce is developing but the Internet still isn't going to give you a haircut and an app isn't going to build a house." There were more than 50 events across New Zealand during the week. These included behind-the-scenes tours, open days, opening and closing events, HITO Graduation, HITO Hot New Talent Competition with NZ Fashion Week and the Future Business Leaders Forum. The response was fantastic, with hundreds of people attending events, taking part and learning if you’ve ‘GOT A TRADE!’ you’ve ‘GOT IT MADE!’ The week began with an opening event on Friday 21 August. Employers and workers from all trades joined with government and ITO guests at the GRID Auckland. They heard from several inspirational speakers, including current and future tradespeople, and kicked GOT A TRADE WEEK off to an energetic start. It was a fantastic way to showcase already successful tradespeople and bring ITOs and government together to promote the Got a Trade message. Aspiring auto technician Krystal Witika (currently a highachieving student at Auckland Girls Grammar) opened Got a Trade week with an inspiring speech to all the attendees. “I’m more the image of someone likely to end up working in a school or hospital. I am female and I am Maori. And, while I may be expected to fill a certain role, I don’t want to be a stereotype,” she told the audience. “I don’t enjoy the thought of sitting at a desk from nine-to-five. I want to get my hands dirty. And, I know that if I’ve got a trade, I’ve got it made.”

For HITO, the week began on Sunday with the HITO Graduation. Graduates from across the country gathered in Auckland to celebrate their success. For these graduates, the best part is that they're qualified and they're already employed in their industry. It was an incredible event, with graduates, friends, and whanau acknowledging the achievements of these HITO trainees. During the week, industry ran a series of salon and barbershop open days across the country. This gave HITO salons the chance to get involved in promoting trades and sharing their success. From Auckland to Mosgiel, salons opened their doors to secondary students and the public. Visitors got to see what an apprenticeship in hair is like and ask anything they’d ever wanted to know about working in hairdressing or barbering. Students and staff from local schools attended several open days, watching demonstrations, learning about apprenticeship, and receiving fantastic Got a Trade information packs to take home. We look forward to seeing them start apprenticeships soon. "The salon open day was a success for us," says Rachel Legge from Rodney Wayne Riccarton. "We've already had one girl who came to the open day apply for a job with us. My team enjoyed having people in the salon, and we would definitely do it again". "We had several students from a local school visit our salon," says Anne Millar, owner of Headquarters Remuera. "The gateway coordinator and careers advisor also attended, which was a wonderful opportunity. We're all looking forward to Got a Trade Week 2016".



Special thanks to the following businesses for taking part in the week: •

5 Cross Road Barbershop

Addiction Hair and Beauty

• Biba •

Hair Co Hairdressing

Hairline Hair Design

Hairscene Hair and Beauty

Headquarters Remuera

Hype Hair Design

Jan Waite Hairdressing

Maloney’s Barbershop

• Marilyns •

Nicholas Paul Hair Design

Raven Hair Cutters

Rettro Hair and Beauty

Rodney Wayne Riccarton

Villa Hair Design

On Wednesday, GOT A TRADE held the Future Business Leaders Forum, a chance for all the ITO’s to invite their upand-coming tradespeople to meet business experts. This was an opportunity for already successful tradespeople to further their successes, and was part of Got a Trade Week's effort to celebrate trades. Attendees listened to a series of talks from speakers such as Victoria Crone, Managing Director at Xero, and Belinda Robb, hairdressing industry leader and salon owner. Attendees also had the opportunity to network with VIP guests like Louise Upston, MP and Associate Minister for Tertiary Education. All our attendees loved the chance to grow their careers and meet successful business people. Jacqui Malcolm, who attended the Forum, said: “I found all the speakers very inspiring, and all their teachings were valuable. Working in a team at the end was also fun, and it was great to interact with different people. I learned that it’s important to push yourself and never to give up on your goals. Thanks so much to HITO for helping me fulfill my dreams." HITO also scored a couple of TV slots along the way. Stephanie Campbell from Jan Waite Hairdressing appeared on 2KAHA, a Saturday programme for Maori youth. Stephanie did a fantastic job sharing why an apprenticeship in hairdressing is the way to go and why apprenticeship training works. "I had the chance to talk about how apprenticeship works and what it involves," Stephanie says. "I don't think there's enough information about apprenticeship out there, so I

think Got a Trade Week was the perfect opportunity to let people know that apprenticeships are out there and that they're a fantastic way to get qualified". On Friday morning, Sam from Breakfast TV visited Biba salon in Auckland. Belinda Robb and her apprentice along with Julian Maloney and Cole Weldon from Maloney’s Barbershop, Peter Wells from Ali Baba’s in Wanaka, and Zoe Giles from Warkworth MediSpa showed Sam just what’s involved in an apprenticeship in barbering, beauty therapy, and hairdressing. "Going on Breakfast TV was a really good experience," Zoe says. "Because beauty apprenticeships are so new, this was a great way to let everyone know about them. Doing an apprenticeship is the best way to get qualified - you're earning money and learning practical skills. My friends who are doing full-time courses are jealous of all the hands-on experience I'm getting". The week ended on Friday 28 August with a closing event in Christchurch. Special guests from all the ITO’s gathered at Addington Raceway to celebrate trades and hear how the week had gone. They saw a review of all the events during the week. They mingled with ITO representatives and watched a presentation on GOT A TRADE WEEK. Julieanne Hartshorne, one of the HITO guests at the closing event, said: "I think Got a Trade Week was a huge success. The closing event was full of happy and encouraging people who were eager to share their success in trades. It was awesome to see everything that happened over the week. It really confirmed that on-job training is the best way to get qualified." Maggie Hames, Gateway Coordinator at Auckland Girls Grammar, said: "All the schools thought Got a Trade was a great concept, and we hope to see it continue next year. We look forward to seeing even more events and promotion next year. We have two students completing trail placements at hairdressing salons, with the hope of going on to apprenticeships soon". In a press release, Associate Minister for Tertiary Education, Skills, and Employment and Minister for Women, Louise Upston, said: "Got a Trade Week is a great way to celebrate the talents and achievements of young Kiwis making headway in their chosen craft. It's also an excellent opportunity to encourage more women into trades training." Overall, GOT A TRADE WEEK was a huge success. It was wonderful to see so many people passionate about a career in trades and it was a pleasure to have the opportunity to tell New Zealand how rewarding apprenticeship training is.

If you’re a business and want to be part of GOT A TRADE WEEK in 2016, contact to register. We’ll be in touch with you next year.



Rodney Wayne Riccarton

Julian Maloney and Cole Weldon from Maloney's at the Got a Trade launch

Steph Springer

Cole behind the scenes at the Breakfast TV shoot

Got a Trade week closing event

Got a Trade launch

Erica Cumming HITO CEO and Anne Millar HITO Board member at the Got a Trade opening event

Hair Co Hairdressing

HITO representatives at the Got a Trade closing event





At HITO, we think that getting qualified is something worth celebrating with friends and family. More than a just piece of paper, a qualification represents hard work and commitment. On Sunday 23 August we were thrilled to celebrate the achievements of over 60 apprentices and trainees with their friends and families at the second annual HITO Graduation ceremony. Hailing from all over New Zealand, the graduates gathered in Auckland for the ceremony. Over 200 graduates, family members, friends, employers, colleagues and other supporters attended. The graduates represented different qualifications in the hair and beauty industries. Many graduated with a National Certificate in Hairdressing – Professional Stylist (Level 4), while others had achieved their National Certificates in Barbering, Business, Salon Support, Advanced Cutting and Nail Technology. Held at the Rendezvous Hotel in the heart of Auckland city, the ceremony was kicked off by HITO Board Chair Dr Flora Gilkison and HITO CEO Erica Cumming. They reminded the graduates that they should be very proud of their achievements. “Graduation is an opportunity for our trainees and their employers, trainers, and whanau to celebrate gaining their

qualification. This is a wonderful achievement that each of you should be proud of,” said Flora. Erica also acknowledged and thanked all the employers, trainers, and whanau of the graduates for their support of training. “None of our trainees would be here today without the support of their employers, trainers, and whanau. Without their employers, our graduates wouldn’t have had the job they needed to gain their skills and graduate today. Gaining a qualification involves hard work and dedication, and the support of the community is important to help our industry succeed”. 2014 HITO Apprentice of the Year Nadine Gratton and 2014 Jasmine McBeth Memorial Scholarship Recipient Jacqui Malcolm then took the stage to speak for the graduates. Jacqui also attended last year’s graduation ceremony where she graduated with her National Certificate in Hairdressing.

" T h i s i s a w o n d e r f u l a c h i e v e m e n t t h a t e a c h o f y o u s h o u l d b e p ro u d o f. "



HITO Graduation

HITO graduates gain their graduation medals

Flora Gilkison HITO Board Chair opens the HITO Graduation HITO Board member Julian Maloney graduates with his barbering qualification

HITO graduates gain their graduation medals

Mana Dave addresses the graduates

HITO graduates gain their graduation medals

Graduates from VIVO Wellington

Jacqui Malcolm speaks at graduation

HITO graduates gain their graduation medals

Erica Cumming, HITO CEO, speaks at HITO Graduation

Nadine Gratton addresses the graduates



HITO Graduation

The team from Maloney's at graduation

Erica and Flora recognising Nadine's WorldSkills achievements

HITO graduates gain their graduation medals

HITO graduates gain their graduation medals

"The support of the community is important to help our industry succeed."

This time she was celebrating her achievement of the Advanced Cutting qualification.

presentation of the medals, personally congratulating each

“I feel honoured and excited to be here with you to celebrate your accomplishments. To graduate in barbering, beauty, or hairdressing gives you amazing skills that you will always have and the ability to transform and make people feel and look great about themselves. A career in hair gives us so many opportunities and different paths to follow. This is just the beginning of your exciting future in your career ahead,” Jacqui said.

After the formalities, international platform artist Mana Dave closed the ceremony by sharing what being qualified meant for his career, and why he now chooses to train others.

Nadine arrived at graduation fresh from Brazil where she had represented New Zealand in hairdressing at the WorldSkills International competition. She was able to share how her apprenticeship helped her prepare for such an incredible opportunity. “The experiences I’ve had working towards my qualification have been incredible. Thank you so much to HITO for their help and support – I wouldn’t be where I am today without it. Congratulations to everyone here on gaining their qualification – what a massive achievement." After Nadine and Jacqui’s speeches, the graduates took the stage one by one and were presented with a medal to honour their achievements. Flora and Erica led the

graduate on their success.

After the ceremony, graduates and guests had the opportunity to celebrate together over a family buffet lunch and had professional graduation photos taken. Thank you to our graduates, to their employers, trainers, friends, and whanau. Gaining a qualification is an incredible achievement, and it was a pleasure to celebrate with you. Thank you also to •

Minister Steven Joyce, who sent his well-wishes to our graduates

John Dorgan from the Tertiary Education Commission

Huia Hanlen from the Ministry of Education

Lauren Stanley from the Industry Training Federation

Lyndsay Loveridge, well-known hairdressing expert

Penni Warner from Wintec

It’s heart-warming to have the support and acknowledgment of the importance of apprenticeship and on-job training.

Graduation 2016 – We’re planning next year’s graduation already, so keep an eye on our website and e-Forma for more details in 2016.



Nadine representing NZ in Brazil at the WorldSkills international comp

WORLDSKILLS INTERNATIONAL Young tradespeople from across the world gathered in Sao Paulo, Brazil, for the WorldSkills International competition. WorldSkills brings young people from various trades together to show their skills and compete in their chosen trade. Trades range from bricklaying to floristry to car painting, with the best young tradespeople around the world representing over sixty countries. This year, HITO supported Nadine Gratton to represent New Zealand in hairdressing. Nadine travelled to Brazil, with her trainer Niq James and HITO CEO Erica Cumming, to compete against 31 other young hairdressers. Hairdressers compete in various modules, including both men’s and ladies hairdressing, including bridal work. They are judged on creativity, organisation, technical skills, health and safety, and planning. The standard of work is incredibly high, and competition is fierce.

Since HITO selected her as the WorldSkills International competitor, Nadine trained tirelessly to prepare for the competition. She spent time training with specialists in each area, flying all over New Zealand to improve her skills. Since first competing in the WorldSkills Regional competition, Nadine’s dedication to training has seen an incredible growth in her skills and the standard of her work. Nadine’s goal was to take away a medal at WorldSkills. Although she didn’t reach this goal, her work was of an



Nadine's bridal work

Nadine's long hair down work

Nadine's work on day two

The NZ support team including Nadine's trainer Niq Nadine Gratton

The Tool Blacks

Nadine representing NZ in Brazil at the WorldSkills International Comp

excellent standard. The standard of work was high, with a mere three points between the gold and silver medallists. “Although I didn’t take away a medal, being able to compete at an international level was still amazing. I felt I could achieve consistency throughout my work”. The winner of the hairdressing category was Feng Nie from China. The silver medal went to Justine Gaubert from France, and three bronze medals were awarded to Su Gyeyong Kim from Korea, Airul Firham Che Amran from Malaysia, and WenTi Yang from Chinese Taipei. “I learned a lot from the winning work. You need to keep your focus clear and make sure all your work has a clean finish. Knowing what I know now, I would have focused on different things as I trained. I’ve got plenty of ideas for the next international competitor, and I’m looking forward to helping them train and seeing them compete in Abu Dhabi in 2017”. WorldSkills involves an incredible amount of hard work from

Nadine in action

everyone involved. Thank you to Nadine and Niq for their commitment, and to everyone else who gave their time, skills, and tools to help Nadine prepare. It’s been a nonstop year for Nadine. As well as preparing for WorldSkills, Nadine has supported HITO as our Apprentice of the Year. On returning from Brazil, Nadine returned to Auckland to speak at our HITO Graduation and attend the Future Business Leaders Forum during skills week. Nadine only plans to keep going. She’s got plenty of career goals left to achieve, and she plans to keep working hard. Nadine looks forward to taking part in other international competitions in the future. “I want to keep competing at an international level,” Nadine says. “I love the competition world – balancing salon work with competition work means you get a great balance between salon work and creative competition work. It’s the best of both worlds”.

" I ’ m s o p ro u d o f w h a t I ’ v e a c h i e v e d . I ’ v e g ro w n , a n d m y w o r k h a s i m p ro v e d s o m u c h s i n c e I f i r s t c o m p e t e d i n Wo r l d S k i l l s . "



Ursula Wallace, owner of Ursula Harris salon

GETTING BEHIND WORLDSKILLS WorldSkills is an exciting competition where you can sharpen your hairdressing skills and showcase your talent both nationally and overseas. To be successful, competitors need enthusiasm, commitment and passion, but the opportunities that await are well worth the hard work! Ursula Wallace, owner of Ursula Harris Hair Design in Nelson, has seen firsthand the way that WorldSkills can benefit not only the person who is competing but also their salon, colleagues and clients. Ursula’s apprentice (now qualified stylist) Nadine Gratton has been travelling the WorldSkills journey over the past couple of years. Ursula has seen Nadine’s skills grow as she has taken part in WorldSkills, from the regional competitions all the way to representing New Zealand in Brazil at the international competition. “Competing in WorldSkills meant that Nadine has to train to a high standard. This reflected in Nadine’s professional work in the salon as well,” says Ursula. “I have seen incredible growth from Nadine in the past two years. The thought that goes into her designs and concepts, her incredible eye for balance, texture, personalisation and finish is not only beautiful but impressive to say the least. As her employer, I have been able to witness Nadine’s successes and aid in her development, and watch her talent in hairdressing soar.” Nadine isn’t the only to benefit from her WorldSkills training. Ursula has also seen the salon as a whole impacted by her involvement in WorldSkills. “Having a WorldSkills competitor has been inspiring for the rest of the team, especially the junior apprentices,” she

explains. “It has provided them with the opportunity to see the creative side of hairdressing. They have been able to see and learn techniques they wouldn’t normally see in a normal salon day, and Nadine was always happy to pass on her knowledge. The girls have a role model.” Nadine’s clients have also loved getting behind her in the competition and showing their support. “We encourage a sense of family here between staff and with clients,” says Ursula. “They were proud of Nadine for competing at such a high standard. Like us, they were proud, wanting her to do well and were encouraging when it came to fund-raising and being flexible with their appointment times.” Ursula says she would 100% recommend that other employers get behind this competition. “As employers in this industry, we have a duty to keep our profession at a high level. WorldSkills aids in this. By taking the time to invest in our staff, by training them and supporting them in such an endeavour, we are communicating to our employees that they valuable assets. Statistics show that this decreases overall staff turnover rates and increases staff contentment and moral. We should encourage our team to strive for more and to look for ways to improve their skills.”



Body art performance by the New Zealand Body Art Trust and dancers from the Apollo Theatre School Photography courtesy of Simon Gillson

nz beauty awards In July, the best in the beauty industry gathered in Auckland for the NZ Beauty Industry Awards. In partnership with The NZ Association of Registered Beauty Therapists, these awards celebrate experienced beauty professionals, young talent, and outstanding business people. New Zealand actor and presenter Shannon Ryan MC’d the evening held at the Rendezvous Hotel in the heart of Auckland city. Six awards included Most Promising Therapist, Therapist of the Year and Best New Business Model. As well as announcing the award winners, the event also featured a captivating body art performance by The New Zealand Body Art Trust and dancers from the Apollo Theatre School.

taking home awards not only in this category but a myriad of others as well. For NZ Therapist of the Year winner Sophie Hull, just making it to the top three for this award left her feeling “absolutely ecstatic”. “I had spent the last two years focusing on growing our business in Alexandra, so to be in the finals for treating my clients was very exciting. I never once thought that I could achieve Therapist of the Year, and that moment of standing on the stage to receive the award is one I will never forget.”

NZ Therapist of the Year Winner: Sophie Hull, Harmony Skin & Beauty (Above left) Runner Up: Tegan Frost, Silk Spa (Above right) Harmony Skin & Beauty from Alexandra and Silk Spa from New Plymouth were two of the big winners of the night,



For Silk Spa’s Tegan Frost, being runner-up for this highly contested award was an incredible experience. “I am so excited to see where my career will take me in the future. I just love what I do and I am so thankful to go to work every day to work as a beauty therapist.”

" W h e n m y c a re e r p a t h l e d m e t o b e a u t y t h e ra p y, I k n e w i n m y h e a r t t h a t I h a d fo u n d m y t r u e p l a c e . "

work on every single day, and winning this award is one of the things I have been working towards pretty much from day one. To be recognised within my industry, judged by women that I have admired from afar for years, is mindboggling and humbling, I’m not sure when it will sink in.” The runner up for this prestigious award was Cocoon Beauty & Day Spa from Christchurch. Owner Jessica Telfer says that taking out this award was a career highlight for her.

NZ Most Promising Therapist Winner: Karyn Starchuski, Silk Spa (Above left) Runner Up: Cassie Cross, Skin Dynamics (Above right) Karyn Starchuski took home another trophy for Silk Spa when she was named NZ Most Promising Therapist. Karyn says she mainly entered this award for the challenge and the experience but never expected that she would win.

“Being recognised on a national scale, alongside so many talented and exceptional peers, I can honestly say is a career highlight for me. It creates a real buzz in the clinic, clients get excited for you, and to see your team members so proud about their workplace and their role within it is really priceless. Our entire team flew to Auckland for the awards evening, and to be able to have them there to share in the success of the business was just magic.”

“Having my name called out as the winner was surprising and emotional. I did not expect to win, but clearly if you put in the hard work it does pay off!” The runner-up for Most Promising Therapist was Cassie Cross from Skin Dynamics in Winton. Cassie enjoyed the process of putting together her application and entering this award, saying that it reminded her why she fell in love with the beauty industry.

Best New Business Model Winner: Harmony Skin and Beauty, Co-Owner Trudi Hull (Above left) Runner Up: Renaissance, Owners Emma Nijman and Sharnelle Mitchell (Above right) The team from Harmony Skin and Beauty in Alexandra were thrilled to take out the Best New Business Model award.

Best Business Model Winner: Silk Spa, Owner Charlotte Ward (Above left) Runner Up: Cocoon Beauty & Day Spa, Owner Jessica Telfer (Above right)

“To be named as the winner in our category on the night was an absolute highlight for us all. Our dedicated staff have embraced the win as their own. It is so exciting to return home to the clinic and see our very loyal clientele as excited as we are about the win,” says co-owner Trudi Hull.

Silk Spa owner Charlotte Ward was blown away that they took out the Best Business Model award.

The runner up for the Best New Business Model category was Renaissance in Christchurch. Co-owner Emma Nijman says that being recognised against the best in the industry was a huge honour.

“Silk Spa was a dream of mine long before we opened our doors in 2009. Being leaders in our field is something we

“It is an accolade that each team member of Renaissance can be proud of.”



The Venue

NZ Nail Technician

Industry Award

Winner: Katrina Lassey, NailArtFX (Above left) Runner Up: Penny Lazic, Monaco Nails & Beauty (Above right)

Winner: Donna Smith, Professional Skin & Beauty (Above)

The nail industry was recognised at the Beauty Awards for the first time this year. Katrina Lassey from NailArtFX took out the top honour, named the first ever NZ Nail Technician of the Year. Katrina says she took some convincing to enter the awards, but she’s so glad that she did it. “There are so many talented nail techs out there, any one of them could have won this award, so to have won the title of 'New Zealand Nail Technician of the Year' is a real honour. Having nail technicians recognised by the NZ Beauty Awards gives NZ nail techs a national title to work towards, which I'm sure will encourage a higher standard throughout the industry.”



Donna Smith from PSB won the Contribution to Industry Award. Unfortunately, Donna was overseas on the night of the awards so Michelle Woodyard accepted the trophy on her behalf. The award was presented by Judy West, president of the NZ Association of Registered Beauty Therapists. Donna says she was very humbled and honoured to receive this award. “When my career path led me to beauty therapy, I knew in my heart that I had found my true place. I am very proud to be involved with our beauty therapy industry in New Zealand as we evolve into highly trained skin care professionals who are equal to the best in the world.”

Runner-up for this award was Penny Lazic from Monaco Nails & Beauty in Auckland. She was pleased to have been able to enter the awards this year.

Donna is passionate about helping create a professional beauty and skincare industry in New Zealand and says she strives always to ensure the industry gets the recognition and respect it deserves.

“Entering the NZ Beauty Awards was a great way to push myself first to acknowledge how much I have achieved, and then motivate myself to achieve even more. Being awarded Runner Up Nail Technician of the Year makes me want to prove to everyone I deserve it, which in turn has made me a better Technician.”

“I know that I am not alone in that objective and there are so many wonderful people who have come before me who have worked or are working to achieve this. I would like to dedicate this award to all of these people, as none of us ever work alone; we always surround ourselves with great people to achieve our goals.”

“When I was a boy... school didn’t matter to me”

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Why the hell not? Want help?

Call (04) 499 1180

nzarh regional competitiOns Over the last few months, NZARH held their regional competitions.

Between June and August, NZARH (the New Zealand Association of Registered Hairdressers) held competitions across their regions. The winners of the regional competitions go on to compete in the Supreme Awards in October. Congratulations to the winners from each region.

Auckland 1st – The Cut – Next Generation Hae Rin Lee – Vada

1st – Novice Styling First Year Full Time Pre-Trade Course – Kylie Dyers – Servilles

1st – The Colour – Senior Stylist Mana Dave – BLAZE

1st – The Cut – Senior Stylist Bethany Paige Woods – Vada

1st – Novice Styling Second Year Full Time Pre-Trade Course Sian Stoddart – Premier

1st – Oceanic – The Cut Bethany Paige Woods – Vada

1st – The Style – Next Generation Amber Erickson – Jan Waite Hairdressing 1st – The Style – Senior Stylist Bethany Paige Woods – Vada

1st – The Colour – Next Generation Stephanie Campbell – Jan Waite Hairdressing

1st – Oceanic – The Conversion Bethany Paige Woods – Vada 1st – Oceanic – Overall Bethany Paige Woods – Vada

Canterbury-Westland 1st – The Cut – Next Generation Kirsten Hamell – Pure Hairdressing 1st – The Cut – Senior Stylist Kylee Hurst – DNA Hairdressing 1st – The Style – Next Generation Mikayla Pupich – Soho Hair and Beauty 1st – The Style – Senior Stylist Alana Fiebig – Soho Hair and Beauty

1st – Novice Styling First Year Full Time Pre-Trade Course Ashlee Thorpe – Aoraki Polytechnic 1st – Novice Styling Second Year Full Time Pre-Trade Course Sharina Gorton – Aoraki Polytechnic 1st – The Colour – Next Generation Caitlin O’Callahan – The Headmistress Hair Designers

1st – The Colour – Senior Stylist Haley Scandrett – True Grit Hair Spa 1st – Oceanic – The Cut Michelle Marsh – Surreal Hairdressing 1st – Oceanic – The Conversion Megan Mitchell – Blondini’s 1st – Oceanic – Overall Megan Mitchell – Blondini’s

Hawkes Bay 1st – The Cut – Next Generation David Munro – MPhosis Hair 1st – The Cut – Senior Stylist Teagan Steed – Pure Hair 1st – The Style – Next Generation David Munro – MPhosis Hair 1st – The Style – Senior Stylist Natasha Bird – Mphosis Hair



1st – Novice Styling First Year Full Time Pre-Trade Course Louise Heath Andersen – Premier 1st – Novice Styling Second Year Full Time Pre-Trade Course Ellalis Winton Reading – EIT 1st – The Colour – Next Generation David Munro – MPhosis Hair

1st – The Colour – Senior Stylist Amanda Lavery – Mphosis Hair 1st – Oceanic – The Cut Melanie Redington – Pure Hair 1st – Oceanic – The Conversion Melanie Redington – Pure Hair 1st – Oceanic – Overall Melanie Redington – Pure Hair



Oceanic – The Conversion – Melanie Redington – Pure Hair


Oceanic – Overall – Hazel Newman – Three Hairdressing

Oceanic – Overall – Megan Mitchell – Blondini’s


Oceanic – The Conversion – Courtney Jackson – Be Ba Bo



Manawatu 1st – The Cut – Next Generation Katherine Parsons – Magic Happens Hair and Beauty

1st – Novice Styling First Year Full Time Pre-Trade Course Lee Nahona - UCOL

1st – The Cut – Senior Stylist Karina Gollins – Karina Grace Hairdressing

1st – Novice Styling Second Year Full Time Pre-Trade Course Tara Laurent - UCOL

1st – The Style – Next Generation Cassie Braithwaite – Spectra 1st – The Style – Senior Stylist Tiffiny Spencer – Protégé Wanganui

1st – The Colour – Next Generation Katherine Parsons – Magic Happens Hair and Beauty

1st – The Colour – Senior Stylist Karina Gollins – Karina Grace Hairdressing 1st – Oceanic – The Cut Salina Murphy – The Hairdressing College 1st – Oceanic – The Conversion Salina Murphy – The Hairdressing College 1st – Oceanic – Overall Salina Murphy – The Hairdressing College

Northland 1st – The Cut – Next Generation Misty Fenton – Three Hairdressing 1st – The Cut – Senior Stylist Vanessa Carter – Three Hairdressing 1st – The Style – Next Generation Emily Openshaw – Strand Salon 1st – The Style – Senior Stylist Hazel Newman – Three Hairdressing

1st – Novice Styling First Year Full Time Pre-Trade Course Waverley Dixon – North Tec 1st – Novice Styling Second Year Full Time Pre-Trade Course Jena Huntington – North Tec 1st – The Colour – Next Generation Misty Fenton – Three Hairdressing

1st – The Colour Teresa McInerney – Villa Hairdressing 1st – Oceanic – The Cut Hazel Newman – Three Hairdressing 1st – Oceanic – The Conversion Laurel Stratford – Northland Hair Company 1st – Oceanic – Overall Hazel Newman – Three Hairdressing

Otago 1st – The Cut – Next Generation Liana King – Moha 1st – The Cut – Senior Stylist Kylie Crutchley – Silver Haircutters 1st – The Style – Next Generation Makaela Tiddy – Fusion Hair 1st – The Style – Senior Stylist Kylie Hayes – Moha

1st – Novice Styling First Year Full Time Pre-Trade Course Dolly Samai – Community College Southland 1st – The Colour – Next Generation Liana King – Moha

1st – Oceanic – The Cut Jennie Hasler-Jacobs – Zouave 1st – Oceanic – The Conversion Jennie Hasler-Jacobs – Zouave 1st – Oceanic – Overall Jennie Hasler-Jacobs – Zouave

1st – The Colour – Senior Stylist Kylie Hayes – Moha

Southland 1st – The Cut – Next Generation Alisha Loach – Fred and Gingers 1st – The Cut – Senior Stylist Mikaela Edwards – Runway 1st – The Style – Next Generation Alisha Loach – Fred and Gingers 1st – The Style – Senior Stylist Natasha King – Fred and Gingers



1st – Novice Styling First Year Full Time Pre-Trade Course Ashley Sinclair – SIT 1st – Novice Styling Second Year Full Time Pre-Trade Course Chloe Hetaraka – SIT 1st – The Colour – Next Generation Matthew Brown – Venom

1st – The Colour – Senior Stylist Gina Reidy – Spectrum 1st – Oceanic – The Cut Natasha King – Fred and Gingers 1st – Oceanic – The Conversion Jennie Hasler-Jacobs – Zouave 1st – Oceanic – Overall Jennie Hasler-Jacobs – Zouave



Oceanic – Overall – Cathy Davys – VIVO Tory Street

Oceanic – The Cut – Bethany Paige Woods – Vada Image courtesy of Jock Robson


Oceanic – The Cut – Christa Rowling – Get Funkd Willis Street



Taranaki 1st – The Cut – Next Generation Denby Edwards – HQ Hair by Design 1st – The Cut – Senior Stylist Nicole Christophers – Vie Hairdressing 1st – The Style – Next Generation Shayana Mason – Tangles Hair Studio 1st – The Style – Senior Stylist Jessica Lay – HQ Hair Studio

1st – Novice Styling First Year Full Time Pre-Trade Course Ali Fabish – WITT 1st – Novice Styling Second Year Full Time Pre-Trade Course Jess Huysamen – WITT 1st – The Colour – Next Generation Zeb Schiamanski-Hunt – Be Ba Bo

1st – The Colour – Senior Stylist Jennifer Brougham – Be Ba Bo 1st – Oceanic – The Cut Nellie Rogers – Hair by Ebony 1st – Oceanic – The Conversion Courtney Jackson – Be Ba Bo 1st – Oceanic – Overall Nellie Rogers – Hair by Ebony

Waikato 1st – The Cut – Next Generation Courtney Lock – Varda 1st – The Cut – Senior Stylist Heidi Christian – Varda 1st – The Style – Next Generation Charles Ormsby-Aromoana – Team Seven Ltd. 1st – The Style – Senior Stylist Jacquetta Karam-Whalley – Team Seven Ltd.

1st – Novice Styling First Year Full Time Pre-Trade Course Kylie-Ann Roughan – Varda 1st – Novice Styling Second Year Full Time Pre-Trade Course Alie Doevendans – Varda 1st – The Colour – Next Generation Amie Lee – Zibido Hair

1st – The Colour – Senior Stylist Seamus Karam-Whalley – Team Seven Ltd 1st – Oceanic – The Cut Bianca Karam-Whalley – Team Seven Ltd 1st – Oceanic – The Conversion Seamus Karam-Whalley – Team Seven Ltd 1st – Oceanic – Overall Seamus Karam-Whalley – Team Seven Ltd

Whanganui 1st – The Cut – Next Generation Emily Guddop – Jax Hair Studio

1st – The Style – Senior Stylist Robyn Collins – Protégé Hairdressing

1st – The Cut – Senior Stylist Tiffiny Spencer – Protégé Hairdressing

1st – Novice Styling First Year Full Time Pre-Trade Course Sam Watkin – Wanganui UCOL

1st – The Style – Next Generation Emily Guddop – Jax Hair Studio

1st – Novice Styling Second Year Full Time Pre-Trade Course Cherri Holly – Wanganui UCOL 1st – The Colour – Next Generation Emily Guddop – Jax Hair Studio 1st – The Colour – Senior Stylist Tiffiny Spencer – Protégé Hairdressing

Wellington 1st – The Cut – Next Generation Daniela Rubbert – Blue Cactus Hairdressing 1st – The Cut – Senior Stylist Kiri Roberts – Mane Salon 1st – The Style – Next Generation Ashley Kibblewhite – Reds Hairdressing 1st – The Style – Senior Stylist Warren Dion Smith – Sutherland Todd



1st – Novice Styling First Year Full Time Pre-Trade Course Phalla Mom – Premier 1st – Novice Styling Second Year Full Time Pre-Trade Course Mlone Kahi – Weltec 1st – The Colour – Next Generation Abbey-Rose Hudson – Weltec

1st – The Colour – Senior Stylist Kiri Roberts – Mane Salon 1st – Oceanic – The Cut Christa Rowling – Get Funkd Willis Street 1st – Oceanic – The Conversion Cathy Davys – VIVO Tory Street 1st – Oceanic – Overall Cathy Davys – VIVO Tory Street



Oceanic – The Cut – Natasha King – Fred and Gingers


Oceanic – The Conversion – Bethany Paige Woods – Vada Image courtesy of Jock Robson

Oceanic – Overall – Nellie Rogers – Hair by Ebony


Oceanic – The Cut – Michelle Marsh – Surreal Hairdressing



Beard 1st place – Sam Wakelin Image by Hai hang Lai



The judges Image by Corey Blackburn Photographer

Beard 2nd place – Brian Wilson Image by Corey Blackburn Photographer

Competition organiser – Ygnacio Cervio Image by Hai hang Lai

Whiskerina winner – Fran Henricksen Image by Hai hang Lai Entertainment at the competition Image by Corey Blackburn Photographer

3rd place beard – Malcolm 'Santa' Dixon Image by Corey Blackburn Photographer

1st place Mo – Stu Giles and the two runners-up Image by Corey Blackburn Photographer

1st place Mo – Stu Giles Image by Corey Blackburn Photographer

In August, the biggest and boldest beards and mo’s took the stage in the second annual NZ Beard & Moustache Competition. People came from all over the country to be part of the hairiest night of the year at the Kings Arms Tavern in Auckland. Categories included Best Beard and Best Moustache, and the competitors went all out with their entries. Even the ladies got a look-in this year with the new category ‘Whiskerinas’ (ladies wearing fake beards/moustaches). In total just under 500 people came out for the event. Organiser Ygnacio Cervio, who brought competitive beard growing events to New Zealand, was thrilled with the turn out. “We had 51 beard contestants, ten moustache contestants and ten Whiskerinas,” he says. In the end, it was Christchurch’s Sam Wakelin who took out first place in the Best Beard category. It was Sam’s second time taking out the top spot; he won the title last year as well. Second place for Best Beard went to Brian Wilson, and Malcolm "Santa" Dixon placed third.

When it came to the moustaches, Stu Giles was the big winner of the night. Second place for Best Moustache went to Lance O´Dell and third place to Tim Hall. In the new Whiskerina category, Fran Henricksen took home the top prize while the Crowd Favourite award went to Jason Moorfield. Along with the competition, the night also featured live music, entertainment and raffle prizes. There were facial hair grooming products available for purchase too including from the event’s main sponsor, Lambert's Luscious Beard Oil. Bearded NZ also travelled from the Coromandel to be there, and Vinny's Barber Shop had a stall promoting his new shop. PLebHouse was at the door giving away 100 free leave-in beard conditioner samples. All proceeds from the night went to the Child Cancer Foundation. Organiser Ygnacio was happy with the results, saying the event raised around $4000 in total for this great organisation.



a guide to wet shaving Peter Wells of Ali Babas in Wanaka shares his advice on wet shaving. What is wet shaving? Well, it is precisely what it sounds like: It's when you shave the face wet as opposed to dry (i.e. with an electric shaver). A wet shave can be called a cutthroat shave or a straight razor shave. It may surprise you to know that man has been shaving since prehistoric times. These methods have evolved from primitive (yet sharp) flint blades, but the goal remains the same – to remove the hair from the face. Traditional barbers were the masters of the straight razor. Barbers would pamper their clients and have lines leading out the door. Nowadays they’re much rarer but more specialized. Modern barbershops are opening in the main cities in response to a demand for luxurious shaving experiences. There’s nothing like reclining in a comfortable leather chair with a hot towel on your face to prepare you for a professional shave.

Cutthroat razor: Used to cut stubble. Use a cutthroat razor with disposable blades, not one that needs sharpening with a strop. When shaving with an open blade there is a high risk of accidentally cutting the clients face. Using disposable blades removes the risk of transferring blood to another client. Disposable razor blades: Also used to cut stubble. There are many varieties available on the market that vary in quality, so try the different types to find a blade that best suits your budget.

Cutthroat shaves are a great service to offer the man who has never had one, to groomsmen getting prepared for the Big Day, as a separate service, or as an add-on to another service. Offering this service increases revenue in your barbershop.

Shaving mug and shaving brush: Used to whip up shaving cream to provide a thick lather. Once again, there are many different types of shaving brushes, from synthetic, to boar or badger hair, each providing different levels of bristle softness.

What you need

Disposable gloves: Used to protect you and your client from the risk of transferring blood. As barbers, we face the risk of cutting ourselves with our scissors and even though we may use plasters to cover that cut, the potential risk remains. Using gloves mitigates this risk. Make sure to use nitrile gloves in case some staff or clients are allergic to latex.

Hot towels: Used to heat and soften the hair and face. You can use hot water to heat your towels or heat them in a microwave or hot towel cabinet. The towels should be hot enough to steam and soften the hair but not hot enough to burn the clients face.


Good quality shave products: Used to provide good lubrication to allow the razor to glide across the face. These may include shaving creams, shave gels or shaving oils. The choice of product comes down to personal preference.


A STEP-BY-STEP GUIDE TO WET SHAVING Step 1 Consultation: After greeting and seating your client, ask him “How close would you like your shave today?� Clients with sensitive skin may not want or need a close shave. Take note of what direction the beard grows in and if there are any skin abnormalities such as moles, scars and skin tags. Make sure your client is comfortable. TIP: Placing a towel on the headrest ensures more comfort.

Step 2 Prepare the face for shaving: Make sure to wear gloves. Then wring out your first hot towel and wrap it across the beard. If your client has a long beard, you might want to trim it first. Trimming the beard gives the hot towel a better chance of steaming the face and softening the hair. Allow the towel to sit on the face for a couple of minutes before removing it.

Step 4

Step 3

Apply the second hot towel and allow it to sit on the facial hair for a further couple of minutes. Then use the towel to remove all the shave cream.

Apply the shave cream: Add shaving cream to your shaving mug and whip it up with a wet shaving brush till you get a thick creamy lather. You may need to use more water to get the right consistency. Apply to facial hair using a vigorous motion to lift the stubble and to help remove any dirt or dead skin. If you want, you can use a facial scrub and massage the face. The scrub and massage can create a more luxurious service, allowing you to charge a more premium price.

Step 5 Brush on your second lot of shave cream, using less vigorous motions this time. However, make sure you brush the stubble upwards, as this will make the hair easier to cut. Before this, some barbers choose to massage preshave oil onto the beard to help the face retain moisture and allow the razor to glide more easily.

TIP: Fill the shaving mug with hot water and allow the shaving brush to soak in it. This allows time for the bristle to swell with hot water, providing a warm lather.



Step 6 Make sure the blade is aligned correctly and start the shave, making sure the client is comfortable as you turn their head to the side. Hold the skin taut directly behind the blade and take small strokes in the same direction as the hair grows. Do not apply too much pressure and allow the blade to do the cutting for you. After each stroke, wipe the blade on a towel or paper towel, leaving the razor clean for the next stroke. I use the traditional 14 point shave pattern and vary it slightly for each client as it gives a planned route to move around the face. By using this technique, you can take full advantage of the different shaving techniques - free hand, backhand and reverse free hand.

Step 7

Step 8

Once you have completed your first pass, wrap a warm towel around the face and wipe away any loose hair and shave cream. At this point, the shave may be complete for a man with sensitive skin. If so, move to step 9, otherwise, apply your third lot of shave cream.

Start your second pass. This time, instead of going with the grain, we are going to go sideways to the grain, as this will give us a close shave. Never shave against the grain, as this can promote ingrown hairs and shaving rash and leave the skin sore. Shaving against the grain is not pleasurable for the client. If you accidentally cut a client’s face, stop the shave immediately. Pour an antiseptic lotion onto a cotton bud, place and hold on the cut until bleeding stops before you continue with the shave. Make sure any equipment or towels that touched the cut are sterilised or disposed.



Step 9 Finish the shave. Wipe the face down again with another warm towel, removing the last bits of loose hair and shaving cream. At this point, you can feel the clients face to ensure the shave is smooth and revisit any parts you need to shave closer. Once you are happy with the shave, use a cold towel or whip the warm towel through the air a few times, making it instantly cold. Wrap the towel around the client’s face, cooling and closing the pores of the skin. Allow this to sit as you tidy up your gear. Apply an aftershave moisturiser and massage gently into the skin or you can slap on an alcohol based aftershave, giving the client’s face a good sting (that is up to you). Bring the client back up slowly to reveal their freshly shaven face and remove the cape. Done.

TIP: Before disposing of the blade, offer to add a neck shave to the service.

Want to know more about wet shaving? The New Zealand Certificate in Commercial Barbering (launching soon) covers all you need to know about wet shaving and other barbering skills. Contact HITO on (04) 499 1180 or email to find out more.



“only two types of people know how to use this...”

Qualified or Unqualified WHO WOULD YOU TRUST? Been working in New Zealand as a barber for 5 years or more? Got a qualification to show for it?

Why the hell not? Want help?

Call (04) 499 1180

NAIL SHAPING A step-by-step guide to nail shaping for beauty therapists. Shaping nails correctly is an important skill for any beauty therapist or nail technician. It's the first stage in many nail treatments. We’ve created a step-by-step tutorial on how to make sure clients get the best nail shape for their needs.

Consultations Always start with a discussion and ask lots of questions. The consultation will give you an idea of what the client wants for their nails and if it's practical and realistic. Chances are the client will be open and willing to listen to your suggestions. Ask: •

What shape and length they have been wearing and if it's working for them.

What they like and don’t like about their nails and hands. You can recommend nail shapes that will either flatter or minimise features.

What they do for a living. What are their hobbies? Do they play sport? Like to garden? Work in an office or a warehouse? Their lifestyle can influence which nail shape will be most practical. If they do manual labour, longer more stylised nails may not be the best choice.

If they want natural or enhanced nails. Enhanced nails may give more choice in terms of shape and length, but maintaining enhancements is more timeconsuming and costly.



The cuticle shape is a good sign of what nail shape would best suit the client . A re t h e y c u r v e d , s q u a re d o r s q u a re d w i t h ro u n d e d e d g e s? A i m t o h a v e t h e f re e edge of the nail match the cuticle shape.

Determining Shape Inspect the natural nails and hands. Are the nails flat or do they have a high C-curve and arch? Are the nail beds short or long? Are their fingers long or short? The cuticle shape is a good sign of what nail shape would best suit the client. Are they curved, squared or squared with rounded edges? Aim to have the free edge of the nail match the cuticle shape. Avoid using the natural smile line (line created where the nail plate leaves nail bed to create free edges) as a reference for nail shape. Smile lines are often crooked and don’t match from finger to finger.

Nail Shapes Most clients lean towards one of the five basic nail shapes: oval, square, squoval, round or almond. There are other variations of these shapes, but these remain the most common. Make sure nails are clean and dry before shaping. Oval The tapered side walls of the oval create an elegant and feminine shape. Ovals flatter all nail types, adding length while retaining softer curves. They can be longer to accentuate long nail beds or shorter to complement shorter nail beds. Square A classic French shape, the square has strong side walls, sharp or slightly rounded tips and a balanced C-curve. It is

arguably the most popular and the sturdiest nail shape, as the nail spans the entire width of the nail bed. This shape is ideal for longer nail beds, complementing the nail and adding length to the finger. Nails can appear shorter and wider on clients with smaller nail beds. Squoval The squoval pairs the elegance and softer edges of the oval with the strength and length of the square. It is the strongest nail shape, and the most universally flattering as most of the nail is as wide as the nail bed. Short, wide nail beds benefit from the squoval as it lengthens the nail without being oversized. Round This is a conservative shape, as it mirrors the natural contours of the nail. It is ideal for men and women who like to keep short, low maintenance nails. Be mindful of hand size – wide nail beds and larger hands can look thinner, softening hand features and providing a well-kept and subtle nail outline. Almond The almond isn’t an everyday look. It is a shape popular with celebrities and for those who enjoy acrylic and nail art. Given the right circumstances, the almond shape can create length. Smaller hands with smaller nail beds can create subtle appearances of length while slender nail beds take nails to a more noticeable and extreme level.


1. Make sure your hands, the client's hands and all your tools and surfaces are clean. Applying a hand sanitiser to the client's hands before is important.



2. Begin by trimming the nails with nail clippers. That way all the nails are of an even length, which will help with shaping them later.

3. Begin filing the nails. For this shape, the nail technician used a gentle 'sawing' motion from the outside of the hand to the inside. This creates a smooth oval shape. Use a file of 240 grit or above – any lower and you risk tearing the layers of the nail plate apart.

6. Apply a cuticle softening oil (make sure to keep the applicator away from the skin to avoid contamination) and gently push the cuticles back with a cuticle pusher. This is designed to remove any loose and non-living tissue from the nail.

8. After shaping the nails (if the client does not want polish), you can buff the nails. If the client wants polish there is no need for buffing. Your product provider will have instructions on how to prepare the nails for polish.

7. Gently use a cuticle buffer and manicure nipper to shape the cuticles and remove the dead skin around the nail. Do not cut into the living tissue – this can cause an infection! 9. Remove any nail dust around the client’s nails and fingers. Finish by massaging the hands. Thoroughly clean the work area and all your tools.

4. Soak the nails in warm water.

Thank you to Rosa and Dezire Salon for their assistance. For the specific images featured, Rosa used CND products. 5. Dry the hands gently.

Want to know more? HITO offer a Beauty Therapy Apprenticeship and a National Certificate in Beauty Services (Nail Technology). Both cover the skills you need to be a successful nail technician. Contact HITO on (04) 499 1180 or email for more information.



The art of cOloUr Wendy Hill, Wendy Hill Cosmetics. In the beauty world, staying current with colour trends and directions is essential. One important trendsetter is US-based colour company Pantone, who pick a ‘Colour of the Year’ every year. This colour is incorporated into fashion, hair, makeup, nails, interior design, and more. In 2015, Pantone named Marsala as the Colour of the Year. Marsala is a reddish hue, halfway between a rose-pink and brown. It takes its name from Sicilian fortified wine. Pantone describes the colour as “an earthy wine red…that enriches our minds, bodies, and souls”. Marsala is an easy tone with which to work. It translates easily into hair and beauty, and it suits almost all skin tones.


Marsala both as a statement colour (think lipsticks) or as an accent colour. Makeup artists can create deep, moody looks from Marsala shades. These looks are popular among celebrities such as Lorde, Kylie Jenner, Rihanna, and Kate Moss, who are frequently spotted wearing dark lip shades.

Marsala is the perfect colour for hair, with shades of deep wine red and red-browns that look sophisticated and natural. It can easily be worked into lighter shades and highlights during summer when a clients’ prefer a lighter look.

Because Marsala can be worn in both dark and light shades, expect to see lighter, warmer Marsala beauty products launched throughout the year. These light and dark shades make this colour wearable throughout the year and at different times of day.

It also works well in nails, with a darker, vampy shade for winter and then lighter, warmer red-browns for summer. Cosmetic companies are also introducing ranges that use

Light and dark Marsala shades can also be combined easily, carrying the popular dark lip into spring while lightening the rest of the makeup look.


WENDY HILL 'MARSALA' LOOK TUTORIAL We’ve put together a great look that combines lighter Marsala eye colours with dark lips to create a fresh spring look. STEP ONE Smooth, silky skin is still paramount for spring and summer. Prep the skin with a primer, such as Wendy Hill Skin Primer Velvet Veil. Then use an SPF moisturiser, such as the Wendy Hill Anti-Aging Tinted Moisturiser SPF30, creating a smooth finish and ensures protection from the sun. Add a few drops of highlighter to the moisturiser before you apply it. The moisturiser will highlight the skin beautifully. Add the highlighter to the cheekbones and the sides of the temples. The highlighter will create a bright, vibrant face to off-set the rich tones in the Marsala makeup. STEP TWO Brows are the next step. Soften and shape the brows with a taupe coloured liner, such as Wendy Hill Indelible Brow Liner –Taupe. Then polish with a brow mascara such as Clear Brow Sealer Mascara to complete grooming the brows. STEP THREE The next step is the eyes. We’ve used a simple eye look, as the main feature will be the lips. Start by highlighting the eyes. We’ve used Candle Glow Pearly Pink all over the lid and brow area for a dewy effect. We followed this with Eyeshadow Antique Gold pressed onto the lids and under the eyes, gently blending the edges to create a soft, smudgy eye. Make sure to blend the eyeshadow thoroughly to create the smudgy effect. Finish with a touch of eyelift cream such as our No Baggage Eyelift just under the brow bone. This cream

freshens the eye area and acts as an extra highlighter. Finish with a black mascara and primer, such as the MD Lash Amplifying Mascara and Primer. Simple eye makeup is the sexiest way to offset strongly defined lip shades. STEP FOUR Step four is the lips – the focus of this look. We chose the deepest shade in the Wendy Hill 5-shade Lipstick Carousel for this vampy lip. These deep tones brighten the complexion and make the teeth look whiter, but can be trickier to apply. Trace around the lips first with a chocolate coloured lip liner first (we used the Wendy Hill Chocolate Liner), then colour in the lips using the pencil to create a lovely earthy base. Finally, apply lipstick carefully with a lip brush. Other shades of red work with this look. Think about deep matte reds or spicy reds. These are on-trend and make a great statement look. STEP FIVE When you’re using rich lip shades, do the blush last to avoid adding too much colour. With the lips defined, the cheeks need less pop. Pat some bronzer just under the edge of the cheekbones to contour and mould it into the skin by pressing lightly with the brush. Then add a little of a warm peachy blusher shade on the apples of the cheeks for a fresh, warm natural look. We used the Blusher/Bronzer Duo Two Fabulous. As the Pantone experts say, Marsala is a great ‘go-to’ colour for beauty, providing beautiful highlights for eyes, lips, cheeks and hair, and a captivating pop of colour for nails.





Industry Salon, along with ten other businesses are the first salons to get involved with the new HITO Beauty Therapy Apprenticeship.

“Being qualified gives you credibility. It shows that you’ve put in the hard yards, and your customers know they’re going to get a professional service.

“The beauty therapy apprenticeship is fantastic,” Paula says. “Our customers and our other staff love working with our beauty therapy apprentice."

“Employing successful people that our customers love gives me a real sense of achievement,” Paula says. “Running a beauty business is hard work, but it’s worth it."

Paula says a career in beauty is extremely rewarding. There are so many different pathways to follow in beauty, including sales, skincare, makeup, massage, and more. But, Paula says, it’s important to get qualified.

For those wanting a career in beauty, Paula advises them to explore every opportunity. She says they should set goals, and know what they want to achieve. And, most importantly, Paula says “Get qualified and learn from good people”.


RENEE MACRAE – BEAUTY THERAPY APPRENTICE “I’ve always loved the beauty industry. When the opportunity came up to do a beauty apprenticeship, I knew I had to do it”. Renee originally worked as a hairstylist at Industry Salon before taking a break from the industry. She’d always considered retraining as a beauty therapist, but wasn’t sure she wanted the fees that would come with doing a full-time course. When Paula McFlynn, owner at Industry, called Renee about the beauty therapy apprenticeship, Renee knew it was the perfect opportunity. “Learning on the job is the best way to learn. I already have a job, so there’s no need to find one after I qualify, and I’m

getting paid as I train. Plus the fees are very affordable”. Renee enjoys the rapport she builds with clients in the salon. Because she’d worked at Industry Salon before, Renee already knew several of the clients, which has made her training a lot easier. Renee’s favourite part of beauty therapy is skincare and facials. She loves seeing the look on client’s faces when they see the results of their treatments. “I love seeing how relaxed they are, and seeing them touch their skin afterwards and realise how good it looks.”

We’re looking for more beauty employers who want to take on a new apprentice or encourage an existing employee to become qualified. Register for a brochure by emailing your details to or call Tania on 021 818 364 to talk about Beauty Therapy Apprenticeships.



" …y o u c a n t ra v e l , h a v e a m a z i n g e x p e r i e n c e s a n d a re w a rd i n g c a re e r. "

michael beel The 2015 NZ Hairdresser of the Year shares his career highlights and his advice for future hairdressers.

Michael Beel, Creative Director at Buoy Hairdressing in Wellington, took away the prestigious NZ Hairdresser of the Year title at Sydney Hair Expo. “It’s been a dream of mine to win this award for a long time. I’ve entered the award ten times and been a finalist five times. To win the award and be among some of our great industry leaders is a dream come true”. Unsurprisingly, hard work and commitment goes into winning this award. Entrants first have to submit a new photographic collection, including four models and six images. Every stylist selected as a finalist has to answer five or six questions, detailing how they’ve helped educate and promote hairdressing and what they’ve done in hairdressing over the past year. “It's not just about producing the best cut on the day, or creating a fantastic photo,” Michael says. “It’s about consistently working hard and committing yourself to hairdressing.” Hairdressing isn’t about money or fame, Michael says. Anyone getting into hairdressing for those reasons is unlikely to win the award, but those who love hairdressing, who care for youth and give back to the industry will be rewarded.



PHOTOGRAPHER: Jessica Sim HAIR: Michael Beel MAKEUP: Kiekie Stanners STYLING: Dan Ahwa Models from Red11 and Clyne Model Management



PHOTOGRAPHER: Jessica Sim HAIR: Michael Beel MAKEUP: Kiekie Stanners STYLING: Dan Ahwa Models from Red11 and Clyne Model Management



" N Z h a i rd re s s e r s a re t r u l y g re a t p ro fe s s i o n a l s w h o l o v e o u r j o b s a n d a re c o n s t a n t l y d e l i v e r i n g t o a h i g h s t a n d a r d . "

As NZ Hairdresser of the Year, Michael plans to continue his education work around the country. He is running several seminars and working to lift the standard of styling in New Zealand. Michael is looking forward to a course with Sam McKnight, the stylist responsible for the hair for Mario Testino, Karl Lagerfeld, Vivienne Westwood and more. His successful career stretches over 30 years. Michael is looking forward to learning from Sam, and to passing his learning on to the New Zealand hairdressing industry. He’s also looking forward to working with the other fantastic hairdressers who will be taking this course, and seeing where those collaborations can take him.

For anyone looking for an apprenticeship, Michael recommends going into salons and speaking to the owners to see if they’re willing to take on an apprentice. Starting as a salon assistant working Saturdays can be an excellent way to dip your toes in and see if hairdressing is right for you.

For Michael, a career in hairdressing wasn’t originally on the cards. He was studying marketing and psychology at Otago University when his hairdresser offered him a parttime job. Michael took up the offer, seeing an excellent way to make some spare cash. But once he started in the salon, he knew hairdressing was the career for him. He dropped out of university and started an apprenticeship, earning $5 an hour.

Michael is the perfect example of this. After qualifying, career highlights have included working at London and New York Fashion Week, directing shows at NZ Fashion Week, and regularly working with Fashion Quarterly. These projects give Michael the chance to experience a different creative environment outside the salon and work with some brilliant, creative people.

“As a hairdresser, I get to make people feel good about themselves every single day. I enjoy lifting their spirits and seeing the twinkle in their eye when they look and feel amazing. That’s what makes my career worth it”. Michael gained his hairdressing qualification through an apprenticeship. He says working in a real salon environment is the best way to learn. “Doing an apprenticeship means learning every day with every different type of hair and helping solve every kind of

hairdressing problem. On a full-time course, you might only work with family and friends whereas training in a salon gives you a wider scope”.

“Be prepared for hard work, low pay at the beginning, and long hours,” Michael says. “But at the end you can travel, have amazing experiences and a rewarding career.”

Over the coming months, Michael plans to work on growing his profile and the profile of his salon. He also wants to continue his education efforts and mentor more young hairdressers. “I’ve just finished mentoring the L’Oréal ID Team. It’s fantastic and so rewarding to see them lifting their profile and learning”. “I want to give back to the industry and collaborate with other NZ hairdressers. We are always trying to lift the bar and upskill. NZ hairdressers are truly great professionals who love our jobs and are constantly delivering to a high standard”.

" Tra i n i n g i n a s a l o n g i v e s y o u a w i d e r s c o p e . "



Model: Morgan Emily Davison. Makeup: Fiona Sole. Photography: Alex Effimoff. Hair: Warren Dion Smith.



Model: Maclean Hopper. Makeup: Debbie Powell. Photography: Alex Effimoff. Hair by Warren Dion Smith.

A CAREER IN HAIR Warren Dion Smith shares his hairdressing success. If you’re involved in hairdressing, chances are you’ve heard of Warren Dion Smith. When he’s not working for Weta Workshops, he’s competing in competitions, taking part in photo shoots, and still finding time to work in the salon. “Hairdressing has created so many opportunities for me. Being a hairdresser has made me incredibly successful”.

of the looks he created for the Hobbit Trilogy (think dwarves, orcs, and more).

Warren’s successful career kick-started in 2003 when he started at Weta Workshops. Working as a Wig/Hair and Makeup Effects Artist, Warren has worked on a variety of exciting projects, including the Hobbit Trilogy.

“I was nervous about being on stage in front of thousands of people. But meeting fans and showing them what I can create is very rewarding. I never thought I’d get to do anything like this, but now I’m addicted!”

Working for Weta has also given Warren the opportunity to travel the world. He recently spent time in the USA, Canada, and Australia, working at fan conventions. He shared his experiences working for Weta and demonstrated several

Warren loves travelling all around the world and meeting new people, but he also spends plenty of time at home in New Zealand. When he’s not working for Weta, Warren splits his time between competitions and working at Sutherland Todd in Rangiora.



"Completing my qualification gave me a sense of pride." Warren at a convention

Winning style at the 2015 NZARH regional competitions

Co founder of Weta Workshop Richard Taylor and Warren

“Sutherland Todd is owned by friends of mine, and I love working there. Working in a supportive salon environment is important to me. When I’m working in the salon, I get to make my clients feel like a million bucks, which is fantastic”. Warren recently competed in the NZARH Regional Competitions. He enjoys the creativity of competitions, getting to research, design, and pull off various looks. “I like inspiring people with my competition work the way I’ve been inspired by others,” says Warren. “I recently achieved one of my big goals, which was to win an award called the Golden Lady. It’s wonderful to have that on my mantel – I never thought it would happen”. “Competitions give me confidence, direction, and purpose. I would recommend that all stylists give it a go at least once. But make sure to understand the work that goes into them and practice your look over and over. Entering (and winning) competitions is an exciting experience – you get to be creative and meet tons of other creative people”. It was competitions that convinced Warren that he needed a qualification. Warren left school at fifteen and took up a job as a salon assistant, but he’d always struggled with school.



Warren at a convention

He didn’t feel up to tackling a qualification until he decided to be a competition judge. To be an NZARH competition judge, Warren says, you need a National Certificate in Hairdressing. “Completing my qualification gave me a sense of pride. I know that if I can complete my qualification, everyone can too, so I encourage everyone else to get their qualification”. “A lot of the time I am introduced as an artist, but qualified artist sounds much better to me. It means I completed all the unit standards and put in the time to gain my qualification. I’m very happy to have achieved it,” says Warren. For Warren, getting qualified was a personal achievement. He believes in the importance of education, and he plans to gain as many qualifications as he can. Warren’s success is the result of hard work and perseverance. “Anyone with a vision, goals, and dreams are destined for a successful career. Don’t make excuses – just get the job done. Make sure you are passionate and willing to own up to your mistakes”. “Also,” Warren adds, “be prepared to fold lots of foils – when I started, I used to refold perm papers!”

Cathy F (Southern admin) Julieanne Hartshorne (Jasmine McBeth Scholarship) and Kylie Dalley (Northern South SLM)

FROM SCHOLARSHIP TO SALON Two years’ ago, Julieanne Hartshorne took away the Jasmine McBeth Memorial Scholarship at the 2013 Industry Awards. The scholarship was set up in memory of Jasmine McBeth, a dedicated, passionate, and driven hairdresser who passed away in 2007. It goes to a current hairdressing apprentice showing the same dedication and passion as Jasmine. Julieanne received $3000, as well as a custom-made pair of scissors from KJ Scissors. Julieanne used her scholarship to complete the National Certificate in Business (Level 3) with HITO and to create a series of images for her portfolio. In July 2015 Julieanne opened her own salon. “It feels so amazing to have opened my salon. It was a huge job, but so rewarding. Words can’t express how proud I am – it’s so special to see it all come together”. It’s only been a few months since Julieanne opened the doors, but already business at Forever Hair and Beauty is booming. Julieanne and her family have spent countless hours renovating the salon and promoting the business, including flyer drops throughout the neighbourhood, new client discounts, and an active Facebook page. And it’s paid off, with a 94% rebooking rate and fantastic retail turnover. “The salon is doing remarkably well, considering we’ve only been open for a short time. I couldn’t be happier”. Julieanne was lucky in opening her salon because the perfect salon nearly fell into her lap. She had to organise finance and change the name on the lease, as well as open accounts for the business and complete some renovations. She also met with product company representatives to decide what products to use. Although the renovations were challenging, Julieanne says everything has gone smoothly so far. “I’m grateful that everything is going to plan,” Julieanne says. “I’m lucky to have great help and support if I need it”. Everything Julieanne has achieved with her Jasmine McBeth Memorial Scholarship has gone towards making her salon a success. In late 2013, Julieanne signed on to do the National Certificate in Business (Level 3), becoming the first business graduate from HITO.

“If I hadn’t done the business qualification I wouldn’t have the knowledge or confidence I have to take on my salon adventure,” Julieanne says. “The business qualification taught me to look at different options. It helped me bargain with the landlord, the insurance company, and the phone company and get the best deals with the product company reps. It also helped me with my budget forecast and my business proposal for the bank,” Julieanne says. Julieanne also used some of her scholarship money to do photo-shoots for her portfolio. She has some of these photos displayed on the wall of her salon, as well as in the marketing materials for her salon. “My scholarship has been a huge help to me, my family, and my business,” says Julieanne. Before she passed away, Jasmine McBeth’s goal was to own a salon. She saved money to achieve this, and it is this money that Jasmine’s parents put towards the scholarship. “This was something I thought about often,” Julieanne says. “I wanted to have something in my salon name to acknowledge Jasmine, and I thought the word ‘forever’ was perfect. Jasmine will forever be in our industry, my mind and heart. She is forever helping others and inspiring us, and I know me and the other scholarship recipients are forever grateful for the opportunities we’ve had because Jasmine”. Julieanne has big goals and dreams for her salon. Her first goal is to build a fully booked column. She also hopes to hire an apprentice by the beginning of next year and pass her learning on to someone else. “I get to run my business the way I want and keep my clients happy. I’m living my dream, and not someone else’s”.

" I g e t t o r u n m y b u s i n e s s t h e w a y I w a n t a n d ke e p m y c l i e n t s h a p p y. "



The products you need

The face beforehand

Applying the red makeup to the scar

Pressing the hairpin to the face

The finished scar

Midge Holding

HOW TO CREATE A REALISTIC SCAR Midge Holding has a long and varied career in makeup. Her experience includes working for the BBC on various shows, including Doctor Who. Midge now owns Minifies Makeup and Kryolan City. Midge shares some of her expertise with us, through a step-by-step tutorial on how to create a realistic scar.

How to create a realistic scar The first step in creating a realistic SFX scar is deciding where the scar is going to be. Areas where the skin is loose will produce a better result and be easier to work with, as one of the products used contracts the skin. Before you apply any products, clean the skin first. Use a skin tonic to remove any makeup or natural oils. This will make creating the scar easier. For the next section, I used the Kryolan Collodion. Collodion is a syrupy liquid made of cellulose nitrate. This is a common product used in theatrical or special effects makeup. Paint one layer of the collodion onto the skin with the brush provided. While the collodion is still wet, lightly press a straight hairpin along the scar. This will increase the depth of the scar. Once you have done this, let the first layer of collodion dry. As part of the liquid evaporates, the skin underneath contracts. This creates the appearance of a scar, and can also be used to simulate old age and wrinkles. Repeat the process until you have applied enough layers.

The more layers you apply, the deeper the scar. I would usually apply no more than three or four layers. This process will create an old-looking scar. To change the look of the scar, you will need to apply extra products. To create a recent-looking scar, apply a small amount of red makeup to the scar. I used Kryolan Supracolour. Use an eyeliner brush to apply the colour. If you want to make the scar look infected, use yellow and black. If you want the scar to look fresh, add some fake blood. This will make your scar resemble a deep cut.

About the products Collodion is an alcohol-based product that has been used in the TV/Film industries for many years. It is water resistant and long lasting and so is ideal for use on set and out on location. It is also very popular for SFX makeups and gory Halloween looks. To remove collodion, place a warm cloth over the area and gently peel it off. The skin will be red, and a dent will remain for a short while. The older the model, the longer the scar dent will remain because of the reduced levels of collagen in the skin.

Keep in mind: If your model has sensitive skin or has bruising or open wounds, you should not use collodion on the affected area. Extreme care should be taken when working near the eyes, and the product should not enter the mouth.



SEE YOUR WORK IN PRINT Are you a HITO apprentice or newly qualified stylist? Have you always dreamed of seeing your photographic work on the pages of a glossy magazine? Then enter the See Your Work in Print competition today. It’s easy to enter – just send us your images and details. Your images must be high quality, and you must have permission from the copyright holder for us to print the images. We’ll pick the best entries and print them in the next Forma. The See Your Work in Print competition deadlines for 2015 are: • 01 November 2015 • 01 February 2016

Each successful entrant will: • win a scissor sharpen from A Sharper Blade • have a chance to have their image featured on the cover of Forma. • be in the running for HITO See Your Work in Print Award. Each year at the Industry Awards, we announce the HITO See Your Work in Print Award winner. The winner is selected by Facebook vote. The person with the most ‘likes’ will win a stunning pair of scissors from A Sharper Blade.

• 01 May 2016


See Your Work in Print is sponsored by A Sharper Blade.

HAIR: Caroline Gill MODEL: Talia Neville PHOTOGRAPHER: Jessica Ruby

see yoUr wOrk in priNt 66


CHLOE FERGUSON YOUR SALON: Do Hair MODEL: Abigail Lawrence, Bella Robert PHOTOGRAPHER: James Jubb



My passion for hairdressing started when I was working as an assistant at a salon. I knew then that hairdressing was what I wanted to do. After doing my first-year full-time study I was lucky enough to gain an apprenticeship, so I could earn as I was learning as well as build my clientele from early on. As a newly qualified stylist, my favourite part of being an apprentice was that I was always learning and gaining new skills. I am now lucky enough to be able to pass this on to our apprentice. Getting the photos back after hours spent researching and creating a look - to see your vision come to life - would have to be my favourite part of doing fashion and photographic work. As was having the opportunity to let all of my creativity run wild doing things that you don’t do in everyday salon life. My biggest inspiration is Mana Dave. I love that even though he has won some incredible awards he is still humble and down to Earth – and his work is FLAWLESS. I want to continue to push myself to learn new skills and further my education. As for dreams, I would love to win some competitions and be a successful hairdresser. This photographic work was for a few competitions; I have entered them into Wella Trend Vision, Patrick Cameron and the Editorial Stylist Next Generation.

My Trend Vision shoot was much tribal inspired, using raw textures and clothing to create an image that flowed from head to toe. My Patrick Cameron photo-shoot was different. I went for a more sleek and sophisticated look inspired by vintage 1950’s hairstyles. I achieved this look through back-combing, teasing and texture setting. Then I did twists through the front and set the rest of the hair on wire pins. For the other look preparation was key, I set all the hair in barrel curls that then made it easier to put up doing pin curls and victory rolls. I used the L’Oréal Volume Lift Mousse, blow-waved the hair and then set it using L’Oréal PLI and finished with hairspray and Pureology Hydrate Shine Max Serum. I would like to thank my boss Caren Mackay for the endless opportunities and continuing support. I would also like to thank Amy Murray from Blush and Steph Mac Makeup Artist for their flawless makeup, and, of course, my stunning models for letting my visions come to life.



ALICIA BANGS YOUR SALON: Marilyn’s Hairdressing MODELS: Georgia Bangs and Erin McGuire PHOTOGRAPHER: Jessica Ruby



A hairdressing apprenticeship was appealing as it allowed me to work simultaneously in a salon while building a hairdressing career. Meeting new people while working in the salon is my favourite part of being an apprentice. I also love being creative and doing hair ups, training in a salon enables me to work on this. My dream would be to do hair for movies, editorial work and to tour the globe as a personal stylist for stage and theatre work. I love being able to let my mind go wild and be creative with my work where there are no boundaries. My boss Marilyn inspires me along with Emma Rose Wooldridge, who is an amazing hairdresser, and has been training me for my end of year assessments for tech. I am also very inspired by Linda Flowers and the work she did as the head stylist for the first two Hunger Games installments.

I did this shoot specifically for Forma. Jessie J and her hairstyles inspired the photo-shoot. I achieved this by braiding the hair and incorporating ribbon into the hair. For the look, I used Kevin Murphy Hairspray, Crew Forming Cream and Kevin Murphy Shimmer Bug. I’d like to thank Emma Rose Wooldridge, who took up her time to help us with the shoot. Emma Kate Wooldridge, who was my make-up artist for the shoot, my models Georgina Bangs and Erin McGuire and my photographer Jessica Ruby. A special thanks to my boss Marilyn, who let us use the salon for the shoot and for continually supporting us through our apprenticeship.



CAROLINE GILL YOUR SALON: Marilyn’s Hairdressing MODEL: Talia Neville PHOTOGRAPHER: Jessica Ruby



The idea of hairdressing appealed to me because you can take it anywhere around the world. Also, the photographic and competition elements that go with it intrigued me. My favourite part of being an apprentice is learning. I like that you can learn different techniques from so many people. My dreams are to travel and experience many aspects and training of hairdressing. I would love to take part in hairdressing shows and do more editorial photographic work. Doing fashion and photography work is so freeing. I love that you can do whatever you want. Most of the time there are no boundaries. I don’t necessarily have a specific someone who inspires me more than others. Hairdressing shows and editorial shoots inspire me because they show that there’s no limit to what you can do. This photographic work came about because I wanted to take part in HITO’s ‘See Your Work in Print’ feature for Forma. It was a great opportunity to showcase my work and gain some exposure in the industry. Glamour inspired this photo-shoot.

For the ponytail, I straightened my model’s hair then brushed it into a pony and used hairspray to put into place and remove any flyaways. For my second look, I did the braid coming onto the face. I sectioned out how much hair I wanted and started the braid forward. When I finished, I pinned the end of the braid on top of the head where I started the braid. For the last look, I sectioned out a 2cm section on the hairline where I did two braids around the face. With the rest of the hair, I back-combed and teased the ends into the shape I wanted. I used Sebastian, Re-Shaper to achieve the looks. You can see Caroline's other look on page 67. I would like to thank Marilyn, the owner of Marilyn’s. Thank you for letting us use the salon. Emma Wooldridge for telling us about the competition and getting all the details and for coming in on your day off. Thank you to Emma Kate Wooldridge for the stunning makeup, to Jessica Ruby for the photography, and to Talia Neville for being my beautiful model.



GET AHEAD WITH ADVANCED CUTTING If you’re a qualified stylist and looking for the next step in training, Advanced Cutting could be just what you’re after. When Jacqui Malcolm (2014 Jasmine McBeth Memorial Scholarship recipient) finished her apprenticeship, she wanted to carry on learning. Jacqui, now a qualified stylist at Be Ba Bo Hair Studio in New Plymouth, signed up for Advanced Cutting to grow her skills and challenge herself. “Cutting is a passion of mine. Giving my clients a completely new haircut and seeing them light up in the mirror is the best feeling of all.” With Advanced Cutting, Jacqui could advance her techniques and offer her clients more alternatives and expertise. Jacqui enjoyed the first part of the Advanced Cutting programme which is all about researching the latest and upcoming trends. The second part involves creating your own advanced styles and doing a photoshoot. “I found it so much fun, and informative. I enjoyed the chance to be creative and put all my ideas together. Thinking about how to present it has also been helpful – presentation is super important in hairdressing. Having this information about trends has helped in the salon, as my clients always want to keep up-to-date. It’s also going to be useful for photoshoots and competitions. These are areas where knowing about the latest trends helps you create fantastic, winning looks.”

Jacqui qualified in August 2015, just-in time for the HITO Graduation ceremony. Advanced Cutting is a flexible programme you can complete while working full-time. Everything is done online which means you can do it anywhere if you have a computer and the Internet. Because it’s online there’s no one pushing you to complete, so you need to be highly self-motivated and well organised to complete the qualification in the time required. In Advanced Cutting you learn to: •

Identify and explain advanced cuts and styles reflecting current and emerging trends.

Present a portfolio of your advanced work.

Complete a live platform presentation of an advanced cut in front of an industry audience.

“This course might only be six months long, but I’ve learned so much,” says Jacqui. “I would recommend Advanced Cutting. It allows you to be creative, get ahead of future trends, and gives you an extra challenge after getting qualified as a stylist.”

FREQUENTLY ASKED QUESTIONS What will I learn? You’ll develop your skills and take your career to the next level through researching current hairdressing fashion trends, learning to create a portfolio of your work and doing a presentation in front of your peers.

you enrol. After that all the learning is self-directed, which means that you’ll need to be motivated and plan your time well to qualify. Remember, as an advanced qualification, getting qualified relies on strong commitment, so apply only when you can commit to the time needed.

How many units are there and how long will it take?

How do I get assessed and who does it?

There are three units and the course takes six months. It will need to plan two hours of your time each week in research and online work.

A HITO assessor can visit you to assess your presentation, or you can submit a video to be assessed.

How much will it cost?

Advanced Cutting is “self-directed” but you can get help on the online forums from peers and HITO. Top New Zealand hairdressers will also appear on the forums to help and answer questions.

$750 plus there could also be some extra costs in developing pictures and hiring equipment.

Who will help me through the programme?

How does the online learning work? There are online forums where you will discuss your ideas and reply to others. The website is easy to navigate and you’ll get the information about how to log-in when



How can I apply? To apply or for more information, contact HITO on (04) 499 1180 or email

WHAT OTHERS THINK Heidi Christian completed Advanced Cutting in 2012. She would “definitely recommend” the programme to others. “This programme gave me the confidence to follow through and realise that I can do presentation work. Being able to reflect on portfolio work was also great, as was being forced to try something new.” For anyone who’s thinking about doing Advanced Cutting, Heidi recommends to ask lots of questions, communicate with others online and share ideas, set your own deadlines, and don’t leave things to the last minute. Most of all though, she says to have fun. Ivan Shew, owner of Wellington salon Frenz Hair Design, also enjoyed completing the Advanced Cutting programme. “This programme will undoubtedly help with my photographic and video work. It elevated and improved my skills and helped me be a better trainer. I can pass on knowledge to current and future employees.” For Ivan, the keys to doing well in Advanced Cutting were preparation and organisation.



JACQUI'S DIARY One of my biggest goals this year was to complete Advanced Cutting Qualification. I was up against the clock to get everything completed before Graduation, but with determination I got there. It has been such an exciting few months; being involved with competing in Taranaki hair competitions, my first year as a Trainee Judge, exciting new changes in the salon, to recently achieving my Advanced Cutting Qualification, and even having the opportunity to speak to all the 2015 graduates about the next step in their careers, and what I, myself, have achieved so far. Through completing my second and final part of Advanced Cutting I have learned so much! This was the ‘hands-on part’ which I love. This consisted of creating five cuts and styles and having to photoshoot them. It didn’t even have to be expensive. I chose everything myself as I enjoy taking photos and doing makeup. So I borrowed a good quality camera, gathered ideas for make-up and the looks I wanted to create and found a great outdoor spot to have the photoshoot close to my work. Natural lighting was such a help. For the final part of my assessment I had to present a haircut to an audience. This was something I was nervous but extremely excited about as I love to share all the knowledge. I did this in the salon and one of my beautiful friends videoed my presentation. It was a great experience, and I hope to do more of this in the future. I would recommend Advanced Cutting. You have great support throughout the whole experience. Have you heard of Toast Masters? I encourage everyone wanting to challenge themselves, meet new people, and



wanting to become a good speaker to get out there and give this a go! Toast Masters is like a speech club that I do once a week with some of my co-workers. This has allowed me to step out of my comfort zone and is a great and positive way to start the day before work. You might have seen “GOT A TRADE WEEK” advertised recently? This week-long event is designed to raise awareness of careers in New Zealand’s trades and services. As part of this week, I was very thankful to have the chance to attend the Future Business Leaders Forum in Auckland. Not only was I inspired by some incredible speakers, but I also got to listen to successful people tell their story of their achievements and meet people in other trades. It was such a stimulating day, and I learned so much including different personality types. Some quotes that resonated with me were: •

“The most powerful leadership tool is your own example”.

“Get comfortable being uncomfortable”.

“Stress is all in your own mind-set.”

“Never give up on what you truly want.”

My next trip to Auckland will be to support my co-workers and friends competing on October 4th at the NZARH Supremes, I can’t wait for this and to see everyone!

NADINE'S DIARY WorldSkills is the competition of a lifetime, and I had the opportunity to represent New Zealand. WorldSkills NZ sent a team, named the Tool Blacks, to São Paulo, Brazil to compete in our different trades over four days. We had the opportunity to put our best work forward on the world stage. The team left New Zealand and landed in Rio where we spent the day sightseeing while we adjusted to the time difference. It was great being able to sightsee while in Rio. We saw the iconic Christ the Redeemer and spent some time at Copacabana beach, before seeing a Samba Show that night. It was a brilliant start to our trip before traveling seven hours the next day to São Paulo. The day after reaching São Paulo we had our first taste of WorldSkills and familiarised ourselves with the site and setting up our equipment. As part of WorldSkills, we took part in the ‘One School One Country’ programme. The programme fosters interaction between competitors from different countries and students from local schools. The experience aims to provide local students a chance to learn about career options. We travelled by bus through the back streets of São Paulo to EE Joaquim de Brito School, sharing the visit with the team from Israel. We performed the haka for the students, who asked if we could “do that dance again”. It was nice to be accepted. The kids there learned the haka and performed it for us as well as showing us one of their traditional dances. It was a great experience seeing how another country does things at school.

That night we had the opening ceremony. It's hard to describe the atmosphere there – it was honestly amazing. Everyone was amped up for competing the following day. Once the competition started, the next four days flew by so fast, and although I didn’t come home with a medal, I was proud of the work I produced. It was incredible to compete alongside so many talented people. I would encourage everyone to enter WorldSkills. You learn so many new skills, and it's a great all-round experience. I would like to say a huge thank you to everyone who helped me along the way including the team at HITO, Niq James, Cathy Davys, Lyndsay Loveridge, Julian Maloney and the team at Maloney’s Barbers, the team at Ursula Harris, Dateline Imports, Pivot Point and Goldwell. When I returned from Brazil, I went to the HITO Graduation and gave a speech. I think it's an excellent opportunity to celebrate, and I think everyone who gets the opportunity should. I also got a chance to go to the Future Business Leaders Forum as part of GOT A TRADE WEEK. I got to listen to some amazing people speak, including the five guest speakers who shared their personal experiences. It was such an inspirational day and an incredible opportunity to meet people from different trades around New Zealand.



Lyndsey Meyer

a new challenge Managing a team or running a small business is challenging and rewarding but needs a whole new set of skills. If you’re leading a team, starting a business, or wanting to do them in the future, the National Certificate in Business is for you. It’s a distance learning programme that’s perfect for people looking to learn new skills in leadership, communication and small business. For Mosgiel-based qualified stylist Lyndsey Meyer, owning a salon was a future goal. After her hairdressing apprenticeship, she knew the business qualification would be a step towards her dream.



“When I achieved my hairdressing qualification, I knew it was time to start learning more about business skills. I wanted to make sure that when I own a salon I’ll have a better understanding of the business side of things, as well as how to deal with my staff and clients.”

“ I h a v e l e a r n e d a l o t f ro m t h i s c o u r s e . I ‘ v e l e a r n t b e t t e r w a y s t o d e a l w i t h t h e t e a m t h a t I w o r k w i t h n o w, a s w e l l a s t h i n g s I w i l l h a v e t o k n o w a n d u n d e r s t a n d w h e n I o w n a s a l o n . Ev e r y t h i n g I h a v e l e a r n t h a s b e e n v e r y u s e f u l a n d h e l p f u l . ”

The Business Programme takes 32 weeks and leads to a National Certificate in Business (Level 3). There are two pathways depending on your interests: 1.

Teams and Leadership

2. Small Business. Both paths include a section on communication skills. Lyndsey chose to do the Teams and Leadership and says she has already learnt many new skills. “I have learned a lot from this qualification. I‘ve learnt better ways to deal with the team that I work with now, as well as things I will have to know and understand when I own a salon. Everything I have learnt has been very useful and helpful.” The Open Polytechnic run the business qualification, so there are no classes to attend. Instead, you’re able to work from home, at your pace. It's important to take charge of your study. You should plan to spend 3–4 hours of study each week. Being in charge of your learning can be challenging. Lyndsey says that while she has found the distance learning challenging at times. “I do most of my work on Sundays and Mondays as they’re my days off,” she explains. Committing to a qualification like the National Certificate in Business is something that takes dedication and commitment. Before you sign up for the business programme, Lyndsey recommends to think it through and make sure you have enough free time to commit to your study and give it your best.

Graduates HITO’s Fi Nelson completed the business programme back in 2013 because she wanted to develop her business skills. “It’s a cliché, but it’s true - we never stop learning in life, and sometimes we have to drive that learning ourselves. For me, this qualification is an ideal opportunity to do this. Any chance you get to build your skills is a positive thing.” Fi decided to do Teams and Leadership because she enjoys working with people. When choosing a pathway, she says it’s important to think through your decision on which one is best for you. “When you make your decision, the crucial thing is to determine what ‘floats your boat’ and interests you. For example, if you want to own your own business one day maybe the Small Business option would fit best. If you are a current or future manager, Teams and Leadership might be better. Both offer excellent learning opportunities,” she explains. It can be daunting taking on a programme that is selfdirected from home. Fi says she enjoyed being able to take charge of her learning. “Like anything new in our lives, whether it is more study, joining another committee, or anything extra-curricular, we always wonder how we are going to fit it in. I thought this myself! But, I found the workload was manageable. Distance learning can take some adjusting to, but the benefits make it worthwhile. Working with the Open Polytechnic was straightforward. There is support from tutors who are readily available if you need any help. And there are clear and realistic timeframes set for you.”

To apply or for more information, contact HITO on (04) 499 1180 or email



BUILDING AN ONLINE PORTFOLIO Jacob Jolly, an apprentice at Ali Babas Wanaka, shares his advice on building a portfolio. Creating your portfolio is an excellent way to showcase your work to potential clients and the world. A portfolio promotes you and the barbershop and can be a form of advertising. It can create a media following stretching across the globe. You can use a high-quality camera to create a booklet portfolio or a cell phone camera to create a social media following. Either will work so it is up to you. Keep in mind that lighting plays a big part of capturing the photo – it will affect the contrast of the image. I’ve chosen to create a portfolio on social media. Many social media sites can showcase your work. Sites like Facebook or Instagram are good, and even something like Pinterest could work. Using social media means you get up-to-date feedback from your peers and exposure to an international following that will build over time. It can also lead to other barbers seeing your work and sharing advice with you to make your work better. You can even gain lifelong friends who enjoy the same job you do.



“what do you guys think of this fade” or “what do you guys think I could have done better” are good, but it all depends on your audience. As a barbering apprentice, I want feedback on my haircuts, so asking others to critique my work on Instagram is a great way to improve and engage with other barbers. As well as a question, I also include what hairstyle I have created and what product I used to style it with, then I add hashtags.

I recently created an Instagram account. This is an easy stepby-step process the website explains clearly.

Hashtags tag the image with a word that I have added for example #Haircut. When someone searches #Haircut, my image will appear as you scroll down through the other #Haircut photos. If they like what they see on my page, then they can like my post and “follow” me. That means they will see all my content on their newsfeed. And when I post a new picture of my work they get to see it straight away.

On Instagram, you create photo content, but posting pictures is just the start. Your content must have value. Posting pictures is a great starting point, but to involve people, you need comments and likes. A good way to do this includes asking a question with the pictures. That way your audience have an easy way to engage with your image. Questions like

As well as building a following and getting feedback from other barbers, showcasing my portfolio this way gives my clients a progress report on my work. They can see what I’ve been working on and what I can offer them as a service. My Instagram account shows my evolution as a barber and is a very helpful resource.

OUTWARD AND UPWARD BOUND Josh Carr of Clippers Cutting Bar shares his experiences at Outward Bound. Josh started his career in the hair industry as a hairdresser. He completed a hairdressing course and had plans to finish his hairdressing qualification. But after some time in the army, Josh decided that barbering was more his speed. Josh started working as a barber and then decided to get his barbering qualification. He completed his National Certificate in Barbering (Level 3) in 2014.

and leadership skills. Participants go kayaking, sailing, rock climbing, and tramping. They learn to work alone and as a team.

“Getting qualified is definitely worth it. Having a qualification helps me in my barbering career, and it’s helpful if you want to travel. Having that certificate proves your skills as a barber”.

“Outward Bound was really challenging. I was scared of heights, which made mountain climbing hard. I also had to learn how to read a map, which I’d never done before, all while leading my team through the bush."

For Josh, barbering was the place to be. In 2014, he won the Young Achievers Award at Youth to Work Awards in South Taranaki. This award acknowledges young people in South Taranaki who are excelling in the workplace or working towards a qualification in education or training. They look for people who go the extra mile and make the most of any opportunities. “I moved to Hawera ten years ago for a fresh start. I shared my story with the local council, and, as a result, I won the Young Achievers Award. I had never won anything before, so that was amazing." As part of being nominated for the award, Josh got the opportunity to apply for Outward Bound. It is an “organisation for showing people their full potential through outdoor education, challenge, and adventure.” They offer a range of courses around the world.

As well as helping attendees grow personally, Josh thinks Outward Bound will also help him in his career as a barber. It teaches team leadership skills and also how to work as part of a team, which is helpful for both working in a barbershop and even running a business one day. Outward Bound also pushes boundaries and encourages attendees to try something new, which builds their confidence. This helps with trying new things on the job as well, especially things that were scary before. Attendees also have to learn new skills and make decisions under pressure (like map-reading), which helps when working in a busy barbershop. “I would recommend Outward Bound to other barbers. It was an awesome course”.

“All the nominees got to apply. A panel of judges picked three of us to receive a fully funded Outward Bound course”.

Now that Josh has completed Outward Bound, he’s looking forward to growing his career as a barber. He hopes to travel overseas with his daughter too, once she’s a bit older, and see what barbering has to offer at an international level.

Josh and the other nominees went on the ‘Classic’ Outward Bound course. The course is 21 days and involves a series of outdoor activities that help attendees grow their confidence

“Barbering is an awesome career, and it’s a skill you can take anywhere – as long as you have a pair of scissors you have a job.”

"As long as you have a pair of scissors you have a job."



" C h o o s i n g m y a p p re n t i c e s h i p was the best decision I’ve made in my life."

Nelson Morrison

stereotYpIcal The hair and beauty industries have a reputation for being female-dominated industries. Traditionally women were more likely to work in these industries, but nowadays it's more common for men to pursue careers in hair or beauty. Today many sought-after, award-winning hair and beauty professionals are male; just look at the success of NZ stylists like Michael Beel, Mana Dave, Grant Bettjeman and Jock Robson to name a few. While perceptions are changing, there are still far more women working in the hair and beauty industries than men. Of the 1186 people who are training with HITO in hairdressing, beauty or barbering, only 75 of them are men. It’s still perceived by many as a ‘woman’s job’ and the men who choose this profession, straight, gay, bi or anywhere on the spectrum, can experience stereotyping and discrimination. The possibility of being stereotyped can be offputting for some young men. While they may love the industry, they’re not interested in being labeled, discriminated against or bullied. We talked to three men who are succeeding in the hair industry about their journeys so far. We asked them how they find working in a female dominated profession and if they have ever experienced stereotyping because of their work.



Nelson Morrison, Director and Manager at Moha Hairdressing in Dunedin Nelson is the Director and Manager of Moha Hairdressing in Dunedin, the salon he owns with his wife and fellow hairdresser Kylie Hayes. While Nelson admits he “almost fell into” his career in hairdressing, he says that once he discovered his passion for hair he never looked back. He got an apprenticeship, got qualified, and opened his first salon with Kylie when he was 23 years old. “I love the diversity it gives me,” he says. “I can't get bored with my work, and you can continually grow as a stylist.” However, Nelson says he notices the skewed number of men working in hairdressing. “I’m always outnumbered! I’ve only ever worked with two other male senior stylists in the salon.” While he says he has experienced stereotyping because of his career over the years, Nelson doesn’t let it bother him in the slightest. “I'm married with three children, and some of my best friends are gay males,” he says. “I personally have met more heterosexual males in the industry.” There are many incredible men to look up to in the industry as well. Nelson’s role models include renowned male hairdressers such as Angelo Seminara, Lee Stafford, and Anthony Mascolo. For any men who are interested in working in the hair industry, Nelson is full of encouragement. “Hairdressing is ever changing, and fashion focused. You’re around people all the time, and everyone is always positive. Everyone in the industry will accept you for who you are. Go for it!”

Josh Baker

Josh Baker, hairdressing apprentice at Izuka in New Plymouth Josh Baker from Izuka in New Plymouth has always thought hairdressing was an art form. “I got qualified as a chef, but I’d always loved hairdressing. I gave up cooking to follow my passion,” he says. Since he took on his hairdressing apprenticeship, Josh says his passion for hairdressing is only growing. “I get to express myself every day and be myself too. My confidence has increased so much.” He has noticed there are not as many guys working in the hair industry. He’d like to see that change. “I’m the only guy in my off job training class. It would be nice to have another one,” Josh says. “I work with another guy in my salon, and I think it creates a nice balance. Besides, I think we’re steering away from male/female job stereotypes nowadays”. Josh, fortunately, hasn’t experienced any stereotyping or other problems as a result of his career.

David Munro

David Munro, hairdressing apprentice at MPhosis in Hastings For hairdressing apprentice Dave Munro at MPhosis in Hastings, he’s not phased about being male in a female dominated industry. “Gender shouldn’t define anyone’s career nowadays,” he says. “I’m driven to achieve greater things, to show guys we can be just as good as the girls. Besides, many world renowned hairdressers are male – Vidal Sassoon, Errol Douglas, and Mana Dave, for example”. Dave didn’t always know he wanted to work in this industry - he initially wanted to be a builder. When he was still at high school, he took a career questionnaire that told him his best options were a beauty therapist, masseuse, or hairdresser. His teacher suggested he try hairdressing, and the rest is history. Dave isn’t intimidated by working in a female-dominated industry, and he encourages more guys start joining the industry. “If you love hands-on work, expressing your creative side and talking to clients, I’d encourage people to give hairdressing a go. Choosing my apprenticeship was the best decision I’ve made in my life.”

“I did think I would get the odd insult here and there, but I haven’t dealt with any grief. If you love what you do, then that’s all that matters.”



believe in the value of you and your business by Malcolm Gibbons. Are you a salon owner? I want you to take a good, hard look at your feelings about your business. Is it worth it? Are you making the money you thought you would? I talk to many salon owners during my work. Some of them would be better off working for somebody else. It would be an easier life, and they’d be paid a lot better too. Can you relate to that? Or are you feeling down about your success and the success of your business in some other way? Well, there is a way you can beat the owners’ blues. It starts by reading this article and answering the questions truthfully. Then you need to make change happen for you, your team and your clients. Do you know what you are being paid at an hourly rate? Do yourself a favour – sit down, work it out, and be prepared for a surprise. Remember to include the time you spend off the floor but still working for the salon – doing the books, marketing your salon, planning training, etc. You’ll probably find that, on an hourly basis, you’re getting paid much less than your team. Ask yourself – is that really what you wanted when you went into business?



You should pay yourself what you are worth, considering all the extra blood, sweat, and tears you put in. To do that, you may have to think about the profitability of your business. Profit is about margin, not necessarily about volume. No doubt you’ve all heard of the ‘daily deal’ sites that abound today. These sites may get a high volume of customers through your business, but all they provide is cash flow, not long-term profit. They are a short-term fix to provide a needed influx of cash, but they don’t create long-term profits for your salon. What you need is a healthy margin for your business. Now, let’s not confuse margin with markup. The markup is the percentage you put on the cost price of a good or service to establish your selling price. The margin is the amount of money you make off that good or service after you take away the cost of offering that good or service.

Do you know the effect reducing your prices has on your business? Do you know how much extra business you need to do to make the same profit you would at full price? Did you know that if your gross profit (your margin) is 20%, and you reduce profit by 10%, you need to increase your turnover by 100% just to make a profit? Conversely, if you raise your prices by only 10%, you can afford to lose 33% of your sales before you lose any of your gross profit.

always be someone willing to offer it cheaper. I bet there are salons around that charge less than you do now, so why aren’t all your clients going to them?

Do you know how much it costs to open your business each week? If you don’t, you need to work it out. You need to know this figure before you can work out how much you need to charge your customers to both cover your costs and make a profit.

Hopefully by now you are convinced that you can raise your prices. So, how do you go about doing so?

As a salon owner, are you tied to your salon chair? If you stopped working or even reduced the number of hours you do, would your salon struggle or even go broke? Fact: Most salon owners are not charging what they should to make their business viable. It is high time salon owners took a look at what they are doing about that. A good place to start is by looking at what people buy. Far too often I hear salon owners saying that people buy based on price – the cheaper the price, the more they buy. However, clients are far more likely to buy based on value. Do you help your clients look and feel great? Are you a ‘client-centred’ salon? Are your clients happy with your work? Do you provide great service and build relationships? If you provide these things, your clients won’t even question the price. Just match the price you charge to the value you offer (and make sure you can make a profit too).

When was the last time you had a price increase? I often ask salon owners the above question, and it shocks me that at least 50% says it’s been over a year, with a lot saying over two years ago. That has a devastating effect on your business! Effectively, if you are one of these owners, you have had a wage cut of around 10% over the last two years. Over the last two years, we’ve had increases in just about every aspect of our lives. So why aren’t salon owners putting their prices up? The answer to this question is almost always fear: fear of losing clients. But there is no need to fear losing clients. Referring to my earlier comments, as long as you are providing value, clients will pay a fair price for it. If clients only bought based on price, you would never have any customers – there will

People buy on value and experience. If you are providing both and satisfying your clients needs, then you should not be afraid to charge for it.

But how do I go about raising my prices?

The secret is to keep it simple and low key. It doesn’t have to be a huge production. Just let clients know that in six weeks your prices will be increasing. A small message on each mirror and your reception desk will work. You will lose some price-sensitive clients, but that’s not a bad thing. If losing a few of these will make a significant impact on your income, then you have bigger problems than a price increase will fix. As I said above, sales can fall by 33% after a 10% price increase before it translates to a decrease in gross profit. That means you can afford to lose a few clients at first. In fact, you’ll probably make money by losing a few clients. Once those clients leave, you’ll have space in your appointment book to add better quality clients who are happy to pay your prices for the value they are getting. And, provided you are providing value in your salon, the majority of your clients will remain loyal. If you are struggling with justifying raising your prices, then you probably doubt that you are providing value for money. It is this belief that will limit your ability to grow your business and your pay packet as well. My advice: start believing in yourself and what you offer in the way of value for clients and start charging accordingly. If you are struggling to provide value to your clients, then get some assistance from a business mentor like me. Be prepared to put in some hard work to build value into your salon. Then you can charge a fair price that is more than justifiable.

Bottom line Put your prices up by at least 10% or more if you haven’t done so in the last twelve months. This will increase your margin and allow you to remain competitive. You can continue providing your clients with great value services, and help secure your long-term viability for your business.

Malcolm Gibbons Loves helping salon owners grow their businesses and has an outstandingly uncomplicated way of doing just that.



REFERENCES AND EMPLOYMENT RELATIONS LEGISLATION by David Patten LLB:BA; MBS; FAMINZ. As I write this article winter is all but over. Sunlight hours are getting longer and we are no longer going to work and returning home in the dark. Spring growth is upon us, represented by the recent Daffodil Day and of course we have a world rugby cup underway. We also have some legislative changes to grapple with that will impact the way you manage your salons.

The Provision of References But first let me deal with a topic that has been brought to my attention since I last wrote to you. The member query to me was along the lines ‘what can I do if I rely on a reference from a former employer of my new staff member and that reference turns out to contain patently incorrect information about the staff member’? For me - and to put it very bluntly - an employer who writes a reference for a staff member that is not an accurate reflection of that staff member’s ability and aptitude does not deserve to be a member of the employing community. In my view it is an unacceptable business practice and legally questionable. So what are the rules around the provision of staff references? 1.



Unless the employer is contractually required to do so, employers have no general obligation in

law to provide references to employees or former employees 2. Unless contractually required to do so an employer is not required to answer questions from other people e.g. recruitment agencies; or prospective employers, about an employee’s character or behaviour 3. The employer has a ‘duty’ to ensure the accuracy of the content of the reference. Careless drafting of the reference can have significant legal consequences e.g. losses suffered by a future employer who relied on a reference and subsequently hired an unsuitable employee. A reference is usually given directly, orally or in writing to a prospective employer. As such it is ‘personal information’ and subject to the various principles outlined in the Privacy Act 1993. One of those key principles precludes an employer

providing information about an employee (current or otherwise) to a prospective employer without the consent of the employee. To not have that consent exposes the conveyor of the information to legal risk! From a practical point of view, salon owners should only provide a reference to a prospective employer if they have discussed this matter and the content of what will be said with the staff member. Be very careful about answering questions from the prospective employer that fall outside that ambit of agreement, particularly if those questions are evaluative in nature e.g. would you employ ‘Peter’ again!

Amendments to the Employment Relations Legislative Framework In my May 2015 contribution to Forma I ‘flagged’ a number of changes to the ERA that came into force in March 2015. The Employment Standards Legislation Bill (ESL) proposes to amend NZ employment law further to ensure it responds to the ‘modern, dynamic business environment and encourages fair and productive workplaces’ (MBIE – Labour Information sheet). The proposed changes include the following: Parental Leave •

Extending parental leave payments to non-standard workers (casual, seasonal, temporary and fixed term employees) and those who have recently changed jobs.

Currently all parental leave must be taken full-time and in one continuous block. When the employee returns to work they lose any remaining parental leave entitlements. The changes will allow an employee to return to work for a period of time and take the remainder of their unpaid leave later in the year, if there is mutual agreement with the employer. Parents will be eligible for any unpaid remaining leave up until the child is one year old (or one year after taking on care of the child).

Introducing ‘Keeping in Touch’ Hours. The changes will allow employees to work up to 40 hours during the 18 weeks of paid parental leave, with the agreement of the employer. For example these hours could be used to keep up with skills development or training or completing a work handover and can help the parent ease back into work. The baby will need to be at least 4 weeks old before the Keeping in Touch days can be used.

Employees who have been with their employer for more than 6 but less than 12 months will be able to take unpaid leave in addition to their paid leave, up to a total period of 6 months e.g. if the employee took 18 weeks paid leave they could also take 8 weeks unpaid leave.

The changes will allow employees to resign if they wish and still receive payments. This gives employees more choice and more certainty for employers. Employers will be able to recruit a permanent replacement rather than a temporary replacement in a situation where the employee does not intend to return to work.

Strengthening of Employment Standards The ESL Bill includes a number of measures to strengthen the enforcement of employment standards e.g. compliance with the minimum wage legislation, annual holidays and written employment agreements. These changes are designed to protect vulnerable employees and to help to ensure workplaces are fair and competitive. Zero-hour Contracts The changes under this heading mean that where the employer and the employee agree to a set number of hours those hours will need to be specified in the employment agreement. The following practices are prohibited. •

Employers not committing any hours of work but expecting employees to be available when required

Employers cancelling a shift without reasonable notice or compensation to the employee

Employers putting unreasonable restrictions on secondary employment of employees

Employers making unreasonable deductions from an employee’s wages.

Given my knowledge of the hairdressing and beauty industries I am reasonably confident that the provisions of the ESL Bill will have little impact from an operational sense. These industries do not have a reputation of exploitation of staff or unfair labour practices, both of which the Bill is designed to address. I trust my confidence is not misplaced! Until next time...



FOR SUCCESS : FOLLOW WALT DISNEY’S ADVICE by Margaret Walsh. Yes, it is 2015, and business decisions are still tough. This so-called “tough period” has dragged out for nearly six years now. Meanwhile, business owners have been frantically trying to manage all areas of their business successfully. Business owners live this scenario I speak of, wearing seven business hats all at once like the character in Dr. Seuss! They cope, manage, have sleepless nights and meld with this pressure, and that is why they are members of the SME group! What is an SME? In New Zealand, 99% of businesses employ 50 or less staff, and the official definition of an SME is one with 19 or fewer employees. This “tough period” I mentioned in the first paragraph has had damaging effects on people’s business confidence levels. The constant pressure of financial market instability and rocketing house prices nags at confidence, self- esteem and on occasion applies a handbrake to our creativity and



goal setting. In my opinion, as a salon owner of 24 years, the largest black hole from the “tough period“ has appeared in the SME profit margins. As hairdressing and beauty therapy business owners we know we have an important role to play in creating better outcomes for all New Zealanders. We need to support staff growth, deliver professional service, and meet the regulatory requirements of our provincial councils and the government. The business should have a “positive and realistic” impact on the people, businesses and the environment within which they operate. It’s hard work.

“To become successful watch what the masses do in business and then; do the opposite!”

Between our professional duties and the ‘black hole of profit margins,’ there must be some sunlight, laughter, profit, and success. If not, we are all doomed to work with those energy sapping heavy chains around our necks, stoop, stumble and stop coping with our workload.

Write down my new job description so I can attend to the following topics each week to ensure the $79,000 arrives in the till.

Write down what the extra $79,000 is for. In fact cut a picture from a magazine of what the $79,000 is for and pin it to the cork board in your office. Gaze upon it.

Make a graph and colour it in every week to show the growth towards the 12-month action plan to make $79,000 (which is only an extra $299 a working day).

Before we all need a tissue to wipe away the tears, let’s consider the advice of Walt Disney: “To become successful watch what the masses do in business and then; do the opposite!”

So where to from here? As the clock ticks into 2016, will you, like most, make one or more New Year’s resolutions? Chances are, you will. The most common resolutions relate to losing weight, being healthier, beginning to exercise, or quitting smoking. While these resolutions are great, the problem is you forget 85% of them within one week. Some resolutions – shame on you – you cannot remember the next day! Therefore, is it worth making a New Year resolution? Most certainly it is. They are the same as goal setting. They are the beginning of having a focus. They are the Walt Disney stirrings of “checking out the masses and doing the opposite”. Following a pathway, walking the talk, chasing a star, planning an overseas trip, buying your first business. Now here is the key to having a successful year in 2016 and stepping above the “tough period”: To get somewhere or achieve something, you have to know with accurate detail what it is you want to have or want to achieve. This thought process alone will make you different to others! The arena in which to create profit in 2016 will be centered on your specific day to day workplace processes. Review your costings. Review your day to day salon costs. Dig down into the actual costs involved in providing a service. Look at your rosters, look at the sales to wages ratios, and train your staff to make a profit every day. Keep all wastage to a minimum. Keep communicating, start listening and plan, measure and action the new “Disney” in you.

We have been told before to “start with an end in mind.” •

So in 2016, please tick all these boxes for business success.

State precisely the result you want e.g.; $79,000.00 more.

Write down the “Day One’ date e.g.; Tuesday 4th January at 9.00am –

Write down how exactly this will happen e.g. Interview a receptionist in that week and write a job description for them.

Look at the picture every day to remind yourself as to why you are focused and what you want to achieve by this additional focus and hard work.

Talk about the goal or the resolution and cement the concept into your thinking.

In December 2016, email me to confirm your success – share your story with me.

And use From the website: “You will find reading through these sections will trigger good ideas no matter how long you have been in business or if you are contemplating opening a business in 2016. Regardless of whether you are opening for the first time or contemplating life after business, there are some important things you need to know. Here you’ll find useful information on various business structures, protecting your unique intellectual property, and how to exit a business. As an employer, you are responsible for providing your employees with a supportive and productive work environment. Here you will find information to guide you through your obligations and requirements as well as providing tips on getting the most out of your employees with good management practice.” If you need some business support or advice, then plan in 2016 to get help and assistance from an experienced mentor, or business coach here in New Zealand. Read back copies of this magazine to learn from some case studies of successful businesses that have been before you.

WISHING YOU ALL BUSINESS SUCCESS IN 2016 AND REMEMBER TO: 1. Make your specific, measurable, achievable, profitable plans. 2. Follow through with the Margaret Walsh Action Plan for resolutions. 3. Become a Walt Disney and “do the opposite to the masses.” 4. Plan fun, laughter, and holidays on the journey.



SOPS: POWERFUL TOOLS OR A TOTAL WASTE OF TIME? Nadia McCracken, founder of Spa Beauty NZ, shares her expertise on standard operating procedures. Whenever the topic of standard operating procedures (SOPs) comes up, most clinic owners or managers immediately fall into one of two categories: lovers or haters. The lovers understand that SOPs are essential to ensure consistency in their clinic, while the haters see SOPs as a total waste of time. Those who love SOPs understand that it’s a document that defines and communicates their clinic’s expected behaviours and delivery of services. In simple terms, it’s a document that describes how their clinic or spa conducts business. It defines the look and feel of their business.


improvement of your business. Extra benefits are: •

Helping to assure quality and consistency of service

Helping to ensure that your salon has good practice

Your SOPs are normally living documents that detail written instructions describing specific steps your staff need to follow in all situations under defined conditions. It should be a “work in progress” document, undergoing reviews and changes regularly.

Providing an opportunity to utilise the expertise of all team members

Enabling clinic managers and owners to delegate

Helping to avoid confusion over who does what (role clarification)

If you don’t already have SOPs in place in your clinic, it may be time to consider writing one. Ideally, SOPs should be a team effort. Involving your staff in developing and commenting on your SOPs often means that they will be happy to use them. Ask them to write down exactly what they would do during treatment or a specific scenario. As an example: how should your staff handle a client complaint? As well as building your clinic SOPs, this provides you with an opportunity to review what your team is doing.

Providing useful tools for training new team members

Your SOP contains valuable information about your business – even your clinic’s trade secrets – so it must be treated with care and respect. Your SOP should be signed by everyone who holds a copy. Whenever changes are made to your SOP, make sure you replace the old information and get it signed by each team member.

SOPs make sure that good practice is achieved at all times, clarify who does what and give guidance for all staff. Your clinic SOPs are there to assist in the continual

New Zealand Government and local Council regulations state the basic requirements that your clinic needs to comply with and allow individual businesses to define how work


gets done by their employees. Your SOPs should define the procedures necessary to ensure treatment and service meet to industry standards and regulations and your business expectations. Using these procedures and guidelines, your staff can complete their job and tasks reliably, consistently and safely. For Auckland businesses, having an SOP became essential when the Auckland Council changed their Health & Hygiene bylaw and Code of Practice (COP) in July last year. The new law now requires all beauty and nail clinics – even small home-based or mobile clinics – to have a licence.

The purpose of this license is to ensure the safety of the general public, our clients. At this stage, the new regulations only apply to Auckland beauty (and nail) clinics. However, other local councils are reviewing their regulations as we speak. Because of these new law changes, now is a good time to review your clinic’s policies and procedures to ensure they meet best practice. You should also make sure that every staff member in your clinic knows what is expected of them. What are the key changes in the bylaw affecting our Industry?



The Auckland City Council has stipulated that all clinics should focus on client consultation. All clients must fully understand the procedure and give informed consent before the beauty therapist starts treatment.

Another key requirement under the new regulations is that staff must be qualified. However, not all beauty services require proof of qualifications.

The Auckland Council Health & Hygiene Code of Practice states that: “Prior to the commencement of any specified service that risks breaking the skin, the operator must: (a) advise the customer who wishes to undergo such service of the risks associated with the service and the potential for infection to occur during and after the service; and (b) give advice appropriate to the procedure to be undertaken, concerning precautions and post service procedures that should be taken by the customer who wishes to undergo the service.” It is required by law that you provide a thorough consultation every time for every treatment where there is potential risk of breaking the skin. For a client to provide consent, the following are essential elements: • That the consent is voluntarily given by the client • The consent is based on full provision of information on risks to the client • Consent is given by a client who can provide consent

2. AFTER CARE The Council also requires you to give your client the proper aftercare instructions after every treatment. You need to check that your client fully understands these instructions. It is not required, but it is advisable to provide your client with a written aftercare information sheet to take home at the end of his or her treatment.

At this stage Council bylaw state that all therapists providing electrolysis, red vein treatment, dermarolling/stamping, manicures/ pedicures, exfoliation, sun beds, IPL and laser must hold a National (NZQA) or an Industry recognised qualification. It is worth noting that the Council will not accept 'product certificates' as training and that they don’t have an 'approved' list of training providers. The Council Environmental Health Officers will, during the inspection process of each clinic, assess operators’ knowledge and skills to provide the health or beauty service they provide.

You can visit HITO’s website if you have any questions about industry qualifications (they are the organisation appointed by the Government to develop and implement industry qualifications for the hair and beauty sectors). You can visit the Auckland City Council website for more information about the new regulations. ( Nadia McCracken – Founder of Spa & Beauty NZ.



stand ouT from yOur competitors Lyndsay Loveridge, hairdressing guru, shares her expertise.

What makes you a stayer in the industry? What makes you human? Do you have a marvelous mix of creativity, fantastic business acumen, and a team that love you and benefit from working with you? Do your peers respect you and want to follow your lead? If not, maybe it’s time to assess your position in the industry. You need to make your salon the standout salon it deserves to be. However, make sure you keep your ego in check. Those well-respected, top notch salons remain approachable, giving back to newbies in the industry and competitors who can benefit from your skills and experience. Leave your apprehension, fear, doubt, and jealousy behind: there is enough business for all who earn and deserve it, so just focus on you and your business. It’s time to review you, your salon and your people from the outside in.



Each standout salon, like a standout dish at a restaurant, starts with the same fundamental components: •

The ingredients

The dish

The presentation

The flavour

The invitation to taste, to buy, and to come back for more

It’s up to you figure out what makes your ‘dish’ special. You need to find what your salon can do to stay ahead of the market, keep the public talking, and stand out in your industry. This might seem like an overwhelming task, but you just need to take it one step at a time. Let’s begin with a simple ‘business check’ on you and your business. Nothing complicated: just tick Yes or No. And none of this ‘maybe’ business! If you measure up it’s ‘yes’ and if you don’t it’s ‘no’ – be honest.

YOUR BUSINESS HEALTH CHECK This will give you a snapshot of today and let you plan and work toward your future.

The business:



Leadership comes from the top:

Is it robust and sound?

What shape are you in?

Areas that need work:

Are you committed and focused?





Are you bright eyed and bushy tailed? Time management – are you in control?

Is your brand clearly identifiable?

Are you enjoying the business?

Is your client experience delivered at the top level every time

If NO why not?

Are your financials current? Delegation: do you delegate, leaving yourself free to do what a leader should do – ‘maximise the business, your team and your clients?’

Performance – is everyone maximised? Have you got your staffing equation right? Marketing: are you visible, active and is it working?

Do you have a business mentor? If not do you believe that you and your business would benefit from a mentor?

Do you have a Business Plan and is it followed through?

Your own health – physical and mental – is ‘good to go’

Do you have a performance and reward programme in place?

What are your areas of focus?

Is it getting results?


Do you have an ‘Exit Strategy’?

Education: we can never know enough or know it all. What have you got in place for you?

Business hours of work together with each team member’s hours of work – have you reviewed these recently?

What are your skills gaps? Current fashion skills?

Does the business make effective ‘noise’ in the community?

Interpersonal communication?

Do you practise SMART (Specific, Measurable, Achievable, Reliable/Realistic and Time-bound) strategies?

The salon and its image:

Technology? Work/life balance?



The different generations: Do you know acknowledge and practise how best to relate to each?

Is it tired? Sharp?

The team:

From outside does the salon send a clear message: What you see is what you will get/ fashion work suitable for our range of clients

Is your team cohesive?

Our salon is inviting and current Our Team look hot and professional

Do they want to be present or are they going through the motions?

We are busy: a sign that clients love us and keep coming back

Skills training: is there a calendar of activities and is it delivered?

We are up with technology and visual in this medium

Are soft skills up to scratch?

Retail is an integral part of the business and is showing good returns?

Are chemical skills up to scratch?

Clients love the space?

Ask yourself this: knowing what I know today, would I re-employ each current staff member?

Are technical skills up to scratch? Newbie induction: does it exist?

Clients love the atmosphere?

An active buddy programme: is this in place and effective?

The staff space matches the importance placed on them?

The health and welfare of each member: are they each in a good place?



Once you have done this, you will have a snapshot of your entire business. You’ll be able to see your strengths and weaknesses in one place. Any areas you have answered NO to should be your highest priority. You may wish to highlight them so you know which areas to address first. But remember: take them one at a time. Bite-sized pieces are easier to deal with. Remember that you don’t have to do it alone. Think about ‘association’ and who can you go to for help. Who can help you plan and identify what needs to be done? A problem shared is a problem halved, after all. Plus, viewing your problem from a different perspective/with fresh eyes can give you the solution you need.

So what do you need to do to stand out from the crowd? Look at your existing client base, what keeps them coming back time after time? It is no longer simply enough to do great hair: clients want an ‘experience’ that is delivered every time.

Together you and your team should decide everything that is your ‘salon experience’. Then make sure that everyone commits to it on an every day, every time, basis. Your clients deserve nothing less. Enough delighted clients with multiple service appointments spells $$$’s. Then it is about deciding how to maintain this. The answer: •

Staff that are happy in their work, fulfilled and challenged with their ongoing education needs met.

A leader who walks their talk and leads by example.

Delighted returning clients who spread the word ‘We love it and you will too!’

Need some tips? Read on to hear from five extraordinary salon owners and employers on how to deliver both great hair and a salon experience that keeps clients coming back for more.

NATASHA AT FRED AND GINGERS Consistency is key to delivering a full service every time. This is paramount to the success of our business. Our key values and team mission sits with pride on our wall and is the underlying guideline for everything in our business. By ensuring that everyone is adhering to these, this guarantees our client experience is consistent, irrelevant of what staff member they deal with.

The salon promise should marry nicely with the client experience. We promise to deliver a full service in a fun, professional manner every time. We self-measure and management monitor our KPI's to confirm this. The customer experience to me is the be all and end all of our daily business. It should reaffirm to the client, every visit, why they choose to support us, and what sets us apart from our competitors.

We have found that this has developed a real salon loyalty, not just a stylist one. Having a clear set of salon values or "promise", gives us clear direction for training of new staff and ensures they quickly gain insight into our salon way.

Our staff have been trained to consider our clients experience from the minute they arrive until long after they have gone. Again I believe consistency is a fundamental value in providing a top-notch client service.

JACQUI AT TRUE GRIT HAIR SPA Focus and consistency are the most important attributes any stylist or team can have. At True Grit we work very hard at getting this right every day, every client every time. Whether it comes in the form of client experience, reaching KPI’s, meetings, training, cleaning rosters, even down to every shampoo performed at the basin. For absolutely any aspect of the business we promote game focus. We have salon focus meetings every day that is led by the team leader. We want that new client to receive exactly what the last client received in service. Our reputation precedes us! It’s what gets the next new client to walk through our doors. Our team are all on the same page with this.



At True Grit, we promote “Exceptional Client Care”. Our client experience is the foundation to our salon. We even have a manual headed with those exact words. The whole team are so passionate about their client’s experience that it seems to come very naturally to the girls. Every client is greeted by a salon coordinator. Having a salon coordinator to lead and control the reception was the best decision I ever made. Every client is consulted every time. This is a huge one. No clients are taken straight to the basin without talking with their stylist first. There are procedures for every part of the salon experience. New clients have a process and even an excuse to come back into the salon. We have new client packs. And we use Kitomba, which I believe is a very necessary cost for every salon.

DIANA AT REDS HAIRDRESSING Designing and delivering a consistent, outstanding client experience system is not something that can be addressed or trained once or twice and then forgotten. It needs constant attention and adjustment and the buy-in from every team member is vital. We are always looking for ways to delight and impress our clients. It begins with having a crystal clear vision of how we want our clients to experience us and the team must be fully engaged with that vision. We have mapped our client’s journey from the first phone call through to how well they manage their hair after their service. We have designed systems and rituals for every touch point to enhance the positive experience and minimize the risk of a negative experience. It is essential to measure your results and continually innovate. The experience that our clients get to experience at our salon is theirs, and they bring their predispositions, thoughts, beliefs and assumptions to it. What we do have control over is understanding our client’s needs and ensuring that we touch them at key points when they are most influenced and ensuring that we fulfill their needs on many levels. We want our clients to have a great experience every visit. This guarantees their loyalty and makes us stand out from our competitors. Returning clients are the lifeblood of our business, and we want them to repeat their experience. It is essential that we acknowledge and appreciate our loyal clients and that we build trust in our relationships to ensure they will recommend us. Our salon retention rate averages 85%.


GRANT AT BETTJEMANS Phif and I have a very clear vision about how our clients experience the ‘Bettjeman service’. This vision must be clearly delivered to every member of our team. This vision is reiterated in some form at every staff meeting and staff appraisal. A stable team like ours establishes a strong “experience” culture that feeds on itself so that any experience that doesn’t deliver the ‘promise’ sounds a discord that we all subtly hear. We automatically adjust the tune, so harmony is restored. If you can’t hold the tune, you’re out of this choir! In the 60’s it was all about the set. The 70’s was all about the perm. The last few decades it’s colour that made the difference in a salon. Now it’s all about the experience. In my experience price is never the main issue when getting new clients and keeping them. There are many very good hairdressers in our industry working in very professional salons. What sets the good from the excellent is how we make our clients feel. The criteria are so simple: how would we (collectively) want to be treated? We have brainstormed what we expect and enjoy and built a standard around that. We offer what most good salons offer like new magazines, good coffee, still and sparkling water, clothes protection with Kimonos for colour, text confirmation and reminders, hand written cards to new clients offering a complimentary style check (not compulsory). All of these services have become standard in our industry. The magic is the teams’ genuine welcome, the sincere smile, the feeling that the client has come into our home. The personal “check in” of each other’s clients that could be a tap on the shoulder or a friendly hello. Greeting an elderly client at her car door before she gets to the salon door. The phone call or card that follows up a concern or acknowledgement of a loss. These things come from the heart and are what sets a business apart. The reception area is where the experience starts and finishes. It’s they who know time constraints of a client if there has been a loss in the family, is this special occasion, a wedding, big birthday, etc. Our reception is the heart of the experience.

An old saying is “you are only as good as your last haircut”. These days I would say “You’re only as good as the last experience you offered you clients”. Consistency is the key. We promise the wow experience to every client. That means all members of the team consistently need to wow their clients with their service experience, haircut, colour and finishing. We put an enormous importance on our customer experience from the first greeting, friendliness, listening skills, personality understanding and building relationships with our clients. We train on the customer experience so each and every team member can deliver this consistently. We also measure service experience in the form of feedback from our clients.



Inside Rodney Wayne Bethlehem

TRAINING LEADS TO SALON SUCCESS Rodney Wayne Bethlehem’s strong commitment to training saw them take away the Rodney Wayne Salon of the Year award. “I have a huge love for continued education,” says Ashley Sterrenburg, trainer at Rodney Wayne Bethlehem. “This drives my passion to teach others”. For Rodney Wayne Bethlehem, training is everything. Thanks to Ashley, they have a comprehensive training system in place, and every team member is expected to take part. All their staff have a qualification (or are working towards one). “We’ve made it compulsory for all stylists on the floor to be fully qualified, as it shows our customers that we have a minimum benchmark standard. All the extra training builds on the qualification. Qualifications are very important to be able to progress in our salon”. Their dedication to training has paid off. Earlier in the year, Rodney Wayne Bethlehem took away the Rodney Wayne



Salon of the Year Award, the top award at the Rodney Wayne awards. It was their commitment to training that secured their win. “It felt amazing to win the award,” says Ashley. “We put in a lot of work, turning the business upside down and doing a big systems shake-up. We gave our salon training programme a complete overhaul. Winning the award confirmed that we are doing all the right things”. The Rodney Wayne awards are an internal awards ceremony for all Rodney Wayne salons. With 37 Rodney Wayne salons across New Zealand, competition was tough.

" H a v i n g a p p re n t i c e s i s a w i n - w i n fo r e v e r y o n e . "

Ashley from Rodney Wayne

Winning the award took much hard work. All entrants are subject to salon audits and mystery client reports. They also had to submit a portfolio of all the marketing, training, community involvement, competition work, business plans and systems that they took part in and developed during the year. The Rodney Wayne Salon of the Year goes to the best all-round Rodney Wayne salon, but it was Rodney Wayne Bethlehem’s training focus that made them stand out from the crowd. Rodney Wayne Bethlehem have a “comprehensive training system”. It includes all team members at all levels. Ashley conducts regular appraisals with all team members to set goals for their training. Their achievements are monitored, and Ashley provides regular feedback to help staff meet their goals. For apprentices, the HITO units they have to achieve are fitted into their training plans. The team also take part in a weekly training session. They bring in models to work on, and they are trained in the use of Rodney Wayne systems, in-depth consultations, practical skills, sales skills, and cleanliness. This helps the team members improve their salon skills. Rodney Wayne Bethlehem also run sessions of system training, where they refresh their team’s everyday salon skills in areas like basin technique or sales.

“If your training programme is strong, people want to work for you,” says Ashley. “If staff are motivated and challenged, they want to stay”. A committment to training has also paid off for Ashley. She was recently announced as one of the finalists for HITO Trainer of the Year. For Ashley, training is a way for her to give back to the industry that supports her family and gives her a career she loves. Being part of the Rodney Wayne group has helped Ashley achieve so many things, and she wants to pass that success on to others. “I’m a firm believer in empowering others and watching them grow. Without constant quality training our industry wouldn’t be as amazing as it is today”. Ashley’s biggest success has been seeing her apprentices grow. They come in with little confidence and no knowledge and grow into successful, happy, and confident hairdressers. The apprentices are an integral part of the team at Rodney Wayne Bethlehem.

“I have to stay on my toes to keep ahead of their training needs,” Ashley says. “Being organised is important”.

“Having apprentices is a win-win for everyone. They help the seniors by freeing them up to do more advanced tasks, which makes the salon more profitable and the team more productive. In return, the apprentices get paid for daily, hands-on experience. Being immersed in this ever-evolving learning environment offers them so much more. Continued apprentice training is how we keep our industry alive”

But the results from training make it worth it. Apart from making them an award-winning salon, Rodney Wayne Bethlehem’s training programme makes them a more desirable place to work. It makes it easy to recruit committed staff and encourages them to stay.

“Apprentices keep you and your salon innovative and fresh,” says Ashley. “My apprentices teach me just as much as I teach them. Complacency is your worst enemy, but if you are constantly striving to be a good role model for junior apprentices you won’t fall into that trap”.

Team members are expected to take part in training outside the salon to keep up-to-date with trends and techniques.

" A p p re n t i c e s ke e p y o u a n d y o u r s a l o n i n n o v a t i v e a n d f re s h . "



TREAT OTHERS AS YOU WANT TO BE TREATED How we treat each other at work matters. Have you worked under a manager who is rude, demanding or unfriendly? Unfortunately, most people will say ‘yes.’ Answering calls in the middle of meetings, pointing out an employee’s mistake in front of others, using a harsh tone or cold body language can all be harmful to a team and a business. Many employers believe by ruling with an ‘iron fist’ they will get the best out of their staff, but that’s not the case! Studies have shown that insensitivity at work harms an employee’s health, self-esteem, and performance. •


Your Bottom Line

We spend on average at least eight hours at work a day, five days a week. If someone is spending this amount of time in an environment that leaves them feeling stressed, anxious and nervous, this can be damaging to their health. The negative side effects of stress include raised blood pressure, a suppressed immune system, and an increased risk of a heart attack or stroke. High levels of stress even contribute to infertility and speed up the aging process.

Treating others the way you want to be treated

So what happens when you treat your employees with kindness and respect? Research done by Harvard Business School’s Amy Cuddy has shown that people who lead their teams with warmth are far more effective than those who lead with toughness. The study found that employees feel a greater amount of trust for someone who is kind and friendly, and when an employee trusts their manager, they can produce their best work. Instead of being overwhelmed by the stress and worry that comes from a cold and unfriendly boss, they can give their whole mind and ability to the task.

If your team feel discouraged, your business and your bottom line will suffer. It’s also important to remember that your customers and clients notice what interactions are taking place at work. In a recent study at the University of Southern California, they found that people were less likely to shop at a business where an employee is rude. It doesn’t matter if the rudeness is directed at the customer or employees; the effect is the same. Remember that your clients are watching your interactions in the workplace. If a client saw you speaking harshly to your apprentice, for example, they will come away with a negative view not only of you but of your business and brand as a whole.


Treating your employees harshly will result in lower levels of productivity as well. Studies have shown that if an employer belittles a staff member before a task, they will do significantly worse in that task. Employees working in an environment where they are put down or humiliated will hold back from asking for help or sharing their ideas.

Start today! Sadly, the number one reason why employers treat their staff badly is because they think they don’t have time to be nice. However, being nice in the workplace doesn’t have to be time-consuming. Simple actions like listening, smiling, saying thank you, and putting your phone away during meetings can have a massive impact. Every small interaction in the workplace can build trust or to tear it down. EMPLOYER CHALLENGE: Think about one way you could better show kindness and warmth to your team whether it’s your tone of voice, your manners, or the way you approach them with a task. Make a conscious effort to change that area this week. Watch what happens when you make this small change!



VIVO Creative Colour Placement Seminar

VIVO Mens Grooming seminar

SALON TRAINING EQUALS SUCCESS A strong approach to training leads to success for the VIVO group. "At VIVO we believe hairdressing is a career, not just a job. As a result, training is important to us."

It is important to provide the full support required for stylists to meet their qualification goals”.

“To build your career it is vital that you constantly build and grow your skills and get exposed to what’s new and exciting in the industry. Today’s client is well-informed about trends and products, so it is important that stylists’ skills are up-to-date”.

"Apprenticeship training is the key to developing the future stars of our industry."

To get success from training, it is important that everyone is involved in training. VIVO organise different training events to target different members of the VIVO group. All staff are encouraged to take part. VIVO divide sessions by experience level: apprentice, intermediate, and senior. Staff are welcome to attend training sessions at other levels, even if they simply observe during the session. This allows them to stretch and refresh their skills. This helps build all areas of the business. As well as encouraging a strong in-salon programme, VIVO also organises in-salon and out of salon training events and seminars throughout the country. These events cover technical salon skills, product education, communication skills, marketing techniques and more. Their seminars are held by star stylists in the VIVO group and by their supplier partners. VIVO also encourage their team members attend other industry events to help grow their skills. As well as general training, gaining recognised qualifications is important to business success. VIVO employees are also encouraged to gain their national qualifications. They encourage stylists with experience but no qualification to get qualified through the HITO QbyE (Qualification by Experience) process. QbyE allows experienced hair and beauty professionals to achieve their national qualification based on the experience and skills they already have. “Gaining a qualification shows that a stylist has the drive, determination, and dedication to their career and hairdressing.

Investing in apprentices is important. A customised training programme for each apprentice helps them qualify. It's important that salons get involved in training. “Apprenticeship training is the key to developing the future stars of our industry. There is nothing better than training in the salon environment. Getting qualified is a team effort. Training involves input from the staff themselves, their salon managers, me, our specialised trainers and educators, and, of course, HITO”. Training leads to personal and salon success. Stylists gain their qualifications and rediscover their passion for hairdressing. With the support of training and qualifications, staff can manage their columns successfully and create large, loyal client followings. “At VIVO we have a promise to our clients: hair you love or your money back. To make this promise we need complete confidence that our staff perform at the highest levels”. It is also important to celebrate training success. At VIVO, they recognise extraordinary achievements by staff members, and they hold an annual awards ball where the VIVO group recognises top salons and stylists. They'll also be celebrating the success of their Albert Street salon at the Industry Awards in November. They are a finalist for Training Salon of the Year. “Training is vital to keep great stylists motivated and engaged in the industry,” Greta says. “Passionate, happy stylists mean exciting salon environments, loyal clients, and financial success”.



shapIng futUres 100


" I t w a s a l i f e c h a n g i n g e x p e r i e n c e t h a t I s t ro n g l y re c o m m e n d t o a n y o n e . "

Have you ever wanted to use your skills to make a difference in the lives of others? Through Schwarzkopf’s ‘Shaping Futures’ initiative, Kiwi hairstylists can make a lasting impact on the lives of children from around the world by teaching them hairdressing. Shaping Futures started in 2008 as a local Japanese project with Cambodian street children. Then in 2010 Schwarzkopf partnered with SOS Children’s Villages (a leading nonprofit organisation) to globally launch the programme. Now volunteer teams from partner salons can take their hairdressing knowledge to some of the poorest children in nineteen different countries. The idea behind Shaping Futures is that education brings hope and has the power to changes lives. For the most impoverished communities, any education at all can seem out of reach, with children often working rather than attending school. Shaping Futures gives these young people the opportunity to learn a valuable vocation in a free six-week course, freeing them from a life of unfair working conditions and low wages. Recently a New Zealand team headed to the Philippines to be part of this incredible programme. Tracey Kurta and Miranda Short (Schwarzkopf Professional staff) travelled with Leeanne Elliott (The House of Elliott, Rotorua) and Marilyn Fifiled (The Strand Salon, Whangarei). They spent four weeks teaching hairdressing to underprivileged youth. For Leeanne, being part of Shaping Futures is one of the things she is most proud of doing in her hairdressing career.

“Watching the student’s confidence and skills grow more and more every day is definitely something I will take with me forever. Knowing that in a small way, by giving up our time and knowledge, we have given them a chance at a brighter future.” Tracey also felt impacted by the “life-changing” experience. “We started out as strangers, became their trainers, then their friends, mentors, confidants and parents. Some of these students were shown more love and guidance from us than from their biological families.” One thing that stood out to Tracey was the joy, enthusiasm to learn, and talent that these young people displayed. “Most of them weren’t raised with the smallest of luxuries that we know. They are happy, well-adjusted, eager to learn, and showed us more talent in their hairdressing skills than I've seen in a lot of well-qualified hairdressers. It was a life changing experience that I strongly recommend to anyone." Shaping Futures support doesn’t end once the initial six-week training courses finish. To make a real and lasting difference, follow-up apprenticeships, support and job placements are then provided to make sure every student can take advantage of the opportunity. The hope is that these young people can become independent in the hairdressing profession.

If you’re interested in finding out more about Shaping Futures head to and click on ‘Shaping Futures’.



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IN 2010, HITO LAUNCHED THE FIRST EVER ISSUE OF FORMA At only 36 pages, Forma may have been short, but it was the beginning of something special. The vision behind Forma has always been to educate, inform, support, showcase new talent and profile those who support industry training. Since then, Forma has continued to grow and evolve. Instead of being a side project, every year we’ve responded to industry feedback. Forma has continually developed, included better and more diverse articles, more photography, and more of everything. We love working on Forma. Speaking to people doing exciting and innovative things in the industry is truly inspirational. Our feedback suggests that you like it too. So we would like to thank everyone who has ever been part of Forma. Whether you have been profiled, contributed an article, submitted your work, or whatever it might be, you have helped make Forma the publication that it is today. Looking back on that first ever issue in the summer of 2010, we featured some amazing people who are still doing great

things in the industry today. We asked a couple of them what they have been doing for the past five years.

What’s next? For the next five years, we plan to continue to refine and innovate Forma. We’re expanding the number of educational pieces to include more barbering and beauty articles. We’re also looking for new young writing talent directly from within the industry who can bring exciting, fun and challenging perspectives. HITO is looking for feedback on the next five years. If you’ve got a great idea, story or suggestion you’d like us to consider, get in touch by emailing Here’s to another five years!



The REDS salon team

DIANA BEAUFORT, OWNER OF REDS HAIRDRESSING, PUKERUA BAY In the very first issue of Forma Magazine, REDS featured strongly. The salon was named the 2010 HITO Training Salon of the Year, an award that identified the fantastic training taking place at REDS. Salon owner Diana Beaufort filled us in on what has been happening at REDS since issue one. “Since winning HITO Training Salon of the Year in 2010, REDS has gone from strength to strength. In 2011, we won Kitomba/ NZARH Salon of the Year and the Employer of Choice Award. We won this award in 2008 as well, so it was fantastic to win it again. Another major highlight was winning HITO Training Salon of the Year again in 2013. The calibre of entries gets higher every year, so it’s great to have our endeavours recognised. Last year we were Runner Up for Grand Salon of the Year in the Kitomba/NZARH awards. We also won the Sustainability Award at the Westpac Porirua Business Excellence Awards. I believe our key strength, however, is our committed team and the way they consistently deliver a superb customer experience. This is due to the culture of training and constant improvement that exists at REDS. In the past two years, we have had four stylists complete their apprenticeships and become successful stylists. We currently have three apprentices and we are actively recruiting at the moment. Our stylists are also achieving accolades in their own right. •

Amberley Gittings was a regional finalist in the HITO Apprentice of the Year award in 2013.

Nichola Ahnau achieved finalist status three times in the Business Stylist of the Year award, and she was highly commended for her Supreme Award entry in L’Oréal Colour Trophy in 2014.

Ashley Kibblewhite – winner apprentice styling award at the Wellington Regional hair competitions in August.

Our salon team also achieved a Highly Commended award in the L'Oréal Colour Trophy. Although our training is designed to benefit the REDS business and the members of our team, I am always happy and proud to see the success of former employees that we have trained. I see this as a measure of our success: •

Dorien Van den Berg – Salon owner Paraparaumu/ Winner of Boutique Salon of the Year Kitomba NZARH Business Awards 2013

Samantha Bell – Finalist L’Oréal Colour Trophy 2014

In the past few years I have been passionate about developing my leadership skills to help grow my team and ensure my business remains sound for the future. In 2011 I attained the National Certificate in Hairdressing Management (Salon Management). I followed this up in 2012/13 by completing the Servilles Business Development Programme. I achieved my Certificate IV in Business and Personal Coaching in 2013 with Fire Up Coaching, Melbourne. After working in the hairdressing industry for many years and learning so much – mostly the hard way – I have developed a passion for business training and mentoring. One of my goals is to support other salon owners and be able to give back to the industry.”

" I b e l i e v e o u r ke y s t re n g t h , h o w e v e r, i s o u r c o m m i t t e d t e a m a n d t h e w a y t h e y consistently deliver a superb customer experience."







Laura Simpson with HITO CEO Erica Cumming at the 2011 Industry Awards where she won HITO Apprentice of the Year

Laura Simpson competing in WorldSkills in London, 2011

LAURA SIMPSON In Forma issue one, then-apprentice Laura Simpson was featured because of her journey with WorldSkills. She had been selected to represent New Zealand in London at the WorldSkills international competition, an incredible achievement. It was an exciting season for Laura, and she even went on to be the cover girl for Forma issue two. Let’s find out what she has been up to since then. “What have I been up to since that first ever issue? Well I competed in WorldSkills in London in 2011 and it was by far one of the best things I have ever done. It introduced me to the most talented hairdressers I know and admire; I got to learn a lot from them and hopefully will again in the future. It also exposed me to the huge world of international hairdressing and it was mind boggling. After competing in WorldSkills London, I went back to Dunedin to continue working at Scottbase, complete my hairdressing certificate, build up a clientele and gain experience for another two years. I was also excited to win the HITO Apprentice of the Year award in 2011, and I was privileged to assist in judging WorldSkills regional and national competitions throughout that time. I also helped train any future WorldSkills competitors where I could, both which I found hugely rewarding. This led me to attend the 2013 international WorldSkills competition in Leipzig (Germany) as a supporter that was brilliant to see from the other side.

From Leipzig, my friend and I continued our journey to London where we both had two-year working visas. I experienced “temping” here for the first time (something I'm not sure exists in NZ hairdressing). This was interesting, but luckily short lived. I got a job in a lovely little salon in a fantastic area. Graham Norton, Sam Smith and Helen Mirren all lived around the corner. I got to meet amazing people through my job and do a few good courses in the heart of London, including some photoshoots. But it wasn't all hard work and no play; I managed to squeeze in travel where I could, not to mention the endless activities London itself has to offer. Eventually, the dream came to an end. It was heartbreaking to leave my clientele, but with no sponsorship or marriage in sight, NZ was calling me home. The lifestyle in London was not sustainable and I missed the wonderful closeness of NZ hairdressing, the high standard of competitions, and of course WorldSkills. I consider myself hugely lucky for all the amazing years since Forma’s first issue. They have been the best yet, and I'm excited about a fresh new start back in NZ.”

" I m i s s e d t h e w o n d e r f u l c l o s e n e s s o f N Z h a i rd re s s i n g , t h e h i g h s t a n d a rd o f c o m p e t i t i o n s , a n d o f c o u r s e Wo r l d S k i l l s . "



Moana Riddell (far right) with the Jasmine McBeth Memorial Scholarship family in 2014 (including previous winners and Denise and Murray McBeth)

Moana with HITO CEO Erica Cumming at the 2012 Industry Awards, with her HITO Northern Apprentice of the Year trophy

MOANA RIDDELL In the first issue, Whangaparaoa’s Moana Riddell was featured as the 2010 recipient of the Jasmine McBeth Memorial Scholarship. She was thrilled not only to receive the scholarship, but to become part of the McBeth family along with the previous winners. Moana filled us in on what has been happening since that exciting year. “So what has happened in the last five years? I was happy to be able to get to know Jasmine’s parents, Denise and Murray McBeth. This was amazing as they were living just up the road and kept me motivated to qualify and become a professional hairdresser. I competed in various different competitions during my training including WorldSkills, Auckland Regional Colour Comps and Schwarzkopf competitions. I had the opportunity and privilege to enter HITO Apprentice of the Year and was named the winner of Northern region. This inspired me and helped with my apprenticeship. I soon became qualified which had been a huge goal growing up. Each year I have loved being part of the annual HITO Industry Awards nights and being part of the ever expanding McBeth family! In 2014 I became part of the Schwarzkopf professional education team. This was an amazing experience as I got the opportunity to travel New Zealand helping train and

take education classes on all the latest fashion techniques and colour training. Being part of this meant I also got to work behind the scenes at New Zealand Fashion Week. After six and a half years, I left my salon (Hair Scene Hair & Beauty in Whangaparaoa) where I had all my training from the amazing Linley Wade who taught me so much. I then went on to work at Dry and Tea in Auckland City. This was such a fun and great experience where I learnt a lot of the newest hairdressing techniques. I was involved with many events such as the Hitch’d Wedding Fair doing all of the hair for brides to be, working on the hair for Britomart Fashion Week, and so much more. I am now currently at a brand new and beautiful boutique salon called Fuchsia Hair Design in Silverdale, Auckland. This is inside Kings Plant Centre and has a relaxed boutique feel to it; I love it. I have also recently started up my own blog on Instagram. It's a collection of my work and daily inspiration and it's called @riddellhair.”

" I a m c u r re n t l y f i n i s h i n g o f f m y S m a l l B u s i n e s s p a p e r s t h ro u g h H I TO w h i c h w i l l l e a d m e t o f o l l o w i n g m y d re a m o f h a v i n g m y o w n s a l o n i n t h e f u t u re . "







Nadine Gratton and some of the team from Ursula Harris Hair Design at the 2014 Industry Awards

URSULA WALLACE, OWNER OF URSULA HARRIS HAIR DESIGN, NELSON In the first issue of Forma, Ursula Wallace talked to us about the top training happening in her salon. 2010 was a spectacular year for Ursula and the salon. They took out Runner Up for the 2010 HITO Training Salon of the Year award, were named 2010 Supremes Urban Styling (Senior) Champion and 2010 NZARH Supreme Salon. Ursula tells us what has been happening since then. “The last five years for us have been focused on innovation, productivity, staff development, and investment. Staff investment has always been a critical foundation of this business. However in the last five years our focus has really honed in on building stability and structure within our team. We introduced terms such as team leader, and differentiating between advanced stylist and senior stylist, by encouraging the belief that no stylist; advanced or senior, has ever finished learning, and by funding training both within the salon on a weekly basis and through external resources such as Redken, HITO and regional competitions. The next area of focus for us has been innovation. All of us as a team get incredibly excited about new and improved techniques and products. It’s an opportunity to expand our repertoire. It ensures that Ursula Harris Hair Design is always at the forefront of the industry, that our clients are getting the

best possible hair care out there on the market, and that we are maximising productivity. Ursula Harris Hair Design can never, and will never, be described as out-dated. Innovation also keeps the passion alive! The team thrive and get excited about the change. The most significant innovations for us in the last five years have been the introduction of Olaplex and Keratin, and the Style Bar (the first of its kind in the South Island). The payoff for all of the hard work invested in the salon was winning three awards in the Westpac Commerce Awards in both 2013 and 2014 in Small Business, Investing in People and Skills Award, Excellence in Service, and being a finalist in Innovation. As well as this our apprentice Nadine Gratton won the HITO Apprentice of the Year award in 2014, prior to being selected to represent New Zealand in hairdressing at WorldSkills in Brazil. This is a trophy cabinet that we are extremely proud of.”

" S t a f f i n v e s t m e n t h a s a l w a y s b e e n a c r i t i c a l fo u n d a t i o n o f t h i s b u s i n e s s . "



WELCOME MYRA We welcome Myra Gulliver, our new Events Coordinator, to the HITO team. Myra joined HITO in August. As part of her role Myra will look after all our events, including Graduation, Industry Awards, WorldSkills, Apprentice Boot Camp, and lots more. She’ll organise all these events and make sure they run smoothly. Myra comes to HITO with a lot of events experience. She spent five years in London organising events for various companies, before returning to New Zealand to organise events for the NZ Veterinary Association, including their Roadshow and Branch Summit. We’re excited to have Myra on the team, and we’re looking forward to running more fantastic events with her.

TROQ UPDATES Hear about the latest updates in the TRoQ (Targeted Review of Qualifications). Beauty TRoQ Earlier this year, we submitted an application to develop the suite of beauty qualifications. NZQA gave approval to work towards the next stage with seven of the nine proposed qualifications. Two of the qualifications (the New Zealand Certificate in Prosthetics and Performance Makeup (Level 5) and the New Zealand Certificate in Specialised Skin Care Therapy (Level 6)) needed further work. The Governance Group is working on these qualifications to gain approval for the next stage. NZQA call the next stage ‘Approval to List’. We are in the final stages of preparing the qualifications to go back to NZQA to gain this approval. Before they go back to NZQA, industry will get to do one final review. Keep an eye on for more information on this review and how you can have your say.

You can contact Myra about HITO events on (04) 499 1180 or email

WELCOME SHELLY We welcome Shelly Forbes, our new HITO Central Sales and Liaison Manager, to the HITO team. Shelly joined HITO in September. Shelly is the new Sales and Liaison Manager for Central region, which means she’ll look after all the apprentices, trainees, and employers in the Wellington, Wairarapa, Kapiti Coast, and Gisborne areas. Shelly comes to HITO from a beauty background. For the past seven years she has managed a beauty therapy salon. She is passionate about education and about maintaining strong relationships. She is excited to work with employers in Central region to help them grow their business through training. We’re excited to have Shelly on the HITO team. We look forward to her beauty industry perspective and her support of the HITO Central region.

You can contact Shelly on 027 445 5758 or email



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