NEW AND ENHANCED SERVICE FROM MKE THIS SUMMER:
SERVICE
Dallas: Three flights per week
Dallas: Four daily flights
Boston: Daily service on larger aircraft
Philadelphia: Four daily flights
San Diego: Saturday service
Salt Lake City: Daily service
Seattle: Two daily flights
Minneapolis-St. Paul: Four flights per week
Philadelphia: Three flights per week
Raleigh-Durham: Three flights per week
Washington, DC: Twice daily service
per Twice daily service
Washington, DC: Nonstops during the RNC
VOLUME 4 | ISSUE 10
PUBLISHER JIM PLAISTED
EDITOR-IN-CHIEF JORDAN DECHAMBRE
DESIGN DIRECTOR CARRIE CHAPKO
CONTRIBUTING WRITERS
LAURIE ARENDT, CELESTE BRUNNER, BOBBY TANZILO, KRISTINE HANSEN, MOLLY SNYDER STAFF WRITERS
JORDAN DECHAMBRE PHOTOGRAPHER ERIC HALVERSON
EDITORIAL AND STEERING COMMITTEE
LEANN MESTER, MAL MONTOYA, JANET RAASCH, KATHLEEN DOHEARTY PENNISTON, KATE STRZOK, TRACEY WADSWORTH
PUBLISHED BY HISTORIC THIRD WARD ASSOCIATION
PRESIDENT JOSEPH GOODE 525 E. CHICAGO ST., SUITE 102 | MILWAUKEE, WI 53202 OFFICE@HISTORICTHIRDWARD.ORG
PRINTED AND MAILED FOX CO. PRINTING
ADVERTISING CONTACT JPLAISTED@HISTORICTHIRDWARD.ORG
JUST WHEN YOU THOUGHT SUMMER IN THE WARD COULDN’T GET MUCH BETTER … SUMMER 2024 HAPPENED. The city and our neighborhood are in the national spotlight thanks to “Top Chef” (great job, Dan!), the RNC buzz, our Milwaukee Public Market named the #1 public market in the nation (kudos to Paul and team!), our #5 best arts district designation and numerous national media outlets proclaiming Milwaukee THE place to be.
Yes, we’re having a moment.
If you need any further confirmation, simply flip through this month’s issue. From biz openings to incredible events, a new dog park, an Augmented History tour, VIP dog culture and more, it’s an amazing time to be here.
Do me a favor, friends: Truly take the time to appreciate this moment. Charlie and I can’t think of a better way to soak it all in, and smile!
Creativity - Cuisine - Culture. It’s all here.
JORDAN DECHAMBRE, MARKETING & COMMUNICATIONS DIRECTOR CHARLIE, MOM’S BARKETING ASSISTANT
ON THE COVER: THE NEIGHBORHOOD’S DOG-FRIENDLY ATMOSPHERE IS EXEMPLIFIED AT RILEY’S SOCIAL HOUSE.
Third Ward Art Festival, Gather, World’s Largest Coffee Break, Beerpartisanship & more. EVENTS
The latest neighborhood news of note. 15 QUICK BITES
There’s always something happening in the Historic Third Ward. The best way to stay in the know? Become a Historic Third Ward Association member!
24
A BRIGHT FUTURE
Downtown Milwaukee Dog Park prepares to break ground.
26
The neighborhood’s dog-friendly culture is on full display at many restaurants, bars and shops that treat your fur baby like a VIP (Very Important Pup). IN THE WARD WOOFIN’ IT UP
A new Augmented History walking tour tells the story of Milwaukee’s ghost signs — with a modern twist.
Put your best to the test with this fun quiz that will challenge your knowledge of our neighborhood — the historic, the iconic and the downright eccentric. 20 QUIZ WIZ?
How will the future of I-794 affect the Historic Third Ward? Local experts weigh in.
UPCOMING EVENTS SUMMER 2024
HIKES, BONFIRES & MORE AT LAKESHORE STATE PARK
VARIOUS DATES
From hikes devoted to fireflies, bees and birds to cozy beach bonfires and events like Brunch on the Beach, Friends of Lakeshore State Park offers a variety of events for nature lovers of all ages. See the full list of summer programming and major events online. friendslsp.org/events
RIVERWALK COMMONS CONCERT SERIES
JULY 23, AUG. 6, AUG. 20, SEPT. 10 & SEPT. 24
On select Tuesdays, enjoy the free Riverwalk Commons Concert Series, featuring local food trucks and live music along the Milwaukee Riverwalk. Each concert begins with Happy Hour 5-6 p.m. and live music 6-8:30 p.m. milwaukeepublicmarket.org
FRIDAY NIGHT LIGHTS
FRIDAYS THROUGH SEPT. 27
A 10-minute colored light show illuminating the Hoan Bridge every Friday at 9 p.m. lightthehoan.com
LIVE MUSIC AT AMERICAN FAMILY INSURANCE AMPHITHEATER AND BMO PAVILION
VARIOUS DATES
See concerts from your favorite artists at BMO Pavilion and AmFamAmp! This summer’s lineup includes Santana, Alanis Morisette, Vampire Weekend, John Fogerty, New Kids on the Block, Rob Zombie, Pitbull, Avril Lavigne, Live, Dierks Bentley, Jane’s Addiction and more. milwaukeeworldfestival.com/find-events/ calendar
#BEERPARTISANSHIP2024 JULY 17
Celebrate #Beerpartisanship 2024 during the Republican National Convention. Limited-edition beer tapping, live music, games and more — helping us all come together over a beer in the Third Ward Beer Garden, 4-7 p.m. historicthirdward.org
UPCOMING EVENTS | SUMMER 2024
GALLERY NIGHT MKE
JULY 19-20 & OCT. 18-19
Gallery Night MKE unites downtown Milwaukee through art at 50 venues throughout the downtown Milwaukee area. Experience the city’s vast creative culture while you discover local galleries, art and artists at this free, two-day art event. gallerynightmke.com
GERMAN FEST
JULY 26-28
IRISH FEST
AUGUST 15-18
Enjoy five stages of entertainment, the Culture Village, Marktplatz, fireworks, parade, dachshund derby und so much more at Henry Maier Festival Park. germanfest.com
BLACK ARTS FESTIVAL
AUG. 3
Black Arts Fest MKE celebrates the deep roots of African heritage and the creative magnificence of Black Cultural Arts. This dynamic ethnic festival, featuring art, music, poetry, fashion and more is noon-10 p.m. at Henry Maier Festival Park. blackartsfestmke.com
DRAGON BOAT FESTIVAL
AUG. 10
The festival — highlighted by eye-catching dragon boat races — showcases Chinese culture, food and traditions in Lakeshore State Park. Don’t miss performances in traditional dance, Chinese folk music and Martial Arts, and so much more. milwaukeedragonboatfest.org
THE BLOODY MARY FESTIVAL
AUG. 10
Love Bloodies? Stop by Henry Maier Festival Park for a tasting tour with variations on the heavily garnished cocktail from restaurants and bars around the state. thebloodymaryfest.com
WORLD’S LARGEST COFFEE BREAK
AUG. 20
As part of Downtown Employee Appreciation Week, we’re brewing the ultimate caffeine boost! Local coffee shops will be serving up free coffee and we’ll have plenty of doughnuts to fill you up, too! It’s all happening in Catalano Square, 9-10:30 a.m.
The world’s largest Irish music festival is four days of music, culture and craic at Henry Maier Festival Park. irishfest.com
HOANCOMING
AUGUST 17
Experience the transformative magic of the Milwaukee River and Lake Michigan as boaters and residents come together for an unforgettable event. Enjoy live music, a scenic boat cruise, and end the night with a spectacular fireworks display. hoancoming.com
MEXICAN FIESTA
AUGUST 23-25
Mexican Fiesta brings the sound, culture and taste of México to Milwaukee’s lakefront at Henry Maier Festival Park. mexicanfiesta.org
THIRD WARD ART FESTIVAL
AUG. 31-SEPT. 1
The Third Ward Art Festival returns to Broadway over Labor Day weekend. Free and open to the public, the event will showcase the work of more than 120 juried artists in a variety of mediums. amdurproductions. com/event/third-ward-art-festival/
LABOR FEST
SEPT. 2
Free and open to the public, enjoy a day of fun at Henry Maier Festival Park with the Milwaukee Area Labor Council. The event includes live music for adults and families, children’s entertainment like science and magic shows, a classic car show and union raffle. milwaukeelabor.org/laborfest/
GALLERY NIGHT: PHOTO BY FRANK JAUREZ
WILDFLOWERS ON THE WATER
SEPT. 7
Visit Lakeshore State Park for the second annual Wildflowers on the Water from 3 to 7 p.m. The event will include local musicians, artists and creators. friendslsp.org/events
THE ELABORATE ENTRANCE OF CHAD DEITY
SEPT. 11-OCT. 6
Kristoffer Diaz’s play is a high-octane powerbomb of thrilling spectacle, larger-than-life characters and pop culture commentary that you can’t find on pay-perview. nextact.org
GATHER: A LONG TABLE DINNER
SEPT. 12
Gather is an alfresco, long table dinner celebrating cuisine, culture and community in the heart of the Historic Third Ward. Featuring a variety of Third Ward restaurants and bars, as well as live entertainment. historicthirdward.org/annual-events
TACO FEST
SEPT. 14
Celebrating its 10th year, get your fill of the best tacos in Milwaukee at this family-friendly fiesta at Henry Maier Festival Park. milwaukeetacofest.com/
AN ILIAD
SEPT. 19-OCT. 6
Intimate, urgent, and incisive, this modern retelling — adapted from Robert Fagles’ goldstandard translation and featuring a live score from Milwaukee’s own Klassik — hones Homer’s epic to a gleaming edge as captivating as it is timeless. milwaukeechambertheatre.org
FROMM PET FEST
SEPT. 21
It’s your chance to party with the pets at Henry Maier Festival Park! Guests can expect dock diving, lure and agility courses, the Doggie Dash speed trial, pet-centric vendors and live entertainment. petfestmke.com
SUSAN G. KOMEN MORE THAN PINK SOUTHEAST WISCONSIN WALK
SEPT. 22
Susan G. Komen’s largest fundraising event series returns to Henry Maier Festival Park to raise funds for breast cancer research. komen.org
LIGHT THE NIGHT / LEUKEMIA & LYMPHOMA SOCIETY
SEPT. 26
At the Leukemia & Lymphoma Society’s Light The Night, gather as a community to celebrate, honor and remember those touched by blood cancers. lightthenight.org/events/milwaukee
DOORS OPEN 2024
SEPT. 28-29
Doors Open Milwaukee is a public celebration of Milwaukee’s neighborhoods, architecture, and history. This event offers behind the scenes tours of commercial buildings, art galleries, urban gardens and more throughout Milwaukee’s downtown neighborhoods. historicmilwaukee.org/doors-open/
WAITRESS
OCT. 4-27
Nominated for four Tony Awards (including Best Musical), Waitress is inspired by Adrienne Shelly’s beloved film and offers a special recipe for finding happiness in unexpected places. skylightmusictheatre.org
MILWAUKEE LAKEFRONT MARATHON
OCT. 6
The Milwaukee Lakefront Marathon, one of the largest in the USA, will have competitors from all over the world. Join the fun, either by participating or cheering them on. milwaukeelakefrontmarathon.org
THE MOORS
OCT. 20-NOV. 10
A spooky comedy by the playwright of Witch. The Moors is a wild gothic tale, worthy of Bronte and perfect for the Halloween season. rtwmke.org
GATHER: A LONG TABLE DINNER
QUICK BITES
THE LATEST NEIGHBORHOOD NEWS OF NOTE
By Molly Snyder
NOW OPEN
Brisa Do Mar (509 E. Erie St.) This new eatery located in the former Riverfront Pizza serves up Mediterranean dishes from France, Spain and Portugal. The space conjures calmness with natural sunlight, happy plants, exposed wood and an engaging collection of art including a mustsee modernized portrait of the Greek goddess Persephone. Don’t miss co-owner and chef Ramses Alvarez serving up mouth-watering pizza directly from the wood-fired stove.
Freese’s Candy Shop (400 N. Water St.) The legendary Freese’s Candy Shop moved into the Milwaukee Public Market this spring, bringing almost 100 years of handmade candy making history. Their celebrated chocolate and nuts come in a variety of mouthwatering forms, most notably turtle clusters and fairy food.
Kim Storage Gallery (207 E. Buffalo St., #404)
This Marshall Building newbie joined the Third Ward’s vibrant collection of galleries in April with a mission to redefine the contemporary art scene in Wisconsin and beyond. Providing opportunities for emerging artists – as well as those already established – is also part of owner Kim Storage’s vision.
LOW RAIN (326 N. Water St.) Tattoo artist
Daniell Sobelman recently opened LOW RAIN Art & Ink, offering fine line tats in a “no shame, no shade” environment. Sobelman describes it as a tattoo studio meets art collective — think gallery and event and creative space. The art rotates, giving local artists a chance to be seen.
BRISA DO MAR
Parker Hair Studio (207 E. Buffalo St., #422)
Hair stylist Parker Davis now offers a full range of hair services for men and women – with a specialization in dry cutting for precise styles – inside the Marshall Building. After styling backstage at New York Fashion Week and for fashion events in Los Angeles, Davis brings the latest looks from the coasts to Milwaukee.
Sweetly Baked (207 E. Buffalo St., first floor)
Located inside the Marshall Building, this new cafe and dessert bar offers catering, tastings and a mobile dessert bar. Classic baked goods (some available infused with CBD or Delta 8) like cookies, brownies and Rice Krispies treats are available, but the macarons are the gems of the menu –available in myriad flavors from red velvet to coffee and Bailey’s. And don’t sleep on the curated wine and cocktail selection.
MILESTONES
Neroli Salon & Spa and The Institute of Beauty and Wellness (327 E. St. Paul Ave.) both celebrated 30 years of service in 2023 – and the dedicated team of professionals entered their fourth decade with gusto. The group is more committed than ever to provide the best in hair, skin, nails and massage to locals and visitors alike.
“During the last 30 years, we have operated Neroli Salon & Spa in two locations and The Institute Of Beauty & Wellness in four locations in the Historic Third Ward,” says Susan Haise, founder and CEO
of Edgeless Beauty Group. “The neighborhood was up-and-coming 30 years ago, and has remained a fun and exciting place to work and do business in.”
Milwaukee Public Market (400 N. Water St.) was voted the best market in the nation by USA Today after a rigorous nomination process and month of public voting. This incredible honor comes as little surprise, as the Market is known as one of Milwaukee’s top destinations for residents and visitors alike, boasting wellloved local vendors and a top-notch staff. “This distinction as the nation’s top public market speaks volumes about our wonderful community,” says Paul Schwartz, executive director of the Milwaukee Public Market and Business Improvement District #2. “It’s truly a city-wide achievement that is reflective of the spirit and strength of Milwaukee as a whole.”
Vita Fitness and Physical Therapy (451 E. Erie St.) Bust out the bubbly, it’s Vita Fitness’ 20-year anniversary of business in the Ward! For two decades, professional therapists and trainers have soothed and strengthened the bodies of thousands of people to help them achieve their healthiest and happiest states. “I am grateful for my staff as they are the true secret to success,” says Dr. Tommy Grabowski, founder and owner of Vita Fitness
MILWAUKEE PUBLIC MARKET
TOMMY GRABOWSKI
SWEETLY BAKED
and Physical Therapy. “I’m looking forward to Vita growing and thriving for hopefully the next 20 years, as I love the city and people of Milwaukee.”
NEIGHBORHOOD NEWS
Vitality, StretchMKE and Aesthetically Well recently merged into one entity, Awell (222 E. Erie St.), and now offers holistic fitness, skincare and recovery in an upscale environment.
The Barre Code is now Barre3 (225 N. Water St.) providing a challenging and meaningful workout that combines the wellness power trio: strength, cardio and mindfulness.
Café Benelux (346 N. Broadway Ave.) underwent a massive renovation and now boasts a marbletop wraparound bar, VIP corner booths, walls adorned with photos of staff members in Belgium and more.
Camp Bar (525 E. Menomonee St.) is rolling out the shuttle to American Family Field for every home Brewers game during normal business
hours. The service starts one hour before game time. In other words, you better get that Old Fashioned to go.
DanDan (360 E. Erie St.) is offering an all-youcan-eat lunch buffet every Friday from 11 a.m. to 2 p.m. for $30 per person. Also, DanDan now has its signature General Tso’s and Mongolian sauces for sale at Sendik’s.
Back by popular demand, Friday Night Lights shows return with 10-minute colorful light attractions that illuminate the Hoan Bridge every Friday at 9 p.m. through Sept. 27.
The Milwaukee Preservation Alliance hopes to restore the 140-year-old Miller Tavern building (266 E. Erie St.) that was once an early immigrant and woman-owned business, a Miller tied house and a LGBTQ friendly bar. “Restoring it aligns directly with the core of MPA’s mission of protecting our city’s built heritage and we couldn’t think of a more deserving site,” says Emma Rudd, executive director of the Milwaukee Preservation Alliance.
PHOTO BY NATE VOMHOF, COURTESY OF LIGHT THE HOAN
THE SCENE
There’s always something happening in the Historic Third Ward. The best way to stay in the know? Become a Historic Third Ward Association (HTWA) member!
From exclusive member perks to members-only events and key communication that keeps you up to date on new business openings, neighborhood news and so much more, membership for residents and businesses is your inside access.
Scan the QR code or visit htwa.wildapricot.org/join-us to enjoy the benefits of membership today!
1. Nearly 200 HTWA members mixed and mingled at the 2024 Annual Meeting, held in April at The Journeyman Hotel. Guests enjoyed live music, a photo booth and delicious bites from the hotel’s Executive Chef Brian Cripps. Pictured (left to right): HTWA Board Members Mal Montoya, Tracey Wadsworth and Board President Joe Goode.
2. Members of the Milwaukee Public Market and BID #2 staff celebrate at the 2024 HTWA Annual Meeting.
3. Valentine Coffee Roasters — and its terrific wine and beer selection — was showcased during an HTWA members-only happy hour in May. Pictured (left to right): Laurie Peifer, Jim Plaisted and Brian Peters.
4. HTWAccess, which highlighted leveraging a businesses’ Third Ward location, was held in June at MARN Art + Culture Hub. The free, members-only event featured HTWA staff members Jim Plaisted, Jordan Dechambre and Celeste Brunner — as well as Milwaukee Public Market Marketing & Communications Manager Paige Hammond — giving advice on preparing for the summer season and beyond.
5. More than 50 HTWA members gathered for a March Resident Affinity Meeting at Aperitivo at The Pritzlaff. HTWA Executive Director Jim Plaisted led the discussion about neighborhood news, events and development.
6. HTWA members enjoyed fun and games during a member happy hour at District Fore in February. Pictured (left to right): Kim Rogne, Ellen Angelo, Danielle Fuentes, Amy Baisden and Jordan Dechambre.
7. Gallery Night MKE continues to unite the city through art in January, April, July and October. April’s event featured more than 50 events throughout downtown Milwaukee, and welcomed thousands of art lovers to the Ward.
ARE YOU A QUIZ WIZ?
Put your best to the test with this fun quiz that will challenge your knowledge of our neighborhood — the historic, the iconic and the downright eccentric. (No Googling allowed!)
By Celeste Brunner
1. What business took over the former Bella Caffe space?
(Hint: You’ll be sure to “perk up” after paying them a visit.)
A. Grace Coffee Company
B. Valentine Coffee
C. Full of Beans Cafe
D. Likewise Coffee
2. What is the name of the building that houses show-stopping performances by Milwaukee Chamber Theatre and Skylight Music Theatre?
A. The Broadway
B. Skylight Theatre
C. Broadway Theatre Center
D. Next Act Theatre
3. This building is rumored to be haunted by the original owner’s son, Fred.
Hint: You can live, work, brunch and even find a wedding dress in this large complex.
A. The Pritzlaff
B. Mercantile Building
C. The Marshall Building
D. Dye House
4. Which public art initiative between Milwaukee Downtown BID #21 and BID #2 energized the space beneath I-794 in 2020?
A. Unsung Hero
B. Cracking Art
C. Brighten the Passage
D. New Pink Planet
5. This public park is named after an iconic Italian produce wholesaler.
A. Trestle Park
B. Gas Light Park
C. Erie Street Plaza
D. Catalano Square
6. True or False: The Couture is in the Historic Third Ward neighborhood.
A. True
B. False
7. What is the official name of the grounds where the World’s Largest Music Festival and various ethnic festivals are held each year?
A. Summerfest Grounds
B. Henry Maier Festival Park
C. Lakeshore State Park
D. Milwaukee Festival Park
8. True or False: Lakeshore State Park is one of the two free State Parks in the state of Wisconsin.
A. True
B. False
9. Out of this list, which two businesses can you sip wine indoors with your pup?
A. Thief Wine
B. 2A Wine Merchants
C. Riley’s Social House
D. Salty Paws
10. This iconic Third Ward attraction celebrated 50 years in 2024.
A. Historic Third Ward Association
B. Skylight Music Theatre
C. Milwaukee Public Market
D. Milwaukee Institute of Art & Design
11. The sinking of which ship took the lives of 300 Irish Third Ward community members in 1860?
A. Grace A. Cannon
B. Westmoreland
C. Lady Elgin
D. Lumberman
12. E.R. Godfrey & Sons — a wholesale grocer — claimed to be the first to ship what to Milwaukee in the early 20th Century?
A. Tomatoes
B. Bananas
C. Hops
D. Barley
13. A redesign of the Mercantile Building in 2017 covered a once-popular neighborhood mural. What did the mural say?
A. “Choose a positive thought”
B. “It’s Algonquin for ‘The Good Land’”
C. “We are what we do”
D. “It’s never a bore in the 414”
STATE PARK
14. True or False: The Third Ward Fire of 1892 destroyed 20 city blocks during the blaze.
A. True
B. False
15. Who owns and operates the Milwaukee Public Market?
A. City of Milwaukee
B. Historic Third Ward Association
C. An anonymous entity
D. Business Improvement District (BID) #2
LAKESHORE
16. True or False: Italians were the first inhabitants of the neighborhood.
A. True
B. False
17. In an Instagram contest, what did Milwaukee residents name the large Mastodon sculpture outside The Pritzlaff?
A. Don
B. Milly
C. Rusty
D. Russ T. Mastodon
18. What two buildings were once connected by an underground tunnel for the use of a knitting company in the 19th Century?
Hint: You can take in stunning works of art, then cross the street to shop the newest Nike drop.
A. The Phoenix Building and Dye House
B. The Marshall Building and Mercantile Building
C. Renaissance Building and The Marshall Building
D. The Pritzlaff and Renaissance Building
19. What has NOT been a use for the Summerfest grounds?
A. Airport
B. Waste treatment facility
C. Nike missile site
D. Winterfest
20. Finish the sentence: “The Historic Third Ward Association was formed to prevent the neighborhood from becoming a …”
A. theme park.”
B. landfill.”
C. red light district.”
D. nuclear power plant.”
21. What building is recognized as the oldest example of the Spiral Mushroom System (a.k.a reinforced concrete)?
Hint: You can visit more than a dozen galleries in this structure.
A. The Marshall Building
B. Phoenix Building
C. The Pritzlaff
D. P.H. Dye House
22. How many visitors traveled to the Historic Third Ward in the last 12 months?
A. 1.2 billion
B. 200,000
C. 3.5 million
D. 8.3 million
23. In an undercover operation, an internationally acclaimed artist painted two walls in the Historic Third Ward in 2019. The two murals depict endangered species — the yellow-crested cockatoo and panda — while breakdancing. Who was this artist?
A. Banksy
B. MTO
C. Shepard Fairey
D. It remains a mystery
24. For how many years did the Engine #10 Firehouse at 176 N. Broadway house firefighters?
A. 56 years
B. 17 years
C. 74 years
D. 8 years
25. True or False: Clair Richardsen, founder of Skylight Music Theatre, wanted his ashes to be buried under the stage so actors must perform over his body.
A. True
B. False
26. Who is the official Third Ward mascot?
A. The River Rat
B. Billy Bad Dog
C. Cluck Yeah the Rooster
D. None of the above
27. True or False: Dan Jacobs, co-owner of Dandan, won “Top Chef.”
A. True
B. False
Answer key can be found on page 34.
PAUL SCHWARTZ (LEFT) AND MATT DORNER ARE LEADING THE CHARGE TO ACTIVATE THIS VACANT PARCEL BENEATH I-794.
A BRIGHT FUTURE
DOWNTOWN
MILWAUKEE DOG PARK PREPARES TO BREAK GROUND
By Laurie Arendt
Despite the quality of life that often attracts residents to live in the Third Ward, there’s one amenity that has residents panting in anticipation: the upcoming Downtown Dog Park.
“We know among the thousands of residents downtown, nearly 50 percent of households have a dog,” says Matt Dorner, Economic Development Director for BID #21. “And it’s a three-mile drive north or south for those residents to get to the nearest existing dog parks.”
Rendering by Stephen Perry Smith Architects, Inc.
Paul Schwartz, executive director of the Milwaukee Public Market and MKE BID #2, confirms that it may not be so obvious … but there are paw prints all over recent developments.
“We have several dog-friendly residential developments,” he says. “For example, nearly 60 to 70 percent of the units in the 333 Water project are expected to have tenants with dogs.”
Fortunately, 2024 is truly the “Year of the Dog” downtown, as a ground breaking is likely this summer.
Located on a long-underutilized, state-owned parcel on the west side of the Milwaukee River, the new dog park is designed to be a destination for dogs and their humans.
“THIS IS SUCH A GREAT LOCATION FOR A DOWNTOWN DOG PARK,” SAYS DORNER OF THE PARCEL. “IT’S IN A HIGHLY VISIBLE AREA. IT’S QUICKLY ACCESSIBLE FROM SEVERAL PLACES: DOWNTOWN, THE THIRD WARD, EVEN WALKER’S POINT.”
Both Dorner and Schwartz agree that a lot of thought and planning has gone into the design of the 1.4-acre site, which will include separate areas for large and small dogs, synthetic turf, agility stations, water access — and a likely “dog ranger,” of sorts, to help maintain dog etiquette. Public art, new lighting and an extension of the Riverwalk are planned human-focused features.
The park has already garnered notable support from Fromm Nieman Brands, owners of Fromm Family Pet Foods and Foxtown Brewery. The company also purchased the dormant parcel next to the dog park and has announced plans for Foxtown Landing, a three-story, pet-friendly tap room, distillery and restaurant.
“We are really excited about the Foxtown Landing development because that area on the
west side of the river, including that parcel and the Pritzlaff building, is actually part of the Third Ward BID district,” says Schwartz.
“THESE DEVELOPMENTS HIGHLIGHT A NEW ENTRY POINT FOR THE THIRD WARD AND WILL CREATE A CONNECTION WITH THAT LAND.”
A whole host of notable Milwaukee-based sponsors have lined up with Fromm (including the Historic Third Ward Association) — but Dorner stresses that this is a community project, and the donations have supported that idea.
“We’re receiving great support and donations of all sizes,” he says. “We anticipate that will continue, and that’s a good thing because this is the type of project we can continue to enhance over time with continued funding.”
To follow the progress, contribute or get involved in the ongoing activities supporting the development, check out the Downtown Dog Park socials, or log on to mkedogpark.com or scan the QR code.
WOOFIN’ IT UP IN THE WARD
THE NEIGHBORHOOD’S DOGFRIENDLY CULTURE IS ON FULL DISPLAY AT MANY RESTAURANTS, BARS AND SHOPS THAT TREAT YOUR FUR BABY LIKE A VIP (VERY IMPORTANT PUP)
By Kristine Hansen
It’s hard to take a 5-minute stroll in the Third Ward and not spy a happy dog. In fact, the Ward is known as one of the most dogfriendly neighborhoods in the city (if not the state). And for good reason.
“It might be the most dogs per capita, so many businesses are welcoming to dogs,” says John Ludwig, co-owner of Riley’s Social House & Sandwich Company with his wife, Jess. In fact, Riley’s is dog-friendly — indoors and out — and named for the couple’s 16-year-old rescue dog, Riley.
From chilling in Catalano Square (home to the dog-friendly Third Ward Beer Garden) to relaxing on the patio at Tre Rivali or taking a stroll along the Riverwalk or Lakeshore State Park, it’s “sun’s out, tongue’s out” all day, every day.
“The dogs that know us come right up to the counter for dog treats,” says Leanne Hock, coowner of Third Ward Beer Garden.
PUPS GATHER AT RILEY’S SOCIAL HOUSE.
“WE HAVE MET SO MANY PEOPLE AT THE BEER GARDEN WHO LIVE IN THE THIRD WARD THAT YOU WOULDN’T MEET NORMALLY. IT’S AN EASY PLACE TO JUST COME OVER, SEE WHO’S AROUND, JOIN A GROUP OR BRING A BLANKET AND THE DOG OVER. THAT’S WHAT A BEER GARDEN IS: A PLACE TO GATHER.”
In a densely populated downtown neighborhood like the Third Ward, dog-friendly businesses help bridge the gap, says Ludwig.
“Dogs really help break the ice. We’ve been told by so many regulars that they’ve seen people around the neighborhood and not been able to interact — but then they do at Riley’s,” Ludwig says.
At Riley’s, color-coded tags for dogs help to mediate interactions if, for example, a dog is shy around others or gets overly excited. Food options for dog owners include sandwiches, pizzas and wings, and of course cocktails. Earlier this summer, the Ludwigs installed an outdoor bar along North Milwaukee Street — a perfect spot for sun-drenched doggie naps.
Down Erie Street at 2A Wine Merchants a dogfriendly environment was a priority from day one. And since opening in 2021, the wine bar and shop’s commitment to customers who own dogs has not wavered. Dogs are allowed on the outdoor patio as well as indoors.
Because the Third Ward’s a popular place for elevated food, shopping, art and much more,
naturally there’s a pet ice cream shop. Salty Paws opened in 2023 and sells not only leashes, apparel and treats, but also offers a bakery and ice-cream scoop shop for dogs.
Over at The District Row, Lisa Rambol and business partner Tabatha DiRubba worked with Milwaukee Candle Co. to develop candles named after their dogs — “Love, Bugsy” and “Love, Romeo” — sold at the high-end women’s clothing boutique, which opened last year. And you will often find their fur babies lounging in luxury at the shop.
A note for out-of-town guests or a staycation: Check into The Journeyman Hotel, which accepts pets year-round no matter their weight or size. Each reservation includes a water bowl in the room, as well as bags to take on a walk. And word on the street is the hotel’s valets are known to keep a doggie treat or two on hand for passersby.
This attention to dog-friendly everything shows no sign of slowing down. In fact, Benson’s Restaurant Group recently rolled out dog menus served on patios at all their eateries, including The Edison, Onesto, Smoke Shack and Blue Bat Kitchen & Tequilaria. They range from beef zucchini meatballs in perfect pitch with Onesto’s Italian menu to a five-ounce Hambarker burger at Blue Bat.
“I WALK ALL OVER THE WARD WITH OUR DOG, FINN,” SAYS HOCK. “THIS IS A TRUE COMMUNITY, FOR ALL.”
A DROOL-WORTHY LOOK AT DOG CULTURE AT TRE RIVALI AND THE JOURNEYMAN HOTEL.
SALTY PAWS IS A DOG’S BEST FRIEND.
HISTORY, REIMAGINED
Like half-decoded messages from the past, the sunbleached outdoor advertisements we know as “ghost signs” continue to spark our curiosity and imagination.
Now, a virtual reality experience called Augmented History reveals the original glory of more than a dozen of these ads — painted on Third Ward buildings a century ago.
Augmented History was created by Mike Roe, executive creative director at Hoffman York, a local advertising agency, and his colleagues. It offers a fresh look at 14 faded signs, recreating them in vibrant colors and adding related background information in the form of virtual historical markers.
Story by Bobby Tanzilo
Grab your phone, point your browser to augmentedhistory.org and use the map to locate the sign sites. Then aim your camera at the faded signs, which will appear on your screen as if they’d been completely restored.
“Hoffman York just celebrated its 90th anniversary and I was looking for a project; something using technology,” says Roe, who joined the Hoffman York team last year. “I wanted my team to work on something that’s cutting edge; to make sure we weren’t just looking backward.”
The perfect idea — balancing history and technology — sparked in a rather mundane way.
“The first ghost sign that crossed my radar is one that’s right next to the Hoffman York building,” recalls Roe. “I kept seeing it because I park across the street in the parking garage. Since I’m usually late, I end up parking three or four stories up, where the sign is very visible.
“I’d get in the car and look at it in different lights, when it rains, in the morning. I kept trying to figure out what it said. Finally, I got to a point where I knew I was going to have to dig in deep and do some research.”
That digging led to the creation of Augmented History, which Roe says took about 10 months between the ideation and the final result.
“IT WAS SOMETHING THAT CHALLENGED US WITH TECHNOLOGY — AND ALSO CHALLENGED MY CREATIVE DEPARTMENT,” ROE SAYS.
“At the same time, I wanted to do something for the signs. I have this soft spot for history and pop culture; looking back at how things used to be.”
While some catalog ghost signs in books like Adam Levin’s “Faded Signs of Milwaukee,” others seek to make connections between ghost sign enthusiasts around the globe, like ghostsigns.co.uk. Others even project images of restored signs on the surfaces bearing the original signs. But Roe struck upon a way to share the excitement and passion for these bits of local history that is a unique experience for users. And also an educational experience for his team.
“It was a way to work with other people I don’t normally work with at the agency,” he says. “It’s a good exercise internally to have a common project, especially after COVID, when some people don’t come into the office that much anymore. Team building was a big part of it.”
Levin, who in addition to penning his book also maintains a Milwaukee ghost signs Facebook group, is a fan of the project.
“IT’S GREAT, I LEARNED A LOT ABOUT GHOST SIGNS IN THE THIRD WARD I NEVER KNEW EXISTED, SINCE THE SIGNS HAVE ALMOST COMPLETELY FADED AND DISAPPEARED OVER TIME,” HE SAYS. “IT MAKES IT EVEN MORE FASCINATING. IT WOULD BE GREAT TO SEE THIS EXPANDED INTO DOWNTOWN, TOO.”
At the moment, however, Roe says there is no plan to expand the footprint. But admits he hadn’t expected it to be so popular, so he hadn’t given much thought to how to grow it, either.
“I am floored at how many people are excited by this,” he says. “I’ve been in the ad business for 25 years. To have something that people are talking about and want to know more, that’s hard to do.
“I think people in Milwaukee love their history and are proud of it. When you walk past a faded sign, you’re like, ‘what is that? Who made that? Where’d it go? What’s the product? What did that used to look like?’” says Roe. “I think we all share that common fascination. It’s like a clue, this remnant from the past. Now we know.”
I SAW THE SIGN
WHILE SOME OF THE BRANDS ADVERTISED IN AUGMENTED HISTORY’S GHOST SIGNS ARE FAMILIAR TO CONSUMERS TODAY — LIKE QUAKER OATS, PILLSBURY AND COCA-COLA — OTHERS ARE LONG GONE FROM STORE SHELVES. HERE’S A LOOK AT FEW:
GARGOYLE COFFEE AND O.H. PIEPER CO.
There are two related signs on the Broadway Theatre Center building at 158 N. Broadway. Pieper was a German immigrant who started in the retail grocery business in 1885. Later, he shifted to wholesale, specializing in spices, tea and coffee. One of his brands was the popular Gargoyle Coffee.
(Note that the Sen-Sen “ghost sign” on the north side of the building dates only to the late 1960s, when it was painted to serve as scenery for director Norman Jewison’s 1969 comedy, “Gaily, Gaily,” shot in Milwaukee.)
REX CHOCOLATES
There are three Rex ghost signs included in Augmented History. Rex was a top brand of Milwaukee’s American Candy Company, founded in 1884. Two of the Rex signs are painted on the side of 191 N. Broadway, built for the company in 1902. While High Life and Milady were American Candy brand names for small chocolates, Rex was a bulk bittersweet brand. The company moved in 1939 and was later bought by Tootsie Roll Industries.
RICH SHOE CO.
While Milwaukee is known as the birthplace of Nunn-Bush Shoes, other footwear companies also operated in the city, including the F. Mayer Shoe & Boot Co., which built the Third Ward building that houses West Elm. Another was the Rich Shoe Co., which grew out of Adolph W. Rich’s business selling ladies clothing and other goods. By the 1880s, Rich’s company employed 800 people and made 2,500 pairs of shoes a day, including “wigwam” slippers, Rich’s Rustic Oxfords and Julia Marlowe Shoes — endorsed by the famous actress at the time. It built a facility at Chicago and Milwaukee streets in 1900, and it is on this building where the ghost sign survives.
I-794 INTEREST
HOW WILL THE FUTURE OF I-794 AFFECT THE HISTORIC THIRD WARD? LOCAL EXPERTS WEIGH IN.
By Molly Snyder with Jordan Dechambre
To tear down or not to tear down? That is one of the many questions raised by the I-794 Lake Interchange Study.
Currently, the Wisconsin Department of Transportation (WisDOT) — in partnership with the Federal Highway Administration — is conducting a study on the I-794 Lake Interchange corridor. The project team is currently analyzing four alternatives: replace as is, two options that eliminate some on/off ramps and minimize the footprint of the elevated structure, and complete tear down of the spur between 6th and Clybourn and the Hoan Bridge.
The project’s final design will materialize by 2025 or 2026 and, depending on the plan and its funding, construction could run from 2026 through 2029.
“WisDOT’s collaborative and comprehensive process includes assessing needs and priorities, gathering and analyzing data, evaluating a range of alternatives and engaging with the public to determine the best transportation solution on this important corridor,” says Trevor Fannon, WisDOT’s communications manager.
“PUBLIC INPUT IS A VERY IMPORTANT PART OF THE STUDY PROCESS.”
And there is no shortage of public input regarding the issue — and understandably so. The crucial decision will shape the future of Downtown Milwaukee and the Historic Third Ward, both visually and commercially for residents, business owners, workers, developers and visitors for many years to come. The Third Ward neighborhood alone boasts 450 businesses with more than 11,000 employees and 3,000 residents — and has welcomed 8.6 million visitors in the past 12 months.
Those who oppose the removal of the freeway are concerned the loss of the elevated infrastructure will bring tens of thousands of vehicles onto the surface streets, which could threaten pedestrian safety and create gridlock in the Third Ward. They believe this will discourage people who live beyond Milwaukee proper from visiting the Third Ward and, at the same time, adversely affect residents’ quality of life.
“We’ve been told the removal of the interchange could conflict with our long-term goals of pedestrianizing our surrounding streets, expanding sidewalks for patio activation and enhancing our public spaces,” says Paul Schwartz, executive director of the Milwaukee Public Market. “For years we have focused on creating a more walkable, accessible downtown area that encourages foot traffic and fosters a sense
of community. This has included developing pedestrian-friendly streetscapes, improving crosswalks, and activating public spaces that have long been dormant.”
Schwartz says given the current information available, there is a fear the removal of the interchange could disrupt these efforts by potentially increasing surface street traffic, making pedestrian navigation more challenging and less safe.
Meanwhile, freeway removal supporters believe the streets are prepared for the influx of traffic and the new, ground-level space would provide more commercial development and greenspace — as well as remove a barrier between downtown, the lakefront and the Third Ward.
“THIS IS A VERY COMPLEX PROPOSITION WITH SOME OPPORTUNITY, BUT MANY SIGNIFICANT CHALLENGES,” SAYS NATHAN BERNSTEIN, DIRECTOR OF COMMERCIAL REAL ESTATE FOR JOSEPH PROPERTY DEVELOPMENT, WHICH OWNS NEARLY A DOZEN PROPERTIES IN THE THIRD WARD.
However, after contemplating the issue, Bernstein does not support the removal of the freeway. “I see this causing a negative impact for the existing residential properties, those just launching and commercial businesses in the area,” says Bernstein.
The Third Ward has received worldwide recognition lately from multiple news outlets and has multiple new projects already in the works. Bernstein wants to keep the energy going. “What we currently have is excellent and just continuing to get better,” says Bernstein. “This will not continue if the freeway is torn down and puts the area in transition for years.”
Bruce Westing, managing director of real estate firm Newmark, has been committed to the area since 1985. He, too, feels the multi-year construction process will take a negative toll on the area.
“Tearing down the freeway is at least a threeto-five-year project, which means everything here that’s successful has to go on pause,” says
Westing. “The Third Ward has spent 25 years building and growing to what it is today, and that should be preserved — not put at risk. We need to get better at wayfinding, but this is not the answer.”
Bernstein says there are too many unanswered questions on the ground if traffic is lowered to the streets, including:
• How wide would these streets have to be to accommodate the volume of vehicles?
• What is the cost of the city streets needing more frequent repairs due to significantly increased traffic loads?
• How would existing parking be accommodated?
• How would the bridges be handled in the spring and summer when dozens or even hundreds of boats go up and down the river each day?
• What would happen to all the recently upgraded public spaces under the freeway that have weekly programming drawing thousands of people?”
Programming and neighborhood enhancements like the pickleball courts, the Riverwalk Commons gathering space and its popular concert series, the eye-catching Brighten the Passage murals and much more could be affected by the final design.
Schwartz says the Market has focused and invested in activating the parcels underneath the freeway with the addition of the Riverwalk Commons Concert Series and Pickleball Courts.
“We’re also a project partner on the Brighten the Passage project on Broadway and the future Downtown Dog Park project, which will bring the greater downtown area a much needed off leash dog amenity,” he says. “What will happen to these parcels of land if the freeway is removed?”
This spring, The Milwaukee Public Market was named the best public market in the country by USA Today. In addition, the Historic Third Ward neighborhood was named the #5 best arts district in the nation by the same outlet. “Top Chef” filming in the neighborhood, as well as the city
hosting the Republican National Convention, are all putting Milwaukee — and the Third Ward in particular — into the national spotlight as a travel destination.
“The interchange removal option has raised several questions from our Milwaukee Public Market vendors and customers, since this option could significantly affect access to the Market,” says Schwartz. “Given the number of customers that access the Market outside of the 10 miles radius via I-794, there are still a number of unknowns that many feel could jeopardize the vibrant atmosphere the Market has cultivated.”
Westing also believes visitors from the Milwaukee suburbs and Illinois will be less likely to visit the Third Ward if parking and traffic become a challenge.
“Over 50 percent of people who visit the Third Ward come from at least 20 to 30 minutes away. They will find new places to go if it’s a pain to get into the Ward,” says Westing. “The unintended consequence could be disastrous. I don’t want to roll the dice on this fragile sub-economy that is a driver to the entire city.”
In addition, Westing points to the roughly 16 to 18 acres of land that could currently be redeveloped — most of which are existing surface parking lots and industrial buildings. “There is plenty of land that is clearly under-utilized (on the east end) of the Third Ward already.
“The advocates for tearing down the freeway believe the land will somehow miraculously be automatically developable,” says Westing. “When, in reality, there hasn’t been any discussion around the state of the land. Milwaukee is an old city; there’s a lot of junk underneath.”
James Heffernan has been a resident of the Third Ward since 2019. And he has many concerns regarding leveling the freeway.
“My main concerns are that increased congestion with less infrastructure to support that will hurt accessibility to the Third Ward for visitors — and suffocate the small businesses that make this community so unique,” says Heffernan. “This, in turn, will affect the quality of life of those of us who
live here and truly love this neighborhood.”
WisDot continues to investigate the possibility of replacing part or all the freeway, which was built in the 1970s and, according to Fannon, “is approaching the end of its useful life.” The safety of drivers and pedestrians is, of course, critical to the decision-making process.
Schwartz says it’s too early in the research process to determine the best plan of action — and there are many unanswered questions.
“WHILE WE UNDERSTAND THE NEED TO ADDRESS AGING INFRASTRUCTURE AND EXPLORE DIFFERENT
OPTIONS, WE LOOK FORWARD TO MORE GRANULAR DETAILS ABOUT EACH OPTION THAT ADDRESS THE BROADER IMPLICATIONS OF EACH CONCEPT,” SAYS SCHWARTZ.
“The interchange project presents an opportunity to modernize our infrastructure, but it is imperative the chosen solution supports our ongoing efforts to create a pedestrian-friendly environment, ensures continued easy access to the Milwaukee Public Market and avoids the need for wider streets that would detract from our pedestrianfocused initiatives.”
Schwartz says any changes to the infrastructure should continue to support a diverse and inclusive visitor base. “We look forward to being part of the conversation and working collaboratively to find a solution that benefits all stakeholders,” he says.
YOUR VOICE MATTERS
Interested in learning more about all the options presented by the I-794 Lake Interchange Study (replacing in kind, freeway improvement or freeway removal) and giving your feedback? Visit 794lakeinterchange. wisconsindot.gov/ — on your laptop or desktop computer for the best viewing experience — to see all the alternatives and share your thoughts.
ANSWER KEY: ARE YOU A QUIZ WIZ? (from page 20)
Valentine Coffee
Broadway Theatre Center
The Pritzlaff Brighten the Passage
Catalano Square
“BILLY BAD DOG” IS NOT THE THIRD WARD MASCOT (NO MATTER WHAT HE THINKS).
False — it’s located just outside the neighborhood
Henry Maier Festival Park
False – it’s the only one
2A Wine Merchants & Riley’s Milwaukee Institute of Art & Design
The Lady Elgin — in fact, it’s the greatest loss of life on open water ever in the Great Lakes. Find the historical marker on the corner of Water and Erie streets
Bananas
“Choose a positive thought”
True
Business Improvement District (BID) #2
False — Native Americans were the first inhabitants of the Ward, followed by the Irish (who created a bustling community before the Third Ward Fire of 1892)
Rusty
The Phoenix Building and Dye House
Waste treatment facility — all the other uses are true!
A red light district
The Marshall Building 8.3 million
MTO
56 years
True — and they’re still there ... complete with a shrine!
None of the above — but The River Rat is MIAD’s mascot
False — but he came darn close
