Digital and traditional innovations meet in MIAD’s 2025 Senior Exhibition. The exhibition celebrates works of MIAD’s graduating class of emerging creative professionals representing all of MIAD’s Bachelor of Fine Arts majors, programs and minors. Explore our galleries and meet the class of 2025.
VOLUME 5 | ISSUE 12
PUBLISHER JIM PLAISTED
EDITOR-IN-CHIEF JORDAN DECHAMBRE
DESIGN DIRECTOR CARRIE CHAPKO
CONTRIBUTING WRITERS
BOBBY TANZILO, KRISTINE HANSEN, MOLLY SNYDER STAFF WRITERS
SPRING IS OFFICIALLY HERE, AND I AM READY FOR IT. WHO’S WITH ME? (I thought so!)
From long walks with my wife, Dina, and my dog, Harlow, to alfresco dining — there is something about this season that literally puts a spring in my step.
This month’s issue is your guide to welcoming a new season. Our feature, “25 Ways to Refocus & Recharge in 2025,” is brimming with wellness musts. Speaking of fresh starts ... the former Catherine Foley Tavern is ripe for rebirth, thanks to the Milwaukee Preservation Alliance. We’ve got the inside scoop on its new beginning. Plus, we’re celebrating all things Milwaukee Public Market, which is turning 20 this year. It is hosting the 12th International Public Markets Conference right here in the Ward June 12-14. Having just returned from Barcelona and Madrid, I can tell you from personal experience the MPM stands with the great public markets of Europe and is to be cherished in our neighborhood.
I hope you’ll take a moment to enjoy this issue, as well as the neighborhood that lends itself to such special storytelling.
JOSEPH S. GOODE, MANAGING PARTNER, LAFFEY, LEITNER AND GOODE LLC PRESIDENT, BOARD OF DIRECTORS, HISTORIC THIRD WARD ASSOCIATION
THE COVER: THE MILWAUKEE PUBLIC MARKET — WHICH CELEBRATES 20 YEARS IN 2025 — CAPTURED BY PHOTOGRAPHER ERIC HALVERSON.
Gallery Night MKE, Summerfest, Pridefest, Festa Italiana & more.
There’s always something happening in the Historic Third Ward. The best way to stay in the know? Become a Historic Third Ward Association member!
20 years of the Milwaukee Public Market.
historic Catherine Foley Tavern prepares for its next chapter.
MAY
5/1THUJIM AND MIKE5-8:30PM 5/2FRIJAKE WARNE5-8:30PM
Raise a Glass, Stay for the Fun! Raise a Glass, Stay for the Fun!
OPEN Wednesday – Sunday
LIVE MUSIC Thursday – Saturday
experience milwaukee’s favorite beer garden.
Located in the heart of the Third Ward! Sip on local craft beers, wine, cocktails, and unwind with live music.
ideal for your next event.
Gather your team at the Beer Garden-it’s a fun spot for team building or networking activities. Good times and great vibes await your group!
meet me at the garden!
The Third Ward Beer Garden is the perfect spot to meet-up with friends before summer festivals, downtown events, and nights out on the town!
6/7 SAT JAKE WARNE3-6:30PM 6/12THUIAN GOULD5-8:30PM
6/13FRIPANOPTICS ACOUSTIC5-8:30PM 6/14 SAT JAMES RUSSEL3-6:30PM
6/19THUDAVE CICCANTELLI5-8:30PM
6/20FRIPATRICK VAN BIBBER5-8:30PM 6/21 SAT BEN HAROLD3-6:30PM 6/26THUBROOKLYN MARTI5-8:30PM 6/27FRIJACK TELL5-8:30PM 6/28 SAT KEANAN KOPPELIN 3-6:30PM JULY
7/3THUKATY AMBROSE5-8:30PM 7/4FRI TBD 5-8:30PM
7/5 SAT ALEX AND JENN3-6:30PM 7/10THURICK POMEROY5-8:30PM 7/11FRIMARCYA DANIELLE5-8:30PM
7/12 SAT BEN JANZOW3-6:30PM 7/17THUJAKE WILLIAMS5-8:30PM 7/18FRIJAMES RUSSEL5-8:30PM
7/19 SAT PANOPTICS ACOUSTIC3-6:30PM 7/24THUMARCELL5-8:30PM 7/25FRIJON ROUSE5-8:30PM
7/26 SAT CHRIS ESENBERG3-6:30PM
UPCOMING EVENTS SPRING 2025
GALLERY NIGHT
APRIL 11 + 12
Spring Gallery Night MKE will feature 50-plus galleries, museums, pop-up art installations and much more Friday, April 11, and Saturday, April 12. Gallery hop through the Historic Third Ward, Walker’s Point, East Town and other locations in and around Downtown Milwaukee.
Showcasing art works from photography and sculpture to drawing, painting and everything in between — this free art event offers visitors the opportunity to admire or purchase original and local art while visiting Milwaukee’s most dynamic neighborhoods. Visit the website for a list of all participating venues, and to plan your night (and day). gallerynightmke.com
PHOTOS BY FRANK JUÁREZ / ARTDOSE MAGAZINE
UPCOMING EVENTS | SPRING 2025
BUYER & CELLAR
MARCH 23-APRIL 13
BUYER & CELLAR is an irresistible comedy about the price of fame, the cost of living, and the oddest of odd jobs.
r-t-w.com
SISTER ACT
APRIL 4-27
The joyful noise that is Sister Act will lift spirits and hearts — with copious amounts of laughter — as this hit film turned musical graces the Cabot stage for the first time.
skylightmusictheatre.org
CIRCLE MIRROR TRANSFORMATION
APRIL 23-MAY 18
Breathe in. Breathe out. Start again. Four lost New Englanders enroll in Marty’s community center drama class to experiment with theatre games and try to find meaning in their lives. Over the course of six weeks, hearts are quietly torn apart and tiny wars of epic proportions are waged and won. nextact.org
TOPDOG/UNDERDOG
APRIL 25-MAY 11
In this Pulitzer Prize-winning masterpiece, brothers Lincoln and Booth struggle for the upper hand as they grapple with unresolved inheritances and how to play the cards they’ve been dealt. At once a rollicking portrait of sibling rivalry, a probing exploration of the complexity of family, and a resonant allegory of American identity, this can’t miss production will have you howling with laughter one moment and on the edge of your seat the next. www.milwaukeechambertheatre.org
SESSANTA V 2.0: PRIMUS, PUSCIFER, A PERFECT
CIRCLE
MAY 10
Primus, Puscifer and A Perfect Circle live at American Family Insurance Amphitheater. amfamamp.com/concerts
PEACH PIT & BRISTON MARONEY
MAY 28
Peach Pit & Briston Maroney are bringing the Long Hair, Long Life Tour to the BMO Pavilion. bmopavilion.com/concerts
THE DRIVER ERA
MAY 30
The Driver Era bring the Obsession Tour to the BMO Pavilion. bmopavilion.com/concerts
UPAF RIDE FOR THE ARTS
JUNE 1
The UPAF Ride for the Arts is more than just a ride –it’s an opportunity for friends, families and coworkers to have fun and support our region’s world class performing arts organizations. Bike the Hoan and support the arts on the 20-mile Hoan Loop Course where bikes rule the road! upaf.org
ALISON KRAUSS & UNION STATION
JUNE 6
Alison Krauss & Union Station live at BMO Pavilion. bmopavilion.com/concerts
AURORA’S ROCK ON TO WELLNESS
JUNE 14
Urban Park (just outside the Summerfest North Gate) is home to an epic morning of fun and fitness, featuring workouts, yoga, music and more! www.milwaukeeworldfestival.com/find-events/ calendar
SUMMERFEST TECH
JUNE 23-26
Summerfest Tech champions the regional business community while spotlighting Wisconsin’s growing reputation as a tech hub, highlighting the growth and opportunity in the region. Programming from local, regional, and national speakers and a cash-prize pitch competition connects the tech community around relevant topics.
summerfest-tech.com
SUMMER FESTIVAL PREVIEW
MARK YOUR CALENDAR WITH THESE ANNUAL SUMMER FESTIVALS AT HENRY MAIER FESTIVAL PARK
FESTA ITALIANA | MAY 30-JUNE 1
Italian food and wine, bocce ball, live music and fireworks? It must be Festa! Don’t miss the Cucina Showcase, heritage/cultural exhibits, Italian Idol, Sunday Mass, entertainment and so much more at this celebration. iccmilwaukee.com/festa-italiana
PRIDEFEST | JUNE 5-7
Celebrate our vibrant LGBTQ+ community! Live entertainment, food and drink, dancing and more. pridefest.com
POLISH FEST | JUNE 13-15
Polish Fest brings a taste of Poland to Henry W. Maier Festival Park through a living educational showcase of the arts, culture and tradition that is uniquely Polish. polishfest.org
SUMMERFEST | JUNE 19-21, JUNE 26-28, JULY 3-5
We’ve got the beat! Summerfest hosts more than 600 bands and 900,000 fans over three weekends on 11 different stages. Plus, on June 19, Summerfest will host a special opening ceremony with Northcott Neighborhood House that will recognize Juneteenth Day with performances, remarks from representatives and more. summerfest.com
GERMAN FEST | JULY 25-27
Enjoy five stages of entertainment, the Culture Village, Marktplatz, fireworks, parade, dachshund derby and so much more. germanfest.com
BLACK ARTS FESTIVAL | AUG. 2
Black Arts Fest MKE celebrates the deep roots of African heritage and the creative magnificence of Black Cultural Arts. This dynamic ethnic festival features art, music, poetry, fashion and more noon-10 p.m. blackartsfestmke.com
IRISH FEST | AUGUST 14-17
The world’s largest Irish music festival is four days of music, culture and craic. irishfest.com
SUMMERFEST
MEXICAN FIESTA | AUGUST 22-24
Mexican Fiesta brings the sound, culture and taste of Mexico to Milwaukee’s lakefront. mexicanfiesta.org
BLACK ARTS FESTIVAL
MEXICAN FIESTA
THE SCENE
There’s always something happening in the Historic Third Ward. The best way to stay in the know? Become a Historic Third Ward Association (HTWA) member!
From exclusive member perks to members-only events and key communication that keeps you up to date on new business openings, neighborhood news and so much more, membership for residents and businesses is your inside access.
Scan the QR code or visit htwa.wildapricot.org/ join-us to enjoy the benefits of membership today! 1. 7. 3.
6. 5. 2. 4.
1. The second HTWAccess event of 2024 was held at the Milwaukee Public Market in November. This event highlighted business tips for holiday season success, and included HTWA staff as panelists, as well as Paige Hammond, marketing and communications manager at the Milwaukee Public Market.
2. HTWA members (like HTWA board member Mary Schanning and THREE Magazine photographer Eric Halverson, shown here) gathered at Brisa Do Mar in November to be the first to view the Winter 2024 issue of THREE magazine. Guests indulged in culinary delights from chef/owner Ramses Alvarez.
3. Christmas in the Ward celebrated its 35th year in 2024, and welcomed thousands of visitors to the Historic Third Ward on Dec. 6. Guests were treated
on Dec. 18 during the HTWA’s annual Holiday Jingle & Mingle. A delectable food spread, drinks, live music and stunning decor rounded out the popular holiday event.
5. Gallery Night MKE — which is produced by the HTWA — held its first event of the year Jan. 17-18. Nearly 50 venues throughout the city participated in this winter celebration of art and culture. (Photo by Frank Juarez/Artdose Magazine)
6. HTWA members enjoyed an evening at Tied House in February for an HTWA Member Happy Hour. Guests indulged in craft cocktails and experienced Tied House’s winter theme, Alice in Winterland. Pictured, from left to right: HTWA members Ernersto Atkinson, Jenny Urbanek, Maya
QUICK BITES
THE LATEST NEIGHBORHOOD NEWS OF NOTE
By Molly Snyder
NEIGHBORHOOD NEWS
Light the Hoan is almost ready to flip the on switch for the east side of the bridge. According to Executive Director Erika Smith, the organization is in the final stages of fundraising and planning — having reached 90 percent of its $1.4 million fundraising goal.
“The Hoan has become a symbol of connection, progress and community pride,” says Smith, whose goal is to illuminate the Michigan-facing side by this summer. “We know how much this means to
Milwaukee, and we’re working hard to make sure it’s a reality in time for a season of long summer nights and big celebrations.”
In addition, thanks to a new Edelweiss Cruises series, Smith will be hosting an exclusive behindthe-scenes look at the history and process of lighting the Hoan Bridge. During this interactive experience, she will share the story behind the project, the technology used, and the creative vision that brings the bridge to life each night. Attendees will have the unique opportunity to contribute to the dazzling display in real-time. Learn more at edelweissboats.com.
When Rebecca Hart opened the new location of Lash Dolls MKE (316 N. Milwaukee St., Suite 501) in February, it felt like she and her husband/ co-owner Noel had finally “arrived.” Previously located 407 E. Buffalo St., Lash Dolls specializes in luxury lash extensions and lash and brow services — and also serves as a training facility.
The new location offers a more spacious layout, natural light and views of the duo’s beloved
THE HOAN BRIDGE; PHOTO COURTESY OF LIGHT THE HOAN
Third Ward neighborhood. “We wanted to create a space that felt as bold, dynamic and welcoming as the neighborhood itself,” says Hart.
Performance Running Outfitters, Lash Dolls’ former neighbor, is now expanding into the lash boutique’s former space. The locally-owned running store has served the Metro Milwaukee area for 18 years, helping runners, walkers and active individuals pursue a healthier lifestyle or simply stay comfortable on their feet. The boutique offers a wide selection of running, walking and fitness footwear, and more.
The shop plans to offer an even wider range of products and services, while also creating more opportunities to host community events. Renovations began in February and are expected to be completed by summer.
After the smashing success of Birch Restaurant on the East Side, Chef Kyle Knall and his wife, Meghan, will soon open a new concept, Cassis (333 N. Water St.), in fall 2025. The hotly anticipated opening even made Bon Appetit’s list of the “9 Must-Visit Restaurants to Try in 2025.”
Knall says the vision is to create a modern French bistro that serves as a lively, all-day spot that’s both fun and welcoming. Most of the decor will be imported from Europe. The menu will include modern takes on traditional French fare with classic dishes like moules frites, escargots and charcuterie.
“The Third Ward is Milwaukee’s busiest neighborhood for foot traffic, and it’s always been Meghan’s favorite part of the city,” he says. “As
Milwaukee continues to grow, there’s always room for more outstanding restaurants.”
The City of Milwaukee approved an amendment to Tax Increment District (TID) #56, which will bring $30 million in public infrastructure improvements to the Historic Third Ward and nearby Walker’s Point in the coming years. These investments will enhance mobility, infrastructure, and public spaces — further solidifying our district as one of the most vibrant and walkable areas in the city.
The improvements include protected bikeways, new street repaving on several neighborhood streets, the reconstruction of Water Street between Clybourn Street and the river (featuring wider sidewalks), and public space enhancements at Catalano Square and Erie St. Plaza. For more information, please contact Jim Plaisted, HTWA Executive Director, at jplaisted@historicthirdward.org.
NOW OPEN
Good Land Therapeutic Massage (316 N. Milwaukee St., Suite 210), opened in December of 2024. The sanctuary offers massage, prenatal services, aromatherapy, reiki, craniosacral therapy and manual lymphatic drainage. With every session, owner Aissa Zielinsk includes complimentary addons such as hot stones, cupping and essential oils. “The foundation of my business stands on supporting my patients and assuring them that their stress and pain are valid, and that we can always find a solution,” says Zielinsk.
A new addition to the Marshall Building, Harmonic Harvest (250 N. Water St.) is a small startup nonprofit organization that serves as a hub for creativity, connection and community impact. The space functions as a workspace for programs; venue for free workshops and pop-up galleries; and a fundraising marketplace featuring locally made products. The organization also provides grants.
LASH DOLLS MKE
“In six months, Harmonic Harvest has awarded $250,000 in grants and funding to support social gatherings in Wisconsin,” says founder Jenna Washuleski. “I love witnessing the ripple effect: seeing how creativity, storytelling, and connection bring people together. Harmonic Harvest is designed to be a welcoming third space for the community.”
Shortly after the New Year, David O’Bryan brought his mad meat-smoking skills to the Milwaukee Public Market (400 N. Water St.).
David Alan Alan’s Smokehouse & Saloon offers barbecued meats such as brisket, pulled pork, chicken, burgers and ribs; sides of scratchmade mac and cheese, collard greens and fried potatoes; and smoked cocktails.
O’Bryan is a self-taught chef, having learned to grill and smoke meat in his family’s backyard after numerous friendly-but-rivalrous competitions with his brother-in-law. When the spot opened in the market, O’Bryan jumped on it. “Being here is such a cool opportunity for us,” says O’Bryan.
Also new at the Market is Forage Kitchen, which opened in early February. The Madisonbased eatery features a forest of simple, healthy and hearty items, most of which come straight from Wisconsin farms and local purveyors. The farm-to-fork menu offerings include salads, chili, grain bowls, soups, wraps, kombucha and more. Plus, it’s the first location to offer fresh pressed juices.
“Joining the Milwaukee Public Market is an incredible opportunity for Forage Kitchen to expand our mission of providing wholesome, flavor-rich food in a setting that highlights the best of Wisconsin hospitality,” says Henry Aschauer, founder of Forage Kitchen. “We look forward to being part of this iconic destination and continuing to serve our Wisconsin community.”
NOTEWORTHY
The Historic Third Ward Association extends our deepest gratitude to Kathleen Dohearty Penniston (right) for her six years of dedicated service on our Board of Directors. As chair of the Marketing Committee, Kathleen played a pivotal role in shaping and strengthening the Third Ward’s brand, leading a robust marketing program that elevated our neighborhood’s presence and impact. Her vision and creativity were instrumental in helping us launch THREE magazine, a publication that beautifully captures the spirit, history and vibrancy of the Third Ward.
Kathleen’s leadership, passion and commitment have left a lasting mark on our community, and we are incredibly grateful for all she has contributed. Please join us in thanking Kathleen for her years of service and dedication!
DAVID ALAN ALAN’S SMOKEHOUSE & SALOON
20YEARS CELEBRATING
MILWAUKEE PUBLIC MARKET
HAS WELCOMED 2 NEW VENDORS!
25 WAYS
TO REST & RECHARGE IN 2025
BY KRISTINE HANSEN
It’s a few months into the New Year. Are you itching to add more wellness and energy to your life but not sure where to begin? With the winter chill beginning to thaw, it’s the perfect time to reset and find new ways to recharge — all while experiencing mindfulness and relaxation. Here are 25 ways to evoke the senses from the inside out — all within the Historic Third Ward.
1 PAMPER YOUR SKIN
Give your face a glow-up to brighten that postwinter damage. Yin Haven’s 75-minute Signature Botanical custom facial places a special focus on Gua Sha facial massage, targeting muscle tension release, flow of blood, chi (vital energy), and lymph for revitalized skin and a radiant glow.
2 RELAX WITH CRANIOSACRAL THERAPY
This massaging technique relieves neck pain and headaches by applying gentle pressure to the neck, back and head. It can also reset your nervous system. SOL Therapeutics offers a 60-minute treatment, helping your mind snap back into clarity.
3 BREATHE IN THE GOOD WITH AROMATHERAPY MASSAGE
An excellent massage isn’t just about stretching muscles. Amazing aromas slow down the mind and heart, culling you into relaxation. Good Land Therapeutic Massage’s Aromatherapy Massage folds in custom-selected essential oils just for you.
4 MAINTAIN YOUR MENTAL HEALTH
Talking it through helps you find the best path forward. Believing that “therapy is for everyone,” Hillary Counseling’s team of therapists specialize in helping clients navigate anxiety, grief, depression, life transitions or simply a desire to get “unstuck.”
5 LEAN INTO ASSISTED STRETCHING
A one-stop shop for fitness and wellness, Awell is a holistic-minded med spa and fitness boutique with a sauna, cold plunge and more. The oneon-one assisted-stretching services allow fitness lovers — or those who just need a good stretch — to recover faster from workouts, avoid injury and decrease pain.
6 TRY ACUPUNCTURE
Acupuncture’s been known to help with brain fog, lack of focus, stress or chronic pain — and Hundred Grasses’ Krista McCain is a Chinese medicine practitioner since 2006. Give it a whirl with a session; you might get hooked and consider it a form of therapy.
7 RELAX WITH A SCENTED CANDLE
Cuddling up with a book or binging your favorite series is even better beside a flickering candle. Harmonic Harvest’s clean, non-toxic candles (in eight scents such as Matcha & Bergamot) also do good as every purchase helps fund the organization’s work to foster community.
8 HIRE A STYLIST CONCIERGE
Shopping is a form of therapy, right? Tap into personal-shopping services at The District Row. Whether it’s a fun top for a festive occasion or the perfect cozy cardigan, this high-end women’s boutique’s stylist concierges can help you find the perfect “treat yourself” finds.
9 FIND YOUR PERFECT “CALMING” PLANTS
While it’s true that any houseplant is calming, some are more than others, including snake plants, peace lilies, jade plants and lavender. At MODGEN, expert staff can help you can pick up a plant and an artful pot, too.
10 EXPLORE THE HEALTH BENEFITS OF OLIVE OIL
Instead of grabbing a bottle of olive oil off the shelf, pick one that pleases your palate at Oro di Oliva, inside Milwaukee Public Market. Sample flavored olive oils (including blood orange, chipotle, basil and lemon) to find your new favorite infusion.
11 EXPLORE RELAXATION OPTIONS WITH CBD
Targeting newbies as well as seasoned customers, Sweetly Baked sells CBD-infused brownies and chocolate-chip cookies, while TerraSol Dispensary leans into body-care products and other treats infused with CBD.
12 JOIN A RUNNING CLUB
Accountability and the potential for new friends are perks when starting a new fitness regime. Performance Running Outfitters’ group runs are free, three times a week and span between three and six miles.
13 UPGRADE YOUR COFFEE GAME
Bored with your regular coffee order? Every season brings a new menu at Likewise and Valentine Coffee Co. with limited-edition drinks. A personal favorite of Likewise owner Scott Lucey is the Espresso & Tonic — a fruit-forward espresso option (African) plus Top Note’s Indian Tonic. It’s cold, super bubbly and surprisingly refreshing.
14 MAKE YOUR DOG’S DAY
Canines get cabin fever, too, so why not take your pampered pooch to Salty Paws for dog-friendly ice cream — or a new spring bandana or fun patterned leash?
HARMONIC HARVEST
SALTY PAWS; PHOTO BY MATT HAAS
15 ENJOY A DRY INDULGENCE WITH MOCKTAILS
Dry January may be over but you can order mocktails anytime. The Outsider’s cozy fireplaces and indoor/outdoor rooftop setting are perfect pairings with its Chai Business and Allspice Old Fashioned — both zero-proof.
16 INDULGE IN A SALTFACIAL
Restore, replenish and rejuvenate? Sign us up. Aesthetics 360° ’s hour-long SaltFacial addresses age spots, acne, inflammation, fine lines and more — often a necessity after the harsh winter temps.
17 BOOK A BODY TREATMENT
As a long-time staple in the Historic Third Ward for hair and spa services, Neroli Salon & Spa also provides full body treatments such as the Udwarthana Herbal Exfoliation (80 or 110 minutes) folding in warm herbal powders as a form of Ayurvedic medicine and to polish the skin.
18 GET INSPIRED BY ART
Visit one of dozens of galleries in the Third Ward, like the inspirational Tory Folliard Gallery, to let you mind wander toward the creative. Or, take a walk and explore the art-filled neighborhood, dotted with murals, sculptures and even artful light shows on the Hoan Bridge.
19 HIT THE SPIN BIKE
Bicycling year-round isn’t always possible in a four-season climate like Milwaukee but at SPIRE Fitness you can pedal indoors any time of year while rocking out to heart-pounding playlists.
20 GET PERSONAL WITH FITNESS
You’re the only one who can get your butt to the gym and fortunately there are several options for
personal trainers in the neighborhood, including Push Fitness, Prana Performance Training, Awell and Vita Fitness & Physical Therapy.
21 LET YOUR EMOTIONS FLY
It’s okay to shed a tear or two, as studies show it actually soothes one’s anxiety. Lose yourself in the drama — and the music and laughter — at Skylight Music Theatre, Milwaukee Chamber Theatre, Renaissance Theaterworks and Next Act Theatre.
22 PLAY WITH PILATES
New to practicing pilates? Small-group classes at Flying Squirrel Pilates will get you primed and toned, whether you’re using a reformer, mat, chair, springboard or spine corrector.
23 PRESERVE A MEMORY
Lock in a moment that felt so you and so right via a tattoo at Daniell Tattoos at Low Rain, which functions as an artist collective. Not ready to get inked? On select days, manicurist Hailey Vaughan is in the house, ready to add unique, custom art to your nails.
24 START A JOURNALING PRACTICE
One way to reset yourself is to start filtering your thoughts onto paper and paying attention to what gets you jazzed up. Score a cool notebook and some fun pens or pencils at Broadway Paper to start your journaling journey in style.
25 FLOW INTO SPRING
Yoga is a practice for the mind, body and soul. At Yama Yoga, classes range from foundational yoga and slow flow to yin yoga, meditative practices and breath work.
TORY FOLLIARD GALLERY
BROADWAY PAPER; PHOTO BY MATT HAAS
BEHIND THE ART
IN PART TWO OF THIS CREATIVE SERIES, WE HIGHLIGHT FIVE MORE GALLERY OWNERS MAKING AN IMPACT ON THE THIRD WARD ART SCENE AND BEYOND
Inspiration always awaits in the Historic Third Ward. Case in point: In the last issue of THREE, we introduced you to four gallery owners whose lives are punctuated by their love of art. Now, in part two of this series, we meet five more gallery owners (including some who are artists themselves) that keep the creativity flowing in Milwaukee’s top arts destination.
Debra Brehmer opened the Portrait Society Gallery of Contemporary Art inside the Marshall
Building, 207 E. Buffalo St., in 2009. At the time, she rented a small space with a colleague from Milwaukee Institute of Art & Design (MIAD).
“We staged inventive exhibitions, and the gallery kept growing,” says Brehmer.
Today, the 1,500-square-foot gallery is one of the largest and most progressive contemporary art spaces in the city and boasts a national client base.
Story by Molly Snyder
DEBRA BREHMER OF PORTRAIT SOCIETY GALLERY OF CONTEMPORARY ART
Portrait Society shows an array of artists’ work, both emerging and established. Brehmer is particularly interested in women, people of color, incarcerated, disabled and other underrecognized artists.
“I did my master’s degree in art history and wrote a thesis on Mary Nohl, who built an environment in Fox Point,” says Brehmer. “This project encompassed my interests in women artists, the history of omission, and artists who function outside the conventions of the art world.”
As a gallery owner, Brehmer is able to simultaneously harness numerous strengths, interests and purposes.
“I love the creative process of curating exhibitions and the challenge of growing the careers of regional artists. I also love the conversations about art with artists and the public,” says Brehmer. “Art is where curiosity, exploration, expression and invention come together, representing the most important values in humanity. That is why I’ve centered my life in the art world.”
In 2013, Tony Nickalls met Brehmer and – while working a corporate job – helped out at Portrait Society Gallery part-time for six years.
“I learned so much about art and gallery work from Deb,” says Nickalls.
In 2022, Nickalls opened his first and current gallery, Aquae Nguvu Gallery and Studio – also located in the Marshall Building. The gallery’s name is derived from the Latin word “aquae” which means “of water” and the Swahili word “nguvu” which means “strength” or “spirit.”
“I think it’s a suitable name for being in Milwaukee and surrounded by Michigama (Lake Michigan),” says Nickalls.
The emphasis of his gallery is on artists from communities that are underrepresented in mainstream American art.
“Many artists who have shown in my gallery have not previously had a body of work shown at a contemporary art gallery,” says Nickalls, who is a dancer and artist.
Nickalls’ decision to leave the corporate world and commit to a full time life of art was personally fulfilling.
“ONE OF THE JOYS IS SHOWING AN ARTIST’S BODY OF WORK THAT CONVEYS MEANING AND BEAUTY,” SAYS NICKALLS. “I ALSO APPRECIATE THE OPPORTUNITY TO MEET AND TALK ABOUT ART WITH MANY PEOPLE FROM WISCONSIN AND BEYOND.”
Another Marshall Building tenant, Ernesto Atkinson, is the owner of The Catacombs of Neto - Las Catacumbas de Neto. He describes his space as a bilingual Spanish/English museum that showcases his creative process. He also co-runs Integration Healing, 316 N. Milwaukee St., with his wife, Jenny Urbanek.
Like Nickalls, Atkinson’s love for his work in the art world is rooted in creating meaningful relationships with others.
TONY NICKALLS OF AQUAE NGUVU GALLERY AND STUDIO
ERNESTO ATKINSON OF THE CATACOMBS OF NETO
“I have the freedom to express and connect with the community,” says Atkinson. “To create a space where art comes alive through community engagement.”
Atkinson’s inspiration stems from a community that’s 2,800 miles from Milwaukee in Antigua, Guatemala.
“I used to play and work as a child in the catacombs of Antigua,” says Atkinson.
The catacombs – which are underground burial chambers or cemeteries – had a sweet, humid smell and gave Atkinson feelings of calmness and melancholy that he wanted to nurture in his Milwaukee-based environment.
“To me, my museum is a cemetery of art where artists let their works rest,” says Atkinson. “And where art comes to life through visitors and community engagement. I get to play, wonder, wander and learn from others by sharing about myself in ways that we can all relate.”
For Tom Queoff, owner of Tom Queoff Sculpture, 231 E. Buffalo St., inspiration for his work is derived from nature. Although he specializes in bronze sculpture, he is internationally acclaimed for his expertise in wood, ice/snow, steel and stone as well.
Queoff operates both a full-service business that reproduces one-of-a-kind components for fine arts and other antique items, as well as a gallery featuring his contemporary and abstract pieces.
The complexity and diversity of his offerings are what’s most fulfilling for Queoff. “We do everything in-house from start to finish,” he says.
Robert Schwoch, the owner of Oil Gallery in the Marshall Building, never aspired to own an art gallery. Yet, it has become an extremely meaningful aspect of his life.
“I’m a writer with no talent at producing visual art,” says Schwoch.
His partner, Hal Koenig, was the artist of the family and the original owner of Oil Gallery. In 2019, when Koenig, an architect turned painter of impressionist landscapes, passed away unexpectedly, Schwoch thought about closing the gallery.
“I stayed open for the next Gallery Night in the Third Ward a few weeks after Hal’s death, and we had a huge crowd of people wanting to pay tribute to Hal and see his work,” says Schwoch. “The gallery became a place of comfort and brightness for me in coping with the loss, being surrounded by Hal’s work and by people who appreciated his art. We continued to have sales and I just never closed it.”
Over the past six years, Schwoch grew to enjoy art gallery ownership. It allows him to not only let Koenig’s work live on, but keeps him in touch with artists, collectors and art lovers in general.
“KEEPING THE GALLERY GOING HAS BEEN LARGELY A LABOR OF MY LOVE FOR HAL AND HIS WORK, AND FOR THE ARTISTS HE WORKED WITH,” SAYS SCHWOCH. “AND THERE’S A LOT OF SATISFACTION IN BRIGHTENING SOMEONE’S HOME OR WORKPLACE IN A WAY ONLY ORIGINAL ART CAN.”
TOM QUEOFF (WITH HIS SON, KEITH) OF TOM QUEOFF SCULPTURE
ROBERT SCHWOCH OF OIL GALLERY
Palate Pleasing The Wicked Hop
MARKET REFLECTIONS
CELEBRATING 20 YEARS OF THE MILWAUKEE PUBLIC MARKET
By Kristine Hansen
In 2025, the Milwaukee Public Market is celebrating 20 years — making it a great time to look back on this wildly popular market’s remarkable journey. While it’s earned plenty of well-deserved fanfare over the years, perhaps its most exclusive kudos to date came in 2024 when USA Today readers named it the top public market in the United States.
“WHEN WE BEAT OUT CITIES LIKE BOSTON, NEW YORK AND SEATTLE — WHERE MARKETS HAVE BEEN AROUND FOR OVER 100 YEARS — THAT WAS A GREAT FEATHER IN OUR CAP,” SAYS PAUL SCHWARTZ, EXECUTIVE DIRECTOR OF THE MILWAUKEE PUBLIC MARKET AND BUSINESS IMPROVEMENT DISTRICT #2 (BID #2).
MEET THE MARKET
Perched at the corner of North Water Street and St. Paul Avenue, the Market opened in 2005 (back when Mariah Carey’s “We Belong Together” was the year’s No. 1 hit song). Initially designed as a fresh-market venue, it sold produce, meat, fish and other groceries.
However, that focus changed within a few years to locally owned, grab-and-go restaurants. Visitors can now order sushi, tacos and falafel — along with hot soups, lobster rolls, cupcakes and everything in between. There is also a cheese monger and Bloody Mary’s, complete with a skewer of cheese and crackers (West Allis Cheese & Sausage Shoppe). At Thief Wine, patrons can sip chilled Sauvignon Blanc by the glass and enjoy food from any of the market’s nearly 20 vendors.
Historical photos courtesy of the Milwaukee Public Market
And those vendors don’t shy away from the hottest food trends. The viral sensation Dubai Knafeh Chocolate Bars are a hot item at Aladdin this year, while Hot Chocolate Bombs at C. Adams Bakery were giving everyone the best sugar high at the height of their popularity.
Other amenities include cooking classes on the second level at Madame Kuony’s Demonstration Kitchen, named after the late famed Wisconsin chef Madame Liane Kuony. You can find your next read at the Milwaukee Public Library book cart. Couples can even host their wedding (as well as a bevy of other events) on the market’s upper level.
“It’s been almost 20 years now,” says Tim Collins, noting how the neighborhood’s increased vibrancy helped the market thrive. “Across the street, there wasn’t a restaurant (it’s now home to Café Benelux, also a market vendor). It was an empty warehouse.”
A new offering for 2025 is a series of monthly, hourlong walking tours of the market in collaboration with Historic Milwaukee. Launched earlier this month, these tours are designed to introduce attendees to the market’s history, as well as its vendors and surrounding neighborhood.
To celebrate the milestone year, visitors will also be treated to programming, such as an exclusive Market After Hours event, community collaborations and social media posts paying homage to its history.
IN WITH THE OLD & NEW
Today’s Milwaukee Public Market is a well-rounded, palate-pleasing food destination — chock-a-block with brand-new vendors (think Forage Kitchen and David Alan Alan’s Smokehouse & Saloon) alongside several “OG” tenants.
With experience running a restaurant (Red Rock Café in Shorewood), Tim and Mary Collins opened St. Paul Fish Company as one of the Market’s first tenants in 2005. For a bit of whimsy, hanging above their spot is a vintage Cessna plane.
The seafood-focused stall continues to sell fish (for cooking at home) as well as serve a food menu at tables or bar-height counter seating. The outdoor bar, affectionately known by locals as “Patrick’s Palapa” (managed by Mary’s brother, Patrick), is an all-season destination for locals and tourists.
Other original vendors that still call the market home include C. Adams Bakery, Aladdin and West Allis Cheese & Sausage Shoppe. While vendors have come and gone, “it’s gotten busier and busier,” says Collins. “Never a dull moment.”
LOOKING BACK
To understand how far the market has come, it’s important to understand its beginnings. Between 2002 and 2005, Milwaukee donors launched a major fundraising campaign to open the market.
“It was a small group of people that raised a substantial amount of money,” says Ron San Felippo, chair of the BID #2 Board of Directors. This included Dick Wright, a retired Northwestern Mutual executive; Bill Haberman, head of the Hertzfeld Foundation; and Wendy Baumann, then president of the Wisconsin Women’s Business Initiative Corporation.
“Over the first 18 months of operation, the original concept of a fresh-ingredient market venue just didn’t catch on,” says San Felippo.
Then, in 2007, BID #2 (which owns the building) took over direct management of the market. “Even though the initial concept didn’t work very well we have a lot of gratitude for that (original) group, as it wouldn’t be here without them,” says San Felippo.
Soon, restaurant vendors were added, so the market wasn’t just a spot to buy groceries anymore.
In planning the market, both teams looked at successful markets in Europe and the United States, such as West Side Market in Cleveland, Pike Place Market in Seattle and Reading Terminal Market in Philadelphia. The former Les Halles Centrales in Paris was perhaps the biggest inspiration.
But there was a keen awareness this had to be unique to Milwaukee. “What happened when the BID took over was a focus on localization,” says Schwartz.
That long-term, locally focused vision was quickly realized as a gathering place — for residents and visitors alike — that anchors the north end of the Third Ward. Now there’s pickleball courts across the street, as well as the seasonal Riverwalk Commons Concert Series. Once the snow melts, a small ice-skating rink morphs into an equally
dinky golf course. Outdoor seating lines the south side of the market, complete with the Draft & Vessel beer truck serving a rotating selection of craft beers and adult beverages from an antique pick-up truck.
“For the last number of years, we’ve had roughly 2 million visitors a year,” says San Felippo. “People who move into the Third Ward say straight out they want to be close to the market. We work to create an aura that when you come into the Third Ward, it’s clean, it’s safe and it feels good.”
Keeping it uniquely Milwaukee, there are historical items here and there, such as signage from Gimbel’s, Allis Chalmers and the Boston Store — all original icons in Milwaukee’s history. (However, they’ve yet to memorialize one quirky piece of history: In 1859, presidential hopeful Abe Lincoln was said to take a bath on the market site, then occupied by the Cross Keys Hotel.)
Keeping the market humming requires “common sense, a sense of humor, and the ability to deliver organized chaos” says San Felippo. For example, “We moved vendors around. The original candy vendor — Kehr’s Candies, who retired a year ago — was on the West wall where Margarita Paradise is, and every afternoon their chocolate would melt.”
THE FUTURE’S SO BRIGHT
Now, in a fun twist (considering they once looked to other cities’ markets for guidance), San Felippo and Schwartz receive calls asking for their advice in opening a market — most recently from Chicago.
In June, the 12th International Public Markets Conference will be hosted in Milwaukee for three days of panels, discussions, networking and — of course — a glimpse at the Milwaukee Public Market. Not since 2012 has this conference been hosted in the United States.
“THIS CONFERENCE OFFERS A UNIQUE OPPORTUNITY TO HIGHLIGHT THE SUCCESS OF OUR MARKET ALONGSIDE THE MANY VIBRANT MARKETS ACROSS OUR CITY AND STATE,” SAYS SCHWARTZ. “WE ARE COMMITTED TO SHOWCASING THE VERY BEST OF MILWAUKEE AND WISCONSIN TO A GLOBAL AUDIENCE.”
One of the Milwaukee institutions that’s excited about being a part of the market’s present and future is a relatively new vendor: Freese’s Candy Shoppe, a 97-year-old business from West Allis. “It’s such an awesome venue. Everyone’s been so welcoming and nice,” says Wendy Matel, coowner of Freese’s Candy Shoppe, which moved into the market in March 2024. “We’ve gotten to know so many people — the customers, the employees, the people who run the market. We’re very lucky and fortunate that they asked us to move in.”
Schwartz agrees that the market provides community. “The Market has become a true reflection of our city’s energy, creativity and
entrepreneurial spirit over the past 20 years,” he says.
“We will continue to be a place that Milwaukeeans and Wisconsinites take pride in, a hub for culinary innovation, and a gathering space that evolves with our community,” he says. “None of this happens in a vacuum; it’s a collective effort from our incredibly talented staff, board members, vendors, loyal customers and the greater Milwaukee community.”
HISTORY REIMAGINED
THE HISTORIC CATHERINE FOLEY TAVERN PREPARES FOR ITS NEXT CHAPTER
There are many distinctive and interesting buildings in Milwaukee’s Historic Third Ward. But there are few, if any, more interesting or distinctive than the triangular “Catherine Foley Tavern” at 266-272 E. Erie St.
Last year, the long-vacant, two-story building was donated to the Milwaukee Preservation Alliance (MPA) by its owners General Capital Group and Joseph Property Development after the developers were unable to secure city permission to redevelop it. The result? This 1884 saloon –one of very few buildings to have survived the devastating 1892 fire that destroyed hundreds of structures – will be given new life. The structure will house the MPA’s offices upstairs with a reception area and conference room, as well as offer space for lease on the first floor.
“We could not be more thrilled with General Capital Group and Joseph Property Development’s willingness to work with us throughout the donation process, and their commitment to preservation and transparency,” says MPA Executive Director Emma Rudd.
“As the historic designation requires adherence to strict protocols for preservation, MPA is the perfect steward for this project,” explains Nathan Bernstein, Director of Commercial Real Estate for Joseph Property Development, LLC.
“THEY HAVE THE SKILL AND EXPERIENCE TO DO IT RIGHT. I EXPECT IT WILL BE A SPECTACULAR ADDITION TO THE THIRD WARD AND WE ARE THRILLED TO HAVE MPA AS OUR NEW NEIGHBOR.”
One of the first steps for MPA after getting the building was digging into its history ... and there’s a lot of it.
When the tavern was constructed, the Third Ward was a predominantly Irish immigrant neighborhood, and Irish-born widow Catherine Foley bought the oddly shaped lot and built the brick saloon and boarding house. She operated only briefly before making way for numerous other saloon keepers over the years.
Foley sold the building in 1894 to attorney and real estate investor James Pereles. He flipped it a couple years later to the Miller Brewing Company, which added the triangle tavern to its ledger of tied houses (saloons) that exclusively sold the brewery’s products.
A decade after adding to the east side of the structure in 1912, Miller sold the property during Prohibition to John Mortle, whose family owned it for 50 years. By the time that clan moved on in the early 1970s, the Third Ward had completely changed. Some of the neighborhood’s old buildings were occupied by artist studios and bars, slowly becoming the cultural hub it is today.
ERIE STREET IN THE 1930S; PHOTO COURTESY OF THE MILWAUKEE HISTORIC PHOTO COLLECTION AT THE MILWAUKEE PUBLIC LIBRARY
Story by Bobby Tanzillo
Wayne Bernhagen and Bill Kindt opened a groundbreaking and now-legendary leather bar in the old saloon called the Wreck Room. A pioneering gay club in the city, it operated until 1996 when the Milwaukee Institute of Art & Design (MIAD) purchased the structure and converted it into its student union, offering coffee and live music.
However, what the 1892 fire couldn’t accomplish, a 2013 blaze nearly did — though the building was not totally destroyed. It was at this time that MIAD sold the property to General Capital Group and Joseph Property Development.
The developers could not get permission to redevelop the property – which has been landmarked – and the future of the striking turreted structure was in danger. Plus, exposure to a decade of Milwaukee weather was disintegrating its condition. MPA’s first step: Stabilization of the building.
“In 2024, our efforts were spent performing an analysis of the structure and foundations while establishing a plan for future design and construction,” John Padberg, a project executive at Berglund Construction and an MPA board member.
“Additionally, we performed some initial repair and stabilization activities,” he says. “This included removing damaged, non-historical elements and debris from the interior of the building; installing new temporary board-ups at windows and door openings; minor stabilizations to certain structural elements; and installing a new temporary roof membrane to prevent further water damage.”
MPA plans to begin construction sometime in mid-to-late 2025, beginning with permanent stabilization and foundation repair, and then work on the exterior shell and the interior in 2026.
But that requires money. And MPA needs to raise about $3 million to fund the project.
“While MPA is able to fund the design phase of work with current funds,” Padberg says, “the start of the construction phase will be dependent on the success of fundraising efforts that are currently underway.”
Padberg says, in the meantime, it began design work in January, including “structural, envelope and interior components.” The MPA has contracted ZS LLC, Engberg Anderson Architects and Beane Engineering, with Berglund Construction aiding in this process.
“Engberg Anderson has the opportunity to renew a sense of life in the building for MPA,” the architecture firm noted in a statement.
“OUR EXPERTISE IN PRESERVATION TECHNIQUES AND HISTORIC RESTORATION WILL BE INVALUABLE AS THE PROJECT TAKES PLACE THIS SPRING.”
The work will return the long-lost luster to a prominent Third Ward building – which the National Register of Historic Places called “pivotal” – and simultaneously erase what has long been a disintegrating eyesore.
“I think it’s been frustrating for a lot of folks involved,” says MIAD President Jeff Morin. “I’ve been at MIAD for 10 years and I know that the disposition of the building has been an issue. When it goes through its renovation, it’ll definitely be an asset because most people think it’s part of our campus anyway … it’ll be exciting to watch its progress.”
THE CURRENT STRUCTURE AT 266-272 E. ERIE ST. PHOTO COURTESY OF THE MILWAUKEE PRESERVATION ALLIANCE
SCULPTURE WALK
By Jordan Dechambre
Photos courtesy of Sculpture Milwaukee
There’s no shortage of art in the Third Ward — and public art is no exception.
From large-scale murals like “Unsung Hero” and the Brighten the Passage initiative to sculptures like Sunrise (in Erie Street Plaza, adjacent to Milwaukee Sail Loft), as well as Cracking Art’s two pink swallows in Riverwalk Commons (provided by Joy Engine), art is at the heart of the Ward.
Sculpture Milwaukee — an organization that centers artists in downtown Milwaukee’s public spaces, providing access to art and engaging diverse communities — often partners with the Third Ward to bring inspirational works of art to the neighborhood.
Here’s a look at three of the organization’s sculptures currently on display on Broadway and the Riverwalk:
Born in Oshkosh, Michelle Grabner is an artist who helped bring Midwestern contemporary art to a global audience. Her focus on domestic textiles and patterns brings attention to the handmade and everyday materials that often hold personal meaning. Grabner’s translation of soft textiles into durable materials — like in Untitled (2017), an afghan cast in bronze — elevates the common into something formidable and resilient. The sculpture is being held up by an invisible hand and its patina keeps record of its age throughout the seasons.
WELCOME SPRING BY VISITING A FEW STELLAR SCULPTURE
MILWAUKEE CONTEMPORARY ART WORKS ON VIEW IN THE THIRD WARD
Pao Houa Her’s Untitled on Milwaukee’s Riverwalk is one of three lightboxes featuring the artist’s evocative landscape photographs of the Laotian jungles. Like many indigenous Hmong people, the artist and her family immigrated to the United States after the Vietnam War. Her’s work looks at people, places, and everyday objects to address the Hmong-American experience, bicultural identity, and the complexities of diasporic communities.
Isamu Noguchi is one of the most innovative designers of the mid-to-late 20th century, best known for his ability to produce works that bridge the gap between art and functionality in any material. His work Octetra (five-element pyramid) is one of two sculptures on view in downtown Milwaukee. These works are part of Playscapes, a series that demonstrate his fascination with geometry and the interplay of positive and negative space. Noguchi’s public sculptures foster social interaction, encourage activity, and provide a playful architecture for all to enjoy.
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