From tailgating at a Monster Jam® event…to turnkey, touring activations.
Targeted media and followers across the social ecosystem… …to one-on-one experiential connections.
Captivating product integration…to pervasive title sponsorships.
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Our Partners leverage Feld Entertainment engagement opportunities, memorable consumer connections and in-house operations capabilities.
Feld Entertainment is the world leader in presenting celebrated shows that light up the world. The Feld philosophy invests passion, innovation and meticulous attention to detail in astonishing productions that have enthralled millions of people in 75 countries– with as many as 3,500 shows per year.
Activation Experiences
Now in its third generation of family leadership, Feld Entertainment® upholds a long-standing tradition of spectacular, live entertainment.
Established in 2013, our global headquarters is home to the most fully-integrated, live entertainment production studio in the world. We offer end-to-end solutions with 600,000 square feet of expert capability under one roof.
The SuperMotocross World Championship is the world’s premier off-road motorcycle racing series where the sport’s elite racers compete for the ultimate title.
1M
Young adult males and families with boys 10-17
SuperMotocross attracts racing enthusiasts and casual thrill seekers looking to experience the drama of the sport’s greatest competition.
Source: YouGov Profiles+ USA 2023-06-18
Source: Peacock Analytics 2023-10-23
Source: Ticketmaster Analytics 2023-06-01
Source: YouGov Profiles+ USA 2023-06-18
Source: YouGov Profiles+ USA 2023-06-18
Monster Energy® AMA Supercross Championship is THE HIGHEST CALIBER OFF-ROAD MOTORCYCLE SEASON, where the world’s best racers compete on custom-designed stadium tracks for Supercross’ top honor—the Supercross Championship.
Supercross attracts some of the largest and most impressive crowds inside the most recognizable and prestigious stadiums in North America racing in front of nearly one million live fans each year.
17 Races 18 Weeks
AVERAGE ATTENDANCE
50K Per Race
RACE SEASON JAN – MAY
Held in most venues from early afternoon until the races begin, FanFest offers the ultimate fan experience through sponsor and race team activations, activities and giveaways. Fans have the chance to meet their favorite racers, sample at Monster Energy or shop for official Supercross merchandise.
259M + Video Views & Interactions
546M + Impressions
7M+ Followers Across Channels
Source: Zoomph, May 19, 2023
8.3M +
Total Viewers (P2+)
Cumulative Minutes Watched 601M
International Streaming
.77M+1
Cumulative Night Show Views
The Lucas Oil® Pro Motocross Championship, sanctioned by AMA Pro Racing, features the world’s fastest professional motocross racers competing aboard state-of-the-art motorcycles on the roughest, toughest racetracks in the world.
11 Races 11 Weeks
ATTENDANCE
192K
FanAttendance in 2023
RACE SEASON
MAY – AUG
Monster Jam® connects a fun-loving world of fans to LARGER-THAN-LIFE EXPERIENCES that are unrivaled in their scale, sensory immersion and raw excitement.
350+ 150 6
1,000+
Competitions Annually Markets Continents SKUs Countries Annual Global Attendance YouTube Views in 2023
70
4.8M 86M
Wow moments and the thrill of seeing 12,000-pound trucks attempt gravity-defying feats that draw big crowds. It’s adrenaline-charged entertainment for the whole family.
Source:
Source: Peacock Analytics 2023-12-31
The Pit Party is big-time family fun with tailgating, activations, experiences, driver autographs and monsterous Instagrammable moments!
8M+
Followers Across Monster Jam Channels
3.6M Total Viewers
7.7M Hours of YouTube Videos Watched in 2021
500+ Hours of Broadcast
Ringling Brothers and Barnum & Bailey® inspires modern families around the world to discover the wonder and excitement of simple fun, every day.
BY THE
50+ Markets
300+ Performances
AVG ATTENDANCE
25K+ Per Market
TOURING
THROUGH FALL 2025
Ringling Bros. and Barnum & Bailey® creates connections between generations through enriching experiences that inspire modern families to discover and tap into their own version of simple fun.
75 Performers
18+ Countries Represented
Showcasing awe-inspiring acts including aerial, acrobatics, world dance, music, comedy, and jawdropping thrills!
Beloved Disney stories come to life through immersive storytelling and world-class skating, CREATING NEW MEMORIES for family and friends around the world.
5 Unique Tours
150 Major Markets
ATTENDANCE
Projected
TotalAttendance
TOUR SEASON
SEP – MAY 7M
Families with kids 4-12
Disney On Ice captures the attention of parents who value experiences and want to introduce their children to strong, positive role models.
Disney On Ice captures the attention of Modern Storytellers. Millennial and Gen X parents with children under 12 that value experience over material objects and want to introduce their children to strong positive role models.
3.7M+ Social Media Followers 29.7M Page Views
1.4B+ Total Media Impressions 9.4M Users
$500M+ Annual Global Sales
500% Increase in 6 years
1,000+ Annual SKU’S
70+ Countries
Kawasaki has partnered with Feld Entertainment to bring best-inclass motorcycle and side-by-side demo programs to dealerships and events across the US. Consumers are provided access to test ride any number of Kawasaki motorcycles, regardless of their riding style, on open road courses in a lead/chase format.
Kawasaki has seen immediate results with 5-10 sales occurring per event day on average, an extraordinary number for an industry that has historically struggled to “move the needle” in sales and continues to seek new ways to access a younger audience.
The continued success of this partnership has grown to include two-wheel demos at Supercross FanFest events, multiple Good Time Demo Tour units, KRX side-by-site demo tours, industry shows and other events.
Every year, Toyota activations at Supercross FanFest invite fans to interact with new vehicle models and features.
In-vehicle experience is important to Toyota’s activation. Fans can Ride and Drive a Toyota and test the Tacoma’s balance on a life-size teeter totter and much more. On-track vehicle inclusion includes rider introductions, trophy delivery, VIP Tailgate with On-Track Seating, the Tuff Blox Challenge, and Pin It To Win It.
The capabilities and features of multiple Toyota vehicles are included in both FanFest activations and the Live Event, connecting to the Supercross fanbase lifestyle and creating a correlation to vehicle features and models both in and outside the truck line.
Tobroaden the Supercross demographic and increase female interest in the sport, Feld Entertainment partnered with Toyota to build acommunity of riders through #makeup2mud and Camp M2M. Weekly content is shared through social & broadcast media and at FanFestevents that spotlights the many ways women are impacting the world of motocross both on and off the track.
The annual camp brings motocross enthusiasts from around the world together to inspire others, learn from oneanother and celebrate the sport. Frombuilding brand loyalty to leveraging influencer marketing, it has been awin-win for growing female brand affinity for both the sport and Toyota.
Join the fun! Monster Jam fans of all ages are invited to get in on the action and play with the all-new authentic Monster Jam toys from Spin Master!
Traveling to Monster Jam Pit Parties and Retailers across the country, consumers get the chance to play with a variety of Monster Jam toys. Plus, they have the exclusive opportunity to sit in an authentic Grave Digger truck and see their other favorite trucks like Megalodon and El Toro Loco up-close and in-person!
• Over 250 individual event days across 30+ states and Canada since 2019
• Averaging 1,500+ attendees per day at retailers
• 300% increase in same day sales for the department and 60% for the entire store
Takea walk through ThunderAlleywhere five of Monster Jam’s biggest superstars have taken over!Get up close and personal with Monster Jam’s most decorated trucks. Each truck’s personality and legacy is on display in unique, immersive and interactive ways.
Monster Jam ThunderAlley includes four adrenalinecharged experiences with park admission, plus a Monster Jam build-a-truck experience and unique event merchandise.
GreenGiantwaslookingforturnkeysupporttodrivetrialoftheirnewDino VeggieTotsproductwithkeyconsumers: Parents,Kidsandofcourse,Dinosaur Lovers!JurassicWorldLiveTourbecametheperfectsolution! Throughahightrafficsamplingandcouponingactivationthathappenedattheendofeach JurassicWorldLiveTourperformance,Felddroveawareness,interestand excitementforthenew productinmarketsacrosstheU.S.
Families were heard saying:
“Thanks for the Coupon! I want to try the other flavors at home”
“Oh, I love this! Can I have an extra?”
“I was just going to buy these in the store! I even have a photo of it!”
Anaheim, CA
San Francisco, CA
San Diego, CA
Anaheim II, CA
Detroit, MI
Glendale, AZ
Arlington, TX
Daytona, FL
Birmingham, AL
Indianapolis, IN
Seattle, WA
St. Louis, MO
Foxborough, MA
Nashville, TN
Philadelphia, PA
Salt Lake City, UT
Arena 2
Pala, CA
Sacramento, CA
Lakewood, CO
Mount Morris, PA
Southwick, MA
Buchanan, MI
Millville, MN
Washougal, WA
New Berlin, NY
Mechanicsville, MD
Crawfordsville, IN
Nashville TN 1/6/24 1/7/24
Kansas City MO 1/13/24 1/14/24 Milwaukee WI 1/20/24 1/21/24 Newark NJ 1/26/24 1/28/24
PA 2/9/24 2/11/24
MA 2/16/24 2/18/24 Rosemont IL 3/1/24 3/3/24 Little Rock AR 3/9/24 3/10/24 Toledo OH 3/15/24 3/17/24
Grand Rapids MI 3/22/24 3/24/24 Louisville KY 3/30/24 3/30/24
Columbia SC 4/6/24 4/7/24 Cincinnati OH 4/13/24 4/14/24
ON 4/19/24 4/21/24
OH 4/26/24 4/28/24 Southaven MS 5/3/24 5/5/24
SC 1/6/24 1/7/24
NC 1/13/24 1/14/24 Baltimore MD 1/19/24 1/21/24
Washington DC 1/27/24 1/28/24
Providence RI 2/2/24 2/4/24
Wilkes Barre PA 2/9/24 2/11/24
Cleveland OH 2/16/24 2/18/24
Allentown PA 2/23/24 2/25/24
Tampa, FL
Orlando, FL
Jacksonville, FL
Miami, FL
Greensboro, NC
Greenville, SC
Philadelphia, PA
Brooklyn, NY
Newark, NJ
Elmont, NY
Bridgeport, CT
Buffalo, NY
Boston, MA
Worcester, MA
Wilkes Barre, PA
Providence, RI
Syracuse, NY
Hartford, CT
Las Vegas, NV
Jan 04 - Jan 07
Jan 11 - Jan 15
Jan 18 - Jan 21
Jan 25 - Jan 28
Feb 01 - Feb 04
Feb 08 - Feb 11
Feb 16 - Feb 19
Feb 22 - Feb 25
Feb 29 - Mar 03
Mar 07 - Mar 10
Mar 14 - Mar 17
Mar 21 - Mar 24
Mar 28 - Mar 31
Apr 11 - Apr 14
Apr 18 - Apr 21
Apr 25 - Apr 28
May 03 - May 05
May 09 - May 12
Jun 13 - Jun 16
Phoenix, AZ
Tucson,AZ
Austin, TX
San Antonio, TX
Houston, TX
Dallas, TX
San Diego, CA
Ontario, CA
Anaheim, CA
LosAngeles, CA
Oakland, CA
San Jose, CA
Sacramento, CA
Denver, CO
Salt Lake City, UT
Colorado Springs, CO
Tulsa, OK
Little Rock, AR
Grand Rapids, MI
Jun 20 - Jun 23
Jun 27 - Jun 30
Jul 05 - Jul 07
Jul 11 - Jul 14
Jul 18 - Jul 21
Jul 25 - Jul 28
Aug 01 - Aug 04
Aug 08 - Aug 11
Aug 15 - Aug 18
Aug 22 - Aug 25
Aug 29 - Sep 01
Sep 05 - Sep 08
Sep 12 - Sep 15
Sep 19 - Sep 22
Sep 26 - Sep 29
Oct 03 - Oct 06
Oct 11 - Oct 13
Oct 17 - Oct 20
Oct 24 - Oct 27
Rochester, NY
Albany, NY
Manchester, NH
Allentown, PA
Charleston, WV
Huntsville,AL
Savannah, GA
New Orleans, LA
Nashville, TN
Birmingham,AL
Charlotte, NC
Atlanta, GA
Duluth, GA
N.Charleston, SC
Fayetteville, NC
Columbia, SC
Hampton, VA
Fairfax, VA
Baltimore, MD
Nov 01 - Nov 03
Nov 08 - Nov 11
Nov 14 - Nov 17
Nov 22 - Nov 24
Nov 29 - Dec 08
Jan 02 - Jan 05
Jan 09 - Jan 12
Jan 17 - Jan 20
Jan 23 - Jan 26
Jan 30 - Feb 02
Feb 06 - Feb 09
Feb 13 - Feb 16
Feb 20 - Feb 23
Feb 27 - Mar 01
Mar 06 - Mar 09
Mar 13 - Mar 16
Mar 20 - Mar 23
Mar 27 - Apr 06
Apr 10 - Apr 20
