Thank you for taking the time to familiarize yourself with
the all new Hippocrates Wellness brand guidelines.
We’ve designed this document to provide you with everything you should need to champion Hippocrates Wellness, but if you have any questions, concerns or have a specific project in mind, don’t hesitate to contact our brand team at:
Part One
PIONEERS OF LONGEVITY SINCE 1956
For 7 Decades, Hippocrates Wellness has stood as the world's leading wellness center for reclaiming optimal health and longevity.
Devoted Co-directors, Brian and Anna Maria Clement, have ignited change, championing transformation as global wellness pioneers for 7-decades, united in their unwavering Self-Healing Mission to transform countless lives and minds worldwide.
https://www.youtube.com/watch?v=PQcIxrTfqNA
OUR FOUNDER Ann Wigmore
Among the stars that shaped Brian and Anna Maria's self-healing path to wellness, Ann Wigmore shines the brightest.
Co-founder and original director of Hippocrates Wellness, Ann's triumphant battle with stage 4 colon cancer led her to embrace the vitality of living foods.
She initiated her own transformative legacy by harnessing the miraculous rejuvenating power of wheatgrass juice, vitamins, and enzyme-rich cuisine, which remains a key part of Hippocrates' signature programs and protocols.
In Brian and Anna Maria, Ann found kindred spirits, recognizing their natural gift for teaching and raising awareness about the profound relationship between lifestyle and wellbeing.
PioneerS longevity
SINCE 1956 of
OUR DIRECTORS
Brian & Anna Maria Clement
Trailblazers of Wellness and leading the charge in the revolutionary health movement, Brian and Anna Maria embody the anti-aging, lifegiving power of an enzyme-rich, organic plant-based diet - a living testament to the adage 'You Are As You Do.'
Unified in their love and life purpose, Brian and Anna Maria extend their mission beyond human health, spearheaded by their mantra, 'Liberating humans and the planet.'
Fuelled by an unwavering belief and vision, they champion humanity's transformation through an organic living foods diet and an ethical, sustainable way of life. Recognizing the profound role of our choices in food production and transportation, they beckon us all to contribute consciously to the wellbeing of both ourselves and the environment.
A MESSAGE FROM OUR DIRECTORS
“Our future is one that will surprise even the most optimistic. Advanced science and authentic leaders globally have determined that the institutionalized cultures that we all endure impose deep limitations upon our wellbeing. We will forge ahead light as feathers and as powerful and committed as possible. Quantum humanity will comprehensively embrace the unification of all of us to one another and, more importantly, each of us to the glory of nature.”
Anna Maria Clement Ph.D., L.N. and Brian Clement Ph.D., L.N.
SHOWCASING OUR HISTORY
HIPPOCRATES FOUNDED BY ANN WIGMORE HIPPOCRATES MOVED TO FLORIDA
Starting in 1956, the year the Hippocrates Wellness was founded by Ann Wigmore (later joined by Viktoras Kulvinskas), we have operated on the belief that given the proper tools and environment...
Brian Clement, Ph.D., L.N. has spearheaded the international progressive health movement for over five decades. He was a team member with Ann Wigmore at the original location of Hippocrates Wellness in Boston, and helped to move the Institute to Florida in 1986.
Our story should be told and celebrated. We need to showcase our history and credibility in an interactive, authentic way on our website, allowing people to journey through our past to see our mission's dedication, science, and passion for themselves. This will enable trust in our programs and offerings, solidifying consumer and brand connections.
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TEAM EXPERTS
We can personalize and attribute content across our various channels to individual team members to enhance the credibility of the communication while also emphasizing the expertise and profession of each key team member. This also showcases our employees, directors, and experts as living embodiments of our brand values. Each member champions the brand and strategy, highlighting each personality while adding to the brand's overall credibility.
Part TWO
BRAND OVERVIEW
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WHY
MOTIVATION
HOW
PROCESS WHAT
PRODUCT
BRAND TRANSFORMATION
The is our purpose, a belief. It’s and why people are loyal to us. WHYthe reason why we exist,
The is how we go about things our own way. It’s HOW the USPs that set us apart.
The are the products we and the we provide. WHATsellservices
OUR WHY
We’re no trend, we’re THE PARADIGM
In a saturated wellness market, we are leaders, not followers. We offer the only lifestyle and dietary program and protocols clinically researched for nearly 70 years to transform health and longevity. This sets us apart with an unmatched history and decades of experience in nutrition, progressive health and defining the path to wellness.
OUR HOW
we walk the walk
Trailblazers of Wellness and leading the charge in the revolutionary health movement, Brian and Anna Maria embody the anti-aging, life-enhancing power of the Hippocrates diet and lifestyle. They are a living testament to health and longevity.
Our signature programs, services, products, and experts provide the unique foundations to transform lives, championing dietary re-education, progressive and integrative therapies and wellness treatments on an eco-conscious 55-acre tropical haven.
BRAND PROPOSITION
We guide and nurture you along your transformation to wellness through progressive health solutions that help educate and teach you how to discover balance for lifelong health & wellbeing.
The Concept HUMAN BALANCE
At the very heart of our brand is the essence of ‘human balance’.
In today’s society, people typically have demanding careers and lifestyles that can negatively impact their physical or mental health. Through personalized treatments and revitalizing experiences, we care for and inspire people to restore balance, whatever age or health challenge.
Creating a healthy balance of mind, body, and spirit and education to maintain a life full of wellness.
The Concept HUMAN BALANCE
your Mind
The mind governs our mental and emotional aspects. It houses our consciousness - and is made up of our Superconscious.
Our mind allows us to be aware of the world and powers our thinking ability.
We all have a body. Our physical structure is the vessel holding our brains, body parts, muscle, and fat.
Our body usually communicates to us through symptoms and physical sensations.
your Spirit
Through our emotions, we can determine our likes and dislikes, wants and desires, and target our goals.
Our emotions ask nothing of us except to acknowledge and validate them.
BRAND CONTENT PILLARS
1
Founders of vision and legacy
Holistic
Longevity
2
Expert
Insights
3
4
Mindfulness and Meditation
Showcasing the close to 70year history through the lens of founders, Brian and AnnaMaria. We highlight their vision, the evolution of the retreat and their impact as pioneers in the health and wellness space.
Demonstrate the retreat's approach to longevity, emphasizing the integration of physical, emotional, and spiritual health. Share content about alternative therapies, mind-body practices, energy healing, and natural remedies.
Partnering with in-house practitioners and guest experts, we offer valuable perspectives and evidencebased insights across diverse health subjects. We dispel myths and address FAQs to empower the community to make informed choices.
Provide tips and guidance that harmonize with the retreat's ethos. We highlight workshops, seminars, and events that encourage people to nurture a tranquil, focused mindset while making conscious lifestyle decisions.
Program
Experience
Highlighting the tranquil surroundings and diverse facilities that underpin the Hippocrates experience. Individuals can envision the transformative journey and better understand what their investment encompasses.
BRAND CONTENT PILLARS
Plant-Based Lifestyle and Nutrition
Expert
Insights
8
Spotlight Hippocrates’ commitment to plant-based nutrition, a cornerstone of vitality and longevity. We provide plant-powered recipes and expert nutritional guidance to encourage the audience to adopt a healthier diet.
Utilizing testimonials and health transformations from guests inspires others to embark on their own wellness journey. User-generated content provides a hub for two-way conversations.
Sharing the retreat’s dedication to eco-conscious practices and harmony with nature. We show how followers can adopt these same practices through sustainable living tips, resources, and planet-friendly products. Mindfulness and Meditation
Part THREE
BRAND PERSONALITY
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BRAND PERSONALITY SETTING THE SCENE
Hippocrates Wellness exists to care and transform people’s lives for the better. This is intrinsically human and emotional, and deserves to play a huge role in how we present Hippocrates Wellness.
We need to tap into these personal stories, these vulnerable insights into what it means to be human, and how we can turn these vulnerabilities into strengths and stories of transformation and success.
Through imagery, tone, and content, we can elaborate on what it means to be human, and what it means to these people to experience the transformation that we offer. There is no more of an authentic communication than that of a testimonial from someone who has undergone a life-changing experience.
We can use this to encourage people to consider their own wellness by creating a more authentic communication that drives a community around the brand - which in turn creates loyalty and support.
BRAND PERSONALITY SETTING THE SCENE
Hippocrates Wellness is all about people. Connection, community, and care.
We should offer a credible yet compassionate approach to our people. Wellness is very personal and can impact people in many different ways. Listening, learning, and communicating from real human experiences are key to achieve lifetime advocacy.
Embracing our community will be integral in creating brand loyalty and providing a greater understanding and level of wellness education. By focusing on testimonials and listening to real recovery stories, we can grow our community and create a feeling of trust, credibility, and authenticity within it.
We want to evoke a greater sense of hope, transformation, and understanding like no other. Through imagery, tone, and content, we can build an ecosystem of brands and presence that uses the tools that Hippocrates Wellness offers to provide this, whether it be direct services, education, or association with the brand.
We aim to create a human, emotional, and personal response to every communication that we offer and use this to encourage people to take their next step along the journey to transformation. With our wide range of services connecting to wellness, we can design a narrative around our lifestyle that guides the hearts and minds of our people and community.
With a legacy of transforming lives spanning almost seven decades, we are global pioneers of health and longevity. We must confidently present our position as leading wellness experts through our brand, products, and services to communicate from a strong foundation of unparalleled knowledge, wisdom, and experience.
WE ARE WE ARE WE ARE WE ARE
We're the experts. We can share our passion, knowledge, and expertise, confident that we can inspire and fuel positive change to improve lives worldwide. Having devoutly lived and breathed the wellness space for nearly 70 years, we are the embodiment and case study for the success of Hippocrates.
PIONEERS CREDIBLE EMPOWERMENT AUTHENTIC
Our proposition is built upon a foundation of trust forged through honesty. Credibility and authenticity are our guiding principles, ensuring we remain true to our word and take responsibility for fostering the growth and nurturing of our community and dedicated following.
We're not just problem solvers; we're educators in empowerment. We must present our approach as centered on imparting the skills, knowledge, and commitment to helping people heal themselves to nurture, guide, and improve the lives of our guests.
ANGLE & PROPOSITION
Hippocrates Wellness embodies history and purpose with seven unmatched decades of experience dedicated to transforming lives.
By championing our founders, directors, experts, and their countless years of combined knowledge, we assert our undeniable position as the leading global wellness center for education and empowerment.
For decades hundreds of thousands of guests have passed through our doors, each presenting their own challenges, goals, and personal health journey, leaving transformed with a renewed mindset, education, and confidence to change their lives.
Their recovery stories stand testament to Hippocrates Wellness as the foremost center for lasting wellness.
Part FOUR
BRAND ARCHITECTURE
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BRAND ARCHITECTURE
Positioning our products, services, and offerings
Wellness can mean a multitude of different things to different people. It can cover a diverse range of areas within our personal and professional lives. Whether physical, mental, spiritual, or, in most cases, a combination of the above.
It’s important that Hippocrates Wellness can show that we understand this by creating a clear and structured hierarchy of our products, services, and experiences. This clarifies the service or product on offer and maximizes brand equity transfer to each sub-brand. This strengthens the credibility of each sub-brand and protects the others from specific negative equity relating to one sub-brand.
OUR CORPORATE BRAND GUIDELINES
We should always try to use our full logo, however, the motif should be used where this won’t fit. We can also use our motif to support our main logo, and extend our brand presence.
Think favicon web icons, footer logos and thumbnails.
SAFE ZONE - KEEP CLEAR FROM EDGES OR CONTENT
LOGO BOUNDING BOX
SAFE ZONE - KEEP CLEAR FROM EDGES OR CONTENT
LOGO BOUNDING BOX
WELLNESS WELLNESS
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longevity SINCE 1956 of
OUR CORPORATE LOGO USAGE
Example of the dark logo being used on a light background
Example of the light logo being used on a dark background
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OUR CORPORATE LOGO USAGE
Due to the symmetrical nature of our logo lockup, we must ensure to use it centrally to bring harmony and balance to our communications.
We can start our communications off with our logo in a central position in the header section.
We can use our logo as a sign-off on communications with a central placement within the footer area.
The logo can also be used in a central position when creating a hero presence, or as title pages.
TYPOGRAPHY Part FIVE
TYPOGRAPHY
OUR PRIMARY TYPEFACE
Noto Sans JP
Noto Sans JP Thin
Noto Sans JP Light
Noto Sans JP Regular
Noto Sans JP Medium
Noto Sans JP Bold
Noto Sans JP Black
TYPOGRAPHY
OUR SECONDARY TYPEFACE
Noto Serif JP
Noto Serif JP Extralight
Noto Serif JP Light
Noto Serif JP Regular
Noto Serif JP Medium
Noto Serif JP Semibold
Noto Serif JP Bold
Noto Serif JP Black
TYPOGRAPHY
Typographic setting and styling
The use of these typefaces allows us to create comprehensive and varied communications while maintaining a strong brand presence and tone.
Noto Sans JP Noto Serif JP
Noto Sans JP is our go-to typeface, providing a clean, clear, and focused aesthetic that is modern and balanced. We should always use this typeface for headings and body copy, and try to improve legibility by selectively using a heavier weight to highlight key areas of text in paragraphs.
Noto Serif JP is our secondary and supportive typeface. It allows us to break up our typographic hierarchy by introducing a flash of character to subtly highlight the history of Hippocrates Wellness. This typeface can be used to support our primary typeface, in situations such as subheadings, quotes, call-outs and terms and conditions.
Due to the serif decoration, this typeface is more legible at smaller sizes, so remember to use this where space is limited.
TYPOGRAPHY
Typographic setting and styling
Example Typography
Normal usage with no kerning or tracking applied. This is perfect for when we have a limited line length, or for use in body copy where we need to have a lot of text in a limited space.
EXAMPLE TYPOGRAPHY
Uppercase usage. This should be used for hero pages, headings and call to actions. Never use uppercase for body copy as it makes it more difficult to read quickly, as word shapes become blocked out and unrecognisable.
EXAMPLE TYPOGRAPHY
10% Letter spacing helps create a more premium feel and can add a stronger presence to headings and titles. Do not use this technique for large bodies of text.
EXAMPLE TYPOGRAPHY
20% Letter spacing combined with a lighter typeface creates an even more sophisticated and premium feel. The letter spacing is very effective when done subtly, but don’t push this too far, as words can appear disconnected and can have a negative impact upon readability.
EXAMPLE TYPOGRAPHY
WITH IMPACT
By combining a few of the above techniques, we can be very expressive with our typography, and bring focus to various elements within our copy. It will also help bring variety to the piece, to retain interest and improve the hierarchy within the communication.
EXAMPLE HEADING
GOES HERE
Subheading One
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Subheading Two
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. OPTIONAL prerequisite T Y
T ypographic setting and HI ERARC H Y
Prerequisites are optional and can be used to highlight key information that may boost engagement, such as categories within a blog post or a special guest or lecturer.
Heading features mixed weights to add impact, and letter spacing to add a premium feel with a greater presence.
Subheading in our Serif Font offers a nice change and drives interest due to the difference in appearance. It has been done in a medium weight and smaller size so as to not overpower the main heading, but in a heavier weight and bigger size than the body copy, making the hierarchy clear and defined.
Body copy is clear, of a regular weight and a much smaller typeface than the headings. Making body copy too large or too small can make it difficult to read, and when too large, appears cheap and ill considered.
Terms and conditions are in our Serif typeface, which is more legible at a smaller size. It also helps create a more formal tone for important information, and is drastically smaller than the body copy. The weight is regular, so bold can be used to highlight important information. Using bold throughout can make the negative spaces between letters harder to distinguish and can negatively affect readability.
TYPOGRAPHY
Typographic setting and HIERARCHY
Below is a great technique for creating strong and clear hierarchy. As a rule of thumb, the subheading should be about half the height of the main heading, and body copy should be about half the height of the subheading.
By creating a clear hierarchy we can help users recieve and engage with our content, and lead the users eye throughout the content, in the way that we intended.
HEADING
Subheading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis.
Due to the new format of the Life Transformation Program and its protocols, we’re able to better communicate personalisation within our offerings. We can do this by using our script font, Bayshore.
This font is not used exclusively for the Life Transformation Program; we can use it to help connect the user to any of our offerings. However, it should be used in moderation as too many instances can undermine the purpose.
We should only use this system to highlight the communication. Due to its nature, it’s not the most legible of fonts. Best practice is to use it on one word within a phrase, that’s inclusive of the user.
OUR IMPACT TYPEFACE AND WHEN TO USE IT
Sometimes we need to grab attention quickly and bring a sense of urgency or energy to our communications. Our Impactful typeface, ‘Anton’ helps to us to achieve that.
Due to its condensed nature and close kerning, we should use this font sparingly so to not saturate our communications, or make them difficult to read. We should try to use this typeface on key words and to build a more expressive hierarchy.
If we use too much of this typeface it will undo the reason for using it.
ANTON
TYPOGRAPHY
DIGITAL FALLBACKS
Sometimes certain platforms may mean that we cannot use our primary and secondary typefaces. This is most common on email communications, and on certain web systems that only allow the use of standardized fonts.
This may also be the case when creating communications in certain word processing or presentation software. Although it may not be as strong, we can still apply the same techniques on previous pages when using alternatives to achieve a similar aesthetic and hierarchy. Where possible, use the typeface that appears highest on the list first.
NOTO SANS ALTERNATIVES
NOTO SERIF ALTERNATIVES
Roboto
Roboto Slab
COLORS Part SIX
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RGB - 11,31,34
CMYK - 91,65,59,77
BRAND COLORS
RGB - 255,255,255
CMYK - 0,0,0,0
RGB - 255,139,97
CMYK - 0,57,60,0
RGB - 76,206,167
CMYK - 62,0,47,0
RGB - 85,186,244
CMYK - 57,11,0,0
RGB - 24,24,24
CMYK - 77,67,61,84
Seaweed
#4DCEA7
#181818
#54BAF4
Green Obsidian Neurocise Blue White
BRAND COLOR WEIGHTING
Seaweed is our primary dark color. It should be the second most prominent color in our communications White should be the prominent color in all communications, clearing the space for our content to shine
Obsidian
should be used for text only Bright coral is our CTA color and should also be used to break between white and seaweed
These colors should only be used when discussing the relevant passport or program, and should replace the bright coral as the CTA. These offerings differ from our master brand, and should be used to indicate that.
Obsidian
PHOTOGRAPHY Part SEVEN
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PHOTOGRAPHY
What to look for when choosing a suitable image
It’s the people who make Hippocrates Wellness, whether our employees or customers. We come in all ages, shapes, and sizes and want our imagery to reflect that.
We always strive to use the most authentic imagery available, as it helps our customers get insight into the services we offer, the people who provide care, and the campus where it all takes place.
We know this is not always achievable, as there are limits to the images we can get; this is where we can use stock imagery to help support our content.
Although millions of pictures are available, we should try to follow the following rules when selecting imagery, as it can provide credibility to our communication when appropriately used. Still, it can also easily undermine the message we’re trying to make.
Our imagery should be people-centric.
We should always aim to include people in our imagery, as it reflects our proposition and values. If it’s a product, service, or experience we’re talking about, let’s try and get someone participate. Where this isn’t possible, we should try to ensure that the Hippocrates Wellness lifestyle is reflected in the imagery.
Inspiration over exaggeration.
We want our communications to deliver a message, but we need to do it subtly and with finesse. We can retain a premium feel by carefully selecting imagery that focuses on one or a few people undertaking an experience, as this brings more focus to the context. Cluttered or crowded imagery can feel cheap and can often distract from the message.
Ensure it’s tailored to the correct demographic.
Providing relevant and tailored imagery is important in helping people see a connection between themselves and the experience we’re offering. A good example of this is our Fitness Protocol: we want imagery of active, engaged, and happy people, undertaking an activity and wearing suitable clothing. An image of someone relaxing on a sun lounger could undermine this communication.
Keep it diverse and inclusive.
We’re all different, and that’s what keeps life fresh and exciting. We want our communications to resonate with everyone - we all have transformations to make and journeys to embark on. Our imagery needs to be inclusive of all genders, races, and abilities, while ensuring that the content is relevant to the communication we’re trying to make.
Less is more.
We offer premium and life-changing experiences. We need our imagery to reflect the Hippocrates Wellness lifestyle and distinguish it as a world-leading presence within the global wellness market. Overly edited and stylized photography should be avoided and graphical treatments should be in line with the guidelines. Our imagery should speak for itself, like our treatments do. We want natural, raw and clean imagery that feels in aligned with holistic therapies and natural remedies.
PHOTOGRAPHY
Photography & imagery best practices
Include people where possible; candid is best.
Try to showcase people in nature, surrounded by green spaces, if possible. If we’re talking about on-campus offerings, try to include similar surroundings. Palm Trees, clear water, etc.
Show positive experiences, smiling faces, and healthy habits.
When possible, showcase community-centric behaviour. No one experiences a transformation without the support of people around them.
Be diverse and inclusive. When we can, try to showcase a variety of ethnicities, age groups, and abilities.
Try to reflect the content you’re communicating. Imagery should support, not distract, from the message.
Avoid staged shots; keep it real.
Staged shots are far from authentic, and it’s not how people exist in the real world. Make sure we’re using candid imagery if possible, and capturing people undertaking an activity or task, rather than pretending to.
PHOTOGRAPHY
What to avoid when choosing imagery
Don’t use illustration.
When choosing imagery make sure that we can tell what’s going on. Imagery should be used to support content. It doesn’t help if the image is unclear or is difficult to understand. Get an angle that shows what’s going on clearly.
It might be tempting to use an illustration if an image is hard to find, but this heavily undermines our proposition. We help real people, so lets show that.
In the moment.
Make sure photography doesn’t include people distracting themselves with technology. Mindfulness is a huge part of the Hippocrates Lifestyle and imagery should show this being practised where possible. Exceptions include when we are creating communications that require technology, for example, our Online Programs.
PHOTOGRAPHY
What to avoid when choosing imagery
Don’t isolate people from their environment.
There’s nothing authentic about people floating in an empty space. If someone’s background isn’t suitable, then maybe we should try and find another image that helps encapsulate the Hippocrates Wellness Lifestyle. Think natural, holistic and happy.
Avoid highly edited shots.
Hippocrates Wellness is about natural, holistic transformation. Make sure our imagery reflects this ethos.
Avoid unhealthy habits.
Make sure we’re not showing imagery of habits that are unhealthy. This includes smoking, vaping and drug use.
Avoid imagery that includes nonvegan nutrition.
The raw, vegan diet is a fundamental part of the Hippocrates Lifestyle. We need to ensure that non- vegan products are not included in imagery on our communications. This is especially important when creating material focussing on nutrition.
ART DIRECTION Part EIGHT
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ICONOGRAPHY
What to look for when choosing icons
Iconography can be a very useful visual tool to provide an almost instant transfer of information around a theme. When creating communications with a lot of content or information, icons can help provide a visual lift, and also help support the message being made.
As attention spans continue to decrease in society, we can use icons to help provide insight to our consumers about the following content, and help direct them through a communication.
Our icons should be in an outline style, be relevent to the communication being made and should follow previous guidelines about color and contrast. Simplicity is very important, so try not to pick iconography that is overly complicated or too much of a scene. They should be instantly recognizable and should be shown at a suitable size in relation to the content. Icons should not be used at large scales to double as illustrations.
A R T DI R ECTI O N
E X AMPLES
C R EATIN G A C O NSISTENT
B R AND F EELIN G
Consistency in branding across social media content is vital for establishing a cohesive and recognizable identity. By maintaining uniformity in visuals, messaging, and tone across platforms, businesses can enhance brand recall and trust among their audience. Consistent branding fosters familiarity, making it easier for consumers to connect with and remember a brand amidst the vast sea of online content.
Moreover, it reinforces the brand's values and mission, cultivating a sense of reliability and authenticity, which are crucial factors in building long term relationships with customers. In essence, cohesive branding on social media ensures that every interaction reinforces the brand's identity, strengthening its presence and impact in the digital landscape.
ART DIRECTION EXAMPLES
The following pages from our LTP brochure can help showcase how the brand assets can be used to create unique but consistent layouts for communications. Each features the correct hierarchical systems for both typography and color weighting.
a legacy of transformation
Among the stars that shaped Anna Maria and Brian s self-healing path to wellness, Ann Wigmore shines the brightest.
Co-founder and original director of Hippocrates Wellness, Ann's triumphant battle with stage 4 colon cancer led her to embrace the vitality of living foods.
She initiated her own transformative legacy by harnessing the miraculous rejuvenating power of wheatgrass juice, vitamins, and enzyme-rich cuisine, which remains a key part of Hippocrates' signature programs and protocols.
In Anna Maria and Brian, Ann found kindred spirits, recognizing their natural gift for teaching and raising awareness about the profound relationship between lifestyle and wellbeing
Trailblazers of Wellness and leading the charge in the revolutionary health movement, Anna Maria and Brian embody the anti-aging, life-giving power of an enzyme- rich, organic plant-based diet - a living testament to the adage 'You Are As You Do.
Unified in their love and life purpose, Anna Maria and Brian extend their mission beyond human health, spearheaded by their mantra, 'Liberating humans and the planet.'
Fuelled by an unwavering belief and vision, they champion humanity's transformation through an organic living foods diet and an ethical, sustainable way of life. Recognizing the profound role of our choices in food production and transportation, they beckon us all to contribute consciously to the wellbeing of both ourselves and the environment.
West Palm Beach, Florida. Over the last 70 years individuals from all over the world have come to transform their lives under the guidance of our knowledgeable and compassionate team.
Our campus is the premier center for health and nutritional counselling, non-invasive remedial and rejuvenating therapies, state-of-the-art spa services, cutting edge lectures and a nourishing living food buffet of enzyme-rich, organic vegan meals.
LIFE
TRANSFORMATION PROGRAM
+ PROTOCOLS
LIFE
TRANSFORMATION PROGRAM
The Life Transformation Program is an immersive program uniquely designed to help people address their current health challenges, and replenish nutritional deficiencies that are causing rapid aging, by optimizing their health and immunity.
A powerful detoxification and health transformation is achieved by using the highest quality, organic, enzyme-rich, plant-based nutrition and advanced non-invasive therapies through a mind, body, spirit approach. Our top-of-the-line, food-based supplements, alkaline elixirs, such as fresh pressed organic wheat-grass and blue-green algae, as well as our protein-rich, bloodbuilding green juices, will flood the body with all of the essential nutrients it needs to thrive.
The Life Transformation program can be paired with any of the below protocols to help enhance our guests experience and tailor their experience to achieve their own personal health goals.
the JOURNEY TO WELLNESS
WEEK ONE
DETOX
Throughout the course of our lives we accumulate a toxic load from the foods we eat to the air we breathe.
During the first week of your LIfe Transformation Program, you will go through a deep, internal cleanse as you consume nutrient-dense foods and juices and participate in restorative therapies and utilize cutting-edge energy medicine technology.
WEEK TWO GROW
On your second consecutive week of the Life Transformation Program, the symptoms of detox have subsided and you are striving to fully take advantage of the resources that surround you.
Make it to our eye-opening lectures and instructional classes, take a long soak in the mineral pools, relax in the infrared saunas or walk/jog on one of our many nature trails and you’ll be glad you did!
WEEK THREE TRANSFORM
You are not the same person who first stepped foot onto our campus. You have achieved the 21 days it takes to renounce bad habits, and adopt new healthy practices.
TARGETED FITNESS ENHANCEMENT
Integrating the Fitness Protocol into the Life Transformation Program at Hippocrates Wellness significantly amplifies its effectiveness, specifically targeting enhanced physical health and performance. Guests benefit from three lipotropic injections per week to boost metabolism and aid in fat breakdown, along with advanced treatments like Immunity Red Light Therapy for improved skin health and muscle recovery, and a Cold Plunge & Sauna Combo to reduce muscle soreness and promote cardiovascular health.
The inclusion of Exercise with Oxygen Therapy can further enhance athletic performance and recovery by increasing oxygen delivery to tissues. Detailed progress tracking is managed through technologies like Styku, and the regimen is supported by personalized training sessions to optimize physical performance. Psychological health is also addressed with options like Regression Therapy or EMDR, aiding in emotional and mental well-being.
Additional benefits include JuVaShape Laser Therapy for body sculpting, protein supplements for muscle repair, and weekly group meetings that foster a supportive community environment. Together, these elements create a powerful synergy that not only boosts physical fitness but also promotes comprehensive well-being, making it an ideal addition for guests seeking an intensive health and
REJUVENATE THE MIND: HOLISTIC
MENTAL WELLNESS THERAPIES
The Mindfulness Protocol at Hippocrates Wellness is expertly designed to empower and rejuvenate the mind through targeted therapeutic practices.
This protocol integrates the Emotion Code, a unique energy healing session aimed at releasing trapped emotions to alleviate emotional discomfort and enhance overall wellbeing. It is complemented by Mandala Breathwork Group Therapy, which uses deep, rhythmic breathing techniques to promote relaxation, clear mental clutter, and foster emotional release. Additionally, the protocol includes Reflection and Reprogramming Sessions, utilizing psychotherapeutic methods like Cognitive Behavioral Therapy to help participants reevaluate and reshape their thought patterns and emotional responses.
Together, these components offer a powerful combination for those seeking to manage stress, improve mental health, and achieve personal growth and emotional intelligence, making it an essential choice for anyone looking to enhance their mindfulness and emotional wellbeing.
This comprehensive protocol supports immune function through targeted treatments, including high-dose Vitamin C drips enriched with glutathione, Vitamin B12, and Vitamin D injections, all aimed at boosting cellular health and immune response.
The inclusion of Hyperbaric Oxygen Chamber sessions and Infrared Dome Oxygen Treatments further accelerates healing, increases oxygen delivery to tissues, and enhances overall bodily function. Additionally, Lymph Massage aids in detoxification, promoting the removal of waste and boosting lymphatic health.
This combination of therapies can greatly augment the holistic wellness experience, offering guests a robust method to enhance their immune system, improve energy levels, and support their body's natural repair processes.
revitalize body & mind:
advanced regenerative therapies LIFE
TRANSFORMATION PROGRAM
The Regeneration Protocol at Hippocrates Wellness combines advanced therapeutic techniques to revitalize and rejuvenate the body and mind. This protocol features Personalized Energy Medicine tailored to individual biofield needs, potentially reducing stress and enhancing wellness.
It includes options like Clearlift Laser Treatment or Juva for non-invasive skin rejuvenation, improving skin texture, and reducing signs of aging. Acupuncture is incorporated to stimulate healing, manage pain, and promote relaxation through the strategic placement of needles. Additionally, Neuromuscular Therapy is employed to address soft tissue disorders, enhancing blood flow, reducing muscle tension, and alleviating pain.
Together, these treatments offer a holistic approach to regeneration, supporting not only physical recovery and aesthetic improvement but also contributing to overall stress reduction and well-being.
Discover relief and renewal with our Inflammation Protocol, expertly designed to enhance our signature 21-day Life Transformation Program at Hippocrates Wellness. With a personalized approach to holistic healing, our unparalleled protocol helps to alleviate symptoms linked to inflammation and chronic pain to support optimal wellbeing.
Experience accelerated healing and relief from pain with our innovative treatments. From BPC-157 Oral Peptides promoting tissue repair to Exosome Therapy enhancing cellular function, we offer comprehensive solutions to reduce inflammation and support your body's natural healing processes.
Monitor your progress to address underlying imbalances with our Inflammation Biomarker Test, boost immune function and reduce oxidative stress with Olympus IV nutrients. Improve circulation and accelerate recovery with our regenerative natural therapies like unlimited Cold Plunge and Red Light Therapy for overall health and longevity.
LTP OFFERIN G
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Life
and
reset
Comprehensive Cancer
Wellness Program
A holistic interdisciplinary approach Lifestyle Medicine and PsychoneuroimmunologyReignite your spark to regenerate and restore health.
Comprehensive Cancer
Wellness Program
28 DAY PROGRAM
Our Comprehensive Cancer Wellness Program is based on a holistic approach to help you restore your metabolic health, up-regulate your immune system, and mobilize your vitality to accelerate healing and wellness.
Hippocrates Wellness has a renowned international reputation for helping people from all over the world with cancer to restore their health.
Our interdisciplinary holistic program has been designed to be integrated with our core Lifestyle Medicine modalities creating a 4-week program. The CCWP can be incorporated with Standard Medical Care before or after you receive a conventional treatment. This could help you to achieve superior results to those who receive traditional medical treatment alone.
This program helps mobilize your potential for getting well & staying well by completely transforming your lifestyle. You will incorporate The Hippocrates Scientific Living Plant Based Nutrition Protocol, Swiss Biological Medicine, PsychoNeuroImmunology, holistic therapies, nutrient IVs, oxygen treatments, and more.
Our holistic treatment plan will help optimize energy, improve oxygen delivery and nutrient absorption, detoxify, reduce inflammation, balance blood glucose levels, restore healthy Ph, enhance the immune system, and increase your body's strength, energy, and ability to heal.
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VITALITY PASSPORT
Your vital pathway to health & longevity VITALITY PASSPORT
Hippocrates Wellness is your vital 7-day health retreat. During your all-inclusive Vitality Passport experience, you can prioritize your overall health and wellbeing with our detoxifying saunas, chlorine-free regeneration pools, and state-of-the-art facilities.
The Vitality Passport invites you to be the designer of your wellness journey by choosing the services and therapies that best align with your goals. You will have exclusive access to scientifically supported and highly personalized programs, oneto-one consultations, comprehensive testing, health data analysis, advanced doctors and certified therapists, revolutionary personalized protocols and lectures, organic enzyme-rich plant food, and cutting-edge technology.
7+ DAY PASSPORT
Whatever your health goals, our world-leading team of wellness experts offers decades of experience in nutrition, integrative health, and progressive and Western medicine. Embrace vital balance and wellbeing with the ultimate 1-Week Vitality Passport, free from the everyday stress and distractions specially designed to nourish your mind, body, and spirit.
VITALITY OFFERING
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PARADISE PASSPORT
WELLNESS WAY your
WELLNESS YOUR WAY -
CAMPUS ACCESS PASSPORT
PARADISE PASSPORT
WELLNESS WAY your
1 DAY PASSPORT
Introducing the Paradise Passport – an exciting new offering that grants you access to our serene and rejuvenating environment for shorter visits. Whether you're seeking a quick escape or an introduction to a new lifestyle, the Paradise Passport allows you to structure your stay exactly as you wish, free from predefined schedules.
Enjoy the freedom to explore our world-class facilities, indulge in our organic plant-based cuisine, and immerse yourself in a tranquil setting designed to nurture your body, mind, and spirit. This flexible option is perfect for those looking to experience the benefits of our progressive wellness approach outside of our structured health programs.
If you're new to the Hippocrates lifestyle, the Paradise Passport is also an ideal way to introduce yourself – as well as your friends and family – to our globally leading center of health and wellness for 7 decades.
SPAORGANICSALON &
Welcome to your Oasis
of Wellness
At Hippocrates Wellness, we invite you to embark on a journey of rejuvenation where luxury meets organic purity. Immerse yourself in our organic Spa and Salon offerings, where each service is expertly designed to nurture your body, mind, and spirit. Dive into our oasis, where every treatment is an organic promise, and every moment is a step towards your personal renewal.
Oasis Therapy Center:
The world-leading Oasis Therapy Center offers the full spectrum of cuttingedge treatments and therapies for the mind, body, and spirit, expertly designed to optimally boost, revitalize and nourish the whole body.
Become Organic Salon:
BECOME is the ultimate clean, green beauty experience, located on the globally-renowned 55-acre Hippocrates Wellness tropical retreat, a world leader in health and wellbeing for nearly 70 years.
S tate-of-the-art energ y healing ser v ices & T reatments for the mind, bod y & S pirit
A v ast arra y of massages and e x pert therapists
C olon H y drotherap y performed b y a s k illf u lly trained therapist
M ind-bod y wor k
D iscover T ranquility at the Hippocrates Wellness Organic Spa & Salon
A c u p u nct u re, U ni q u e fascial release & P T wor k Embark on a journey of rejuvenation and renewal at the world-leading Hippocrates Wellness Organic Spa & Salon, nestled within a tranquil 55-acre tropical retreat in West Palm Beach, Florida. Our sanctuary invites you to an unparalleled experience of deep relaxation, healing, and self-love, helping you reconnect and rebalance in a nurturing environment that promotes health and longevity from the inside out.
At our Organic Spa & Salon, we offer a full spectrum of innovative treatments and therapies expertly crafted to nourish the mind, body, and spirit. From transformative bodywork and psychotherapy to detoxifying and immune-strengthening therapies, we guide you in reconnecting with your highest wellbeing so you can look and feel your absolute best.
Our commitment to your health is reflected in every detail, including our BECOME organic beauty line- the epitome of clean, eco-friendly luxury. Lovingly crafted from a natural, plant-based foundation of algae and seaweed extracts and enriched with vitamins, antioxidants, and minerals, BECOME promotes radiant health and beauty without compromising the welfare of our planet
Step into a world where each visit enriches your life, leaving you revitalized and nourished. Join us at the Hippocrates Wellness Organic Spa & Salon for a truly transformative experience and a life-changing opportunity to prioritize your wellbeing.
SPA SAL ORGANICON
NOURISH YOUR
MIND & BODY
Measure and manage stress with our comprehensive evaluation, guiding you towards techniques for lasting calm and clarity.
25 minutes for $110 50 minutes for $220
WELLNESS PioneerS longevity SINCE 1956 of BRAND GUIDELINES & PROGRAM OVERVIEW DOCUMENT THANK YOU FOR READING OUR SEPTEMBER 2024
WE ARE THE RIGINAL
PIONEERS OF LONGEVITY SINCE 1956
For 7 Decades, Hippocrates Wellness has stood as the world's leading wellness center for reclaiming optimal health and longevity.
Devoted Co-directors, Brian and Anna Maria Clement, have ignited change, championing transformation as global wellness pioneers for 7-decades, united in their unwavering Self-Healing Mission to transform countless lives and minds worldwide.