° PROFILE °
LIMITED EDITION
ABSOLUT FACET BOTTLE
CUT LIKE A GEM
A
bsolut Facet is the latest limited-edition bottle in the Absolut Vodka line. The familiar round curves of the blue bottle have been cut like a gem with many faces that reflect light in unique ways, symbolic of the many directions #AbsolutNights can take you. The look of the bottle invokes “spontaneous moments of nightlife magic”.
“With the Absolut Facet limited edition bottle, we want to celebrate the unexpected and encourage people to be open to the different journeys a night could take you on. We believe the best nights are the ones that happen out of the blue—unplanned and spontaneous. Our latest #AbsolutNights campaign also aims to inspire people to celebrate spontaneity and the connections you make along the way,” says Absolut’s Gaia Gilardini. Absolut also partnered with Spotify to create Discovr, a service that creates customised playlists from the combined music tastes of
friends and also recommends Absolut drinks inspired by the music—perfect for creating #AbsolutNights at home. Visit Absolut.com/ Facet to check it out. To coincide with the launch of Absolut Facet, the #AbsolutNights campaign will roll out a series of short films depicting unforgettable, unexpected nights from different perspectives. This series will celebrate the essence of all great and unforgettable nights—creating memories and authentic connections with others.
DRINKS WORLD
DW Ed27 2016 pg14-16 ABSOLUT FACET.indd 15
° 15
11/7/16 7:30 PM