Hettie Spooner | 2025 Marketing Plan

MARKETING PLAN

HILL SPOONER & ELLIOTT REAL ESTATE CALYNNE HILL | HETTIE SPOONER | LINDSAY ELLIOTT

HELLO, NICE TO

MEET YOU! We are the REALTOR® Partners of Hill Spooner & Elliott, Inc and in 2004, we started our brokerage with a singular goal: to take all the moving parts that work in a real estate transaction and do them better than anyone else. As your listing agent, this includes all the things that work for your best interest, all the things that work in terms of marketing, and all the things that work towards making us the most educated and tech savvy real estate firm around.

ABOUT US 2024 ~ NUMBER 3 IN MLS 58 UNITS SOLD WITH $35,908,312 IN VOLUME AVERAGE SALES PRICE OF $619,108 2023 ~ NUMBER 1 IN MLS 87 Units sold with $74,233,734 in Volume Average Sales Price of $575,851 2022 ~ NUMBER 1 IN MLS 100 Units sold with $57,110,508 in Volume Average Sales Price of $571,105 2021 ~ NUMBER 3 IN MLS 101 Units sold with $53,618,353 in Volume Average Sales Price of $530,874 2020 ~ NUMBER 2 IN MLS 95.5 Units sold with $47,901,962 in Volume Average Sales Price of $501,591

TOP 1% OF TALLAHASSEE REAL ESTATE AGENTS FOR THE PAST DECADE SINCE 2004, WE’VE CLOSED OVER 1000 TRANSACTIONS ONE CLIENT AT A TIME

ABOUT OUR BROKERAGE Our Team of REALTORS® & Staff 2024 30 Full-time Real Estate Professionals 19 Sales Associates 11 Broker Associates Broker/Owner Operating Broker Listing Coordinator (licensed REALTOR®) Office Manager Average Company Sales 2024 390.5 Sales totaling $199,705,650 in volume Averages 8 sales per week Average list price of $509,740 ~ compare to the MLS average of $300,139 Average Sales per Agent 2024 Our agents average 17 sales per year/per agent.

More than $6.7 million in production per agent per year.

MARKET COVERAGE

OVERVIEW

Corporate office in Tallahassee, Florida with membership in Tallahassee Board of Realtors.

Coastal office in Santa Rosa Beach with membership in Emerald Coast Board of Realtors.

Membership in Franklin County Board of Realtors.

Southwest Georgia division with membership in Southwest Georgia Board of Realtors.

FRANKLIN COUNTY

GADSDEN COUNTY

GULF COUNTY

BAY COUNTY

LEON COUNTY | TALLAHASSEE

JACKSON COUNTY

JEFFERSON COUNTY

LIBERTY COUNTY

MADISON COUNTY

OKALOOSA COUNTY

SANTA ROSA COUNTY

TAYLOR COUNTY

WALTON COUNTY

THOMAS COUNTY | THOMASVILLE, GA

LISTING

PROCESS

1

GETTING TO KNOW YOU AND YOUR HOME

2

PRICING AND PREPARING TO LIST

3

MARKETING YOUR HOME

GETTING TO KNOW

YOU Understanding your wants, needs, and expectations early on insures that we are always working towards the same goal, together.

Once you’ve selected a lender, we will partner with you both to position you in the best light when competing with other offers. A proof of funding or prequalification letter will provide any seller with a higher sense of certainty when reviewing your offer and comparing it to others.

WE LIKE TO START WITH AN IN-PERSON MEETING

We'll ask you questions about your goals, your desires, and your motivation throughout the process. We're a results-driven company, and knowing what "results" means to you is always paramount.

AT THIS MEETING, WE WILL WALK THROUGH YOUR HOME TOGETHER

This step is crucial because it's where we'll discuss our recommended actions (like staging) and also where we'll talk openly about your home's best features and any drawbacks we see. Here, you'll provide us valuable insight as to what drew you to the home in the first place which will help us to market it effectively.

FINALLY, WE WILL TALK EXPECTATIONS

We believe one of our core responsibilities as your realtors is to prepare you for the selling process and help you set reasonable, logical expectations. At this point, we'll decide what form of communication works best and provide an outline of what you can expect from us. Of course, as the homeowner, you'll have a few responsibilities too. Together we'll figure out how we can work as a team to sell your home quickly and efficiently as we all have a common goal.

PRICING AND

PREPARATION Pricing your home correctly from its first day on the market is critical to your success as a seller. We’ll sit down and talk about the pitfalls of pricing too high and pricing too low.

Our goal is to start with the rright number, also call “Pricing Ahead of the Market.” Doing so will save you time and, more importantly, money.

NO one succeeds when your home is priced incorrectly. Our experience, and market knowledge, is the solution to selling your home at the best asking price.

Proper staging is more critical than you might think and years of personal experience have shown that most homes can benefit from some professional staging assistance.

We all know your home is great. Let us help you make it exceptional.

Your home only gets one change to make a first impression and the highest level of activity is when the property is new on the market. This is why we spend so much time doing market research, evaluating neighborhood “comps,” and perfecting the way your home will show. It’s also why we only use professional photography.

MARKETING

YOUR HOME Hill Spooner & Elliott has 20+ years of experience in the Tallahassee real estate market and we believe in making strategic decisions when it comes to marketing your home.

With that experience and understanding, you should be able to sell your house the right way, right away.

As soon as you authorize us to list your property we get started it our SPEED to Market Approach!

We immediately send a notification to our 30+ agents and staff via email and our private Facebook group, HSE Connect. Your property is also discussed in detail at our weekly sales meetings. Our agents are always working with qualified buyers and our goal is to get the word out there as soon as possible.

The following is a brief detail of our marketing avenues and our approach. Examples and further details on each marketing resource will be discussed and explained in our listing presentation.

HOW AND WHERE

WE MARKET

GAIN MORE CONTROL OF THE HOME SELLING PROCESS

Our marketing approach is to work aggressively at maximizing the exposure of your property. Here’s a quick breakdown of the most popular digital sources for homebuyers in today’s market.

MULTIPLE LISTING SERVICE The MLS is the most comprehensive source for up-to-date local real estate information. The general public does not have open access to the MLS which is part of the reason brokers are so important.

REAL ESTATE WEBSITES Websites like Zillow, Trulia, and REALTOR.com provide general listing information based on publicly available data. You can consider your property’s listing on these site as “your first showing,” making photography and presentation extremely important.

SOCIAL MEDIA Social media outlets like Instagram, Facebook, and LinkedIn get millions of visits per day which is why they’re such a powerful real estate tool. Social sharing and tagging makes it possible to get your listing in front of thousands of prospective buyers AND their friends and family.

HOW AND WHERE

WE MARKET Agent caravan tour of your home with three elite groups - each select group is composed of 18+ agents as well as an appraiser member. All agents are chosen based on production and consistency within the local market and represent a variety of local real estate offices. We consider these agents to be the "best of the best" and value their feedback.

Custom-designed E-flyers sent to our targeted e-mail lists that we have curated over the past 10+ years.

Flyers and full-color brochures highlighting the features of your home as well as a presentation booklet for the cooperating agents to use with their potential buyers during showings. The information provided helps support value and helps the buyer get the most out of the showing experience.

Hill Spooner & Elliott, Inc. yard sign with an attached information box, lock box (if sodesired), and directional signs on corners of nearby intersections.

Open houses (if so desired.)

Traditional print sources including, but not limited to, Homes & Land Magazine, Tallahassee Magazine, Tallahassee Woman Magazine, Tallahassee Democrat, DuPont Registry, Unconquered (FSU Athletics Boosters Magazine), CapScan (Capital Medical Society Newsletter), Tallahassee Bar Review Various referral networks for buyers moving into our area.

WHAT WE

PROVIDE Consistent attention and available support of a top-producing real estate team of seven We pay for a consultation appointment with professional home stager who can assist you in determining how to best prepare your home for photographs and showings Experience in showing your home to qualified buyers & expertise in facilitating negotiations Provide up-to-date information regarding any changes in the market that may affect the sale of your property Write, design and create advertising specific to your property Cooperation with other local, state, and national real estate offices and organizations Scheduling and coordinating showing appointments Frequent and timely contact via telephone & email keeping you abreast of the activity on your home Provide feedback from REALTORS® who have shown your home and facilitate discussion of ways to make improvements and overcome objections as needed Assistance with ordering appraisals, surveys, wood destroying organism reports, home, radon and septic inspections, home warranties, title work and any necessary repairs Follow-up on mortgage approval, title work and other closing procedures once a contract has been accepted

MEET OUR

TEAM

Hill Spooner & Elliott is an accomplished group of Tallahassee REALTORS® who joined forces in October 2004 and have quickly proven that a local group, with the right dynamics and energy, can flourish in the ever-changing real estate market.

In 2023, the Hill Spooner & Elliott Team was ranked #1 Team in Tallahassee Board of Realtors with $52+ million in team sales and $221+ million in office sales. We are serious about what we do and are determined to come out on top no matter how the market shifts.

We are committed to representing our clients with integrity. As your trusted real estate partners, we will keep you informed and up-to-date regarding your transaction.

We are your representative throughout the

entire process.

MEET OUR

TEAM HETTIE SPOONER Hettie Spooner began her real estate career in 1995 and is now Broker/Owner of Hill Spooner & Elliott, Inc., a boutique real estate firm.

Her finance background allows her to offer advice to her clients on investments and financial options. From lending, to loan processing, to working with title companies and other related businesses, Hettie knows what goes into buying and selling a home. It is a major financial undertaking, and by applying her skill, care, and diligence to every client, it makes the process painless and enjoyable.

Hettie is an active member of the Tallahassee Board of REALTORS® where in the past she has served on numerous committees. She is a founding member of two Tallahassee Top Producer Councils and a member of the Women’s Council of REALTORS®. She received her Certified Residential Specialist designation (C.R.S) in 2007, a designation that only 1% of real estate agents nationwide receive.

MEET OUR

TEAM CARLA STEPHENS Carla Stephens’, our Operating Broker, professional experience includes a background in corporate insurance and engineering for a land

development firm. Prior to joining Hill Spooner &

Elliott, Carla worked as the operating broker for the largest franchised brokerage in North Florida

supervising over 300 agents. Carla has shown her leadership and service to the real estate

community throughout the years, earning the

Certified Residential Specialist (CRS) designation in 2007, graduating from the GRI and receiving a Graduate of the Realtor Institute (GRI)

designation, acting as the President for the

Women’s Council of Realtor’s in 2016, receiving the TBR President’s Spirit Award in 2016, and holding multiple committee roles with the Tallahassee Board of Realtors.

Licensed in 1994, earning a Broker’s license in 1996, and a Georgia Broker’s license in 2006, Carla has established solid experience with integrity and

passion for her profession. She understands the importance of relationships and providing care, concern and guidance in all aspects of the real

estate transaction. With 30 years of marriage and two adult children, Carla enjoys cooking,

gardening, reading and traveling and spending quality time with her family and friends.

MEET OUR

TEAM TRECIE LEACHMAN Trecie Leachman, a licensed REALTOR® and Listing Coordinator, is a proud graduate of Florida State

University with a degree in retail management and product development. With over 17 years in

Tallahassee, she brings a wealth of marketing and communications expertise from her diverse

experience in the retail industry and her previous role in the Public Affairs and Communications office at the FSU College of Medicine.

She finds immense joy in helping people with their real estate needs and believes that every client deserves personalized attention and guidance

throughout the selling process. Her love for real estate goes beyond transactions; it's about

building lasting relationships and ensuring that

each client feels supported and informed every step of the way.

When it comes to selling your home, Trecie offers comprehensive services to ensure a smooth and successful process. She will keep you informed and up-to-date regarding your property at all times and is always willing to assist in the

prepping of your home and marketing efforts for a fast, easy and efficient listing process.

MEET OUR

TEAM JOANNA MCIVER Born and raised in Tallahassee, Joanna began her real estate career in 2000 while living in Orlando,

Florida. As a member of the Tallahassee Board of Realtors and the Closing Coordinator for Hill

Spooner and Elliott, Inc., she is excited and ready to help you throughout every stage of the closing

process. Joanna will make your home purchase a

positive and effortless experience for you and your family.

In her free time, Joanna enjoys spending time with her family. She has been married to her husband

for 17 years and they have a 14-year old daughter Payton and a sweet Cavapoo, Fynlee. When they’re not traveling for Payton’s dance

competitions, they enjoy spending a day at the beach or just simply relaxing at home.

MEET OUR

TEAM MCKENLEY MINACCI Born and raised in Tallahassee, McKenley has

always had a fascination with the local real estate market. After graduating from Troy University with a major in Hospitality, Sport, & Tourism

Management and a minor in Communications,

she returned home to kickstart her career in real

estate marketing. With her family now residing on St. George Island, McKenley spends her time

outside the office enjoying all the coastal life has to offer.

WHAT OUR CUSTOMERS SAY...

TESTIMONIALS LAURIE JARRARD From the get go, Hettie took time to get to know us and to understand what we were looking for. She was very honest throughout our search about

what would work for our family and what would not so that we didn’t waste our time, ultimately

finding the perfect place for us. She, along with her team, stayed on top of everything during the

closing process. I’m a mom of four young kids, and my husband is a physician; the fact they pretty

much took everything off of our hands, and made the process go so smoothly was appreciated. I’m

so thankful for her. We’ve bought two houses with Hettie and we will absolutely be working with her and her company again.

MINDY BERENSON We were relocating to Tallahassee and Hettie was recommended to us. We stared working with her before we even moved. Hettie was incredibly

knowledgeable and really helped us to understand the Tallahassee market. She took the time to

understand our family and what we were looking for while providing guidance in a very complex market.

She was truly a pleasure to work with, and was

incredibly patient. She was always happy to answer my questions. She spent many many days showing us homes and I never felt “rushed or pressured” to

pick a home that wasn’t right for our family. Not only is Hettie an excellent agent but I also consider her a friend!

CONTACT US HETTIE SPOONER Broker/Partner Phone (850) 509-4337 hettie@hillspooner.com

CARLA STEPHENS Operating Broker Phone (850) 544-0207 carla@hillspooner.com

TRECIE LEACHMAN Listing Coordinator/REALTOR® Phone (321) 626-7257 trecie@hillspooner.com

JOANNA MCIVER Closing Coordinator/REALTOR® Phone (850) 570-9901 joanna@hillspooner.com

MCKENLEY MINACCI Office Manager Phone (850) 879-1821 mckenley@hillspooner.com

LOCATION

1390 Timberlane Rd. Tallahassee, FL 32312

LOCATION

1390 Timberlane Rd. Tallahassee, FL 32312

LOCATION

1390 Timberlane Rd. Tallahassee, FL 32312

LOCATION

1390 Timberlane Rd. Tallahassee, FL 32312

LOCATION

1390 Timberlane Rd. Tallahassee, FL 32312