Hettie Spooner

MARKETING PLAN

HILL SPOONER & ELLIOTT REAL ESTATE

CALYNNE HILL | HETTIE SPOONER | LINDSAY ELLIOTT

HELLO, NICE TO

We are the REALTOR® Partners of Hill Spooner & Elliott, Inc and in 2004, we started our brokerage with a singular goal: to take all the moving parts that work in a real estate transaction and do them better than anyone else. As your listing agent, this includes all the things that work for your best interest, all the things that work in terms of marketing, and all the things that work towards making us the most educated and tech savvy real estate firm around

2024 NUMBER 3 IN MLS

58 UNITS SOLD WITH $35,908,312 IN VOLUME

AVERAGE SALES PRICE OF $619,108

2023 ~ NUMBER 1 IN MLS

87 Units sold with $74,233,734 in Volume

Average Sales Price of $575,851

2022 NUMBER 1 IN MLS

100 Units sold with $57,110,508 in Volume

Average Sales Price of $571,105

2021 ~ NUMBER 3 IN MLS

101 Units sold with $53,618,353 in Volume

Average Sales Price of $530,874

2020 NUMBER 2 IN MLS

95 5 Units sold with $47,901,962 in Volume

Average Sales Price of $501,591

SINCE 2004, WE’VE CLOSED OVER 1000 TRANSACTIONS ONE CLIENT AT A TIME

ABOUT OUR BROKERAGE

Our Team of REALTORS® & Staff 2024

30 Full-time Real Estate Professionals

19 Sales Associates

11 Broker Associates

Broker/Owner

Operating Broker

Listing Coordinator (licensed REALTOR®) Office Manager

Average Company Sales 2024

390.5 Sales totaling $199,705,650 in volume

Averages 8 sales per week

Average list price of $509,740 ~ compare to the MLS average of $300,139

Average Sales per Agent 2024

Our agents average 17 sales per year/per agent.

More than $6.7 million in production per agent per year.

MARKET COVERAGE OVERVIEW

Corporate office in Tallahassee, Florida with membership in Tallahassee Board of Realtors

Coastal office in Santa Rosa Beach with membership in Emerald Coast Board of Realtors

Membership in Franklin County Board of Realtors

Southwest Georgia division with membership in Southwest Georgia Board of Realtors.

FRANKLIN COUNTY GADSDEN COUNTY BAY COUNTY

JACKSON

GETTING TO KNOW YOU

Understanding your wants, needs, and expectations early on insures that we are always working towards the same goal, together.

Once you’ve selected a lender, we will partner with you both to position you in the best light when competing with other offers. A proof of funding or prequalification letter will provide any seller with a higher sense of certainty when reviewing your offer and comparing it to others

WE LIKE TO START WITH AN IN-PERSON MEETING

AT THIS MEETING, WE WILL WALK THROUGH YOUR HOME TOGETHER

We'll ask you questions about your goals, your desires, and your motivation throughout the process. We're a results-driven company, and knowing what "results" means to you is always paramount

This step is crucial because it's where we'll discuss our recommended actions (like staging) and also where we'll talk openly about your home's best features and any drawbacks we see Here, you'll provide us valuable insight as to what drew you to the home in the first place which will help us to market it effectively

FINALLY, WE WILL TALK EXPECTATIONS

We believe one of our core responsibilities as your realtors is to prepare you for the selling process and help you set reasonable, logical expectations. At this point, we'll decide what form of communication works best and provide an outline of what you can expect from us. Of course, as the homeowner, you'll have a few responsibilities too Together we'll figure out how we can work as a team to sell your home quickly and efficiently as we all have a common goal

PRICING AND PREPARATION

Pricing your home correctly from its first day on the market is critical to your success as a seller We’ll sit down and talk about the pitfalls of pricing too high and pricing too low Our goal is to start with the rright number, also call “Pricing Ahead of the Market.” Doing so will save you time and, more importantly, money NO one succeeds when your home is priced incorrectly Our experience, and market knowledge, is the solution to selling your home at the best asking price

Proper staging is more critical than you might think and years of personal experience have shown that most homes can benefit from some professional staging assistance We all know your home is great. Let us help you make it exceptional.

Your home only gets one change to make a first impression and the highest level of

MARKETING

YOUR HOME

Hill Spooner & Elliott has 20+ years of experience in the Tallahassee real estate market and we believe in making strategic decisions when it comes to marketing your home With that experience and understanding, you should be able to sell your house the right way, right away

As soon as you authorize us to list your property we get startedit our SPEED to Market Approach!

We immediately send a notification to our 30+ agents and staff via email and our private Facebook group, HSE Connect. Your property is also discussed in detail at our weekly sales meetings Our agents are always working with qualified buyers and our goal is to get the word out there as soon as possible.

The following is a brief detail of our marketing avenues and our approach. Examples and further details on each marketing resource will be discussed and explained in our listing presentation.

HOW AND WHERE WE MARKET

GAIN MORE CONTROL OF THE HOME SELLING PROCESS

Our marketing approach is to work aggressively at maximizing the exposure of your property Here’s a quick breakdown of the most popular digital sources for homebuyers in today’s market

MULTIPLE LISTING SERVICE

The MLS is the most comprehensive source for up-to-date local real estate information. The general public does not have open access to the MLS which is part of the reason brokers are so important

REAL ESTATE WEBSITES

Websites like Zillow, Trulia, and REALTOR com provide general listing information based on publicly available data. You can consider your property’s listing on these site as “your first showing,” making photography and presentation extremely important

SOCIAL MEDIA

Social media outlets like Instagram, Facebook, and LinkedIn get millions of visits per day which is why they’re such a powerful real estate tool. Social sharing and tagging makes it possible to get your listing in front of thousands of prospective buyers AND their friends and family.

HOW AND WHERE

WE MARKET

Agent caravan tour of your home with three elite groups - each select group is composed of 18+ agents as well as an appraiser member All agents are chosen based on production and consistency within the local market and represent a variety of local real estate offices We consider these agents to be the "best of the best" and value their feedback

Custom-designed E-flyers sent to our targeted e-mail lists that we have curated over the past 10+ years

Flyers and full-color brochures highlighting the features of your home as well as a presentation booklet for the cooperating agents to use with their potential buyers during showings The information provided helps support value and helps the buyer get the most out of the showing experience.

Hill Spooner & Elliott, Inc. yard sign with an attached information box, lock box (if sodesired), and directional signs on corners of nearby intersections

Open houses (if so desired.)

Traditional print sources including, but not limited to, Homes & Land Magazine, Tallahassee Magazine, Tallahassee Woman Magazine, Tallahassee Democrat, DuPont Registry, Unconquered (FSU Athletics Boosters Magazine), CapScan (Capital Medical Society Newsletter), Tallahassee Bar Review

Various referral networks for buyers moving into our area.

Frequent and timely contact via telephone & em you abreast of the activity on your home

Provide feedback from REALTORS® who have shown your home and facilitate discussion of ways to make improvem and overcome objections as needed

Assistance with ordering appraisals, surveys, wood destro organism reports, home, radon and septic inspections, ho warranties, title work and any necessary repairs

Follow-up on mortgage approval, title work and other clo procedures once a contract has been accepted

MEET OUR TEAM

Hill Spooner & Elliott is an accomplished group of Tallahassee REALTORS® who joined forces in October 2004 and have quickly proven that a local group, with the right dynamics and energy, can flourish in the ever-changing real estate market

In 2023, the Hill Spooner & Elliott Team was ranked #1 Team in Tallahassee Board of Realtors with $52+ million in team sales and $221+ million in office sales. We are serious about what we do and are determined to come out on top no matter how the market shifts.

We are committed to representing our clients with integrity. As your trusted real estate partners, we will keep you informed and up-to-date regarding your transaction

We are your representative throughout the entire process.

MEET OUR

Hettie Spooner began her real estate career in 1995 and is now Broker/Owner of Hill Spooner & Elliott, Inc , a boutique real estate firm

Her finance background allows her to offer advice to her clients on investments and financial options From lending, to loan processing, to working with title companies and other related businesses, Hettie knows what goes into buying and selling a home It is a major financial undertaking, and by applying her skill, care, and diligence to every client, it makes the process painless and enjoyable

Hettie is an active member of the Tallahassee Board of REALTORS® where in the past she has served on numerous committees She is a founding member of two Tallahassee Top Producer Councils and a member of the Women’s Council of REALTORS® She received her Certified Residential Specialist designation (C R S) in 2007, a designation that only 1% of real estate agents nationwide receive.

MEET OUR TEAM

CARLA STEPHENS

CarlaStephens’,ourOperatingBroker,professional experienceincludesabackgroundincorporate insuranceandengineeringforaland developmentfirm PriortojoiningHillSpooner& Elliott,Carlaworkedastheoperatingbrokerforthe largestfranchisedbrokerageinNorthFlorida supervisingover300agents Carlahasshownher leadershipandservicetotherealestate communitythroughouttheyears,earningthe CertifiedResidentialSpecialist(CRS)designation in2007,graduatingfromtheGRIandreceivinga GraduateoftheRealtorInstitute(GRI) designation,actingasthePresidentforthe Women’sCouncilofRealtor’sin2016,receivingthe TBRPresident’sSpiritAwardin2016,andholding multiplecommitteeroleswiththeTallahassee BoardofRealtors

Licensedin1994,earningaBroker’slicensein1996, andaGeorgiaBroker’slicensein2006,Carlahas establishedsolidexperiencewithintegrityand passionforherprofession Sheunderstandsthe importanceofrelationshipsandprovidingcare, concernandguidanceinallaspectsofthereal estatetransaction With30yearsofmarriageand twoadultchildren,Carlaenjoyscooking, gardening,readingandtravelingandspending qualitytimewithherfamilyandfriends

MEET OUR TEAM

TRECIE LEACHMAN

TrecieLeachman,alicensedREALTOR®andListing Coordinator,isaproudgraduateofFloridaState Universitywithadegreeinretailmanagementand productdevelopment Withover17yearsin Tallahassee,shebringsawealthofmarketingand communicationsexpertisefromherdiverse experienceintheretailindustryandherprevious roleinthePublicAffairsandCommunications officeattheFSUCollegeofMedicine

Shefindsimmensejoyinhelpingpeoplewiththeir realestateneedsandbelievesthateveryclient deservespersonalizedattentionandguidance throughoutthesellingprocess Herloveforreal estategoesbeyondtransactions;it'sabout buildinglastingrelationshipsandensuringthat eachclientfeelssupportedandinformedevery stepoftheway.

Whenitcomestosellingyourhome,Trecieoffers comprehensiveservicestoensureasmoothand successfulprocess Shewillkeepyouinformed andup-to-dateregardingyourpropertyatall timesandisalwayswillingtoassistinthe preppingofyourhomeandmarketingeffortsfora fast,easyandefficientlistingprocess

MEET OUR TEAM

ahassee,Joannabeganher 000whilelivinginOrlando, oftheTallahasseeBoardof ngCoordinatorforHill c,sheisexcitedandreadyto verystageoftheclosing makeyourhomepurchasea experienceforyouandyour

naenjoysspendingtimewith enmarriedtoherhusband havea14-yearolddaughter avapoo,Fynlee When rPayton’sdance oyspendingadayatthe elaxingathome

WHAT OUR CUSTOMERS SAY...

TESTIMONIALS

LAURIE JARRARD

Fromthegetgo,Hettietooktimetogettoknowus andtounderstandwhatwewerelookingfor She wasveryhonestthroughoutoursearchabout whatwouldworkforourfamilyandwhatwould notsothatwedidn’twasteourtime,ultimately findingtheperfectplaceforus.She,alongwithher team,stayedontopofeverythingduringthe closingprocess I’mamomoffouryoungkids,and myhusbandisaphysician;thefacttheypretty muchtookeverythingoffofourhands,andmade theprocessgososmoothlywasappreciated.I’m sothankfulforher We’veboughttwohouseswith Hettieandwewillabsolutelybeworkingwithher andhercompanyagain

MINDY BERENSON

WewererelocatingtoTallahasseeandHettiewas recommendedtous Westaredworkingwithher beforeweevenmoved Hettiewasincredibly knowledgeableandreallyhelpedustounderstand theTallahasseemarket Shetookthetimeto understandourfamilyandwhatwewerelookingfor whileprovidingguidanceinaverycomplexmarket Shewastrulyapleasuretoworkwith,andwas incrediblypatient Shewasalwayshappytoanswer myquestions Shespentmanymanydaysshowing ushomesandIneverfelt“rushedorpressured”to pickahomethatwasn’trightforourfamily.Notonly isHettieanexcellentagentbutIalsoconsiderhera friend!