TEN June 2023

Is having an online presence as a retailer crucial in

digital age?

Why? I hear you ask! Simply answered, an online presence allows you to reach a much larger audience beyond your physical store’s location. With the internet, you can connect with customers from all over the world, opening up new markets and opportunities for your business. The convenience of online shopping allows potential customers to browse and purchase products at any time, from anywhere. This flexibility eliminates the constraints of traditional store hours and geographical limitations, making it more convenient for customers to buy from you.

But how will my business benefit?

Is your next question! In a competitive retail landscape, having an online presence is essential to stay relevant and competitive. Many of today’s consumers research products online before making a purchase, and if your business lacks an online presence, you may lose customers to competitors who offer online shopping options. It has also been proven to enhance your visibility, accessibility, and customer engagement, allowing you to reach a wider audience, increase sales, and adapt to the changing retail landscape.

One of the many benefits an online presence gives is the opportunity to expand your sales potential by providing a broader range of products than what can be physically presented in a retail outlet where space may be limited. Another benefit is the chance to reach new customer segments, and implement various marketing

The face of retail has changed vastly in recent years, as discussed in the May issue of TEN magazine. One of these changes is the importance of an online presence. This has now become critical in today’s digital age.

today’s

strategies to increase sales and revenue. Unlike a physical store with fixed operating hours, an online store operates 24/7. This means customers can shop at their convenience, even during weekends, holidays, or outside regular business hours. Your online presence ensures that your business is always accessible, maximising sales opportunities.

With the advancement of online retail do we still need a high street with retail outlets?

The role and importance of the high street in the era of online retail have been a topic of debate. While online retail has transformed the way people shop, it doesn’t necessarily render the high street obsolete.

The high street within a town often serves as a community hub where people can gather, socialise, and have face-to-face interactions. They provide a sense of belonging and contribute to the local culture and identity of each town. High streets often are a place to host events, markets, and festivals, which foster a vibrant community spirit that online retail cannot replicate.

Physical stores on the high street also offer a multisensory experience that engages customers in ways online shopping cannot. Customers can touch, feel, try on, and experience products first-hand. This tactile experience can be important for certain industries, such as trophy or gift sales. They also offer immediate fulfilment, allowing customers to make a purchase and take the product home right away. This is especially relevant for items that people need urgently or prefer to see in person before buying.

The High Street is often made up by local, independent businesses that contribute to the local economy and create a sense of uniqueness.

Supporting these businesses helps sustain the local community. They contribute to the local economy, employment, and tourism. Revitalising high streets and adapting them to changing consumer behaviours can help create thriving, attractive urban environments. Many customers value the experience of shopping locally and supporting small businesses.

Does having a retail website improve your sales?

The simple answer is yes. A retail website can significantly improve your sales for several reasons. The top seven reasons for adding an e-commerce website to your retail outlet in a nutshell are:

Expanded Customer Reach: A retail website allows you to reach a larger audience beyond the limitations of a physical store. With an online presence, you can attract customers from different geographical locations, including those who may not have access to your physical store.

24/7 Availability: Unlike a brick-andmortar store with fixed operating hours, a retail website operates 24/7. This means customers can visit your website, browse products, and make purchases at any time, even outside traditional store hours.

Convenience for Customers: Online shopping offers convenience to customers. They can browse and purchase products from the comfort of their own homes, eliminating the need to travel to a physical store.

Showcasing a Larger Product Range: A retail website allows you to showcase a broader range of products compared to a physical store with limited shelf space. This expanded product selection gives customers more options, increasing the likelihood of finding something they want to purchase.

Personalisation and Targeted Marketing: With a retail website, you can gather data on customer behaviour and preferences. This data enables you to personalise the shopping experience, recommend relevant products, and tailor marketing campaigns to specific customer segments.

Online Marketing Opportunities: A retail website opens up various online marketing channels to promote your products and drive sales. You can leverage search engine optimiSation (SEO), social media marketing, email marketing, content marketing, paid advertising, and other digital strategies to attract customers and generate sales leads.

Competitive Advantage: In today’s digital landscape, having a retail website is often expected by

customers. If your competitors have an online presence while you do not, you may lose potential customers to them. A well-designed and functional website can give you a competitive edge, attract customers who prefer online shopping, and capture sales that would have otherwise gone to competitors.

While having a retail website does not guarantee automatic sales growth, when properly executed and supported by effective marketing strategies, it can significantly enhance your sales potential. It expands your customer reach, provides convenience, and allows for personalised experiences, all of which contribute to driving sales and increasing revenue.

What are the most important things you should have on your retail website?

When building a retail website, there are several important elements you should include to enhance the user experience and drive conversions. Here are some key things to consider:

Clear and User-Friendly Navigation: Ensure that your website has a clear and intuitive navigation structure. Make it easy for visitors to find the products or information they are looking for by organising your site into logical categories and subcategories. Use descriptive labels and avoid overwhelming users with too many options.

High-Quality Product Images: Include high-resolution images of your products from multiple angles. Clear and visually appealing images help customers understand the product’s appearance, features, and quality. Allow users to zoom in on the images for a closer look, if possible.

Detailed Product Descriptions: Provide accurate and detailed descriptions for each product. Include key information such as product specifications, dimensions, materials, and any other relevant details that help customers make informed purchasing decisions. Highlight unique selling points and benefits.

Simple and Secure Checkout Process: Make the checkout process as streamlined as possible to minimise cart abandonment. Implement

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Customer Reviews and Ratings: Incorporate customer reviews and ratings for products on your website. Genuine feedback from previous customers helps build trust and confidence in your products. Displaying reviews prominently can influence potential buyers and encourage them to make a purchase.

Mobile Responsiveness: Ensure that your website is mobile-friendly and loads quickly on mobile devices. With the increasing use of smartphones and tablets for online shopping, it is crucial to provide a seamless browsing and purchasing experience across different screen sizes.

Contact Information and Customer Support: Clearly display your contact information, including phone number, email address, and physical address. Make it easy for customers to get in touch with you if they have questions or concerns.

Special Offers and Promotions: Highlight any ongoing promotions, discounts, or special offers prominently

on your website. This can grab customers’ attention and encourage them to explore your products further.

Easy Social Sharing: Integrate social sharing buttons to allow customers to share products or content from your website on social media platforms. This can help increase brand visibility, attract new customers, and drive traffic to your website.

Remember that these are general guidelines, and the specific elements you prioritise may vary based on your industry, target audience, and business goals. Regularly monitor user behaviour, gather feedback, and make required improvements to optimise your retail website for success.

So to conclude, incorporating an online presence is highly beneficial for retail stores in today’s digital landscape. It allows businesses to expand their reach beyond geographical limitations, tap into a global customer base, and capitalise on the convenience and accessibility of online shopping. By embracing e-commerce and incorporating an online presence, retail stores can complement their physical presence, increase brand visibility, and stay competitive in an evolving marketplace.

While online retail has certainly impacted traditional brick-and-mortar stores, the high street still offers unique advantages that appeal to many customers. However, it’s important to adapt and evolve with changing consumer preferences and embrace a hybrid approach that integrates online and physical retail channels. This way, the high street can continue to serve as a valuable part of the retail landscape.

In TEN magazine you can find the perfect supplier to help you build your product portfolio, find other revenue making ideas to introduce into your business, and get ahead of your competitors.

Two important industry dates for your diary:

EURO TROPHEX 2023 - BARCELONA

20th & 21st October 2023

Textil Pavillion (Hall 2), Fira Montjuïc, Avda. Reina Maria Cristina s/n 08004 Barcleona, Spain

IMPRESS with TROPHEX 2024 - UK

24th & 25th March 2024

The Motorcycle Museum and National Conference Centre, Birmingham

For more information about either of the shows as a visitor or an exhibitor please contact Jane Soones –janesoones@hillmedia.com

Jane Soones - Editor for TEN Magazine

Euro Trophex to Make Historic Debut in Barcelona, Elevating the Trophy Industry to New Heights

Barcelona, the vibrant and culturally rich city nestled on the coast of Spain, has always been a hub for innovation, art, and design. This year, it is set to host a ground-breaking event that will captivate trophy enthusiasts from around the globe - Euro Trophex. Celebrated as the premier international trade show for the trophy, awards, and personalisation industry, Euro Trophex’s decision to make Barcelona its first-time destination in Spain marks a significant milestone. The city’s allure, coupled with its reputation as a design capital, promises to elevate the trophy industry to new heights.

A Showcase of Excellence

Euro Trophex has long been regarded as the ultimate platform for industry professionals, showcasing the latest trends, innovations, and technologies in the trophy and awards sector. For many years the show was held in Amsterdam, it was then decided to move every two years to a new European location. After a very successful show in Berlin, Germany, choosing Barcelona as its host city for 2023, has opened up a world of possibilities for exhibitors and visitors alike.

The event will be a melting pot of creativity and craftsmanship, bringing together renowned manufacturers, suppliers, designers, and retailers from across the globe. Exhibitors will have the opportunity to showcase their products, ranging from traditional trophies and medals to cutting-edge personalised awards, plaques, and promotional items.

A Global Gathering of Talent

Euro Trophex’s debut in Barcelona will undoubtedly attract professionals and

enthusiasts from every corner of the world. This international gathering will provide a unique opportunity for networking, knowledge-sharing, and collaboration among industry leaders. Attendees will be able to connect with peers, gain insights into emerging trends, and explore potential business partnerships. The event will be the perfect place to seek valuable expertise and practical tips to enhance your skills and knowledge.

Barcelona: A Perfect Host City

Barcelona’s choice as the host city for Euro Trophex is no coincidence. The city’s distinctive blend of history, culture, and contemporary design has earned it a well-deserved reputation as a creative hotspot. Renowned for its architectural marvels, such as Antoni Gaudí’s Sagrada Família and Park Güell, Barcelona serves as an ideal backdrop for an event that celebrates creativity and innovation.

The city’s thriving design scene, with its countless galleries, studios, and boutiques, will undoubtedly inspire attendees and foster a fresh perspective on trophy and award design. Barcelona’s vibrant atmosphere, culinary delights, and stunning beaches will also provide visitors with a memorable experience outside the trade show.

Implications for the Trophy Industry

Euro Trophex’s decision to venture into Barcelona holds significant implications for the trophy industry as a whole. The exposure to new design trends, materials, and techniques during the event will undoubtedly influence the future direction of the industry. Moreover, the visibility and recognition gained through Euro Trophex will enable manufacturers and suppliers to reach a global audience, opening

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up new markets and business opportunities. Barcelona’s reputation as a design hub will further enhance the industry’s standing and reinforce its importance in recognising achievements across various domains.

Euro Trophex’s decision to bring its prestigious trade show to Barcelona represents a significant milestone for the trophy industry. The event will not only serve as a platform for showcasing the latest innovations but also provide an opportunity for industry professionals to connect, collaborate, and learn from each other.

As attendees gather in Barcelona, the city’s vibrant atmosphere and rich artistic heritage will undoubtedly leave an indelible mark on the trophy industry. The fusion of tradition and innovation will propel the industry forward, inspiring professionals to explore new design possibilities and push the boundaries of creativity.

Fira Barcelona Montjuic, Barcelona, Spain 20th & 21st October 2023

Euro Trophex’s historic debut in Barcelona marks the beginning of an exciting chapter in the industry’s journey, where the art of recognition and achievement finds a new home in one of the world’s most captivating cities.

Where next?

At Euro Trophex in Barcelona you will get to hear where the show will be going next before anyone else.

We look forward to seeing you in Barcelona!

If you would like to find out more about exhibiting at Euro Trophex 2023 in Barcelona please email: janesoones@hillmedia.com.

If you would like to attend the show as a visitor, please follow this link to get your free entry ticket: CLICK FOR YOUR FREE ENTRY TICKET

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Choosing a Sustainable Award, from Materials to Manufacturing

At EFX we have 100% recycled acrylic and recycled aluminium available to create your trophies, so our clients can get the perfect finish they need without having to compromise on their environmental ethics.

So when it comes to awards, you need to know that your trophies, medals and plaques are as environmentally friendly as you are. Especially if you’re holding an eco awards ceremony, or if sustainability is a big part of your event or organisation’s culture and commitment.

So how do you go about finding a sustainable trophy?

In this guide we’ll go through some of the best options for eco-friendly awards, from recycled products to sustainable materials. We’ll even take a look at manufacturing methods and packaging, to see how you can reduce your carbon footprint further.

Recycled awards

One of the best ways to keep your trophy design ecofriendly is to use recycled materials.

In the past, it could be difficult to source the right recycled materials, but today there’s a much larger range to choose from.

What recycled materials are used to make trophies?

Two of the most popular materials for recycled trophies are aluminium and acrylic. That’s right, a plastic trophy doesn’t necessarily mean you’re not caring about the environment!

These are probably the most well-used trophy materials to start with, so switching to a recycled alternative can make a huge difference. So many responsible award manufacturers are now choosing recycled aluminium and acrylic awards, while still maintaining the same high quality of product.

But there are even more innovative ways you can include recycled materials in your awards. For example, at EFX we’ve designed trophies that incorporate additional recycled features, such as circuit boards. Not only do these mean there’s less waste going to landfill – they look fantastic too!

Sustainably sourced awards

You may well be asking “what’s the difference between recycled and sustainable?” but actually there’s quite a big difference between the two.

Recycled products are created from material that’s been used once before and repurposed. But sustainable materials are those that can be used without negatively impacting the environment to start with.

What sustainable materials can trophies be made from?

Our favourite sustainable award materials are stone, wood and bamboo.

Because stone is naturally occurring and easy to extract without negative environmental consequences, it’s a great choice for the eco-conscious.

Wood takes sustainability to the next level because it’s also renewable. Many manufacturers will choose sustainably sourced wood suppliers, meaning that more trees are planted to replace the ones being used.

Another great renewable trophy material is bamboo. Which, while it looks a lot like wood, is technically a grass – and one of the most eco-friendly materials there is.

Bamboo grows quickly, doesn’t need lots of water, thrives in all kinds of environments and doesn’t need to be protected with pesticides.

As green materials go, it’s definitely one of the best!

More and more events and organisations are taking sustainability seriously. But that means it can sometimes be difficult to find products and partners who can live up to your high standards.

Reusable awards – perpetual trophies

If you really do want to reduce your impact on the environment, another option to consider is having a perpetual award.

This is one of the most eco-friendly trophy options, as you only ever produce one! That award is then passed along to new winners, often with a small plaque or engraving to show the names and dates of all winners.

Many people who go for a perpetual trophy also provide smaller tokens that winners can keep permanently, such as a medal. And of course, we recommend choosing a sustainable medal, such as bamboo.

Responsible trophy manufacturing

It’s important to remember that creating a sustainable award isn’t entirely about what you use – it’s also about how you make it.

When you think of manufacturing processes, it’s hard to avoid imagery of factories, smog and dust. But with so many technological advances, it’s becoming easier and easier to choose more efficient, sustainable trophy manufacturing processes.

Energy efficient production

Of course one of the biggest challenges in manufacturing is powering the factory without wasting energy.

One of the simplest ways to become more energy efficient is to make use of renewable energy. For example, our Ettington Park manufacturing plant uses solar panels to power our factory.

Water pollution

Another big environmental problem in trophy manufacturing is waste water. Water is used in many of our processes, and releasing that water into the sewer system (or worse, directly into the water system!) can have a big impact.

But this can be minimised right on site with a wastewater treatment facility that cleans up the water before it leaves the factory grounds.

Sustainable packaging

The final consideration when choosing an eco trophy or award, is how it gets delivered to you.

It would be pretty disheartening to invest in a beautiful, sustainably sourced trophy only to have it delivered in a box full of polystyrene packing chips.

But there are ways to pack and protect your award without the environmental impact. For example, using recycled bubble wrap or biodegradable loose fill.

Today you can even get paper packaging tape as an alternative to plastic. That means that your entire delivery’s packaging can go straight into the recycling – not into landfill.

Choosing a sustainable trophy manufacturer

It’s important to have environmentally friendly policies and practices built into your manufacturing processes, but some companies take things an extra step further, and partner with organisations who can help them lessen their impact further.

For example, at EFX we’re partnered with Ecologi, who plant trees and fund carbon reduction projects across the world. That means that we’re funding one tree for every order, plus another tree per £200 spent with EFX. We hope to plant 25,000 trees over the next year, as well as funding dozens of carbon offsetting projects that help communities grow through sustainability.

Designing a sustainable trophy

So, if you’d like to create an eco-friendly medal, trophy or award, there’s much more to consider than just the material you use.

Make sure you find a partner that takes sustainability as seriously as you do. Someone who can offer a range of recycled and renewable materials. Someone who considers energy efficiency and pollution reduction in their process. Our impact on the world around us matters, so it’s important to choose a trophy designer and manufacturer whose values and ethos reflects your own.

At EFX, we’ve been lucky enough to partner with many prestigious organisations to create sustainable awards. And if you’d like to find out more about working with us to create recycled and renewable awards, we’d love to hear from you! https://www.efx.co.uk/contact/

Visit: www.efx.co.uk

The Power of Personalisation: Making Moments Memorable

In today’s world, where products and services are abundant, standing out from the crowd is essential for businesses. This is particularly true in the gift industry, where personalisation has emerged as a powerful tool for creating unique and memorable experiences. The ability to customise gifts with a personal touch has transformed the way people express their emotions and connect with their loved ones.

In this article, TEN explores the significance of personalisation in the gift business and how it can elevate customer satisfaction and loyalty.

Creating Meaningful Connections

Personalisation adds a heartfelt touch to gifts, allowing customers to create a connection that goes beyond the material item itself. By customising gifts with names, dates, special messages, or even photographs, businesses enable individuals to express their

emotions in a way that resonates deeply with the recipients. This creates a lasting impression and strengthens the bond between the giver and the receiver, making the gift more meaningful and cherished.

Celebrating Individuality

In a world that values uniqueness, personalised gifts provide an opportunity to celebrate individuality. Whether it’s a monogrammed accessory, a custom-engraved piece of jewellery, or a personalised photo album, these gifts reflect the recipient’s personality, interests, and memories. By tailoring gifts to match the recipient’s preferences, businesses show that they genuinely care about their customers and understand the importance of catering to their specific needs and desires.

Stand Out from the Crowd

Personalisation sets gift businesses apart in a crowded marketplace. By offering customisable options, businesses provide a level of exclusivity and distinction that mass-produced items simply cannot replicate. In a time when personalisation is increasingly sought after, customers are drawn to gifts that have been thoughtfully customised. This unique selling point not only attracts customers but also helps businesses build a loyal customer base that appreciates the attention to detail and the extra effort put into crafting a personalised gift.

Emotional Connection and Longevity: Gifts that evoke emotions have a lasting impact on recipients.

Personalised gifts tap into the emotional aspect of gifting, creating a connection that lingers in the memories of both the giver and the

receiver. Whether it’s a wedding anniversary, a birthday, or a special milestone, personalised gifts become cherished keepsakes that hold sentimental value and are often passed down through generations. This emotional connection not only reinforces the recipient’s bond with the giver but also serves as a constant reminder of the special occasion and the thoughtfulness behind the gift.

Enhancing Customer Satisfaction and Loyalty: The ability to offer personalised gifts enhances customer satisfaction, as individuals feel that their needs and preferences are being met in a unique and meaningful way. By providing personalised options, gift businesses can exceed customer expectations and foster a sense of loyalty and repeat business. Satisfied customers are more likely to become brand advocates, recommending the business to their friends and family and returning for future gifting needs.

Personalisation has become a gamechanger in the gift business, offering a powerful means to create memorable moments and foster emotional connections. By embracing personalisation, businesses can differentiate themselves, celebrate individuality, and enhance customer satisfaction and loyalty. In an increasingly competitive market, the ability to provide customised gifts that touch hearts and create lasting memories will undoubtedly set gift businesses on the path to success. So, let your creativity soar, and explore the endless possibilities of personalisation in the gift business.

How does personalisation work on trophies and awards?

Personalisation plays a significant role in enhancing the value and meaning of trophies and awards. By customising these prestigious items, businesses can create a unique and personalised experience for recipients.

Here’s how personalisation works on trophies and awards: Engraving

Engraving is one of the most common and traditional methods of personalisation for trophies and awards. It involves etching names, dates, achievements, or special messages onto the surface of the trophy or award using techniques like laser engraving or traditional hand engraving. Engraving adds a personal touch and commemorates the specific event or accomplishment for which the award is being presented.

Customisation of Plaques and Plates

Trophies and awards often feature plaques or plates that can be customised with personalised information. These plaques or plates can be made from materials such as brass, aluminium, or acrylic. They can be engraved, printed, or etched with the recipient’s name, the event or occasion, the presenting organisation, and any other relevant details. This allows for a high degree of customisation and ensures that each trophy or award is unique to the recipient.

Logo and Artwork Incorporation

Personalisation on trophies and awards can go beyond text. It can also include the incorporation of logos, artwork, or custom designs that represent the organisation, event, or achievement being recognised. Using techniques like colour printing, sublimation, or laser etching, businesses can transfer logos or artwork onto the trophy or award, adding an extra level of personalisation and branding.

Unique Shapes and Materials

Personalisation can extend to the design and material of trophies and awards. Businesses can offer a range of options to suit different preferences and occasions. For example, trophies can be designed in unique shapes or incorporate elements that are relevant to the recipient’s interests or achievements. Materials like crystal, glass, acrylic, or metal can be used to create visually appealing and personalised trophies and awards.

Presentation Packaging

Personalisation can also be extended to the presentation packaging of trophies and awards. Adding customised labels, ribbons, or gift boxes with the recipient’s name or event details adds an extra touch of personalisation and creates a memorable unboxing experience for the recipient.

Overall, personalisation on trophies and awards allows businesses to create meaningful and personalised mementos that reflect the recipient’s achievements, commemorate special moments, and reinforce the significance of the recognition being bestowed. It adds a personal and emotional touch, making the trophy or award more than just a physical object and transforming it into a cherished keepsake.

How do you add personalisation?

There are various products and techniques available to add personalisation, depending on the type of item and the desired customisation. Here are some common products and methods used for personalisation:

1. Engraving: Engraving is a popular method for personalising items made of metal, wood, glass, or acrylic. It involves etching names, messages, dates, or designs onto the surface using laser engraving or traditional hand engraving techniques.

2. Embroidery: Embroidery is commonly used to personalise textile items such as clothing, bags, towels, or blankets. Names, monograms, or custom designs can be stitched onto the fabric using specialized embroidery machines.

3. Printing: Printing techniques like screen printing, heat transfer, or direct-to-garment printing are ideal for personalising items such as t-shirts, mugs, phone cases, and other flat surfaces. They allow for the application of custom designs, photos, or text onto the product.

4. Vinyl Decals: Vinyl decals are adhesive stickers that can be personalised and applied to a wide range of surfaces. They are often used to customise items like laptops, water bottles, car windows, or phone cases.

5. Sublimation: Sublimation is a printing process that transfers designs onto items made of polyester or polymer-coated surfaces. It allows for high-quality and full-colour customisation of products such as mugs, coasters, keychains, and mousepads.

6. Monogramming: Monogramming involves adding initials or names in a decorative manner to personalise items like clothing, accessories, bags, or home decor items. It is commonly done using embroidery, heat transfer, or printing techniques.

7. Custom Labels or Tags: Personalised labels or tags can be attached to gift items to add a special touch. They can include the recipient’s name, a personalised message, or the occasion. These labels or tags can be made from paper, fabric, or other materials.

8. Customised Packaging: Personalised gift packaging adds an extra level of customisation. This can include custom-printed gift boxes, ribbons, or gift bags with the recipient’s name, event details, or a special message.

Remember, the availability of specific personalisation methods may vary depending on the product and the customisation service provider. It’s important to consult with professionals or specialty shops to determine the best personalisation options for the specific gift item you have in mind.

In 2024 IMPRESS with TROPHEX opens its doors on Sunday 24th and Monday 25th March at The Motorcycle Museum and National Conference Centre.

TROPHEX – showcases the latest product ranges and catalogues, cutting-edge designs, and innovative new ideas in gifts, trophies, awards and much more.

IMPRESS – covers various aspects of the marking and personalisation industry, including but not limited to engraving, laser marking, printing, embroidery and branding companies, promotional product suppliers, and custom apparel providers.

This combined show gives you a great opportunity to look at what profit making new avenues you can add to your business to widen your target audience all under one roof.

For more information about exhibiting at IMPRESS with TROPHEX 2024 please email Jane Soones - your editorat: janesoones@hillmedia.com

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to the insert size needed, place in the recess and click in the clear window provided to produce your finished product.

All products available are extremely easy to use and can be a great cost-effective way for businesses small or large to create promotional giveaways or unique and personalised gifts for your marketplace, the options are endless and could potentially increase your revenue.

If you would like to find out more, please visit them on www.my-accessories.co.uk

Are you ready to take your business in the marking, personalisation, trophy, and awards industry to the next level?

Look no further than IMPRESS with TROPHEX 2024, the ultimate trade show that combines the best of both worlds. This innovative event provides an unparalleled platform for showcasing your products and services, connecting with industry professionals, and driving business growth.

IMPRESS with TROPHEX 2024 is the exhibition for you if you’re looking to make a significant impact and leave a lasting impression on both industry professionals and potential customers. Specifically tailored to the trophy, awards, marking and personalisation industry as a whole, to ensure you

The National Conference Centre and Motorcycle Museum, Birmingham, UK

24th & 25th March 2024

connect with a highly targeted audience who are genuinely interested in your products and services.

TROPHEX provides a platform where you can showcase your latest product ranges and catalogues, cutting-edge designs, and innovative new ideas, allowing you to stand out among competitors and capture the attention of attendees.

This well known and much loved show, with over 36 years of experience in the trophy, awards, gift and promotional product sector, is known to attract a wide range of professionals, including retailers, distributors, and buyers, creating valuable opportunities for networking, collaborations, and business growth.

IMPRESS targets all businesses in the marking and personalisation industry and offers a comprehensive and inclusive platform for companies operating within this sector.

This new show covers various aspects of the marking and personalisation industry, including but not limited to engraving, laser marking, printing, embroidery, branding, and custom apparel marking companies.

The inclusivity of IMPRESS with TROPHEX is advantageous for exhibitors from different segments

of the industry as it allows them to showcase their products, services, and innovations in one consolidated event. It also enables visitors to see the latest product ranges, explore the latest trends, technologies, and solutions, and explore new avenues of income generating possibilities for their business from various sectors within the entire industry under one roof. By merging these two exhibitions, IMPRESS with TROPHEX creates a dynamic environment that fosters collaboration, knowledge sharing, and growth across multiple sectors. Don’t miss this exceptional opportunity to showcase your brand, connect with industry leaders, and unlock new possibilities for your business.

Join us at IMPRESS with TROPHEX 2024 and make a lasting impression on the marking, personalisation, trophy, and awards industries.

IMPRESS with TROPHEX 2024

Sunday 24th & Monday 25th March 2024

The Motorcycle Museum and National Conference Centre, Birmingham

For more information on joining IMPRESS with TROPHEX 2024 please email Jane Soones: janesoones@hillmedia.com

Office Telephone: 01442 826826

Laser Engraving and Cutting Machine

We’re pleased to announce this starter package offer, including all the equipment needed to get you started, and more!

White Toner Printer

Ultimate Versatility & Heavyweight Performance

The NEW A4 IColor 540 is a Toner-Based Digital Transfer Printer from Uninet, featuring full colour combined with white overprint™ and underprint™ capabilities in a single pass.

The A4 IColor 540 is a unique, low cost and versatile on-demand printing solution for short to mid-run transfer production of garments, labels, stationary, banners, hard surfaces, marketing customisation and much more! The IColor 540 is like having a professional print shop on your desktop, incorporating professional quality image printing capabilities, as well as optional speciality toner upgrade kits such as dye sublimation, fluorescent and metallic toners.

Use the IColor 540 for five different uses:

White overprint™ for heat transfer printing

White underprint™ for card/paper stock

CMYK for regular office printing

Optional dye-sublimation printing

Optional fluorescent printing

ProRIP & SmartCUT Software

The IColor ProRIP Software gives you total control of your workflow, allowing you to resize, rotate, change and remove colours in your graphics efficiently and easily.

The IColor SmartCUT Software allows you to increase your designs from A4 to A3, enabling you to produce larger graphics with your IColor 540 Printer. This software creates an intelligent split in your design, masking the join between artwork with no visual separation.

How to Enhance your Trophy Business

Expand your business opportunities and tap into a wide variety of market segments by producing personalized garments, trophies, accessories and more. Produce graphics with both colour and white for application to virtually any dark coloured textile or substrate. The printed image will result in soft, bright colours and the garment can be washed over and over without significant wear of the transfer.

The IColor 540 provides cost-effective fabric transfer production without the constant maintenance associated with direct-to-garment or silk screening systems. Get outstanding image quality results when combined with the correct transfer media to transfer images onto all fabric types whether light or dark!

What’s Included?

Unique Features

• Print A4, A4XL and A3 using the Included SmartCUT and ProRIP Software.

• Ability to print white as an underprint™ and an overprint™ in the same machine, in one pass, using the IColor ProRIP software.

• The white opacity of UNINET’s unique blend of toner is double that of any other brand, giving you the brightest whites and solid background to bring out the vibrancy of your colours.

2 Year return

base

Also Available:

Fluorescent Toners Metallic Toners (Stationery Only)

What

• The true black cartridge is included with the printer, allowing you to switch to CMYK mode to print items such as paper, card media and CMYK transfer papers.

• Lowest cost and most flexible machine in the market.

• Exceptional 1200 x 1200 dpi resolution.

• No maintenance associated with the IColor 540 as it is a toner based system.

• Easily swap back and forth between regular and speciality cartridges, eliminating the need to purchase separate machines to accomplish each function.

Are you looking for a Top-Quality Used or New Engraving Machine? Rona Machines can help

Rona Machines is a company that specialises in the sale of used engraving machines and associated accessories located in Nazeing, Essex. The company is owned by Graham Field, who has been in the engraving business for nearly 40 years and has gained an outstanding reputation in the industry.

Graham has extensive knowledge and expertise in engraving machines and this experience is reflected in the quality of machines offered by Rona Machines and the exceptional customer service provided by the company. Graham’s dedication to his customers ensures that they receive top-quality machines and outstanding customer support. This has elevated Rona Machines to the largest supplier of used engraving equipment in the UK.

The machines sold by Rona are of an exceptional standard and are suitable for various engraving applications. They offer a wide variety of second-hand machines, including flatbed, rotary engraving machines and CNC machines, among others. The company prides itself on supplying top-quality used machines that are in excellent condition. Their machines undergo a thorough inspection and refurbishment process and are fully tested before being offered for sale. This ensures that the machines are fully functional and ready for use, giving customers confidence in the products they purchase.

The Rona Machines extensive range of machines, caters to a variety of industries and applications. Their flatbed engraving machines are ideal for engraving on a wide range of materials, including plastics, metals, and wood. Meanwhile, their rotary engraving machines are great for engraving on curved surfaces, such as wine glasses and cups. Their CNC machines are perfect for creating intricate designs on a variety of materials.

Additionally, Rona Machines is the recognised distributor for the engraving industry of the Roland DE-3 engraving machine, which is a versatile and powerful machine that can handle a wide range of engraving applications. This machine is excellent for creating high-quality designs on a variety of materials including metals, plastics and wood. The DE-3 desktop engraver is the result of over 30 years of innovation in engraving technology, delivering impressive versatility and fast, userfriendly automated production. With laser-pointing technology, USB connectivity, automatic depth

regulation and other intelligent features, the DE-3 is the ideal turnkey engraving solution for producing precise text and graphics.

Rona Machines’ commitment to providing excellent customer service and quality machines ensures that customers receive value for their money. All machines are supplied with a warranty giving the customer peace of mind and part exchange is available. For more information contact Rona Machines:

Telephone: 01992 899255

Email: sales@ronamachines.co.uk

We also have a large selection of refurbished machines & part exchange on your old machine & lease purchase is available.

Rona Machines

Sublimation Education!

1. Equipment and supplier choice. This is one of the most important decisions you will make when it comes to getting started with dye sublimation. As with most things in life, it’s important to keep in mind that cheaper doesn’t always mean better – quality can vary, so it’s always worthwhile visiting trade events like Printwear & Promotion LIVE! to seek out suppliers, to speak with them in person about how they can help you get started with a new venture or expand your current business and to view the quality of their offering.

2. Never be afraid to seek help! Any reputable supplier will have in-house technical support which can be called upon for help when getting started, when looking for times and temperatures for specific products, or for advice when things go wrong.

3. Check, check and double check. Reading through the process instructions a couple of times, or discussing best practise with your supplier before starting a sublimation project can help reduce or eliminate wasted product. Always query any points that may not make sense, as – like the saying goes – ‘There’s no such thing as a stupid question’.

4. Product Selection. When starting out, it’s always a good idea to work with smaller, cheaper products such as polyester fabric or sublimation metal. Practising with these will help familiarise you with the process and feel of your equipment before committing to larger, more expensive products such as ChromaLuxe or Photo-Slates.

5. Paper and Ink selection. Many common issues we see can be traced back to these two fundamental parts of the process – especially the paper. Problems like smeared prints, roller marks tracking down the sheet, bleeding edges and more can be cleared up by switching to a good quality paper such as S-Race by Felix Schoeller, or TruePix Classic from Sawgrass. It’s always worth noting that the side of the paper you print on will also make a huge difference – and S-Race has a watermarked back to help identify the printable / non-printable side!

6. Mirror Imaging. With a few exceptions, images printed for sublimation should generally be printed in reverse. As a rule of thumb, if you’re transferring on to the front face of a product (e.g, a mug), mirror your image. If printing on to the rear (as with items like glass or acrylic) then you should keep the image ‘forward facing’. Sawgrass’ Print Manager is very helpful in this regard, as mirror imaging is enabled out of the box – meaning you can just design as normal.

7. Heat Pressing – The Equipment. When the time comes to apply your printed image to the product, your choice of heat transfer press will play a part in what you can and can’t do. Traditional ‘Clam’ presses tend to be less expensive and are good for garments and thinner substrates like metal – but a ‘Swing Head’ type (like our A4, A3 and A2 units) tend to be far more flexible when you need to press thicker products like Photo-Slates, Wall Mounts or Acrylic Blocks.

8. Heat Pressing – The Process. When laying out jobs on your press, always position your jobs centrally on the bed, leaving sufficient gap between each product (butting products up can cause them to behave as a single, larger piece which can affect the necessary pressing times and temperatures). Never mix products of different thickness or substrate!

9. Press & Product Protection. When working with sublimation, excess dye can bleed through and between the transfer paper and stain the bed. This ‘residue’ can then pass back on to other products – be they sublimation, HTV, Laser Toner, etc. To defeat this, we always advise some form of barrier paper to reduce or prevent this from happening. Products such as Butcher’s Paper or greaseproof paper work well in this capacity – but Nova Chrome also sell Pressing Paper, and Thermal Buttress Paper. Thermal Buttress paper is especially useful when you need a completely non-porous layer and can be used inside t-shirts, bags and cushion covers to ensure that no ink will escape through to the back side of the product.

10. Moisture and product storage. The way you store your products, paper and equipment will all affect the way you work, and the final pressed product. Like any piece of electrical equipment, storing and using your printer in cold, damp environments could result in poor performance. The same is true for substrates and paper – the excess moisture absorbed will cause issues like under cooking (where the ink doesn’t fully transfer across to the product), which can mean having to extend your pressing times to mitigate this. When working out the times, temperatures and pressing procedures for all our products, we start with items that have been allowed to acclimatise to room temperature for at least 12 hours – especially important for items like MDF based products and photo-slates. This helps maintain consistent conditions and means that the process stays as ‘repeatable’ as possible.

For more information about products and services available from Nova Chrome UK you can call 01407 720011, or email info@novachrome.co.uk.

Visit: www.novachrome.co.uk

As part of an ongoing series of articles on how to get the best from your products, Nova Chrome UK are pleased to present some basic tips to keep in mind when working with dye sublimation…

Crystal Galleries - more than crystal

As one of the UK’s leading supplier’s of glass and crystal gifts and awards Crystal Galleries can supply you with everything you need, from engraved and printed products to blanks and engraving equipment.

Crystal Galleries Business

Crystal Galleries is a family owned, family run business that blends the personal service of a small business with the efficiencies and range of a large one.

Formed in 1983 the business initially aimed to meet the local demand for sport trophies, wedding gifts, awards and promotional items. After a short while they realised there was an opportunity to supply trade customers across the UK and Europe. They have grown significantly over the years by continually reviewing their product range and services to ensure customers get exactly what they need to make their business a success.

As the demand for glass and crystal products grew, so did the need for complementary supplies and services. Crystal Galleries now produce sandblasting equipment, compressors, mask making equipment, APM mask making film and their exclusive SelfAd self adhesive tissues stencils.

Their latest catalogue features over 1,400 products, many of which are exclusive to Crystal Galleries. Wherever possible they source products directly from the manufacturer and work with factories across the world, including China and the USA, to bring you stunning glass and crystal gifts and awards.

What makes Crustal Galleries stand out in the industry, is their commitment to providing outstanding customer service. Their staff are extremely knowledgeable about all products and services and work closely with customers to ensure they receive the items and support they need to make their own businesses a success.

Crystal Galleries also offer more than crystal

Crystal Galleries product range is not limited to just crystal. They supply tableware, desktop gifts, 100% recycled acrylic awards, and presentation boxes too.

The latest addition to their vast range of products is a new line of sustainable wood awards.

In their ongoing efforts to minimise carbon footprint, Crystal Galleries are also proud to announce a new tree planting programme. For every award they provide, they will finance the planting of a tree. By placing an order with Crystal Galleries, you are actively participating in the preservation of our planet. If you would like more information on how your order contributes to their sustainability programme, please email leanne@ crystalgalleries.co.uk to find out more.

Crystal Galleries services support three main customer groups.

Trade

If you are supplying gifts, awards or promotional items to consumers and businesses Crystal Galleries can decorate their plain products in a variety of ways to meet your customers’ specific needs. Their trade customers benefit not only from high quality products with a superb finish, but also

from a range of services that help you sell Crystal Galleries products and grow your business.

Wholesale

Whether you are looking for just a few items, or hundreds, Crystal Galleries can send you the glass and crystal items you need. With no minimum orders, no restriction on case sizes, and next day delivery as standard they’ll help you supply your customers with top quality products, and your company with exceptional service.

Equipment

From hobbyists to international corporations, Crystal Galleries can supply the equipment you need to create your own engraved glass and crystal. They are the UK’s only supplier of RapidMask films and can provide everything from adhesives and abrasives, through skillet boxes and packaging, to complete engraving systems.

To find out more about Crystal Galleries, or to see their latest catalogues, please visit: www.crystalgalleries.co.uk

Telephone: +44 (0) 1642 225799

Email: sales@crystalgalleries.co.uk

Trade shows are a very useful resource to a retailer too

Trade shows are an excellent opportunity for retailers to stay up-to-date on the latest trends, technologies, and products in the industry.

As a visitor, attending trade shows can provide numerous benefits for businesses looking to expand their product offerings and improve their bottom line.

One of the most significant benefits of attending trade shows is the opportunity to connect with other professionals in the industry. As a retailer, attending a trade show can give you the chance to meet other retailers, manufacturers, and suppliers. You can exchange ideas, compare products, and learn from each other’s experiences.

Another advantage of attending trade shows is the chance to see new products and technologies that are not yet available on the market. You can get a sneak peek at the latest innovations, see product demonstrations, and talk with manufacturers about upcoming releases. This can help you stay ahead of the competition by being one of the first retailers to offer new and exciting products.

Trade shows can also provide valuable networking opportunities. You can meet with potential new suppliers, customers, and partners. You can share your business goals and learn

about other companies’ needs and objectives. Networking can help you forge valuable relationships that can lead to future business opportunities and growth.

Attending trade shows can also be a source of inspiration. You can see new ways of presenting products and get new ideas for merchandising and marketing. You can also get a sense of the latest design trends and incorporate them into your product offerings.

Finally, trade shows are an excellent way to stay informed about industry news and regulations. You can also get the latest updates and developments that may impact your bottom line.

In conclusion, trade shows are a valuable resource for all retailers looking to expand their business and stay ahead of the competition. Attending trade shows can provide networking opportunities, inspiration, and education. By taking advantage of these benefits, retailers can position themselves for success in the competitive and ever-evolving retail industry.

How would a Trophy, Engraving and Personalisation retailer benefit in visiting a trade specific show?

A Trophy, Engraving and Personalisation retailer would benefit greatly from visiting a trade-specific show as it provides them with the opportunity to learn about the latest products, services, and trends in the trophy industry. Here are some specific ways in which a trophy retailer could benefit from attending a trade-specific trade show:

Discover New Products

Trade shows are a great place to discover new products and services that can help improve your business. As a trophy retailer, you can browse through the booths of manufacturers and suppliers, see the latest products, and even have hands-on experience with new items.

Industry Education

Trade shows offer professional face to face advice, demonstrations on industry-related topics and a chance to explore products and processes hands on. As a trophy retailer, you can learn about new industry regulations, marketing strategies, and other important topics by speaking directly to other visitors and exhibitors at the event.

Competitive Intelligence

Attending a trade show allows you to see what your competitors are offering and how they are marketing their products. This can help you identify gaps in the market that you can capitalize on and improve your own marketing strategy.

Euro Trophex and Trophex are well established trade events, with over 30 years of experience, specifically tailored to the trophy, engraving, awards and medals industry, where you can meet the industry under one roof over two days.

Learn About Trends

Trade shows often showcase the latest trends in the industry, and as a trophy retailer, you need to stay updated on these trends to offer your customers the best products. Attending a trade show will help you learn about the latest design trends, materials, and other innovations in the trophy industry.

Networking Opportunities

Attending a trade show provides you with the opportunity to connect with other professionals in the industry. You can network with other retailers, manufacturers, and suppliers and exchange ideas, experiences, and best practices.

In conclusion, attending a tradespecific trade show can be highly beneficial for trophy retailers. It provides them with the opportunity to discover new products, learn about trends, network with other professionals, gain industry education, and gather competitive intelligence. By taking advantage of these opportunities, a trophy retailer can improve their business and stay ahead of the competition in the industry.

What trade shows are targeted at Trophy, Engraving and Personalisation retailers?

EURO TROPHEX

In Europe the leading trade focused event is Euro Trophex. This event is opening its doors on Friday 20th and Saturday 21st October 2023. It is being held at Textil Pavillion (Hall 2), Fira Montjuïc, Avda. Reina Maria Cristina s/n 08004 Barcelona.

You can benefit from free entry to this show by registering for your ticket at: https://register.visitcloud.com/ survey/0nixapbujr85v

At Euro Trophex you will get to meet all of the industry leading European suppliers of Trophies, Awards and Medals, alongside other areas of the industry including engraving and personalisation.

IMPRESS WITH TROPHEX

In the UK the industry recognised and most well established event for the Trophies, Awards and Medals industry is Trophex. This show has now partnered with a new show called Impress. The two shows together cover not only products related to the industry but also the services and equipment that compliment it. Impress with Trophex brings the entire industry together under one roof over two days on Sunday 24th and Monday 25th March 2024. The show is being held at The National Conference Centre and Motorcycle Museum in Birmingham. This show is also free to visit and registration will be opening later this year. Visit www.trophex.com for dates, venues, current exhibitors, registration, and more information about Euro Trophex 2023 & IMPRESS with TROPHEX 2024

Jane Soones - Editor for TEN Magazine

A Thys Award ... different but so beautiful

More than 7000 Awards - Trophies - Medals on stock

„A must for every trophyshop“

See demo video : www.thys.eu

GOLDEN TOUCH

Easy - Fast - Cheap

* easiest and cheapest way to personalize medals & trophies

* engraving work taking many hours is now history

* very fast (600 labels in 1 minute)

Best sold machine in the trophyworld!

* from 0.048 EUR/piece

* easiest software ever

* scratch-proof

* weather resistant

* create in a few seconds your own centre

Engrave onto a huge range of giftware, signage, trophies, tools and industrial products Laser pointer for quick set-up and easy production

Easily-applied nose cones for precise depth-regulation USB connection with LAN network connectivity

RONA MACHINES

We will buy your machine for cash! Lease purchase available

A SMALL SELECTION OF OUR

STOCK

VISIT OUR NEW WEBSITE - UPDATED REGULARLY

M20 100x100mm max engraving area lovely condition Gravostyle software

810 250mm X 200mm engraving area area series 4 flatbed and vice unit Vision 9 software as new

Gem FX4 complete with Visual Tool box software and vice unit lovely condition

IS400 Volume, cups up to 350mm diameter point & shoot Gravograph software mint condition

Gem RX5 Visual Toolbox software, superb condition

M20J Ideal machine for the jewellery trade, flat plate and inside ring engraver, excellent condition

IS700 500x300 engraving area, tee-slot table and vice unit and EngraveLab 10 software

IM4R inside ring engraver complete with software excellent condition

8080 Mini complete with software and many attachments in excellent condition

MAX Pro flat and cup engraving, series 4 controller, software lovely condition

1624 610 x 400 engraving area series 3 controller and software, excellent condition

Mini ME desk top engraver Engravelab 10 software as new £2250

Gravograph IS7000 610mm x 815mm engraving area complete with stand & Gravostyle software, mint condition

Gravograph IS400 flatwork engraver up to 300mm x 200mm Engravlab 10 software superb condition

Mastergrave / U-Marq compact, flat and tankard / glass engraver Visual Toolbox software lovely condition

Roland EGX 400 400 x 300mm engraving area Engravelab 10 software immaculate condition

Signature 8080 Plus 230 x 400mm engraving area cups and glassware upto 230mm diameter, hot foil blocking attachment, inside ring engraving attachment plus many more accessories, lovely condition £6500

Suregrave Rotation S flat & cup machine up to 200mm diameter Hi-Drive 2 controller Engravalab 10 software mint condition £4500

Suregrave Wizzard St 300mm x 300mm engraving area, Hi Drive 2 control, Engravelab 10 software, as new £3,500

Roland EGX 20 with Engravalab software 200 X 150 engraving area POA

Gravograph IS 200 TX 225 x 80 engraving area and 200ml diameter cups, superb condition, on-stand gravostyle software POA

Signature 8080 engraving machine Superb giftware and cup machine, several attachments, PC and software £4,500

Newing Hall Milgrav, Apex AMC 2 Controller, lovely condition POA

Roland Metaza MPX 70 complete with Roland software, virtually unused £650

Gravograph TX3, motorised flat and cup machine, cups/rosebowls to 12” diameter, cutters and diamond form £1750

Gravograph VXM, 200 x 150 engraving area, superb condition £1950

Dahlgren Wizzard 2000 St, 300mm x 300mm engraving area, ‘T’ slot table, surelab software, mint condition £2750

Mastergrave MK5 cup engraving machine, 10” cup diameter, complete with copy set, cutters and diamond marker, late machines immaculate condition £1100

Gravograph VX2B computer engraving system 650 x 490 engraving area complete with 3D controller and Engravelab 10 software £4000

Roland PNC 2300, 200 x 150 engraving area, nice compact machine, complete with Engravelab 8 software £2500

Gravograph Unica complete with keyboard and screen star programme as new £1950

Cipher 1410, 14” x 10” engraving area, complete with controller, high drive, hand set, Surelab 8 software, good condition £3000

Gravograph IM3 or similar POA

Gravograph IS800 650 x 490 engraving area with Gravostyle software POA

Gravograph VX 300 x 350 engraving area complete with 3D controller and Engravelab 10 software

£3400

Newing Hall 350 work station. 350mm x 300mm engraving area. Cup/Tankards upto 250mm diameter. Complete with Apex controller + Software. Superb condition POA

Gravograph TXL motorised cup attachment, cups up to 200mm diameter, letter set, cutters diamond, mint condition £1350

Suregrave Dalhgren 14” x 10” 350 x 250 mm engraving area complete with Suregrave high drive controller Surelab software mint condition £3000

Roland EGX 300 300 x 200 Engraving area Surelab 9 (Engravelab Software) Excellent condition £2750

Suregrave 2516 Surelab 9 heavy duty flat engraving machine complete superb condition ..................................................................................................... £4500

Suregrave 2516i Hi-drive 2 controller, Surelab 9 software excellent condition POA

Newing Hall Pamtocut PNC 4E Apex AMC2 Control single phase with Engravelab 10 software superb condition ................................................................ £6500

Gravograph M40G 300 x 200 engraving area flat and cup machine, laser pointer Gravostyle software mint condition POA

Suregrave 4824I HD2 Controller Engrave Lab 9 Software New Condition ............................................................................................................................... £8000

Mastergrave Universal Flat machine and cups up to 200mm diameter, superb condition £4250 ALL RECONDITIONED MACHINES ARE GUARANTEED. PX WELCOME • EXPORT ENQUIRIES WELCOMED. MACHINES AND ACCESSORIES BOUGHT FOR CASH • ALL PRICES PLUS CARRIAGE AND V.A.T. Day: 01992 899255 Mobile: 07850 333066. F: 01992 899256 Email: sales@ronamachines.co.uk www.ronamachines.co.uk 27 Hillgrove Business Park, Nazeing Rd, Nazeing, Waltham Abbey, Essex EN9 2HB