Mastering the Field of Sport Management
Welcome to the the Sport Management Newsletter!
February was a dynamic month for HPU’s Sport Management program, marked by hands-on learning experiences, student achievements, faculty contributions, and the continued impact of our alumni From high-profile externships to competitive success, our students and faculty demonstrated their commitment to excellence in the sport industry
Students participated in an externship with the Dallas Mavericks, gaining experience in marketing, operations, and fan engagement They learned from industry professionals and saw the inner workings of an NBA franchise. At the ASMA Conference, our case study teams showcased their skills, with one incredible team securing second place. It highlighted how the competition strengthened their teamwork and industry connections, preparing them for future roles in sports
Dr Tim Koba and Dr Amy Rundio were recognized for their research on financial literacy in sport management, helping students navigate industry challenges and develop essential skills We also celebrated alumni making an impact and highlighted junior Sophie Pekarek for her leadership, marketing internship, and experience with the Minnesota Lynx
Looking ahead, we’re excited for hands-on experiences, networking events, and industry collaborations. Upcoming competitions, internships, and guest speakers will provide valuable opportunities for growth.
MSportanagement
EDITOR-IN-CHIEF: FAITH ANNE YELEY
y, g g y operations This experience gave students a deeper understanding of what it takes to succeed in the field of sport management
Management major with minors in Entrepreneurship and Psychology, brings a unique perspective to the department His case study experience, including a second-place finish at ASMA, has strengthened his industry knowledge and connections Competing in events like ASMA has expanded his understanding of sports tourism, franchise development, and strategic planning He values collaborating with peers and faculty and looks forward to future competitions to advance his career
q , p g , and witnessing the inner workings of a home game was extraordinary It was an invaluable learning tool and something I will never forget "
Share Your Stories
High Point University Sport Management alumni are making their mark at every level of the sports industry As a department, we take immense pride in celebrating their achievements We invite alumni to complete the form to help recognize their accomplishments and strengthen the Panther network Your experiences and insights guide and inspire students as they navigate their paths in the sports industry Your journey inspires the next generation of sport leaders to forge their own path. Once a Panther, always a Panther!
Case Study Trailblazers
Conference in Cincinnati, developing WNBA expansion proposals with market research, branding, and investment strategies Demonstrating industry knowledge and strategy, Sophie Pekarek, Owen Williamson, Whit Rhodes, and Jack Robinson secured second
performance, proudly representing High Point University with dedication The competition provided valuable experience in sport business, networking, and real-world problem-solving Our students are already looking ahead to next year, eager for another shot at the top spot!
Sophie Pekarek, a Sport Management major at High Point University, is making her mark through leadership roles and handson experiences in the sports industry She is passionate about growing opportunities for women in sports and developing skills for a future career.
She serves on the Executive Board for the Strickland Women’s LIFT (Leading and Inspiring Female Trailblazers) Fellowship as the Service Co-Chair, planning service projects that foster sisterhood and community impact. She’s also a member of Rho Phi Lambda, the Sport Management Honor Society, connecting with peers and professionals.
Recently, Sophie competed with the SMG Case Study team at the Applied Sport Management Conference in Cincinnati Her team placed second with a presentation for a WNBA expansion team, covering location, marketing, sponsorship strategies, and financial planning
Professionally, Sophie is a marketing intern for HPU Athletics, promoting events and enhancing the fan experience She also worked two summers with the Minnesota Lynx as a Sales and Service Game Day Assistant, focusing on fan experiences and engagement These roles have helped her build a network, gain leadership, and deepen her industry knowledge
February Review & March Playbook
February was a month of growth and achievement for our Sport Management students and faculty Students participated in an externship with the Dallas Mavericks, gaining valuable experience in marketing, game-day operations, and fan engagement At the ASMA Conference, one of two Sport Management Case Study teams secured a second-place finish, reinforcing the importance of teamwork and industry connections
Faculty members Dr. Tim Koba and Dr. Amy Rundio were recognized for their impactful research on financial literacy in sport management, helping students develop essential industry knowledge and skills We also celebrated the continued success of our alumni and highlighted junior Sophie Pekarek for her leadership, marketing internship, and hands-on experience with the Minnesota Lynx and WNBA
Looking ahead, March brings exciting opportunities The first Sport Management Association meeting is set for March 3rd at 6:30 p.m. in NQSC 232, where students can connect and stay updated Later in the month, we welcome Megan Hovey, Associate Manager of Brands at Wasserman, as our guest speaker on March 21st. With so much ahead, we are thrilled for another month of learning, networking, and success within the department
If you have questions, ideas for the newsletter, or would like to nominate a student or alum for recognition, please reach out to Faith Anne Yeley at fyeley@highpoint edu Your contributions help celebrate achievements, highlight passions, and support one another Let’s continue to make the most of this semester and show what makes High Point University exceptional
Thank you for reading!
On the Field: Networking Contacts
Peyton Gilmore
Peyton Gilmore is a senior at High Point University and a Division I Women's Soccer athlete She recently participated in the Dallas Mavericks Externship, gaining valuable industry experience Passionate about sport management, she is eager to explore career opportunities in the field Connect with her on LinkedIn!
Sophie Pekarek
Owen Williamson
Owen Williamson is a junior pursuing a B A in Sport Management with minors in Entrepreneurship and Psychology Passionate about the business of sports, he has gained valuable experience through case study competitions and industry involvement. Connect with him on LinkedIn to learn more about his journey and insights
Sophie Pekarek is a driven junior Sport Management student with a strong passion for advancing women’s sports She is dedicated to driving positive change and inspiring future leaders in the industry through her experiences and leadership Connect with her on LinkedIn to learn more about her journey and professional aspirations
