HPU Brand Guidelines

HIGH POINT UNIVERSITY BRANDS

Primary Brand Sub-Brands Extensions

High Point University serves as the primary brand. The schools within High Point University are considered subbrands. They are each unique and offer different programs, but they all fall under the umbrella of High Point University. Sub-brands may not create their own logos.

All other clubs, departments, and organizations at High Point University are considered extensions of the university brand. They are all part of the university and they all contribute to the university's reputation and identity.

VIEW THE PRIMARY BRAND

VIEW ALL SUB-BRANDS

VIEW ALL EXTENSIONS

HIGH POINT UNIVERSITY

PRIMARY BRAND

PRIMARY BRAND

LEGACY WORDMARK

INNOVATION WORDMARK

ALTERNATIVE APPROVED LOGOS

FORMAL PERMISSION REQUIRED LOGOS

RESTRICTED LOGOS

PROPRIETARY LANGUAGE

PRIMARY BRAND

The Primary High Point University Legacy and Innovation Wordmarks are the acceptable standalone marks.

Here are some of the benefits of having a clear branding hierarchy:

• It helps to create a consistent brand identity across all of the university's entities.

• It helps to avoid confusion among consumers.

• It helps to protect the university's reputation.

• It helps to attract and retain students, faculty, and staff.

By having a clear branding hierarchy, High Point University can ensure that all of its entities are working together to create a positive brand image for the university.

Approved Wordmarks, Logos, Artwork and Verbiage

While many universities are recognized by their mascot, High Point University is recognized by its name. There is only one High Point University. But there are hundreds of organizations with the mascot, Panthers. This means that consistency with usage and presentation of our name is critical.

The following rules must be followed when using High Point University Wordmarks:

• The words, “High Point University” should always be the most prominent visual.

• “High Point University” should appear on all forms of communication and merchandise.

• Always use the full name of “High Point University.”

• Never use “High Point” without “University” to avoid confusion with the city of High Point.

• Never use the HPU logo without including the full name, “High Point University."

• “The Premier Life Skills University” tagline must be used on all communications except promotional products and limited community correspondence.

The High Point University wordmark or name cannot be adjusted or used in new logo/ wordmark iterations.

PRIMARY LOGO

LEGACY WORDMARK

All internal and external university communication must display the name High Point University as the leadaing image witout exception.

This requirement can be met through the use of one-line or two-line legacy wordmarks. The legacy wordmark font is Centaur.

The featured one-line or two-line legacy wordmark must fit the minimum size requirements listed in this guide and be surrounded by appropriate white space. These logos may only be used in the primary brand colors also listed in this guide. Additionally, the legacy wordmark must also always display the “The Premier Life Skills University” tagline as shown.

PRIMARY BRAND STANDARDS ATHLETICS RESOURCES SUB-BRANDS EXTENSIONS VISUAL STYLES

PRIMARY LOGO

LEGACY WORDMARK USE

One-Line Legacy Wordmark Incorrect Use Royal Black Reversed

Minimum Size: 1.5" width

Clear Space: Half inch on all sides

The official High Point University wordmark should not be altered in any way. Below are a few examples of unacceptable uses:

Two-Line Legacy Wordmark Royal Black Reversed

Do not hinder the readability of the logo

Minimum Size: 1.5" width

Clear Space: Half inch on all sides

Do not skew stretch or warp

Do not rearrange the elements

Do not crop or bleed off the page

Do not place in shape that could be viewed as part of the logo

Do not place a background that is of similar hue or color

PRIMARY LOGO

INNOVATION WORDMARK

The logo is a modern take on the Legacy Wordmark. Originally created for the High Point University Magazine, it has grown in popularity due to its innovative bold style. This logo is most commonly used on posters, billboards, and the magazine. There are both one line and two line options and this logo can be used in any color. The Innovation Wordmark font is Gotham Bold.

PRIMARY LOGO

INNOVATION WORDMARK USE

One-Line Innovation Wordmark

Royal Black Reversed

Minimum Size: 1.5" width

Clear Space: Half inch on all sides

.5"

.5"

Incorrect Use

The innovation High Point University wordmark should not be altered in any way. Below are a few examples of unacceptable uses:

.5"

.5"

Do not hinder the readability of the logo

Do not skew stretch or warp

Two-Line Innovation Wordmark

Royal Black Reversed

Minimum Size: 1.5" width

Clear Space: Half inch on all sides

.5"

.5"

Do not rearrange the elements

Do not crop or bleed off the page

.5"

.5"

Do not place in shape that could be viewed as part of the logo

Do not place a background that is of similar hue or color

ALTERNATIVE APPROVED BRANDING

ICONIC UNIVERSITY ASSETS

HPU Bold

The HPU bold logo is one of our mainstream images. This logo should always be used in conjunction with the words High Point University. The font for High Point University is typically Centaur, but an alternative font may be used with approval from the Office of Communications. The alternative font style must be legible and clearly highlight the High Point University wordmark. The HPU Bold logo may be used for retail merchandise, apparel, and visual publications.

HPU Seal

The University Seal is another widely used logo of High Point University. This logo is primarily used for retail merchandise and apparel and should not be used on university publications and materials. Color and font of the University Seal is not as restricted as other iconic assets. While it is suggested to maintain the primary brand color integrity when using the seal, it is not required. The High Point University wordmark must still be the dominant image.

Panther Head Seal

The Panther Head Seal is the latest edition to the High Point University visual asset library. This seal is reserved for internal and external athletic communications, merchandise, and apparel. The Panther Head Seal will always include the High Point University name. The color of the Panther’s Head must always be purple. The Panther’s Head may not be used as a stand-alone branding element.

ALTERNATIVE APPROVED BRANDING

ICONIC UNIVERSITY ASSETS

Innovation Panther Head Wordmarks

FORMAL PERMISSION REQUIRED

ICONIC UNIVERSITY ASSETS

Roberts Hall Wordmark

The use of the Roberts Hall Wordmark is strictly prohibited and should only be used with permission from the Office of Communications. Items using the Roberts Hall Wordmark should be of high quality and may or may not feature embossing or engraving. The Roberts Hall logo should neither be modified nor altered in any way and should always be displayed in the ways outlined in this guide. There are no exceptions.

Academic Seal

The academic seal embodies the prestigious High Point University legacy. Its use is rare and strictly permitted with direct approval. Items using the academic seal should be of high quality and may or may not feature embossing or engraving. The seal should neither be modified nor altered in any way and should always be displayed in the ways outlined in this guide. There are no exceptions. The Academic Seal is only used for diplomas or at the discretion of the Office of the President.

Patches

Patches may only be used on phsyical white coats.

University Tree Seal

Similarly to the Academic Seal, the University Tree Seal is one of our most esteemed High Point University iconic assets. The Tree Seal is reserved for more prestigious purposes and may only be used with consent from the Office of Communications. Modifications to this image are not allowed and must meet a minimum size requirement of 1.5 inches.

The University Tree Seal may display one of the approved taglines below:

• The Premier Life Skills University (or)

• Choose To Be Extraordinary! (Can also read “Choose to be Extraordinary!”)

INACTIVE LOGOS RESTRICTED

In an effort to continue brand vision and alignment, the use of inactive logos is firmly restricted. Any form of communication that is still using an inactive logo or visual element must be reported to the Office of Communications.

PRIMARY BRAND

PROPRIETARY LANGUAGE

In addition to logos, High Point University has protected language that can be used as a part of our branding and recognition strategy. This verbiage should include the appropriate trademark or service mark identifier, with the exception of “High Point University” on printed marketing materials. The following taglines and language are protected:

THE PREMIER LIFE SKILLS UNIVERSITY®

HIGH POINT UNIVERSITY®

CHOOSE TO BE EXTRAORDINARY!®

PREPARING STUDENTS FOR THE WORLD AS IT IS GOING TO BE.®

PREPARING HEALTHCARE PROFESSIONALS FOR THE WORLD AS IT IS GOING TO BE.®

PREPARING LAWYERS FOR THE WORLD AS IT IS GOING TO BE.TM

THE FUTURE OF PHARMACY.®

YOUR FUTURE IN PHARMACY.®

AT HIGH POINT UNIVERSITY, EVERY STUDENT RECEIVES AN EXTRAORDINARY EDUCATION IN AN INSPIRING ENVIRONMENT WITH CARING PEOPLE.®

HIGH POINT UNIVERSITY PANTHERS

PLANTING SEEDS OF GREATNESS

A GOD, FAMILY AND COUNTRY SCHOOLTM

These statements can also be used in upper and lowercase.

SUB-BRANDS HIGH POINT UNIVERSITY SCHOOLS

SUB-BRANDS

HIGH POINT UNIVERSITY SCHOOLS

The schools within High Point University are considered sub-brands. They are each unique and offer different programs, but they all fall under the umbrella of High Point University. Sub-brands may not create their own logos.

Here is an example of how this works in practice. The Earl N. Phillips School of Business is a sub-brand of High Point University. It is a unique school with its own curriculum and faculty, but it is still part of the university. The Phillips School of Business uses the High Point University logo and branding materials, and it works to uphold the university's values.

HIGH POINT UNIVERSITY SCHOOLS

School Name Treatments

It is critical to note that sub brands may not create their own custom logos. All logos are approved by the Office of Communications.

Below are approved examples of treatments using the one-line or two-line innovation wordmark. These logos may be reversed in the university primary brand colors located within this guide.

Additional Logos and Icons

The creation of new logos or icons is restricted and always under discretion of the Office of Communications. All departments and initiatives must strictly follow the rules listed within this style guide. However, there are limited locations on campus that host community events and do have a unique logo with less stringent university restrictions. These locations include:

• Culp Planetarium

• Caine Conservatory

• Nido and Mariana Qubein Arena and Conference Center

• Jana & Ken Kahn Hotel

• ProBono Clinic

• HPU Gardens

SUB-BRANDS

HIGH POINT UNIVERSITY SCHOOLS

Congdon School of Health Sciences

David R. Hayworth School of Arts and Design

Earl N. Phillips School Of Business

Fred Wilson School Of Pharmacy

Notes:

• Schools may also choose to use the Legacy Wordmark

• The Sub-Brand, Kenneth F. Kahn School of Law should always use the Legacy Wordmark.

Kenneth F. Kahn School of Law

David S. Congdon School of Entrepreneurship

Douglas S. Witcher School of Humanities and Behavioral Sciences

SUB-BRANDS

HIGH POINT UNIVERSITY SCHOOLS (CONTINUED)

Stout School of Education

Wanek School of Natural Sciences

Webb School of Engineering

Note: Schools may also choose to use the Legacy Wordmark

Workman School of Dental Medicine & Oral Health

Teresa Caine School of Nursing

Nido R. Qubein School of Communication School of Optometry

HIGH POINT UNIVERSITY

EXTENSIONS

STUDENT CLUBS & ORGANIZATIONS

ACADEMIC DEPARTMENTS

EXTENSIONS

High Point University’s brand identity is not static but a living, breathing representation of our institution's values, mission, and vision. It evolves and adapts to meet the diverse needs of our community while remaining rooted in our core principles. In the Extensions section of this guide, you will discover how our brand remains consistent yet flexible, enabling us to connect with various audiences and communicate effectively.

As we continue to inspire, transform, and educate, let this guide be your compass, ensuring that every extension of our brand aligns with the principles and standards that define High Point University. Together, we will continue to elevate and expand the reach of our institution, telling our story to the world with pride and distinction.

STUDENT CLUBS & ORGANIZATIONS

ACADEMIC DEPARTMENTS

STUDENT CLUBS & ORGANIZATIONS EXTENSIONS

Official & Unique Logos

High Point University’s Office of Communications has developed an official logo for each Student Club organization.

If an approved Student Club or Organization would like to create and use a unique, custom logo they may do so. Students may work with the Office of Communications to create logos that represent their groups. However, these custom logos may not include or alter the University Wordmark in anyway. Extensions may create their own logo for approval. Each club and organization will have an official High Point University wordmark created for their use. If the organization chooses to use a custom logo it must be:

• Approved by the Office of Communications

• Be independent of the High Point University name

All approved Student Clubs and Organizations can be found here

ACADEMIC DEPARTMENTS EXTENSIONS

Official & Unique Logos

All of these need to use the logos the Office of Communications created. They may not use unique, custom logos.

Not Approved Custom Logo

These are not approved custom logos because they alter the High Point University wordmark.

Approved Custom Logo

CO-BRANDING COLORS

TYPOGRAPHY

CO-BRANDING

High Point University has a strict branding policy that prohibits co-branding with other companies, groups, organizations, or slogans. This policy is in place to protect the university's reputation, brand identity and values.

The university's branding policy also states that the university's logo and trademarks cannot be used without permission from the Office of Communications. This is to ensure that the university's brand is used appropriately.

By carefully managing its branding, High Point University can ensure that it is always associated with excellence and quality.

Here are some additional reasons why High Point University does not co-brand:

• It can be confusing to consumers. When two brands are co-branded, it can be difficult for consumers to know which brand is responsible for what.

• It can dilute the brand. When a brand is co-branded with too many other brands, it can lose its unique identity. The university is committed to protecting its reputation and brand identity, and therefore co-branding is prohibited.

High Point University allows co-branding with student chapters of national organizations. In this case, the student club or organization may use the national/parent organization’s logo. High Point University must also be present.

High Point University allows co-branding when it is hosting or sponsoring an event. For example, PREPARE+, Arbor Day and Prayer Breakfast are all acceptable.

• All university events must be approved by the events team. The use of HPU’s brand must be approved via the Office of Communications. Here – add to branding approval form.

• Vendors are not permitted to use the University brand on their websites or promotional items to promote their work with HPU without formal permission

PRIMARY

VISUAL STYLES

BRAND COLORS

Primary Brand Colors

The primary brand color for High Point University is Royal Purple. This color should be incorporated in all university communications.

Secondary Brand Colors

In an effort to allow for versatility and variety, no secondary brand colors have been established. When choosing secondary colors, follow the guidelines below. Our recomendartions are below.

• Use colors that complement our primary brand colors

• Limit the number of secondary colors

• Royal Purple should never be printed directly over black for retail merchandise, apparel, and visual publications. This makes the logo difficult to see.

• Choose colors that help support the copy, design and specific audience mindset

• The Office of Communications should review and approve all university branding and communications

PRIMARY BRAND STANDARDS ATHLETICS RESOURCES SUB-BRANDS EXTENSIONS VISUAL STYLES

VISUAL STYLES

TYPOGRAPHY

The below fonts serve as a guide to typefaces that maintain university traditions. High Point University recognizes a variety of fonts may be used to achieve a desired style. Font selections other than the options below should be approved through the Office of Communications.

Primary Fonts

Serif Font: Centaur

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ & $ #

Sans Serif Font: Gotham

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ & $ #

Sans Serif Font: Nobel

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ & $ #

Athletic: Berthold City

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ & $ #

Athletic: Teko

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 !

? @ & $ #

Centaur is the typeface selected for “High Point University” in the Legacy and Iconic wordmarks.

Gotham Bold – for the High Point University Innovation wordmark

Secondary Fonts

Freight Text Pro

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ & $ #

Brandon Grotesque

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ & $ #

Open Sans

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Nobel Regular – for the schools, departments, offices, or clubs listed under the university wordmark

Primarily used in the Athletics Department, Berthold City is designed for attention and impact in advertising.

This font has been created for use in headlines and other displaysized text on screen.

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ & $ #

Adele

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ & $ #

Poppins

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ & $ #

HIGH POINT UNIVERSITY

STANDARDS

PRINT STANDARDS

DIGITAL STANDARDS

DISPLAY STANDARDS

MEDIA STANDARDS

Stationary BUSINESS CARDS

High Point University business cards are ordered through the Blackboard portal. HPU has partnered with a local printer to produce all HPU business cards. This ensures the color, paper and stock are consistent.

The front of all business cards will display the following:

•

•

•

•

•

•

•

The back of all business cards will display the following branding statement and web address:

• At High Point University, every student receives an extraordinary educationin an inspiring environment with caring people.®

• highpoint.edu

Students employed by the university or student organizations may order business cards upon request of the Office of Communications.

Stationary

LETTERHEAD AND ENVELOPES

Customized letterhead and envelopes with the college, school or department may be ordered through a template on Unimarket.

TO PLACE AN ORDER:

1. Sign into Unimarket

2. Select Marketplace

3. View Suppliers

4. Type “CE Print Solutions” in the search bar and select

5. Select “CE Print Punchout” to visit CE Print website to place the order

Stationary

NAME BADGE

It is preferred that university staff use a provided name badge and name plate. To place an order for a customized name badge or name plate, email your first and last name along with your title to: orders@capitolmedals.com.

Office placards are issued by the university. To create a custom office placard, visit: http:// www.highpoint.edu/ooc/branding/ and click on “Placard Generator.” This insert will print in the

DIGITAL STANDARDS STANDARDS

Email Signatures

As the broadest form of daily correspondence, a consistent email signature must be used across the university. No personalized quotes, slogans or backgrounds may be used with the email signature. Further, additional logos or websites may not be added unless outlined below or approved by the Office of Communications.

Additional logos or verbiage that may be approved are designations or recognitions that favorably highlight the university for providing an extraordinary education in an inspiring environment with caring people.

EXCEPTIONS TO EMAIL SIGNATURE ADDITIONS:

• Undergraduate and Graduate Admissions

• Social Media Links

• Career & Internship Services

• Panther Link and LinkedInVisit http://signature.highpoint.edu

INSTRUCTIONS ON GENERATING AN EMAIL SIGNATURE GRAPHIC:

1. Visit http://signature.highpoint.edu

2. Enter password: Panther42

3. After generating the email signature, right click to “copy”

4. In Outlook 2013, click for “new email”

5. Click “Signature”, then paste in the body and click “ok”

DIGITAL STANDARDS

Presentations

Internal and external presentation templates must always be used to communicate a consistent message to audiences. Additionally, following the tips below will enhance the visual impact and advance the High Point University brand.

PRESENTATION TIPS:

1. We recommend Century Gothic as the font selection.

2. Choose a font size that your audience can read from a distance:

• A one-inch letter is readable from 10 feet

• A two-inch letter is readable from 20 feet

• A three-inch letter is readable from 30 feet

3. Avoid using centered text unless making a simple statement. Text aligned left or right is easier to read and follow.

4. Avoid clutter or too much information. Presentations should serve as a guideline to share information, not something that is read word-for-word.

DIGITAL STANDARDS STANDARDS

Canva Templates

Canva is a web-based design tool for those with little to no graphic design experience. It allows faculty, staff and students to create their own flyers, social media graphics, posters and more. The Canva for Teams platform at High Point University provides access to easy-to-use branded templates across all channels that are pre-approved and customizable. When a user joins the High Point University Canva team, they will be provided with all of the approved logos, patterns, colors, fonts, and templates to create materials.

Many faculty and staff have their own personal, free Canva accounts. We ask that they do not use them for materials regarding the university because they need to be branded properly to ensure brand consistency.

We have limited number of licenses, so Canva accounts should be set up with a universal/group or department email (example: communication@highpoint.edu) and a password that will be managed by your Admin and distributed to all staff and faculty in that department. To request access to the university Canva account please email communication@highpoint.edu.

STANDARDS

Campus Display Guidelines

High Point University's Brand Guidelines emphasize the exclusive use of iconic campus elements, such as the Slane Wall and the LED display outside Norton Hall, by the Office of Communications. These distinctive features serve as powerful visual representations of the university's identity and are integral in conveying our unique message and brand. The Office of Communications is entrusted with the responsibility of ensuring these assets are utilized effectively, consistently reflecting the university's mission. This exclusivity helps maintain a cohesive and compelling brand image, enhancing High Point University's reputation and recognition in the global educational landscape.

Backdrop Display Guidelines

To maintain brand uniformity throughout the campus, High Point University mandates a formal request process for utilizing event backdrops. Our branding team meticulously evaluates each request, granting approval based on the nature of the event. To submit a backdrop request, please visit www.highpoint.edu/ooc.

Student Clubs, Organizations, and Academic Partners are encouraged to display events on the outdoor kiosks located near Hayworth Park and Congdon Hall by filling out this form: https://www.highpoint.edu/ concierge/dailyupdateguidelines/

MEDIA STANDARDS

Photography

Photography is one of the best tools for visually telling a story while creating a powerful connection between individuals and the university. The Office of Communications documents life at High Point University and provides images for marketing materials used by various university departments.

When selecting photos, please choose images carefully based on the following guidelines:

• Photos should directly represent aspects of High Point University, such as its students, professors, campus, facilities, apparel, etc.

• To convey a sense of belonging, individuals in photographs should be engaged in an activity or interacting with others in the following environments: classroom/studying, student events/ socializing, and athletic events/cheering on the HPU Panthers.

• Use a variety of shots that display student interaction as well as campus facilities in use by students.

• Images may also represent seasons of the year to establish the diversity of campus life.

• Do not use imagery of students wearing apparel from other universities; it is preferred that they are wearing High Point University gear.

To make a photo request visit www.highpoint.edu/ooc

Approved HPU Photos

Webpages

High Point University’s website is perhaps one of prospective students’ first encounter with the university. All information presented online via one of the university’s websites should be consistently branded, accurate, and well-maintained to ensure effective communication to students, alumni, faculty, staff, the media, and the public.

To make a web request visit www.highpoint.edu/ooc

Social Media

All content presented through university-affiliated social media outlets must be consistent in supporting the university brand and mission. Inappropriate or objectionable content, including photos and links, will be removed.

For more information on university social media, visit: https://www.highpoint.edu/ooc/social-media.

HIGH POINT UNIVERSITY

ATHLETICS

INTRODUCTION

BRAND COLORS

TYPOGRAPHY

LOGO USAGE

UNIFORMS AND APPAREL

MARKETING AND PROMOTION

CONCLUSION

INTRODUCTION ATHLETICS

This section of the brand guide serves as a comprehensive resource for maintaining a consistent and visually appealing brand identity for High Point University's athletic programs. High Point University Athletics is committed to representing the institution with excellence, integrity, and a strong sense of community. Our brand identity plays a crucial role in achieving this goal. By adhering to the guidelines outlined in this document, we ensure a cohesive and impactful presence across all media and promotional materials.

BRAND

Our brand colors reflect the essence of High Point University Athletics and convey a sense of pride, tradition, and innovation. Please use the following colors consistently in all branding materials:

PRIMARY BRAND STANDARDS ATHLETICS RESOURCES SUB-BRANDS EXTENSIONS VISUAL STYLES

TYPOGRAPHY ATHLETICS

Our chosen fonts reflect a modern and professional image while maintaining readability in various applications. The primary and secondary fonts for High Point University Athletics are as follows:

Primary Fonts

Futura PT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

Berthold City

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Teko

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp

Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Usage: Headlines, Titles, and Major Text Elements

Characteristics: Clean, modern, and highly legible

Primarily used in the Athletics Department, Berthold City is designed for attention and impact in advertising.

This font has been created for use in headlines and other displaysized text on screen.

Secondary Fonts

Arial

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9 ! ? @ & $ #

Usage: Body Text and Secondary Text Elements

Characteristics: Clear, simple, and universally readable

ATHLETICS

UNIFORMS

Following brand guidelines for athletic uniforms is crucial for maintaining a consistent and professional identity for various teams representing High Point University.

Uniforms are the only exception to not using the full High Point University name. Uniforms may display the words “High Point” only.

TEAM RECOGNITION:

Consistent use of logos, colors, and typography ensures instant recognition of the team or organization. This recognition is vital for building a strong fan base and establishing a lasting brand presence.

UNIFIED IMAGE:

A cohesive and well-defined brand image portrays professionalism. Uniformity in design elements communicates a sense of organization and discipline, enhancing the team’s reputation and both on and off the field.

FAN LOYALTY:

Fans identify with the team’s colors, logos, and overall visual identity. By maintaining brand consistency in uniforms, teams can strengthen their connection with fans, fostering loyalty and support.

Both the men's and women's basketball teams at HPU are wearing new uniforms designed by award-winning designer Alexander Julian. The “Pantherstooth” design takes the classic houndstooth pattern, and enlarge it in scale, to where it becomes a uniquely identifiable (and cool!).

PROMOTIONAL APPAREL ATHLETICS

The importance of following brand guidelines for athletic promotional apparel lies in its ability to amplify the team’s brand identity, enhance marketing effectiveness, foster fan engagement, and contribute to a professional and cohesive representation across various promotional channels.

All High Point University promotional items should be produced by an Affinity licensed vendor.

• Cannot have the panther head logo displayed without the words High Point University either above or below it

• Cannot have the HPU logo displayed without the words High Point University either above or below it

• Cannot have the words “High Point” without University. Must always say “High Point University”

MARKETING AND PROMOTION ATHLETICS

Our marketing and promotion strategies are carefully crafted to embody the spirit of Panther pride, engaging fans and fostering a sense of belonging. This section of the brand standards guide provides a comprehensive overview of our approach to athletics marking and promotion.

BRAND MESSAGING:

At High Point University Athletics, our brand messaging is a powerful reflection of our commitment to inspiring excellence. Through strategic messaging, we aim to create emotional connections with our diverse fan based and instill and sense of pride in being part of the HPU family.

VISUAL ELEMENTS:

The High Point University logo should always be the most prominent element. In all marketing and promotional materials such as brochures, posters, banner and advertisements, use the approved brand colors, fonts and logos. Consistency in branding across all media channels is essential for a strong and memorable identity.

DIGITAL ENGAGEMENT:

In the age of digital connectivity, our social media and online platforms serve as vital channels for fan interaction. We encourage dynamic and interactive content that not only keeps fans informed but also invites them into the vibrant world of HPU Athletics. All social media profile pictures and bios should have the words High Point University included.

TARGET AUDIENCE:

Understanding our diverse fan base is at the core of our marketing strategy. Whether engaging with students, alumni, or the local community, we tailor our messages to resonate with each demographic.

SPONSORSHIP INTEGRATION:

Our strategic partnerships with sponsors are seamlessly integrated into our marketing efforts. We emphasize collaborations that align with our values and enhance overall fan experience. Athletic sponsors are an example of co-branding (see page 25 of the Brand Guidelines).

CONCLUSION

The High Point University Athletics Brand Guide is a vital resource for maintaining the integrity and professionalism of our athletic programs’ visual identity. By following these guidelines, we ensure a cohesive and impactful presence that reflects the values and excellence of High Point University Athletics. Together, we will continue to strengthen our brand and represent High Point University with pride. Go Panthers!

RESOURCES HIGH POINT UNIVERSITY

TRADEMARKS AND LICENSING

RESOURCES OVERVIEW

TRADEMARKS AND LICENSING

High Point University works with Affinity Licensing, a trademark management company, who oversees registered trademarks of the HPU brand while providing protection and enforcement from unauthorized use. See the following frequently asked questions with regard to HPU trademark and licensing usage and restrictions.

What is a trademark?

A trademark is any logo, symbol, slogan, word or other element that may be used to identify a brand. These marks are only used with permission of the university and are managed through Affinity Licensing. For example, our name, “High Point University” is a registered trademark of the university and requires approval prior to use on materials or merchandise.

How do I know if the vendor I want to use is licensed?

Check the Licensed Vendors list located on the Office of Communications website. This list is frequently updated and does not include businesses who may be operating under a different business name. For questions regarding a particular business, contact the Office of Communications.

What types of vendors need to be licensed?

Any vendor producing items bearing the High Point University brand must be licensed. This includes, but is not limited to promotional products, signage, banners and uniforms.

If the item being produced has no reference to High Point University do I still need to use a licenced vendor?

If university funds are being used to produce the item, it must bear approved logos or wordmarks. This includes all departments, initiatives, and student organizations. If the item has printing on both or multiple sides, each side must also have printed the High Point University name. Please see the HPU Gifting Approval Form for more information.

As an internal department or student organization, can I sell products bearing HPU trademarks?

No departments or student organizations may sell items bearing the HPU brand unless approved by the Office of Communications.

RESOURCES

RESOURCES OVERVIEW

High Point University’s Office of Communications website, highpoint.edu/ooc, offers a range of resources to help with any communications or marketing project. See below for what is available.

Backdrop Display

To maintain brand uniformity throughout the campus, High Point University mandates a formal request process for utilizing event backdrops. Our branding team meticulously evaluates each request, granting approval based on the nature of the event. To submit a backdrop request, please visit www.highpoint.edu/ooc.

Branding Approval

Final design approval for all logo, project, and merchandise designs. Please note this form is for completed designs. If you need a logo or design created, a request can be made through the Design Services form.

Copy Editing/Proofreading

This service is meant to assist with the proofreading of brochure/print text, email text and graphic text. We can assist with spelling, grammar and punctuation, new content, fact checking and number updating.

Design Services

This form is for design and printing requests for HPU’s Design Lab.

Photography & Backdrops

The photography request form can be submitted to fulfill any of the following needs: event capture, headshot, new department-related photos, locate existing photos, backdrops, lifestyle, and marketing.

Press Release

High Point University actively pursues opportunities to share talents and expertise of our faculty, staff, and students with local and national media. If you have been honored with an award, if you can speak as an expert on a particular topic, or if you know about students who have accomplished something extraordinary... we want to know!

Social Media Help

Receive guidance to establish your goals, build a social media plan, learn about do’s and don’ts, select appropriate social media tools to support your goals, promote your site, and otherwise navigate through the process of establishing and maintaining social media presence.

Website Updates

The website requests form can be submitted to fulfill any of the following needs: website content update, difficulty logging in, new site or page creation, form build, faculty/staff listing edit, QR code, and website analytics.

This Brand Guide is subject to change. For questions, please reach out to the Office of Communications via email at communication@highpoint.edu.