Earl N. Phillips School of Business | High Point University

EARL N. PHILLIPS

SCHOOL OF BUSINESS NORTH CAROLINA

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WWW.HIGHPOINT.EDU

MESSAGE FROM THE DEAN DR. DANIEL HALL, Dean of the Earl N. Phillips School of Business, is an Associate Professor of economics, previously serving as Chair of the Department of Economics. He earned his B.S. in economics at Georgia State College & State University, and his M.A. and Ph.D. in economics at George State University. Dr. Hall has taught microeconomics and environmental economics, and he was instrumental in bringing data analytics to the business school with the addition of Business Data Visualization with Tableau, Business Analytics with SQL, and the course Business Analytics Consulting Project.

The Earl N. Phillips School of Business (PSB) is a vibrant business school with more than 1,300 students.

Our mission is simple, “to prepare our students to become tomorrow’s business professionals.” It keeps us focused on our core goal and competency — adding value to our students. This means helping students discover the many career avenues and opportunities available to them, differentiate themselves with unique skills and talents and then choose the directions in which they would like to go.

We teach our students to develop a plan to hone both hard skills and soft skills as they proceed through the career exploration process.

We have a firm belief in early career exploration. Career-related activities are integrated at all levels, from freshmen to senior classes. Sophomore level initiatives focus on self-awareness, including an emphasis on the strengths of the student. A growth mindset is foundational to discovering career pathway options. We encourage students to determine and develop the specific hard skills necessary to differentiate themselves in the marketplace. Concurrently, the advancement of their soft skills is equally critical. In conversations I have with members of the business community about what they look for in new hires, the focus tends to be on soft skills.

Many soft skills will be developed through memberships in student organizations. Involvement in student organizations is not only valuable and gratifying but also a great way to develop lifelong friendships and potential future business colleagues or partners. The Earl N. Phillips School of Business offers and encourages students to find clubs that suit their interests. These include the Entrepreneurship Club, the Professional Selling Club, the American Marketing Association Club, the Economics Association, the Alpha Kappa Psi Business Fraternity, the Floyd T. Craven Investment Club, the Delta Mu Delta Business Honor Society, the National Retail Federation, the Real Estate Club, the Social Media Marketing Club and the Sigma Nu Tau Entrepreneurship Honor Society.

We encourage students to participate in as many internships as possible. We are fortunate to be located in the Furniture Capital of the World, the City of High Point. Our region, known as the Piedmont Triad, has a population of over one million people. Numerous companies have a large presence here including Ashley Furniture, Bank of America, Truist, Daimler Buses of North America, DT, EY, FedEx, HanesBrands, Honda Aircraft Company, KPMG, Lincoln Financial Group, Old Dominion Freight Lines, Polo Ralph Lauren Corporation, PwC, Qorvo and Volvo. In addition to internships, the student experience is enhanced through our business relationships with activities such as mentoring sessions, speaker events, field trips, sales role-plays, experiential learning assignments, business community projects and a variety of career-related events.

Our mission, focus and satisfaction are directly tied to the success of our students and alumni. The faculty and staff of the Earl N. Phillips School of Business are ready to assist you as you pursue your business career.

Dr. Daniel Hall Dean of the Earl N. Phillips School of Business

ACADEMIC PROSPECTUS | BUSINESS

EARL N. PHILLIPS SCHOOL OF BUSINESS

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RESOURCES & FACILITIES

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BUSINESS ADMINISTRATION

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SALES & MARKETING

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FACULTY & STAFF

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ECONOMICS, GLOBAL COMMERCE & INTERNATIONAL BUSINESS

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ACCOUNTING & FINANCE

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ENTREPRENEURSHIP

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INTERNSHIPS & OUTCOMES

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RESOURCES AND FACILITIES High Point University and the Earl N. Phillips School of Business (PSB) are deeply committed to the positive development and education of young people who possess the drive and potential to be successful, contributing members of society. We work with industry professionals to make sure our curriculum is pertinent and state-of-the-art.

Our approach in all of our programs is to provide a practical, applied, experiential education utilizing a variety of teaching methods, such as case studies, computer simulations and projects with the local business community. Activities outside the classroom are also viewed as critical elements of an education. Internships, career events, speakers, resumé and interview workshops, etiquette dinners, company tours, national selling competitions, the Elevator Pitch and the Business Plan Competition all provide opportunities to work with the business community to obtain a practical, relevant education.

Additionally, there are numerous opportunities for students to build great resumés and enhance their best qualities through leadership or membership in PSB organizations: n Alpha Kappa Psi Business Fraternity n American Marketing Association n Delta Mu Delta Business Honor Society n Economics Association (HPUEA) n Entrepreneurship Club n Floyd T. Craven Investment Club n National Retail Federation n PSB Professional Selling Club n PSB Student Advisory Board n Sigma Nu Tau Entrepreneurship Honor Society n Social Media Marketing Club

STATE-OF-THE-ART TECHNOLOGY The Plato S. Wilson Commerce Building houses the W. Allen & Nancy Tilley Trading Room, providing faculty and students with the ability to analyze a vast array of financial and economic data. Access to this data and information supports critical decision-making processes.

The trading room includes teaching and research technology, including financial databases, investment software, a stock ticker, dual-screen monitors, smart boards, world clocks and a Bloomberg terminal.

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The Earl N. Phillips School of Business faculty members focus on student success. Whether a faculty member is teaching, advising, consulting or researching, the primary goal is always to expand the knowledge, improve skill-sets and increase the value of our students in the marketplace. Our mission is directly tied to the success of our students. www.highpoint.edu/business

HIGHLIGHTED FACULTY MEMBERS KATHRYN ELLIOTT serves as Assistant Professor of the Practice of Entrepreneurship

and Director of the Center for Entrepreneurship. She previously worked as entrepreneur connection vice president for the Greensboro Partnership to develop high-growth entrepreneurial businesses. She also spent 17 years with the Greensboro Chamber of Commerce rising to the level of vice president of entrepreneurship and small business.

Prof. Elliott teaches Entrepreneurial Creativity and Feasibility, Family Business Management, Business Modeling/Feasibility, Strategic Entrepreneurship Management and Social Entrepreneurship. Before coming to HPU, she extensively shared her knowledge by teaching courses in the UNC Greensboro Bryan School of Business, at Bennett College, in

the Duke University Nonprofit Certificate Program and in various small business classes at Guilford Technical Community College. As Director, Prof. Elliott manages the HPU Center for Entrepreneurship and leads its program activities, providing the vision to develop an inclusive entrepreneurship center. She cultivates student entrepreneurs and encourages faculty involvement across the university. She also develops and promotes entrepreneurship opportunities, recruits mentors and performs community outreach.

DR. OLIVER STOUTNER serves as Assistant Professor of Management and Director

of the Business Fellows Program. During his academic career, Dr. Stoutner has taught at both the undergraduate and graduate levels. At HPU he teaches Principles of Management and Organizational Behavior and an MBA course in leadership negotiation. As Director, Dr. Stoutner guides students through a four-year experiential, team-based scholastic, business experience. Students benefit from personal mentoring, networking, travel and opportunities to learn about business careers from scholars and practitioners. Business Fellows engage in deep interactions with the business faculty from disciplines including accounting, entrepreneurship, finance, marketing, project management, strategy and supply chain. Dr. Stoutner helps students discover how these disciplines are applied in real-world business applications. Dr. Stoutner earned his Ph.D. in management from the University of Alabama, an MBA from the University of Alabama at Huntsville and a B.A. in music (opera) from the University of Iowa.

DR. NASSIR ASSAR serves as Associate Professor of Economics and MBA Program Director.

He teaches Principles of Macroeconomics, Microeconomics and Intermediate Macroeconomics.

He has taught a myriad of undergraduate and graduate business courses over his career including quantitative analysis and decision making, finance reporting and analysis, advanced and elementary statistics, econometrics and forecasting, managerial economics, policy and strategy, labor economics, and money, banking and financial markets, to name a few.

He has an extensive background in curriculum development and assessment, helping design, implement and improve graduate and undergraduate programs. He has over 20 years’ experience in the finance sector, building three highly profitable businesses. During his tenure in the corporate world, he oversaw the functions of the business including strategic planning, operations, personnel, financial and legal management.

Dr. Assar earned his Ph.D. in economics from West Virginia University, his M.A. in economics from West Virginia University, an M.B.A. with a concentration in finance from Marshall University, and a B.A. in accounting from the Iranian Banking College.

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ACCOUNTING & FINANCE ACCOUNTING The major in accounting is offered to those students who seek preparation to become professional accountants. The degree provides students with the technical and analytical foundation for the discipline of accountancy. Students establish qualifications for careers with public accounting firms, financial institutions, commercial and industrial businesses, government agencies, not-for-profit institutions and other organizations. The accounting program combines general study courses with business and accounting courses, along with significant internship opportunities, to provide students with a total academic experience.

FINANCE The finance major equips the student with qualitative and quantitative skills needed to measure, analyze and evaluate the value and performance of financial assets in multiple asset classes like equity, fixed income and real estate.

Students learn to apply this real-world knowledge of financial decision-making to the fields of personal wealth management, corporate finance and investment research. Integrated into the finance major are several experiential learning opportunities through national certification programs, such as Bloomberg and Envestnet Institute, the CFA Program and internships. This integrated approach to the major prepares the students for careers in finance and/or graduate study.

BUSINESS FELLOWS The Business Fellows Program provides students a four-year, experiential, team-based scholastic business experience with like-minded students. Working with a dedicated director, students are provided personal mentoring, networking travel and opportunities to learn about business careers and the ever-changing business world from scholars and practitioners.

Students will engage in deep interactions with the business faculty from disciplines such as accounting, banking, entrepreneurship, finance, marketing, project management, sales and supply chain and then have opportunities to see these how these disciplines are applied in real-world business applications. Business Fellows will also have priority access to High Point University’s Innovator in Residence and Entrepreneur in Residence — world leaders who have committed their time and expertise to help HPU students stand out in a crowded market. Business Fellows receive a $3,000 scholarship renewable annually based on academic performance and continued participation in the program. This is in addition to any Presidential or High Point Scholarship. Learn more at www.highpoint.edu/admissions/business-fellows

NATIONALLY RECOGNIZED High Point University’s Bachelor of Science in Business Administration program (B.S.B.A.) in the Earl N. Phillips School of Business has joined the CFA Institute University Recognition Program. HPU’s B.S.B.A. has been acknowledged for incorporating at least 70% of the CFA Program Candidate Body of Knowledge, positioning students to obtain the Chartered Financial Analyst designation, the most respected and recognized investment credential in the world.

Entry into the CFA Institute University Recognition Program signals to potential students, employers and the marketplace that High Point University’s curriculum is closely tied to professional practice and is well-suited to prepare students to sit for the CFA examinations. Through participation in this program, HPU is eligible to receive several student scholarships for the CFA Program each year.

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BUSINESS ADMINISTRATION Program overview The business administration major provides a challenging curriculum carefully calibrated to meet specific goals and expectations. With 12 elective credits, students may select multiple course combinations in accounting, economics, entrepreneurship, finance, management and marketing, allowing them to tailor their programs to meet personal and professional goals. For example, a student who seeks a position in new product development may select project management, marketing research and marketing management as electives. A student interested in corporate recruitment and/or placement may choose to take human resources management, sales development and labor economics.

EXPERIENTIAL LEARNING The primary goal of the business administration program is to prepare students to become tomorrow’s business professionals.

Our thriving local business community provides our students with internships, guest speakers, field trips and experiential learning opportunities, offering benefits beyond the classroom. The school welcomes renowned business leaders to campus throughout the year to share their experiences and wisdom with our students. Recently students have had the opportunity to interact and network with: n Mr. John Sirpilla, Founder of Encourage n Ms. Rebecca Esposito, Founder of Esposito Communications n Mr. Leif O’Leary, CEO of Intralinks n Mr. Jeff Silverman, Co-founder of the Summit Group of Virginia n Mr. Robert Taylor, Vice President and Senior Corporate Counsel with Liberty Mutual n Mr. Barry Zekelman, Executive Chairman and CEO of JMC Steel Group n Mr. Chad Tameling, Executive Vice President of SET Environmental n Mr. James Keever, Account Executive of Sports Sales at CBS Television Network. n Mr. West Riggs, Head of Equity Capital Markets at SunTrust Robinson Humphrey, now Truist n Mr. Marcus Smith, President and CEO, Speedway Sports

Students meet with HPU Entreprenuer in Residence and Co-founder of Netflix, Marc Randolph.

CAREER FOCUS All majors in the PSB provide students with the opportunity to learn early and often about themselves and how their unique skill sets can be translated into fulfilling career paths. In conjunction with the Office of Career and Professional Development, the PSB actively engages students in cultivating their career options. HPU’s skilled Office of Career and Professional Development staff are frequent visitors to classes, educating students about potential careers, developing resumes and cover letters and creating LinkedIn accounts to grow their networks. Mock job interviews are integrated into the business core. Early engagement helps students determine relevant coursework, internships and co-curricular activities in which to participate to enhance the complete college experience and the career path after college.

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ECONOMICS, GLOBAL COMMERCE & INTERNATIONAL BUSINESS

HPU students visit London.

GLOBAL COMMERCE The global commerce minor is designed to prepare the student to become an international manager or to run a domestic business in a globalized world. Students gain insights into social and global problems. The global commerce minor focuses on international business, international economics and other global courses. The coursework prepares students for entry-level positions in many business and government organizations and is excellent preparation for graduate study in business, government or law.

ECONOMICS Economics studies how individuals, firms and societies attempt to satisfy the virtually unlimited wants and needs with limited resources. It is the science of value. The economy is dynamic and interconnected, which is why tomorrow’s business professionals need to understand it.

The economics minor changes the way one understands problems, as it emphasizes critical thinking, quantitative analysis and research skill sets valued in all professions.

Courses offered cover topics ranging from market structure, to fiscal and monetary policy, to public policy labor markets, to international trade.

INTERNATIONAL BUSINESS Competitiveness in today’s business environment often requires executives and managers to think and act globally. The international business major prepares students to function in entry-level positions within firms selling or operating internationally or in domestic firms which compete with imports or have a culturally-diverse customer base.

Conducted in cooperation with the Department of World Languages, Literatures and Cultures, the program prepares the student culturally and professionally for this rapidly expanding field of employment.

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ENTREPRENEURSHIP Program overview The entrepreneurship major at High Point University offers a unique combination of courses that provide students with an understanding of entrepreneurial development and management. In addition, students may select from an array of electives through which more specialized business knowledge can be attained.

THE BELK ENTREPRENEURSHIP CENTER The Belk Entrepreneurship Center fosters innovation and supports business ventures. It emphasizes new entrepreneurial endeavors, sales management and marketing. The center breeds collaboration and creativity.

The entrepreneurship curriculum is fluid as it remains apace with current business trends and needs. Students learn new venture concepts using real-world scenarios based on the center’s interactions with the local business community and its noted professionals.

Caitie Gehlhausen was selected as the first-place winner, receiving $10,000 for her company, Socket Lock-It™.

ANNUAL BUSINESS PLAN COMPETITION This annual competition is open to all undergraduate students. The competition is sponsored by the Earl N. Phillips School of Business and the Center for Entrepreneurship, in partnership with BB&T. Students are challenged to submit a business plan and present it in front of a panel of judges. The objectives of the competition are to provide and promote: 1. the creation and development of new ventures at High Point University; 2. university support and funding to the most innovative business ideas from undergraduate students; 3. undergraduate student entrepreneurs with direct exposure to possible mentors and/or funders; and 4. a forum outside the classroom where students can develop skills in “pitching” their business ideas to capital providers and entrepreneurs and receive constructive feedback — increasing the probability of the success of their venture.

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SALES WHY STUDY SALES AT HPU? The Professional Selling Program will teach you the tools and techniques taught by major corporations to instill self-confidence, pride and the ability to build rapport with individuals of all types. The individual may be the interviewer for your first job, a new client you have been asked to bring aboard or a powerful businessperson you encounter in an elevator. The Professional Selling Program is led by a faculty of top sales professionals with proven sales excellence records from companies such as Motorola, Xerox and Johnson and Johnson. Their award winning talents coupled with our one-of-a-kind facilities, including role-play labs, will teach you one of life’s most important skills: don’t just become a master of your product, also know how to sell it well.

DEGREES OFFERED n B .S.B.A. in Marketing n B .S.B.A. in Sales n M inor in Marketing n M inor in Sales n M inor in Social Media Marketing

Students learn the ‘art of the handshake’ with Prof. Larry Quinn.

PROFESSIONAL SELLING PROGRAM

The mission of the Professional Selling Program is to provide students with the tools and experience to significantly improve their value to the selling profession, to showcase the excellent talent of our students and to give employers a compelling choice of a source for recruiting motivated and qualified new sales talent. The Professional Selling Program is the hub of the sales program’s development, direction and activities. It offers: n Role-play labs — uniquely furnished individual facilities for sales call role-plays to create a realistic corporate buying environment using digital recording with live streaming to judges’ viewing rooms n Meet and greet facilities n Meeting rooms n Interview spaces n Sales classrooms

MARKETING Marketing is a complex and dynamic element of commerce, essential for the successful practice of business at all levels. Sole proprietorships and Fortune 500 companies alike must successfully implement and monitor their use of marketing in all important aspects, including the development and maintenance of product, price, placement and promotion. Students majoring in marketing receive exposure to these concepts and are given opportunities to develop marketing plans and strategies that will help them better understand the role marketing plays in the 21st century commercial environment. Students studying marketing have opportunities to learn about important marketing functions such as marketing communications, research and management, international marketing, sales, social media and consumer behavior.

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The BEACON laboratory, led by Dr. Larry Carter, Assistant Professor of Marketing, vigorously supports an applied student research initiative at High Point University, particularly within the schools of business and communication.

The acronym BEACON stands for Biometric Evaluation, Analytics, Cognitive Observation and Neuromarketing.

This cutting-edge research lab is housed on the second floor of the Nido Qubein School of Communication. It supports both faculty and student led studies with the use of biometric technologies including eye tracking, electroencephalography (EEG), galvanic skin response (GSR), electrocardiography (EKG) and facial expressions analyses to solve research problems. The lab provides HPU students with hands-on experience with using these biosensors, helping them gain research and analytical skills unique to HPU since these technologies are not readily available at other universities within this region.

Internships & Outcomes CHARLIE TAYLOR, ’21, works for J.P. Morgan Chase & Co. as a wealth management client associate in New York City.

He works within a team who manages the portfolios of high net-worth individuals.

BLAKE JONES, ’21, works for Qualtrics as a sales development representative.

He is responsible for finding clients who could benefit from experiential management software.

KATE MCCARTHY, ’23, McCarthy worked with Pomp in Denver, Colorado, as a marketing intern. Her focus was on social media marketing.

KYLE MICHAUD, ’21, secured an internship with Stony Point as an online business development representative.

GRACE MCCARTHY, ’21, joins NAVEX Global as a territory development representative.

JORDYN LEMONS, ’21, Lemons is a business development consultant for Oracle in Santa Monica, California.

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PHILLIPS HALL is a 27,000-square-foot structure housing classrooms, computer labs, study rooms, boardrooms and faculty offices.

It features tiered lecture rooms, a spacious auditorium and conference rooms and is modeled after some of the finest business schools in the country.

One University Parkway, High Point, NC 27268, USA

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