HPU Undergraduate Bulletin 2018 2019

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266

The vision of High Point University is to be a nationally prominent, private institution recognized for the excellence of its academic programs, the depth of its values-based culture, the breadth of its inclusiveness, and the strength of its commitment to helping students lead lives of significance.

understanding using active listening. 3. be competent in probing to reveal a prospect’s needs. 4. be competent in presenting/closing a clear, concise sales call. 5. complete a Career Prospecting Project to work towards internships and/or future employment upon graduation. Requirements for the B.S.B.A. in Sales (69 credits) ACC 2010. Financial Accounting (4) ACC 2020. Managerial Accounting (4) BUA 2000. Business Career Boot Camp (1) BUA 2990. Business Communications and Professional Development (4) ECO 2030. Principles of Macroeconomics (4) ECO 2050. Principles of Microeconomics (4) FI N 3010. Financial Management (4) MGT 2220. Principles of Management and Organizational Behavior (4) MGT 3280. Operations and Supply Chain Management (4) MKT 2110. Principles of Marketing (4) MKT 3600. Sales in Dynamic Environments (4) MKT 3680. Negotiations (4) MKT 3750. International Marketing (4) or MKT 3850. Marketing in Spain (4)* MKT 4370. Sales Leadership (4) MKT 4500. Retail Selling (4) MTH 1310. Calculus for Business and Social Sciences (4) or MTH 1410. Calculus (4) STS 2610. Quantitative Methods (4)

Sales Major — Furniture Industry Concentration The major in sales with a concentration in the furniture industry focuses on preparing students to succeed in one of the world’s most important industries with exceptional global growth potential. As a major in this unique and exciting program at High Point University’s Phillips School of Business, the student will learn how to design, plan, strategize, sell, and manage for success in the furniture industry. Student Learning Outcomes Upon completion of the Sales program with a Concentration in the Furniture Industry at High Point University, students will be able to:

* Part of the study abroad program.

1. explain the unique aspects of design, marketing, and sales in the furniture industry. 2. prepare concepts and execute successful furniture showroom designs. 3. appreciate the complexities of fabrics, materials, and textures in furniture design and function. 4. understand and give insight into the successful operation of a business in the furniture marketplace. 5. create a professional selling strategy. 6. confidently present a customized needs-based solution. 7. establish and grow a value-based relationship in either B2B or retail sales environments. 8. understand the value and the many techniques for restoring and maintaining self-motivation, courage, and confidence in the face of rejection.

Plus one additional marketing course selected from the following (4):

Requirements for the B.S.B.A. in Sales with a Concentration in Furniture Industry (69 credits)

MKT 3180. Marketing Communications (4) MKT 3200. Consumer Behavior (4) MKT 4100. Social Media Marketing Strategy (4) MKT 4400. Marketing Management (4)

ACC 2010. Financial Accounting (4) ACC 2020. Managerial Accounting (4) BUA 2000. Business Career Boot Camp (1) BUA 2990. Business Communications and Professional Development (4) ECO 2030. Principles of Macroeconomics (4) ECO 2050. Principles of Microeconomics (4) FIN 3010. Financial Management (4) FPM 2610. Furnishings/Product Fundamentals (2) FPM 2650. Furnishings/Product Merchandising (4) MGT 2220. Principles of Management and Organizational Behavior (4)

1. At least 50% of traditional business credit hours in this major must be completed at High Point University. Traditional business subjects include courses with the following prefixes: ACC, BUA, ECO, ENT, FIN, MGT, and MKT. 2. Students are encouraged also to consider internships, undergraduate research, or independent study in business, beyond the standard requirements.


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