MEDIA
THELAURELMAGAZINE.COM
KIT 2018
YOUR GUIDE TO THE
HIGHLANDS-CASHIERS PLATEAU
MISSION Laurel Magazine is a celebration of the uncommon alchemy that breathes glorious life into the twin communities of the Highlands-Cashiers Plateau. The Cherokee First People believed this spirit was a result of titanic forces beyond the ken of human understanding – the mountains ringing Cashiers and Highlands were literally gods. Whatever its secret, it’s always been a clarion call for all those looking for something different – the hardy pioneers, naturalists, poets, musicians, artists, and assorted dreamers. Together we've discovered and nurtured something unique and precious.
OUR REACH Laurel Magazine can be picked up at over 200 locations throughout the area, including hotels, chambers of commerces, country clubs, retail outlets, convenience stores, banks, real estate offices, grocery stores and more. The Laurel magazine is the most widely distributed magazine in the area and receives tons of requests for wedding and special events packets.
We like to think that Laurel Magazine is a pretty good reflection of these communities. It’s what we chronicle with every issue of the Laurel, every calendar listing, every video we post. Each is a testament to the love that we share for this place and these people. Naturally, our photography can’t really capture the transcendent beauty of, say, Blue Valley or Silver Run Falls, nor can our prose, no matter how clever or poetic, ever match the outsized notions or quiet generosity of the people who live here, but we make every effort, month after month. We hope you’ll join us in our tribute to life on the Plateau.
ADDED VALUE Our print advertisers receive a multitude of added value incentives at no additional charge: Ad design and ad photography; Listing in the Laurel’s index of advertisers; Click-able ad in monthly digital magazine version, and complimentary Expanded Listing at thelaurelmagazine.com.
IN EVERY ISSUE The Laurel produces engaging content that resonates with consumers and offers readers the inside track on the Highlands-Cashiers Plateau. EVENTS
HISTORY
HOMES & LIFESTYLES
Spotlighting the Plateau’s monthly happenings
Revealing the Plateau’s unique backstory
Spotlighting the area’s beautiful homes and lifestyle offerings
ARTS
HEALTH
GIVING BACK
Featuring local artists and art events
Providing health tips and spotlighting area providers
Featuring the quiet generosity of the people who live here
ADVENTURE
BUSINESS SPOTLIGHT
Exploring the Plateau’s many outside wonders
Highlighting the Plateau’s business community
DINING Focusing on the Plateau’s best restaurants, chefs and recipes
EDITORIAL CALENDAR The Laurel publishes 11 times a year with distribution beginning the 1st each month. Closing ad dates are the 1st of the month prior to publication. MAY
AUGUST
NOVEMBER
CLOSE: DEC. 1, 2017
CLOSE: APRIL 1, 2018
CLOSE: JULY 1, 2018
Mountain Weddings
Arts on the Plateau
Visiting the Plateau
CLOSE: OCT. 1, 2018 Food & Wine Festival/ Thanksgiving
JANUARY/FEBRUARY
Winter Adventure
MARCH CLOSE: FEB. 1, 2018 Spring Blooms
APRIL
SEPTEMBER
JUNE CLOSE: MAY 1, 2018 A Season for Shopping
CLOSE: AUG. 1, 2018 Antiques Showcase
OCTOBER
JULY
November will feature a Thanksgiving Weekend Shopping Extravaganza Pull Out Special.
CLOSE: SEPT. 1, 2018
CLOSE: JUNE 1, 2018
DECEMBER
CLOSE: MARCH 1, 2018
Leaves, They are a
Head Outside
Summer on the Plateau
Changing
CLOSE: NOV. 1, 2018 Holiday Spectacular
AD FILE SUBMISSIONS Design and production of ads are included in advertising cost, however, if camera ready ads are submitted, please follow these guidelines: Only digital files are accepted. Applications supported are: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
Formats supported are: PDF, EPS, TIF and PSD.
Files should be prepared as CMYK.
Artwork and photos should be processed at a resolution of no less than 300 dpi at 100% of desired printing size.
All fonts should be Post Script and included (screen and printer).
email files to: michelle@thelaurelmagazine.com
ADVERTISING INVESTMENTS AD SIZE
TRIM
BLEED
1 ISSUE
3 ISSUES
6 ISSUES
11 ISSUES
1/4 Page
3.66 x 4.60
N/A
$310
$295*
$280*
$265*
1/2 Page Horizontal
7.5 x 4.60
N/A
$600
$545*
$515*
$490*
1/2 Page Vertical
3.66 x 9.525
N/A
$600
$545*
$515*
$490*
Full Page
8.375 x 10.875
8.875 x 11.375
$1065
$1015*
$960*
$905*
Double Truck
16.75 x 10.875
17.25 x 11.375
$1700
$1650*
$1600*
$1500*
Dimensions are in inches | *per issue
Multi
PAGE DISCOUNTS PAGES
PRICE
4 Full pages
$600/per page
8 – 15 Full pages
$437/per page
16 – 23 Full pages
$375/per page
24+ Full pages
$354/per page
FOR MORE INFORMATION ABOUT ADVERTISING WITH THE LAUREL MAGAZINE, OR TO SCHEDULE A MEDIA CONSULTATION
CALL (828) 526-0173 OR
EMAIL info@thelaurelmagazine.com
Premium
POSITIONS
Inside Front, Inside Back or Back Cover: $1200, requires annual agreement
Ways
TO SAVE Prepay and receive a 10% DISCOUNT Submit ad by 1st of month and receive a 5% DISCOUNT
Guaranteed
PLACEMENT
There is a 5% UP-CHARGE for requested positions such as upper right or specific page
Weekly
eBLAST $25 PER WEEK
Blast your event details to our 2100+ Weekly Events subscribers. Our subscribers look forward to the Weekly Events Calender arriving in their inbox to plan the week ahead. Increase awareness of your event with a photo, paragraph about the event, and a link to the event website.
Special
LANDING PAGE
WEEKLY EBLAST
EVENTS PACKAGE $100 PER EVENT
Includes: Event landing page on thelaurelmagazine.com (includes link to website, promotional paragraph and photo or video); display ad on both highlands-cashierscalendar.com, and the Laurel’s home page and listing on Weekly Calendar Eblast.
thelaurelmagazine.com
Web Advertising INVESTMENTS
STANDARD LISTING
STANDARD LANDING PAGE
ENHANCED LISTING
REAL ESTATE
HERO LANDING PAGE
REAL ESTATE LANDING PAGE
CATEGORY HERO AD
SEARCH RESULTS
LISTING
LISTING ADS
ENHANCED LANDING PAGE
FREE
FREE
to every business in the Highlands-Cashiers Area
to print advertisers
$50
PER MONTH
non-print advertisers Includes: ➠ Landing page (with address, phone number and standard stock photo)
HERO
Includes Standard Listing features Plus: ➠ Link to website ➠ Promotional paragraph with company photo or video
$50
PER MONTH
to print advertisers
$150
PER MONTH
non-print advertisers Includes Enhanced Listing features Plus: ➠ Slideshow of unlimited photos and/or video ➠ Placement in hero section on category page. ➠ Display ad on Laurel’s homepage
$25
PER LISTING
(one time charge for as long as the listing is live) Print advertisers receive two free Real Estate Listing ads Includes: ➠ Landing page (with address, link to agency website, link to agent email, promotional paragraph with slideshow of unlimited photos and/or video) ➠ Inclusion in Real Estate search results
Bind-in
POST CARDS
Get noticed! Have your message printed on 6”x 4” postcards and binded in the Laurel.
$4,000* PER INSERTION
Cover
STICKY NOTE AD The unique opportunity to get your message on the Laurel's cover.
$3,200* PER INSERTION *Discounts available for November - March insertions.
*Discounts available for November - March insertions.
*Restricted to one Cover Sticky Note per month
Additional
OPPORTUNITIES
Enhance your marketing reach with these community publications. Advertise in 2 - enjoy 5% discount, advertise in all 3, and take 10% off! FULL PAGE
$600
Prepay in January - $510 (6”w x 9”t)
HALF PAGE
$400
Prepay in January - $340 (5”w x 3.5”t)
QUARTER PAGE
$250
Prepay in January - $212.50 (2.4”w x 3.5”t)
June 8 - 11 | Highlands, NC
SUMMER on the
GREEN 2017 EVENT PROGRAM villagegreencashiersnc.com
e:
Insid
The Marque | Festival Events | History | Road Tours
Photo by Charles Johnson
2018 HIGHLANDS PLAYHOUSE PLAYBILL
2018 SUMMER ON THE GREEN
2018 HIGHLANDS MOTORING FESTIVAL BROCHURE
Deadline: March 1 Distribution begins June 1
Deadline: April 1 Distribution begins Memorial Day Weekend
Deadline: April 1 Distribution begins May 15