Media Kit 2017

LAUREL THELAURELMAGAZINE.COM

YOUR GUIDE TO

MEDIA

KIT

2017 PRINT WEB

WEEKLY eBLASTS SPECIAL EVENT

PACKAGES

HIGHLANDS AND CASHIERS

About THE LAUREL PREEMINENT

DISTRIBUTION

Since its inception in 2002, the Laurel

The Laurel can be picked up at

magazine quickly became the popular

hundreds of locations throughout the

reading choice for residents and visitors of

area, including hotels, chambers of

Highlands and Cashiers, North Carolina.

commerce, country clubs, retail outlets, convenience stores, banks, real estate offices, grocery stores and more. The

EDITORIAL OVERVIEW

Laurel magazine is the most widely

Every month the Laurel profiles and promotes

receives thousands of requests for

the area’s people, places and events in a vivid full color format. Serving the many visitors and affluent residents of the region, the Laurel’s monthly features and regular departments include local events, artist profile, history, restaurant profile, homes and

distributed magazine in the area and wedding packets.

PUBLICATION AND CLOSING DATES

lifestyles, outdoor adventure, philanthropy

The Laurel publishes 11 times a year with

and more. In addition, the Laurel contains

distribution beginning by the 1st each

a calendar of events, complete listings of

month. Closing ad dates are the 1st of

restaurants and maps of both Highlands and

the month prior to publication. January/

Cashiers, making the Laurel a vital part of

February combo issue closes December

living, visiting and experiencing the Plateau.

1st; March closes February 1st; April closes March 1st; May closes April 1st; June closes May 1st; July closes June 1st; August closes July 1st; September closes August 1st;

ADDED VALUE Our print advertisers receive a multitude of

October closes September 1st; November closes October 1st; December closes November 1st.

added value incentives at no additional charge: Ad design and ad photography; Listed in Laurel’s categorized index of

WEBSITE

advertisers - with web address; Ad - with

A digital companion to our print magazine,

link displayed on www. thelaurelmagazine.

www.thelaurelmagazine.com offers

com; and Expanded Listing also on www.

web visitors detailed and searchable

thelaurelmagazine.com.

information on our area’s dining, lodging, shopping, events and real estate.

Print ¼

ADVERTISING INVESTMENTS

$310

PAGE AD

1

3.66”

4.6”

ISSUE

$280* $295*

3

6

ISSUES

ISSUES

$265*

11

ISSUES

½

PAGE ADS

$600

3.66”

7.5”

4.6”

VERTICAL

ISSUE

$545*

3

6

ISSUES

ISSUES

$490*

11

ISSUES

HORIZONTAL

FULL PAGE AD 7.5” Safety 8.875” Trim

$1065

1

ISSUE

10” Safety 11.375” Trim

9.525”

1

$515*

$960* $1015*

3

ISSUES

SAFETY 7.5” X 10” TRIM 8.375” X 10.875”

6

ISSUES

$905*

11

ISSUES

*PER MONTH

MULTIPLE PAGE Discounts $700

$437

4 FULL PAGES

EACH

2 FULL PAGES

16 – 23 FULL PAGES

$354

EACH

$600 EACH

8 – 15 FULL PAGES

Prepay for your ad and receive a 10% DISCOUNT

EACH

$375 EACH

24+ FULL PAGES

Design and production of ads are included in advertising cost, however, if camera ready ads are submitted, please follow these guidelines:

 Only digital files are accepted.  Applications supported are: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.  Formats supported are: PDF, EPS, TIF and PSD.

WAYS TO SAVE

 Artwork and photos should be processed at a resolution of no less than

Turn in a camera ready ad, by deadline (1st of each month, one month prior to publication) and receive another 5% DISCOUNT!

FOR MORE INFORMATION ABOUT ADVERTISING WITH THE LAUREL MAGAZINE, OR TO SCHEDULE A MEDIA CONSULTATION

300 dpi at 100% of desired printing size.  Files should be prepared as CMYK.  All fonts should be Post Script and included (screen and printer).

Email PDF files to: michelle@thelaurelmagazine.com

CALL (828) 526-0173 OR EMAIL info@thelaurelmagazine.com

Special Events

ADVERTISING INVESTMENTS

Special Events

ADVERTISING PACKAGE I ncludes: Event landing page on LANDING PAGE

www.thelaurelmagazine.com (includes link to website, promotional paragraph and photo or video); appears in events search results (alphabetically), display ad on highlands-cashierscalendar.com and ad on Weekly Calendar Eblast.

$100 PER EVENT SEARCH RESULTS

HIGHLANDS-CASHIERSCALENDAR. COM

Weekly

EVENTS EBLAST Blast your event details to our 2,000 Weekly Events subscribers. Our subscribers look forward to the Weekly Events Calender arriving in their inbox to plan the week ahead. Increase awareness of your event with a photo, paragraph about the event, and a link to the event website.

$25 PER WEEK

thelaurelmagazine.com

ADVERTISING INVESTMENT Free to every business in the Highlands-Cashiers Area - Includes:

Standard

• Landing page (with address, phone number and standard stock photo)

LISTING

STANDARD LANDING PAGE

ree to print advertisers F $50 per month non-print advertisers - Includes Standard Listing features Plus:

Enhanced LISTING

SEARCH RESULTS

• link to website • promotional paragraph with company photo or video • appears 1st in category search results (alphabetically)

ENHANCED LANDING PAGE

$50 per month to print advertisers $150 per month non-print advertisers - Includes Enhanced Listing features Plus: • slideshow of unlimited photos and/ or video • placement in hero section on

category page.

• display ad on Laurel’s homepage

Hero

CATEGORY HERO AD

LISTING

HOMEPAGE AD

HERO LANDING PAGE

VIEW ALL AGENCY LISTINGS

$25 per listing (one time charge for as long as the listing is live) - Print advertisers receive two free Real Estate Listing ads - Includes:

Real Estate

• Landing page (with address, link to agency website, link to agent email, promotional paragraph with

slideshow of unlimited photos and / or videos)

LISTING ADS

• Inclusion in Real Estate search results REAL ESTATE LANDING PAGE

SEARCH RESULTS