LAUREL THELAURELMAGAZINE.COM
YOUR GUIDE TO
MEDIA
KIT
2017 PRINT WEB
WEEKLY eBLASTS SPECIAL EVENT
PACKAGES
HIGHLANDS AND CASHIERS
About THE LAUREL PREEMINENT
DISTRIBUTION
Since its inception in 2002, the Laurel
The Laurel can be picked up at
magazine quickly became the popular
hundreds of locations throughout the
reading choice for residents and visitors of
area, including hotels, chambers of
Highlands and Cashiers, North Carolina.
commerce, country clubs, retail outlets, convenience stores, banks, real estate offices, grocery stores and more. The
EDITORIAL OVERVIEW
Laurel magazine is the most widely
Every month the Laurel profiles and promotes
receives thousands of requests for
the area’s people, places and events in a vivid full color format. Serving the many visitors and affluent residents of the region, the Laurel’s monthly features and regular departments include local events, artist profile, history, restaurant profile, homes and
distributed magazine in the area and wedding packets.
PUBLICATION AND CLOSING DATES
lifestyles, outdoor adventure, philanthropy
The Laurel publishes 11 times a year with
and more. In addition, the Laurel contains
distribution beginning by the 1st each
a calendar of events, complete listings of
month. Closing ad dates are the 1st of
restaurants and maps of both Highlands and
the month prior to publication. January/
Cashiers, making the Laurel a vital part of
February combo issue closes December
living, visiting and experiencing the Plateau.
1st; March closes February 1st; April closes March 1st; May closes April 1st; June closes May 1st; July closes June 1st; August closes July 1st; September closes August 1st;
ADDED VALUE Our print advertisers receive a multitude of
October closes September 1st; November closes October 1st; December closes November 1st.
added value incentives at no additional charge: Ad design and ad photography; Listed in Laurel’s categorized index of
WEBSITE
advertisers - with web address; Ad - with
A digital companion to our print magazine,
link displayed on www. thelaurelmagazine.
www.thelaurelmagazine.com offers
com; and Expanded Listing also on www.
web visitors detailed and searchable
thelaurelmagazine.com.
information on our area’s dining, lodging, shopping, events and real estate.
Print ¼
ADVERTISING INVESTMENTS
$310
PAGE AD
1
3.66”
4.6”
ISSUE
$280* $295*
3
6
ISSUES
ISSUES
$265*
11
ISSUES
½
PAGE ADS
$600
3.66”
7.5”
4.6”
VERTICAL
ISSUE
$545*
3
6
ISSUES
ISSUES
$490*
11
ISSUES
HORIZONTAL
FULL PAGE AD 7.5” Safety 8.875” Trim
$1065
1
ISSUE
10” Safety 11.375” Trim
9.525”
1
$515*
$960* $1015*
3
ISSUES
SAFETY 7.5” X 10” TRIM 8.375” X 10.875”
6
ISSUES
$905*
11
ISSUES
*PER MONTH
MULTIPLE PAGE Discounts $700
$437
4 FULL PAGES
EACH
2 FULL PAGES
16 – 23 FULL PAGES
$354
EACH
$600 EACH
8 – 15 FULL PAGES
Prepay for your ad and receive a 10% DISCOUNT
EACH
$375 EACH
24+ FULL PAGES
Design and production of ads are included in advertising cost, however, if camera ready ads are submitted, please follow these guidelines:
Only digital files are accepted. Applications supported are: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. Formats supported are: PDF, EPS, TIF and PSD.
WAYS TO SAVE
Artwork and photos should be processed at a resolution of no less than
Turn in a camera ready ad, by deadline (1st of each month, one month prior to publication) and receive another 5% DISCOUNT!
FOR MORE INFORMATION ABOUT ADVERTISING WITH THE LAUREL MAGAZINE, OR TO SCHEDULE A MEDIA CONSULTATION
300 dpi at 100% of desired printing size. Files should be prepared as CMYK. All fonts should be Post Script and included (screen and printer).
Email PDF files to: michelle@thelaurelmagazine.com
CALL (828) 526-0173 OR EMAIL info@thelaurelmagazine.com
Special Events
ADVERTISING INVESTMENTS
Special Events
ADVERTISING PACKAGE I ncludes: Event landing page on LANDING PAGE
www.thelaurelmagazine.com (includes link to website, promotional paragraph and photo or video); appears in events search results (alphabetically), display ad on highlands-cashierscalendar.com and ad on Weekly Calendar Eblast.
$100 PER EVENT SEARCH RESULTS
HIGHLANDS-CASHIERSCALENDAR. COM
Weekly
EVENTS EBLAST Blast your event details to our 2,000 Weekly Events subscribers. Our subscribers look forward to the Weekly Events Calender arriving in their inbox to plan the week ahead. Increase awareness of your event with a photo, paragraph about the event, and a link to the event website.
$25 PER WEEK
thelaurelmagazine.com
ADVERTISING INVESTMENT Free to every business in the Highlands-Cashiers Area - Includes:
Standard
• Landing page (with address, phone number and standard stock photo)
LISTING
STANDARD LANDING PAGE
ree to print advertisers F $50 per month non-print advertisers - Includes Standard Listing features Plus:
Enhanced LISTING
SEARCH RESULTS
• link to website • promotional paragraph with company photo or video • appears 1st in category search results (alphabetically)
ENHANCED LANDING PAGE
$50 per month to print advertisers $150 per month non-print advertisers - Includes Enhanced Listing features Plus: • slideshow of unlimited photos and/ or video • placement in hero section on category page. • display ad on Laurel’s homepage
Hero
CATEGORY HERO AD
LISTING
HOMEPAGE AD
HERO LANDING PAGE
VIEW ALL AGENCY LISTINGS
$25 per listing (one time charge for as long as the listing is live) - Print advertisers receive two free Real Estate Listing ads - Includes:
Real Estate
• Landing page (with address, link to agency website, link to agent email, promotional paragraph with slideshow of unlimited photos and / or videos)
LISTING ADS
• Inclusion in Real Estate search results REAL ESTATE LANDING PAGE
SEARCH RESULTS