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Explore Stirling Tourism Newsletter 2013
Explore Scotland the next best thing is watching a wee clip about the product. The second example is a small dress shop in Pitlochry, Claire Charles Designs. Janet the owner last year asked if I would put together a video of her explaining how ladies should wear tartan sashes. Janet said she was continually being asked what the protocol was. Well we put this video together along with a number of other short clips showing different ways to tie sashes. Janet phoned the other day asking if I would produce some videos on wedding dresses. She said the tartan sash videos had been really successful and was the best piece of marketing she had ever done. I am not saying that YOU tube videos solves all the marketing solutions, as YOU Tube A Tip from Oban!! they certainly do not, but there are anOne Oban accommodation provider tells us, I believe we will see videos playing a other string your bow in an increasingly that once she gets a booking her next task bigger and bigger part in marketing. competitive environment. is to try and extend the booking.
I will give you two examples of why I A hotel in Pitlochry has over 5,000 views of its rooms. Guests want to get I recently read in PC Pro magazine than an idea of what they are booking in to. no booking fees she has to pay to an online shop found if it had a short A short video helps encourage them to the room finder web sites, video clip next to the product it was stay.
She says if she can get an extra night or think this will be the case. more it is great all round, as there are
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Less sheets to wash and change selling it increased the conversion rate If you go to our Explore St Andrews or very considerably (I believe it was our Explore Inverness web sites you will overs to do
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And importantly the visitors se more when there was no video clip), showing Tube video channels. Have a look and of the area
So what does she do? She confirms the booking and adds a line something like this:-
something like 3X that compared to see links on the home page to the YOU people still like the human touch and you can see the type of videos we produce. We will be doing the same for Stirling businesses.
“Quite often visitors do not realise how much there is to do in the area and wish they had allowed more time in their itinerary.”
Your Comments. Your feedback is VERY important to us , we need to keep evolving what we offer to make sure it is what the visitors want and importantly what the accommodation providers and business are proud to hand out.
“I have attached a link to a guide to the area to give you an idea of what there is to do ….” (and links to the Explore Oban Guide on ISUU). If you go to Explore Stirling web site www.Explore-Stirling.com you will see the guide on the home page, click on the guide and it will open up in ISUU, copy the link at the top of the page for your e-mails if you want to do the same thing.
So please would you give us your comments on anything we do. If you think we can do anything differently or better or just like what we do, please pop an e-mail to james@explorescotland.net and let 2