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ESTILA e m po w e ri n g t hrough style and colour


THE BLOSSOM GIRL ISSUE ESTILA is a British lifestyle publication on a mission to inspire and empower through sophisticated style and colour. We believe that style is about who you are. It’s a way of living. Therefore, we focus on telling powerful stories of self-discovery, creativity and fulfilment. We tell the stories of British emerging designers in interiors, fashion and lifestyle, and women in business. From interiors, art, fashion, shopping to beauty and travel you can get inspired by beautiful imagery, inspirational interviews and helpful advice from our expert editors and writers.

ŠCopyright 2017 ESTILA ESTILA magazine is created and published by Palantti Ltd. The entire content of this magazine is protected by copyright and may not be reproduced without written consent from the publisher. The views expressed in this publication are those of the respective contributors and are not necessarily shared by the publisher. Original work and photography is copyrighted by its owner. ISSN 2398-9041 Printed and bound in the UK by Logical Connections.

editor’s note Welcome to the third print edition of ESTILA magazine. Always passionate about learning and self-development, for this issue I was inspired by the power of blossoming. The word blossom can mean many things. To me, to blossom means to progress and grow. The only way we can do that is to keep learning. Learning about our abilities and ourselves. Learning about the things around us and learning from others. I believe that case studies are one of the best ways of learning. Hence, I’ve included more inspiring interviews with women who believe in themselves and their creative businesses. My starting point for THE BLOSSOM GIRL volume was the stunning "Sonia" on the front cover. Created by a very talented British botanical illustrator, Georgie St Clair, it represents elegance and sophistication at its most creative level. From there we explore interiors designed by a London based interior design and architecture studio, 1508 London, and an effortless eclectic home by Ruth Daniels. In fashion we look into the future of style from Paris 2017 and we discover great emerging designers and brands including Maria Hatling, Black & Sigi and Michelle Lowe-Holder. All of them are creators of their labels but also their lives. I'm introducing a new section called business mindset. It's still an experimental part of our volumes. I'm hoping that, through this new feature, we can encourage you to become a style creator and leader of your own journey. Thank you for reading. I hope you enjoy it as much as I do. Karolina Barnes / editor-in-chief


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EDITORS Karolina Barnes / Anouska Lancaster / Emilia Vespoli / Flavia Young / Nicola McCullough / Ellen Stanton / Sabrina Chakici / STYLISTS Louise Ives-Wilkinson / Athina Bluff / CONTRIBUTORS May Simpkin / Sarah Jones / Karen Haller / Ruth Daniels / PROOF READER Claire Smith / FEATURED PHOTOGRAPHERS Michael Stevens Louise Ives-Wilkinson Karolina Barnes Flavia Young Simon Wisbey Nicola McCullough Ellen Stanton Sabrina Chakici CONTACT / IG @estilamag For advertising and collaborations, please write to Website: COVER: "Sonia" by Georgie St Clair Page 38

content INTERIORS Case Study: Effortless Eclectic Home


Home Tour: Mid-Century Sophistication


Business: Interview with Diana Hill


Styling: Rose Tinted Dreams 28 ART Art is the language of the soul


Cover story: The Blossom Girl - Interview with Georgie St Clair


FASHION Designer Spotlight: Sarah Haran, VVA


Shopping: Bejewelled 48 Business with Purpose: Deborah Campbell


Discovered: Emerging Designers 54 Fashion Forecast: Paris 2017 60 Inside the Industry: Interview with Karen Radley, Scoop


BEAUTY Illustrated Elegance 66 Business: The Face Behind Oskia


TRAVEL & FOOD Exploring Mykonos 73 Eating by Colour: The Mediterranean Way


Recipe: Greek Style Lamb 81 BUSINESS MINDSET Snapshot of your life - Part 2. with Sarah Jones


Branding through Colours 86 EDITOR’S BLACK BOOK 88

INTERIORS “I wanted to create a home with clean and airy feel.”

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i n teriors ¡ c ase study

Effortless Eclectic Style written by Ruth Daniels, photography by Michael Stevens

In the beginning I wasn’t clear what I wanted the concept to be. We bought this house knowing it needed a head-to-toe upgrade and I just knew I wanted to make this house my own. It was only when I started to extensively sift through magazines, take clippings and save images from so much research online that I soon realised what it was I actually wanted. All the images built the picture for me and influenced the direction I was going to take. From these it was clear my focus was on having a lot of my home with clean and airy feel. White was to be the theme with pops of colour in furniture and accessories to add texture. I have always loved anything original, even slightly battered, so I knew I would include vintage pieces of furniture and accessories within the new kitchen and bathrooms. For me, this is key to allow the transition between rooms where you have extended bringing a little of the old into the new. My style is eclectic and never forced!

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Both, colour and texture, are crucial in creating an inviting space. Texture adds visual weight and colour sets the mood. In the main living areas of my house the light, pareddown colours offer a serene calm feeling and by adding textures, such as a massive rug, it adds tremendous depth and immediately changes the feel of the space. The marble worktop in my kitchen speaks volumes as well. I underestimated how much visual impact it would have. I love it. Lighting is key here, it can highlight the contrast of textures in a room, creating more visual interest. Don’t overdo the textures though. Keep in mind they are essential but stick to perhaps three, even use three textures to highlight the same colour palette. This creates a focal point in a room. I have used bold colours in the children’s bedrooms. All the elements of using bedding, cushions, rugs and fabrics demand a very cosy feel for them to relax in. This is echoed in the bathroom where Farrow and Ball’s Railings allows the white sanitary ware and chrome fittings to pop. It’s a room I could live in. Be bold sometimes, you won’t regret it.

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My tips: 1. 2. 3. 4.

If you like something, go for it. There is no specific reason sometimes why I like certain pieces but I just do. They can be so abstract or even a little ugly but visualising them at home rather than in a picture online, or in a shop, mixed up with a ton of other pieces will help you. When starting out, my rule is to invest in a particular item, where that item is to be used heavily i.e. bed, bath, sofa and worktop. Anything that you touch every day or that is a central focus in a room, I believe, needs to be of quality. When buying worktops, especially natural stone, you can barter with suppliers. Go to their unit and pick out your slab and then try your hardest to get the best value for money. If you don’t ask, you don’t get. EBay is also a fantastic source for original unique home accessories and furniture. There are deals to be found but you have to be willing to search and, sometimes, wait. Be patient. Combining the right search along with, sometimes, a seller who is unsure of how to describe their item, whereby they fail to describe key attributes, will reward you with a great purchase at a keen price.

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IG @milla_decor

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i n teriors ¡ home tour

Mid-Century Sophistication interview by Karolina Barnes, photography provided by 1508 London

One thing I love about mid-century design is that it's timeless. To achieve a modern, highly individual interior, which tells the story of its owners, all you need is some accessories, statement lighting, graphic textiles and bespoke pieces of art. This design project in Southbank is a perfect example of not only how to create such an interior but also how to maximise the effects of floor-to-ceiling windows and modern open plan architecture. I interviewed Louise Wicksteed, one of the partners at 1508 London, who are responsible for designing this mid-century, sophisticated home.

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i n teriors · home tour

What inspired the design for this property? And where could our readers start, when designing their own home? What would be your advice? For this project, we looked to the architecture of the building and its Southbank location for inspiration. The Southbank is famed for the Festival of Britain that took place in 1951 and cemented the area as one of London’s cultural and artistic hubs – this led us to choose a mid-century modern aesthetic with lots of one-off art work. The apartment has floor-to-ceiling windows throughout, so we also used the stunning views across London as a backdrop. To plan your own scheme, I would suggest using the language of the building – its heritage, age, location and architectural details – as a starting point. You could choose one key piece and plan other accents around it. For example in this project, we chose the Margaritas print from the Italian fabric house, Dedar, and that inspired the greentone of the sofa.

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i n teriors · home tour

Generally speaking, to make the most of a view, I’d recommend using complementary colours that work with the outlook rather than fighting against it. What was the colour scheme concept in this project? This apartment has a monochromatic backdrop, with accent hints of brass, emerald green and plum. I think when planning a scheme, it is always easiest to add colour through accessories – this means the space can be easily updated as trends evolve. What about the materials you used in this project? Brass accents within this apartment are set-off by the white walls and statement, honed black marble fireplace. The Tom Dixon pendant lights within the fireplace pull everything together perfectly. My favourite pieces within the apartment include the mid-century antiques and the rug, which we designed, was made by The Rug Company. In the 50’s, the Space Race influenced a lot of the artwork, and we used that as the inspiration. Also, because the apartment is on the 36th floor, we loved the concept of being up in the stars.

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i n teriors ¡ home tour

Could you tell us more about commissioning the fireplace - what does a special piece like this bring to a home? Do you have some words of advice on commissioning special pieces? Because this space is big, we needed a real statement piece to fill it, so we commissioned this four metre honed black marble fireplace. Commissioning items allows you to create a totally bespoke piece that is entirely unique to you and your space. When commissioning bespoke items, you need to have a clear vision of what you want – books and Pinterest are invaluable sources of inspiration. And how about the sofa? Is that bespoke too? We designed and commissioned this sofa specifically for this project – it follows the curve of the windows and frames the view as you enter the apartment. I think checking the dimensions, considering the orientation and planning the space is key to success! We chose velvet for its ability to inject an instant hit of glamour and polish to the interior.

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i n teriors ¡ home tour

Do you have a favourite source for mid-century modern style? Vintage markets and hunting around is amazing for finding one-off pieces. 1stdibs and Fiona McDonald always have a good selection on offer. Who are your go-to suppliers for your projects? Porta Romana is great for lamps. The Rug Company has lovely designs and can work on bespoke commissions. Fiona McDonald is a good starting point for antiques. Dedar has fantastic, high-quality fabrics in amazing prints and Skandium is great for mid-century design classics .

ABOUT 1508 LONDON 1508 was established by Hamish Brown and Louise Wicksteed in 2010 as a multidisciplinary Interior Design and Architecture Studio. Over the years it has grown to a strong team of 40 members of staff which includes five architects. 1508 specialises in high-end and boutique interior spaces in the residential, hospitality and commercial sectors and their projects have won several awards including a UK property Award, Best London Interior Award and an International Design Award. The designs they produce are not formulaic or style driven but rather derive from measured principles. Taking into account history, geography and the vernacular of the architecture, they tell a story of each project they undertake. Although expression is at its core, they also apply strategic thinking and a highly structured framework into each design, resulting in highly sophisticated, beautiful and timeless spaces.

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IG @1508london

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i nteriors ¡ business

Diane Hill interview by Athina Bluff, photography provided by Diane Hill

Always having a passion for oriental design, Diane Hill launched Diane Hill Handpainted Interiors in 2016. After working as a senior designer at Fromental Wallpapers, where she created unique, bespoke designs for a prestigious client base including high-end interior designers (Helen Green Design, Candy and Candy, Wynn Casinos), celebrities (Lady Gaga, Kate Hudson, Gwyneth Paltrow) and, most notably, the interior of "the most exquisite Rolls Royce to date", Diane now creates her own designs and oh.em.gee are they to die for! Drawing on inspiration from historical reference books, Far-Eastern art and ancient technique, she tastefully adapts classic designs to suit modern interiors. Here we talk to Diane about her journey in more detail, her challenges, lessons learnt and the mission she has for her brand.

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What has been your journey so far that led you to designing and creating your own products and brand? During my textiles degree course at Manchester I fell in love with wallpaper and began painting my own designs. There was a strong emphasis on still life painting, particularly of flowers and plants. I was desperate to work in a design studio, if the philosophy was hand-made, I applied! I particularly fell in love with the Chinoiserie wallpapers made by Fromental. Although at the time I knew nothing about Chinoiserie, the scenic designs really caught my attention. I managed to wangle a work placement for a week, and thought "I need more of this in my life, I am not letting this one go!" I tried my best to keep in touch with the design director, and even sent her a hand-painted personalised cushion. Soon after that I was offered a job! I became their senior designer, travelled globally, was trained to paint in China and worked in some of the world's most exquisite establishments. Things didn't work out which was largely due to the arrival of my second child, expensive childcare and difficulties juggling work and home life. I had often been asked by clients why I couldn't just come and paint the designs straight on the wall, this led me to begin creating my own hand-painted murals with a strong emphasis on Oriental style art and Chinoiserie.

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What is your mission with Diane Hill Hand-painted Interiors? My mission is to create beautiful interior paintings that turn heads, to offer a high-end luxury service and to turn my clients' ideas into specially tailored unique designs. I offer a very personal service from start to finish. I love to spend time with my clients really understanding what it is they want, I allow them to become part of the design process and this is key to creating something wonderfully unique. I am also not confined to walls, if something can be painted - I will paint it!

What has been your biggest business challenge so far? Honestly, it has been juggling a family and the business! I started this business when my second baby was 12 months old, I also have another 8 year old daughter. Starting up the business meant we did not yet have the income to allow for childcare, so my husband and I had to work out ways of allowing me to attend meetings or projects on site. Even now that I have childcare, it is still sometimes hugely challenging to orchestrate the kids drop off and pick up times, plus the clubs and play dates!

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How did you overcome the fear of failure and any insecurities you had? Great question! It was a tonne of will power and constantly reminding myself that I knew I would succeed, there was never a chance I would give up on this. I knew that my work was good enough and I have the drive, determination and willingness to succeed. For the first six months things were so hard, I had very little business but every day I continued to paint relentlessly for my Instagram feed, slowly growing a following that eventually led to real business.

What would you say to anyone who is thinking about setting up a business in the interior design industry? Whatever goals you set yourself, never give up on them. Determination will get you where you want to be. Use Instagram wisely. It can be one of your greatest tools to allowing you to connect with a huge audience globally. Form strong relationships with people in the industry, keep in good contact and you will soon find that those relationships lead to more opportunities. IG @dianehilldesign

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i nteriors ¡ styling

Rose tinted


words, styling and photography by Louise Ives-Wilkinson

When designing a room from scratch, one of the first things to do is work out the main function of the space. Of equal importance is to also ask yourself how you want to feel when you are in the room. In doing this you can ascertain a list of adjectives from which to reference when making interior design choices such as the colour scheme. Bedrooms should be a sanctuary for relaxing, so although you may want to add colour for personality, you need to find the right balance of colours to avoid ending up with something more vibrant than the head wear of Carmen Miranda or you won't be nodding off anytime soon. For this shoot I wanted to show colour doesn't always have to be so bold, it can be used in subtle ways and still give impact. If I am honest, before becoming a mummy I was a neutrals girl and loved nothing more than a white, textural interior. Maybe it was being around the vibrant, kaleidoscopic world of children's paraphernalia that triggered me looking at colour in a different light. Since working for Estila magazine I have been pushing my own boundaries and creating interior schemes my former, before children, self would never have dared. The "Velvet Goldmine" feature in Estila's Volume 2 was the brightest, boldest scheme I have created to date and I was a little nervous at the reception it would receive, but it got such amazing feedback it made me realise that sometimes you just have to throw caution to the wind and go for it!

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i nteriors · styling

Chesterfield Headboard in Grey British Velvet, SUENO ( | Fallen Poster, DESENIO ( | Soft Pastel Pink Marble Wallpaper, MURALS WALLPAPER ( | Tosade Side Table, Plushious Bedspread, Cushions in Emerald Green and Dusky Pink Velvet, THE FRENCH BEDROOM COMPANY ( | Linen Bedding in Pale Pink, ADA & INA ( | Simba Mattress, SIMBASLEEP (

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interiors ¡ styling

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i nteriors ¡ styling

The chosen palette for this shoot evolved from the pale pink marble wall mural. I have always loved pink and was thrilled to learn it is here to stay for SS17. Using a complementary colour scheme (choose colours opposite each other in the colour wheel) of dusky pink and emerald green gives the pink a more sophisticated vibe and the touch of burgundy adds a contemporary edge. If you are struggling with where to start with your room design I would advise you to choose three colours as your palette and use them as per the textbook formula in a 60/30/10 ratio to help give you a well balanced scheme. Saying that, I believe rules are there for breaking and often beautiful things can emerge from experiments or accidents so my advice is to play around until you reach a point you feel happy with. Every picture tells a story...

HEADBOARD STORY Sueno, Spanish for "dream", is a family run business who have been making beautiful handcrafted beds from their showroom and manufacturing plant in Yorkshire for 43 years. The beds are made to order and can be upholstered in your chosen fabric, of which velvet is my favourite, of course! The quality is excellent, the price reasonable and delivery fast and efficient, what is there not to love.

BEDSPREAD STORY Don't be fooled by the name, although The French Bedroom Company stocks a large amount of French style furniture. They also have plenty of contemporary pieces mixed in, such as the gorgeous side table and velvet bedspread used in our shoot. Georgia has been running the company for ten years and won many awards, with such a wide variety of products for sale, you can see why.

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interiors ¡ styling

THE ART STORY For unique art prints at unbelievable prices look no further than Desenio. Although based in Sweden they have a large customer base in the UK and with free shipping on orders over ÂŁ29, the location is not a problem as delivery is under a week. Not only selling an enormous collection of prints, you can also pick up frames, picture ledges and anything you could possibly need to hang your art.

Using colour can be daunting but just remember that nothing, including paint, is permanent. If you need any assistance with your colour schemes, please feel free to drop me an email

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IG @louise_ives_wilkinson_design

ART “Abstract art evokes different feelings and emotions.� Anouska Lancaster, Interior Designer & Editor

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art · spotlight

Art is the language of the soul interview by Anouska Lancaster, artwork provided by Elizabeth Hornby

Meeting Elizabeth and seeing her first collection was comparable to the feeling when you land somewhere exotic and the aircraft door finally opens. Fresh air, excitement, colour and warmth knock you for six. Trying to absorb every joule of energy, my eyes hurried over the unexplained composition of inks, acrylics and watercolour combinations. Each piece is a wild journey of discovery. All the paintings have one common denominator, a chakra that I live and breathe by, "there are no rules". Freedom and passion is unveiled in every brushstroke and with each dribble of ink – freely travelling in any which direction it desires. Elizabeth has bravely left behind all she knows to follow her heart and her dreams. Knowing that she was put on this earth to paint; she has willingly succumb to this overwhelming force of nature. "Art is the language of my soul" - Elizabeth tells me and this clearly shows in her work. Wild, passionate and unexplained creativity oozes out of every piece; each telling a story through its unruly composition. Saying that, Elizabeth’s paintings do not command emotions or feelings – they are not labelled but are left completely to the individual’s interpretation. Abstract art evokes different feelings and emotions based on what different people see in the painting. One person may see a childhood memory, whilst another may see a glimmer of their hopes for the future. For example, on Instagram, Elizabeth relates personally to one of her pieces, describing it as a flashback to the 80’s, encompassing neon tracksuits, reebok pumps and summer days eating mint choc ice cream. In comparison, I see brightly coloured juicy watermelons and berries chilling on an iced Caribbean buffet - two completely different interpretations of the same painting. This is what makes Elizabeth’s work so fascinating to me – it’s "adjustable" to the individual. Elizabeth manages to create endless possibilities that adapt to the individual’s personal vision or journey, and create feelings that talk directly into the soul. I met with Elizabeth in her home town of Fleet in Surrey to learn more about her journey so far, and to discover what the future holds for this courageous young artist...

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From top left: "Catwalk" | "Attracted" |"First Love"

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art ¡ spotlight

How did you get into the world of art? I've always been creative and had a passion for art and design. From an early age I can remember designing dresses and shoes and dreaming of them shimmying down the catwalk, or working on my calligraphy skills or playing with watercolours. But as I got older and life started to become more serious, I started to spend less and less time on creative pursuits. Until one day something happened to me that set me on a journey of self healing. My creative self came to the rescue and I've been painting ever since. Not only does the physical act of painting help to focus my energy, but spiritually, painting has really shown me what is good for my soul. It's such a blessing that my paintings call out to people and uplift and inspire in ways I didn't expect.

How would you describe your style in life and your work? I've always had a very bohemian approach to life. I'm a dreamer and I don't tend to fit into one particular style or group. I'm driven by my feelings and emotions - particularly in my art style. My paintings are completely expressive - I never plan any of my art. I stand in front of my canvas, with a colour palette in mind and paint what I feel. It's such a cathartic experience. I guess my art style is classed as abstract expressionism it's emotional, unstructured, sometimes chaotic, colourful and straight from the heart. Sometimes, when working on a commission, I'll ask a client to tell me what their most treasured memory is and what colours play a part in that memory. It helps me to connect emotionally to the painting I'm creating for each client and it’s important for me that they feel an emotional connection every time they look at the painting to.

How important is colour in your artwork? Colour is probably the most important aspect of my work. Colour can tell a story when shape and style sometimes cannot. Colour affects our emotions. It can be calming or energising, uplifting or draining. I tend to paint with bright, uplifting, vibrant tones as I strive for paintings full of happiness, emotion and energy. I enjoy the play on contrast - light and dark and brights and pastels.

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Where do you find your inspiration? Have you got mentors or other artists you look up to? I'm often influenced by music. Depending on my mood and the painting I'm creating I'll listen to anything from classical to rap. To me art and music go hand in hand and the two together have a magical quality. I'll often listen to music and see the melody as shape and colour in my mind’s eye. Other inspiration can come from travel, nature or memories but mainly I paint instinctively from my heart. I admire the passion and energy of the abstract expressionists of the 1940's, especially since this art style came about at a time when the world needed something fresh, uplifting and true. Jackson Pollock's use of colour and expressive technique and Clyfford Still's use of shape and scale are incredible, they painted with their emotions and they were so ahead of their time. What is the best way to start being creative with art and how can we express ourselves through painting? My only advice to start being creative with art is to not worry or think about the outcome. Try not to think at all. Being creative starts with allowing your authentic inner self to come out and express itself. Forget about everything; clear your mind and just paint. So what if it goes wrong or doesn't look right - you can try again. The beauty of art is that it comes from within. Whatever you want to express with painting or any other form of art is completely in your control. Art is entirely subjective and that means there is no right or wrong. So ignore your inner critic and paint with reckless abandon I promise it will feel wonderful and liberating.

For further details please visit and follow Elizabeth's work on Instagram @neptune_soul. IG @noushka_design

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art ¡ c ov er stor y

The Blossom Girl interview by Karolina Barnes, photography provided by Georgie St Clair

We are constantly bombarded with visual information every day but frankly most of it is the same. I'm fascinated by creatives who do things differently, who use visual expression to fulfil their need for creativity. When I came across the stunning botanical illustrations by Georgie St Clair, I wondered how she came up with the idea of using the mixed media and techniques she does in her work. Her out of the ordinary artwork is simple yet complex at the same time. It draws you in through its elegance and sophistication, which is very captivating and dramatic. I call her the Blossom Girl.

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art · c ov er stor y

When did you realise you have a passion for art? I’ve had a passion for art ever since I can remember. I was always making, painting, teaching myself to knit scarves for my dolls, or creating jewellery to sell at car boot fairs. Unfortunately I didn’t pursue my passion in my teens and go to art school. Instead I got a degree that would enable me to get a "proper" job. Thankfully my education led me into design and digital marketing, which are great skills to have, especially now as a small creative business owner. However, throughout my years of working and having my family I’ve continued to draw and create. Now I’m just about to reach the grand age of 40 it’s time to focus on my creative work again. Like I wish I had done 20 years ago.

How would you describe your style in life and your work? My style in life and work is to try and keep things simple, fresh and always elegant. I’m a less is more kind of girl. I love the Chanel quote: "Before you leave the house, look in the mirror and take one thing off.” I think this is a great tip for design and in life general. Do away with the unnecessary clutter.

How important is colour in your artwork? Colour is so important! I’m really interested in colour psychology and its ability to portray a message. I tend to prefer limited colour palettes, I think they are so much more powerful. I’m now also discovering more and more about the language of flowers. Different flowers symbolise different messages. For example a red rose means love, passion and beauty. A white rose symbolises innocence and purity. But give a red and white rose together and they symbolise unity. Fascinating.

You have a very unique way of creating your art. Can you describe the process? I play a lot with mixed media. I often start with a pencil portrait or drawing or a simple watercolour painting. I’ll then collage real flowers onto the drawing or onto the painting, add more paint, draw a little more… it’s a gradual process. I’ll then photograph the image with my DSLR and continue to work in Photoshop. There’s a lot of these experiments on my Instagram account. I simply like to play around and see what happens.

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Where do you find your inspiration? Have you got other illustrators you look up to? I’d would really like to take on a mentor. As a creative I’m very guilty of letting my brain go off on a tangent. I want to do everything and then get overwhelmed. I think I need someone to bring me back in line! Inspiration is everywhere. I live in Brighton so I’m never short of interesting people, events, quirky ideas to inspire me. I’m near the sea and the South Downs so I’m never short of natural beauty for inspiration either. Dare I say Instagram is also incredibly inspirational. The amount of talent I’ve discovered there is astounding and has pushed me to really up my game visually. My art has really improved since starting over there. I absolutely love what Anna Rifle Bond has done with Rifle Paper Company. She’s taken beautiful simple designs that are instantly recognisable and dominated the stationary market. Kelly Smith aka Birdy and Me is the illustrator whose work made me want to start drawing again many years ago! And in a completely different space is Krisjana S Williams. She’s a mixed media artist who has created work for Fortnum & Masons, Penhaligons and even the Rio Olympics. She also has a line of interior products such as lamps, wallpaper, cushions etc as well as the prints. Her work is stunning!

For further details, please visit and follow Georgie on Instagram @georgiestclair.

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FASHION “Because fashion can be purposeful.”

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fashi on ¡ designer spotlight

Sarah Haran, the founder of VVA interview by Karolina Barnes, photography provided by Sarah Haran

How did you come up with the idea of launching a luxury handbag label? I came up with the VVA concept in 2011 but have really focused on the brand in the past year. It has been quite a journey as the idea developed from a combination of different influences in my life rather than from one idea. As a director of an AIM listed Cloud Computing company, travelling every week with meetings during the day and functions in the evening and being faced with baggage restrictions I knew first hand that having a multi-functional handbag would be useful. I saw an opportunity to address my travel frustrations by creating a handbag concept that could transform from travel to business to play. My idea was to combine functionality and versatility with style – utilising the very best leather and metal components. I now have 12,000 followers across social media and have my handbags worn by more and more fans as well as some UK based celebrities. There is still much to be done though to grow our brand!

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fashi on · designer spotlight What is your mission with VVA? VVA’s mission is to create a new concept in handbag design that offers the user more style, more functionality and therefore more enjoyment from using their handbag. VVA does this by designing individual, functional and versatile handbags that appeal to handbag lovers, who enjoy premium well-priced accessories. We want to appeal to individuals, who value choice of use in the handbag products they use, and value handmade individual high quality products. We want our users to carry their life in style! What has been your biggest challenge so far? When I started VVA one of the objectives that I wanted for the business was to have handbags made in Britain. I never wanted to be designing handbags that ended up being made in high volume in faraway places. It was fine in the very beginning, when we had lower numbers of handbags needed and they were all produced in my home studio. However, this wasn’t sustainable, as demand grew, so we had to start to look for manufacturing. The first big challenge was actually finding a manufacturer and once we did, it was the whole process of set up. The costs of production are higher than off-shoring to Europe or the far East, but the reward has been that we have full control over our supply chain and our manufacturing. If there are any discussions required we can feasibly pop along to see them! As we develop though, it is something that I am very aware of as there are not many handbag production/manufacturers in the UK. How did you overcome the fear of failure and the insecurities you had when starting your business? This one is a hard question to answer. Some days I wake up and actually think I have gone mad trying to launch a handbag company when there is just so much competition and some really large brands to compete with! But then I remember that I really love what I do and somehow this keeps me trying to push on. I really don’t want to give up! I then tend to get very practical, make to do lists and ensure that they are in small bites so that I do not become totally over whelmed with what is needed! Then I try to make sure I time manage myself properly to attend to the stuff I don’t like doing that much – you know the finance, the follow ups, thinking up ways to get attention on the brand etc so that I can give myself quality time for designing our beautiful products. What has been your biggest business lesson you learnt while setting the foundations of your brand? I am fortunate I guess in that I have worked in business for a while now so that has helped me avoid some of the more basic mistakes one can make. That said my business knowledge is very much around technology and so I have found myself swayed far too easily by listening to “experts” in fashion. It’s easy for this to happen when you don’t know what you don’t know, so this coming year I have signed myself up for a crash course in Fashion Brand building to ensure I widen my network and have far more reference points to fall back on. As they say each day is a school day and that’s what makes this so exciting!

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"Our bags are all about style, functionality and enjoyment. V VA appeals to professionals and fashion enthusiasts. I'm looking for year on year progress and potentially to broaden our product range in near future."

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IG @vvahandbags


Bejewelled research and graphics by Emilia Vespoli

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IG @via_san_vito


3. 7. IG @via_san_vito




1. Eichholtz Lecanto Mirror, HOUSEOLOGY 2. ETRO Silk Blouse, MY THERESA | 3. Heathfield & Co Mia Table Lamp, HOUSEOLOGY | 4. JONATHAN SAUNDERS Nouveau Hand Knotted Tiberan Wool Rug, THE RUG COMPANY | 5. CHLOE Suede Pumps, MY THERESA | 6. ROKSANDA Besa Leather Shoulder Bag, MY THERESA | 7.


& Tradition Cloud Two Seater Sofa, HOUSEOLOGY | 8. Orbus Linen Pillow, VIA SAN VITO


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Deborah Campbell estila 50

fashion ¡ business

Building A Business With Purpose words by Karolina Barnes, photography provided by Deborah Campbell

Behind almost every business that catches my attention, I find a woman on a mission. In particular, I get inspired by women who not only make a leap into the unknown and start the journey into entrepreneurship, but also they have a real need, and a drive, to make a difference. When I spoke to Deborah Campbell, the founder of a namesake atelier, I felt energised by her passion for ethical trading in the fashion industry, how she turns art into a oneof-a-kind womenswear collection and also how she wants to help vulnerable children suffering with burns as a consequence of war through her profit donations. Here she shares with us her journey so far.

How did you get to where you are now? Working in fast fashion for 18 years and getting disillusioned with cheaper prices year on year fuelling more and more consumption made me realise this business model was not sustainable and instead of being part of the problem I wanted to be part of the solution. Setting up a sustainable brand is more than a dream realised, it’s a call to action to be the change we wish to see in the world. The challenges of setting up a sustainable brand are immense. Creating best practice using fabrics that are ethical and sustainably sourced and produced is difficult due to high price and minimum quantity restrictions. Sourcing fair trade factories that will work with a startup has also been tricky. I have had my fair share of brick wall moments with factories going bust in our first 6 months, which nearly closed me down, and fabric turning up wrong. However, the "over the rainbow" moments like being in the window of Anthropologie and getting into John Lewis makes the challenges all worthwhile.

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fashion ¡ business What is different about DCA and what is your mission with it? Our signature is striking print inspired by art and nature. We create wearable art that offers women one-of-a-kind designs. Our lovely customers tell us that when they wear our prints because the compliments from friends make them feel great. We work with fabrics made from recycled plastic bottles. We donate 20% of our profits on our T-shirts to The Phoenix Foundation, which is a charity raising money for children suffering burns as a consequence of war. We are planning other collaboration with charities on our mainline as well as our T-shirts. The mission at DCA is to create contemporary season less style, supporting and showcasing the many hands that touch our collection by paying a fair wage enabling a brighter future for the makers of our collections. How important is ethical trading to you and your brand? It’s really important that we support the "many hands" that make our collection because we should treat the people who work on our clothes with respect and ensure they are paid fairly so they can maintain a sustainable future for their families. The people who make our clothes are as important to us as our customers. They are human beings with great talents and we should celebrate this. What is your view on the current mainstream fashion industry? It is vast network employing millions of people and it has been impossible to monitor the makers and their rights. Many mainstream stores claim they are doing good work and have best practices set up, and indeed some are succeeding. However, because little or no regulation exists in the monitoring of or even benchmarking best practice there are many makers exploited by poor working conditions and poor pay. What can we do to make a change? The more the consumer is aware of poor practice, the better. Fashion Revolution are paving the way for consumers to ask "who made my clothes". This works on two levels, it forces the retailers to answer and it allows the consumers to have a voice. In addition the brands doing good work can support the campaign and show it is possible to be transparent and offer ethical fair trade best practice in the work they do by showing the factories and workers in a bid to offer transparent supply chains.

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As a consumer the best thing to do is pay attention to who is making your clothes. The brands are more willing to share their practices transparently and often show where and who make their clothes on their websites. Watch the True Cost movie, this will absolutely change the way you look at fashion.

IG @deborahcampbellatelier

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fashi o n ¡ emer ging designers

Little treasures discovered words, styling and photography by Karolina Barnes

One of our missions is to go deep underground in order to search for the next lifestyle and fashion label that will be big in the future. If you are uninspired by the high street, or are looking for something unique and handmade with love and care, we have something here for you. Inspired by the colours of spring, I curated a small collection of wardrobe and lifestyle pieces, which not only are made with great imagination and creativity but also have amazing stories behind them.

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fashi on ¡ emer ging designers

Every picture tells a story....

SCARF STORY The Butterflies scarf is an ode to the landscape and beauty of Morocco, from it's sprawling desserts to its misty mountains and quaint cities. Trained as a watercolour artist, Roopa Sachidanand creates unique pieces of art that are intricately painted, designed and digitally printed in the UK on sumptuous fabrics. Dolce Roopa scarves are made of 100% silk, each elaborately designed in delicate colourways with a romantic aesthetic. Available at

CUSHION STORY Designed and handmade by Fiona Pitkin, this cushion is created by painting soft subtle washes of colour into velvet. Then rich deeper pigments are added for contrast, sometimes blending haphazardly but also beautifully. Fiona’s inspiration comes from beautiful combinations of colour that happen in nature. Available at

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fashi o n · emer ging designers

THE BAG STORY The concept for the bag is to break down all pieces into geometry and basic pattern by overlaying textures and layers. Using various materials such as cork, Italian embroidered ribbon and leather off-cuts, each piece is hand woven, folded, repeated, twisted and formed in a London studio of fashion accessory brand, Michelle Lowe-Holder. Michelle's AW17 “FRACTUALITY” collection is an exploration of nature’s elemental 3D patterns. Natural materials such as wood, rubber and cork are mixed with perspex and Italian embroidered ribbons, which are hand sewn into layers over cuffs collars and clutches. Textured surfaces of cool mint, deep burgundy and warm honey birch wood tones create oversized and tactile patterns mimicking nature’s many geometric forms. Available at

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fashi o n ¡ emer ging designers

THE BELT STORY The Marici Belt is inspired by the myth of the Goddess Marici, revered by Samurai and invoked at sunrise to achieve victory before going into battle. Marici means light or mirage. This is a versatile wardrobe piece by Sarah Bond which fuses a corset and belt into one. Designed to flatter your figure. Made from structured neoprene with leather corset lacing. Available at

THE RING STORY The Skylar Ring is a handmade statement piece by Black and Sigi. Inspired by the summer skies at dusk featuring a pastel palette, using druzy stones, Amazonite, Chalcedony and Swarovski Crystals to create a summer sensation that you can wear all year round! Available at

THE BRASS PLATTERS STORY These gorgeous Antique Brass Platters can be used as either food trays or for displaying your vases, candles or other treasures. The delicate rose shades on the inside contrast beautifully with the metallic exterior. Available at

THE TASSEL NECKLACE STORY A real statement piece, the cobalt blue Oceana Tassel Necklace is handcrafted with vibrant cobalt glass crystals and turquoise howlite beads and is finished with a long, slinky cobalt tassel for a luxe look. Perfect for summer holidays! Available at

THE DRESS STORY Beautiful and simple, the Aimee Dress is the perfect spring daytime addition to your wardrobe. The straight cut combined with the pleated panel detail create a modern silhouette that is flattering and timeless. Available at

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fashion ¡ latest re port

Ahead of the time: Paris 2017 words and photography by Flavia Young

Picture this, it is Paris Fashion Week, March 2017, the calendar end to the long European winter, but in real effect, still very much winter in a rainy, cold Paris. That boring time of the year, sartorially speaking, when none of your clothes feel exciting anymore. You have a wardrobe full of "new season" purchases, but it may be another few months before you can actually wear them, meantime you are stuck wearing your winter knitwear and coats, which have been on repeat for the best part of the last six months...argh. But in the fashion business we don't let this get us down, so as the "new season" purchases lurking in our wardrobes wait patiently for their big "coming out" day, we have already forgotten they exist and are currently looking into the new shape of things to come for AW17-18!!

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fashion ¡ latest re port

And the answer is, to my taste, not much. Born in Rio and with most of my youth spent in South Africa, summer is the season I am comfortable dressing for, comfortable having fun with. Winter dressing for me is all about chic, timeless separates that work hard for their money. Nothing too out there, too loud, too distinctively shaped and very importantly, nothing cheap looking. Winter is the time to splash your hard earned (or not) cash on the absolute best your money can buy. Simple maths really, on a cost per wear basis, nothing is more cost effective than a fabulous coat or knit that you will feel great wearing day in, day out for a long few months to come. While in Paris, I popped into my favourite trade show of the fashion calendar. Tranoi Paris runs alongside Paris fashion week's dates and it is where new talent mixes with established names, all under one roof, to showcase their vision as to what it is that we will want to wear in six months' time. I floated towards some well-known, old loves but was pleasantly surprised to discover some brands that although not yet mainstream, cannot be too far from being one soon. First off, I entered Tranoi after a two-season hiatus and the grandeur of the La Bourse building still left me in awe. To better complement it, the tradeshow organisers have also upped their game with fantastic facilities spread on every corner, from little water coolers and espresso machines for attendants to help themselves from, to gorgeous chill out areas serving everything from dim sum to macaroons. Right at the entrance, I came across a very buzzy stand and as always, curiosity got the best of me. I am grateful it did, as I discovered a stunning collection of luxurious Japanese knitwear that I just picture I could simply live in. Unfortunately, I did not get to ask much about the label, as they were attending to an endless stream of eager buyers wanting to stock the label in their stores and boutiques. I have however since discovered they do have a website: evam eva. Well worth checking it out.

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fashion ¡ latest re port

"In our creation, we are inspired by the beautiful nature around our factory. Our hue and colour tones are gentle and soft as the beautiful scenery in Yamanashi."

We are very proud of the quality of our garments because we make all of them in our own factory in Yamanashi, Japan. Our motto: "Feel comfortable both in wearing and seeing it" is what we value and seek. We believe that is what attracts many customers all over the world. The name "evam eva" comes from the Buddhist scriptures. Our second line "evam eva vie" is a relaxing collection. Inspired by the French word "vie", meaning life, it includes some loungewear, innerwear and towels as well.

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fashion ¡ latest re port

Fur, as always is the case in Paris, featured hugely at this show, surprisingly, as I am convinced that fur was a lot less prevalent this past winter than it had been the previous ones. It seems I was wrong and the desire for the luxurious warmth of a fur jacket is not yet on its way out. In my view, fur is skin, just like the cow skin on our leather shoes and handbags, but I only wear or highlight furriers with an impeccable track record on the origins of their furs. The high-end designers that never source furs from countries with an inhumane track record on how they treat their animals. The ones featured here are all sourced in Europe from accredited suppliers.

At Tranoi, I find the accessories are a mixed bag. You will find anything from the crassest of wares to the fabulous Linda Farrow and Faliero Sarti, sunglasses and scarves respectively who need no introduction. On the homeware front, no respectable homeowner should be without a piece by the uber chic Fornasetti. I am currently amassing a huge collection of their wall plates featuring Lina Cavalieri, but their collections have extended and now include gorgeously fragranced objects.

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IG @luxe_layers

fashi o n · fiv e minutes with...

Karen Radley of Scoop International interview by Karolina Barnes, photography provided by Karen Radley

Tell us what has been your journey so far and why did you decide to start Scoop? How did you spot the need for it in the market? I launched Scoop in February 2011, but had the idea in my mind for years. Whilst working for DKNY scarves I used to travel to Como in Italy with leading department store buyers and on one of these trips I mentioned my idea for a contemporary designer trade show. On every occasion the buyer and I subsequently met, she asked me about my project, so in the end I researched hard and some 6 years later, in mid-December 2010, I had the opportunity to launch the first ever Scoop, 8 weeks later with 50 labels. Fast forward to 2017 we now boast some 250 contemporary designer collections – quite a journey. What was the biggest challenge for you when setting up the first Scoop show? I only had 8 weeks to pull the show together – both exhibitors and buyers! I called in many favours from friends and contacts within the fashion industry. By mid-January 2011, with the show looming in February, I realised I had spent 4 weeks over the Christmas period contacting potential exhibitors and not started reaching out to buyers, and had to get my skates on calling retailers and department stores – a big challenge. You seem to support, and give the opportunity to, niche designers to showcase their collections and products to buyers and trade. What can they do on their part to ensure that they get the maximum out of the show? I believe designers should present co-ordinated and fresh collections, well thought out and keenly priced and produced by a high standard factory or studio. As someone who has been in the fashion industry and business for a long time, what would be your 3 tips or advice to any new niche designer? My 3 tips would be as follows: Be true to yourself, learn and love pattern making and think creatively. What are your plans for Scoop in the future? To always deliver an interesting and fresh show every season!

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BEAUTY “When creativity in beauty, colour and pattern collides.”

From top left: Always Room for More Print, London Love Letter in pink, Embankment Tulips in Pink and Blue

be auty meets fashion

Illustrated Elegance text by Karolina Barnes, photography by Simon Wisbey, model Kristy Lee @Models1

When two artists passionate about beauty meet for a collaboration, you know that something great is going to come out of it. Both embracing style rather than fashion, both working with balance and colour. One is an artist and designer, the other is a makeup artist. We talked to Maria Hatling and Tahira from Beauty By Tahira about their approach to beauty, colour and pattern.

THE SCARVES - MARIA HATLING My work is informed by many sources. I was born in South Korea, adopted to Norway where I grew up before I came to London to study and work in my early twenties. My visual language is therefore shaped by this journey as a whole. I am drawn to photographing abstract compositions of colour and shapes that speak to me when I am out exploring. These photographs are often the starting point for my work. I mix the colour stories captured with my camera with my hand drawn illustrations. I use techniques such as watercolour, spray-paint and collage together with my signature style of illustration drawn with large black permanent markers to make artwork used for textiles prints and paintings to hang on the wall. My scarf collection is non-seasonal and instead of launching a new collection each season, I choose to release one new scarf, and the story behind the artwork, each month on my journal.

From top left: Ditsy Meadow, Monogram Dot Grey, Embankment Tulips in Pink and Blue, and Embankment Tea Rose

Maria Harling scarves are available through

IG @mariahatling

be auty meets fashion

MAKEUP - BEAUTY BY TAHIRA Creating this look for Kristy was a dream. I knew I wanted the makeup to be pared down yet elegant, allowing Maria's work to do the talking. When designing the look for a shoot, I need to take all the visual information into account; the products being shot, the setting, the lighting, and of course the clothes. With this information I can decide on the look, once the model has been selected of course! Kristy is the perfect modern model with lovely freckles skin and light eyes, her youthful appearance that is cool but still carries the wisdom and confidence of a woman over 30.

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From top left: Spot Arrow and Spectacles in Pink

I gave Kristy a "barely-there" base using The Well People Tinted Moisturiser in Fair to just give a dewy finish to her lovely skin, allowing her freckles to remain visible. I enhanced Kristy's eyes using a bronze /champagne palette to add soft definition to Kristy's eyes. I used Lily Lolo Eyeshadow palette in Laid Bare with Dr Hauschka Brown Pencil and Well People Golden Mocha Pigment. This colour combination is perfect to enhance blue eyes. Since Kristy's eyes are smaller, I kept everything quite clean and light, curling her lashes before adding RMS black volumising mascara for definition. For her lips and cheeks I used peach tones for a fresh Spring / Summer look that would work with all the bold and bright colours of Maria's scarf collection. For the lips I used Green People Velvet Matte in Damask Rose, and for her cheeks I used a bit of Inika Bronzer with light Pink by Elate Cosmetics. All the makeup and skincare I used is either organic or from natural brands that contain no toxins. As a professional makeup artist, my focus has turned to cleaner cosmetics in the past two years. I believe that they are better not only for myself and my clients but also for the environment. For more information about Tahira, her advice and product information, please visit her website as listed below.

IG @beautybytahirauk

beauty ¡ business

The face behind Oskia interview and photography by Nicola McCullum, images provided by Oskia

Often the most innovative products evolve from their creator's individual needs, which is exactly how OSKIA skincare came about. Only naturally derived, skin-kind ingredients and a wealth of expertise are used in this independent brand's award-winning collection. Estila team essentials include the Renaissance Cleansing Gel and Mask... equally effective and a joy to use. Founder, Georgie Cleeves, comes from a family of entrepreneurs going back generations. I caught up with her to talk skincare and a refreshingly down to earth business ethos.

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beauty · business

Everyone loves a good back story and we know yours is a personal one - can you tell us about the inspiration behind OSKIA? You could describe OSKIA as a bit of an accident. Back in my teens I suffered from severe cartilage damage in my knees (from over skiing – my mother skied for Britain) and after my fourth knee operation my father persuaded me to try his horse supplement that was designed to improve the joints of race horses – MSM, the most bio-available form of sulphur and known for its collagen boosting properties. He introduced MSM to the market over 30 years ago. Needless to say my knees completely repaired, so much so that I climb, compete in triathlons and was a ski instructor for a year, with no pain at all. What I didn’t expect was the dramatic difference in my skin. My acne and eczema both disappeared (a rare combination) and my hair and nails became strong and long. The seed of an idea was sown. Life and a career got in the way, but in 2009, after spending 4 years investigating the effects of nutrients on the skin and skincare therapy, OSKIA was born.

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What was your biggest challenge when setting up OSKIA? The name! It needed to be trademarkable and totally unique. It took us months to come up with OSKIA which is derived from the Ancient Greek for "delivering beauty" and "nutrition". What do you think sets OSKIA apart from other skincare brands? Integrity and honesty. I am also a consumer and I loathe empty promises. I also believe that if you are going to do something you might as well do something properly. If a product doesn't meet my expectations 100%, I won’t launch it. We were also the first to use bio-available nutrients and this set us apart from others. We love OSKIA's gimmick-free ethos... do you think transparency is becoming increasingly important to customers? Absolutely. I think customers are much more clued up on skincare these days and brands need to be far more transparent with their labelling and product promises. Which must-have OSKIA products do you include in your daily skincare routine? I'm always trying new ingredients and products, but my absolute staples are the Renaissance Cleansing Gel & Restoration Oil. If we were to splurge on only one element of a skincare regime, which would you recommend? A really good night serum as this is where you’ll see the biggest impact in a short space of time. Beyond great skincare, what are your essentials for a healthy, glowing complexion? Diet is absolutely key - lots of omegas and anti-oxidants. And less stress as it causes muscles to tighten, toxins to stagnate, cortisol levels to increase and collagen degradation to speed up. What's the highlight of your working day? Bedtime stories with my children. They always get so talkative and I just love their chat. OSKIA products are designed and manufactured in Wales by Georgie and a team of nutritionists, doctors and dermatologists. Visit the website at

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IG @strawbryblondebeauty

TRAVEL / FOOD “A place where luxury lifestyle meets iconic beauty.”

Escape to Mykonos words and photography by Sabrina Chakici

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trav el · m yk onos

MEDITERRANEAN STYLE Mykonos, a picturesque island of fresh white architecture, swanky restaurants and plush beach bars, surrounded by the inviting deep blue waters of the Aegean Sea. This small island off the coast of Greece has long been one of the trendiest travel destinations in Europe. With it’s warm Mediterranean style climate and a town rich in authentic Greek culture, Mykonos is the perfect mix of old meets new. The charm of 16th century windmills standing side by side some of Europe’s hottest bars and clubs is so unique that during the summer months the island floods with the world’s travelling elite, who enjoy taking full advantage of the islands luxury lifestyle and iconic beauty.

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trav el · m yk onos

STAY Mykonos No.5, a small luxury hotel run by the trendiest couple in Mykonos. Perfectly located on the cliff ’s edge with stunning views of the Agean Sea, this boutique hotel offers luxury and spacious living with the traditional touch of a family run business. The décor is modern and fresh with chic Grecian inspired accents, and the overlooking view of the Caldera takes your breath away from sunrise to sunset. Breakfast is served to your room on request via your own resort mobile phone and the secluded location makes you feel as though you have the entire island to yourself. Opt for a villa with a private pool or enjoy the swanky cabanas in the communal pool area, all the while enjoying the distinctive laid back atmosphere of the resort.

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EXPLORE Travelling to Mykonos is a great way to immerse yourself in Greek culture whilst enjoying the lively atmosphere and vibrant party scene. It’s also an amazing base to discover and explore even more of the stunning Greek Caldera. Rent a car to find your own private beach for an afternoon or charter a yacht to take to the Aegean Sea for the day. For a true luxury experience take your day trip to the skies and fly in a helicopter to one of the beautiful neighbouring islands of Santorini or Tinos.

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trav el¡ m yk onos EAT Mykonos is famed for it’s electric party atmosphere so expect to dine and dance your days away in the sun. One of the islands must visit restaurants is Nammos Beach. This lively day club offers two restaurants as well as waiting service on the beach for both food and beverages. Rent a sunbed on the sand to enjoy the beach and famous atmosphere or book a table for lunch to get a glimpse of the action. Another great beach club option is Pasaji Restaurant, where you will find a similar and familiar Mykonos party vibe with the added bonus of delicious fusion dishes, inventive cocktails and a swanky evening shisha lounge.

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IG @sabrina_chakici

food · nutrition

Eating by Colour: The Mediterranean Way written by May Simpkin

When it comes to eating and diets, it is common to focus on avoiding or indeed bingeing on specific foods. Whilst it is important to be aware of specific food groups and how they impact on our health, a whole diet approach, in other words, choosing a variety of foods, offers a more balanced and ultimately a more sustainable approach to eating. As such, one of the simplest approaches to healthy eating is to choose a colourful variety of fruits and vegetables. Essentially, if you vary your colour, you will vary your nutrients and your body will get exactly what it needs. Nature has made this easier for us by imparting different colours for different nutrients and making them striking enough for us to notice them and therefore eat them. For example the deep red colour found in tomatoes and watermelons is due to the antioxidant Lycopene, which can protect against prostate and breast cancers and the Anthocyanins, found in blueberries, responsible for their deep blue/purple colour, protect against free radicals produced as a result of oxidative stress. The bright orange colour of carrots and butternut squash is due to the Beta-Carotene, a precursor to the antioxidant vitamin A, which is an essential nutrient for eye health. The Mediterranean diet, which has colour at its heart, has long been hailed as the world’s healthiest diet and it’s easy to see why. It focuses on an abundance of fruits, vegetables, whole grains, legumes, nuts and healthy fats such as olive oil. It also favours lean sources of proteins, such as fish and chicken in moderate amounts over red meat, which contains more saturated fats. Interestingly red wine, with its deep red colour, due to the antioxidant Resveratrol also features, but in moderate amounts. How to eat the Mediterranean way? Include at least 5 portions of non-starchy vegetables a day; for example aubergines, peppers, courgettes, green beans, tomatoes and cucumber. Opt for healthy fats such as olive oil or avocado oil and include at least 5-6 teaspoons per day or ¼ of an avocado. Eat legumes such as lentils, chickpeas or butter beans on a daily basis, as well as nuts and seeds; these all provide good fibre and protein as well as healthy fats. Consider portions of nuts, approximately 8-10 nuts. Aim to eat fish 2-3 times per week choosing oily fish, such as salmon, fresh tuna, mackerel and sardines where possible. These provide excellent protein as well as good levels of anti-inflammatory omega-3s. Eat eggs, preferably organic, regularly, up to 3-4 times per week. Eat dairy foods in smaller amounts, approximately 1-2 servings daily; for example 1 cup of milk, probiotic yoghurt or 30g cheese, opting for fresh curd cheeses such as feta or ricotta, which are easier to digest. Avoid refined carbohydrates as these lack nutrients and fibre. Instead choose wholegrain or sourdough bread, made from fermented grains for easier digestion and better nutrient absorption. Include plenty of fresh or dried herbs such as oregano, basil, thyme or rosemary for their antioxidant benefits as well as providing flavour. ABOUT MAY May Simpkin is a UK qualified Nutritional Therapist with a Masters Science degree in Personalised Nutrition. She is an experienced clinician, practising functional medicine from an evidence base, providing the latest research into nutrition. For more information, please visit the

estila@maysimpkinnutrition. official website at Follow May on Instagram 79

easy rec ipe


Greek Style Leg of Lamb words and photography by Ellen Stanton

When the evenings get warmer, my family and I like to switch up our classic Sunday roast dinners to this alternative Greek style lamb. The meal incorporates many traditional Greek ingredients - swapping those Yorkshire puds for pitta bread and gravy for tzatziki. But would it really be Greek without olive oil? The dressing for the salad is a simple drizzle of good quality olive oil, which has also been used to rub into the lamb. This is the perfect Mediterranean inspired meal to serve for your friends and family. Place all the dishes in the centre of the table, allowing everyone to pick and serve as they please.

ingredients Lamb 1.5kg leg of lamb 1 ½ tbsp olive oil 2 tbsp maple syrup 5 garlic cloves 3 sprigs of fresh rosemary (chopped) salt & pepper

Greek Salad

Roasted Vegetable 1 large white potato, large sweet potato 1 red onion, courgette 2 peppers 4 chestnut mushrooms

Sides 4 pitta breads 200g tzatziki

½ cucumber 2 large tomatoes 1 red onion 100g feta cheese 100g olives drizzle of extra virgin olive oil

method Preheat the oven to 230 degrees. Prepare the lamb by rubbing in the olive oil and salt and pepper, then drizzling over the maple syrup. Pierce five holes in the leg and stick in the garlic cloves. Place the leg in the oven on this high heat for 15 minutes until it has browned, then add the rosemary to the lamb and reduce the heat to 170 degrees. For a medium finish, allow the leg to cook for 45 minutes and rest with covered foil for a further 15 minutes. Meanwhile, you can chop up all your roasted vegetables to bitesize chunks. Place the potatoes on a baking tray with some olive oil and bake for 15 minutes before adding the rest of the vegetables and more olive oil to cook for another 30 minutes. The salad can be prepared by chopping up the vegetables, placing in a bowl and drizzle over some good quality olive oil. Towards the end of the cooking time, toast your pitta breads, get out some serving dishes and get ready to feast!

IG @paleblueplate

business · mindset

BUSINESS: Snapshot of your life written by Sarah Jones

PART 2. “Be an individual” In a tech-obsessed society where 500 million tweets are sent per day and 1.28 billion people use Facebook on a regular basis, how can you tell when your own love of “checking in” has gone too far? Did you spend extra time making your salad look picture-perfect or recreate a DIY off Pinterest just to appear crafty? If you’re guilty of situations like these, you may be ready for a break. When you start crafting your life to be more Twitter or Instagram-friendly, it’s time to step back. Thinking about where you’ll go or what you’ll do with an eye to how it will appear on social media undermines your ability to be yourself. You can’t rake the leaves or paint your nails without tweeting about it. We all have that friend on social media who can’t help but share every single detail of her life. Unfortunately, you may also be that friend. Composing tweets about what you’re doing as you’re doing it or feeling the need to report your thoughts in real-time are all signs that social media is taking over your life. There are only 24 hours in a day, and the more time we spend sharing with our friends what we’re doing hour-by-hour, the less time we have to discover for ourselves why we enjoy these activities and what our days are adding up to mean. You know way too much about your connections. The big warning sign to look out for here is when you start becoming compulsive about knowing the status of your social media. So if you readily know that the random guy you once met at a party just bought a house, and you’ve already stalked his wife’s Facebook profile, you may want to reevaluate how much time you’re spending online. The irony of social media is that while it can be great for keeping up with the details of our friend’s lives, too much engagement can obscure the big picture and weaken our ability to make sense of our own lives. You feel like you don’t measure up to your successful/happy/thriving friends. Thumbing through your social feed can quickly lead to an inundation of good, and often envy inducing news. Witnessing your friends’ promotions, engagements, and extravagant holidays can stir up feelings of jealousy and inadequacy, whether you realise it or not. In fact, spending too much time on social media can cause feelings of negative body image among women, increase the amount of anxiety a person has on a daily basis, and even lead to damaged friendships and relationships. When keeping up with your friends’ lives gets in the way of you happily leading your own life, you need a break.

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You feel anxious when you don’t have access to your phone. Do you check Facebook at traffic lights or while talking to your friends at the table? Do you refresh your Twitter feed as soon as you wake up or as you’re falling asleep? The more you’re on social media, the less material you actually have to talk about that’s interesting and worth having other people hear. Think about it: how many conversations or real-life events have you missed out on because you were too wrapped up in your phone? The more time you spend liking, the less likable your own world ends up becoming. We live in a world where people are quick to judge others and value them based on perception rather than reality. Where people believe that there is more value in how you “package yourself ” than there is in the “real” you. This leads people to think that it’s better to sell perception versus reality. It also reinforces the fact that people don’t value themselves as much as they should, regardless of their professional status or credentials. At a time when people are uncertain about themselves and their future, and need their authentic voices to be valued and heard, this approach is counterproductive. We can see why this is so by looking at social media, which perhaps more than any other tool enables people to reach others with the power of perception over reality. Someone might have 5000 Facebook friends, 10,000 Twitter followers and 800 LinkedIn connections, but this doesn’t define their value and real influence. It only means that they are actively seeking to build an online identity. In fact, social media measurement tools like and reward you for your perceived influence based on the online impact of your content followership. People use perception as their reality even when it represents no real value at all. Do you seek strong social media influence to be a valuable asset? Does your lack of social media participation minimize opportunities for you in your career? Clearly it is becoming a tool that is too powerful to be ignored. But should you depend upon it to shape your identity? Social media is still a maturing platform that requires a full commitment, it demands your time and high-levels of responsibility. If you are active on social media only to increase your number of Facebook friends, Twitter followers and LinkedIn connections and not to offer any real value during the process – then you are doing it for the wrong reasons. The goal is to add value to the audience that you are serving. This requires work, but more importantly it requires you to value yourself. And if you don’t value yourself, you are being irresponsible to those who expect value from you. In a world where perception is increasingly being confused with reality, we don’t need more people being “catfished.” Social media should not be your sole basis for “self-valuation” yet many people have become addicted to managing their online presence because it is a platform that gives them attention, it makes them feel more important and valued. Will the social media bubble burst? Is it a matter of time before many of the disingenuous voices get weeded out? What will happen to those people who desperately need social media to validate their own leadership identity? If the bubble bursts, will this finally expose the real value of those people that don’t really add any value at all?

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Here are seven ways to make sure this doesn’t happen to you – by valuing yourself enough to authentically discover your impact and influence: 1. Don’t Rely Solely on Social Media to Define Your Self-Worth Take the same amount of time that you are using to build your online credibility and channel an equal strategic effort in the offline world. Balance is the key. Engage responsibly. Use social media to build and enable your offline relevancy. How people experience your perceptual value in the online world must be the same if not better in the real world. People will value you more if they can believe you are just as impressive in person. 2. Don’t Compare Yourself to Others People who don’t have a good sense of their own self-worth tend to waste their time comparing themselves to others rather than focusing on how their unique talents can give them a competitive advantage. As such, whenever you compare yourself to others, you risk losing your identity and further minimising your value. Be original and create your own platform. The key is how you – and you alone – convert your lemons into lemonade. 3. Believe You Can Be More Valuable Many people give-up on themselves rather than step-back and evaluate the bigger picture. It’s never too late to start over, regardless of the circumstances. It amazes me how many talented people focus more on selling other people’s dreams rather than valuing themselves enough to sell and accomplish their own. Don’t ever believe you can’t be more valuable. 4. Be Honest With Yourself Understanding your self-worth, your true value as an individual requires you to be honest with yourself. Evaluate your current body of work. Are you proud of what you have accomplished? Does it support the next natural progression in your career or personal life? Self-evaluation is critical. You can only be valued by others if you have learned to value yourself. 5. Manage Your Personal Brand or Someone Else Will It’s astonishing how many people allow their personal brand to be defined by others. We all have a personal brand and most of the time it’s misrepresented, misunderstood or undefined. If you are not living your authentic identity (the person that you truly are), then you are living someone else’s perception of you. You must be your own brand manager. You have to take charge of your own brand in this fast-moving world to get attention and get discovered. You need to know yourself in order to value yourself. 6. Associate Yourself with the Right People The less you associate with some people, the more your life will improve. Any time you tolerate mediocrity in others, it increases your mediocrity. An important attribute in successful people is their impatience with negative thinking and negative acting people.

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As you grow, your associates will change. Some of your friends will not want you to go on. They will want you to stay where they are. Friends that don’t help you climb will want you to crawl. Your friends will stretch your vision or choke your dream. Those that don’t increase you will eventually decrease you. Those with whom you associate yourself should be people who increase your value. If this isn’t happening, you need to evaluate your inner circle. 7. Trust Yourself We are transitioning from a knowledge-based to a wisdom-based economy. It’s no longer about what you know, but what you do with what you know. In the wisdom-based economy, it’s about balancing “the head” and “the heart” in everything you do and how you do it. Why do people not think for themselves and just follow trends? Because it is easier. Thinking is hard work, particularly hard work to do it well. It is far easier to let someone do it for you. Because we don't like to be wrong. If so many people are doing it, it must be the right thing to do, right? This is called a mob mentality and you need look no further than a civil riot to see how it can sometimes be a bad thing. Because we all like to be part of something successful. Being part of a trend makes us part of the "in" crowd. We're one of the cool people, now (even though we probably really aren't). We want others to look at us with admiration or jealousy. Because IF we don't stand out, we fit in. No one likes to feel left out. We look at all those people over there buying the latest make up, or handbag or clothing and we think "if I don't have one of those, I'll look awkward and out of touch". It takes guts to stand out from the crowd, to be different. A lot of people aren't up to it. When you think for yourself you not only make the choices you want to make, but you are faced with defending them when those so-called "cool people" call you out. A lot of people aren't up to that task. As we know, perception is everything; especially in the world of social media. In terms of perception, we all have an ideal self. We all wish to maximise our careers, our profession, and aspire to be like those who we find most successful. As the use of social media continues to evolve, the concept of presenting our ideal selves versus our real selves has become more and more prevalent on all social media platforms. Your “real self ” is what you are - your attributes, your characteristics, and your personality. Your “ideal self ” is what you feel you should be; much of it due to societal and environmental influences. From a societal standpoint, many of us are driven by competition, achievement, and status; hence, the creation and portrayal of our ideal selves. Consider the fact that on social media sites, we consider our profiles to be presentations of who we are. Therefore, through interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualised. In essence, our online selves represent our ideals and eliminate many of our other real components. The question we have to ask ourselves is: are we really presenting who we are or are we presenting a hyper-idealistic version of ourselves? The answer is to stop comparing yourself to others, authenticity is key and align your “Real” self with your “Ideal” self.

ABOUT SARAH Sarah Jones is the UK’s leading holistic lifestyle expert. Her clients include Lorraine Kelly and Anthea Turner among many others. Her motto is: “What consumes your mind controls your life.” For more information, please visit the official website at Follow Sarah on Instagram @sarahjonesuk estila


business · branding

Business attraction through colour written by Karen Haller

Whether you’re starting up a business or an already established brand, we all want to attract our ideal customers. One of the simplest ways you can create attraction between your brand and your customers is that all-important emotional connector - colour. When it comes to creating your brand’s visual identity there’s no doubt a lot of effort is put into choosing key brand elements such as: •

Business name

Font style

• Strapline • Images •

Logo (or word mark)


These are all important. Did you know the correct use of colour can increase your business brand’s recognition by up to 80%? People make a subconscious judgement about a product within 90 seconds. And up to 80% of that assessment is based on colour alone. What really drives this home, is that 85% of shoppers place colour as a primary reason for when they buy a particular product or a service. Why? We buy with emotion and we justify with logic. And colour is that all-important emotional connector. Imagine the power of your business brand if the colours were doing the selling. Think more about your Business Brand Colours Did you picked the colours because you personally liked it? Or perhaps you let someone arbitrary picked it for you? We’re all drawn instinctively to colour, however if the colours you picked don’t match with your brand message, you could be inadvertently pushing people away. Complementing or contradicting your brand message is a choice If you’re like most businesses you’ll be using your website as the equivalent of your store window. How much time have you spent getting your brand message just right? How much money have you spent creating your website? How many people are coming onto your website and then clicking away because they don’t think you are a good fit for them. Why is this happening? Because on an unconscious level they are confused. They don’t know which message to believe as the words and brand colours are giving out contradicting messages. They’ll just click off and go elsewhere.

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business · branding

“Your business branding is your first step in prospecting” Using colour strategically for your business branding is not about trying to be everything to everyone. It’s not about choosing colours you like or even fitting into what is perceived as an industry norm. It’s about having a clear brand identity from within (brand attraction) so that your ideal customers can (and will) decide that your business and your offering are right for them. “Colour alone can pull in or push away your ideal customers.” Instead of using colour in your branding as decoration or as an afterthought, use colour as a language, another way to communicate. If you don’t use this to its full affect, you’ll be throwing away the most important marketing element of your brand. THREE TOP TIPS TO CHOOSING THE RIGHT BRAND COLOURS: 1. Identify your business brand personality by establishing your core business values, aims and principles. 2. Select the tonal colour group (colour patterning) that best represent your business brand personality. 3. Select the colour or colours whose psychological properties best express your busi- ness brand. Be aware the impact of the colours can change when colours are combined and their intensity changes. Once you have identified your brand colour palette based on the brand’s personality and values, your logo, images and copy are all giving the same cohesive message, across all areas of your business, you’ll begin to attract your ideal clients and customers.

ABOUT KAREN Karen Haller is the UK’s leading colour psychology expert working in branding, interiors, health and wellbeing. She teaches interior designers and design professionals globally on how to use applied colour psychology into their daily design projects.;

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THE EDITOR’S BLACK BOOK At ESTILA, we are passionate about highlighting small, independent British lifestyle, interiors and fashion brands. I spend hours and hours visiting shows, pop-ups, boutiques, events, and scrolling through Instagram, to find inspiring and unique talent, creativity and innovation. These are the best ones at the top of my list, which I keep for my own personal reference.






1. 2.

9. 5.




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7. RAW COPENHAGEN IG IG @rawcopenhagenjewellery

Samantha Warren is a British brand specialising in printed accessories. The fresh use of colour and cool feminine designs are distinctive features of the brand. Each product delivers style, quality and originality.

RAW Copenhagen is an ethical, sustainable and charitable jewellery brand, designed and handmade by Karina Johansen in the UK. The designs are inherently Danish, combining Copenhagen cool minimalism, boho vibes and the love for slow living. The understated elegant designs are made to be worn whether you are off to work in the office or dressed up for a big night out.

2. STARTUP SISTERS IG @startup.sisters

Set up by sisters, Rosie and Sophie, Startup Sisters curate collections of interior design pieces inspired by the fusion of Scandianavian design, Cornish landscapes and French style. From art, ceramics to furniture and textiles, the brand offers a highly eclectic mix of homeware for any home.


IG @thegingerpear

The Ginger Pear is a contemporary online lifestyle brand with beautiful products for your home, carefully selected and curated, so you can easily update and refresh any room in your house and garden.

4. YANII AKELIAH www.yaniiakeliah

IG @yaniiakeliah

Yanii Akeliah is a British interiors brand with a passion for creating patterns with a distinctive personality. Founded by Yanique Moodie who is a keen colourist and has an eye for finding beauty in her surroundings. Yanii Akeliah's product range celebrates decor individuality with photorealistic floral printed cushions, lampshades and art prints.


IG @miafleur_home

MiaFleur are an award winning, family run, online home and garden boutique for the eclectic and ever so slightly eccentric. Stocking a range of quirky, luxe and unique furniture and home accessories.


IG @clairegaudion

Claire Gaudion is an increasingly recognisable name on the British Interiors Textiles scene, known for their use of colour, pattern and texture. Contemporary collections of British-made printed and woven fabrics and homeware accessories, for residential and contract projects, are complimented by exciting product collaborations in the design world. USE YOUR QR PHONE SCANNER & SCAN ME

To find out more about these beautiful brands, scan the QR code with your QR App.


IG @the_bias_cutcom

The-Bias-Cut is all about Shopping With Attitude. Started by Jacynth, it is the first ever multi-label premium online fashion boutique that truly celebrates and empowers women over 40, who have been treated as invisible and irrelevant in the eyes of the fashion industry. Each collection is carefully curated, featuring contemporary labels, always with theirstylish client in mind.


IG @biancaelgar

Bianca Elgar founded her label out of the need to travel light, having something easy to wear but also with high quality and character. The Bianca Elgar collections allow women of all shapes and sizes to have more flexibility in deciding how to style their wardrobes, and to be a “Wearable Art�.


IG @harryrockslondon

Started by Laura, Harry Rocks is a London based jewellery brand that specialises in creating handmade unique pieces. Her aim is to create beautiful pieces of jewellery that women of all ages would love to receive as a present or buy for themselves, using materials that will last.


IG @dolceroopa

Dolce Roopa is the luxury accessories brand founded by designer Roopa Sachidanand, offering wanderlust-inspired, elaborate prints on exquisite fabrics. Influenced by life experiences in Milan, New York and London, along with extensive travel, she creates timeless, bold and vivid textiles.


IG @studio_k_design

Studio K Design is a fresh thinking London interior design practice founded by Vickie Kirk. Their reputation is built on delivering projects to the highest standards, on time and within budget, which has proven to be highly regarded by their clients and industry professionals alike.


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A lifestyle and business magazine from real women to real women. Get inspired by stylish interiors, art, timeless fashion, beauty and life s...


A lifestyle and business magazine from real women to real women. Get inspired by stylish interiors, art, timeless fashion, beauty and life s...