SPARK No 1

SPARK BY ESTILA

Issue 01

BRINGING YOU INTERESTING NEWS FROM OUR CREATIVE COMMUNITY

MEMBER SPOTLIGHT: LEILA VIBERT-STOKES

“A few of years ago I became increasingly frustrated with the lack of sustainable products that fit my more-is-definitely-more maximalist aesthetic. I knew I couldn’t be the only one looking for bold, colourful and fun pieces that didn’t compromise my ethics, so I set about creating them myself.”

With her background in print design for the fashion industry, working for brands such as Diane von Furstenburg, Gottex and Ted Baker, Leila Vibert-Stokes has launched her namesake brand last year, creating a range of bold, colourful and opulent homewares and gifts that are made from eco-friendly materials and manufactured to last.

Inspired by otherworldly tropical habitats - from deep within the rainforest and sundrenched island shorelines to the worlds that lie just beneath the surface of the ocean, Leila’s first collection showcases her unique process of mixing hand painting, photography and digital craft.

Every product is made from sustainable materials - some cutting edge, some as old as time. As a sustainable lifestyle brand with strong sustainable values, Leila substitutes commonly used materials for sustainable equivalents, using drought resistant linen instead of water thirsty cotton, Tencel (made from renewable wood pulp) instead of silk, and recycled paper whenever possible.

From homeware products and accessories including luxury linen cushions, linen make-up bags to notebooks, giclee art prints and greeting cards, Leila’s online store is a go-to place for any colour lover.

WEBSITE: leila-vibert-stokes.com IG @leila.vibert.stokes

Going from a print designer to starting a lifestyle brand WHILE EXPLORING MAXIMALISM IN SUSTAINABLE MANNER

Linen cushion Cornucopia Rose

What’s the fashion industry going to look like after COVID?

IN THE KNOW

While the world is dramatically changing because of COVID, so does any creative lifestyle industry. I asked Dessy Tsolova from Fashion Insiders & Co to tell me more about the state of fashion retail and what the future holds for this fast-paced, consumer dependent industry.

BIGGEST CHANGE IS HAPPENING RIGHT NOW The biggest positive and negative change has been the democratisation of fashion that technology and social media instigated. While it has allowed for greater inclusivity, it also means that everyone literally can launch a brand. Great ideas stopped being a benchmark for success and oversaturation has eroded our values as consumers. The hamster wheel most creatives and entrepreneurs find themselves in – is/was crushing and senseless. Until just recently the industry had begun to resemble one of those kids’ “merry go rounds” where after a while you can’t tell who is who, and everything is spinning and looks the same. It wasn’t sustainable and perhaps it is time to slow it back down.

THE CHANCE OF REINVENTION I have high hopes for the industry. This surprising turn of events has taken everyone by surprise and in some ways it is good. Everyone has the same chance of reinvention and survival. Only the fittest will survive and that is not determined by the size of the brand or revenue. I think the impact will be long lasting and transformational – IF we want it to be. For the first time in all our lives we have the chance to be part of a change for the better of the industry, us as creatives and the planet. But we have to activate our voices and walk the talk.

For instance, brands must resource their supply chain and get to know their businesses better in order to find the right new balance in terms of sourcing and manufacturing.

In terms of retail, anyone who complained about and was against “fast fashion” can now vote with their wallet, if they should continue to exist or not. Current despicable behaviour of so many brands have exposed their real values and if we forget now and continue to shop in their stores we must stop complaining in the future. Selling season and marketing is also changing to a softer format. A sense of more feminine energy is being ushered into the industry and that can only be a good thing.

I am very optimistic – many of the changes we will see I believe have been on the cards for a long time but no one was brave enough to be the first and instigate a positive change. Now it’s out of our hands.

But we must make sure that we don’t squander the opportunity to change what we have control over.

MULTIPLE INCOME STREAM APPROACH I believe all brands need to look internally into themselves and their businesses. Many brands are badly run and really and truly fall under the category as “hobby”. That leads to stress and financial pressure which in turn results into knee jerk actions and bad decisions.

I believe the short to medium term future will be great for small to medium and independent brands and businesses. But all business owners will have to be resourceful and think how they can generate multiple income streams that may or may not all come from the brand they have.

All businesses but especially the creative ones and those in fashion must: Reframe how they think and see their brands.

Repackage their products to fit the new sensitivity of the current climate, the economic downturn and general public mindset.

Reposition their brands to the current time. This may mean they have to amplify certain aspects of their business and tone down others. It may mean “shouting” louder about their values and positioning themselves as “painkillers” or “vitamins” – both much needed by consumers. E WEBSITE: fashioninsiders.co INSTAGRAM: @fashioninsiders written by Dessy Tsolova

IN THE KNOW

ON OUR RADAR

Latest discoveries

DesignPalPro

We search high and low to find most talented design brands across the country. From textile, print designs to jewellery, and even the most eco-friendly and sustainable toothbrush we believe that these brands will shape the future of retail. Let us introduce you to:

Design Pal Pro was created by the founders of My Bespoke Room - one of the UK’s most successful Interior Design companies - They revolutionised the world of interior design and brought it online.

They believe in flexible work opportunities, and are passionate in supporting designers setting up and growing a meaningful business and career. Now Diana & Laura are sharing their knowledge and tools to help others do the same.

For interior designer they currently (during lockdown) offer first 3 months for free.

Find more details on: designpalpro.com

Gypsum giclee art print SURFACEPHILIA surfacephilia.co.uk

Neutral clay earrings KLAI STUDIO etsy.com/uk/shop/KLAISTUDIO

Dorsey cushion ONE NINE EIGHT FIVE onenineeightfive.com

MotionLeap Create cool images on the go. Motionleap brings life to images, creating animation picture effects and cinemagraphs that will wow anyone from your friends to your followers - best of all, it’s a free photo animation app.

Find the app in the AppStore. lightricks.com

Clubhouse The new social media platform that is revotionalising the way we socialise. A hybrid of LinkedIn and podcast, you can join in conversations in your PJs. joinclubhouse.com

Stoneware plates HANA KARIM hana-karim.com

Bamboo toothbrush THE TRUTH BRUSH thetruthbrush.com

We have 4 invitations available to give out. Email: editor@estila.co to request your invitation.

Where art meets fashion for empowerment

COLLABORATION

Two creatives, one mission Back in 2013 Jessica and Harriet walked through the doors of Northumbria University’s Design Building nervous, inexperienced and eager to learn. A shared interest and curiosity in fashion would bind them together for the next four years.

During their time at the School of Design it became apparent that Harriet’s passion lay in precision, intricacy and storytelling whilst colour, experimentation and surface pattern captured Jessica’s attention. Their paths took them in different directions as they individually developed their skills at renowned fashion houses in New York, London and Paris.

In 2019 they both took the plunge to follow their independent dreams; Harriet launched a consciously crafted womenswear label and Jessica unveiled her distinctive abstract art business.

Collectively they have shown their work in London, Paris and Moscow and secured awards such as The Signature Art Prize and Young Designer of the Year. Jessica and Harriet’s work has been seen in prestigious design magazines such as The Sunday Times Style, The World Of Interiors and Vogue China.

”We are so excited to reconnect and collaborate seven years after starting our journey in Newcastle. Our contrasting approaches to design have led to a truly unique and distinctive collection, crafted by two creatives with a shared passion.”

J + H original artwork

It was in October 2020 when they decided to work together for the greater good. They released a collection with a range of luxurious sweatshirts, t-shirts and hair scrunchies. This has led them to their latest collaboration, which sees them venturing into the world of silk with handmade silk scarves, woven, printed and hand-finished entirely in the UK. Combining Harriet’s eye for detail and Jessica’s bold abstract style has resulted in a truly unique, timeless and classic pieces.

Inspired by colour and nature, the collection brings not only joy to its wearer but as two young women themselves, they want to, through this collection, empower and inspire future generations of female creatives to pursue their dreams, collaborate and create wonderful things! The new J x H scarves have launched at the end of February 2021 and only 10 limited edition silk scarves are available. E

J + H silk scarf, £180

WEBSITE: harrieteccleston.co.uk | jessicaslack.com IG @harrieteccleston | @jessicaslack

“ Never doubt that a small group of thoughtful, committed people can change the world.”

BRAND BUILDING

QUIZ ANSWERS SINCERE Do you have at least 2 “A” and 2 “C” in your answers?

If so, your brand personality is sincere. You are down to earth and approachable brand who is building trust with customers on honesty and integrity.

EXCITING

Do you really know your brand personality? written by Karolina Barnes Every time I ask this question, I get the same question back: Why do I need to care? So, let’s start from the beginning. Assuming that you want to build a brand. Yes? A business which will provide for you and your family a certain lifestyle. Maybe even a business that you one day would like to pass on to your children or the next generation. A business which will give you joy and allow you to do what you’re really passionate about. If you do, keep reading.

We are going through very strange times. On one hand the pandemic has accelerated the growth of many small businesses yet on the other we hear stories of struggle for survival. But there is also something else happening. We are moving away from the “Era of What” to the “Era of Who”. If you haven’t noticed yet, the most successful brands are masters of one thing - they nailed their brand personality and brand story. As a result, they are building brand equity and market positioning at much faster speed than ever before. They recognise that customers show loyalty to brands who understand them - their needs, wants and desires. The kind of brands that speak their language and who “get them” as individuals. So that’s why knowing your brand personality is so important. It can be an important factor when customers are thinking about buying from you.

This, of course, can impact your sales not just today, but in many years ahead.

What you must recognise is that brand is about creating meaningful and lasting relationships and in order to stand out it needs to find a positive story that customers can identify with. Next generation brands don’t care so much about making a statement through established identity (such as luxury brands), they care more about what customers care about and align themselves to those through shared identity (personality, language). If you’re unsure about what brand personality you are, answer the following five questions simply by circling the letters of each question. Count how many you got of each letter at the end. E

Do you have at least 3 “A”, 2 “B” and 2 “C” in your answers? If so, your brand personality is exciting. You are spirited and imaginative. You keep up to date with latest technology and trends. Your customers see you as a cool brand, who dares to be different.

SOPHISTICATED

QUIZ QUESTIONS 1. How do you see your business approach?

A. Fun B. Serious C. Charming 2. How do you behave as a business?

Are you: A. Adventurous and carefree B. Cautious and rational C. Sincere 3. When it comes to decision making, do you see your business a being more: A. Modern and imaginative B. Traditional 4. Would you say your business is more: A. Approachable and accessible to all B. Exclusive and prestigious 5. When you engage with your customers, is your business more: A. Personable and friendly B. Cool and young C. Professional and corporate

Do you have at least 1 “A”, 3“B” and 1 “C” in your answers? If so, your brand personality is sophisticated. You are seen as charming, clever and elegant.

RELIABLE Do you have at least 2 “A”, 3 “B” and 2 “C” in your answers? If so, your brand personality is reliable. You are seen as successful and influential. You customers like when you give guidance. In their eyes you are a true leader to them.

RUGGED Do you have at least 2 “A”, 3 “B” and 3 “C” in your answers? If so, your brand personality is rugged and tough. You are seen as a symbol of strength and personal journey.

ART & DESIGN

Curated

especially for you

interview by Karolina Barnes

The way we buy art is dramatically changing. What used to be a luxury for those who could afford it is now turning into an accessible piece of self-expression. Here we chat to Erica and Rose, the founders of Murus Art to tell us more.

1. Can you tell us a little bit about MURUS ART - why did you decide to start the business?

Both of our homes are covered in art we love. Our collections are eclectic mixes, built up over time that have evolved and also moved with us. After many conversations with friends that have lovely homes, and who are confident with interiors and furniture, we realised many of them were lost and overwhelmed when it came to buying art. Many were intimidated by art galleries and confused by websites - not knowing where to start.

We set out to help people overcome this - to confidently buy art and build unique collections for their own homes. We felt passionately that to do this we needed to bring homes to the forefront of buying art, something we haven’t seen before. From the outset, solving the dilemma many face when looking to buy art of “what will it look like on my wall” was our goal.

Murus Art was started to help bring more original art into homes and build a community of our artists, customers and followers.

2. What makes MUTUS ART different?

We are different in our approach; our customers and artists are at the centre of everything we do. By bringing together art and lifestyle we are disrupting the traditional white wall gallery format, helping people see what art looks like in real homes. Our blog and social media are key to help provide inspiration, tips, advice and how-tos. We have curated our artists, art selection and all of our lifestyle shoots to provide a unique offering and customer experiences.

Murus is about craftsmanship and longevity in art, all our art is handmade by our artists from original printmaking, collaging and painting. We believe in art that will be treasured for life. After our respective careers in fashion, with Murus it was about avoiding trends! We also set out to address the gender balance in artist representation. 60% of our artists are female, vs an industry average of 25%. We are proud to represent so many talented female artists.

3. What kind of clients and customer do you attract and serve?

We have a real mix of customers and clients, and we feel that’s reflective of the varied styles of art we have. Our experience as ex-high street buyers taught us you can’t cater for everyone, but we also didn’t want to be too niche. We’ve got a varied mix that can appeal to most tastes, without being too overwhelming. Launching internationally during the first lockdown really widened our horizons and we’re finding our buyers are as mixed as the art we carry. Our goal was always to bring art into more homes, so our customers are everyone, from first time art buyers to seasoned art fair goers.

4. Did your business have to adapt to COVID restrictions or was the transition quite seamless?

Although we launched a month before lockdown, in many ways we were more fortunate than many other galleries as we’re an entirely ecommerce business. It’s been inspiring seeing how brands have adapted to an online presence. We did have to adapt our launch plans and strategy with lockdown, and we learned a lot very quickly. It has been a challenging yet rewarding time and we are grateful for the support we have received as a new business at this time.

ART & DESIGN

“It’s been inspiring to see how brands have adapted to an online presence to adapt our own launch plans and strategy but we learned quickly.”

5. As more businesses move online, what is your experience with social media and online marketing?

Rose had been working in digital marketing for 4 years before we launched, so we leveraged her experience. Starting a brand from scratch in what can feel like a busy market has been challenging but the joy of digital marketing is that it’s constantly changing, so there’s always opportunities and brands in a similar position to collaborate with. We create unique and rich content; both on our blog and social media. We do not just see ourselves as an online gallery, we are striving to build a lasting engaged community.

6. What’s your favourite artist or piece of art you love?

Erica - I curate our artists and art selection so that is a tough one! I am currently expanding the gallery wall in my hall; the beauty of them is you can keep adding to them - I have my eye on a Dawn Beckles as my next addition to it.

Rose - On my wishlist is a Paul Catherall, the newest artist to join Murus and a Frankie Thorp.

I have been doing DIY at home, so have been trying out their work on my newly painted walls with our ‘View On Your Wall’ tool. E

WEBSITE: murusart.co.uk INSTAGRAM: @murus.art

How to plan your content for marketing and PR?

HOT TOPIC

One day a brand storyteller Aimee Stammers and I (Karolina Barnes) were talking about content generation and how hard, and sometimes confusing, it can be for small brands and businesses to clarify what they should be creating and communicating. So we ask each other questions, which we hope will help you on your journey and in the way you tell your brand story.

AS: Why it’s important for brands to create content?

KB: Creating a storytelling content consistently and engaging with customers through communicating brand purpose, values, ethos, mission and vision builds not only trust but also customer loyalty.

By using creative thinking and out of the box strategies, content also gives brands an opportunity to communicate their unique proposition. Customers want to relate, be part of a journey or a cause. And so, what we see now is that it’s not enough to advertise, promote and sell products using a few marketing touchpoints (e.g. trade shows and magazine ads), brands need to be creative and stand out by creating constantly new, outstanding, fresh content across ALL marketing touchpoints - online and offline. Understandably, this is very hard to do and sustain. But the reality is if you don’t show up, your competitors will take your place.

AS: What are the types of visual content which can be created in-house and quickly?

KB: In general, I always say to brands there are two types of content - long shelf life such as professional lifestyle photoshoots which can be organised twice a year and the short shelf life content which fills the gap in between the main campaign shoots.

The content which can be create in-house is the latter. Simple flatlays, styled still life images, mood imagery as well as behind the scenes can be captured and edited on a smart phone. Quotes and collages can be done by using apps on the go. Moving imagery and video content can be created using user-friendly platforms such as Canva, which now has an app too, making visual content creation easy and fun, fast. Instagram and Facebook, for example, also allow for content creation in real time, through IG Lives, Stories and

reels.

AS: How can brands develop ideas for content based on its usage - what goes where?

KB: If it’s based on usage, the best place to start is looking at the type of audience you are trying to engage with. Before even creating the content you need to understand the different needs, desires and reasons why customers are hanging around on certain platforms.

Is it for inspiration, aspirations, escapism, keeping up to date with trends and so on. Studying audiences by looking at the data through analytics will give vital clues as to what they like and what makes them tick.

So, for example, if you know that your audience likes inspirational lifestyle imagery inspired by travels and nature on Instagram, you need to start creating and collecting such imagery and use them on this particular social media platform on regular basis by integrating them into your overall content plan. But don’t just limit your usage to Instagram, repurpose this in newsletters and in blog posts when you share your behind the scene stories or stories of inspiration for a new collection, for example. Don’t think that once you use it once, you can’t use it again somewhere else.

KB: How can brands create and execute a content plan?

AS: First of all, I advise brands to look at the yearly occasions like Christmas, Easter, Mother’s and Father’s days and relevant other events such as Wimbledon, Music festivals, fashion and design weeks, film award season and so on, and focus on the moments that will be of interest or celebrated by their target audience.

But don’t forget to search out the niche, specific days of relevance to your customer and product, for example world book day or plastic-free week. Continued on next page

HOT TOPIC

Continued Then, you need to consider your current product range and future releases and ascertain if there are any relevant connections between your brand and these events.

If there are, for example, let’s say Christmas in December and London Design Festival in September, then you work backwards from those occasions to figure out what you need to say, to which specific audience and when that particular body of people will be listening.

This will help you create narratives, campaigns and experiences that will captivate and engage your customer.

In terms of pitching to press, remember that national magazines often work 4-6 months in advance of publication dates - which basically means monthly magazines are focusing on Christmas products in July!

To refer to our previous examples, for Christmas you would need to be talking to press in July and direct to consumers from October, which means you would need an engaging story with a relevant hook for the magazines, along with images, prepared for July. With content plans for newsletters, social media, blog posts, window displays, customer events and so on these need to be ready to be activated for October.

If you do the same for London Design Festival held in September you’d apply the same timetables for press and be putting forward your press releases, images and making contact around April, with customer targeting taking place in July and August.

Next come the stories you want to tell about your product, craft and brand. These can be new releases, new stockists, changes and developments within the business and behind the scenes elements that can be used to create conversations with your audience. This type of content will be more reliant on your timetable and should be placed around the other non-movable occasions.

The key point to take away is that the more time you give yourself to plan, the more stories you can generate and touch points you can connect with. You start to build a multi-layered marketing plan full of stories that can be told in various ways across, many different platforms, strengthening your message and growing your brand awareness.

KB: Now you have a plan but when you have so much to say, how do you organise content for maximum effect?

AS: I think the key here is looking at all the stories as a whole and spreading them out across the year so that there is a logical flow of information and the content is not too repetitive or bunched up.

So instead of having two new releases back-to-back, you would intersperse in a way that allowed the customer a greater insight into the business with narratives flowing from a brand story, to a craft angle, perhaps then a customer experience and then you’d talk about another new release.

As you said Karolina, the repurposing of stories is also key so that you can link things together. For example, connecting blog posts to relevant newsletters or maximising an editorial with a corresponding social media campaign.

If you look at each individual story, event and product and make sure you can share the message in multiple ways across all platforms, both on and offline, as well as understanding the time frames for each different element, then you have the clarity of knowing that you are maximising content to its full potential. E

“When it comes to content planning the key point to take away is that the more time you give yourself to plan, the more stories you can generate.

You start to build a multilayered

WEBSITE: aimeestammers.com INSTAGRAM: @aimeestammers

marketing plan full of stories.”

Once you map out your calendar you can see how a year is quickly filled with actions and it becomes much more strategic and less overwhelming because you have a solid action plan to follow.

The balance: email marketing or spam? written by Karolina Barnes Email can be one of the most important channels of communication you have with your customers in the digital space. When implemented correctly, statistically it’s been reported that 80% of businesses noticed a significant improvement in customer retention. But how do you know when your customers love receiving your emails and when they think you’re spamming them? Well, if you are worried about sending out too many emails, first look at your reports.

The numbers you want to look at are the unsubscribe rate and spam complaints. If you see an increase in these, you probably email too often or with poor content. Then, look at the open and click-through rates. These are good indicators of whether your emails are working well or not. And to put your mind to rest, here are the numbers you need to know: average open rate in the UK is 18.4% and clickthrough rate is 2,62%. E

CASE STUDY

Could your business benefit from a subscription model? written by Karolina Barnes

Subscription models have been around for many years. What has changed recently is how they are applied in retail and design.

Back in 2019 something exciting was happening in retail. More and more retailers, both traditional brick and mortar and online stores have started to use subscription models to not only increase revenues but also to build customer relationships with the long term objective. Since the explosion of subscription boxes, it’s been reported that subscriptions can increase customer loyalty by 55%. The reason being is that most subscription models are built on the emotions of surprise and discovery therefore keeping customers engaged and interested.

Due to the pandemic, many small businesses have pivoted to subscription service, joining the likes of “flowers in a box” provided by brands such as FLOWERBX or BLOOM & WILD or “beauty in a box” provided by brands such as BIRCHBOX. Last year has seen the launch of the very popular “pub in a box” - genius idea! - but also many other innovative concepts.

In the design industry, some interior designers started to offer “design in a box” while in fashion a few brands have pivoted to club memberships with annual subscriptions. One of those brands is SARAH HARAN, our ESTILA member.

Sarah gives opportunity to customers to join her VIP Club and in exchange for a small annual fee her customers get access to exclusive discounts and even a free luxury leather handbag. (If you want to watch the video where she talks about it in more detail, just scan the QR code at the bottom of this page). The point is; you can apply subscription service to almost any business. To get you started, here are some ideas of how you can add subscription service to your business.

PRODUCT AND SERVICE The most obvious place to start with is to look at your product or service offering. If your product belongs in the category of regular purchasing, it may fit under this model. From jewellery, art prints to underwear, socks, oral hygiene to candles and pampering / self-care products you can create beautiful experiences for your customers. Collaborating with other small independent brands, designers and artists can add extra value to such customer experiences, especially if you base it around a specific theme that captures your audience through shared values.

SCAN & WATCH

SUBSCRIPTION AS A FORM OF REWARD As already, Sarah Haran is a great example of using this kind of subscription model. For an annual fee you can offer your customers exclusive benefits which regular customer cannot access. These benefits can range from point reward programmes (meaning each time the customer make a purchase they receive points on their account/card which they can use on future purchases) to exclusive discounts or unexpected free gifts or gift vouchers. Informative, educational or inspiring and uplifting events organised for your VIP club members can also help to enhance the whole experience and engagement with your brand, bringing customers closer to yourself but also to one another. This will help you build stronger brand community based on trust and loyalty.

SUBSCRIPTION AS A DISCOVERY TOOL If you have sample products as part of your product offering, you could consider subscription as a discovery tool. After customers sign up to your subscription offer, they will receive a certain amount of samples each month or quarter. So, for example, if you’re an interiors brand selling fabric and wallpaper, you can offer up to 6 samples a month to your clients for free if they purchase your subscription service. If you are a beauty brand, you can apply a similar strategy, delivering samples of new products each month or quarter.

In conclusion, subscription models can lead to more sales and growth but to successfully provide that kind of service, bear in mind that price has to match the value you provide and personalised customer experience has to meet customer expectations. That’s the recipe for success. E

Subscription models can be applied to almost any business. Think outside the box and always deliver premium experience.

Say hello to our new members

MEMBER ZONE

KATHRYN CHAPMAN Kathryn is a freelance photographer who is passionate about creating authentic and meaningful portraiture. She produces emotive and moving images through her unique and immersive processes, using breathing, connection and movement, and has collaborated with movement directors, musicians, dancers, models and actors.

Kathryn believes that photography is a powerful and valuable tool to help us bear witness to ourselves and others so that we may hear, see and accept all that we are. It can be a deeply rich aid to mental wellbeing, helping us to understand what it means to be human - vulnerable, complex, creative, beautifully flawed, perfectly unfinished and astonishingly brave.

WEBSITE: kathrynchapman.co.uk INSTAGRAM: @kathrychapmanphotography

fig.TART fig.Tart offers unique artworks blending botanical photography with fine fabrics to fill interiors with beauty. The spirit of the remote and rugged Cévennes in Southern France inspires and infuses all their collections. A place, according to novelist Rose Tremain ‘where you can feel the ancient grandeur of things,’ whose landscape belongs ‘not to man at all, but to eagles and silence.’

Each photography has its own individual story, capturing a world where nature lives its own life at its own pace, and is set in a gorgeous, tactile fabric mount carefully selected to enhance its beauty and appeal all senses. Each material they work with is chosen for its weight, flow and the special bit of alchemy it produces when partnered with their portraits.

WEBSITE: fig-tart.com INSTAGRAM: @figtartery

Portland Artwork from the Duchess Collection

WE ARE ENVIRONMENTAL

GET IN TOUCH

When you’re done reading this newspaper, please reuse it.

Here are some suggestions:

Tell us your story: editor@estila.co Community website: estilacircle.com

1. Frame the artwork on the back cover.

6. Give it to your local library.

2. Use it as a wrapping paper.

7. Give it to your local school or college.

3. Use it for paper mache.

8. Leave it at your local lifestyle store.

4. Use it for analogue collage.

9. Shred it and put it in the compost.

5. Send it to a friend who needs cheering up

10. As last resort, recycle it responsibly.

WEBSITE: estila.co | studioestila.com INSTAGRAM: @estila.co |studioestila

Designed and created by STUDIO/ESTILA, a brand storytelling studio and consultancy. Artwork on the back cover designed in-house. Get in touch with us if you want to create printed newsletters for your customers. Email to: studio@estila.co Printed in the United Kingdom. ©Copyright 2021 ESTILA