EDIT 45/46: The Power of ethical

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ESTILA edit

ISSUE 45/46

TOGETHER The power of ethical

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Welcome

to the issue 45/46 of ESTILA Edit!

TOGETHER: THE POWER OF ETHICAL Awareness breathes change. We dedicate this issue to those who are at the forefront of making a change. Their values come from a place of honesty, genuine need to collaborate and help, to tell stories that highlight the truth and tradition. They follow the moral standards of their industries. They put purpose above profits. From the story of Heritage Genève who support the tradition of crafting ikat and suzani fabrics by hand in Uzbekistan and Turkey to the story of KAPDAA - The Offcut Company who is on a mission to spread its message of innovative ways of recycling offcut fabrics and wallpapers so they don't end up in landfills, the following pages will enrich your knowledge of what ethical truly means. Love,

Karolina xx Karolina Barnes editor in chief

P.S. We want to hear from you. Tell us how our stories move you, inspire you, change your views. Write to editor@estila.co. As a thank-you, you get a small gift.

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The Power of Ethical 52

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editor's recommended reads changemaker tea in tangier 32 An amazing story of one interior designer who is now helping other designers to source unusual pieces from artisans and craftsmen in Tangier.

newcomer sami jewellery 19 A story of Sami Jewellery, a modern day independent brand that is helping customers to feel good about themselves.

changemaker kapdaa - the offcut company 40 An inspirational story of KAPDAA who is on a mission to save the planet from offcut fabrics and wallpapers destined for landfills.

Cover: Megan Elle Photography page 14

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ESTILA/DIRECTORY Join other amazing fashion start-ups, designers, lifestyle, design & homeware brands, artists and creatives.

RAISE YOUR PROFILE ADVERTISE YOUR EVENTS MAKE CONNECTIONS BE INSPIRED GROW TOGETHER

WANT TO MAKE YOUR BRAND MORE VISIBLE? Featured brand: id-uk.co.uk

LIMITED OFFER: FREE LISTING AVAILABLE WITH ESTILA ANNUAL SUBSCRIPTION UNDER £35 | SIGN UP HERE 5


Making a happy home 6


changemaker

Heritage Genève interview by Karolina Barnes, photography provided by Melisa Beleli

1. CAN YOU TELL US THE STORY BEHIND HERITAGE GENÈVE? Heritage Genève started out as a lifestyle boutique at the heart of the old town of Geneva, situated in a historical building in 2012. We would usually travel to Turkey to discover small brands and artisans that we could sell in our store. One day, as we were exploring through the streets of Istanbul, we came across a beautiful store selling ikat and suzani fabrics. We had fallen in love listening to the intricate fabrics’ history. Suzani is a hand embroidered fabric made with the family for a bride’s dowry, to then to take to her new home and bring her luck. Ikat’s threads are dyed separately before the fabric is assembled and that is what creates the haziness of the fabric. The delicate work and the sentimental value of these fabrics made them precious to us. And that’s how our journey started. Today, we source our suzani directly from Uzbekistan and ikat from Turkey. Our space in Switzerland has transformed into a showroom for our art-like cushions, as well as a space for artists to showcase their work. Every month we have different exhibitions that we draw inspiration from.

“Our showroom is like an exhibition of art and design, showcasing our handmade suzani and ikat cushions alongside artists we invite each month.”

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2. YOUR ETHOS IS ABOUT SUPPORTING THE WOMEN WHO MAKE YOUR CUSHIONS. CAN YOU DESCRIBE WHO THEY ARE? Definitely. Our suzani is hand embroidered by local women in Uzbekistan. All of the embroidery is manually done, we respect how much work they put into each fabric and ensure that they are paid a fair wage. Being from Turkey, we really understand the importance of supporting women’s work and giving them strength through financial independence, so that they don’t have to rely on a man to survive. We make sure to use small and local businesses at each step of our production line. Our cushions are assembled by our local tailor of 10 years in Turkey, and inside all of our cushions we put dried lavender coming from Provence. Heritage Genève really believes in the luxury of slow production. It is a special feeling to add something so thoughtfully and slowly handmade into your living space.

Photo credit: Kyla Magrath | kylamagrathinteriors.co.uk | @kylamagrathinteriors

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3. HOW IMPORTANT ARE TRADITION AND SUSTAINABILITY TO YOUR BRAND? Tradition is the opposite of trends, it is something so anchored in our culture that it won’t go away. That’s why we always select traditional fabrics to make our cushions, with such history already, our cushions are something to be passed on to the next generation and play a part in your personal history too. Ever single piece that we produce is unique as there is only one piece of each suzani fabric that we use. It is a unique piece that will only exist and have a life in your home. As I mentioned, every step of our production line supports local businesses and our cushions are produced on a very small scale. We value sustainability enormously. We don’t live in a world where we can afford to over consume anymore. We give a second life to these beautiful fabrics by turning them into cushions. None of our pieces are meant to have a shelf life, they are traditional pieces that will only gain value with time. They are meant to be kept and passed on.

4. WE LOVE YOUR LATEST COLLECTION. WHAT WAS THE INSPIRATION FOR IT? Our latest collection was inspired by the Wonders of the World close to our hearts. We produce two collections a year and within each collection we have 5-7 suzani fabrics. In this collection each fabric was inspired and named after a different wonder. We have the Taj Mahal fabric celebrating the love between Shah Jahan and his wife, the Colosseum fabric recognising the wonders of manual work, Hagia Sophia celebrating the unification of different cultures and religions, the Hanging Gardens of Babylon represents the dedication we have to the things we love. As suzani is made within family and taught from mothers to daughters, our Mausoleum Halicarnassus patterns honours the knowledge that is passed on, because the Mausoleum itself has inspired the architecture of different buildings around the world such as the Los Angeles City Hall, and the National Diet in Tokyo. Our Temple of Artemis ikats are dedicated to the women that make our cushions as Artemis was the goddess that protected young girls.

“Inspired by different wonders of the world, we produce two collections a year with 5-7suzani fabrics. ” 9


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ABOUT HERITAGE GENÈVE Heritage Genève has been creating luxury handcrafted cushions to present in their flagship art deco boutique at the heart of Geneva Old Town since 2012. Every Heritage Genève cushion is made by hand, eye and heart, mixed with years of experience and passion. All of their cushions are made with techniques coming from experiences that are passed on, inherited and shared through generations. Carrying with it a passion for craft and a flair for design and colour, Heritage Genève straddles the past and the future whilst epitomising Swiss luxury.

HERITAGEGENEVE.COM | @HERITAGEGENEVE 11


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SHOPPING

LIKE THEM, GET THEM research and graphics by Emilia Vespoli

NET-A-PORTER ETRO – Printed Silk Crepe de Chine Maxi Dress NET-A-PORTER SAINT LAURENT – Teddy Raffia and Leather Bucket Bag AMARA HOUSE DOCTOR – Rattan Brass Planter

AMARA LORENA CANALS – Lakota Washable Rug LIBERTY LONDON REN CLEAN SKINCARE – Moroccan Rose Otto Bath Oil ANTHROPOLOGIE ALL ROADS DESIGN – All Roads Shae Accent Chair

FOLLOW EMILIA AT VIA SAN VITO FOR MORE INSPIRATION

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case study

Creating bridal vibes..together words by Karolina Barnes, images provided by Clio Sigismondi, photography by Megan Elle Photography

Collaboration marketing has been around for centuries. In fact, one of the first collaborations recorded was between the iconic British tableware brand Wedgwood and the British Royal Family back in the 1760s when Wedgwood released their first marketing campaign called "Queen's Ware", a collection of tableware initially commissioned for Queen Charlotte. These days brand collaborations are used by market leaders and big brands for many reasons including exposure to new markets, piggybacking on other brand's reputation and increasing social media awareness. No wonder that small brands are taking inspiration and use collaboration marketing in their strategies, too. Photoshoots are a great place to start. Here is one such example of small brands working together - a bridal shoot featuring layers of colour and beautifully sculpted looks, an idea of Jenna from Wonderland Invites who brought together a team of amazing creatives, fashion, homeware and lifestyle brands to make her vision a reality. Beautiful wedding stationery by Wonderland Invites Website: wonderlandinvites.com

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Top tips for ethical collaborations 1.

CHOOSE BRAND COLLABORATORS WISELY

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CREATE WIN WIN SITUATIONS

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A lot of thought and research should go into the initial process of collaborations. Find collaborators who share similar ethos and values to your own brand story. Analysing customer relevance is crucial. After all, there is no point of working together if there is a disconnection of audiences.

Don't get your fingers burnt by unreliable partners. Set clearly defined roles of all parties involved, the objectives and goals as well as implement transparency in every step. Always aim for 50-50 partnership.

PUT ALL T&C AND AGREEMENTS IN WRITING Have everything in writing. All conversations over the phone or in person should be recorded in writing, highlighting the points discussed so there are no issues with miscommunication. Stick to the agreement and follow ethical standards. 17


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The success of this collaborations was possible because all creative minds involved believed in the concept and saw the benefit of working together. Collaborators credits (if you like anything featured in this shoot, please click on the link below): Concept, Planning & Stationery @wonderland_invites | Photography @megan_elle_photography | Styling @rockthedaystyling | Furniture @anthologyvintagehire | Soft Furnishings @ theneonfinca | Flowers & Floral Crown @velvetroseflowerstudio | Silk Floral Hair Pins @gypsyrosevintage | HMUA @knotyouraveragebride | HMUA assistant @ clb.hair | Cake @tinysarahscakes | Boutique @rockthefrockbridal | Gowns @otaduy @zetterbergcouture @shikobabride @chantellaurendesigns | Jumpsuit @velvet_hearts | Leather jacket @backchatdesigns | Veils @sashandveil | Jewellery @blackandsigi | Venue @writtleuniversitycollege | Models @shona_modelportfolio @louiseparkermodel

WONDERLANDINVITES. COM | BLACKANDSIGI.COM 19


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newcomer

Sami Jewellery interview by Karolina Barnes, photography provided by Sameena Mawji

1. CAN YOU TELL US MORE ABOUT SAMI JEWELLERY? WHY WAS IS FOUNDED AND WHAT DOES IT STAND FOR? Sami Jewellery takes inspiration from nature and is a celebration of colour. The collection is designed in London and handcrafted in Jaipur, India. During my final year of Dentistry at university, I had to leave without completing my degree due to falling ill with chronic Lyme disease. During this time, my interest in sustainable fashion grew and so did my hunger to find something I could start doing from the comfort of my own home that was also mentally stimulating, and so I co-founded Ethical Stories Ethical Me (a sustainable fashion marketplace). As our journey progressed I started designing my own jewellery pieces; my aim was, and is, to create a collection that made our Sami customer feel great both aesthetically and on a deeper level by creating a positive impact through their purchases. We believe that each purchase should support Sami artisans and help support the country where our materials are sourced from and crafted in. 10% of proceeds are donated to the charity Future Hope, providing a classroom education for children living on the streets and in the slums across India.

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2. DESCRIBE YOUR CUSTOMER. WHO BUYS INTO THE SAMI BRAND AND WHY? Sami's customer is a confident, conscious fashionista that believes more is more when choosing a design. She wants something in her jewellery box that is glamorous, colourful and has a positive story behind it. She's always looking for a statement piece to add to her armoury, and loves a pop of colour to complete her look.

Our favourites

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3. YOUR PRODUCTS ARE STOCKED IN LIFESTYLE STORES. HOW DO YOU FIND WORKING WITH STOCKISTS? WHAT DO YOU FIND MOST CHALLENGING? We love working with stockists as each retailer has a slightly different customer base, making it interesting to see which products work best for different demographics and enabling us to share our brand and products with a wider audience. The greatest challenge is probably stock management across the different stockist models of traditional retailers that buy our stock, products we sell directly to customers, and marketplaces where we have to fulfil orders on an ongoing basis.

4. WHAT IS YOUR OPINION ON THE CURRENT JEWELLERY MARKET? I think the jewellery market is in a really interesting place right now with some important conversations including ethical supply chains, the ethics of lab-made stones vs. sustainably sourced genuine crystals, and recycled vs. virgin metals. We are also loving the growing trend of coloured stones rather than clear ones, which is definitely our preference! Research shows that customers still prefer buying jewellery in-person rather than online which can be very challenging and sometimes frustrating especially for small independent brands like us that have its main base online.

“The jewellery market is a really interesting place right now with some important conversations including ethical supply chains and materials.� @SAMI.JEWELLERY 25


Dragon Skies - Pair of Paintings

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artist spotlight

Mishfit words by Karolina Barnes, photography provided by Mish Maudsley

Starting her career in the art world over 15 years ago, Mish Maudsley was one of the first women on the UK street art scene, being part of exhibitions at the infamous Dragon Bar in Shoreditch, the pop up happenings with Finders Keepers Crew and Grafik Warfare crew. These days she turns her attention to creating artwork for galleries and commissions, always going back to her roots with a more refined approach.

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Neon Geisha

Based in Brighton, Mish finds inspiration in human form, the forces of nature that shape our planet, travel and adventure. Travel in particular plays a vital role in Mish's approach to her work, giving her energy and motivation from the many vibrant sights, colours, cultures and people she encounters while traveling the world. Her work evokes open ended stories filled with wanderlust.

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Queen of fucking everything

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Neon Dawn

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In her work, Mish embraces her Street Art roots by combining spray paint with loose brushstrokes and refined drawing, creating beautiful and energetic signature style that cannot be ignored.

For original paintings and more information, or if you would like to commission a work of art, please click on the website link below.

MISHFIT.COM | @MISHFIT_ART 31


COLOURS of the month

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inspirer

Tea in Tangier interview by Karolina Barnes, images provided by Pauline de Villiers Brettell photography by Sarah Charpentier

With her background in writing and interior design, Pauline de Villiers Brettell changed her career after moving to the north of Morocco, an area slightly less travel worn than its southern sister of Marrakech. She spotted a gap in travel blogging and started Tea in Tangier as an online space where she could share her finds and experiences. Ten years on, and like its surroundings blossoming with improved infrastructure and an impressive list of fashion designers being drawn to Tangier, Tea in Tangier itself has grown into a travel and lifestyle brand, sourcing unique artisan products as well as offering a bespoke design service for interior designers who are looking for authentic Moroccan pieces for their projects.

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1. CAN YOU TELL US ABOUT YOUR JOURNEY? HOW DID YOU GET TO WHERE YOU ARE NOW? My first trip to Morocco was almost 23 years ago – I was doing an interiors and lifestyle feature for the magazine I was working for in Cape Town at the time and I knew right away it was a place I wanted to come back to and share with my partner. Several years later, along with a change of countries and the addition of two small children, we returned for a holiday en-famille. We included time in the small coastal village of Assilah on this trip, and the rest, as they say, is history. We have since bought some land, planted some trees and started putting down roots.

2. WHAT IS TEA IN TANGIER ABOUT AND WHAT DOES IT STAND FOR? Tea in Tangier started off as my musings about this part of north Morocco - no one was really writing or talking about Tangier at the time and I felt there was a gap in the travel blog world for it. Plus, I am a bit of a sucker for labels and alliteration, and Tea in Tangier had a good sound to it . . . Ten years down the line and we have Louis Vuitton shooting their 2020 spring campaign here, Jasper Conran has just bought a villa that he will be renovating and the entire infrastructure is being repaired and reworked after years of neglect. The secret north of Morocco is not so secret anymore. Another of the initial driving forces behind the blog was my love for the crafts and artisanal products which are produced in Morocco. When I am wandering around the souks and fondouks, a day does not go by without me seeing a carpet I love, a different weave, an incredible colour combination! So, coming out of that . . . what does Tea in Tangier stand for? I think it has developed into a lifestyle and travel brand that people who relate to my aesthetic and share my love of the authenticity of the Moroccan design, refer to when they want to experience that side of Tangier and northern Morocco.

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DAR KA is the beautiful medina house featured here and is available for holiday lets W: asilah-dar-ka.com

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I will often have travellers who are particularly interested in discovering the crafts and artisans of the region contact me to ask for recommendations of where to stay, or to get me to part with some of my contacts in my “little black book” of artisans and merchants! These requests have motivated me to start work on developing some more experience-based travel projects, but that is still in the idea phase of development.

3. CAN YOU DESCRIBE THE PROCESS WHEN WORKING AND SOURCING FOR INTERIOR DESIGNERS AND TRADE CLIENTS? For the past few years I have been sourcing textiles and carpets directly for clients rather than retailing. This enables me to keep my overheads down which then clearly has an important knock on effect, as I am aware that a lot of my clients are in turn sourcing via me for clients of their own. When it comes to carpet sourcing the process is a relatively simple one. I get an idea of style, colour, size and budget and then do an initial trawl through the stock of the merchants with whom I work – if you have ever been into a carpet shop in Morocco you will know that this can be a long and {pleasantly} arduous process, especially when you spot that colour you are looking for right at the bottom of a pile - then via email or other modern day wonders like Whatsapp, the conversation begins . . . images are sent, requirements adjusted, more images discussed until the perfect carpets are found, wrapped up and sent straight from the medina to the client. My training and experience as an Interior Designer makes this creative process of sourcing one I understand and enjoy. The woven or order products take a little more time and effort as I need to work with the weavers on colour matching, checking on dimensions and finish. This process involves a client giving me design specifics and samples for any colour matching that is required. Sometimes a few adjustments might need to be made according to loom and colour specifications but generally I am able to match client's requirements with the weavers skills and materials - and it is always exciting seeing a finished piece come off the loom! 36


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4. WHO MAKES THE PRODUCTS AND WHAT IS THE QUALITY LIKE? CAN YOU TELL US MORE ABOUT THE LOCAL PEOPLE AND CULTURE? When I source carpets and other textiles, I usually work with one or two merchants that I have known and worked with for several years. The relationship I have with them means that I am always confident in the quality and provenance of the item I am buying. They are incredibly knowledgeable and passionate about the history of some of these traditional textiles and I am constantly learning from them. It was a revelation to me when I first discovered Moroccan carpets, just how regional and in fact tribal the designs, techniques and motifs are. The made to order woven items are made in collaboration with weavers I work with in Tangier – interestingly while the carpets are primarily the domain of women weavers, the realm of handloomed fabrics and textiles is predominantly a man’s world. The looms that are in use today are pretty much the same old wooden looms that have been used for centuries, and the entire process is done by hand from the initial weaving of the thread to the finishing stitches. I also do a lot of work done to design with the women weavers of a local Co-operative and charity – this isn’t always the easiest path but is definitely a rewarding one as the association is very active in the community providing education and training to vulnerable women and children.

5. WHAT ARE YOUR MOST FAVOURITE / POPULAR PRODUCTS AND WHY? The Beni Ourain carpet is both my favourite and my most popular item to source - it is synonymous with Moroccan design and has become a contemporary design classic despite its relatively humble nomadic roots. The simple monochromatic designs of these carpets are woven by the Beni Ourain tribe in the Atlas mountains whose colour palette was informed simply by the natural colours of the wool they had available. The simple designs fit seamlessly into most contemporary interiors.

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This style has been copied a lot (one of my soapbox moments when I see “Moroccan style“ carpets being marketed at impossibly low prices, but that’s a whole different discussion!!) but the original vintage Beni Ourain carpets remain to my eye a thing of authentic beauty. TEAINTANGIER.COM

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changemaker

Spreading the offcut message with

interview by Karolina Barnes, images provided by Nishant Parekh

Great lightbulb moment ideas usually come from a problem being spotted in the environment we live in. This is exactly what happened to the co-founder of KAPDAA - The Offcut Company, Nishant Parekh, who noticed that the fabric offcuts in his mother's studio were destined for landfill. He decided to do something about it and came up with the idea of using the offcut fabric to cover a notebook. From the initial notebook sample, in the last 3 years KAPDAA have saved about 6400 metres of fabric going to landfill. Working with interior designers, textile weavers and lifestyle brands, KAPDAA helps turn beautiful offcuts, end of rolls and other excess materials into unique, sustainable branded products including notebooks, as well as photo frames, luggage tags, show folders and many more innovative products that help increase brand value and offer designers a new product which they can monetise on, give to customers as gifts or use for PR and marketing purposes at trade shows. With an impressive portfolio of brands such as Selfridges, DAKS, Morris & Co, Little Green, Altfield, Erdem and National Portrait Gallery, KAPDAA's mission is to save 384,400km (same distance as going to the Moon) worth of offcuts being placed in landfill. Can you help them and join the mission?

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1. CAN YOU TAKE US BACK TO THE START AND DESCRIBE YOUR AHA-MOMENT FOR KAPDAA - THE OFFCUT COMPANY? I grew up in Mumbai surrounded by beautiful fabrics thanks to my Mum’s fashion studio called KAPDAA, as she is a bespoke fashion designer who always has unique offcuts that she kept for various patterns. In the initial stages of my working life in Mumbai and then London, I decided to use my creative inheritance in advertising. This allowed me to work for respected agencies like Saatchi & Saatchi, Ogilvy and McCann. I then decided to take a break to do my MA in Managing and Creative Economy at Kingston University which opened the entrepreneurial side of me. Being an advertising person, I was always fascinated with creating a brand from scratch, and giving that brand a purpose. On completion of my MA, I visited my Mum in Mumbai and that’s where the lightbulb moment happened. In her studio I saw tons of lovely materials fall to the ground and that eventually would be thrown away. I just couldn’t see the beautiful fabric go to waste, so I sat down with the head designer at my mother’s workshop and cut a rectangular piece of fabric, which was then pasted together to create a beautiful bookmark. This was the first offcut product – the beginning of a new chapter in my life. Remembering the idea of creating a brand, I thought why not use her brand KAPDAA and add The Offcut Company. As the idea came from her offcut and I am her offcut too :) Hence KAPDAA – The Offcut Company was born! We started creating our signature offcut notebooks and now have a whole range of products, providing sustainable solutions to our brands, designers and clients from all over the world. But this was not enough for me. I knew I needed to do more for our planet. I needed to spread my offcut message to a wider audience, and provide them with sustainable, quality products that are also affordable.

“We started creating our signature offcut notebooks and now have a whole range of products.” 42


During the initial period I received an email reply from John Lewis’ stationery buyer stating that they love our concept + product but not sure if their customers will like it. Hence I came up with an idea of creating a 6ft x 8ft notebook covered with fabric with ply (which would look like pages). We then typed a question on it “Would you buy these products from John Lewis?” We kept this BIG Book outside John Lewis Kingston with some of the products. All the customers of JL who were walking out interacted with our BIG Book and wrote their comments. It was a successful campaign for us but the council wasn’t appreciative, sometimes it's important to do what we believe in. Following the success we received a "New supplier" form from JL with terms a small start-up like us would not be able to work, hence we decided to not go ahead with them. Fast forward a few years, KAPDAA has clients ranging from mills in Scotland, tailors, interior and fashion designers in London, NY and Russia, weavers and shoemakers in LA and Paris to pram manufacturers in Belgium and many more.

2. WHAT IS YOUR FAVOURITE PROJECT OR CLIENT YOU HAVE COLLABORATED WITH? Selfridges along with Centre of Sustainable Fashion at London College of Fashion.

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3. CAN YOU DESCRIBE THE PROCESS OF WORKING WITH DESIGNERS, FROM THE INITIAL MEETING TO THE DELIVERY OF THE ACTUAL PRODUCT? DO YOU HAVE ANY SPECIFIC REQUIREMENTS FOR DESIGNERS TO WORK WITH YOU AND UTILISE THEIR OFFCUTS? The process is simple - the designers send across their offcuts/end of rolls to us. Once we have received them in our workshop in London, we measure them and share various product ideas with the brand. Once the brand has decided which products they would like to go ahead along with quantity, our team shares branding options for their bespoke products. We take care of all the production, branding and any bespoke requirements from the brand/client at our end, and once the products are with us we let them know and arrange a delivery. 4. CAN YOU DESCRIBE YOUR ETHOS TO SUSTAINABILITY

AND SOME OF THE UPCOMING PROJECTS OR SERVICES YOU’RE PLANNING FOR THIS YEAR? Our sustainable ethos are: 1. Printing ink - Soot is used for screen printing in the notebooks 2. Printing - All manually screen printed 3. Packaging - 100% biodegradable starch bags 4. Work with family run businesses for our shipping requirements 5. Local deliveries in London via electric van

In terms of what we are working on currently, we are now looking into creating offering 100% packaging options to all our clients / brands with no minimum requirement so we can move towards a plastic free packaging. For more information about creative product ideas made from offcut materials such as fabric, wallpaper and leather, please click on the link below.

KAPDAA.COM | @KAPDAA_OFFCUT 45


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forward thinkers

Every improvement is a step forward words and photography by Nicola McCullough

From tiny independents to huge global brands, the beauty business is gradually becoming more sustainable, with an increasingly ethical approach to ingredients, packaging and production. While some take small steps and others giant strides to protect our planet, every improvement is a step in the right direction. The key thing is to start somewhere, from reducing or cutting plastic packaging, to recycling and going organic or GM-free. A few of our favourite brands are doing it well... 1. Weleda Much loved for its Skin Food and soothing camomile baby products, Weleda proactively protects the diversity of nature and inspires a sustainable lifestyle. Its environmental commitment ranges from the procurement of raw materials to the use of natural resources and sustainable packaging. Weleda's UEBT label for 'sourcing with respect' certifies that biodiversity is being protected during the cultivation, harvesting and further processing of its natural ingredients. Massage Skin Food Light into parched winter skin to instantly soothe and add comfort.

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2. Jillian Dempsey A natural-living activist and make-up artist (with Jennifer Lawrence and Kristen Stewart among her star clientele), it’s no surprise that Jillian Dempsey's own product line features organic, gluten-free ingredients in recyclable packaging. Pat Jillian's Lid and Cheek Tints onto skin for a natural looking flush of radiant colour.

I wanted to create something as organic and natural as possible. It wasn’t the easiest thing to do because organic ingredients have a shorter shelf-life. I wanted to deliver something in the land of sustainable beauty... to contribute on a small scale to something that I felt was missing, so I created something I couldn’t find but wished existed.

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4. Bouclème Hair Care Bouclème is an independent curl care brand, created by one curly for others, with a product line designed to enhance curls as nature intended. Bouclème cares passionately about the planet, using fair trade ingredients wherever possible and completely recyclable packaging. The products are never tested on animals - and ingredients are biodegradable, safe for both the environment and the body. Rake Curl Defining Gel through wet hair with fingers to elongate curls and scrunch through when completely dry. 5. WILD Wild Cosmetics' vegan and animal-friendly deodorant line is made using active naturals, without the aluminium, parabens and sulphates usually found in antiperspirants. The roll-on range comes in glass with refill bottles, an 80% reduction in plastic use vs. regular deodorants. Wild works closely with the World Land Trust and donates 10p per product sold towards global reforestation projects. We're fans of Wild's stick deodorant in Lemon & Thyme.

6. REN REN Skincare recently revealed new 100% recycled packaging for its Atlantic Kelp and Magnesium Anti-Fatigue Body Cream. This follows the launch of its first 100% recycled packaging in 2018 for its Atlantic Kelp and Magnesium Body Wash in partnership with TerraCycle. The packaging is made from 20% plastic reclaimed from the ocean and 80% from recycled plastic bottles and REN hopes to become zero waste by 2021. Featuring 100% sustainable actives, the Anti-Fatigue Essential Oils in this body cream reenergise and uplift the senses - every little helps!

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7. Aveda Aveda was the first beauty company to use post-consumer recycled materials in packaging and more than 85% of its skincare and hair styling PET bottles and jars contain 100% post-consumer recycled materials. Aveda believes that profit and environmental responsibility will increasingly work together as more industries find that nature works for both sustainability and the bottom line. Aveda Intense Hydrating Masque quenches the skin leaving it dewy, comfortable and ready for make-up (or sleep if you prefer). 8. The Body Shop Renowned as one of the most sustainable brands on the high street, the Body Shop's mission is to enrich its products, people and the planet as part of its Enrich Not Exploit™ Commitment. It does so by working fairly with farmers and suppliers and helping communities thrive through its Community Trade programme, being 100% vegetarian and remaining firmly against animal testing. Camomile Cleansing Butter gently and thoroughly cleanses the skin and comes in a recyclable travel friendly tin.

FIND MORE TIPS ON STRAWBERRYBLONDEBEAUTY.COM 51


TRAVEL

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Tangier & Assilah words by Pauline de Villiers Brettell, photography by Sarah Charpentier

While Tangier is starting to find its place in people's Moroccan itineraries, it has always been a place of inspiration for artists. Although it is not always easily visible, if you are able to scratch the surface of the city you will find an interesting mix of creativity that feeds off its unique position sitting on the edge of one continent while being within touching distance of another. Having meandered in the medina and discovered Tangiers Kasbah, I always recommend to visitors that they head out of town and up the coast to Assilah. On the way stop off at the basket weavers by the side of the road before exploring the medina of Assilah – as medinas go it is small and easy to navigate and in my opinion has some of the best carpet shops, so for that alone it is worth the drive.

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stay & eat There are no shortages of lovely places to stay in Tangier, and I don’t claim to know them all, but La Tangerina is definitely one of my favourites - a small hotel in the Kasbah with lovely views across to Spain on a clear day. If you want to rent an apartment or house have a look at Tanger Locations. Not far from La Tangerinaare two of my favourite lunch time venues: El Morocco Club CafÊ under the giant ficus tree, or Macondo which has incredible views from its roof terrace tables.

do After lunch make time for a little Tanjawi designer shopping and discover some local brands and talent at Gallerie Laure Wefling, Topolina, Au fil de Tangier, Rock da Kasbah to name a few. FIND MORE TIPS ON TEAINTANGIER.COM 54


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ESTILA MAGAZINE

editor in chief

Karolina Barnes fashion editor

Flavia Young @ Luxe Layers beauty editors

Nicola McCullough @ StrawberryBlonde Beauty design editor

Emilia Vespoli @ ViaSanVito guest contributor

Pauline de Villiers Brettell @teaintangier CONTRIBUTE Have you got something interesting to say? New product launch or inspirational story to share? We want to hear from you. Submit your story to editor@estila.co

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