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ESTILA

empowering through style and colour VOLUME 1.

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Welcome to the first Estila issue

THE STYLE TALES Welcome to the first print edition of ESTILA magazine. Out of frustration and need to fulfil my creativity, ESTILA’s story started in summer 2015 as a “High In Style” monthly digital publication. Never trained in journalism or writing, I wanted to create a publication that would be timeless and would showcase my passion for emerging British design, talent and craftsmanship. Over the past year we experimented, learned and polished the concept and the direction of this magazine. The journey that seemed very foggy at the beginning is now becoming much clearer. This first edition would never come to life without the originality and shared vision of all editors, contributors, interviewees and businesswomen behind the beautiful brands we feature in this issue. Hope you like their Style Tales. Love,

Karolina xx Karolina Barnes editor in chief

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editor's recommended reads interiors italian flair Take a peek inside this Notting Hill residence bursting with personality, sophistication and Italian contemporary style.

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style new opulence Velvets, jacquards, brocades are coming into our wardrobes, here is how to embrace them.

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black book editor's black book Our editor's go to shopping resources featuring British emerging brands, which are mainly run by mumpreneurs and creative women.

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cover LOST AMONG BOWERS Artwork by NICOLA TAYLOR PHOTOGRAPHER

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OUR MAGAZINE ON APPSTORE

coming soon GET NOTIFIED HERE.

Photo credit: Matthew Williamson 5


HAVE YOU GOT A STORY TO TELL? We are looking for inspirational life stories, products and emerging brands in interiors, fashion and lifestyle. If you have a story to share, please get in touch at editor@estila.co

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HOMES

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French Country text by Karolina Barnes, photography provided by Grace Fodor

When you lead a very busy career running your own business, you need to have a home that is peaceful and calming, yet full of objects that remind you of your own journey and style. Grace Fodor, the founder of cult beauty brand Studio 10, found her dream family home in Guildford, Surrey, which she renovated and brought to 21st century modern living.

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Being a listed property, Grace had to find the balance between planning regulations and listed build consent. “That was a challenge, since they don’t always go hand in hand! I wanted to embrace the older aspects of the house, adding a fresh modern twist with a French Country vibe. I love the mix of natural style with soft neutral tones and textures, combined with a sense of elegance and understated grandeur.” Her personal style is ultra chic; both in her home and wardrobe. “For me, it’s not just about looking good. It’s about feeling good and that’s how I want everybody else to feel when they walk in.” Walking through her home, you can see that she loves mixing classic pieces with latest trends that fit her style.

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“Having a relaxed home is really important to me. It’s where we spend a lot of time and it’s the hub for our family life.” Grace expresses her personality through a collection of contemporary oil paintings, which she coupled with big statement mirrors. You can see them dotted throughout her home. She says: “They make me very happy... and Christmas too. I love Christmas. The whole house is full of laughter and love. It’s about spending time with family and friends. The dining room is my favourite room in the house, especially at Christmas. We can fit fourteen people around the table, so there’s always a crowd! The more, the merrier!”

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FOLLOW GRACE @STUDIO10MAKEUP| STUDIO10BEAUTY.COM 13


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Italian Flair words by Karolina Barnes, photography by Lauren Burns & Michal Podrucki

When the designers at Eligo Studio in Milan were approached by their Italian client, after having purchased a property in London, they knew that they were about to create a truly unusual and inspirational home. This five-storey townhouse in Notting Hill, London, embraces contemporary Italian flair to its maximum.

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Being a Grade II listed property, the designers had a challenge to transform the interior and bring it to 21st century contemporary living, exactly as the client envisaged. They worked together and injected a highly individual luxury feel by using a mix of specialist finishes such as decorative resins, bespoke Fromental wallcovering, Murano glass chandeliers and sculptural features by Barovier & Toso. Each room was given its individual personality, yet the whole home is designed in a cohesive manner, using a restricted colour scheme. Contemporary furnishing is complemented with bespoke furniture pieces and built-in storage and wardrobes. The key feature, which links all rooms together is the statement central staircase finished in Aliva’s Metroresin in highly polished azure blue.

“Each room was given its own individuality, yet the whole house is designed in a cohesive manner.� 16


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This project involved a lot of fine craftsmanship, creativity and thinking outside the box. The team from Create Bespoke Beauty was brought on to work with the international suppliers and the Italian design team. They have been chosen for this particular work because of their extensive experience in complex building and engineering projects along with carpentry and manufacturing of custom made furnishings and intricate finishes. Part of their team was also responsible for the mechanical and electrical design and installation, which included lighting and audio systems, both controlled by Lutron and Cheston Home Automation. They said: “A lot of love went into this project and we were so pleased that our client and his family were happy with the result. The home is elegant and luxurious, bursting with personality.�

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CREATEBESPOKEBEAUTY.CO.UK

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shop we love

Mairi Helena words by Karolina Banres photography by Mairi Helena Wilks

While walking through Top Drawer in London, a colourfully abstract pattern on a lampshade caught my eye. I had to go over to find out more. I met an Edinburgh based designer and photographer, Mairi Helena, behind a namesake high-end luxury home and fashion accessories label. We talked about her novel designs, which she creates using influences from her photographic portfolio of Scotland, producing abstract surface pattern designs with a very unique fine art feel that I was initially drawn to.

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1. WHAT HAS BEEN YOUR JOURNEY SO FAR THAT LED YOU TO CREATING YOUR OWN BRAND? I’ve had a bit of an unusual introduction into the world of interiors, having initially ventured down the scientific route at university. I come from a family of artists and designers and so I always remember the quizzical looks I received when I decided at the age of seven that I wanted to be a vet!! I think it’s my stubborn redheaded nature or my grit and determination ... but ultimately it was my passion to help animals that was my driving force down this initial veterinary pathway. Looking back however, it was my photography that has always played a key role in providing me with a creative escape. And although I threw myself into the veterinary profession with every desire to provide a caring and conscientious service to my patients, it was my camera lens that I relied upon to help me switch off from the demands of the job.

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Apart from photographing animals, I soon discovered a strong interest for photographing textiles. With my desire for capturing colour in the natural landscape, I started to be approached by knitwear and fashion brands to capture commercial photography for their advertising and marketing campaigns. Through doing so, my photography helped me to find my own voice in the textile design world. I have since gone on to develop my print label “Mairi Helena”, designing surface pattern prints which I apply to textiles and wallpapers for the luxury interiors market.

“Colour and pattern are the primary building blocks for my designs.” 3. HOW IMPORTANT IS COLOUR AND PATTERN IN YOUR DESIGN WORK? Colour and pattern are hugely important to me and are the primary building blocks for my designs. I start all my designs by picking out colour details and textural elements from my photographic portfolio of Scotland. It’s very much the vibrant colours and patterns found within my photographs of Scotland that I am immediately drawn to incorporating in order to produce unique and vibrant surface print designs.

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4. WHO OR WHAT INSPIRES YOU? My parents are a wonderful source of inspiration for me. Thanks to a colourful upbringing where I was constantly surrounded by fabrics, patterns and prints, I have developed a growing appreciation for textiles, interiors and design. My parents are passionate textile designers and both studied at the Scottish College of Textiles in Galashiels. I think their strong desire for the textile world has rubbed off on me!

I am also greatly inspired by my surrounding Scottish landscapes. I grew up in Melrose in the Scottish Borders, which is renowned for its textile industry. I’ve also had the wonderful opportunity to be based on the Fife Coast for several years where I was drawn to the weather-beaten, scenic coastal pathways. I’m now based in the charismatic city of Edinburgh, which acts as a brilliant source of inspiration for any artist, with the dynamic festivals, brilliant access to art studios as well as an abundance of creative workshops.

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5. LIVING WITH COLOUR REQUIRES SOME CONFIDENCE. WHAT WOULD YOU ADVISE SOMEONE WHO LOVES COLOURS BUT IS LITTLE BIT HESITANT ABOUT USING THEM IN THEIR HOME? Sometimes learning what you consider your “safe” colours can be a useful starting point. I find that these tend to be the colours that you’re naturally drawn towards. For example, often you will find a reoccurring colour theme when studying your own wardrobe or home accessories. Then once you know these, try moving away from your comfort colours and experiment with new ones. I also find studying the colour wheel can be very handy when considering colours for your home. Colours that sit close together on the colour wheel tend to create a warm, inviting and pleasing interior. For example, blues, greys and greens. Alternatively, if you’re looking to create a vibrant, fun and dynamic interior then picking colours that are opposite each other on the colour wheel tends to help create colour-popping interiors. For example, yellow with blue - we have recently painted our own bedroom in this colour way and added a hint of reds and pinks with my pink thistle wallpaper! I think learning to have no fear when it comes to choosing colours for your home can open up endless possibilities!

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OUR FAVOURITE

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SUMMER TROPIC WALLPAPER, £180

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THISTLE MAKE UP BAG £28

LUXURY VELVET TOTE, £122

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SUMMER THISTLE CUSHION, £90

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EMERALD THISTLE CUSHION, £90

FOLLOW MAIRI @MAIRIHELENA| MAIRIHELENA.CO.UK 31


COLOURS of the month

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ECLECTICISM

elegant

words, styling and photography by Louise Ives-Wilkinson

This contemporary take on old school glamour shows how an eclectic mix of styles and finishes can be used to achieve a luxurious interior full of character. The juxtaposition of materials provides depth and interest while still giving an overall luxe vibe. Copper and brass mixed metals create warmth to the look, while the sleek mahogany screen brings a touch of deco glamour. This geometric pattern is echoed in the coffee table providing a narrative to the scheme. Rose Quartz, the Pantone colour of the year, is incorporated in the neutral colour palette, while an accent of royal blue lifts the whole scheme. Playful African feather Juju hats are hung on the wall, adding character and texture to the space, while the sumptuous hand knotted rug gives the illusion of silk, but at a fraction of the cost. The subtle mix of tonal patterns from the textiles brings in a contemporary edge.

IWINTERIORS.CO.UK

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THE CHAIR STORY

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THE CUSHION STORY

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THE LAMP STORY

Galapagos Designs create bespoke mid-century furniture using original vintage and newly made chair frames. The 1950’s Bartholomew cocktail chair is an original piece, reupholstered in Korla’s British made linen-cotton fabric “Alana” in Chalk Pink & Steel.  This chair comes in a wide choice of fabrics and makes a chic addition to any interior.

Eva Sonaike is a London-based lifestyle company on a mission is to “Bring colour to life” by using African prints and African inspired textiles. The fabrics are all designed and printed in the UK. The Aluro and Okuta cushions are part of the Falomo collection, with inspiration taken from the architectural patterns of the post-colonial era.

Gong has been selling contemporary ethnic furniture since they started out 15 years ago on Portobello Road. The Dino floor lamp was designed in house at Gong and took inspiration from the 1950’s. The lamp is entirely handcrafted of brass and metal, and comes in various colour ways to suit all manner of schemes.

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designer spotlight

Matthew Williamson words by Anouska Lancaster, photography by Robin Gautier, Hill and Aubrey, James D Kelly

As I enter the lavishly decorated Osborne and Little showroom, on the uber-trendy King’s Road in Chelsea, I am full of excitement. This particular showroom is like home from home for me; a second office, but today is different.

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Today, I am meeting one of my icons – Matthew Williamson. Dressed down in jeans and a fitted white T-shirt, Matthew is warm andapproachable. I would even go as far as saying that he is somewhat shy and modest. It is clear to see that Matthew Williamson is not corrupted by fame. Nor is he in this high powered and glamorous industry for fame or for egotistical reasons. Matthew seems flattered by my compliments and is interested in my opinions and feedback as we browse his latest collection for Osborne and Little, aptly named “Durbar”. A sweet shop of jewelled colours and exquisite pattern, each design jumps out at you, as if the animals and insects are alive and in touching distance. I have always been a huge fan of Matthew Williamson and after today even more so. As a designer myself, I’m captivated as he explains the concept of each design and the thought process from start to finish for each one. I am intrigued to hear about what Matthew refers to as his DNA. He explains to me that this is own, uncompromising and unapologetic trademark look that has developed and progressed over the last 20 years. Matthew’s strength and courage to make bold decisions about the future of his business has most certainly paid off. Matthew has now seamlessly manoeuvered his iconic fashion label into a full 360 degree lifestyle brand.

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1. HOW DID YOU GET INTO THE DESIGN WORLD? I’ve been in fashion now for 20 years with my namesake company and have focused most of my attention and time on that, but have always loved interiors and been just as passionate about interior design. I knew I wanted to be a designer from childhood when I used to make over my bedroom and make outfits for my schoolmates. I was particularly fascinated with my mother’s fashion sense in the late 70s early 80s and so, I guess, she inspired me to work in the field I do. I studied fashion design and printed textiles at Central St Martin’s in London at the age of 17 and then went on to work for Monsoon before founding my own company in 1997 with my business partner Joseph Velosa. I’m thrilled to have come this far with an established DNA in fashion and now love the expansion into homeware with the lines we are adding to create a 360 degree lifestyle brand.

“I knew I wanted to be a designer from childhood when I used to makeover my bedroom and make outfits for my schoolmates.” 2. HOW HAS YOUR BACKGROUND HELPED YOU LAUNCH YOUR COMPANY? I grew up and was educated in Manchester, which is such a great, energetic and creative city. I remember so vividly, in particular as a teenager, the mods, punks and Goths, the club and music scene with the Stone Roses and Happy Monday’s and the achingly cool Hacienda club at the time. I was exposed to all this in my teens and I’m sure it helped to shape my next steps and gave me confidence to be different. My work ethic comes from my parents. They worked hard and long hours and instilled in me the idea that you should work hard, be proud of what you do, to try and enjoy it and make the most of it, which I still do. I feel lucky to have a job I love and I think that’s in part due to my upbringing and surroundings at the time.

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3. DO YOU THINK THERE IS A STRONG LINKE BETWEEN FASHION AND THE INTERIORS WORLD? There’s always been a strong link between the two industries. It’s widely perceived that interior designers look to fashion as it’s such a fast moving industry, working on four or more collections a year, and so it’s constantly evolving. As a designer in interior or fashion design I believe it’s important to establish a strong DNA. To stick to it and evolve it slowly. This way you establish a look, a style and hopefully a fan base that love what you do. I’ve tried to achieve this in both areas of my work and ensure they both complement each other. I’ve always imagined a customer who buys one of my dresses no doubt has beautiful cushions and wallpaper too, so I try to ensure everything I do has the MW signature feel.

4. WHAT DOES STYLE MEAN TO YOU? Style, to me, is a way of life. It’s personal and has nothing to do with trends or wanting to conform. It’s an expression and extension of yourself; whether in interiors or in fashion. I think I’ve settled into my style now and I love playing with elements within my style arena; refining, learning and experimenting as I go, but always trying to stay true to myself.

5. HOW WOULD YOU DESCRIBE THE LOOK AND FEEL OF YOUR HOME? My house has good bones! It’s a classic Georgian stucco fronted property in central London. I’ve inherited high ceilings, elaborate cornicing and parquet floors. I think if you get the floor right everything else is easier. It’s quite classical in feel with a couple of key antique items and soft neutral tones. Character is added through artifacts I’ve collected for years, colour and pattern from my wallpaper collections at Osborne and Little, and through furniture from my Duresta collection. I guess I’m lucky in that sense as I’m creating things I love for work and then am able to bring them home with me for a trial run. That’s my excuse anyway!.

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6. WHERE DO YOU FIND INSPIRATION FOR YOUR COLLECTIONS? Inspiration comes from far and wide. I’m usually inspired by the natural world and different cultures and so travel plays a big part in my life. I love exotic far flung destinations such as Costa Rica, Morocco and Bali to name a few and am always drawn to the craftsmanship in any place I visit. My latest collection for Osborne and Little is inspired by a trip to India and features metallic marbled wallpapers with monkeys, butterflies and temples and all manner of motifs and colours I’ve captured whist visiting India. It’s without doubt one of my favourite countries and sources of inspiration.

7. WHERE DO YOU START WHEN CREATING YOUR COLLECTIONS? IS THERE A CONCEPT, THEME OR FEELING? Each collection begins with a mood board, which is based on a simple idea I may have; be that a country, a piece of music or a historical era, for example. The mood board is a montage of inspiring images, which relate to the theme and allows me, and my team, to tap into and source fabric and materials to build the collection. Fashion has to move quickly but luckily I have a little longer with the wallpapers and furniture, so it’s lovely to be able to have the time to really plan the collections well, in order they can be their best. Months of processing takes place and lots of trial and error before a collection is finally launched.

8. HOW IMPORTANT IS COLOUR, PATTERN AND TEXTURE IN YOUR DESIGN WORK? Colour, texture and pattern are central to my work. It’s often my starting point in a collection once the mood board is established. I think it’s my favourite part of the process and I love creating artworks and textiles and seeing them come to life in the finished product. As I love cultural references, my patterns and textures usually reflect that and give the collections an eclectic, global-bohemian feel.

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9. WHAT MADE YOU TO DECIDE TO GO FROM FASHION INTO INTERIORS? Fashion and home for me are so closely linked. The processes are often different, but ultimately I see myself as a lifestyle designer. I think my brand has the ability and flexibility to cross over. The addition of homeware can now be seen and bought from my website. Building the site has been a real labour of love and it hopefully shows and allows the customer to buy a luxurious printed sofa, a swimsuit and matching kaftan or a pack of gift cards. My aim is to create a cohesive look where there’s something for everyone.

10. WHAT HAS BEEN YOUR PROUDEST MOMENT SO FAR? I’m happy to say there have been many career highlights. Prince’s performance at my 10 year anniversary show sticks out as something I won’t forget as well as dressing some of the world’s most famous women such as Madonna, Beyoncé and the duchess of Cambridge. But really, I guess, my biggest achievement is having come this far and still loving what I do and feeling proud of the business I’ve built.

11. WHAT CAN WE EXPECT TO SEE IN THE FUTURE FROM MATTHEW WILLIAMSON? Right now I’m looking into a couple of new lines. I’d really love to develop candles, chinaware and maybe even childrenswear. I have a talk to give at the Victoria and Albert museum in November, which is exciting, and I’m keen to move further into interior design consulting. I’ve done a couple of private homes this year as well as the courtyard in Blakes Hotel in London, so I’d love to continue along that path.

MATTHEWWILLIAMSON.COM

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COVER STORY

artist spotlight

Nicola Taylor words and photography by Nicola Taylor

The story of how an artist comes to their career path usually begins with the author telling us how much they loved to draw as a child, and how they never wanted to do anything else.. BUT THAT IS NOT MY STORY. Don’t get me wrong. I enjoyed painting and drawing as much as any child does, but I never had the sense that I was any good at it. I think many of us can testify to being instilled with a belief that art was something you didn’t need to work at. You were either good at it or you were not. You either had it or you did not. And I …did not.

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For the first seven years of my professional life I worked in the financial services industry. But, by the age of 33, I was struggling both physically and emotionally. After years of 60 to 70 hour work weeks (in the “soft and cushy” part of the industry), leaving was a choice only in the sense that it is a choice to step off the railway track when a train is bearing down on you. When I left that career, I had no real plan about what I would do next. I only knew that the train was coming and it was time to jump. My job hadn’t given me the luxury of time for reflection, but it had given me a bit of savings, so I decided to spend a year doing the things I loved and use that as starting point for my next step. So I travelled, I wrote, I became a yoga teacher… …and I took a photography course at the London College of Communication. During that course, inspired by the incredible people around me, I created the first of the “Tales from the Moors Country” images. The series was designed to be an anthology of visual stories, a kind of visual interpretation of the Choose Your Own Adventure books. (Please tell me you remember those.) The images would show one scene from a story and it would be up to the viewer to decide what came before and afterwards. They were deliberately ambiguous and faces were often obscured, so that the viewer could use their own imagination to fill in the story. It was an interesting project, but not commercial, and my teachers were interested in commercial photography so they didn’t really know how to help me take it further. They suggested I get involved with fashion photography. Some of my favourite photographers worked in fashion, people like Tim Walker, Paolo Roversi and Eugenio Recuenco and I adored their theatrical and narrative images, but I knew I wouldn’t be happy in that world.

“When I left my career in the City, I had no real plan about what I would do next.”

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So I began selling prints of my work at local art fairs. And something really unexpected happened. I met women who loved reading, who were moved by beauty and intrigued by creativity, but who felt they didn’t have enough of it in their lives. Perhaps they were busy with a career or a young family and they didn’t have time to indulge themselves with stories anymore. They were happy, but they couldn’t help but feel that they had lost a little part of themselves somewhere along the way. And I found that my work, because it was an open-ended story, was encouraging them to use a creative part of their brain. A part that maybe they hadn’t had the opportunity to use for a while … at least not just for themselves.

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And they loved that experience. Just as being around the artistic souls at the London College of Communication had fed my own creativity, experiencing my work was feeding theirs. I had used the process of creating the images to heal myself, but I realised that others could get some of that creative experience too, just by looking at them. I hadn’t seen it coming, but I felt incredibly proud and fulfilled that I was able to offer a little kernel of creativity to women who were in the same situation that I had been in. I understand all too well how creative fulfilment can become a footnote to a footnote at the end of an interminable to-do list. And I understand how bad things can get when it falls off the bottom entirely. I have learned from personal experience that it’s not just artists that need creativity in their lives. Everyone does.

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When I left my job in the City, what I had needed so desperately was a more creative outlook on what my career could be and, in turn, what my life could be. Creativity breaks down unhelpful ingrained beliefs (one of mine was that I wasn’t an artistic person) and helps us look for different options. It is practice for the problem solving we must do in everyday life. I very much hope you enjoy my “Tales from the Moors Country” images. If they tell the kind of stories you love, I hope you will carry them along with you on your own creative journey…in whatever form it takes. NICOLATAYLORPHOTOGRAPHER.COM

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SHOPPING

LIKE THEM, GET THEM research and graphics by Emilia Vespoli

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MY THERESA Burberry Fur-Trimmed Cotton Coat KELLY WEARSTLER Bloque Table Lamp VIA SAN VITO Quattro Lumbar Pillow

AMARA Orla Kiely Ladies Poppy Gold Watch MY THERESA Marni Suede and Leather Ankle Boots THE RUG COMPANY Deco Spiral Hand Knotted Tibetan Rug JONATHAN ADLER St. Germain Slipper Chair AMARA Max Benjamin Gold Candle Collection

FOLLOW EMILIA AT VIA SAN VITO FOR MORE INSPIRATION

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FASHION

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a contemporary take on NEW OPULENCE words by Flavia Young, images by ALC Ltd .

The arrival of winter 2016/17 brings with it a desire to amp up our wardrobe’s textures with embellishments, jacquards, brocades and velvets. Never before, has an often erroneously maligned fabric made such a decisive comeback. With advances in fabric technology, the new velvet is no longer like its bulky cousin of yesteryear. The new versions are light, fluid and stretchy, so by its own definition, flattering and comfortable to wear. Velvet is, of course, also a very diplomatic fabric. It looks as alluring in its unpretentious high street versions as it does on Milan’s opulent runways. It’s showtime. Enjoy.

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ALC Ltd Holiday 2016 collection is available at selfridges.com

FOLLOW LUXE-LAYERS FOR VIEWS FROM THE INSIDE OF THE FASHION WORLD 65


little treasures discovered

Sophisticated Accessories words by Karolina Barnes, photography by Karolina Barnes, Athina Bluff

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THE COIL STORY The Serpentine Coil necklace is a true statement piece created from polished and matte brass. The twisted forms are soft and feminine, creating a gorgeous and timeless shape. The designer, Ale, has created this stunning collection inspired by Mobius Strip and spiral patterns. This is a perfect jewellery accessory for those wishing to make a bold, and stylish statement. Available at www.layanalondon.com.

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THE SCARF STORY The Paradisaea Caeruleus beautiful hand rolled 100% silk scarf is designed in house by Santorus London. It features imagined azure bird of paradise prettily perched against an ornately decorated parchment with flashes of Venetian red. Size 134 x 134cm. Available at www.santorus.com.

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THE CLUTCH STORY Bell & Fox launched in AW 2015 with a mission to create a modern collection of leather handbags and accessories, combining style, quality and function, as an accessible luxury. This animal blue print “Pony� leather crossbody & wristlet clutch has a removable shoulder / crossbody strap and a removable wristlet strap to take you from day to night. Available at www.bellandfox.com.

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Kim Winser words by Karolina Barnes, photography provided by Winser London

Kim Winser OBE is recognised as one of the UK’s most internationally renowned and inspirational businesswomen in Britain. She was appointed as Marks & Spencer’s first female and youngest ever Divisional Board Director. As Chief Executive Officer, she went on to successfully deliver turnarounds in the iconic British heritage brands Pringle and Aquascutum, and also joined Natalie Massenet as special adviser to Net-a-Porter. After her business experiences, in 2013 Kim launched her own fashion label, Winser London, using a new business model: to directly supply via e-commerce with limited pop-up shops. This results in luxury quality with a styling service, yet at affordable prices.

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1. WHAT DOES STYLE MEAN TO YOU? For me, style is all about finding your own way of presenting yourself to the world. There is no right or wrong - it is utterly personal. Style is most often associated with the way we dress and, of course, for me and my business, Winser London, that is the key interpretation of style. There are women who are born innately stylish – who have a strong sense of self and dress in a confident manner that enhances their own natural beauty and personality. For other women it is a bit more of a job to identify one’s own style. That is where an intelligent fashion brand, with high quality, well cut clothes and excellent, well-trained and caring styling staff, can really make a difference. When you find your own style, dress to flatter your own figure and wear quality, well- cut clothes; that’s when a woman feels her best. She leaves the house feeling confident – ready for whatever the day brings. I love Winser London being a part of that.

2. HOW HAS YOUR STYLE EVOLVED OVER TIME? I have always worked in the clothing retail industry and from a young age I was aware that clothes can make you feel great – or can ruin your day. There was once a board meeting, I remember, in my early days as a director at Marks & Spencer when the chairman referred to me as “one of the boys”. It was that day that I made a conscious decision to dress for me, my style, my character – rather than trying to fit in with the all-male board by wearing a boring suit. I remember my mum saying to me: “Just be yourself, Kim – just be yourself - because that’s the most important thing.” It was then that I found my style and I have developed it over the years so that now I would say it is a style that flatters, makes me feel good and plays with trends rather than slavishly follows them. I love our Silk Ruffle Shirt, for example, and a monochrome look is always a strong look. Black is my go-to colour and I enjoy neutrals. I adore a well-cut trouser and always wear a coat, but much prefer it to be in soft tweed or knitted in a merino wool stitch. I find the look more chic and relaxed than a formal woven fabric coat.

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3. WHAT IS YOUR MISSION WITH WONSER LONDON? I set up Winser London in 2013 to fill a substantial gap in the womenswear market for truly high quality, well-cut clothes at a surprisingly affordable price. I wanted to build a brand that is all about style and I wanted it to be stylish; whether you were 20 and starting your career, whether you were 50 and sitting on a board or whether you were at home doing dog-walking or taking the children on the school run. I wanted it to be stylish for real women and for busy women. Other brands were taking the value out of the garments and putting it into profits or into supporting their expensive business structure. I wanted to do something the complete opposite. I wanted to create a brand where all the value went into the products so there was no money wasted in between. No middle partners, no agents – no money wasted between the fabric, the cut and the design and getting it to the customer. I love that we are a real brand, working hard for real women. I like to watch what’s going on globally. I watch to see if customers are buying the same styles, colours, sizes, whether they are multiple buying. The great thing about building the business to be online is that you learn so much about your customer. That’s why we changed the name of the “Miracle Collection” very early on – because we had so many women saying these dresses absolutely do miracles for them. So we decided to call the collection “Miracle”. I’m absolutely driven that I would love every woman to be really happy being herself. If we, at Winser, can give a little bit of help in terms of helping with the clothes, the styling, the dress, the packing - helping in any way to make a woman feel as good as she can just from the clothes, then I’ve done a job. For me, I love giving a little bit of confidence.

“I'm absolutely driven that I would love every woman to be really happy being herself.”

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4. WHAT WOULD BE YOUT TIPS FOR ANYONE GOING INTO THE FASHION RETAIL BUSINESS? Know your customer and respect that customer however large and successful your business becomes. Listen to her and give her what she wants. Without your customer your business is worthless. Employ the best talent in the industry. I look for everyone to be better than me in their area of expertise and make sure the team is well balanced. Always look to the future. I see the past as stepping stones to build a strong future. Be yourself and always give more than you take in life, whether it be to customers, the team that work with you, or the young talent of the future that we meet each day.

WINSERLONDON.COM | @WINSERLONDON 75


JO LOVES special offer to our readers: Enjoy FREE FRAGRANCE TAPAS at Elizabeth Street, London store.

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BEAUTY

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VERY BERRY words and photography by Nicola McCullough

What is it about a bold lip and dark, glossy nails that make misty mornings and ink-black nights feel almost alluring? From bright redcurrant through to rich russet and wine tones, a berrylicious AW 2016 palette awaits.

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Go as buff or bold with colour as you like by switching up textures from a sheer gloss to full-on matte. Chanel Rouge Allure Velvet in Rouge Vie is my current jam - the creamiest, almost-matte plum-red encased in gloriously clunky black and gold. Bobbi Brown Luxe Lip Color in Flame spreads cheer like blazing autumn leaves, while Dolce & Gabbana’s Shine Lipstick in SN1 001 is a pretty very raspberry mauve. Kiko Enigma Lipstick in Theoretical Burgundy has all the drama... press a little over balm for a just bitten look or apply straight from the bullet for black cherry lips. PS. A bold lip can be perfectly daytime-friendly. Just keep the rest of your makeup simple to avoid the Robert Palmer backing girl look. An even base and lots of inky mascara with well-groomed brows and you’re good to go. My autumn/winter nail wardrobe spans from russet to blackened burgundy and I couldn’t love it more. Jessica Nails Tangled in Secrets is a glossy spiced ginger that I’ve been wearing on repeat. Dolce & Gabbana Raspberry is a stunning soft plum while Ebano is the darkest bitter chocolate with a whisper of burgundy. Pouissiere D’Ortie by botanical brand, Soigne, is the most sophisticated dusky dark green and contrasts beautifully with the lip colours above. Personally I think autumn/winter polishes look great on shortish nails (not at all influenced by an inability to grow mine long!)

FIND MORE TIPS ON STRAWBERRYBLONDEBEAUTY.COM

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OUR MAGAZINE

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tried & tested

DIOR PRESTIGE words and photography by Karla Cihak

With changing seasons and dipping temperatures, I’ve been searching for a skincare range that would keep my complexion moisturised and firm over the next few months ahead. After using many of less known cosmetic brands, this time I decided to invest into Dior Prestige. As a big fan of Dior’s make-up ranges, I’ve never actually bought any of Dior’s skincare products before. But I decided to give it a go and see. The Dior Prestige range is a premium range of skincare products specifically designed for delicate, aging skin. It is infused with the essence and vitality of Rose de Granville, a species of rose grown by Dior laboratories. It is said to deliver “a double exceptional regenerating and perfecting action on all layers of the skin.” I chose the Dior Prestige La Creme Souveraine as my day and night cream. It has a smooth and rich texture, which is easy to apply. For extra boost at night-time, I add few drops of the Dior Prestige L’Huile Spouveraine Serum that is highly concentrated with the Rose Souveraine extract.

Twice a week I also use the Dior Prestige Le Grand Masque, which deeply re-oxygenates the skin, making it look fresher and firmer. I use it overnight instead of a night cream. I have noticed that my complexion looks and feels hydrated and the amount of fine lines has decreased too. I love it!

Karla xx LEARN MORE ABOUT IT HERE 83


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Los Angeles words and photography by Karolina Banres

Due to its perfect climate, Los Angeles is one of the cities, which you can visit any time, any season. The Los Angeles County is spread over a wide area, so you will definitely need a car to get from one place to another.

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stay From our own experience, accommodation in LA can be little bit disappointing. Don’t trust glossy brochures and picture-perfect imagery, I recommend that you read reviews or ask friends for advice. Here is a hotel, which we personally stayed at or visited, and which deliver on comfort, quality and service.

THE VICEROY HOTEL Famously designed by Kelly Wearstler, this hotel is not only a great place to stay at but also to visit for a design masterclass in its own right. Its interior merges classic sophistication with contemporary chic creating a truly unique modern luxury.

photo credit: Viceroy Santa Monica, Christian Horan 87


do Arts and museums If you are creative and looking for some inspiration, LA has over 105 museums, architectural buildings and art events. If you are into fashion and design, you shouldn’t leave the town without a visit to The FIDM Museum / Fashion Institute of Design & Merchandising with truly fascinating exhibitions. The Hollywood Walk of Fame, Universal Studios Hollywood, Santa Monica There are many tourist attractions but these three are an absolute must. The Hollywood Walk of Fame is located on the Hollywood Boulevard, where you can not only admire all of the Hollywood stars but also the Grauman’s Chinese Theatre and the Hollywood Sign in the distance are pretty amazing too.. If you like movies, then you’ll love Universal Studios and especially the Universal Studio Tour. It takes you on real locations and sets such as the Wisteria Lane from Desperate Housewives. You’ll also experience a 3D-HD high-speed chase with the all-star cast from Fast & Furious, which includes water effects and much more. It’s so much fun!

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photo credit: Viceroy Santa Monica, Christian Horan

eat Beverly Hills - BLVD at Four Seasons Beverly Wilshire Right on the corner of the Rodeo Drive, the most luxurious shopping street in LA, this sophisticated 1920s 5-star hotel definitely delivers on luxury and pampering. Pricey but worth the stay. The BLVD restaurant offers all-day dining and afternoon tea, which is a great culinary experience.

MORE INFORMATION HERE 89


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READY IN 35 MIN

low carb aubergine mini pizzas words and photography by Jemma Andrew-Adiamah

I do enjoy a pizza party on a Friday night and while that doughy yumminess is comforting and tasty, I’ve delved into the world of alternative pizza bases made with vegetables.

ingredients

1 aubergine (eggplant) 1 jar passata (you will only need a few table spoons) 100g mozzarella cheese Handful of fresh basil Dried oregano

method Preheat the oven to 200 degrees. Slice the aubergine into 1cm thick pieces, brush with a little oil and place on a baking sheet. Bake for 15-20 minutes, until tender. Once cooked through, spread some of the passata on top of the aubergine slices, following with the mozzarella, basil leaves and a sprinkling of dried oregano. Return the baking tray to the oven for a further 5 minutes, until the mozzarella has completely melted. Serve and enjoy!

FIND MORE RECIPES HERE 91


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“open up & inspire”

Grace Bonney words by Karolina Barnes, photography by Christopher Sturman, Sasha Israel

Grace Bonney is the founder of Design*Sponge, a daily website dedicated to the creative community. Originally founded in 2004 as a design blog, Design*Sponge evolved into a creative platform, which currently reaches over 2 million readers per day. Grace has worked as a contributing editor at House & Garden, Domino and Craft magazines. She’s passionate about supporting women in creative businesses. Her latest book, which is published in October 2016, is an inspirational and empowering collection of interviews and portraits of 100 women who are leaders across a diverse range of races, ages, backgrounds and creative industries. I spoke to Grace to find out more about her mission with this stunning book.

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1. HOW HAS THIS BOOK COME ABOUT? Initially my book was supposed to be a DIY encyclopedia, but I lost enthusiasm on that idea. There are so many great articles, guides and videos out there already that you can find anything and everything online and offline, too. You can easily go on Pinterest and find tutorials and step-by-step guides. Even though my publisher isn’t in the business market, I pitched them an idea, I had in my mind for some time, about featuring inspiring women who own a creative business. They agreed to the concept on terms that the book will have the same deadline as the original DIY book. It meant that I had only two months to put “In the Company of Women” together. I really wanted to write a book that would make women inclusive in business. In 2014 I realised one thing; that majority of women in business were perceived as one type of woman - young, straight and white. Working with some amazing women through Design*Sponge over many years, I knew that there are so many women outside of this stereotypical assumption. I contacted over 120 women with the proposition of an interview within a very tight deadline and over 100 came back to me. I interviewed women between the age of 19 and 94, from various ethic backgrounds, religion and the scale of their businesses. From young media titans and mother and daughter fashion houses to inspiring painters and poets. These businesses show how diverse these women are.

2. IS THERE A COMMON THREAD THESE WOMEN HAVE? Definitely. The ultimate goal these women seek is to be happy doing things they love doing. Some didn’t enjoy their work at all, others were looking for a better work / life balance. Some women found it hard to stay motivated and were looking for better personal growth and fulfilment, while others we unhappy with juggling their family life whilst holding down a full time job. They reached a tipping point where they realised that doing something they like doing has far more benefits than staying in the same situation.

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Another common thing, they all have, is that they all are role models. They are not necessarily famous or well-known, but through their actions and their stories they inspire other women. Those moments I spent listening and learning from these women have provided me with enough inspiration for decades to come. They also have inspired me to change the way I run my own business.

3. WHAT LESSONS DID YOU LEARN FROM TALKING TO THE WOMEN? 1. Letting go. I realised that no one has it all figured out. There is always a trade-off. You have to accept that you can’t have it all. There never will be the perfect balance. It’s always about give and take. And, the sooner you realise that “having it all” doesn’t exist, the sooner you can move forward. But there is more. We also have to let go of expectations we put on ourselves. Seeing failure as a positive rather than a negative. In the design and creative world failure is something everyone is trying hard to avoid. On the contrary, in technology failure is seen as a necessity. So many entrepreneurs started and failed businesses from which they learned. Failure puts them on the right path as a result. Women should see failure as an opportunity to learn. Personally, I always want to hear the “failure” stories because they can be so interesting and informative. 2. Acceptance of criticism. Getting a negative feedback is something not many of us want to hear, but learning to embrace criticism pushes us to achieve more. 3. Being authentic and being yourself. This goes back to women who inspired me in my own journey. They really showed me that I can be myself in whatever business environment.

“I was told to do what I love and not veer from that.” quote by Maira Kalman, one of the women featured in this book

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4. WHAT WOULD SAY IS THE BIGGEST TAKEAWAY FROM THE BOOK? Women achieve more when they support each other. Being part of a group where women can share their experiences, knowledge and contacts, is an important tool that can define your business success. Creating collaborations and supporting each other can be mutually beneficial for achieving your dreams. In many cases, the women in the book have inspired one another, and they are role models for the generation to come. Any one of these women would inspire someone to pursue their passion, but together, they are an undeniable force.

ORDER "IN THE COMPANY OF WOMEN" BOOK HERE

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THE EDITOR’S BLACK BOOK At ESTILA, we are passionate about highlighting small, independent British lifestyle, interiors and fashion brands. I spend hours and hours visiting shows, pop-ups, boutiques, events, and scrolling through Instagram, to find inspiring and unique talent, creativity and innovation. These are the best ones at the top of my list, which I keep for my own personal reference. Tap here.

Aiveen Daly

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ESTILA MAGAZINE editor in chief

Karolina Barnes fashion editor

Flavia Young @ Luxe Layers beauty editors

Nicola McCullough @ StrawberryBlonde Beauty Karla Cihak food editor

Jemma Andrew-Adiamah @ Celery & Cupcakes design editor

Emilia Vespoli @ ViaSanVito interiors editor

Anouska Lancaster@ Noushka Design online editor & stylist

Athina Bluff

researcher & proof reader

Claire Smith

CONTRIBUTE Have you got something interesting to say? New product launch or inspirational story to share? We want to hear from you. Submit your story to editor@estila.co

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SHARE If you enjoyed this issue, please share it with your friends. Estila magazine is created and published by Karolina Barnes Studio. The entire content of this magazine is protected by copyright and may not be reproduced without written consent from the publisher. Estila accepts no responsibility for errors and unsolicited manuscript or photographs. We reserve the right to edit, rewrite or reuse material across our social media.

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ESTILA Volume 1. - print  

A lifestyle magazine from real women to real women. Get inspired by stylish interiors, art, timeless fashion, beauty and life stories about...

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