140 YEARS Photo: Richard Pohle
WALKING WITH THE WOUNDED
of not wasting 2011 NORTH POLE
DIPLOMA Diploma for Excellent Products at the World Exhibition in Paris 1878.
After many wet and cold years at sea, Norwegian captain Helly Juell Hansen starts producing oilskin apparel using linseed oil, in Moss, Norway.
His waterproof gear is an immediate success, and Helly Juell wins a diploma for excellence at the World Expo in Paris the year after, and begins exporting the products.
OFFSHORE SAIL RACES
1981-82 TEAM BERGE VIKING
First Norwegian boat compeeting in an Ocean Race.
TEAM INNOVATION KVÆRNER
FIBER PILE Helly Hansen partners with Norwegian Fiber Pile Inc. and develops the original Fiberpile – the first fleece. The success still lives on and the developed and improved ProPile is still in production today.
TEAM DJUCE DRAGONS
HELOX The transition from oil garments to plastic started. The very successful Helox garments made from PVC was launched, giving Helly Hansen a head start on the competition due to extensive material research abroad.
TEAM ERICSSON - RACE WINNER
2014-15 TEAM SCA - WOMEN´S BOAT
1877 - Helly Juell Hansen applied linseed oil to the outside of his work clothes to provide weather protection. It was simple, functional and a truly meaningful innovation, and is the first step in making garments for the professional worker tailored to his needs. He then starts a new company together with his wife, making waterproof oilskin jackets for sailors.
1924 - Helly Hansen launches Linox fabric. It is a breakthrough: the surface is waterproof, glossy and attractive, without the stickiness of oil. 1949 – Helly Hansen launches Helox. A thin sheet translucent PVC plastic sewn into waterproof coats, took over for the oil based outerwear and became the must-have protection for outdoor use.
With a production of 30,000 coats each month the success was almost immediate! 1961 – Helly Hansen begins work on fiber pile, the original fleece – a new method for knitting the fibers together is patented and the layering system is born and it has been perfected ever since. 1970 – Helly Hansen start experiment with
performance underwear – the true “3-layer” concept is born. 1972 – Helly Hansen launches PVC foam with closed cells for use in life jackets. The foam is the preferred floatation material 30 years later. 1975 - The launch of Lifa® - a revolutionary, high-performance sports baselayer. A range of polypropylene
bodywear that moves the moisture away from the skin better than any other fabric, transporting perspiration to the surface of the fabric, where it evaporates. 1980 – Helly Hansen launches Helly Tech® - a unique coating that simultaneously releases perspiration moisture, while preventing external moisture from penetrating the material.
1994 – Official supplier of all apparel for volunteers at the Lillehammer Winter Olympics 2004 – After 127 years, Helly Hansen launches its first ever footwear collection with the Hydrator, Level 10 and Latitude 60 sailing shoes. 2006 – Launch of best performing baselayer for cold conditions. HH® warm baselayers combine Lifa®
Helly Hansen Workwear Main Catalog 2017 Apparel English