140 YEARS Photo: Richard Pohle
WALKING WITH THE WOUNDED
of not wasting 2011 NORTH POLE
2013
1878
SOUTH POLE
DIPLOMA Diploma for Excellent Products at the World Exhibition in Paris 1878.
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1877
After many wet and cold years at sea, Norwegian captain Helly Juell Hansen starts producing oilskin apparel using linseed oil, in Moss, Norway.
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His waterproof gear is an immediate success, and Helly Juell wins a diploma for excellence at the World Expo in Paris the year after, and begins exporting the products.
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OFFSHORE SAIL RACES
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1981-82 TEAM BERGE VIKING
First Norwegian boat compeeting in an Ocean Race.
1997-98
1961
TEAM INNOVATION KVÆRNER
2001-02
FIBER PILE Helly Hansen partners with Norwegian Fiber Pile Inc. and develops the original Fiberpile – the first fleece. The success still lives on and the developed and improved ProPile is still in production today.
1949
TEAM DJUCE DRAGONS
2008-09
HELOX The transition from oil garments to plastic started. The very successful Helox garments made from PVC was launched, giving Helly Hansen a head start on the competition due to extensive material research abroad.
TEAM ERICSSON - RACE WINNER
2011-12
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TEAM SANYA
2014-15 TEAM SCA - WOMEN´S BOAT
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1877 - Helly Juell Hansen applied linseed oil to the outside of his work clothes to provide weather protection. It was simple, functional and a truly meaningful innovation, and is the first step in making garments for the professional worker tailored to his needs. He then starts a new company together with his wife, making waterproof oilskin jackets for sailors.
1924 - Helly Hansen launches Linox fabric. It is a breakthrough: the surface is waterproof, glossy and attractive, without the stickiness of oil. 1949 – Helly Hansen launches Helox. A thin sheet translucent PVC plastic sewn into waterproof coats, took over for the oil based outerwear and became the must-have protection for outdoor use.
With a production of 30,000 coats each month the success was almost immediate! 1961 – Helly Hansen begins work on fiber pile, the original fleece – a new method for knitting the fibers together is patented and the layering system is born and it has been perfected ever since. 1970 – Helly Hansen start experiment with
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performance underwear – the true “3-layer” concept is born. 1972 – Helly Hansen launches PVC foam with closed cells for use in life jackets. The foam is the preferred floatation material 30 years later. 1975 - The launch of Lifa® - a revolutionary, high-performance sports baselayer. A range of polypropylene
bodywear that moves the moisture away from the skin better than any other fabric, transporting perspiration to the surface of the fabric, where it evaporates. 1980 – Helly Hansen launches Helly Tech® - a unique coating that simultaneously releases perspiration moisture, while preventing external moisture from penetrating the material.
1994 – Official supplier of all apparel for volunteers at the Lillehammer Winter Olympics 2004 – After 127 years, Helly Hansen launches its first ever footwear collection with the Hydrator, Level 10 and Latitude 60 sailing shoes. 2006 – Launch of best performing baselayer for cold conditions. HH® warm baselayers combine Lifa®