HAWAI‘I FOOD & WINE FESTIVAL SPONSORSHIP DECK
NINTH ANNUAL HAWAI‘I FOOD & WINE FESTIVAL OCTOBER 5 - 27, 2019
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ABOUT The Hawai‘i Food & Wine Festival (HFWF) is the premier epicurean destination event in the Pacific. Set in the lush island paradise of Hawai‘i, the 9-day Festival will feature a roster of over 150 internationally renowned master chefs, culinary personalities, and winemakers and mixologists. Co-founded by two of Hawai‘i’s own James Beard Award-winning chefs, Alan Wong and Roy Yamaguchi, operating as a non-profit 501(c)3 organization, HFWF aims to put a spotlight on Hawai‘i as the center for purposeful cultural endeavor by producing world-class culinary experiences which support the farmers, students, chefs, and the people who call Hawai‘i home. The Festival will showcase one-of-a-kind grand tastings and wine tastings, family friendly events, and exclusive dining opportunities with dishes highlighting the diversity of quality of the state’s locally grown products. Proceeds support local beneficiaries committed to sustainability and cultural and educational programs in Hawai‘i.
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2018 FESTIVAL RECAP
HFWF18 BY THE NUMBERS
8,682 / 1,634 8,682 PEOPLE ATTENDED HFWF18, WITH 1,634 OF THEM VISITING FROM THE U.S. MAINLAND AND INTERNATIONAL COUNTRIES.
$2.45 MILLION $2.45 MILLION TOTAL DIRECT VISITOR EXPENDITURES OVER THE NINE DAYS OF HFWF18.
$8,663,055 OVER $8.66 MILLION IN TOTAL PUBLICITY VALUE WAS EARNED AND SHARED THROUGH LOCAL, NATIONAL, AND INTERNATIONAL MEDIA OUTREACH.
115 / 32 / 31 HFWF18 HAD AN AMAZING ROSTER OF PARTICIPANTS WITH 115 RENOWNED CHEFS, 32 WORLDCLASS WINE MAKERS AND MASTER SOMMELIERS, AND 31 TOP MIXOLOGISTS.
HOW PEOPLE HEARD ABOUT HFWF18:
PAST ATTENDEE 10%
WORD OF MOUTH 17%
SPONSOR 13%
RESORT PARTNER 3%
SOCIAL MEDIA 17%
HFWF NEWSLETTER 8%
PRINT AD 3%
HFWF WEBSITE 20%
ONLINE AD 6% BROADCAST AD 3%
Data pulled from online ticket purchasers’ opt-in survey and post event attendee survey (910)
HFWF18 INCOME DEMOGRAPHIC: $40,000-$49,999 13%
$150,000+ 28%
$100,000-$149,999 30%
$50,000-$59,999 6% $60,000-$74,999 8%
$75,000-$99,999 15%
Data pulled from online ticket purchasers’ opt-in survey (826)
HFWF18 AGE DEMOGRAPHIC: 45-54 21%
35-44 37%
55-64 13%
25-34 20%
65+ 6%
HFWF18 GENDER DEMOGRAPHIC:
MALE 32%
21-24 3%
Data pulled from online ticket purchasers’ opt-in survey and post event attendee survey (1,294)
FEMALE 68%
HFWF19 SPONSORSHIP OPPORTUNITIES FESTIVAL DETAILS: WHEN:
OCTOBER 5 - 27, 2019
WHERE: Island of Hawai‘i – Waikoloa (10/5) Maui – Kā‘anapali (10/18-20) O‘ahu – Honolulu and Ko Olina (10/23-27) WHO: 8,000+ Hawai‘i locals and visitors from the mainland and international countries with a love for culinary, agriculture, and island life. WHAT:
Grand tasting affairs, exclusive wine tastings, lavish dining experiences, golf tournament, cooking demonstrations, and family friendly events.
TALENT:
Roster of over 150 chefs, winemakers, and mixologists such as Jose Garces, Duff Goldman, Masaharu Morimoto, Chris Oh, Nancy Silverton, Ming Tsai, Thomas Brown, Gerry Moffit, Donald Patz, Michael Silacci, Mark Tarlov, Tony Abou-Ganim, Julie Reiner, Andy Seymour, and more!
SPONSORSHIP LEVELS*: • Diamond – $100,000+ • Platinum – $50,000 - $99,999 • Gold – $25,000 - $49,999 • Silver – $15,000 - $24,999 • Bronze –$5,000 - $14,999 *Sponsorship value can be cash or a combination of cash and in-kind
POTENTIAL SPONSOR BRANDED BENEFIT AND RECOGNITION**: • Exhibitor booth/product display at select events (varies depending on sponsor) • Sponsor logo in select HFWF marketing collaterals and advertisements • Sponsor logo in social media • Sponsor logo on “Sponsor” tab with link to sponsor site on HFWF website SPONSOR TICKET ACCESS** • Sponsors will be provided tickets based on sponsorship level **Will vary depending on sponsorship level.
COMMITMENT DEADLINE: MAY 31, 2019 ALL SPONSORSHIP OPPORTUNITIES ARE FLEXIBLE TO ENSURE A WIN-WIN PARTNERSHIP. For more information and opportunities, please contact Director of Development & Operations, Aya Leslie at: aya@hawaiifoodandwinefestival.com
MAHALO TO OUR SPONSORS
With the support of our valued sponsors, Hawai‘i Food & Wine Festival has been able to create an internationally recognized world-class event, to showcase Hawai‘i’s locally grown foods and the culinary talents of the world’s most renowned chefs.
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BENEFICIARIES Hawai‘i Food & Wine Festival is organized for charitable and educational purposes to put a spotlight on Hawai‘i as the center for purposeful cultural endeavors. We produce world-class culinary experiences which support the farmers, students, chefs, and the people who call Hawai‘i home. Organized as a 501(c)3 non-profit organization, HFWF has given back over $2.1 million in seven years to various local culinary and agricultural charity beneficiaries, including but not limited to: