2019 Commemorative Program
MEDIA KIT
Taste our love for the land.
The Hawai‘i Food & Wine Festival is the premier epicurean destination event in the Pacific. The Festival features a roster of more than 175 internationally renowned master chefs, culinary personalities, and winemakers and mixologists. Hawai‘i Food & Wine Festival’s mission is to put a spotlight on Hawai‘i as a culinary destination and highlight the diversity of quality locally grown products. In the past 8 years, HFWF has expanded from a three-day festival with 30 chefs in Waikiki to more than 20 events with over 10,000 attendees and 120 chefs spanning three Islands. Since its 2011 launch, HFWF has donated more than $2.4 million to community organizations that support sustainability, culinary programs, and agriculture.
DISTRIBUTION 10,000
COPIES PRINTED
September 2 - October 31, 2019 DISTRIBUTION DATES
AT HFWF EVENTS:
PARTNER RESORT PROPERTIES:
‘Alohilani Resort Waikiki Beach Halekulani Hawai‘i Convention Center Hyatt Regency Maui Resort and Spa Ka‘anapali Golf Course Ko Olina Resort Outrigger Resort Sheraton Maui Resort & Spa Waikoloa Beach Marriott Resort & Spa
‘Alohilani Resort Waikiki Beach Aulani, A Disney Resort & Spa Four Seasons Resort Oahu at Ko Olina Halekulani Hyatt Regency Maui Resort and Spa Hyatt Regency Waikiki Beach Resort and Spa Ka‘anapali Golf Course The Kahala Hotel & Resort Ko Olina Resort Outrigger Reef Waikiki Beach Resort Outrigger Waikiki Beach Resort Sheraton Maui Resort & Spa Waikoloa Beach Marriott Resort & Spa ...and more!
PARTICIPATING CHEFS: Alan Wong, Alan Wong’s Honolulu Roy Yamaguchi, Roy’s and Eating House 1849 Mike Lofaro, Humuhumunukunukuapua‘a Abby Ferrer, Star Noodle Ed Morita, Leoda’s Kitchen and Pie Shop Andrew Le, The Pig & The Lady Masaharu Morimoto, Morimoto Asia Waikiki Michael Mina, Stripsteak Waikiki ...and more!
HAWAI‘I DIRECT MAIL MAINLAND DIRECT MAIL
FESTIVAL DEMOGRAPHIC HFWF18 INCOME DEMOGRAPHIC
HFWF18 AGE DEMOGRAPHIC
HFWF18 GENDER DEMOGRAPHIC
$40,000-$49,999
13%
$150,000+
28%
8%
30%
21%
6%
$60,000-$74,999 $100,000-$149,999
45-54
$50,000-$59,999
$75,000-$99,999
15%
Data pulled from online ticket purchasers’ opt-in survey (826)
55-64
13%
6%
21-24
35-44
37%
65+
25-34
3%
MALE
32%
FEMALE
68%
20%
Data pulled from online ticket purchasers’ opt-in survey and post event attendee survey (1,294)
AD SPECS / RATES / DEADLINES DIGITAL SPECIFICATIONS HFWF accepts digital ads, preferably Macintosh-formatted. Please provide a color proof of the ad, which will be used for color reference only. The client is responsible to color-proof the ad prior to submission.
FULL PAGE 7.25”x 10.25” (Includes 0.125 in. bleed) Trim Size: 7 x 10 in. Live Area: 6.5 x 9.5 in.
AD FORMATS
HALF PAGE 6.25”x 4.5”
We accept high-resolution, camera-ready PDF files only. Our preferred file format: Acrobat PDF/X3: 2002 All color should be in CMYK mode. Images should be 300 dpi.
AD SUBMISSIONS
RATES
Space ion Reservat e Deadlin 9 8, JUNE 2
Ads Deadline:
201
JULY 5, 2019
Full Page
$2,500
1/2 Page H
$1,250
Inside Front Cover
$3,000
Inside Back Cover
$2,800
Back Cover
$3,300
RATES SUBJECT TO 4.712% TAX.
Ads can be emailed or sent with a file sharing program such as Dropbox, WeTransfer, or similar). Please send to: aya@hawaiifoodandwinefestival.com.
OUR POLICY All advertising is subject to HFWF approval, and we reserve the right to reject any advertising. The client assumes liability for all advertising content published. We require 30 days written notice for any cancellation. Rates are subject to 4.712% tax.
CONTACT DENISE YAMAGUCHI Chief Executive Officer 808-386-2538 deniseyamaguchi@hawaiifoodandwinefestival.com AYA LESLIE Director of Development & Marketing 858-201-8512 aya@hawaiifoodandwinefestival.com TERI MATSUKAWA Financial Advisor teri@hawaiifoodandwinefestival.com
SAVE THE DATE
HFWF19 OCTOBER 5 - 27, 2019
ISLAND OF HAWAI‘I | OCTOBER 5, 2019 MAUI | OCTOBER 18 - 20, 2019 O‘AHU | OCTOBER 23 - 27, 2019