OCTOBER 13 - NOVEMBER 5, 2023 KĀ‘ANAPALI, MAUI – OCTOBER 13-15, 2023 ISLAND OF HAWAI‘I – OCTOBER 20-21, 2023 O‘AHU – NOVEMBER 2-5, 2023
2023 SPONSORSHIP DECK
Mission
Spotlight Hawai‘i as a center for purposeful cultural endeavors by producing world-class culinary experiences which support the farmers, students, chefs and people who call Hawai‘i home.
The overarching theme, Taste Our Love for the Land, describes the notion that Hawai‘i is home to the best agricultural and seafood products, and as stewards we need to take care of our farmers, ranchers and fishermen.
#HFWF22 By the numbers
4,541 PARTICIPANTS
PARTICIPATED IN HFWF22.
$27,982,549
IN TOTAL PUBLICITY VALUE WAS EARNED AND SHARED THROUGH LOCAL, NATIONAL AND INTERNATIONAL MEDIA OUTREACH.
14,823,879,475
RECORD AUDIENCE WAS REACHED THROUGH VARIOUS MEDIA OUTLETS, INCLUDING WEB, BROADCAST, RADIO, SOCIAL MEDIA AND PODCASTS.
#HFWF22 Festival Events
5 GRAND TASTINGS
18 TOTAL EVENTS
4 GALA DINNERS
1 GOLF CLASSIC
MĀLAMA ‘ĀINA ACTIVITY
DRAG
2 WINE SEMINARS 1 KIDS’ EVENTS 3
1
BRUNCH
1 INTERACTIVE CLASS
ABOUT OUR ATTENDEES
HFWF22 INCOME DEMOGRAPHIC:
Data pulled from 485 HFWF22 online ticket purchasers.
HFWF22 AGE DEMOGRAPHIC:
Data
HFWF22 GENDER DEMOGRAPHIC:
ATTENDEE’S FIRST TIME TO HFWF:
pulled from 688 HFWF22 online ticket purchasers.
Data pulled from 514 HFWF22 online ticket purchasers.
Data pulled from 686 HFWF22 online ticket purchasers.
WEBSITE & SOCIAL
WEBSITE www.HFWF.me
286,580
Total number of sessions spent actively on website
1,224,235
Total number of page views
1:39 Average length of session
FACEBOOK
Hawai‘i Food & Wine Festival
15,663
Total Facebook followers as of December 31, 2022
20.50%
Fan growth in 2022
1,213,625
Number of unique impressions
@HIFOODWINEFEST
21,935
Total Instagram followers as of December 31, 2022
9.70% Follower growth in 2022
839,093
Number of unique impressions
TWITTER @HIFOODWINEFEST
4,590
Total Twitter followers as of December 31, 2022
-0.79% Follower growth in 2022
15,456
Number of unique impressions
#HFWF22
INSTAGRAM
ATTENDANCE GROWTH
MEDIA PUBLICITY VALUE GROWTH
MEDIA REACH GROWTH
FUNDS RAISED FOR CHARITY
SPONSORSHIP LEVELS
OFFICIAL PARTNER $150,000+
$100,000+ $50,000$99,999 $25,000$49,999 $10,000$24,999
CATEGORY EXCLUSIVE AND PRESENTING EVENT SPONSORSHIPS AVAILABLE FOR DISCUSSION
POTENTIAL SPONSOR BRANDED BENEFIT AND RECOGNITION**:
• Exhibitor booth/product display at select events for consumer brand sponsors
• Sponsor logo in select HFWF marketing collateral and advertisements
• Sponsored content in social media
• Sponsor logo on “Sponsor” tab with link to sponsor site on HFWF website
SPONSOR TICKET ACCESS**
• Sponsors will be provided tickets based on sponsorship level
**Will vary depending on sponsorship level
COMMITMENT DEADLINE: APRIL 28, 2023
DIAMOND PLATINUM
SILVER GOLD
SPONSORSHIP OPPORTUNITIES
Hawai‘i Food & Wine Festival sponsors are an integral part in creating the premier epicurean destination event in the Pacific. With the sponsors’ support, HFWF continues its mission to cultivate future generations of culinary talent while raising Hawai‘i’s ever-growing profile as a foodie destination, rich with culture, traditions and amazing homegrown ingredients. HFWF prides itself in creating win-win partnerships.
BRAND ACTIVATIONS
SPONSORSHIP OPPORTUNITIES
EVENT PRESENTING SPONSORSHIP
PROMOTIONS, SWEEPSTAKES & SPONSORED CONTENT
MAHALO
To our 2022 Sponsors
If you are interested in sponsorsing or discussing a potential partnership, please contact Vice President, Aya Leslie. EMAIL: AYA@HAWAIIFOODANDWINEFESTIVAL.COM PHONE: 858-201-8512
