HFWF23 Sponsorship Deck

Page 1

OCTOBER 13 - NOVEMBER 5, 2023 KĀ‘ANAPALI, MAUI – OCTOBER 13-15, 2023 ISLAND OF HAWAI‘I – OCTOBER 20-21, 2023 O‘AHU – NOVEMBER 2-5, 2023
2023 SPONSORSHIP DECK

Mission

Spotlight Hawai‘i as a center for purposeful cultural endeavors by producing world-class culinary experiences which support the farmers, students, chefs and people who call Hawai‘i home.

The overarching theme, Taste Our Love for the Land, describes the notion that Hawai‘i is home to the best agricultural and seafood products, and as stewards we need to take care of our farmers, ranchers and fishermen.

#HFWF22 By the numbers

4,541 PARTICIPANTS

PARTICIPATED IN HFWF22.

$27,982,549

IN TOTAL PUBLICITY VALUE WAS EARNED AND SHARED THROUGH LOCAL, NATIONAL AND INTERNATIONAL MEDIA OUTREACH.

14,823,879,475

RECORD AUDIENCE WAS REACHED THROUGH VARIOUS MEDIA OUTLETS, INCLUDING WEB, BROADCAST, RADIO, SOCIAL MEDIA AND PODCASTS.

#HFWF22 Festival Events

5 GRAND TASTINGS

18 TOTAL EVENTS

4 GALA DINNERS

1 GOLF CLASSIC
MĀLAMA ‘ĀINA ACTIVITY
DRAG
2 WINE SEMINARS 1 KIDS’ EVENTS 3
1
BRUNCH
1 INTERACTIVE CLASS

ABOUT OUR ATTENDEES

HFWF22 INCOME DEMOGRAPHIC:

Data pulled from 485 HFWF22 online ticket purchasers.

HFWF22 AGE DEMOGRAPHIC:

Data

HFWF22 GENDER DEMOGRAPHIC:

ATTENDEE’S FIRST TIME TO HFWF:

pulled from 688 HFWF22 online ticket purchasers. Data pulled from 514 HFWF22 online ticket purchasers. Data pulled from 686 HFWF22 online ticket purchasers.

WEBSITE & SOCIAL

WEBSITE www.HFWF.me

286,580

Total number of sessions spent actively on website

1,224,235

Total number of page views

1:39 Average length of session

FACEBOOK

Hawai‘i Food & Wine Festival

15,663

Total Facebook followers as of December 31, 2022

20.50%

Fan growth in 2022

1,213,625

Number of unique impressions

@HIFOODWINEFEST

21,935

Total Instagram followers as of December 31, 2022

9.70% Follower growth in 2022

839,093

Number of unique impressions

TWITTER @HIFOODWINEFEST

4,590

Total Twitter followers as of December 31, 2022

-0.79% Follower growth in 2022

15,456

Number of unique impressions

#HFWF22
INSTAGRAM

ATTENDANCE GROWTH

MEDIA PUBLICITY VALUE GROWTH

MEDIA REACH GROWTH

FUNDS RAISED FOR CHARITY

SPONSORSHIP LEVELS

OFFICIAL PARTNER $150,000+

$100,000+ $50,000$99,999 $25,000$49,999 $10,000$24,999

CATEGORY EXCLUSIVE AND PRESENTING EVENT SPONSORSHIPS AVAILABLE FOR DISCUSSION

POTENTIAL SPONSOR BRANDED BENEFIT AND RECOGNITION**:

• Exhibitor booth/product display at select events for consumer brand sponsors

• Sponsor logo in select HFWF marketing collateral and advertisements

• Sponsored content in social media

• Sponsor logo on “Sponsor” tab with link to sponsor site on HFWF website

SPONSOR TICKET ACCESS**

• Sponsors will be provided tickets based on sponsorship level

**Will vary depending on sponsorship level

COMMITMENT DEADLINE: APRIL 28, 2023

DIAMOND PLATINUM SILVER GOLD

SPONSORSHIP OPPORTUNITIES

Hawai‘i Food & Wine Festival sponsors are an integral part in creating the premier epicurean destination event in the Pacific. With the sponsors’ support, HFWF continues its mission to cultivate future generations of culinary talent while raising Hawai‘i’s ever-growing profile as a foodie destination, rich with culture, traditions and amazing homegrown ingredients. HFWF prides itself in creating win-win partnerships.

BRAND ACTIVATIONS

SPONSORSHIP OPPORTUNITIES

EVENT PRESENTING SPONSORSHIP

PROMOTIONS, SWEEPSTAKES & SPONSORED CONTENT

MAHALO

To our 2022 Sponsors

If you are interested in sponsorsing or discussing a potential partnership, please contact Vice President, Aya Leslie. EMAIL: AYA@HAWAIIFOODANDWINEFESTIVAL.COM PHONE: 858-201-8512

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.