CPD Program Booklet 1st Edition 2019.pdf

Page 10

GENER A L

D EN T I S T RY

Retaining Patients to Achieve a Fully Booked™ Dental Practice Presented by Carolyn S. Dean

3 CPD HOURS

DATE

COURSE OUTLINE

Queensland 5 August 2019

You may realise that marketing your dental practice is getting harder as there are more and more ways to market your practice. Developments in marketing are forever changing and it is almost impossible to keep up.

New South Wales 7 August 2019

Within these two seminars, you will learn how to use marketing in a well ‘thought’ out and consistent way to grow your practice revenue by conquering the social media challenges and developing a clear marketing plan that will assist in attracting new patients and retaining your current ones.

Victoria 14 August 2019 TIME

Obtaining Practice Growth Through Nurturing Relationships with Your Existing Patients

6:00-9:00pm

Attracting patients to your practice is only the beginning. You need to understand how to build on relationships with your existing patients by using effective marketing tools and techniques to turn them into long-term patients.

LOCATION Queensland Henry Schein Ground Floor, 8 Gardner Close Milton QLD 4064

Many practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice.

New South Wales Henry Schein Building 3, Level 6 189 O’Riordan St Mascot NSW 2020 Victoria Henry Schein Level 9, 369 Royal Pde Parkville VIC 3052

CPD HOURS 3 hours

COST $75 per unit $65 Groups and returning participants

PRESENTER Carolyn S. Dean Carolyn S Dean is the author of “Fully Booked – Dental Marketing Secrets for a Full Appointment Book” and is the Managing Director at My Dental Marketing. Carolyn is a widely known seminar speaker and dental marketing consultant working extensively with dental professionals. Carolyn has over 21 years’ experience in sales and marketing, working with some of the largest global IT organisations in the UK, USA, Europe, South Africa, Asia and Australia. Over the last 10 years she has specialised in dental, medical and health care. My Dental Marketing is an award-winning specialist in marketing services and website design for over 300 dental professionals. As a consequence, Carolyn has gained a deep understanding of the profession’s problems and pain points.

Sponsored by

ONLINE REGISTRATION www.henryschein.com.au/education 10


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