Visual Standards Guide by HWWWWW

03 Visual Standards Guide

Content

03 Visual Development Guide

01 Brand Intro 02 Visual Standard 03 Initial Idea 05

03 Visual Development Guide

BRAND INTRO For those who are hearing about SeaWorld for the first time, SeaWorld is more than just a location, it is a unique concept, a world that deeply explores and celebrates ocean life. Founded in 1964, SeaWorld was originally established as a park for entertainment and display of marine life. The original SeaWorld represented the ocean entertainment concept of an era, but it has continued to evolve and change with a deeper understanding of marine ecology and animal welfare. This historical background laid the foundation for SeaWorld’s subsequent transformation and development, making it a marine theme park that is more focused on education and conservation today. 03

Overview

SeaWorld was founded in 1964 by a group of entrepreneurs in San Diego, California. It quickly gained recognition for its innovative approach to marine life entertainment, featuring attractions such as killer whale shows and interactive exhibits. Over the years, SeaWorld expanded its operations to include additional theme parks in Orlando, Florida, and San Antonio, Texas.

Origins: SeaWorld’s original image and purpose stemmed from an emerging curiosity and interest in marine life in the 1960s. When it was founded in 1964 in San Diego, California, it was conceived as a place to showcase the wonders of marine life, allowing the public to get up close and learn about these mysterious creatures. The original SeaWorld focused on providing dolphin and sea lion shows that were not just for entertainment but also aimed at educating the public and raising their awareness of marine life.

Future: The original SeaWorld represented the ocean entertainment concept of an era, but it has continued to evolve and change with a deeper understanding of marine ecology and animal welfare. This historical background laid the foundation for SeaWorld’s subsequent transformation and development, making it a marine theme park that is more focused on education and conservation today.

03 Visual Standards Guide

Timeline

1970

1964

1980

1964

1980s

1990s

SeaWorld was founded in 1964 by Milton C. Shedd, Ken Norris, and David Demott. The first marine animal-themed park opened in San Diego, California, featuring marine life performances and exhibits.

SeaWorld began to emphasize its educational and environmental mission, imparting knowledge about marine life to visitors through exhibits and interactive activities.

SeaWorld continued to expand, launching new marine parks like San Antonio.

1970s The second SeaWorld park opened in Orlando, Florida, expanding the brand’s reach. Meanwhile, regular shows and exhibits continued to attract visitors to SeaWorld San Diego.

New marine life exhibits and animal performances were introduced, including killer whale and sea lion shows. SeaWorld’s brand image gradually became associated with the conservation and protection of marine life.

Greater emphasis was placed on conservation and education, emphasizing responsibility towards marine life and the environment. The Hubbs-SeaWorld Research Institute was established to support marine research and conservation efforts. Collaboration with Discovery Communications led to the creation of television programs related to marine life.

03 Visual Standards Guide

Today

2010 2000 1990

2000s

2010s

Today

SeaWorld embarked on global expansion, including the opening of a new marine park in Tampa, Florida.

In 2010, SeaWorld launched the “Mako” program aimed at improving the welfare and display conditions of killer whales.

SeaWorld continues to prioritize education and conservation, collaborating with animal protection organizations to promote marine conservation and sustainability.

The focus remained on conservation and education, underscoring responsibility for marine life and the environment.

2013

The documentary “Blackfish” sparked widespread controversy surrounding SeaWorld, particularly concerning This period also saw controversy emerge, captive displays and animal welfare. with issues such as captive displays, 2016 animal welfare, and whaling activities Due to controversy and public pressure, garnering public attention. SeaWorld announced in 2016 that it would cease killer whale displays in its parks, shifting its focus towards conservation and education.

FOSTERING A PROFOUND CONNECTION BETWEEN INDIVIDUALS AND THE SEA.

03 Visual Standards Guide

NEW MISSION

KEYWORLDS

Seaworld aims to connect individuals and the sea through a harmonious blend of entertainment, education, and conservation to cultivate responsibility for the ocean ecosystem and contribute to the preservation of our planet.

Education: Seaworld is committed to delivering knowledge about marine ecology to visitors through engaging experiences, sparking an interest in learning about the sea. Conservation: Actively involved in conservation efforts, Seaworld express concern for marine ecology through action, encouraging people to join in the collective effort to protect our planet. Entertainment: SeaWorld creates unforgettable entertainment activities designed to provide visitors with provides enjoyable entertainment experiences, all while conveying a love and respect for the ocean.

03 Visual Development Guide

VISUAL STANDARDS In brand design, the visual system is crucial as it gives the brand a unique look and identity, conveying the brand’s core values and identity through graphic elements and color schemes. As a comprehensive ocean-themed entertainment brand, SeaWorld needs a strong visual system to leave a deep impression on consumers.

New LOGO

The design of the logo uses a clever combination of three elements, which not only breaks the monotony of traditional ocean-themed brands, but is also unique in form. Through the organic combination of these elements, the overall design displays SeaWorld’s core values in an eye-catching way, aiming to attract the target audience and consolidate the brand’s position in the hearts of consumers.

Shield: The shield symbolizes SeaWorld’s power of protection and security. This not only emphasizes our care and protection for tourists, but also conveys SeaWorld’s core value as a conservation brand.

Waves: The waves symbolize SeaWorld’s ocean theme. The waves represent the vast ocean scene, conveying endless vitality, spirit of exploration and exhilarating experience, in line with SeaWorld’s vision of creating unforgettable memories for tourists.

S 16

Waves: The use of the letter S is to emphasize SeaWorld’s brand identity. It is not only the initials of our name, but also cleverly integrated into the logo, strengthening the brand’s recognizability. This element closely links the brand name and logo, enhancing SeaWorld’s visual identity.

03 Visual Standards Guide

LOGO Anatomy

Seaworld’s logo design fully reflects the clever use of standard heights and the precise calculation of the golden ratio. The size of each element has been carefully calculated to ensure that their relative proportions within the logo comply with the principles of the golden ratio. The standard height s serves as the basis for design and is skillfully used in the size setting of each part. This not only gives the entire logo a consistent sense of visual balance, but also ensures coordination and harmony between the various elements.

“64S”

“48S”

“16S”

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“96S”

30°

“32S”

“16S” “10S” “S” 19

Clear Space

Clear Space around the logo refers to a certain area left between the logo and other elements to ensure that the logo can be clearly visible without being interfered by surrounding cluttered elements. The existence of this space has important visual and brand communication functions

“16S”

03 Visual Standards Guide

“16S”

Color Palette

Seawold Ocean Blue: The ocean blue represents marine life and highlights the characteristics of nature and ecology. This color conveys vitality, vitality and natural beauty, emphasizing SeaWorld’s love for the natural environment and concern for marine ecology.

PMS: 294 CMYK: 95, 80, 30, 0 RGB: 22, 68, 124

Seawold Ocean Green: The Ocean Green color adds freshness and vitality to SeaWorld’s brand. This color conveys a fresh, healthy feeling, contrasting with the dark green, echoing SeaWorld’s commitment to ecological balance and sustainability.

PMS: 322 CMYK: 75, 5, 30, 50 RGB: 0, 111, 118

03 Visual Standards Guide

Seawold Light Blue: The Light blue gives people a fresh and bright feeling, symbolizing clear skies and clear water. This color injects a relaxed and pleasant atmosphere into SeaWorld’s brand image, echoing the brand’s philosophy of providing a pleasant entertainment experience. PMS: 2975 CMYK: 30, 0, 5, 0 RGB: 187, 226, 241

Seawold Dark Blue: The deep blue represents the depth and mystery of the ocean, linking SeaWorld to the endless depths of the ocean. The color conveys emotions of solemnity, respect and protection, highlighting SeaWorld’s deep commitment to marine ecosystems.

PMS: 2767 CMYK: 100, 90, 60, 70 RGB: 21, 36, 0

Color of LOGO

Using dark logos and light logos under different black and white degrees have their own advantages and applicable scenarios. Considering different application scenarios and brand images, dark logos and light logos can be used as part of the brand identity system to meet different environments and communication needs. This flexibility helps brands maintain consistent and effective visuals across a variety of media and contexts.

Use DARK COLOR

100% Black

90% Black

80% Black

70% Black

60% Black

50% Black

Use LIGHT COLOR

40% Black

30% Black

20% Black

10% Black

100% White

03 Visual Standards Guide

Size Chart

“Logo Size Chart” is an important tool in the brand identity system. It is usually used to specify the recommended size of the logo in different media or application scenarios, helping to ensure that the logo can maintain a consistent brand image in various application scenarios. sex and professionalism.

Symbol 1.25 inch and above

1 inch

0.75 inch

0.5 inch

0.25 inch Do not Set logo below 0.25 inch

Vertical

Logotype

03 Visual Standards Guide

Dont’s

Typography

The two fonts were chosen to ensure readability and to incorporate a sense of clarity, modernity and professionalism into Seaworld’s brand, in line with Seaworld’s image as a cutting-edge, innovative brand.

Neulis Neue / Title Neulis Neue is a modern, clear and distinctive font with good readability. Its clean lines and smooth font make it unique in both brand identity and text content. This font conveys a modern feel and emphasizes SeaWorld’s image as a modern, innovative brand.

Neulis Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+[]{};’:”,./<>?-≠–

Neulis Neue Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+[]{};’:”,./<>?-≠–

Neulis Neue Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+[]{};’:”,./<>?-≠–

03 Visual Standards Guide

Cronos Pro / Body-copy Cronos Pro is an elegant and balanced font suitable for a variety of design scenarios. Its rounded font gives the SeaWorld brand a sense of intimacy and friendliness, while maintaining a professional and clear appearance. This font is suitable for a variety of uses, making it ideal for creating a consistent, clear brand image.

Cronos Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+[]{};’:”,./<>?-≠–

Cronos Pro Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+[]{};’:”,./<>?-≠–

Cronos Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+[]{};’:”,./<>?-≠–

03 Visual Standards Guide

INITIAL IDEA Under the new visual system, we have brought a series of initial deliverables designed to help people and inspire minds. Through carefully designed logos and visual elements, we strive to create deeper connections to promote love for the ocean, awareness of ecological conservation, and the transfer of knowledge. These new possibilities is not only an update of the brand image, but also our commitment to social responsibility.

New Meta-verse

COBRANDING [CB 01] Marine Conservation Organizations Collaborations [CB 02] The Educational Institutions Partnership ENVIRONMENTS [EM 01] Ocean Discovery Center [EM 02] Seaside Learning Hub [EM 03] Marine Adventure Park PRODUCTS [PR 01] Ocean Adventure Kits [PR 02] Marine Wildlife Documentary EXPERIENCE [EX 01] Virtual Reality (VR) Marine Adventures [EX 02] Marine Film Festivals

SERVICES [SE 01] Ocean Adventure Camps [SE 02] Marine Conservation Workshops [SE 03] Marine Wildlife Rehabilitation Center [SE 04] Sustainable Ocean Tourism Initiatives

EDUCATIONAL [ED 01] Encyclopedia of Marine knowledge [ED 02] Marine Science Speaker Series

EVENTS [EV 01] Ocean Knowledge Challenge [EV 02] Underwater photography competition [EV 03] Public Ocean Art Installations

03 Visual Standards Guide

Education

Conservation

[CB 01] [EM 02] [EM 03]

[EV 01] [EV 03]

[CB 02] [EM 01] [EM 03] [PR 02] [SE 01] [SE 02] [SE 03] [SE 04] [EV 02] [EX 01]

[PR 01] [EX 02] [ED 01]

Entertainment

Initial Deliverables

PRODUCTS Ocean Adventure Kits [PR 01]

Ocean Adventure Kits are an innovative product launched by SeaWorld that aims to bring the fun and educational value of ocean adventure into families. These kits offer users of all ages a unique way to explore and learn about marine ecology while experiencing the excitement of ocean adventure at home. Ocean Adventure Kit contains a series of carefully designed tools and educational materials, such as marine life models, interactive maps, ecological environment puzzle games and DIY ecological experiment kits. The kits are designed to provide hands-on learning experiences that help users understand the habits of marine life, the complexity of marine ecosystems, and the importance of environmental protection. Mission-Focus: Ocean Adventure Kits reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by bringing users a unique family learning experience, we integrate the excitement and educational value of ocean exploration into daily life, encouraging users of all ages to learn and care about our ocean world together. Similarity: National Geographic’s Science Kits, Smithsonian’s Eco-Labs Differentiation: What makes Ocean Adventure Kits unique is its focus on ocean themes and ecofriendly ideas. SeaWorld draws on its expertise in marine life and ecological conservation to provide these kits with a wealth of scientific information and educational value. In addition, the activities and materials in the kit are not just for entertainment, but also designed to inspire users' curiosity about marine ecology and awareness of conservation.

03 Visual Standards Guide

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

PRODUCTS Marine Wildlife Documentary Series [PR 02]

Marine Wildlife Documentary Series is a series of documentaries launched by SeaWorld, focusing on showing the life of marine wildlife and the complexity of marine ecosystems. The series aims to raise public awareness of the importance of marine biodiversity and conservation through engaging visual narratives and in-depth scientific research.

The documentary series includes multiple units, each focusing on a different ocean theme, such as coral reef ecology, deep-sea exploration, the behavior of marine mammals, and the impact of human activities on the marine environment. Each documentary uses expert interviews, on-site filming and the latest scientific data to present the true face of the ocean world to the audience. Mission-Focus: Marine Wildlife Documentary Series reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by It provides the audience with high-quality visual enjoyment, and also brings about the improvement of scientific knowledge and conservation awareness. It is a media work that is both educational and inspiring, providing entertainment value, and more importantly, it aims to educate and inspire the audience. Concern and action for ocean conservation. Similarity: National Geographic’s Encyclopedia Britannica’s Science and Nature Encyclopedias Differentiation: The Marine Wildlife Documentary Series is unique in its direct connection to SeaWorld. Leveraging SeaWorld's expertise and resources in marine life conservation, this series is able to provide deeper scientific analysis and exclusive marine life stories. In addition, the series places a strong emphasis on education and calls to action, aiming to use the impact of documentaries to encourage audiences to participate in practical ocean conservation efforts.

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

CO- Marine Conservation Organizations Collaborations BRANDING [CB 01] Marine Conservation Organizations Collaborations is an important coopera-

tion program launched by SeaWorld, focusing on establishing partnerships with MSC(Marine Stewardship Coucil). The purpose of this program is to bring together the expertise and resources of different institutions to work together to protect and restore the marine ecological environment.

This collaborative project involves many aspects, including jointly conducting research on marine life conservation, funding important marine conservation projects, organizing public education and awareness-raising activities, and collaborating on marine ecological restoration efforts. SeaWorld will share data, research results and best practices with partner organizations to jointly plan and execute conservation plans. Mission-Focus: Marine Conservation Organizations Collaborations reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by joining forces with global marine conservation organizations, it brings its expertise in marine animal care, public education and visitor experience to jointly promote marine conservation efforts. Similarity: World Wildlife Fund (WWF), The Nature Conservancy (TNC) Differentiation: What makes Virtual Reality (VR) Marine Adventures unique compared to other brands is its educational element. It’s not just a game, it’s an all-encompassing experience that combines marine science education and conservation awareness. In addition, this project of SeaWorld is also closely connected with real marine protection work, and a part of the experience revenue will be used to support the actual protection work of marine ecology.

03 Visual Standards Guide

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

CO- Educational Institutions Partnership BRANDING [CB 02] The Educational Institutions Partnership is an innovative partnership launched

by SeaWorld with Udemy that aims to work with educational institutions to integrate marine science education into school curricula. The program encourages students to gain a deeper understanding of marine ecology and cultivate their environmental awareness by providing hands-on learning experiences, educational resources and professional lectures.

The partnership includes providing schools with customized educational materials such as interactive teaching tools, lab activity guides and topical lectures. SeaWorld experts will be involved in course design, provide field trip opportunities, and host regular interactive sessions between students and marine experts. In addition, the program provides online resources such as virtual site visits and digital education platforms to enhance students’ learning experience. Mission-Focus: Educational Institutions Partnership reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by promotes marine scientific knowledge, while also passing on its brand philosophy to the next generation, contributing to the protection of our shared marine environment. Similarity: National Geographic’s Educator Network, Monterey Bay Aquarium’s Sea Otter Program Differentiation: Educational Institutions Partnership focuses more on hands-on and interactive learning. SeaWorld provides unique field trip opportunities and direct contact experiences with marine life, allowing students to experience marine science first-hand. In addition, this project of SeaWorld also closely integrates entertainment elements to make the learning process more engaging and memorable through interesting activities and games.

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

EX- Virtual Reality Marine Adventures PERIENCES [EX 01] Virtual Reality Marine Adventures is a new experience that brings users immersive ocean adventures through the latest virtual reality technology. Users can experience the wonders of the deep sea at home, have close contact with marine life, and learn about their living habits and ecological environment.

This VR experience offers a variety of ocean environments such as coral reefs, deep sea ravines, and polar waters. Users can “dive” to observe various marine life such as whales, dolphins and sea turtles. With every “dive”, users will gain new knowledge, such as the food chain of marine life, the geographical features of the ocean, and the impact of human activities on marine ecology. Mission-Focus: Virtual Reality (VR) Marine Adventures reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by allow visitors to travel through the ocean world, interact with marine life, and learn about the ocean environment. This virtual adventure will combine entertainment and education to provide visitors with a unique experience. Similarity: Play Station VR, Ocean Rift, theBlu Differentiation: What makes Virtual Reality (VR) Marine Adventures unique compared to other brands is its educational element. It’s not just a game, it’s an all-encompassing experience that combines marine science education and conservation awareness. In addition, this project of SeaWorld is also closely connected with real marine protection work, and a part of the experience revenue will be used to support the actual protection work of marine ecology.

03 Visual Standards Guide

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

EX- Marine Film Festivals PERIENCES [EX 02] Marine Film Festivals is a new and educational event launched by SeaWorld

dedicated to showcasing the wonder and importance of the ocean through film. The festival aims to bring together filmmakers, scientists, educators and ocean lovers from around the world to explore and celebrate the beauty and ecological diversity of the ocean.

The festival includes screenings of a carefully selected series of ocean-themed films and documentaries covering aspects of marine biology, ecological conservation, ocean exploration and environmental issues. In addition to film screenings, the event will include filmmaking workshops, discussion panels and Q&A sessions with marine experts, providing audiences with the opportunity to gain an in-depth understanding of the world of the ocean. Mission-Focus: Marine Film Festivals reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by the power of film, the beauty and fragility of the ocean are revealed to the world, not only providing entertainment, but also educating and inspiring audiences and enhancing their awareness of ocean protection. Similarity: Sundance Film Festival, Cannes Film Festival Differentiation: Marine Film Festivals are unique in their focus on marine themes. SeaWorld draws on its expertise in marine life display and conservation to select and display works that are both educational and emotionally resonant. Additionally, the opportunity to interact directly with experts and filmmakers provides participants with a deeper learning and engagement experience.

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

EDUCATIONAL Marine Science Speaker Series [ED 02]

The Marine Science Speaker Series is a series of lectures initiated by SeaWorld that aims to enhance the public’s understanding of marine science and conservation by inviting marine scientists, researchers and conservation experts to share their knowledge and experience. This series of lectures offers audiences of all ages the opportunity to delve into the world of the ocean.

These lectures cover various areas of marine science, such as marine biodiversity, ecosystem protection, the impact of climate change on the ocean, and the latest developments in marine science. Audiences have the opportunity to interact with speakers, discuss marine science issues in depth, and obtain the latest marine research and conservation information. Mission-Focus: The Marine Science Speaker Series reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by an educational model provided to the public, it aims to enhance public awareness of the importance of marine ecological protection by sharing the latest advances and insights in marine science. It is not only a platform for knowledge transfer, but also an important tool to stimulate public participation in marine protection actions. Similarity: TED Talks, National Geographic Live Differentiation: The Marine Science Speaker Series is unique in its focus on marine science and conservation topics. Drawing on its expertise and resources in marine life conservation and education, SeaWorld is able to provide in-depth and professional content, as well as direct communication opportunities with marine scientists and experts. In addition, this series of SeaWorld lectures also places special emphasis on interaction and participation, encouraging the audience to not only learn knowledge, but also actively participate in the practice of marine protection.

03 Visual Standards Guide

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

EDUCATIONAL Encyclopedia of Marine Knowledge [ED 02]

Encyclopedia of Marine Knowledge is a comprehensive encyclopedia of marine knowledge created by SeaWorld. This encyclopedia aims to provide readers of all ages with detailed and accurate marine science and biological information, and to enhance public understanding of the marine world and awareness of conservation through rich content and easy-to-understand presentation.

This encyclopedia covers marine biology, ecology, marine geography, environmental protection and other fields. The content includes detailed descriptions of various marine organisms, analysis of marine ecosystems, the latest discoveries in marine science, and practical guidelines for marine conservation. The encyclopedia is equipped with high-quality pictures, charts, and illustrations to make the information more vivid and easy to understand. Mission-Focus: Encyclopedia of Marine Knowledge reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by providing the public with a valuable resource for comprehensive understanding and in-depth exploration of the marine world, aiming to promote the understanding and protection of marine ecology through the dissemination of knowledge. Similarity: National Geographic’s Encyclopedia Britannica’s Science and Nature Encyclopedias Differentiation: Encyclopedia of Marine Knowledge has a special emphasis on marine science and conservation. SeaWorld leverages its expertise in marine life conservation and education to provide unique perspective and depth to this encyclopedia. In addition, this encyclopedia places special emphasis on accessibility and interactivity, making it suitable for readers of all ages, whether students, educators, or general ocean enthusiasts.

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

EVENTS Ocean Knowledge Challenge [EV 01]

The Ocean Knowledge Challenge is a new activity carefully designed by SeaWorld to enhance the public’s understanding of ocean knowledge through interesting challenges and games. This event is designed to engage participants of all ages and learn about marine science through interaction and competition.

The Ocean Knowledge Challenge includes a series of online and in-person activities, such as ocean science quizzes, interactive exploration games, marine ecological simulations, and more. These challenges are designed to test and enhance participants’ understanding of marine life, ecosystems and conservation issues. The event also includes educational workshops and expert talks to provide participants with in-depth learning opportunities. Mission-Focus: The Ocean Knowledge Challenge reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by stimulating interest and learning in specific fields of knowledge through knowledge competitions is a unique learning and entertainment experience provided by SeaWorld to the public. Designed to increase understanding of the ocean in a fun way while encouraging participants to become active advocates for ocean conservation. Similarity: National Geographic Bee, Science Olympiad Differentiation: What sets Ocean Knowledge Challenge apart from other brands is its focus on ocean themes and practical conservation action. SeaWorld's expertise makes these challenges not only intellectual but also incorporates a deep understanding of practical ocean conservation issues. In addition, SeaWorld combines online and offline activities to provide a more interactive and engaging learning environment.

03 Visual Standards Guide

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

EVENTS Public Ocean Art Installations [EV 02]

Public Ocean Art Installations is a series of public art projects launched by SeaWorld, aiming to enhance the public’s understanding of the marine environment and creatures through art. These installations combine visual art and environmental education to creatively communicate the message of ocean conservation to the public.

Created by renowned artists, these art installations are ocean-themed and showcase the beauty of marine life, the complexity of marine ecosystems, and the impact of human activities on the ocean. The installations include sculptures, murals, interactive art works and other forms, and are installed in public spaces such as parks, waterfronts and city squares for public viewing and interaction. Mission-Focus: Public Ocean Art Installations reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by the power of art, we can stimulate public interest and action in marine protection and enhance public attention to marine ecosystems. These works of art are not only a visual delight, but also an effective tool to spread the word about the importance of ocean conservation. Similarity: The Underwater Museum of Art, Art for Oceans Differentiation: Public Ocean Art Installations is characterized by its direct connection to SeaWorld and marine focus. SeaWorld draws on its expertise in marine life and ecological conservation to provide scientific background and educational content for these artworks. In addition, the installations are designed and installed with an emphasis on interactivity and educational value, encouraging the public not only to appreciate art, but also to participate in ocean conservation actions.

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

EVENTS Underwater Photography Competition [EV 03]

Underwater Photography Competition is a global photography competition launched by SeaWorld, focusing on underwater photography. The competition aims to encourage photographers to capture and share the splendor of marine life and ecosystems, while raising public awareness of the marine environment and its conservation.

The competition is open to photographers of all levels, including amateurs and professionals. Entries must highlight the natural beauty of marine life, underwater landscapes, and the complexity and fragility of marine ecosystems. The competition has multiple categories, such as marine wildlife, coral reef ecology, interaction between people and the ocean, etc. Winning works will be displayed at SeaWorld exhibitions and public education events, and may be used in related conservation promotional materials. Mission-Focus: Underwater Photography Competition reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by promoting awareness and conservation of marine ecosystems by encouraging art and creativity. This competition not only showcases the natural beauty of the ocean, but also conveys an important message about protecting the marine environment. Similarity: National Geographic Photo Contest, Wildlife Photographer of the Year Differentiation: What makes the Underwater Photography Competition special is its focus on ocean themes. This SeaWorld competition places special emphasis on the conservation significance of marine life and ecology, and uses photography to show the public the beauty of the marine environment and the urgency of its need for protection. In addition, SeaWorld leverages its extensive platform and network to provide award-winning works with greater exposure and influence, further promoting the dissemination of information on marine conservation. 46

03 Visual Standards Guide

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

ENVIRONMENT Ocean Discovery Center [EM 01]

The Ocean Discovery Center, founded by SeaWorld, is a dedicated education center designed to provide interactive and informative ocean learning experiences. Through exhibitions, events and educational programs, the center aims to increase public understanding of the marine environment and life while stimulating interest in marine conservation.

The center features multiple exhibition areas, each focusing on a different marine theme such as coral reef ecology, deep-sea exploration, marine biodiversity and the effects of climate change. Visitors can learn more through interactive exhibits, virtual reality experiences, lab activities and live lectures. In addition, the center regularly hosts seminars and special events, such as lectures by marine scientists and family interaction days. Mission-Focus: The Ocean Discovery Center reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by providing a unique place for the public of all ages to explore, learn and participate in ocean conservation. The center is not only a place for learning, but also a platform to inspire and encourage public participation in marine conservation. Similarity: Monterey Bay Aquarium, The Florida Aquarium Differentiation: The Ocean Discovery Center leverages SeaWorld's extensive experience and expertise in marine life display and conservation. This center not only showcases the beauty and diversity of marine life, but also delves into complex issues related to marine ecology. In addition, the center's design and activities are designed to promote interaction and engagement, encouraging visitors to not just watch but to actively participate in learning and conservation activities.

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

ENVIRONMENT Seaside Learning Hub [EM 02]

Seaside Learning Hub is an innovative educational project launched by SeaWorld, located on the seafront and designed to provide an in-depth learning experience through direct interaction with the marine environment. This learning center combines on-site experiences and educational resources to provide visitors of all ages with an ideal place to explore ocean knowledge and conservation awareness.

The Seaside Learning Hub offers a variety of activities including field trips to coastal ecosystems, marine life observations, conservation workshops and interactive exhibits. Participants can learn about marine ecology, marine debris disposal and shoreline protection. In addition, the center regularly holds special lectures and interactive courses, inviting marine scientists and environmental experts to share their knowledge and experience. Mission-Focus: Seaside Learning Hub reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by providing hands-on learning opportunities, visitors are encouraged to actively participate in marine conservation and enhance their sense of responsibility for the marine environment. Designed to inspire visitors’ passion and action for ocean conservation through direct ocean experience and interactive learning, it provides a unique and educational space for people of all ages to explore. Similarity: Woods Hole Oceanographic Institution, Scripps Institution of Oceanography Differentiation: Seaside Learning Hub is characterized by its unique location and practice-oriented approach to learning. SeaWorld leverages its extensive experience in marine life conservation and education to provide participants with direct exposure to the marine environment. In addition, this center places special emphasis on interactive and participatory learning, encouraging visitors to gain an in-depth understanding of marine ecology through practical activities, thereby gaining educational value while having fun. 48

03 Visual Standards Guide

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

ENVIRONMENT Marine Adventure Park [EM 03]

Marine Adventure Park is a new theme park project launched by SeaWorld, focusing on providing a comprehensive experience that combines marine adventure, education and entertainment. The theme park aims to provide visitors with an immersive marine world experience while increasing their awareness of marine ecosystems and conservation.

Marine Adventure Park contains a variety of themed areas, including marine animal display areas, interactive experience areas, marine science education centers and various water entertainment facilities. Highlights within the park include an aquarium that simulates an ocean environment, interactive marine animal experiences, and ocean adventure-themed roller coasters and water slides. In addition, the park offers educational workshops and lectures, as well as exhibits on marine conservation. Mission-Focus: Marine Adventure Park reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by providing visitors with a unique environment for ocean exploration and learning, it inspires curiosity about the ocean world and awareness of conservation through a combination of entertainment and education. Similarity: Disney’s Epcot, Aquatica Differentiation: What makes Marine Adventure Park special is its emphasis on marine science education and conservation. SeaWorld leverages its expertise in marine life display and education to provide visitors with a more in-depth and comprehensive ocean learning experience. In addition, the park's design and activities are designed to enhance interactivity and educational value, allowing visitors to gain important knowledge about marine ecology and conservation while enjoying entertainment.

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

SERVICES Marine Conservation Workshops [SE 01]

Marine Conservation Workshops are a series of workshops created by SeaWorld to educate and inspire the public to participate in marine conservation. These workshops provide opportunities for in-depth understanding of marine ecosystems and conservation strategies through activities and interactive learning.

The workshops include a variety of activities such as field trips to marine ecosystems, marine debris cleanup, teaching on practical methods to protect marine life, and interactive lectures with marine scientists and conservation experts. Participants will learn about ocean pollution, the effects of climate change, and how to take action in their daily lives to protect the ocean. Mission-Focus: Marine Conservation Workshops reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by practical and interactive methods, the public can directly participate in actions to protect the ocean and deepen their understanding of the importance of ocean protection. Similarity: Ocean Conservancy, The Nature Conservancy Differentiation: What makes Marine Conservation Workshops unique is SeaWorld's unique combination of education and entertainment. SeaWorld leverages its expertise in marine life display and conservation to provide a more engaging and educational workshop experience. These workshops not only impart knowledge but also provide opportunities for hands-on and field experience, making the learning process more vivid and impactful.

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Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

SERVICES Ocean Adventure Camps [SE 02]

Ocean Adventure Camps is a series of summer camp activities launched by SeaWorld, specially designed for children and families who want to learn more about the ocean world. Combining education, adventure and entertainment, these summer camps are designed to increase participants’ understanding of the marine environment and life by practical experiences and interactive activities.

Ocean Adventure Camps offer a variety of activities including marine life observations, beach adventures, environmental educational games, marine science experiments and creative crafts. Participants will have the opportunity to get up close and personal with marine life, learn the importance of marine ecosystems, and how to participate in marine conservation. In addition, summer camp includes teamwork activities and leadership training to promote social and personal growth. Mission-Focus: Ocean Adventure Camps reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by fun and interactive methods, we inspire the curiosity and conservation awareness of the marine world among the younger generation, and provide them with an unforgettable learning and growth experience. Similarity: YMCA Camps, National Geographic Kids Camps Differentiation: Unlike other summer camps, Ocean Adventure Camps is distinguished by its focus on ocean themes, combined with SeaWorld's expertise and resources. Participants can not only learn marine science in the field, but also experience SeaWorld's unique marine life display and conservation projects. In addition, these summer camps also incorporate practical activities on environmental protection, allowing participants to have a deeper understanding of and participate in real ocean protection actions.

Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

SERVICES Marine Wildlife Rehabilitation Center [SE 03]

The Marine Wildlife Rehabilitation Center, opened and operated by SeaWorld, is a facility dedicated to the rescue, rehabilitation and reintroduction of marine animals. This center provides an important platform for emergency treatment and long-term rehabilitation of marine life, while providing opportunities for the public to educate and engage in the conservation of marine life.

The rehabilitation center is equipped with state-of-the-art medical facilities and a dedicated team of veterinarians dedicated to treating injured or sick marine animals such as dolphins, turtles and seabirds. The center also conducts scientific research to understand the health and threats of marine life to improve wildlife care and conservation strategies. In addition, the center offers educational programs such as tours, lectures and volunteer activities to educate the public about the importance of marine life conservation. Mission-Focus: The Marine Wildlife Rehabilitation Center reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by increasing public awareness of the conservation of marine life and its habitats. The center is not only committed to rescuing and rehabilitating marine animals, but also raising public awareness of environmental protection through educational activities. It not only provides rescue and rehabilitation of marine animals, but also provides the public with the opportunity to gain insight into and participate in marine conservation. Similarity: Monterey Bay Aquarium’s Sea Otter Research and Conservation Program, Clearwater Marine Aquarium

Differentiation: Marine Wildlife Rehabilitation Center is characterized by SeaWorld's strong brand influence and rich experience in marine life care. The center not only provides rescue and rehabilitation services, but also combines education and scientific research to promote public understanding of marine life conservation. In addition, SeaWorld's rehabilitation centers are able to leverage its extensive network and resources to bring greater impact and public attention to marine life conservation.

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Structures:

[Deliverable]

reinforces our mission of [New Mission] by [The way it enhance the mission]

SERVICES Sustainable Ocean Tourism Initiatives [SE 04]

Sustainable Ocean Tourism Initiatives is a series of activities launched by SeaWorld to promote sustainable ocean tourism. These initiatives focus on providing environmentally friendly and educational marine tourism experiences while ensuring the health and long-term sustainability of marine ecosystems.

This range of services includes the provision of eco-friendly tours such as sustainable ocean tours, eco-friendly diving and coastal clean-up operations. In addition, educational programs such as marine ecological conservation workshops and public lectures are included, as well as conservation projects in partnership with local communities. Tourism activities are designed to minimize impact on the marine environment while providing opportunities for education and ocean conservation. Mission-Focus: Sustainable Ocean Tourism Initiatives reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by encouraging public to explore and protect the ocean world in a responsible and sustainable way by providing educational, low-impact travel experiences. Similarity: Ecotourism Australia, Responsible Travel Differentiation: Sustainable Ocean Tourism Initiatives is unique in its focus on the marine environment. SeaWorld leverages its expertise in marine life conservation and education to provide visitors with in-depth marine education experiences and hands-on conservation activities. In addition, these SeaWorld initiatives also place special emphasis on cooperation with local communities to support the local economy while protecting marine ecosystems.

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PRODUCTS [PR 01]

Ocean Adventure Kits Ocean Adventure Kits are an innovative product launched by SeaWorld that aims to bring the fun and educational value of ocean adventure into families. These kits offer users of all ages a unique way to explore and learn about marine ecology while experiencing the excitement of ocean adventure at home. Ocean Adventure Kit contains a series of carefully designed tools and educational materials, such as marine life models, interactive maps, ecological environment puzzle games and DIY ecological experiment kits. The kits are designed to provide hands-on learning experiences that help users understand the habits of marine life, the complexity of marine ecosystems, and the importance of environmental protection.

1. Touch screen learning panel 2. Marine life models 3. DIY ecological experiment kits

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Mission-Focus: Ocean Adventure Kits reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by bringing users a unique family learning experience, we integrate the excitement and educational value of ocean exploration into daily life, encouraging users of all ages to learn and care about our ocean world together. Similarity: National Geographic’s Science Kits, Smithsonian’s Eco-Labs Differentiation: What makes Ocean Adventure Kits unique is its focus on ocean themes and ecofriendly ideas. SeaWorld draws on its expertise in marine life and ecological conservation to provide these kits with a wealth of scientific information and educational value. In addition, the activities and materials in the kit are not just for entertainment, but also designed to inspire users' curiosity about marine ecology and awareness of conservation. 58

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EXPERIENCES [EX 01]

VR Marine Adventure Virtual Reality Marine Adventures is a new experience that brings users immersive ocean adventures through the latest virtual reality technology. Users can experience the wonders of the deep sea at home, have close contact with marine life, and learn about their living habits and ecological environment. This VR experience offers a variety of ocean environments such as coral reefs, deep sea ravines, and polar waters. Users can “dive” to observe various marine life such as whales, dolphins and sea turtles. With every “dive”, users will gain new knowledge, such as the food chain of marine life, the geographical features of the ocean, and the impact of human activities on marine ecology.

1. Touch screen learning panel 2. Marine life models 3. DIY ecological experiment kits

03 Visual Standards Guide

Mission-Focus: Virtual Reality (VR) Marine Adventures reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by allow visitors to travel through the ocean world, interact with marine life, and learn about the ocean environment. This virtual adventure will combine entertainment and education to provide visitors with a unique experience. Similarity: Play Station VR, Ocean Rift, theBlu Differentiation: What makes Virtual Reality (VR) Marine Adventures unique compared to other brands is its educational element. It’s not just a game, it’s an all-encompassing experience that combines marine science education and conservation awareness. In addition, this project of SeaWorld is also closely connected with real marine protection work, and a part of the experience revenue will be used to support the actual protection work of marine ecology. 64

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EXPERIENCES [EX 02]

Marine Film Festival Marine Film Festivals is a new and educational event launched by SeaWorld dedicated to showcasing the wonder and importance of the ocean through film. The festival aims to bring together filmmakers, scientists, educators and ocean lovers from around the world to explore and celebrate the beauty and ecological diversity of the ocean. The festival includes screenings of a carefully selected series of ocean-themed films and documentaries covering aspects of marine biology, ecological conservation, ocean exploration and environmental issues. In addition to film screenings, the event will include filmmaking workshops, discussion panels and Q&A sessions with marine experts, providing audiences with the opportunity to gain an in-depth understanding of the world of the ocean.

1. Touch screen learning panel 2. Marine life models 3. DIY ecological experiment kits

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Mission-Focus: Marine Film Festivals reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by the power of film, the beauty and fragility of the ocean are revealed to the world, not only providing entertainment, but also educating and inspiring audiences and enhancing their awareness of ocean protection. Similarity: Sundance Film Festival, Cannes Film Festival Differentiation: Marine Film Festivals are unique in their focus on marine themes. SeaWorld draws on its expertise in marine life display and conservation to select and display works that are both educational and emotionally resonant. Additionally, the opportunity to interact directly with experts and filmmakers provides participants with a deeper learning and engagement experience. 70

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EVENTS [EV 01]

Ocean Knowledge Challenge The Ocean Knowledge Challenge is a new activity carefully designed by SeaWorld to enhance the public’s understanding of ocean knowledge through interesting challenges and games. This event is designed to engage participants of all ages and learn about marine science through interaction and competition. The Ocean Knowledge Challenge includes a series of online and in-person activities, such as ocean science quizzes, interactive exploration games, marine ecological simulations, and more. These challenges are designed to test and enhance participants’ understanding of marine life, ecosystems and conservation issues. The event also includes educational workshops and expert talks to provide participants with in-depth learning opportunities.

1. Touch screen learning panel 2. Marine life models 3. DIY ecological experiment kits

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Mission-Focus: The Ocean Knowledge Challenge reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by stimulating interest and learning in specific fields of knowledge through knowledge competitions is a unique learning and entertainment experience provided by SeaWorld to the public. Designed to increase understanding of the ocean in a fun way while encouraging participants to become active advocates for ocean conservation. Similarity: National Geographic Bee, Science Olympiad Differentiation: What sets Ocean Knowledge Challenge apart from other brands is its focus on ocean themes and practical conservation action. SeaWorld's expertise makes these challenges not only intellectual but also incorporates a deep understanding of practical ocean conservation issues. In addition, SeaWorld combines online and offline activities to provide a more interactive and engaging learning environment. 76

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EDUCATIONAL [ED 02]

Marine Science Speaker Series The Marine Science Speaker Series is a series of lectures initiated by SeaWorld that aims to enhance the public’s understanding of marine science and conservation by inviting marine scientists, researchers and conservation experts to share their knowledge and experience. This series of lectures offers audiences of all ages the opportunity to delve into the world of the ocean. These lectures cover various areas of marine science, such as marine biodiversity, ecosystem protection, the impact of climate change on the ocean, and the latest developments in marine science. Audiences have the opportunity to interact with speakers, discuss marine science issues in depth, and obtain the latest marine research and conservation information.

1. Touch screen learning panel 2. Marine life models 3. DIY ecological experiment kits

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Mission-Focus: The Marine Science Speaker Series reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by an educational model provided to the public, it aims to enhance public awareness of the importance of marine ecological protection by sharing the latest advances and insights in marine science. It is not only a platform for knowledge transfer, but also an important tool to stimulate public participation in marine protection actions. Similarity: TED Talks, National Geographic Live Differentiation: The Marine Science Speaker Series is unique in its focus on marine science and conservation topics. Drawing on its expertise and resources in marine life conservation and education, SeaWorld is able to provide in-depth and professional content, as well as direct communication opportunities with marine scientists and experts. In addition, this series of SeaWorld lectures also places special emphasis on interaction and participation, encouraging the audience to not only learn knowledge, but also actively participate in the practice of marine protection. 82

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SERVICES [SE 02]

Ocean Adventure Camps Ocean Adventure Camps is a series of summer camp activities launched by SeaWorld, specially designed for children and families who want to learn more about the ocean world. Combining education, adventure and entertainment, these summer camps are designed to increase participants’ understanding of the marine environment and life by practical experiences and interactive activities. Ocean Adventure Camps offer a variety of activities including marine life observations, beach adventures, environmental educational games, marine science experiments and creative crafts. Participants will have the opportunity to get up close and personal with marine life, learn the importance of marine ecosystems, and how to participate in marine conservation. In addition, summer camp includes teamwork activities and leadership training to promote social and personal growth.

1. Touch screen learning panel 2. Marine life models 3. DIY ecological experiment kits

03 Visual Standards Guide

Mission-Focus: Ocean Adventure Camps reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by fun and interactive methods, we inspire the curiosity and conservation awareness of the marine world among the younger generation, and provide them with an unforgettable learning and growth experience. Similarity: YMCA Camps, National Geographic Kids Camps Differentiation: Unlike other summer camps, Ocean Adventure Camps is distinguished by its focus on ocean themes, combined with SeaWorld's expertise and resources. Participants can not only learn marine science in the field, but also experience SeaWorld's unique marine life display and conservation projects. In addition, these summer camps also incorporate practical activities on environmental protection, allowing participants to have a deeper understanding of and participate in real ocean protection actions. 88

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ENVIRONMENT [EM 01]

Seaside Learning Hub Seaside Learning Hub is an innovative educational project launched by SeaWorld, located on the seafront and designed to provide an in-depth learning experience through direct interaction with the marine environment. This learning center combines on-site experiences and educational resources to provide visitors of all ages with an ideal place to explore ocean knowledge and conservation awareness. The Seaside Learning Hub offers a variety of activities including field trips to coastal ecosystems, marine life observations, conservation workshops and interactive exhibits. Participants can learn about marine ecology, marine debris disposal and shoreline protection. In addition, the center regularly holds special lectures and interactive courses, inviting marine scientists and environmental experts to share their knowledge and experience.

1. Touch screen learning panel 2. Marine life models 3. DIY ecological experiment kits

03 Visual Standards Guide

Mission-Focus: Seaside Learning Hub reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by providing hands-on learning opportunities, visitors are encouraged to actively participate in marine conservation and enhance their sense of responsibility for the marine environment. Designed to inspire visitors’ passion and action for ocean conservation through direct ocean experience and interactive learning, it provides a unique and educational space for people of all ages to explore. Similarity: Woods Hole Oceanographic Institution, Scripps Institution of Oceanography Differentiation: Seaside Learning Hub is characterized by its unique location and practice-oriented approach to learning. SeaWorld leverages its extensive experience in marine life conservation and education to provide participants with direct exposure to the marine environment. In addition, this center places special emphasis on interactive and participatory learning, encouraging visitors to gain an in-depth understanding of marine ecology through practical activities, thereby gaining educational value while having fun. 94

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SERVICES [SE 03]

Marine Wildlife Rehabilitation Center The Marine Wildlife Rehabilitation Center, opened and operated by SeaWorld, is a facility dedicated to the rescue, rehabilitation and reintroduction of marine animals. This center provides an important platform for emergency treatment and long-term rehabilitation of marine life, while providing opportunities for the public to educate and engage in the conservation of marine life. The rehabilitation center is equipped with state-of-the-art medical facilities and a dedicated team of veterinarians dedicated to treating injured or sick marine animals such as dolphins, turtles and seabirds. The center also conducts scientific research to understand the health and threats of marine life to improve wildlife care and conservation strategies. In addition, the center offers educational programs such as tours, lectures and volunteer activities to educate the public about the importance of marine life conservation.

1. Touch screen learning panel 2. Marine life models 3. DIY ecological experiment kits

03 Visual Standards Guide

Mission-Focus: The Marine Wildlife Rehabilitation Center reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by increasing public awareness of the conservation of marine life and its habitats. The center is not only committed to rescuing and rehabilitating marine animals, but also raising public awareness of environmental protection through educational activities. It not only provides rescue and rehabilitation of marine animals, but also provides the public with the opportunity to gain insight into and participate in marine conservation. Similarity: Monterey Bay Aquarium’s Sea Otter Research and Conservation Program, Clearwater Marine Aquarium Differentiation: Marine Wildlife Rehabilitation Center is characterized by SeaWorld's strong brand influence and rich experience in marine life care. The center not only provides rescue and rehabilitation services, but also combines education and scientific research to promote public understanding of marine life conservation. In addition, SeaWorld's rehabilitation centers are able to leverage its extensive network and resources to bring greater impact and public attention to marine life conservation. 100

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COBRANDING [CB 02]

Educational Institution Partnership The Educational Institutions Partnership is an innovative partnership launched by SeaWorld with Udemy that aims to work with educational institutions to integrate marine science education into school curricula. The program encourages students to gain a deeper understanding of marine ecology and cultivate their environmental awareness by providing hands-on learning experiences, educational resources and professional lectures. The partnership includes providing schools with customized educational materials such as interactive teaching tools, lab activity guides and topical lectures. SeaWorld experts will be involved in course design, provide field trip opportunities, and host regular interactive sessions between students and marine experts. In addition, the program provides online resources such as virtual site visits and digital education platforms to enhance students’ learning experience.

1. Touch screen learning panel 2. Marine life models 3. DIY ecological experiment kits

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Mission-Focus: Educational Institutions Partnership reinforces our mission of connecting individuals and the sea through a harmonious blend of entertainment, education, and conservation by promotes marine scientific knowledge, while also passing on its brand philosophy to the next generation, contributing to the protection of our shared marine environment. Similarity: National Geographic’s Educator Network, Monterey Bay Aquarium’s Sea Otter Program Differentiation: Educational Institutions Partnership focuses more on hands-on and interactive learning. SeaWorld provides unique field trip opportunities and direct contact experiences with marine life, allowing students to experience marine science first-hand. In addition, this project of SeaWorld also closely integrates entertainment elements to make the learning process more engaging and memorable through interesting activities and games. 106

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FOSTERING A PROFOUND CONNECTION BETWEEN INDIVIDUALS AND THE SEA.