Visual Development Guide by HWWWWW

02 Visual Development Guide

Content

02 Visual Development Guide

01 Round One 02 Round Two 03 Round Three 05

FOSTERING A PROFOUND CONNECTION BETWEEN INDIVIDUALS AND THE SEA.

02 Visual Development Guide

NEW MISSION

KEYWORLDS

Seaworld aims to connect individuals and the sea through a harmonious blend of entertainment, education, and conservation to cultivate responsibility for the ocean ecosystem and contribute to the preservation of our planet.

Education: Seaworld is committed to delivering knowledge about marine ecology to visitors through engaging experiences, sparking an interest in learning about the sea. Conservation: Actively involved in conservation efforts, Seaworld express concern for marine ecology through action, encouraging people to join in the collective effort to protect our planet. Entertainment: SeaWorld creates unforgettable entertainment activities designed to provide visitors with provides enjoyable entertainment experiences, all while conveying a love and respect for the ocean.

03 Visual Development Guide

ROUND ONE Based on in-depth brand analysis, we took a key step in visual reshaping by reimagining and positioning the visual image, which is the sketching of the LOGO. Inspired by the brand’s core values and goals, we carefully crafted every design element to create a logo that was both unique and deeply conveyed the brand’s philosophy. This creative starting point will inject new vitality into the brand and lay a solid foundation for the future brand image.

Three Phrases

Entertainment: Fun meets the waves Ocean adventures await Splash into Spectacular Symphony of sea life Dive into Excitement

Conservation: Protecting the wonder Below Our Mission: Ocean Preservation Together for a Sustainable Sea Guardians of Marine Life Empowering a Blue Planet

Education: Learn to save the sea Discover the Secrets of Deep Inspiring Ocean Stewards Educate a Blue Future Knowledge For a Thriving Ocean

02 Visual Development Guide

03 Visual Standards Guide

02 Visual Development Guide

Refined Sketches

03 Visual Development Guide

ROUND TWO After the first round of LOGO sketching, we selected some directions that are eye-catching and consistent with the brand spirit. On this basis, we went further and carefully polished and refined every direction to ensure that the LOGO could be more visually prominent and more accurately convey the unique charm of the brand. This in-depth design process aimed to create a logo that was both powerful and engaging, giving the brand a vivid and unique identity.

02 Visual Development Guide

Refined Sketches

When we further refined our logo, I found that the image of the shield was more in line with the core values and image of the brand. The shield symbolizes protection, tenacity and responsibility, perfectly in line with the brand’s focus on marine ecological protection. By emphasizing the shield element, we not only highlight the determination and strength of the brand, but also inject a deeper meaning into the LOGO. This decision aims to make the brand logo more recognizable and emotionally resonant, and inject more unique features into the creation of the brand image.

02 Visual Development Guide

LOGO Research SixFlags: Six Flags is also the world’s first Six Flags park, which opened in 1961. There are more than 20 Six Flags amusement parks and water worlds around the world, located in the United States, Canada, and Mexico. Six Flags is famous for its exciting and thrilling roller coasters.

Skype: Skype is a telecommunications application that provides video chat and voice call services, enabling users to connect with others globally.

Suzuki: Suzuki is a Japanese multinational corporation known for manufacturing automobiles, motorcycles, and marine engines, recognized for its innovation and reliable vehicles.

Skechers: Skechers is a global footwear brand renowned for its stylish and comfortable shoes, catering to a diverse range of lifestyles and fashion preferences.

Shopify: Shopify is an e-commerce platform that empowers businesses to create and manage online stores, offering a comprehensive suite of tools for seamless online commerce.

02 Visual Development Guide

Subway: Subway is a popular international fast-food chain specializing in customizable submarine sandwiches, salads, and a variety of menu options.

Superman: Superman is an iconic superhero character, symbolizing strength, justice, and heroism in popular culture, known for his role in DC Comics.

Salomon: Salomon is a French sports equipment and clothing brand specializing in outdoor and winter sports gear, celebrated for its high-performance products.

Safeway: Safeway is a prominent American supermarket chain offering a wide range of grocery and household products, providing convenience and quality to shoppers.

SEAT: SEAT is a Spanish automotive company known for producing stylish and dynamic cars, blending innovation with a distinct European design.

YvesSaintLaurent: YSL is a French luxury fashion brand renowned for its sophisticated and elegant clothing, accessories, and beauty products, embodying timeless style and creativity.

03 Visual Development Guide

ROUND THREE After the second round of LOGO sketching, we successfully selected the final visual direction. On the basis of this direction, we further dug into a narrower direction and drew more possibilities. This process aims to find the most expressive and brand consistent LOGO image through fine-tuning and elaboration. Through such refined design, we are committed to ensuring that the final LOGO is not only visually eye-catching, but also accurately conveys the core message of the brand, injecting deeper stories and emotions into the brand.

02 Visual Development Guide

Final Logo

The design of the logo uses a clever combination of three elements, which not only breaks the monotony of traditional ocean-themed brands, but is also unique in form. Through the organic combination of these elements, the overall design displays SeaWorld’s core values in an eye-catching way, aiming to attract the target audience and consolidate the brand’s position in the hearts of consumers.

Shield: The shield symbolizes SeaWorld’s power of protection and security. This not only emphasizes our care and protection for tourists, but also conveys SeaWorld’s core value as a conservation brand.

Waves: The waves symbolize SeaWorld’s ocean theme. The waves represent the vast ocean scene, conveying endless vitality, spirit of exploration and exhilarating experience, in line with SeaWorld’s vision of creating unforgettable memories for tourists.

S 44

Waves: The use of the letter S is to emphasize SeaWorld’s brand identity. It is not only the initials of our name, but also cleverly integrated into the logo, strengthening the brand’s recognizability. This element closely links the brand name and logo, enhancing SeaWorld’s visual identity.

02 Visual Development Guide

“96S”

30°

“32S”

“16S” “10S” “S” 45

FOSTERING A PROFOUND CONNECTION BETWEEN INDIVIDUALS AND THE SEA.